2025 Year in Review

SPOTLIGHT ON INSURICA

Setting the Stage for Growth

elcome to this year’s edition of INSURICA’s “Year in Review,” where we shine a spotlight on our journey and achievements. Much like a grand theatre production, our year has been filled with dynamic performances, collaborative ensembles, and moments that have set the stage for future growth. As we draw back the curtain on 2025, we invite you to join us in celebrating the milestones we’ve reached and the innovative paths we’ve paved.

This year, our team has worked tirelessly to deliver exceptional service and innovative solutions to our clients. We’ve embraced new technologies, expanded our expertise, and strengthened our relationships with partners and clients alike. Our commitment to excellence and our passion for serving our clients have been the driving forces behind our success. Together, we’ve orchestrated a year of remarkable achievements, and we are excited to share these highlights with you.

As you turn the pages of this year’s review, you’ll discover stories of resilience, creativity, and collaboration. From groundbreaking projects to community initiatives, each story reflects our dedication to making a positive impact. Like a well-rehearsed cast, our team has performed with precision and passion, ensuring that every act of our production is executed flawlessly. We are proud of the progress we’ve made and the foundation we’ve built for the future. Thank you for being a part of our journey, and for your continued support as we set the stage for even greater success.

This Year in Review is an homage to the iconic Playbill magazine.

Jeff joined the INSURICA family in Oklahoma City in 2000, and served as Oklahoma City’s branch leader as well as the President of Central Oklahoma during his tenure.

Mike Ross remembers Jeff as a friend and an exemplary INSURICAn. “He was everything we should all strive to be,” Mike said. “Name any characteristic you’d like to emulate, and it’s almost guaranteed Jeff not only possessed it but also lived it. He exemplified professionalism, dependability, authenticity, honesty, servant-leadership and the highest integrity. He was both a Student and Teacher of the game. His impact on our company, our industry, and me, personally, cannot be measured.”

Jeff was honored by the Independent Insurance Agents & Brokers of Oklahoma as their first-ever recipient of their new “Legacy of Service Award.” Jeff served the BIGiOK as their board chairman in 2019-2020.

INSURICA ALL IN EXCHANGE

Celebrating Excellence & Collaboration

n March 2025, colleagues from across INSURICA gathered at the Omni Oklahoma City Hotel for the All-In Exchange – an annual summit designed to celebrate excellence and strengthen collaboration across our sales and operations teams.

The conference opened with an awards dinner honoring the outstanding contributions of our account management, corporate resource, and operations leaders – the colleagues who power our day-to-day client service.

Hodgens-True also announced that the Operations Leader of the Year will now be known as the Van Meter Award, in recognition of Suzanne Van Meter of Dallas.

That week, sales and operations came together for breakout sessions and shared learning while getting to cut loose and have some fun together at The Jones Assembly – deepening relationships, exploring new strategies, and aligning around INSURICA’s RM4U approach to risk management.

“Having operations and sales come together was a great success,” said Dillon Rosenhamer. “As we press on into the world of RM4U, alignment across departments is critical to our success. I was energized by the passion our branch and operations leaders showed. Congrats to

The conference’s highlight was a keynote from Olympic legend Shannon Miller, who inspired attendees with her story of perseverance and excellence – principles that mirror INSURICA’s commitment to clients and

“One of my biggest takeaways was how much we are a family,” John Schlarb said. “You feel the collaborative spirit the moment everyone is together.”

The Exchange concluded with an awards dinner recognizing top performers across our

“I’m continually amazed at how big INSURICA has grown — but more importantly, the quality of colleagues we’re bringing on board,” said Mark Bridges. “We really are winning the talent war. It’s always great to meet new faces and reconnect with old friends at these events.”

By uniting teams, recognizing excellence, and sharing best practices, the 2025 All-In Exchange underscored INSURICA’s focus on delivering proactive, high-impact risk management solutions for our clients.

At INSURICA, we believe in celebrating excellence. At the All-In Exchange, we proudly introduced the Uey Award – an enterprise-wide honor recognizing outstanding achievements across our sales, operations, and corporate departments.

To bring this vision to life, we partnered with MTM Recognition, the Oklahoma City–based master craftsmen and long time INSURICA client renowned for crafting some of America’s most iconic trophies. Their work has appeared in many of sports’ and business’ most celebrated moments, including the Orange Bowl, NCAA national championships, the SoFi Cup, the Jim Thorpe Award, and the Heisman Memorial Trophy.

MTM designed a custom, exclusive piece for INSURICA – an enduring symbol of performance, dedication, and the spirit of our company. Awarded annually, the Uey honors colleagues whose results, leadership, and values elevate our clients, teams, and communities.

