BA(Hons) Fashion Branding and Communication Graduates 2023

Editors Note

AUB FBC Class of 2023 - what can I say?

You are the people that wouldn’t let a pandemic get in the way of you coming to university in 2020! You are tenacious and brave, and it has been my absolute pleasure getting to know you better in this past year of your journey. What an incredible privilege it has been to work alongside such talented creatives. You have blown us away and you will smash it in industry. Don’t ever underestimate just how amazingly gifted you are. Your ideas and creations are reflective of young talent that has a finger on the pulse of fashion branding and communication - you are the future of fashion, and you are future bosses. I am convinced that you will make positive changes to industry and consumerism through your thoughtful and thought-provoking work.

University work aside, you are all beautiful human beings inside and out, and you make every working day fun and challenging (in all the right ways!). Some of you are loud, some of you are quiet, but all of you have such an important viewpoint to bring to the table – keep challenging, creating, making, talking, laughing and keep being you. Congratulations AUB FBC Class of 2023 – enjoy graduation and embrace the next adventure you are taking. Stay in touch. We can’t wait to see what you do next.

linkedin.com/alice-emery

@alicerose_creative ...

‘Orange Peel’

Orange Peel is a publication with one goal... to put a smile on the readers face. It is designed to provide a sense of joy through positive content. Issue 1 is an accumulation of a variety of artistic forms, including photography, illustration, painting, screen prints, poems, and interviews. These transform the publication into a collectable work of art in its own right that provides the reader with an uplifting experience.

I believe in making content that will have a benefit to people. This ethos is the key to my design approach. I think the focus on ‘beauty’ that has dominated the fashion industry for years should be reframed into valuing the person and the message behind it rather than simply being an aesthetic. I believe this shift will benefit mental wellbeing as what people consume will hold greater meaning.

linkedin.com/in/evie-quazi

‘Fuzzy Feels’

Fuzzy Feels is an online community brand built for late adolescent women, focused to inspire the use of nostalgia and inner child connection to improve wellbeing and lead a happier life. The brand is a response to a shift in behaviours in young people post COVID, struggling with time grasping, heavy headlines and facing the harsh realities of growing up and leaving adolescence.

Fuzzy Feels first product venture is a wellbeing gift box; Doorstep Comfort. This supports and communicates the brand values in a physical form, providing a multi-sensory experience as well as offering beautifully crafted treats - inspiring the use of creativity, nostalgia, and personal wellbeing. In a crowded market, Doorstep Comfort thrives in opportunity for an affordable gift box with substance, that doesn’t rely on surface level wellbeing items, without disregarding the appealing factor of visually pleasing packaging. Accessible and affordable with focus on the unboxing experience.

linkedin.com/in/jennifermalone @art.by_jennifer

Biolife aims to rebrand the packaging industry and turn it on it’s head. In 2020 the UK alone generated 43.9 million tonnes of commercial and industrial waste, Biolife is a call for action for biodegradability within the packaging market. The ‘Biolife’ rebrand will feature a complete new and unique concept for Stella McCartney and their eco brand

Biolife focuses around using biomaterials and their DNA (i.e mushrooms and kombucha) to grow packaging. Replacing traditional packaging seen by Stella McCartney, this concept will make each piece packaging completely biodegradable and unique. Meaning that once a consumer is finished with their package, the worry of polluting landfills will be a thought of the past.

linkedin.com/jack-carter @malvina.mariya ...

‘Malvina Ana Mariya’

Malvina Ana Mariya is a business offering adaptable branding services to clients, who agree upon a relationship by where I hold the majority of the creative control. Interpreting their products through a series of hypermedia mediums embodying my individualised aesthetic – which they’re showcased through an evolved ‘Aesthetic Branded Book.’ Malvina Ana Mariya is characterised through my obsession in innovating abnormal, psychedelic and hallucinatory content disrupting the visual boundaries of real life.

A significant aspect to Malvina Mariya’s approach towards the fashion industry, its tangibility: my creative services and technological capabilities effectively adapt towards a client’s needs and their business idea.

linkedin.com/edisonearl @wesalvagecollective ...

‘Salvage Collective’

Salvage Collective is a non-profit workshop and re-sale project that offers an ethical, circular alternative to fast fashion. This project was started to address the environmental impacts of current consumption patterns as well as the number of donated goods charity organisasions throw away. Discarded garments are used as canvases for workshop attendees to rework and customise.

