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Amelie Marking – BA (Hons) Fashion Communication 1

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Amelie Marking

Final Collection- Photoshoots

FMP Concept. ‘Childhood Summer Holidays’

My final collection is based around the concept of childhood summer holiday memories. I have used my own case study of me as a child going with my family to visit my Grandad, who lives in the mountains in rural central Portugal. I was particularly interested in childhood clothing and prints from these times, that often has very few bright bold prints, and how this compares to clothing as an adult. My aim was to create a womenswear summer collection that changes this and uses bright bold prints as well as reflecting the different memories from my childhood summer holidays. These memories include laying in rustic stripy hammocks and doing watercolour paintings, as well as swimming in river beaches. I chose to reflect these memories in my collection through experimenting with creative pattern cutting through the idea of a hammock by draping hammocks and experimenting with gathering and drape. I also decided to create my bright, bold prints by using a watercolour painting I painted whilst in Portugal and created swimwear which reflects my memories of swimming whilst there. Overall, I wanted my collection to feel rustic and nostalgic but with modern silhouettes and prints.

I used my own watercolour paintings that I painted whilst in Portugal, to develop into prints and focused on the stripes of the hammock to develop my own prints and fabrication.

Final Lineup

I used collage to start initial designs, collaging with concept imagery and drape, I then developed these into initial designs and continued drping, focusing on the structure, gathering and volume of a hammock. I used the memory of hammocks to drape a physical hammock in my garden in the natural environment, reflecting the draped hammocks in the rural Portuguese mountains. I then experimented with draping a hammock on a mannequin in different ways to create different silhouettes. I became interested in the gathered edge of the hammock and the volume and texture this creates on the form


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