Your Blackshaw Agent can discuss each of these options in more detail and work with you to tailor the perfect campaign. When it comes to marketing your property, Blackshaw has the edge. Our brand and market presence are testament to our ability to serve our clients and deliver the best possible result. We are the experts you can trust to achieve the best possible result.
Effective marketing campaigns may include the following key elements:
- Professional styling, photography, video, and great storytelling
- Digital campaigns across a range of websites, real estate platforms, and social media
- Press advertising in local or national newspapers
- On site signage
- Print campaign of brochures and direct mail
A fundamental element of your marketing campaign is ensuring your property is visible on major real estate platforms online, google search, and social media. This is the heart of the campaign where most buyers will seek to find information.
Real Estate platforms guarantee your property is searchable online, making it easier for buyers to find you. Buyers can specify homes by region, type, price range, and help them narrow down their options for more serious consideration.
Allhomes is possibly the most well-known and trusted real estate website in the ACT with an average monthly audience of approximately one million buyers.
Australia’s #1 real estate portal.
One of Australia’s most popular property websites provides exposure to a broad audience of property seekers right across Australia, to drive further interest in your property.
Social media is now a significant medium for connecting residential sale listings with purchase-ready buyers. We share the story of your home in increasingly creative ways through multiple channels to targeted audiences, using sophisticated algorithms and AI.
Electronic Direct Mail (EDM) broadcasts promoting new listings are sent at regular intervals from our various office locations to a total buyer database of over 65,551 prospective purchasers. This direct, targeted approach helps put your property in front of serious, motivated buyers.
A rotation of select listings is featured within our prominent ‘shopfront’ displays at a number of our local and interstate locations. This exposure contributes significantly to total campaign enquiry for many properties.
You could also consider digital marketing add-ons to prioritise the display of your listing, feature your home, and help it stand out in the crowd. With the ultimate goal of increasing your online presence, buyer reach, listing views, and engagement and of course the best possible sale price.
Your home will have prominent positioning on the Allhomes website ‘buy’ page as one of only three listings for seven days. This prime position is highly sought and subject to availability’.
While the internet is a growing space to connect with a broad range of buyers, newspapers still remain a key platform for connecting properties with local and highly engaged buyers.
Advertising in the Canberra Times Allhomes Magazine enables you to expand your marketing promotion to reach a premium audience of approximately 59,000 unique readers each week. This is a highly effective way to boost your exposure and connect with more buyers.
The Bay Post-Moruya Examiner is the trusted source for property in the region and an advocate for South East NSW for more than 100 years. With a potential readership of over 40,000 local residents, holiday owners, and frequent travelers. Property advertisements are published on Wednesdays.
A signboard placed out the front of your home creates visibility in the community and to passers by. Your neighbours are also an effective asset to the sales process driving word-of-mouth with a captive audience. Prospective buyers are able to easily identify your property and connect to the neighbourhood and local lifestyle.
(Mini or Corflute)
Generic Signboard
Supporting your campaign with quality marketing material for prospective buyers brings the experience home with them and keeps them connected.
Elegantly displayed, your home will be showcased for buyers to experience and admire over 8 or 16 pages of high-quality imagery and storytelling.
These flyers offer a highly affordable addition to your marketing campaign. With ease of printing, sharing, and retaining. It is a convenient choice.
DL brochures are hand delivered door-to-door or by letterbox drop to homes in your surrounding area when your property goes onto market, then again prior to your auction. It is part of the Blackshaw experience.
The strength and depth of our network contribute significantly to the overall success of each outcome.
ACROSS THE BLACKSHAW FRANCHISE: ACROSS THE BLACKSHAW FRANCHISE
Our agents typically conduct over 100 open inspections every week and meet many hundreds of buyers. We actively cross reference new buyers to suitable available properties to ensure maximum exposure for every new listing.
Each new listing is automatically matched to suitable buyers within one of the region’s largest purchaser database. Buyers receive a detailed personalised email immediately upon the launch of each prospect listing.
Comprehensive training and many decades of team experience ensure Blackshaw agents have the necessary skills to achieve the best possible outcome on every occasion. A thorough understanding of underlying buyer motivation and psychology are essential in crafting the marketing texts, recommending the most effective campaign and knowing which property aspects to prioritise. 100+