Core Awards

Alyssa Laughead, Oklahoma City

Brandi Rodriguez, Bakersfield

Jessica McCadden, Oklahoma City

Racquel Junell, Amarillo

Wendy Capirci, Phoenix

Ops Leader of the Year

Suzanne Van Meter, Richardson

(Ops Leader of the Year renamed Van Meter Award going forward)

Sales Awards

Shooting Star Producer of the Year

Marlena Brocato, Beaumont

Breakthrough Producer of the Year

James Caldwell, Houston Zenith Award

INSURICA Direct P&C, Norman

EB Producer of the Year

Dustin Brand, Oklahoma City

P&C Producer of the Year

Guy Griggs, Tulsa

Bill Durrett Lifetime Achievement Award

Kevin Wellfare, Oklahoma City

Drive Future Growth

As INSURICA marks its 65th anniversary, the company is proud to announce key leadership transitions designed to propel its next phase of growth. Founded in 1959, INSURICA has evolved from a single visionary into a robust community of over 800 colleagues and thousands of clients, underpinned by a strong foundation and a commitment to innovation and expansion.

Bill Durrett, who has provided visionary leadership as Chairman for over five decades, will transition to the role of Senior Chairman, continuing to offer valuable guidance and expertise.

Mike Ross, after 25 years as President & CEO, will transition to Chairman & CEO, working closely with Rosenhamer and the executive team to execute strategic initiatives and guide the company’s long-term vision. Ross’s role with American Fidelity Corporation (AFC) has expanded, and he will continue to support the success of the overall Cameron organization. Despite changes in his position at INSURICA, Ross remains deeply committed to the company’s growth and success.

Effective June 1, 2025, Dillon Rosenhamer assumed the role of President & Chief Sales Officer (CSO). With 15 years at INSURICA and 20 years within the Cameron companies, Rosenhamer has been a consistent leader in new business production and book growth, earning the title of Producer of the Year in 2022. In his new role, he will continue to drive sales strategies and business growth while leading the executive leadership team.

INSURICA’s Executive Leadership Team will continue to lead the company through its Transformational Growth Strategy (TGS), focusing on talent acquisition, fostering innovation, and expanding the company’s reach. These leadership changes are part of INSURICA’s ongoing commitment to building upon its strong foundation and achieving even greater heights.

EXECUTIVE TEAM Spotlight

ED YOUNG, EVP, Chief Operating Officer

With 36 years of service, Ed Young as EVP/COO leads enterprise operations, integrating people, processes, and technology to scale growth and ensure consistent delivery. In 2025, he launched the Path to Empowerment classes, emphasizing continuous learning for organizational longevity.

AMY HERBOEK, Sr. Vice President, Chief Financial Officer

Celebrating 25 years by 2026, Amy Herboek is the CFO at INSURICA, serving as the Executive team’s strategic partner. In 2025, she secured additional capital, reflecting the firm’s dedication to growth through acquisitions and supporting a strong sales culture while reinforcing market position.

JOHN HESTER, Chief Acquisitions and Digital Strategy Officer

With 42 years in the agency business and 25 years at INSURICA, John Hester is a vital member of the Executive Leadership Team, focusing on Mergers and Acquisitions and leading the Digital Agency, INSURICA Direct. In 2025, he marked a milestone with the successful acquisition of First Light Program Managers.

MARK BRIDGES, Chief Branch and Partner Relations Officer

In his 10th year with INSURICA and 32nd in the insurance industry, Mark Bridges serves as Senior Vice President and Chief Branch and Partner Relations Officer. He oversaw a minority ownership program’s success and celebrated the arrival of his first grandchild, Annie Marie McDaniel, in 2025.

JACK MELTON, Partner

With 32 years of service, Jack Melton is the Cypress Branch Manager and part of the Executive Leadership Team at INSURICA. In 2025, his team launched a property program for schools in Louisiana, generating over $800,000 in new revenue and achieved a 97% client retention amidst a challenging market.

CHALLENGES BECOME OPPORTUNITIES

RM4U Empowers Clients

t INSURICA, we know that managing risk is about more than just mitigating loss – it’s about unlocking potential and ensuring our clients thrive, no matter the challenge. That’s why we developed RM4U, our proprietary risk management process designed to put clients first, foster collaboration, and drive results that make a measurable difference.

RM4U – short for “Risk Management For You” –isn’t just a catchy name. It’s a comprehensive, client-centered methodology that helps our team uncover risks, craft strategic solutions, and turn uncertainty into opportunity. Over the last year, RM4U has proven to be a game-changer in how we engage, protect, and empower our partners.

What Makes RM4U Different?