This aims to change audience attitudes towards consumption through creative community activity. Additionally, the garments are re-sold in-person and online. All proceeds are sent back to the charites where the stock is sourced and help fund the project.

linkedin.com/in/cerys-perks

At Cariad, we focus on creating better fashion for games - giving people the opportunity to experiment with their clothing styles and self identity in a cost effective and in a non-judgemental environment. We use The Sims as a vessel for our projects due to its large community base and strong brand loyalty. We are recreating real life catwalk collections for the game, allowing players to experiment with high fashion without the financial commitment.

I am a passionate graphic designer and digital creator, driven by a deep love for video games and a desire to explore the endless possibilities of the digital realm. With a keen eye for aesthetics and innovative design, I strive to bring my work to life in ways that captivate and engage audiences.

linkedin.com/in/DaisyAdcock

@daisyadcock.fashioncomms ...

‘tildazine’

tildazine is a print magazine encouraging women’s empowerment and confidence. Its interactive and tactile pages educate, entertain, and support its audience, with each issue inspired by a female-empowering creative.

tildazine’s inaugural issue features the inspirational Venus of Willendorf’s celebrated through bold graphics and vibrant colours. It features collaborations from women around the world to encourage international conversations of self-love. tildazine assures its audience that it is a safe and enjoyable place to be.

The project overturns an absence in women’s publications by encouraging different body types. It stands as a muse for women and is part of a new discourse in the world of creative publication.

‘Allegory of Art’

The Allegory of Art campaign for Dior fuses the physical world with digital elements through a Rococo inspired painting promoting the Winter 23/24 collection, targeting millennials. This generation expresses an increased interest in luxury resulting in a shift in brand focus and marketing. The Allegory of Art acts as a billboard through which animated augmented reality offers a unique brand experience.

This future focused campaign maintains Dior’s style by exploring a fine art approach to fashion and draws on inspiration from the Rococo period including the romance of artists such as Francois Boucher, Elisabeth Le Brun and Anna Ruysch.

linkedin.com/s0ph1e-bennett

@s0ph1e.bennett

...

Kids Stella connects a stop-motion game to a gender-neutral clothing line to see the rebranding of Stella McCartney Kids. We also see the rebranding of new character illustrations that support the marketing.

The rebrand reflects the interests of Gen Alpha, the next generation of fashion consumers. I am aligned with Stella McCartney because our aesthetics come from that whimsical place. Kids Stella needs to start connecting to the generation now as they will influence how brands market towards them.

Christianna Dimitri (Tianna), She/Her Marketing, PR and Social Media

linkedin.com/in

/christianna-dimitri-tianna/ @by_tiannaquinn

...

‘Onyxx Media Agency’

Onyxx Media Agency is a Marketing & Branding Agency focused on elevating independent luxury brands’ creative identities. Through a series of services, we offer a relationship and conversation to embrace our clients’ ethos, while expanding the puzzle that is, YOU.

Onyxx Media, empowers their clients with the strategy of collaboration - a trait lost in the making. In a resultoriented world, we offer you a synthesis of creative talents and beautifully thought out results.

linkedin.com/lenamatkevich

‘PetrichorOutdoors’

PetrichorOutdoors is a brand that puts ‘encouraging and empowering women in the outdoors’ at its forefront.

The brand focuses on tackling the disparity among consumers of outdoor adventure and nature experiences. PetrichorOutdoors is fundamentally a community that wants to make the abundant benefits of exploring nature more accessible to women through education and support.

This is done by providing an enjoyable place for women to be more involved through events, a magazine, and fashion items.

linkedin.com/georgia-rose

@georgiarose.callit ...

‘The Perfect Body’

The aim for this project brief is to become my own campaigner, campaigning on social media against brands such as Victoria’s Secret who currently stand with a negative fake narrative against body image for women, re-creating one of Victoria’s secrets campaigns on social media in a new and positive way, showing how it should’ve been done in comparison and calling out the brand for their lack of diversity.

