Women Icons Making Waves in the Arab World Vol-2 March2023

Editor’s Note

GRenovations Instigating Universal Alterations

enerally perceived as subordinates across all sectors, women have enhanced their business image, which is a vital part of business success. This edion – Women Icons Making Waves in Arab World, intends to evaluate women entrepreneurs’ journey in Arab through a systemac review to assess the opportunies and challenges experienced by women entrepreneurs.

The cultural factors, social factors and financial constraints impact women’s parcipaon in the Arab region. It also highlights that women’s inclinaon towards customer sasfacon helps them advance their businesses in disnguished ways. Women must be provided with training and support at both the instuonal and societal levels to achieve the desired success threshold in the entrepreneurial world in Arab.

Entrepreneurship in Arab is not sasfactory, as compared to other developing countries, which is a significant concern exploing the growth. As compared to another gender, there is only a small percentage of women parcipang in paid employment. New sources of economic growth are explored aer confronng the challenges and opportunies.

The provision of economic freedom assists in inducing innovaon and entrepreneurship in the Arab region, which helps transform the economic stance as well as an individual’s quality of life.

The increase in economic growth helps to generate new ideas and new reinvenons. The majority of women entrepreneurs should be promoted, given its significance for integrang technical innovaon, which helps to strengthen the transformaon brought forward by the women icons while migang the patriarchal tradion that enables women’s social development.

Insights Success brings forth the version that emphasizes on extending the boundaries of women entrepreneurs and business leaders making a change globally!

Have an enthralling read!

Dr. Isha

Quraishy

A Dynamic and Accomplished Individual with Diverse Talents and Passions

Kavitha

Editor-in-Chief Merry D'Souza

Managing Editor

Business Development Manager Prashik Bombarde

Visualizer David King

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Executive Editors Adiba Tarade Shreyasi Shelke Paul Belin The way of business solutions

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March, 2023

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Dr. Isha Farha Quraishy

CEO & Founder

IFQ Technologies ifqtechnologies.com

Huznezan provides fashionably comfortable abayas and hijabs for the women of today Featuring

IFQ Technologies was established with a clear vision to disrupt and revoluonize the way, enterprises manage their future technology landscape, through our emerging technology ecosystem and digital innovaons for future.

Kavitha Srinivasan

CEO & Founder

K&S Internaonal FZCO www.ks-gvrinternaonal.com

K&S Internaonal FZCO is one of the most trusted companies for internaonal trading, investments and distribuon. We provide a unique and innovave approach to internaonal operaons.

Javeria Munawar Chauhan

CEO & Founder

Husn-e-zan Fashion

Raisa Mariam Rajan

CEO

California Group of

Companies Raisa Art World www.raisaartworld.com

We are a pioneering establishment featuring a wide range of services catering to highprofile instuons in both government and private sectors.

Mrs. Meenu Prasad

Instute Head and Co-founder

Istuto di Moda Burgo imbqatar.com

Istuto di Moda Burgo, internaonal leader in fashion educaon, has developed a training method aimed to opmize and emphasize learning efficiency, having as main objecve the inclusion of its students into the labour market.

Farha

Dr. Isha Quraishy

A Dynamic and Accomplished Individual with Diverse Talents and Passions

Women Icons makingwaves World in Arab

IF A WOMAN HAS TO TAKE TO POTENTIAL THE NEXT LEVEL, MY COUNTRY SUPPORTS IN HER .GROWTH

Women’sempowermentplaysacrucialroleina country’seconomicandsocialdevelopment. However,Indiastillrankslowintermsofthe numberofwomeninbusinessleadershiproles,with only17%ofseniorpositionsheldbywomen,accordingtoa surveybyGrantThorntonIndia.Despitethis,therehas beena7-pointincreaseintheproportionofseniorroles heldbywomensincethepreviousyear.LouisBerger,a globalinfrastructureanddevelopmentfirm,isactively supportingtheadvancementofwomenintheworkplace andhasadiverseworkforcethatitbelievesdrivesinnovationandcreativity.Theslowprogresstowardgender equalityintheworkplaceisstillencouragingandcanlead tomeasurablebusinessresults.

IshaFarhaQuraishyisamulti-talentedandaccomplished individualbasedintheUAE.Sheisasuccessfulentrepreneurandexpertinthefieldoftechnology,specificallyinthe metaverse.Dr.Quraishyisawell-knownfigureinthefields ofeducation,technology,entrepreneurship,andphilanthropy.Sheholdsexpertiseineducationtechnologyandis passionateaboutmakingeducationaccessibletoall children.Inaddition,sheisaninternationalspeaker,media personality,andtheonlycelebritytechhostintheUAE. Sheisfocusedondevelopingtechnologysolutionsto supportspecialneedseducationandempoweringpeople withdetermination.ThroughherworkwiththeDiplomatic MissionforGlobalPeaceandhertitleof“HerExcellency,” Dr.Quraishycontinuestoinspireandinfluencebothwomen andcorporations.

Dr.Quraishy’sachievementsandtalentsextendbeyondher workintechnologyandeducation.Shehaswonthetitleof Mrs.Universe2019SolidarityandisthefirstMrs.UAE UnitedNations.Sheisalsoatalentedartistandprofessional dancerwithapresenceinBollywoodandupcoming Hollywoodprojects.Additionally,sheisawell-known mediapersonalityandisthesubjectofaseriesof30 artworksbyrenownedartistKaushalChowdhary,whichis asignificantaccomplishmentintheartworld.

InsightintoIsha’sJourney

Dr.IshaFarhaQuraishyisamulti-talentedindividual.In additiontoherworkineducationandtechnology,Dr. Quraishyisalsoanaccomplishedartistanddancerandis involvedinBollywoodandHollywoodprojects.Hermedia presenceandtherecognitionshehasreceivedfrom renownedartistKaushalChowdharyfurtherhighlighther achievementsandimpact.

IshaisdrivenbyherpassionforEdTechandherfocuson usingtechnologytoimprovethelivesofindividualswith specialneedsordetermination.Withabackgroundinmedia andentertainment,sheisawell-knownwell-known InternationalSpeakerandcelebritytechhostintheregion, havinghostednumerousshowsandeventsincludingWorld MetaverseshowinUAE.Inadditiontohercrownwins,she hasreceivednumerousawardsandrecognition,including theInspirationalWomen2020award,theGlobalWoman Iconawardin2020,ModeloftheYear2020,andtheTop InspiringWomenoftheUAE,amongothers.Shesays, “My creative side, which is an integral part of my DNA, is my passion.”

