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BRAND AWARENESS DURING THE PANDEMIC WITH DIGITAL MARKETING.
INTRODUCTION The Covid-19 pandemic has given birth to a new way of living. Brick-and-mortar retailers were already losing business; now the lockdowns and stay-home orders have crippled the market even more. The internet is the only place without quarantine, and where you can 'meet' old and new customers without any physical contact. Companies who had already begun to make use of the digital marketplace have an advantage. Having a website and social media presence is not enough. You need to build brand awareness through digital marketing and increase traffic to your business pages.
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GROWING INTERNET USAGE One positive of the pandemic is that isolation is pushing people to embrace more screen time. As per a Nielsen Report on Covid's impact on the changing landscape in media, mid to the senior leadership of most organisations, including consumers from 35 to 44 age bracket increased their internet consumption by 11% while millennials observed an average increase of 5-7%. Similarly, prominent platforms such as Facebook (+18%), TikTok (+20%), Instagram (+20%), and Whatsapp (+17%) have all witnessed rises in the number of sessions per week per user.
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www.intericsdesigns.com | www.intericsdigital.com
STRIKING THE BALANCE For most businesses, both B2B and B2C, this is the time to realise that digital is the prominent and safest way to reach your customer. However, at a time when the whole world is experiencing distress and general anxiety, it may seem insensitive to promote your brand - unless yours is a medical, pharma or social brand that's helping people in these difficult times or you are marketing daily essentials. This is the time to concentrate on digital marketing to build and maintain brand awareness. Here are some ways to do it without harming your reputation or appearing insensitive.
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WAYS TO BUILD BRAND AWARENESS WITH DIGITAL MARKETING • Develop flexible and relevant communication • Use digital to kickstart strategic business discussions
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• Associate with good. Do good. • Review. Revamp. Refresh.
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WAYS TO BUILD BRAND AWARENESS WITH DIGITAL MARKETING
DEVELOP FLEXIBLE AND RELEVANT COMMUNICATION
Create communication that answers your customer's doubts and fears regarding your business.
Strive to clear confusion caused by inaccurate rumours and myths.
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Build messaging around the need to follow Covid protocol.
Design interactive campaigns to stay connected & top of mind.
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WAYS TO BUILD BRAND AWARENESS WITH DIGITAL MARKETING Explore Facebook, LinkedIn and Instagram Live to build connections with your TG.
USE DIGITAL TO KICKSTART STRATEGIC BUSINESS DISCUSSIONS Collaborate with content creators and key opinion leaders to use Zoom and Google for discussions, knowledge sharing and awareness programmes.
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WAYS TO BUILD BRAND AWARENESS WITH DIGITAL MARKETING
Digital is the ideal way to talk about any charity/CSR activities you are involved with.
ASSOCIATE WITH GOOD. DO GOOD.
ASSOCIATE Associate your brand with positive stories to maintain awareness and build goodwill.
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WITH GOOD.
DO GOOD.
With the help of microsites and social media platforms, you can benefit with more reach & visibility for your charitable efforts.
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WAYS TO BUILD BRAND AWARENESS WITH DIGITAL MARKETING
If you don't have a digital presence, create one.
REVIEW. REVAMP. REFRESH.
With the economy slowing down, this is the ideal time to update and revamp your digital presence.
If you do, use the ‘slowdown’ to review it and modernise it to make it more relevant, dynamic and impactful.
After all, even when the world gets back to normal, the internet is going to be an increasingly important part of the 'new normal' lifestyle. Businesses will have to explore web and social media platforms where relationships can be made and brand reputations can be fostered.
© 2020 Interics Designs Pvt. Ltd | All rights reserved
www.intericsdesigns.com | www.intericsdigital.com
DIGITAL MARKETING WITH INTERICS Interics IN-DIGITAL is a full-services digital marketing agency in India that uses a variety of proactive and reactive strategies to create a positive image for your brand. We leverage the availability of user data and rich targeting capabilities to create digital advertising that helps you to connect with your audience. Through a customised combination of Content Strategy for digital marketing, Social Media Marketing , Digital Advertising, Website Design and more, we tailor digital marketing solutions for powerful digital brand experience and measurable brand impact. Interics IN-DIGITAL has decades of experience serving its clients as a reputed branding and digital marketing agency.
© 2020 Interics Designs Pvt. Ltd | All rights reserved
www.intericsdesigns.com | www.intericsdigital.com
Connect with us +91 8744819236
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DISCLAIMER : This document is intended for presentation purpose only. It contains information that is strictly confidential. You are notified that any use, dissemination, distribution or copying of its images, concepts and content of any slide, is prohibited.
© 2020 Interics Designs Pvt. Ltd | All rights reserved
www.intericsdesigns.com | www.intericsdigital.com