Victoria’s Secret as a lingerie brand has focused mainly on perfect model types with no imperfections, curves, shape, and ethnicities because of this they have lost customers and social media atmosphere as women of all shapes, sizes and colour don’t feel they belong within the brand, which is exactly what needs to change, which is where I come in as a campaigner calling it how it is.

linkedin.com/elliecopping @ellies.creative

‘HAPPY PLACE’

HAPPY PLACE is a community brand promoting the outside world through the creation of stylish jewellery, collectables, and editorial content.

The outdoors positively impacts mental health, which is needed now more than ever. HAPPY PLACE encourages audiences to experience the outdoors frequently and the collectables visualise positive memories, each collectable is tailored to this resulting in a physical memory that can be with you always.

My main inspiration is often my family and being lucky enough to experience many positive memories in the outdoors with them, this always positively translates in my work as I want others to feel and experience the same.

linkedin.com/in/amberozdemir

@amberozdemirportfolio

@tackletoxictalk ...

‘Tackle Toxic Talk’

Tackle Toxic Talk is a campaign striving to bring men in on conversations surrounding casual sexism and derogatory language. We aim to include men within the movement to build a community based on creating change.

This campaign is inspired by the real life experiences and remarks women face on a daily basis purely based on the clothes they wear or how they choose to present themselves. Change starts within, which is why it is vital men represent us and show their support.

As the brand grows, it will introduce new elements including a popular male figure representing the campaign, in person, educational events for businesses and schools and brand installations globally.

linkedin.com/in/ellie-richards

@ellierichards.fbc

‘the girlhood’

Introducing ‘the girlhood’ - an online wellness organisation that provides resources for young women experiencing puberty.

It is a response to the lack of education in the school curriculum and resources out there for young women, as well as the taboo mindset that has been integrated into society on the topics of female puberty.

As part of this launch, I introduced an experiential care package, offering essential products supporting female adolescence featuring an informative guide on effectively using each one. This package offers consumers easy access to a product that aims to avoid an influx of manipulated information and focuses on creating a positive platform with highly regarded products to make these first experiences less overwhelming.

As an accompanying feature of my FMP care package, I created an app with the purpose of being a safe platform for women to gain access to information and provide a sense of community.

linkedin.com/in/issey-summers

@iissey.s ...

‘Viva Magenta’

Viva Magenta is a luxury coffee table book based upon Pantone’s Colour of the Year for 2023. It has been created by two best friends who have a collective passion for colour, interior design and fashion. The publication is designed to be part of an annual Pantone collaboration that brings their colours to life using contemporary settings each year.

The book consists of eight chapters filled with sumptuous imagery and text, that all make an experience out of magenta. Viva Magenta offers a vibrant and aesthetic escape for consumers, as well as being a luxury and colourful feature for the home, and a brand new collectable piece for fashion and interior design lovers.

linkedin.com/in/freyawillcocks

@freya.willcocks

... ‘Soft Care’

Soft Care is an innovative and unique Breast Cancer care company. Born out of a need for a mental health approach to aid physical recovery, Soft Care provides care packages specially tailored towards helping people of all genders recover from Breast Cancer.

Each year around 55,000 women and 390 men are diagnosed with breast cancer in the UK. Soft Care helps unite people with who they were before cancer and provides them with items to help divert their attention away from their diagnosis and towards positive outlets, inspired by Roger Ulrich’s supportive design theory. The packages contain items such as Skin care products, Wild flower seed bombs, herbal tea, and comfortable underwear amongst other items.

Partnering with other small and sustainable businesses, Soft Care is a company with everyones best interests at heart. The company will also donate as large a portion of profits as possible to our charity of choice, Breast Cancer Now.

linkedin.com/in/paris-higson/ @parishigson_media

‘Stella’s House’

Stella’s House is a fashion film focusing on dreamy and bizarre imagery. With vibrant visuals, my aim was to show the audience a new surreal reality, using familiar concepts and contrasting this with unconventional aspects. I took inspiration from childhood memories and dreams, exploring how the mind can exaggerate and distort our perception of reality.

During my time at university I have developed my personal style, allowing me to explore themes of surrealism and escapism, which is often reflected in my work. I feel inspired by taking abstract visions and creating unique visualisations within my projects. I am committed and driven to creating high quality media that captures a feeling. I hope to extend my knowledge as I look to start my career media production.

linkedin.com/in/lucy-colquhoun @c__lucy

Freeze is a fashion charity campaign using data visualisation to turn statistics from the cost-of-living crisis in the UK into Data Scarves to raise money and awareness for the cause. With inflation reaching its highest rate in 40 years (11.052%) in October 2022, and energy bills up in price too, millions of people have been impacted financially, leaving many with an impossible decision- starve or freeze?