IshabeganherprofessionaljourneywithEMCTechnologies,adatacenter&StorageTechnologycompany.She thenworkedforVMwareandHPbeforejoiningGEMS EducationasaPMO.Fromthere,sheshiftedherfocusto customersuccess.ShelaterworkedforFinesse,areputable systemintegrator,wheresheheadedthecloudandinfrastructuredivision.ShewasleadingtheMiddleEast operationsforametaversecompanyandnowrunsherown company,IFQ,whichstandsforherfullname,IshaFarha Quraishy.Herexpertiseisinemergingtechnology,witha strongbackgroundindatacenters.Shestates, “When you look at the growth of the technology itself, the adoption was always a challenge. It always takes time for people to adapt to the new changes, which are happening especially on the technology side, or really in any industry for that matter.”

IFQTECHNOLOGIES

IFQisacompanythatstrivestoimprovethecustomer experienceandincreaserevenueforclientsthrough comprehensivedigitaltransformation.Itsgoalisto empowerindividualsandhelpbusinessestransformtheir operations.Thecompany’smissionistogivepeoplethe powertotakecontroloftheirownsuccess.

IFQalignswiththe17UnitedNationssustainabilitygoals, includingpromotingqualityeducation,improving healthcare,promotingsustainableliving,andpursuing genderequality.Thecompanyaimstocreateacollaborative businessecosystemwherecompaniescanworktogether insteadofcompetingagainsteachother.Shesays, “We are developing a technology in such a way that that can identify which are the skill areas that we can develop in them.”

IFQ’svisionistobecomea1billionDollarcompanyinthe nextfiveyears,andtoachievethis,thecompanybelievesin

MY CREATIVE SIDE, WHICH IS AN INTEGRAL PART OF MY DNA, IS MY PASSION.

WHEN YOU LOOK AT THE GROWTH OF THE TECHNOLOGY ITSELF, THE ADOPTION WAS ALWAYS A CHALLENGE. IT ALWAYS TAKES TIME FOR PEOPLE TO ADAPT TO THE NEW CHANGES, WHICH ARE HAPPENING ESPECIALLY ON THE TECHNOLOGY SIDE.

creatingasupportiveecosystem.Themostvaluableaspect ofthecompanyisitsrelationshipsandtrust.Ishaemphasizesthattrustandrelationshipsareessentialforsuccess andthateveryprojectrequiresaflexibleapproach.She notesthatthecompany’sapproachtodealingwiththe privatesectorwilldifferfromitsapproachtodealingwith thepublicsector.

AtIFQ,theteamaimstobeatrustedpartner,fortheir digitalJourneynotacompanythatfocusedonjustasales hat,butwekeepaservicefirstapproachandquality delivery.Ishaworkscloselywithcustomerstoserveasa trustedadvisorandconsultant.Sheassessesclients’ businessestoidentifygaps,potentialissues,andbottlenecks andprovidesvaluableinsighttohelpimprovetheir operations.Thegoalistobuildtrustandestablishalongtermpartnershipwithclients.

LeadingwithTransparency

Acompanyvaluesrelationshipsandtrustaboveallelse. Thismeansthateachprojectdemandsadifferentapproach, andonemustbeflexiblewhendealingwithdifferentkinds ofprojectsandcustomers.Ishabelievesthatasaleader, one’sgoalistoestablishlong-termrelationshipswiththe customersastheirtrustedtechnologypartner

Shefurtheraddsthattheaimistounderstandtheirbusiness needsandgapsandworkwiththemtofindthebestsolution totheirproblems,evenifitmeansadjustingtheirown approach.Shesays, “Trust is key to maintaining the relationship, which is why you emphasize the importance of trust in your business strategy.”

DrivenbyValuesandInnovation

IFQstandsforthreepillars:Educate,Empower,and SustainableLiving.WhenIFQistalkingaboutametaverse andweb3.0,itistalkingabouteducation.Theteamis tryingtoseehowtechnologycanenhanceeducation virtually.Ishabelievesthetechhasgotagreat,great opportunitywhenitcomestobusinessaswellasgiving backtosociety.Thecompanyisputtingtogetherthinking fromeveryaspectofachild,a360-degreejourneyofa childfromdifferentpersonas,aparent,teacher,and governmentsector,andtheschoolsfromeveryaspectof howitcansolvetheproblem.

IFQisalsotryingtoworkonaparallelmetaverseworld whereevenliveoperationsonthepatientcanbeconducted virtually,notrobotically.Itisalsoconcernedwithpeople’s healthbecausehealthincludesbothmentalandphysical health,bothofwhicharecritical.Thecompanyisactually thinkingabouthowthetechnologycanbringamagnificent, unbelievablechangetothehealthindustry

IFQislookingaheadtodevelopitsownsecurityoperations centerandCenterofexcellenceintheUAE,aswellasin India.Anditisalsofocusingoneverykindoftechnology implementation.Ishasays, “Anything and everything that you would require for technology, we have solutions.” “We are also focusing on every kind of technology implementation, from robotic process automation to Metaverse.”

BridgingGapwithTrust

Securityisalwaysaconcern,andIFQhasproper certificationsandsecuritymeasuresinplaceforend-to-end implementation.TrustisessentialinB2Bcontracts,andthe companyaimstomaintainconfidentialityandprotect customerdata.Incaseswhereaccesstotheirenvironment ordataisnecessary,allcontractsandagreementswillbein place,andmutualunderstandingwillbeestablished.

WE WILL ALWAYS STRIVE TO PROTECT THEIR DATA AND MAINTAIN OPEN COMMUNICATION, WHICH IS A STANDARD PRACTICE IN THE IT INDUSTRY.

ANYTHING AND EVERYTHING THAT YOU WOULD REQUIRE FOR TECHNOLOGY, WE HAVE SOLUTIONS.

Ishastatesthatthecustomerwillalwaysbekeptinformed andincontroloftheirdata.Thegoalistohavealong-term relationshipwiththecustomerandtobeseenasatrusted advisor.Shesays, “We will always strive to protect their data and maintain open communication, which is a standard practice in the IT industry.”

ChangingtheScenario

Ishaisproudthathertalenthasbeenrecognizedinthe UAE,whereshehasreceivedrecognitionsuchasthe“Top 50WomenofUAE”andthe“InspiringWomenofUAE Award.”Theseachievementshighlightherimpactand successintheUAE.Shesays, “Especially if it is a woman, this country supports and gives opportunities for you to grow, provided that the country feels that this woman has the potential.”