While many brokers claim to offer risk management, RM4U sets INSURICA apart with a structured, yet adaptable, four-step process that consistently delivers exceptional value:

1. Discovery: We dive deep to understand each client’s unique operations, exposures, goals, and culture. Through specialized diagnostics and interactive workshops, we get to the core of what matters most, enabling us to develop a holistic risk profile.

2. Strategy: Our advisors leverage industry expertise, actuarial insights, and innovative tools to develop tailored risk management strategies. These are not one-size-fits-all solutions – they’re blueprints aligned around each client’s operational priorities and strategic vision.

3. Execution: With a clear plan in hand, INSURICA’s dedicated service teams deploy solutions – from employee training to process improvements to cutting-edge insurance products – ensuring seamless integration within client organizations.

4. Advocacy: Our job doesn’t end once the solutions are implemented. We monitor progress, provide reporting, and continually advocate for our clients’ interests, improving outcomes year over year.

Proven Success: The ROI of Risk Management

The last year has shown that RM4U isn’t just a theory – it’s a powerful catalyst for real results. In 2025 alone, clients utilizing the RM4U process experienced:

• Reduction in Total Cost of Risk (TCOR), delivering substantial savings and improved financial stability.

• Improved safety cultures, as evidenced by double-digit drops in workplace incidents across key industry segments such as construction, manufacturing, and healthcare.

• Stronger carrier relationships, leading to broader coverage terms and more competitive pricing.

• Enhanced engagement at all organizational levels, with leadership and front-line employees empowered through custom training, data insights, and actionable recommendations.

Empowering Sales, Enriching Relationships

The RM4U sales approach has revolutionized how INSURICA’s producers connect and communicate with prospects and clients. By focusing on a diagnostic, consultative experience – not just quoting insurance –our team builds trust and demonstrates value from day one.

Producers across the country have embraced RM4U’s tools and training, citing increased confidence and dramatically enhanced client conversations. “I can stand shoulder-to-shoulder with any competing broker and show real, differentiated value – because I have RM4U at my back,” said one Texas-based account executive.

The Path Forward

As we look ahead, RM4U continues to evolve. With ongoing investments in technology, data analytics, and talent development, we are ensuring the process keeps pace with our clients’ changing needs and the ever-evolving risk landscape.

At INSURICA, we don’t just manage risk – we leverage it as a strategic asset. RM4U is proof of our commitment to delivering the highest standards of expertise, integrity, and results.

Why INSURICA?

Watch our new Value Proposition video by scanning the QR code.

EMPLOYEE OWNERSHIP & ACQUISITION

Partnerships for Growth

NSURICA is expanding opportunities for employees to become owners and outlining a clear, structured path to partnership as part of its long-term growth strategy.

Owned primarily by the Oklahoma City–based Cameron family – whose interests span insurance, banking, real estate, and professional sports – INSURICA is backed by family office capital with a long-term perspective. This ownership structure supports consistent investment in people, technology, and growth initiatives across multiple market cycles. Company leadership believes this approach, combined with broad employee participation in ownership, is a key differentiator in attracting, motivating, and retaining top producer and leadership talent. Today, more than 100 INSURICA employees are equity owners, with additional owners added each year as the firm grows.

Path to Employee Ownership

INSURICA has established a defined and performance-based path to ownership for producers. Eligibility is tied to sustained book growth and consistent new business production over time. Producers who meet these standards may participate in ownership opportunities aligned with their individual growth and contribution to the firm. Key local leaders and members of the executive leadership team also participate in ownership as part of INSURICA’s long-term succession and leadership development strategy.

Producer Development & Support

Early-career producers are supported through INSURICA’s Pathway Program, which is designed to develop talent from entry-level roles into long-term careers and, ultimately, ownership. The program provides structured milestones, leadership development, and ongoing support within a collaborative, growth-oriented culture.

INSURICA offers competitive and comprehensive producer compensation, long-term incentives, and a fully supported operating environment, allowing producers and leaders to focus on growth, client service, and building durable books of business.

Targeted Acquisitions

INSURICA continues to pursue strategic acquisitions nationwide, with ownership serving as a central component of its acquisition strategy. Many transactions include equity roles for incoming partners, while also creating future ownership opportunities for key producers and leaders who may not initially hold equity. INSURICA is focused on partnering with established agencies that are leaders in their local markets, integrating smaller firms into existing locations, and expanding specialty programs and delegated underwriting platforms with proven performance and experience.

INSURICA Acquires

Sullivan Insurance Agency in Ardmore

INSURICA has acquired Sullivan Insurance Agency, a family-owned Ardmore business established in 1946. The deal, effective July 1, 2025, added 14 employees to INSURICA and strengthens its position in tribal and agricultural insurance.

