Brand image Building to reach brand recognition Interics design is a creative agency that offers inventive solutions to business objectives and marketing challenges. Interics is a strategic branding consultancy and multidisciplinary design agency that has worked with many national and international brands including Nichrome, Messung, AtlasCopo, Mars, KPIT Cummins, Trumpf, etc. Interics Design has been in business for 25 years and its extensive experience has helped build expertise in formulating corporate branding and product branding strategies that provide effective ROI for its clients.
Creating a brand from scratch is no easy task. It commences with identifying the target audience and laying down the short-term and long-term objectives of the organization. Based on this, we develop a persona for the brand and design key messaging that articulates benefits for the consumer. Here, it makes sense to either generate a tangible value proposition or build an emotive appeal for your brand. Once this foundation has been laid, it is important to promote the brand across media and touch-points, in a creative yet synergistic way. Given the proliferation of all types of media, multiple media exposure leads to multiple brand personalities. Brand identity calls for a consistent image, not just consistent look. Public Relations, Social & Search Media, Advertising, Packaging, Marketing Collateral, Space Branding, Event Sponsorship, CSR - the contemporary world offers multiple points of contact to achieve successful Brand Image Building. With our multi-disciplinary