EventhoughIshagoteveryopportunityinthisbeautiful country,shehadchallengeswhenitcametotheotherside. Becausetheworldisdominatedbymen,itiscommonfor thegeneralpublictoacceptwomen’saccesstoskills.Inthe classroom,50to60percentoftheclassisfilledwithmore girlsthanboys.Whenitcomestotheworkplace,it’s different.Itbecomesalowerpercentageofwomenanda higherpercentageofmenasemployees.There’salotof change,butthatgapmustbebridged.

ExpansiontoBringMoreTalent

IshaandtheIFQteamcurrentlyhaveafocusontheMiddle EastandIndia,withasmallteamintheUK.Thegoalisto expandglobally,includingintheUSAandSingapore.Saudi Arabiaisamajortargetforthecompany,anditisworking throughpartnersinvariouscountries.IFQ’spartnership modelallowsittofocusonexpandingitsteamsize,sales, andprojectteams,aswellasbuildingacenterofexcellence inIndia,headquarteredinDubai.Thecompanybelieves thatIndiahasalargepooloftalentedpeopleandasupportivegovernmentfortechnologydevelopment,makingitthe ideallocationforthecompany’scenterofexcellence.The aimisforpeopletoassociateIFQwithfuturetechnology andtrustwhenthinkingabouttechnologypartners. IFQaimstobuildalong-lastingreputationasalegendary companyintheWeb3spacebyfocusingonethicalbusiness practices,buildingstrongrelationshipsandtrustwith clients,andmaintainingavisiblepresencethroughspeaking engagements,exhibitions,andmediaexposure.The companyvaluestheimportanceofbuildingastrong networkandmaintainingafoundationbasedonethics. TheultimategoalisforIFQtobethetopnameintheWeb3 industry,rememberedforitsexpertiseandtrustworthiness.

GlobalSubscripon

JaveriaChauhan Trailblazing the Middle East

Breaking the Mold: An Affordable and Stylish Jilbab Brand Inspiring a Revolution in the Fashion Industry!

Thehumblejilbabhaslongbeenasymbolofmodesty

andbeautyforMuslimwomenacrosstheworld.It isagarmentthatnotonlyservestoprotecttheir modestybutalsoservesasabeautifulstatementoftheir faithandculture.Forcenturies,womenacrosstheArab worldhavedonnedtheseflowinggarments,seekingrefuge fromtheworldandhonoringtheirreligiousandcultural traditions.

However,inrecentyears,therisingcostofjilbabshas becomeabarriertomanywomenseekingtoexpresstheir modestyandfaithinstyle.Inthisever-competitiveworld, whereeverythingseemstocomewithaheftypricetag,it canbechallengingtofindaffordablejilbabsthatmeetboth styleandbudgetrequirements.

Javeria Chauhan isrevolutionizingmodestfashionwith herstunningjilbabs.Sheiscommittedtomakinghighquality,beautifuljilbabsaccessibletoallwomen–sothat everyonecanfeelconfidentandlooktheirbestwhilestill beingmodestlydressed.Byprovidingeconomicalprices andanarrayofstyles,sheismakingtheancientsymbolism ofthejilbabavailabletoeveryone.

Javeriaisatrailblazerinthefashionindustry,tacklingthe pressingissueofoutdatedabayasintheMiddleEastheadon.ShecreatedHusn-e-zanFashion,abrandthatinfuses traditionalMiddleEasternfashionwithamoderntwist. Jilbabsaretheperfectsolutionforwomenseekingstylish andfashionablemodestclothing.Husn-e-zanunderstands thatmodestyshouldnotmeansacrificingstyleorcomfort.

Theircollectionofjilbabsisdesignedtoexudeelegance andfemininitywhileallowingyoutoexpressyourunique personalstyle.Whetherit’sforaformaloccasionora casualouting,Husn-e-zanhasawiderangeofoptionsto choosefrom.

Javeria’spassionforfashionandherdesiretomakea differenceintheindustryhasledhertocreatenewtrends thatarebothmodestandchic.Shebelievesthatwomen shouldhavethefreedomtodressinawaythatmakesthem feelconfidentandbeautiful.

Husn-e-zan’sjilbabsaremadewiththefinestfabrics, ensuringthattheyarecomfortabletowearalldaylong.The brandoffersawiderangeofcolorsanddesigns,fromsubtle pastelstoboldcustomdesigns,makingiteasyforwomen tofindsomethingthatsuitstheirstyleandoccasion.

We had the pleasure of sitting down with the brilliant mind behind Husn-e-zan Fashion, Javeria Chauhan, to delve into the inspiration and creative process behind her journey. Get ready to be immersed in her world of fashion and innovation!

ExperiencetheWorldofModestFashionwithHusn-ezan

Javeriaisanunstoppableforceofnature-atrueexpat successstory.BornandraisedintheUAE,herlifehasbeen awhirlwindofadventureandchallenge.She’salwayshada fieryentrepreneurialspirit,dreamingofstartingherown businessandcarvingoutanicheintheworld.

Withherboundlessenergyandunwaveringvision,Javeria setouttomakeherdreamareality

Javeria Munawar Chauhan CEO/ Founder

Husn-e-zan

Fashion

“

The jilbab is a symbol of Muslim Women’s Empowerment. It is a symbol of their strength and endurance, a reminder that they are not just objects but rather whole people with minds and hearts.

“

Shethrewherselfheadfirstintotheworldoffashion, drawingonherPakistaniheritagetocreateauniqueand vibrantbrandthatwouldcapturetheheartsofpeople everywhere.Andso,Husn-e-zanFashionwasborn.

Asshescrolledthroughhersocialmediafeed,inspiration struck.Itcameintheformofabeautifulandmodest garment-thejilbab Arefreshingalternativetothe mainstreamabayasoftheGulf,thejilbabwasboth convenientandstylish.

Shewasimmediatelydrawntothesimplicityandelegance ofthejilbabandbeganbrowsingthelatesttrendsinmodest fashion.However,everytimesheaddedajilbabtohercart fromaFrenchorBritishwebsite,shewasmetwithasteep pricetagof500to600dirhams.

Fastforwardto2020,whentheworldwaslockeddowndue totheCOVID-19pandemic,andshequicklydiscovereda groupoftalentedtailorswhoweretheperfectmatchforher idealjilbabdesign.Aftersometrialanderror,theyfinally managedtocreatea“onesizefitsall”jilbabprototypethat wasapprovedbyhersisters.WiththeirWhatsapp contacts,theythenbroughttheircreationtothe marketasamade-to-orderproduct.

varietyofstyles,fabricsanddesigns,Husn-e-zanhas somethingtooffereveryone.

