9 TRENDS & TIPS TO IMPROVE YOUR LABEL & PACKAGING DESIGN
Label and packaging design is more important than most people think. An impressive packaging design makes your product stand out from other competing brands, attracts prospects and shares details about your product. Above all, it is the first, 'real' touch point with the consumer, and the deciding factor to whether the prospect chooses your brand or not. We all know that packaging label design is a means of communicating the brand's value proposition, what it is, why it is different and better than others. Labels and packaging graphic design needs to align with brand messaging and marketing strategy; it needs to make sense for the product's use; it must be tailored for the market category and target group. As a leading packaging design company India, we offer some trends and tips to help make your packaging design eye-catching, contemporary and effective. Read on. Transparent labels: Customers value transparency about the food products they purchase. In a Label Insight Food Revolution study, a staggering 94% of respondents said it was important to them that food brands are transparent a food product's ingredients, sourcing and contents. Extending that consumer need for transparency is transparent food packaging design. See-through labels whereby consumers can see the product's colour and texture are increasingly popular for food, beverage and skincare brands. It