Lena Treanor and Stacy Sullivan will continue to lead the Ardmore branch.

“The culture and people made INSURICA feel like the right fit for us,” Treanor said.

INSURICA President Dillon Rosenhamer said the move aligns with the company’s focus on specialized insurance programs.

Chairman and CEO Mike Ross said the acquisition expands INSURICA’s reach in Oklahoma and North Texas and enhances its services to Native American communities. Sullivan Insurance serves clients nationwide and specializes in personal, commercial, tribal, and agricultural insurance.

Through Innovation

t INSURICA, our commitment to delivering innovative risk management solutions is unwavering. Nowhere is this more evident than in our suite of INSURICA Owned Programs – industry-leading platforms that extend far beyond traditional brokerage services. Through Envision Captive Consultants, Global Express Underwriters, and C&S Specialty Underwriters, INSURICA delivers control, expertise, and forwardthinking insurance solutions to our clients across all locations.

Global Express Underwriters: Rapid Solutions, Robust Access

Founded in 2018, Global Express Underwriters (GEU) is INSURICA’s inhouse MGA and Wholesaler, designed to provide comprehensive market access for all INSURICA locations. Whether addressing tough-to-place risks or everyday coverage needs, GEU offers a diverse portfolio of programs to serve both agents and insured clients.

New in 2024, GEU partnered with Affinity Advisors to deliver innovative technology solutions, enabling our offices to secure competitive, sideby-side quotes for Cyber, D&O, E&O, and EPLI programs – streamlining efficiency and enhancing value right at your fingertips.

Our underwriting team, led by Joe Sanchez in Tulsa, stands ready to

offer market access and solutions for almost any challenge.

geuinsurance.com

C&S Specialty Underwriters: Experience You Can Trust

With a solid foundation in specialized underwriting, C&S Specialty Underwriters delivers a fast, easy, and unparalleled customer experience. Whether you’re a carrier seeking a specialized program manager, or a wholesale broker looking for responsive, expert underwriting, C&S Specialty’s deep expertise ensures every client is in capable hands.

Access to C&S is by limited wholesale appointment, ensuring a focused partnership for select clients. For all INSURICA agents, GEU remains the broker of choice for C&S access.

csunderwriters.com

Envision Captive Consultants: Broker-Friendly, Member-Focused

As a closely linked sister company, Envision Captive Consultants offers INSURICA clients the significant advantages of member-owned, member-run boutique captives. Envision takes pride in being the most broker-friendly captive consultancy in the industry – safeguarding brokers

from BOR challenges, both externally and within captives, and advocating for broker involvement throughout the captive lifecycle.

By prioritizing upfront risk management, loss control assessments, and active member participation, Envision ensures that only the right prospects become members. Captive members have the final say on admissions, preserving quality and results.

envisioncaptives.com

Unmatched Value for Every Client

Each INSURICA Owned Program is built to anticipate client needs and deliver unmatched results. By owning and managing these distinctive programs, we ensure every client and agent receives innovative services, strategic guidance, and a partnership built on trust. These solutions aren’t just products – they are our blueprint for empowering those we serve.

As we move forward, INSURICA’s Owned Programs – GEU, C&S Specialty, and Envision – will continue to set new standards in speed, expertise, and collaboration, helping our clients thrive in an ever-changing landscape.

Elevate Transportation

NSURICA’s Transportation Practice made significant advances in 2025, building a scalable, specialist group and establishing itself as a market leader through expanded expertise, data-driven resources, and strategic partnerships.

After becoming Transportation Practice Leader on March 31, David Cooper focused on unifying producers, strengthening market appointments, and pursuing new markets for growth.

“One of our defining accomplishments was regaining our appointment with Great West Casualty Company, one of the premier trucking insurance markets,” Cooper said.

“We submitted our application on May 14, delivered our formal presentation in June, and the appointment became official in September. We also nominated 11 producers to the Transportation Practice, each of whom received appointments with Great West. The team produced over $1 million in premium in the first 90 days – proof of both market demand and our ability to execute quickly.”

Other notable wins included a multi-year contract with the Kansas Department of Transportation, covering more than 4,000 vehicles, and growth of the Community Transit Insurance Program, which generated nearly $3 million in its first 90 days.

Transportation clients faced a tough market in 2025, marked by auto liability severity, increased underwriting scrutiny, and higher demands for safety.

“INSURICA helped clients overcome these challenges by improving market access –most notably through regaining Great West – and by enhancing risk management and underwriting support,” Cooper said.

The team expanded loss control services, leveraging FMCSA insights to improve clients’ marketplace profiles.