Husn-e-zanunderstandsthatmodestydoesnotmean sacrificingstyleorcomfort.Theirmissionistoprovidea uniquecollectionofjilbabsthatexudeeleganceand femininitywhilestillallowingyoutoexpressyourpersonal style.Fromcasualtoformalandeverythinginbetween, thereissomethingforeveryone.

Theircollectionsaredesignedwiththehighestquality fabricswhilestillbeingaffordable.Theystrivetomakesure thattheircustomersleavefeelingconfidentandbeautiful.

AtHusn-e-zan,theybelievethatmodestyandstylecancoexist.WiththeirmoderntakeontheJilbab,theyhopeto bringafreshnewperspectivetotheMENAregion.

ThemissionofHusn-e-zanFashionnowremainstobean encouragementandanenticementtotheloveofhijab, especiallyintheyouthwhofindcontemporaryabayas boringandplain,alongwithmakingitaffordableandeasy toaccess,especiallywithinAsia.

WitnessingRapidGrowth

TransformingModesty

Husn-e-zanbeganasan experimenttobringafreshand excitingtakeonMiddle EasternfashiontotheMENA region.Foralongtime, abayashadbeenthesymbol ofcoveringandmodestyin theGulfregion.Butwith thechangingtrendsofthe fashionindustry,abayas werebecomingoutdated andplain.Thisiswhere jilbabscamein!

Jilbabsofferacolorfuland fashionableapproachto hijabwhilestillremaining modestandconvenient. Theyareperfectforany occasion,whetheryouare goingoutwithfriendsorto aformalevent.Witha

Husn-e-zanisanup-and-comingbrandofferingaunique selectionoffootwear,accessoriesandmodestactiveand swimwear.FoundedbyJaveriaandherfamily,Husn-e-zan isquicklyexpandingtobecomeamajorplayerinthe fashionindustry.Javeriaisthedrivingforcebehindthe business,managingconnections,ordermanagement,stock keepingandmore.Withthehelpofherhusbandand brothers,thecompanyisabletofocusoncostmanagement, companymeetings,orderfulfillmentandtransportationof theproducts.

Asthecompanygrows,sodoesthevarietyofHusn-e-zan’s products.Theteamisdedicatedtoprovidingthehighest qualityproductsfortheircustomers,alongwitha personalizedshoppingexperience.Eachproductismade withcareandattentiontodetail,ensuringthateachitemis comfortableandstylish.Withanever-growingselectionof items,Husn-e-zanissuretobeamust-haveinany fashionista’swardrobe.

AGlobalWholesaleSuccess

Husn-e-zan,awholesaleproviderofhigh-qualityJilbabs andaccessories,isnowfulfillingordersonaninternational

level.TheirkeyproductsincludeJilbabsinarangeof styles,fromcasualweartoformalandbridal,allathighly competitiveprices.

Withhardworkanddedication,Husn-e-zanisdedicatedto providingcustomerswiththebestqualityproductand service,ensuringsatisfactionforeachandeveryorder

Fromcustomizingorderstofulfillingthemwithgreatcare, youcantrustHusn-e-zantoprovideyouwithJilbabsthat aresuretomeetallofyourneeds.

TheyrecentlylaunchedtheirsportscollectionJilbabswhich areahitamongtheladies.

StepintotheFuturewith3DAugmentedReality

Theirworkissimple,yettheyhaveonlyhandcrafted embellishmentsontheirjilbabs;thestitchingisdoneon zero-emissionmachines,astheyaimtokeepalltheir productsaseco-friendlyaspossible.Also,toreducewaste andtokeepeverypieceoftheirproductspersonalized,they workseparatelyoneachcuttingandsewingratherthanbulk cuttingandstitching.

Asfarasanewvirtualeraofweb3hasarrived,theyare workingonlaunchingtheirdesignsin3Daugmentedreality soonsotheircustomerscanactuallyseetherangeupclose andindetailbeforetheybuy

Socialmediaplaysanintegralpartinthemarketingoftheir productsastheyhaveanonlinepresence,andtheytryto keepasup-to-datewithtechnologyaspossible.

PioneeringJilbabOutletsoftheGulfRegion

Asfarastheirexperienceisconcerned,Husn-e-zancame intobeingwhennootherJilbaboutletswerecateringtothe consumersoftheGulfregion;astimepassed,afewothers havetakenupthesamebusinessmodelduetoitshigh demandintheregion,theyunderstandthatwithfashion, there’salwayscompetitionoutthereandaslongastheir missionofencouragingwomentowearjilbabsisspreading itisalwaysawin-winforthem.

TheSecrettoCarefreeModestFashion

Forthepast18years,shehasbeenahijabiherselfand wouldpersonallylovetotakeonanynewfashionsinthe abayascenethatcameintolightin2021,butassoonas theywereabletoperfecttheir3piecejilbabs,ithasbeen

themostcomfortableandcarefreeexperienceofherlife,be itfeedingthebaby,runningerrandsoutandabout, excursions,businessmeetingsorawedding,Jilbabsarethe mostconvenientoptionawomancanchooseandsohas beentheexperienceofherclients.Shehasnotoptedto wearanabayaeversinceshestartedwearingajilbab.It’s easy,it’sairy,it’sflowy,it’sfeeding-friendly,it’splayful, it’sfun,yetit’sfullycoveredandtheyabsolutelylovethat aboutit.

FromNoBusinessBackgroundtoMakingIndependent Decisions

Asapersonwithnobusinessbackgroundorstudiesto supportherideas,shealwayshadtolooktowardsthemen ofthehousetoelaborateonthemanyaspectsofcost managementandfinancesofthebusiness.Anotherkeyarea whereshelackedwasthetechnicalitiesofrunninga businesswithinUAEandthelegalitiesoflicensing;with thesupportofherfamilyandthehelpofresearchingmany businessdevelopmentoptions,shecansaysheisabit learnedinthefieldnowandcantakeindependentdecisions whenitcomestoherbusiness.

CreatingModestyinMotion

Ideally,sheenvisionedHusn-e-zanFashiontobeapartof theinternationalmodestfashionscene,beingrecognizedas thefrontrunnerofcustomizedmodestwear,amodestsport andswimwearmanufacturer.Overtheyears,sheplannedto secureaphysicalpresenceofhernowonlinebusinessand travelthroughthegatewaysofothercountriestodraw inspirationandintegrateitwithinherfashionbrand.

