9 TRENDS & TIPS TO IMPROVE YOUR LABEL & PACKAGING DESIGN

Pune | Mumbai | London An ISO 9001:2008 Company

IMPORTANCE OF LABEL AND PACKAGING DESIGN Label and packaging design is more important than most people think Impressive packaging design makes your product stand out from other competing brands It attracts prospects and shares details about your product It is the first, 'real' touch point with the consumer, and the deciding factor to whether the prospect chooses your brand or not.

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IMPORTANCE OF LABEL AND PACKAGING DESIGN We all know that label design must: • communicate the brand's value proposition, what it is, why it is different and better than others • align with brand messaging and marketing strategy • make sense for the product's use • be tailored for the market category and target group As a leading packaging design company India, we offer some trends and tips to help make your packaging design eye-catching, contemporary and effective. Read on.

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TRENDS & TIPS TO HELP MAKE YOUR PACKAGING DESIGN EFFECTIVE

TRANSPARENT LABELS

Customers value transparency about the food products they purchase.

Food packaging design with see-through labels whereby consumers can see the product's colour and texture are increasingly popular for food, beverage and skincare brands.

In a Label Insight Food Revolution study, 94% of respondents said it was important that food brands are transparent about their product's ingredients, sourcing and contents.

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It also places the product itself upfront of the customer experience without compromising on the visual impact.

TRENDS & TIPS TO HELP MAKE YOUR PACKAGING DESIGN EFFECTIVE

Think environment. Think eco-friendly.

Consider using eco-friendly materials in your box packaging design and labelling. Being eco-friendly is no longer a fad or niche market. Sustainability is a real and growing concern, across TGs.

Packaging and labels are using recycled paper more and more. Your company’s other eco-friendly efforts can also be highlighted on your product labels. You can even use natural dyes for printing for a 'greener', healthier look.

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TRENDS & TIPS TO HELP MAKE YOUR PACKAGING DESIGN EFFECTIVE

Make it bold

Minimalism was the rage in the last decade but now, with increasing competition and crowded shelves, consumers want something MORE EXCITING.

Eye-catching shapes, ornate designs, bright colours, custom fonts - use what it takes to create BOLD PACKAGING DESIGN that stops customers in their tracks.

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TRENDS & TIPS TO HELP MAKE YOUR PACKAGING DESIGN EFFECTIVE

It's well known that a picture is worth a thousand words.

Use illustrations to tell a story Apart from colours, shapes and words, illustrated pictures in packaging design can build a captivating narrative, to attract and engage the consumer. The same illustrations can be used on marketing collateral and commercials. It all helps to differentiate your brand and connect with your consumers.

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TRENDS & TIPS TO HELP MAKE YOUR PACKAGING DESIGN EFFECTIVE

Repeat the pattern

A well-chosen, attractive pattern or motif that captures the essence of your brand, can be a precious visual element.

No need to make different labels; slight changes in the colour scheme for all products will do.

Use it repeatedly and creatively to create a strong identity that will help consumers remember your label.

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Done aesthetically and strategically, it can elevate your brand, make it memorable.

TRENDS & TIPS TO HELP MAKE YOUR PACKAGING DESIGN EFFECTIVE

Your label design should appeal not just to a consumer's sense of sight. Touch plays an important part, contributing to the overall brand experience.

Turn to texture

By creating a more tactile experience, you can set your product apart. Especially in a higher-end market, textured, embossed or foil-embellished labels on box packaging design certainly help to position your product as 'premium', making customers believe your product is worth more.

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TRENDS & TIPS TO HELP MAKE YOUR PACKAGING DESIGN EFFECTIVE

Structured layout

Today’s trend is of neat, orderly layouts that promote readability and deliver a sense of balance and structure.

A smart designer will manipulate the ‘hierarchy of perception’ to deliver design elements in a logical order. For example: attention grabber > brand name > product name > product info.

Cluttered, confused, messy packaging design can put the customer off.

Interesting font combinations, defined lines that balance the visual and written elements, position of mandatory information, balance of empty and occupied space - all these need to come together in a wellplanned, aesthetic package.

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TRENDS & TIPS TO HELP MAKE YOUR PACKAGING DESIGN EFFECTIVE

Think physical

It's imperative for label designers to check and understand physical proportion

Many times, the size of the font needs to be adjusted after seeing it on paper, in actual size

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In print media, physical size is critical, especially for typography

So continuously print test labels and check for legibility, spacing and the physical perception of size

TRENDS & TIPS TO HELP MAKE YOUR PACKAGING DESIGN EFFECTIVE

Quality printing Even the greatest design can fall flat if the printing is not up to the mark.

Plan your printing; select a printer who has the expertise and capabilities to execute your design just the way you envision it.

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PACKAGING DESIGN WITH INTERICS DESIGNS Interics Designs is an experienced product packaging design company that uses market research and design intelligence to create effective packaging. Oil packaging design, spice packaging design, box packaging design, pouch design - Interics has the packaging design ideas and execution capabilities to deliver an out-of-the-box experience. From brand naming and label design to structure design, Interics' Packaging design methodology helps your product develop your brand to stand out on the shelf, and create a memorable experience with the customer. Interics is a top branding agency India, and advertising agency with over 25 years of rich experience offering holistic and integrated solutions, for strong and sustainable brand building.

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To build and promote your brand with strategic thinking, creativity and assured results,

CONTACT US.

+91 8744819236 www.intericsdesigns.com DISCLAIMER : This document is intended for presentation purpose only. It contains information that is strictly confidential. You are notified that any use, dissemination, distribution or copying of its images, concepts and content of any slide, is prohibited.

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