Key 2025 initiatives included aligning 11 transportation-focused producers, expanding ties with the Tyler, Texas, loss control team, and a new data partnership with Carrier-OK. Closer collaboration with Innovation, Digital, and Marketing improved data integration, branding, and outreach.

“We’re preparing our clients for a market where stability and results are more closely tied to underwriting confidence, safety performance, and proactive program design,” Cooper said. “INSURICA is focused on carrier partnerships, alternative risk solutions, and more transparency in loss control. “By helping producers build their personal brand, become more niche-focused, and develop specialization, we’re creating real value for our clients –even in a challenging market.”

INNOVATIVE STRATEGIES

Impact Healthcare

NSURICA’s Healthcare Practice

notched a major achievement in 2025 by uniting three state hospital associations (OK, TX, NM) to develop a unified strategy to improve risk and insurance for hospital members.

One of the most notable accomplishments of the year came from a collaborative effort with key industry partners.

“The biggest success story was bringing the three state hospital associations together to develop a unified strategy to improve risk and insurance for hospital members,” Healthcare Practice Leader Phillip Smith said.

Smith noted that the rising cost of health insurance remains one of the most significant challenges facing healthcare organizations. To address this, INSURICA’s Healthcare team collaborated with Woligo and three hospital association partners to pilot the Community Health Plan (CHP), an innovative approach that enables hospitals to serve as “mini health plans” for their communities.

“The CHP is unique in that it allows hospitals to use their own benefits

and contracting to extend into the community, driving patient volume for the hospital and yielding better outcomes for the community,” Smith said.

INSURICA’s Healthcare Practice also evolved significantly in 2025 through a key partnership with Woligo, which helped expand capabilities in both the hospital and home health sectors.

Smith is closely watching developments in group purchasing of insurance and collaborative risk-sharing models.

“Group purchasing of insurance and collaborative risk sharing models is the way of the future. Our team is working with multiple healthcare associations to bring better value to their membership,” he said.

Looking ahead, Smith is enthusiastic about INSURICA’s focus on building out the Four Pillars of the Healthcare Practice: physicians, hospitals, senior care communities, and community health centers.

“All of these areas are poised to grow in the coming years, and our team is gearing up to meet these challenges and new opportunities,” he said.

New Roles Advance Practice Group Excellence

In early 2026, INSURICA promoted Claire Cameron to Practice Strategy and Advancement Leader and Sydney Paden to Practice Optimization Coordinator, reinforcing its focus on practice group growth and operational excellence. Cameron will align and advance practice group development, while Paden will support operational effectiveness. Both will strengthen communication between the Sales Development Team and practice groups, use data analytics to support carrier negotiations, and help create new insurance solutions.

SALES AND FINANCIAL PERFORMANCE

$210M Gross Revenues +5% Growth

$16M New Business +2.4% Growth

NET REVENUE GROWTH DERIVED FROM 4% Acquisitions 1% Organic

$38.4M EBITDA +8% Growth

INSURICA Data and Innovation

NSURICA’s Innovation and Data team underscored its commitment to growth and innovation, delivering a series of impactful achievements that enhance operational efficiency and client service.

Expanding Talent and Expertise

This vibrant team, comprising 12 specialized colleagues, expanded its expertise with the integration of three new talented members: Miranda James, Sam McKinney, and Aly Wilhelm from C&S Specialty Underwriters in Atlanta – an acquisition that enriches INSURICA’s knowledge base and perspectives.

“The addition of these new team members underscores our COMMITMENT to growth and reinforces the idea that TOGETHER, WE ARE BETTER.”

Jeff Nickles, Chief Innovation Officer

Technological Advancements and New Developments

A highlight of the year was the release of ChatINSURICA v4, featuring enhanced capabilities that have driven increased utilization company-wide – from 366 to over 570 users, approximately 70% of the workforce. This includes the introduction of OmniDoc capabilities, enabling the transformation of diverse file types into AI-ready content, along with new mobile accessibility and the creation of specialized AI assistants to seamlessly integrate with data systems.

Strategic Software Implementations

Also noteworthy was the launch of the RM4U software, designed to streamline risk assessments and client performance plans, bolstering INSURICA’s ability to

execute on RM4U principles.

“Adding to the technological advancements, a new carrier management application was developed to enhance portal administration and code management, which promises improved security, efficiency, and accuracy in interactions with carrier partners,” Nickles said.

Further innovations included the selection of a new policy administration and claims management software platform for Marble Falls, Texas, expected to go live in late Q1 2026, and the release of 46 new PowerBI reports across the enterprise, with over 450 colleagues accessing critical data for improved decision-making.