TheStoryofOneEntrepreneur’sSuccess

“Alhamdulillah,ourbrandhasaglobaloutreach,andwe shipourproductstoourWorldwideclientele;havingafew bignamesintheEmaratibusinessandmediaindustryas Husn-e-zanclientsadds5starstothevalueofourbrand andwearealwaysgratefulfortheappreciationandsupport fromallofthem,”says Javeria!

HowWomen areChangingthe FaceofMedia

Therealmofmediahasgonethroughnotable

transformationsthroughouttheyearsasnovel technologiesandplatformssurfaceonadaily basis.Nevertheless,themostsubstantialshifthasbeen themountingprevalenceandswayoffemalesinthe sector Acrossjournalismandentertainment,womenare establishingtheirpresenceandmoldingthemediainto whatitistoday.Mediahasforeverbeenacommanding instrumentforshapingthepublic'sstanceandimpacting culturalbeliefs.Astimehasprogressed,ladieshave achievednoteworthyadvancementsinthemediaindustry, seizingleadershippositionsandutilizingtheirvoicesto effectuatechanges.

Theemergenceoffemale-ledproductioncompanies

Fordecades,themediaindustryhasbeendominatedby men,butinthepastfewyears,womenhavebeentaking thereinsandstartingtheirownproductioncompanies. Thesecompaniesarenotonlycreatingmore opportunitiesforwomenintheindustry,butthey'realso producingcontentthatismorediverseandinclusive. ExamplesofthesecompaniesincludeReese Witherspoon'sHelloSunshineandLenaWaithe'sHillman GradProductions.

Increasedvisibilityofwomeninfrontofthecamera

Whilewomenhavealwaysbeenapartofthe entertainmentindustry,theyhaveoftenbeenrelegatedto supportingrolesorseenassimplyeyecandy.However, inrecentyears,wehaveseenmoreandmorewomen takingonleadingrolesinfilmandtelevision.These womenarenotonlychallenginggendernormsand stereotypes,butthey'realsoinspiringanewgenerationof girlstopursuecareersintheentertainmentindustry

Womenarealsomakingtheirmarkbehindthecameraas directors,writers,andproducers.Fortoolong,themedia industryhasbeenaboys'club,butwomenarebreaking downthosebarriersandprovingthattheyhavejustas muchtalentandvisionastheirmalecounterparts.Ava DuVernay,forexample,hasbecomeoneofthemost sought-afterdirectorsinHollywoodthankstoher groundbreakingworkonfilmslikeSelmaandAWrinkle inTime.

Female-ledmediacompaniesareoftenmoreinclusive anddiversethantheirtraditionalcounterparts.Womenare morelikelytohireotherwomen,peopleofcolor,and membersoftheLGBTQ+community

Thismeansthatthestoriesandperspectivesfeaturedin thesemediaoutletsaremorerepresentativeofthe populationasawhole.

Perhapsthemostexcitingaspectofthesechangesisthe impactthey'rehavingonthestorieswetellandthewaywe tellthem.Withmorewomeninvolvedinthecreative process,weseemorestoriesthatareauthenticandnuanced, morecharactersthatarecomplexandfullyrealized,and moreperspectivesthatarediverseandinclusive.Thisisnot onlygoodforwomenintheindustry,butit'salsogoodfor audienceswhoarehungryforstoriesthatreflecttheirown experiencesandidentities.

Ofcourse,thereisstillalongwaytogowhenitcomesto genderequalityinthemediaindustry.Womenstillface discriminationandharassmentonaregularbasis,andthere isstillasignificantgenderpaygap.However,theprogress thathasbeenmadeinrecentyearsisencouraging,andit'sa testamenttothetalent,determination,andcreativityofthe womenwhoarechangingthefaceofmedia.

Inadditiontotakingonleadershiproles,womenarealso usingtheirinfluencetocreatechangewithinexistingmedia organizations.Womenarealsopushingformoreinclusive hiringpracticesandformediaoutletstotakeamorecritical lookatthestoriestheytellandtheperspectivesthey feature.

Finally,womenarechangingthefaceofmediabycreating contentthatchallengestraditionalgenderrolesand stereotypes.Whetherit'sthroughfilms,TVshows,oronline videos,womenareusingmediatocreatenewnarratives aboutwhatitmeanstobeawoman.They'reshowingthat womencanbestrong,independent,andcomplexandthat theydon'thavetofitintonarrowstereotypes.

Conclusion

Womenarechangingthefaceofmediainanumberof importantways.They'recreatingtheirownmedia companies,takingonleadershiprolesinexisting organizations,andusingtheirinfluencetocreatechange. Bydoingso,they'reensuringthatwomen'svoicesareheard andthatthemediaismoreinclusive,diverse,and representativeofthepopulationasawhole.

-AdibaTarade

Kavitha Srinivasan Founder and CEO K&S INTERNATIONAL FZCO

K&S International FZCO is committed to building a platform for global innovators and their products, providing them with commercial value, access to increased manufacturing capacity, and financial stability

Women Icons making Waves in

Arab World

From Tragedy to Triumph Srinivasan

Embracing Uncertainty to Achieving Success!

Sometimes,theendofsomethingmarksthebeginning ofsomethingnewandbetter

Facingchangecanbeboththrillingandintimidating,but withcourage,itcanleadtogreatopportunities.Itisnormal tofeelasenseoflosswhensomethingends,butitis importanttorememberthatitcanbeagatewayto somethingbetter Thesaying,“whenonedoorcloses, anotheroneopens,”provideshopeandinspirationthatnew beginningsexist.

Whenanewcareer,relationship,orlifestartisonthe horizon,itcanbebothexcitingandscary.Butwhenthe endingofsomethingcreatesthechanceforsomething better,thepotentialisinfinite.

Andthat’swhatKavithadid—sheembracedchangeand allowedherselftobeopentothepossibilitiesofthefuture.

KavithaSrinivasanisaninspiringexampleofresilienceand ambition.Atthetenderageof17,shefacedadevastating losswhenhermotherpassedawayafterabattlewith cancer.Despitetheoverwhelminggrief,Kavithasteppedup tothechallengeandtookontheroleofmothertoher siblings.Sheshowedimmensestrengthanddetermination, provingthatwithhardworkanddedication,eventhe darkestmomentscanbeovercome.Kavithastandsasa testamenttothepowerofthehumanspirit.