The campaign is motivated by an aim to help those affected by this, existing on a website that also provides information and resources about the crisis. The branding takes inspiration from visual elements such as price stickers and protest slogans, relating to the context in a way that speaks to its Gen-Z and Millennial audience by prioritising their values and design interests to provide functional and desirable charity items.

linkedin.com/in/ katie-batterham

@ktclaim

2b frank is a collaborative database to unite the leading resale brands including Ebay, Depop and Vinted. By using AI technology within an imagesearch database, consumers can find the garment they’re looking for with ease and intention.

45% of shoppers say that one of the main deterrents from shopping secondhand comes from the difficulty in finding an item they like. This project offers to bridge that gap within the market, as a touchpoint between business analysis and visual design. With this solution, secondhand shopping is leveraged the opportunity to grow exponentially within the fashion sector, leaving a greener footprint behind.

linkedin.com/in/julia-sedziwa

@jul.iacreative

@fly_as_fck

FlyAs is a sustainable streetwear brand that breathes life into pre loved clothing by utilizing only existing materials to create new and unique pieces.

Drawing inspiration from the iconic 90s hip hop music scene, the brand crafts silhouettes that pay homage to that era. As well as being a streetwear brand, FlyAs also has a magazine that allows consumers to delve into art, music, and trends as well as fashion.

Our brand empowers consumers to extend the life of their clothing by offering options for re purposing and in store recycling, thus creating a truly sustainable brand experience.

linkedin.com/in/mayatrimby

@mayatrimby.creative ...

‘Take One Pass It On’

Take One Pass It On is an exploratory creative publishing platform, With an annual book release and digital presence across social media. The aim is to publish content promoting small and sustainable businesses in the fashion, textiles, and home wear industry.

The first addition of the book is addressing minimalist and maximalist styles separately. With the inclusion of other brand accessories such as art prints, stickers, postcards, and posters to help with branding and the continual sharing of the brand.

The aim is to push for more printed publications to be released and shown off in a decorative and informative way. By splitting the book in half with entirely dedicated sections to each style trend, it is appealing to those who follow in eithers inspiration.

‘Men in Corsets’

Sion is a unisex lingerie brand aspiring to raise cultural awareness, educate and break gender normative boundaries. The creation of Sion was to design a brand which made shopping easier for non-binary individual, especially in Asian cultures where the lack of freedom is due to religious and ideological beliefs.

Sion’s collections can be accessed through the website, social media, or a monthly magazine subscription. The magazine allows all consumers to indulge in upcoming collections, prints, fashion trends and recent change for the LGBTQ community.

The garments are carefully created using luxury materials from the Philippines whilst staying affordable, and each design is made to make the wearers feel liberated, empowered, and confident. The project showcases my personal development and journey of my skillset and is reflective of my career interest as a fashion editor or stylist.

linkedin.com/bryony-boardman

@bryonyylb_616

...

‘Ease Your Mind’

616’s positive energy is brought to you within our products as a gift box brand. With our brand being named after the angel number 616, it is said to heal any anxieties, let go of fears and encourages you to fill your life with things you love.

Statistics show that 1 in 4 people will experience a mental health problem of some kind each year in England, with the current levels of good mental health deteriorating, this is something incredibly important and a factor in this generation.

Collaborating with the charity Mind, the gift boxes aim to uplift our consumers, develop a community and build support, with carefully selected products that provide comfort and empower and boost wellbeing. This could be through mindful tasks in our wellbeing journal, or our aromatherapeutic self-care products from locally made businesses in Dorset, of which our calm seaside and rural branding is inspired by.

linkedin.com/in/davidhiersche

@david.hiersche ...

‘Ragazane’

Ragazane has been created to show and teach the many countless ways people can realistically and creatively join sustainable fashion, while not becoming overly centred on the big brands that have used greenwashing to a detrimental degree.

As a cheap, simple magazine, Ragazane is intended to reach the masses and live and breathe the ideals we share with our featured artists and brands.