Enhancing Data Access and Client Services

The introduction of Data Portal 2.0 on INSURICA One (intranet) this past Q3 also represents a significant improvement in accessing mission-critical data. Similarly, collaboration with INSURICA Direct led to the rollout of an efficient small group rater for employee benefits, enhancing data quality and reducing costs.

“Notable integrations include the coupling of the Direct EB individual rating platform with Salesforce for refined business metrics and the launch of Salesforce-based portals for increased transparency with Direct EB referral partners,” Nickles said.

Vendor Engagement and Strategic Partnerships

Finally, the team facilitated over 114 initial meetings with industry vendors, exploring offerings that align with and advance INSURICA’s strategic initiatives.

The Data and Innovation team’s accomplishments clearly reflect INSURICA’s ongoing commitment to harnessing cutting-edge technology and expertise for the benefit of its clients and operations.

STARS Of the Show

2025 TOP RETAIL OFFICE PERFORMANCE

From a sales velocity and growth standpoint, several retail offices stood out this year:

Lawton emerged as our top-performing retail branch, posting 22.75% sales velocity and more than $1.3 million in new business. A big congratulations to one of our newest producers, Eddie Thomas, who generated $554,000 in new business, along with David Cooper, who continues to outperform with $463,000. Both of these producers are leading the way within our transportation practice.

Phoenix continued its strong momentum with nearly $1.7 million in new business and an impressive 18.21% sales velocity, reinforcing its position as one of our most consistently high-performing new business sales offices.

From a profitability standpoint, Bridgeport once again led all retail offices with an outstanding 47.6% EBITDAC, setting the bar for operational excellence. Other strong performers included Fort Worth (33.7%), Tulsa (30.6%), and Tyler and the Texas Panhandle, both finishing just shy of 30% EBITDAC

Notable Non-Retail Performance

While retail led the way, several non-retail divisions also delivered exceptional results:

• Our Direct divisions posted strong sales velocity, with 20.32% in P&C and 17.38% in Employee Benefits.

• Envision Captive had a breakout year, generating nearly 85% sales velocity, with Andrew Cardoza becoming Envision’s first validated producer.

$4 MILLION Book of Business

$2 MILLION Book of Business

Servant Leadership 2025

ervant leadership isn’t a slogan – it’s a daily commitment. Dedicated colleagues across our offices bring our Core Values of Integrity, Innovation, and Purpose to life by serving their communities in meaningful, honorable ways.

At INSURICA, eligible colleagues can request Paid Volunteer Time-off to serve at a non-profit charitable 501(c)(3) organization of their choice.

Colleagues may work together with other INSURICA colleagues in a team effort.

Colleagues can donate up to a maximum of four days per year, one per calendar quarter, toward volunteering.

The purpose of INSURICA’s Community Service Volunteer Program is to support activities that enhance and serve the communities in which we live and work, while addressing the issues that impact quality of life. When we show up with our time and talents, we extend our culture of care beyond our walls and into our neighborhoods.

INSURICA

Pathway Program

Start Strong as a NEXTGEN Producer

Build foundational skills with full support from day one.

Accelerate Growth in

the CATALYST

Phase

Take on bigger responsibilities, unlock leadership development, and fast-track your success.

Achieve Partnership

Earn the opportunity to become a PARTNER and share in INSURICA’s long-term growth.

The INSURICA Producer Pathway Program provides within the organization through defined stages, structured training, and hands-on mentorship. From day one, producers know exactly what to expect, what’s expected of them, clarity on how to grow and how to advance – supported every step of the way by a collaborative team environment.

Structured Journey, Real Advancement

Transparent milestones guide your career from entrylevel to ownership.

Thrive in a Culture of Innovation and Growth

Be part of a company that invests in its people and its future.

Producers Have the Opportunity to Be Owners

Paulette Poynor,

Partner, Employee Benefits

Producer | Fort Worth, TX

“If I had to sum up [the program] in just three words they would be trained, focused and realization. The impact this has had on my professional growth is evident in that I excelled faster and made it a reality faster than I thought I would. Allowing myself to be in a position in my career to proudly obtain a place of partnership. The program helped lay out the roadmap with pathways and tools to get there every step of the way. Through day-to-day challenges we were inspired to set our focus on the right clientele, to connect with them and always offer the best of ourselves and the best options for employee benefits to meet their company’s needs.”

Lantz Shetley,

Partner, Commercial Lines

Producer | Oklahoma City, OK

“The Pathway program truly gave me the confidence to go after the larger and more sophisticated accounts than I had previously been prospecting. Implementing sales strategies such as the PRES model and learning how to better quantify the value that INSURICA can bring helped me realize that a $10,000 revenue account and a $100,000 revenue account are really not as different as I had previously thought. Throughout the program I consistently learned new tactics to better tackle prospecting and centers of influence, all the way to how I can better handle objections that we often hear from key prospects. This program helped grow my desire to become a peer and advisor to my clients instead of just a salesman.”