Markingtheendofsomedreams,hermother’sfarewell openedthedoortonewhopes.Despiteherfather’srefusal tofundherstudies,Kavithawasdeterminedtopursuea careerinneurosurgery.Knowingtherealityofhersituation, sheenrolledinatechnicalschooltogaintheskillsneeded

toenterthemedicalfield.Aftermanyyearsofhardwork andmotherhood,anopportunitytofulfillhervisionof becomingabusinesswomanemergedwhenherbrother calledfromIndiawithabusinessventurerequiring financing.At26,shetookachanceonherfirstbusiness,a franchiseofawell-knowncomputereducationbrand,and Kavithahasnotlookedbacksince.

Kavitha’sstoryisoneoftheinspiringachievements. Havingaspiredtobeasuccessfulbusinessleader,shehas attainedtoprolessuchasCEO,GlobalHead,COO,Vice President,andAssistantDirectorwhilegainingvaluable knowledgeandexperience.NowtheFounder&CEOof K&SInternationalFZCO,shehelpsentrepreneursandstartupstogoglobal.

Kavitha’ssuccessisaresultofherunwaveringconfidence inherselfandthepoweroftheSupreme.Thisconviction hasgivenherthestrengthtostayoptimisticanddedicated onherpath,resultingintherealizationofherdreams.

As we close one chapter and look ahead to the exciting opportunities that await us in the next, let us take a moment to reflect on her journey!

FromHumbleBeginningstoUnstoppableAmbition

Kavithacomesfromahumblebackground-bornintoa typicalIndianmiddle-classfamilywithatraditional upbringing.But,fromayoungage,shehasbeenambitious anddeterminedtogoaboveandbeyondtheexpectationsof herpeers.Shehasanunwaveringpassionforachieving success,measuredbyherownstandards,notbythenormal societalyardstick.Inherownwords,shecomparesherself toJonathanLivingstonSeagull,aspring,orsomeonewho isunfinished-forshebelievesthatsheisnevertrulydone untilshehasfullyaccomplishedhergoals.

Despitemanyobstaclesinthe12yearsaftersheventured backtoIndiawiththedreamofbecomingabusinessperson, sheachievedherambitions.Shewroteherfirstbook, ‘Unfinished-AWoman’sTrystwithDestiny,’whichsold morethan600copies,andisnoweditingitwithanew perspective.ShethencreatedAptechComputerEducation andtwoKPOorganizationswhilealsodevelopingher effortsintosoftwareengineeringandcomputereducationin institutions.After31yearsofprofessionalexperience,she andherpartnerslaunchedK&SInternationalFZCO,which aimstohelpentrepreneurs,promoteaworldwidepresence forgoods,aideconomies,andadvancesocial entrepreneurshipwhiledisregardingboundariestounite peoplefrommultiplenations.

Throughouthercareer,oneofherproudestaccomplishments hasbeenherdedicationtodeliveringanexceptional customerexperience-somethingshesharpenedintheUS. Shewasfirminherbeliefthathappycustomerswouldbe thebestpromoters,andthishasbeenagreatadvantagefor herinanerabeforeUserExperiencewaswidelydiscussed. Whenevershementorssomebody,heradviceisalwaysthe same:“Putthecustomersfirst,andtheywilltakecareofthe business.”Fuelledbyhertrustinherownabilitiesanda higherpower,herjourneyhasbeenfilledwithenriching, evolving,andcaptivatingexperiences.Thishasprovenher mantraofoptimismandresiliencetobetrue.

AtK&SInternationalFZCO,dreamsarerealized,andgoals areaccomplished-thankstoDubai,UAE'sprogressive leadership,assistance,andmoderninfrastructure.Recently, K&SInternationalwasgrantedthesoledistributorshipfor thepioneeringIoT-basedG4zmachine.Theirmissionisto extendthereachofthisstreetfoodworldwide,similarto othersuccessfulorganizations,andtheyaresurethatitwill beprosperouswhereveritisintroduced.

AchievingGreatnessWithPassionandRefusalto RecognizeNegativity

Sheisanexemplaryleaderandapassionateworker, passionatelybelievingthatworkisworship.Herneverendingoptimismandrefusaltorecognizenegativityhave beenhergreateststrengthssinceshebeganhercareer.She takesamethodicalapproachtoeverytask,firstassessing thejobandthencreatingadetailedplanforexecution.For her,nothingisimpossiblewithheart,mind,andsoul.

“Leadership is a great responsibility and requires aggressiveness, passion, and love for the team. It also demands insight to provide direction, implement plans, and

motivate others. Leaders are made, not born, and this requires a lifetime of self-study, education, training, and experience. To be successful, a leader must possess energy, enthusiasm, confidence, and a willingness to take calculated risks,” shequotes.

UnveilaNewAgeofInnovationintheUAEMarket

K&SInternationalFZCOisaGeneralTradingcompany thatbringsarangeofunique,cutting-edge,andgamechangingproductsfromaroundtheworld.Withthelaunch ofG4z,anIoT-basedmachinedesignedtorevolutionizethe SouthAsianstreetfoodindustry,K&SInternationalFZCO hasseenanincredibleresponse.Additionally,theirhome decorandkitchenrangeareenvisionedtobesuccessfulin theUAEandbeyond.JoinK&SInternationalFZCOonits journeytorevolutionizetheworld.

Thosewithapessimistoutlookmaythinksuccessis impossible,butthego-gettersunderstand“impossible”as “I'mpossible.”Andtherearethosewithideasreadytotake actionwhenanopportunityarises,aswellasobservers waitingtobackthewinninghorse.Byreadinginterviews withentrepreneurs,peoplecanlearnwhatittakesto becomeanentrepreneurandhowchallengingitcanbeto breakawayfromroutine.Sheisgreatlyblessedwith supportivecompanionswhogiveheresteem,faith, encouragement,andmotivationtocreateapositiveand nurturingatmosphere.

“No matter who you are and where you come from, it is the skills that matter. It's all about talent, intellect, knowledge, and skill, and gender bias should never be accepted,” she exclaimed.

Asaleader,itisimportanttodrawfromyourexperiences andstrivetobecomethebestversionofyourselfeachday Eachexperiencehasmadeherabetterpersonandabetter businesswomanandhastaughthertohavefaithinherself, andgivenherthecapacitytoreadherownbook.Asa leaderoranemployee,Kavithabelievesthisisoneofthe mostpowerfulmessagesshecanimpartatthistime:no matterhowmanytimesyoufallifyouhavefaithin yourself,youcanriselikeaphoenix.

FormStrategicBrandCollaborationsandPartnerships toReachNewHeights

Whenitcomestopartnershipsandbrandcollaborations, everybusinessshouldstrivetojoinforcesandwork together;asthesayinggoes,“Unityisstrength.”When businessescometogetherandrecognizethepowerofeach

other’sproductsandbrands,successismuchmore attainable,andhence,theylooktowardscollaborations& partnershipsinthecomingyears.