Ragazane isn’t just for the consumers either, by publicising the innovators, we hope to showcase talent to help them work with companies who are searching for the future thinkers they want to collaborate with.

linkedin.com/in/izzy-cole/ @izzysphotos_ ...

‘Viva Magenta’

Izzy & Issey are a contemporary publishing company responding to colour and cultural trends. They produce visually stunning publications bringing colour predictions to life through styling, vision, photography, and creative association. Their publications are both ‘of the moment’ and desirable collectables.

Driven by a mutual passion for interior design and colour, Izzy & Issey’s inaugural project is a collaboration with Pantone’s annual Colour of the Year prediction 2023 - Viva Magenta. The resulting publication is a luxury coffee table book which in eight chapters tells the reader everything they need to know about this colour universe.

‘Outcast Agency’

Outcast is a creative modelling agency catered towards LGBTQ+ individuals. The agency focuses on providing a safe space without limitations. Models signed under Outcast Agency are not segregated by gender and are therefore open to be cast for any job.

The purpose of this agency is to allow self–expression, embracing inclusivity by breaking down gender barriers, especially within the modelling industry. Outcast agency advocates for creativity, alongside modelling, the agency also specialises in creating an exclusive publication that covers topics of activism, queerness, fashion, and art.

The aim of this publication is to create a platform for the models to gain exposure as well as build a strong, supportive consumer base that is passionate about publication and creativity.

isa by Daphne Villorente is a multidisciplinary creative agency that conceptualises and produces a selection of experimental art, fashion, design and contemporary culture. Seemingly niche, isa is a symbol of constant exploration that aims to push the boundaries on the way art is perceived.

It is also an opportunity for Daphne Villorente to produce and share personal work but will ultimately seek collaborations with creatives and brands who resonate with the perspectives of isa.

linkedin.com/in/isabel-munday @filmby.fizz

Connection is a guide to sustainable fashion, exploring the personal meaning behind subjects and their clothing through a photographic exhibition.

The project is aimed at students and their sustainable fashion choices. Connection’s aim is to encourage students to consider where they get their clothes from, such as brands, fabrics and who is making their clothes.

‘The Beginning of Billie Rose’

My project documents my first time in drag. It is a response to the current drag laws in America that are making it illegal to do drag in public spaces, but are truly targeting transgender people.

I aim to show the true joy of drag, a way of expressing my true self and is nothing to be scared of. Through this project i show my journey of acceptance as i learn to embrace who i am and to be proud and unapologetic. I hope to inspire others to do the same.

I am a people person because I myself, am a person. Attention grabbing, scene stealing and charismatic are just a few words I would use to describe myself. I am not afraid to stand out in a crowd, be loud, be proud and most of all unapologetically myself. If you can’t handle me, leave the room.

Vocal Magazine is here to empower and educate young, aspiring female artists seeking to enter the music industry, as well as individuals with a keen interest in music. The mission is to inspire them in pursuing their desired careers while increasing the presence of women in a strongly male-dominated field and developing a wider appreciation for them.

Collaborating with those in the music industry who are working their way into the field, support my theory that the industry can make the women within it feel like they aren’t as equal to their male peers. These stories feature throughout the publication along with imagery, both digitally curated and photographed, in a colour palette that reflects a mature, yet bubbly and welcoming tone, therefore making Vocal a safe space where girls can share their stories of their experiences with the music industry, as well as somewhere to be educated and entertained.

linkedin.com/in/lilypeace

@lily_fashioncomms ...

‘Lost in Layering’

Lost in layering is a series of zines focusing on styling during the cost-ofliving crisis. Really giving the consumer a safe place to go for advice and help. With information about the fabrics used and the way layering was carried out.

Also composing the outfits and flat laying them for the consumer to discover the same styles and aspects. The mission behind Lost in Layering was to not only aid the community surrounding the brand, but in addition promote self-love and wellness, because feeling good on the outside helps us all feel good on the inside. The brand hones in on your wellbeing and creates a positive sense of self.

linkedin.com/in/niamh-colsell

@colsellaw ...

‘Nimby Realm’

Nimby is an acronym which stands for “Not In My Backyard”, a play on words loosely meaning how people are only bothered by things directly affecting them, which is ironic as that is the case for many things happening in the world e.g. the fashion industry.