The Oklahoma City Thunder championship parade proceeded as planned after Joe Sanchez and Global Express Underwriters, secured key coverage amid heightened global risk and underwriting challenges. Sanchez, alongside Mike Ross, began the process nearly a month before the parade, while the Thunder were still in the early rounds of the NBA playoffs. The event ultimately drew an estimated 500,000 to 700,000 attendees.

In the weeks leading up to the championship celebration, a series of high-profile incidents – including riots in Los Angeles, anti-monarchy protests abroad, a car attack at a parade in the United Kingdom, and U.S. military action in Iran – complicated underwriting and tightened market appetites for event risks, particularly for large public gatherings.

Sanchez encountered repeated denials from carriers and underwriters as risk profiles shifted and capacity contracted. At one point, parade organizers feared the event could be canceled for lack of insurance.

Persisting through multiple rounds of submissions and negotiations, Sanchez ultimately secured $10 million in general liability coverage and $10 million in deadly weapons coverage for the parade.

The placements provided organizers the protection needed to move forward with safety plans and event operations for the large downtown celebration. Ross supported the effort throughout the placement process.

The successful bind capped a month-long push that navigated evolving risk factors, limited market capacity and a compressed timeline to deliver coverage for one of the largest public events in Oklahoma City history.

A HISTORIC MILESTONE:

Largest Acquisition in INSURICA History

INSURICA reached a major milestone by welcoming First Light Program Managers to our growing community – marking the largest acquisition in our company’s history. The Florida-based First Light team, recognized nationally for their expertise in wholesale insurance solutions for the transportation sector (trucking and marine), officially joined INSURICA as of January 1, 2026.

Founded in 2007 by the late Anthony L. Johnson, First Light has built a reputation for underwriting excellence and innovative program administration. Their traditional wholesale brokerage and delegated underwriting programs have set new standards in meeting the evolving needs of transportation clients.

Strengthening Our Transportation Industry Leadership

The addition of First Light reflects our strategic commitment to industry specialization – helping INSURICA achieve new levels of leadership and scale in the US transportation market. As industry trends increasingly point toward delegated underwriting and tailored program structures, our combined resources position us well to serve clients in even the most complex risk classes.

Shared Values and Vision for the Future

President Dillon Rosenhamer shared, “We are impressed with First Light’s strong fundamentals and commitment to underwriting excellence. This acquisition expands our program administration capabilities and positions us for future growth in specialized markets. We are excited to welcome their talented team into the INSURICA family.”

Janet Fender, President, CEO, and Chief Underwriting Officer of First Light, echoed this enthusiasm, noting, “Joining INSURICA is a transformative step that allows us to leverage cutting-edge data and technology tools, serving our partners and clients even more effectively. We are proud to build long-term value alongside INSURICA’s strong culture and shared commitment to specialty insurance.”

Looking Ahead Together

With more than 100 new colleagues in Florida and North Carolina, the First Light team brings invaluable experience and expertise to INSURICA. This partnership marks not just an expansion, but a step forward in our mission to provide best-in-class solutions to our clients, partners, and communities.

INSURICA

Awards & Recognitions

Ashley Rippee

Honored as

2025 Mackey Award Winner

Ashley Rippee was recognized as the 2025 Mackey Award Winner during Central Oklahoma’s annual Christmas Party in December.

The Mackey Award was developed to honor John Mackey, a former INSURICA producer who embodied excellent customer service. The award acknowledges individual colleagues who demonstrate outstanding internal and external customer service, flexibility and personal attention to develop and maintain relationships with customers.

Kylie Hubbard Honored with IEL Distinguished Fellow

Kylie Hubbard was honored with the Institute of Emerging Leaders (IEL) Distinguished Fellow Award,

a recognition that marks a significant milestone in her professional journey.

Hubbard, who completed the IEL program in 2020, said the invitation from her company’s leadership team was a pivotal moment.

“I was very lucky to be asked by our leadership team if I would like to go through the IEL program back in 2020,” Hubbard said. “I continue to strive for growth in leadership, and the chance to learn from the structure provided by Strada’s team was exciting to me.”

Melissa Ramirez Recognized as Volunteer of the Year by ASA of Oklahoma

Melissa Ramirez was awarded the Volunteer of the Year Award by the American Subcontractors Association (ASA) of Oklahoma at its annual gala. The event celebrated the contributions of individuals dedicated to advancing the construction industry in the state.

Ramirez, who was instrumental in distributing nominations in both Oklahoma City and Tulsa, expressed her surprise at receiving the award.