ARemarkableStoryofPerseverance,Passionand Achievement

Whenshestartedhercareer,herfirstgoalwastobethebest employee,andsheknewsuccesswouldfollow.Shewas alwaysremindedofawisestatementfromhermother:The wordsofMartinLutherKingJr.resonatedevenonher deathbed,“Ifamaniscalledtobeastreetsweeper,he shouldsweepstreetsevenasMichelangelopainted,or BeethovencomposedmusicorShakespearewrotepoetry Heshouldsweepstreetssowellthatallthehostsofheaven andearthwillpausetosay,“Herelivedagreatstreet sweeperwhodidhisjobwell.”Shegenuinelybelievesand followsthisadvice.

WhenherdaughterrelocatedtoNewYorkafter22yearsof herbeingthere,shewassoexcitedtocallherandsharethe incrediblenews:‘Mom,youarealegend!Theentire laboratoryremembersyouafter22years,andyourexbossessaidyouwereoneofthebestemployeestheyhad everhad-andnonehavecomelikeyousince.That’ssome amazingaccomplishment!’Thissurrealexperiencewasa reminderofhowherfirstjobshapedherintothebest versionofherself.

Reflectingonthepastyear,sheremembersthejourneyof beginningabusinessandtransferringtotheUAE.Itwas difficult,butonedayherstorymaybeworthabook.She nowencouragesotherstodiscovertheirownidentity, discovertheirmeaninginlife,andmaketheirownstory ratherthanimitatingsomeoneelse.Actingasaleader involvestakingresponsibilityforyourselfandbeing conscientiousanddependable-perfectionisimpossible,but eachdaybringsanewchancetobeabetterversionof yourself.

NoDreamIsTooBigtoAchieve

Sheisanambitiousbusinesswomanandenvisionsherself onthecoverofForbesmagazine,notasawealthywoman, butasanenterprisingandinspiringbusinessleader.She knowstheroadaheadwon’tbeeasy,butshe’sdetermined toprovetoyoungpeoplethatnoobstacleistoogreatto preventthemfromachievingtheirdreams.

Asleadersonboard,theylookforwardtosoaringlike eaglesontheflighttosuccess.

Sheencouragesotherstobemorereceptivetoprojects thatareout-of-the-box,unconventional,anddisruptive,as therearemanycasesofpeoplewhohaveproved successfuldespitefacingnaysayers.Thesky’sthelimit forthosewhoremainUnfinished&Unlimitedin thoughts!

EncouragingWordsfromanEntrepreneur

Sheencouragespeopletokeepanopenmindwhen listeningtoentrepreneursandtoavoidbeingjudge mental,condescending,ordiscouraging.Everyone’s journeyisuniqueandnottobediscussedorspeculated uponbythosewhohaven'twalkedit.It’seasytodismiss anybusinessideaassomethingthatwon’twork,butit’s importanttorememberthattheUniversewillmakeyou eatyourwordsifthepersonhasstayedpositiveandfullof faithdespitethechallengesthey’vefaced.Ifyoudon't haveanythingpositivetosay,thebestcourseofactionis toremainsilent-wordscanhaveapowerfuleffect,for betterorforworse.Theycaneitherbelikeabouquet,a wreath,oragarland-mending,scarring,orscalding, dependingonthesituation.

Constantlysharingthemessagesshehasreceivedfrom theUniverse,sheispreparingforthereleaseofher upcomingbook“MidnightMusings”-acollectionofodes andquoteswrittenduringherspiritualexploration.She encouragesaspiringentrepreneurstostaydeterminedand finishtheirjourneyinlife.

Expressinghergratitudetoallthosewhohaveimpacted herjourney,fromcoworkersandmentorstofamily, friends,andevencritics,sheacknowledgesthatitisthese peoplewhohavehelpedtomakeherwhosheistoday-a seagullinflight.Lastly,shewishestothankherSpiritual Guide,theAlmighty,andherpartnersatK&S InternationalFZCOfortheirtrust,faith,andstrengthin her-thusallowinghertobeginanewpathuntiltheymeet againontheworldstage.Aurevoir!

Taking the Lead

TheRoleof WOMEN intheSocial CULTURAL Changesand

Women”isastrongterm.It’scharming becauseitreflectslove,care,nourishment, obligations,responsibilities,strength, eternity,maternity,andsoon.Awomanis themirrorofsocietyineverysociety When marginalized,itisoppressed;ifitisbroughtup,the communityisbroughtup;ifitisstrengthened,itis empowered.

Awomanislikeasocietyatom,withoutwhich nothingwouldexist.Shemaintainscultureand customsandbringsthemout.She’stheonewhocares aboutherhusbandandhisfamily.Inotherwords,she createseverythinginsociety.

Awoman(mother)isherchild,thefirstteacher;sheis thefirstdoctortotreatherchildrenlovingly.Sheis thefirstteachertoteachherchildrenandthefirst partnertoplaygameswithherchildren.Awoman cannotbethankedenoughforherindefiniteposition andconstantresponsibilitytowardsherchildren, family,community,andsociety.

Have you ever considered the role of women in social and cultural changes? If not, this article is a great fit!

Thecontributionofwomentoasociety’ssmooth transitionfrompreliteratetoliterate,fromarelatively autonomouscommunitytoamemberofanation entangledinaworldeconomy,hasreceivedtoolittle attentionfromsocialscientistsandpolicymakers.

Inrecenttimes,theroleofwomenhasdrastically changed. But how did that happen?

Theroleofwomeninpubliclifeandsocietyhasbeen ever-changinginthelastfewdecades,fromthepartof abreadmaker.Ithastransformedintoabreadwinner inmostcases.Beitbusinessaswellascultural environmentshaveexertedatremendousinfluenceon alltheseroles.

Let’s have a look and know how it happened:

HistoryofWomenLeadingChange

Educationwasnotfree,andnotallfamiliescouldaffordto sendtheirfive-andsix-year-oldchildrentoprimaryschool, buttheycouldaffordnurseryschool.Freeeducation becameapolicyofthegovernmentin1974.Mostsix-yearoldswereenrolledineithernurseryorprimaryschool,even thoughfamilieswerestillrequiredtocontributetothecost ofbuildingschoolsandpurchasingbooksandsuppliesfor theirchildren.