My project stemmed from the idea of trying on clothes virtually as a normal and easy to use shopping experience. The fashion industry faces a variety of social, cultural, ethical, and sustainable issues and I set out to try and answer these through emerging technologies by combining physical and digital fashion, making Nimby Phygital. Consumers can filter their clothes by sustainable fabrics whilst learning about their properties and sustainable footprint. Then they input their measurements and can try the garment on digitally in the Nimby Realm- seeing how the garment behaves on their body.

linkedin.com/in

/anavinasmartinez

@ana.vmartinez ...

‘#bimbaylolaUV’

Did you know that melanoma skin cancer cases have increased by 75% in people who tanned once using sunbeds before age 35? It’s time to take action. Introducing the #bimbaylolaUV beachwear collection, not only designed to make a fashion statement but to also create awareness about skin cancer among younger generations. Our UV-sensitive swimsuits help clients measure their sun exposure, reducing the risk of skin cancer.

The creative process includes the use of UV-sensitive ink and the screenprinting technique to create the collection. The #bimbaylolaUV project is primarily aimed at younger generations who can take steps to prevent skin cancer.

linkedin.com/meg-bride @m.alicia.collective ...

‘Forgotten Goth/FRGT’

FRGT is a print publication celebrating personal memories through style, subculture and music. We emphasise on cherishing how subculture and music in youth shapes the person you become.

The first instalment, Forgotten Goth, has a colour palette based off of goth magazines and clothing, culminating in cold, dusky tones. FRGT showcases my journey upon realising my passion for nostalgia and music, reflected against my developed design and curation skill set. This project is a reflection of my interest in authentic, personal and ‘captured in the moment’ work.

‘Thoughtful Fashion’

Thoughtful Fashion is an intersectional environmental fashion publication executed through a series of zines. Educating young people on the impact of fast fashion, inspiring the future generation of consumers to take a more thoughtful approach.

I like to connect my admiration for nature with my love for fashion and youth culture. I am inspired by the audience, whether its uplifting females or focusing on repairing our planet, I am motivated by the opportunity to help others communicate their message through design and creating a sense of community.

linkedin.com/in/amberjeneson @jenesonstudio ...

‘Jenesøn Studio’

Jenesøn Studio is an independent film and photographic company creating narratives of Scandinavian functionality for outdoor apparel brands.

Classic compositions honouring alpine greens and traditional Nordic design capture heritage and integrity in immersive, narrative-driven campaigns, including ‘Track to Trail’, our feature project.

Responding to the growth in outdoor engagement, the company strategy is to develop a UK distribution business of Scandinavian outdoor apparel, promoting Nordic friluftsliv philosophy to inspire a resurgence of outdoor recreation.

linkedin.com/in/ hannahmilescreative @hanmiles_creative ...

‘Cities Collection Volume I’

Cities Collection publishes innovative, tactile and multi-sensory publications. Focusing on the artisan craft of bookbinding and timeless film photography, Volume I communicates three key elements of fashion in a set of three books: Paris Couture, London Craft and New York Culture.

Honouring traditional craftsmanship methods, my skillful bookbinding creates emotionally durable products for a large audience as I push creative boundaries to make art accessible to all.

‘Mira Marketing: ‘LetsBeReal’

For the marketing campaign Mira Marketing produced will be worked with the Fair Wear foundation to create an awareness campaign in collaboration with BeReal. The concept of this campaign will be to raise awareness of working conditions of workers in garment factories with the aim of this campaign being to help Fair Wear to improve the conditions for the workers, this campaign will be launch on BeReal with the slogan of the campaign being “Lets BeReal.”

The campaign will be called “Lets BeReal”, as it will be a very real campaign highlighting the poor working conditions in garment factories- as well as how employes are being made to work long hours whilst being severly underpaid.

linkedin.com/in/jacob-p-hill @concrete.archives ...

‘Concrete Archives’

Concrete’s purpose is to focus on the foundation of clothing. Archived artisanal pieces made to be repaired, repurposed, and re-worn for life through decades of wear.

The concept of Concrete, as a curated archival collection will focus primarily on fundamentalist styles highlighting the importance of a clothing piece’s quality, style, and functionality. It is a niche archival e-commerce store that will specialise in curating the highest quality of clothing pieces sourced sustainably and ethically.