“I was genuinely surprised to receive this award especially since I had been involved in distributing nominations in both OKC and Tulsa, and this particular award was never mentioned,” she said.

Melissa’s journey with the ASA began with active participation in various committee meetings, including legislative, activities, and workforce development.

“Being part of the ASA has opened up numerous opportunities for learning and building new friendships,” Ramirez said.

“Volunteering at fun social events, passing out name tags or checking people in, has provided me with even more opportunities to meet people and get my name out there, all while having fun along the way.”

Jeanean Jones Recognized as Top 50 Women Leaders of Oklahoma City

Women We Admire honored Jeanean Yanish Jones as one of its Top 50 Women Leaders of Oklahoma City.

Michael Bakonyi Honored with Dan Duhamel Award at Assurex EB Leaders Conference

Michael Bakonyi was awarded the Dan Duhamel Award at the Assurex EB Leaders Conference. The award, established in 2021, recognizes a highly respected Employee Benefits (EB) Leader within the Assurex Global network.

The Dan Duhamel Award is an annual honor bestowed by Assurex Global to celebrate individuals who exemplify the spirit of collaboration, devotion, and dedication to the Assurex community, particularly in the employee benefits sector. With representation from over 30 agencies, each sending their top EB colleagues, the award highlights a significant accomplishment in the field.

Characteristics of award recipients include exemplary leadership in the EB field, a commitment to fostering collaboration and innovation, and dedication to the values of the Assurex community.

Michael’s recognition at the conference underscores his outstanding contributions and unwavering commitment to excellence in Employee Benefits. His achievements continue to inspire colleagues and elevate the standards within the industry.

INSURICA Receives CCFI Lighthouse Award

INSURICA was presented with the 2025 Lighthouse Award from Center for Children and Families, Inc. (CCFI).

They have recognized our work and dedication to their insurance needs and our willingness to give back to their mission. Earlier in the year, the Norman team donated $2,800 along with gifts to the organization.

Celebrating Leadership:

INSURICA San Antonio’s Impact in the Community

In 2025, INSURICA San Antonio proudly celebrated the achievements of several colleagues who have distinguished themselves as leaders in the professional community. Their dedication enhances the reputation and impact of INSURICA in the community.

Harmon Holmes Hamann Leading the Charge

at CAI San Antonio

After several years of dedicated association involvement, Harmon Hamann has taken the helm as

the 2025 Board President of the Community Associations Institute (CAI) - San Antonio Chapter. A global organization with 64 chapters around the world. Known for his dedication and affectionately nicknamed the “Condo King” by local professionals and clients, Harmon is a driving force in the community association sector. His leadership and commitment to the industry’s members highlight his influence and dedication.

Yousef Foteh Dedicated Board Member

At the local Independent Agents Association’s annual installation luncheon, Yousef Foteh was installed for his third term of service as a board member. His involvement helps keep INSURICA actively engaged in supporting local independent insurance agents and the professional community.

Lettie Tovar Honored with the Ben Binford Award

Lettie Tovar’s outstanding career achievements were recognized with the prestigious Ben Binford Award – the highest accolade given at the local Independent Agents Association level. This award honors individuals who have rendered notable services contributing to the advancement of the American Agency System and the insurance profession. As a past board member, committee contributor, and president, Lettie’s unanimous selection by her industry peers speaks volumes of her dedication and impact.

THE Next Act

s the final curtain falls on 2025, we look forward to the next act in INSURICA’s story. Our vision for the future is clear: to continue setting the stage for growth and innovation. With a talented cast of colleagues and a steadfast commitment to our clients, we are poised to embrace new opportunities and overcome challenges with creativity and resilience.

The coming year promises to be an exciting chapter, filled with new initiatives and strategic partnerships that will enhance our ability to serve and protect our clients. We are committed to investing in our people, technology, and processes to ensure we remain at the forefront of the industry. Our focus on innovation and

client service will guide us as we navigate the evolving landscape of the insurance market.

As we embark on this journey, we are inspired by the possibilities that lie ahead. We are ready to take center stage and make an even greater impact, driven by our core values and a shared vision for success. Like a director guiding a production, we will carefully craft each scene to ensure a compelling and successful performance. Together, we will continue to build a legacy of excellence and create lasting value for our clients, colleagues, and communities. Join us as we step into the spotlight and embrace the future with confidence and optimism.

KEVIN’S Next Act

Scan the QR code to watch Kevin’s 3 ½ minute video.

Beloved colleague Kevin Wellfare retired from INSURICA at the end of 2025. Kevin has prepared a special video message for his fellow INSURICAns reflecting on his remarkable experience at INSURICA and talks about “what’s next” for him as he pursues his acting career.

CREDITS