Concrete will satisfy those looking for well-made quality products giving guaranteed, heavy-wearing products worth the investment with great character.

linkedin.com/in/jasmine-tume @jasminetume.gallery

...

‘Visuals LND’

Visuals London is a fashion magazine and brand I have created to present how beautiful women can be. My brand is an all women run company based in London. A monthly published magazine that is sold as a digital and a printed version for the choice of our readers as well as saving materials and resourced for physically printed copied they will be made to order.

Our main models within our issues are of women and concepts are focused on them as well as having an all female staff representing women’s empowerment - equal pay, safe environments, endless opportunities for women with no male VS female competition or advantage. Our brands target audience is for females from ages 16 and above but open to everyone and everyone to show inclusivity.

linkedin.com/aneta-bozhinova

@anetabx.jpg

@ova.collective

OVA Collective is a gender-neutral streetwear brand, produced sustainably. My love for streetwear, impacted with personal problems with the fit and make of streetwear clothing has led me to put my own spin - with varied, non-traditional sizing - and create a brand that will change the game.

The name comes from the last three letters of my surname – Bozhinova – combined with ‘collective’. I took on the role of owner and Creative Director of OVA Collective to curate majority aspects such as the branding, packaging, and marketing of this brand. Taking on these roles, I’ve had to think out of the box, compare and get other’s opinions to produce the best possible outcome.

Jandali is a social campaign celebrating and appreciating Arab culture. It is a welcoming space bringing traditions and customs into the spotlight to be seen and revalued. The campaign is a creative reinterpretation of Arab culture, where we can get rid of misinterpretations, obsolete ideas, and any negative image there is of Arabs and the culture.

The aim is to shine a light on Arab culture to inspire the Western world and embed our traditions through a contemporary exploration whether it is traditional wear or lifestyle. As an international student living abroad, I noticed how some people were trying to hide away their culture, so this campaign will encourage them to be proud of their distinguished cultural heritage and bring them into the spotlight with a refreshed view.

‘Meander’

In my work, I strive to cultivate a perpetual sense of serendipity, igniting moments of unexpected joy and discovery.

My work explores artistic youth, using mainly analogue photography as an intentional approach to slow down the fast paced visual lifestyle of our generation.

It conveys a documental visual diary of youth culture, mixed with a stylistic composition, cinematic mood and explores themes of nostalgia, and ever so relevant self-expression and soul-searching. Focusing on the nurture of human relationship with nature and urban culture, I strive to captivate and invite the audience to become more intentional with their experiences.

To see the world with fresh eyes, seeking out the extraordinary within the ordinary and cultivating a deeper connection with ourselves and surroundings.

As a creative director and photographer, my plan is to rebrand Replica by Maison Margiela through the creation of three short narrative film campaigns, each centered around one of their signature scents: Matcha Meditation, Beach Walk, and Coffee Break. The overarching theme of these campaigns will be the connection between scent and identity, emphasising how these fragrances contribute to shaping individuals' experiences and sense of self.

These films will align with Maison Margiela’s brand values of innovation, artistry, and unconventional storytelling. They will bring the concept-driven nature of Replica fragrances to life through captivating visuals, evocative narratives, and an emphasis on individual experiences and memories, whilst giving a nod to the experimental and deconstructive identity of the fashion house.

The brand identity of Replica by Maison Margiela is characterised by its conceptual approach, nostalgia, artistic expression, minimalist packaging, unconventional scent combinations, community engagement, and a commitment to innovation and authenticity. These elements come together to create a brand that resonates with individuals seeking fragrances that go beyond traditional notions and connect with personal experiences and identities.

ExhibitionDesign

linkedin.com/in/simran-malik

‘Rebranding Glossier’

Rebranding Glossiers packaging was aimed to show consumers what a more sustainable brand could like if one small aspect of it had changed completely which was to reduce plastic and make their packaging reusable for its consumers. This was created in a form of a publication to speak about other brands who are not sustainable and why it has an impact on the environment.

With this project the colour scheme of the brand has stayed the same as they are a quite popular known brand so I wanted to keep their heritage of the brand so consumers would identify that the packaging has become more rescuable and plastic free. Consumers would be able to tell a difference and voice out brands who are not sustainable and encouraging them to be more sustainable and healthier for our environment