Asfreeeducationbecameavailable,anditbecameclearto familiesthatsmall-scalecashcroppingandsubsistence agriculturewerenolongerviableandthatliteracyanda highschooldiplomaorevenauniversitydegreewere necessaryformodernsuccess,mostparentsdecidedthatall childrenshouldattendschool.

Socio-culturalChanges

Womenandgirlsmustbeessentialinthehousehold, especiallyinruralcommunities.Whenrequiredtoperform householdchores,theyaretypicallyexemptfrom participatinginpubliclifeandotherevents.Theyare discouragediftheywanttoattendschoolandimprovetheir livingconditionsbecausetheyaresometimesphysically andmentallyill.Prejudiceagainstmenandwomenisalso muchmorelikelytoaffectgirlsandwomen.

Somesocio-socialvariablesdisallowladiesandyoung ladiesfromparticipatinginthesocialmovement,including restrictedadmittancetowell-beingandclinicalbenefits, absenceofschoolingandmindfulness,miscreant anticipation,andislimitedtothehome.

Inbothruralandurbansocieties,womensharethesame valuesandpointsofview Womenandgirls,forinstance, aretypicallydiscouragedfromparticipatinginvariousjobs inhouseholdswheremenownbusinessesthateffectively meettheneedsanddemandsoftheirfamilies.

Thesocialstandardssetbymenandwomenwhoareolder insocietyarestillrespected,despitetheever-increasing bodyoflegislationintroducedtosupportandprotect women’srights.

InfrastructuralFactors

Whenwomenparticipateinvariousactivities,primarilyinthe community,infrastructuralfactorsarecrucial.Infrastructures aretheframeworkandarrangementusedtolaythe groundworkforthework.Broadcasting,radio,transportation, highways,publicutilities,communications,watersources, electricitysupplies,engineering,technology,tools,and equipmentareallincludedinthescopeofinfrastructures.

Accordingtothestudy’sfindings,mostwomenwhoworkas socialworkersareactivelylookingforwaystoimproveor alleviateproblems.Forinstance,numerousindividualslivein povertyinurbanandruralcommunities.

Supposesocialworkersaregoingtodosocialworkto alleviatepovertyandbackwardnessandimprovethe conditionsoflifeforindividuals.Therefore,theyshould investigatethefactorsthatleadtopoverty,howitaffects people,andthemeasuresthatcanbetakentoalleviatethese conditions.

To sum up,

Thesignificanceofwomen’scontributionstothefuture Assumingtheirjobisconfined,westandtoloseafew commitmentstheycan,inanycase,make.Weoweitto womentoproducetomorrow’smaleorfemalechildren. Men'sperceptionsofwhattheyneedfromsocietywillbe limitedbywhattheycandoforhumanityonalargescalethat womencannot.Thosetimesarenotfaroff.Today,wemust understandtheirpowerandcapacitytocontributetoamaledominatedsociety.

-AdibaTarade

Instute Head and Co-founder

True business leadership is rooted in steadiness and a never-stop atude while never forgeng the most important building block of any business: the team. ,, ,,

Mrs.Meenu

Exploring the Transformave Power of Self-Belief

How One Woman Achieved Remarkable Feats in the Fashion Industry from New Delhi to Qatar!

Asourworldbecomesincreasinglyinterconnected,the importanceofknowledgehasbecomeparamount.In today’ssociety,havingaccesstotherightinformation iscriticaltoachievingsuccess.However,knowledgealone isnotenough-itmustbecombinedwithcreativitytomake themostofit.Thosewhotakethetimetolearn,explore, anduseknowledgeinacreativeandinnovativewaywill becomemoreproductiveandeffective.

Meenuisafirmbelieverinthisconcept.Bylearning, exploring,andtransferringknowledgeinacreativeand innovativeway,shebelievesthatindividualscanreach greaterheightsofsuccessandproductivity.

HailingfromNewDelhi,Mrs.Meenufollowedherheart andembracedherentrepreneurialspirit,atraitrunning throughherveins.Withaself-beliefmantra,shehas accomplishedremarkablefeatsinhercareer,becomingthe co-founderandheadofIstitutodiModaBurgoinQatar. Hersuccesshasseentheacademy’sbrandoriginatefrom Milan,thefashioncapitaloftheworld.Proudly,sheisnow co-directoroftheprestigiousIstitutodiModaBurgo InternationalFashionAcademy,adreamofmanyfashion enthusiasts.

Fromthetimeshewasateenager,Meenu’sjourneyinthe fashionindustrywasunderway.Shehadadeeplovefor fashionandfoundthewaythatclothescouldmake someonefeelbeautifulandconfidenttobefascinating.To furtherpursuethispassion,Meenuearnedadegreein fashiondesignfromadistinguisheduniversityinIndia.

Toexpandherknowledge,Meenuworkedwithrenowned fashiondesignersinIndia.Thisexperiencegavehera

comprehensiveunderstandingofthefashionindustry, wherecreativityandinnovationplayavitalroleinapparel design.Withadesiretoshareherexpertise,Meenuwanted tomentorandinspireaspiringfashiondesignerstobecome thenexttrendsetters.

Underherguidance,IstitutodiModaBurgohasbecome oneofthemostprestigiousfashionschoolsintheregion. Theschoolhasproducedtalentedandinnovativedesigners whohavemadetheirmarkinthefashionindustry.Meenu’s visionhasalwaysbeentoempoweryoungdesignersto reachtheirfullpotentialandcreatetheirownuniquestyle.

Let us delve deeper into the wisdom and insights of Mrs. Meenu Prasad!

ASuccessfulFashionDevoteeandEternalOptimist

Mrs.Meenuisaneternaloptimistandfashiondevotee. BlessedwithabeautifuldaughterandmarriedtoaQatarbasedbusinessman,herloveofdressingwellhasbloomed sincechildhood.Inherteenageyears,herpassionfor fashionintensified,andshedecidedtoturnherdreamsinto reality.Sheachievedhergoalsbygraduatingwitha BachelorofDesigninFashionfromIndia’smostesteemed fashioncollege,recognizedbytheMinistryofTextiles.She thenfurtheredherstudies,completingamaster’sdegreein thesamefield.

Shehasworkedwithmanyoftheworld’smostprestigious brands,includingTommyHilfiger,Zara,Debenhams,and TedBaker.Sheevenhadtheincredibleopportunitytowork withGaleriesLafayette,oneofthemostreveredbuying housesbasedinParis.Shehasalsohadtheprivilegeof workingwiththeMinistryProjectbackinherhome country.Inthisrole,shewasatrainerandmoduleincharge offashionentrepreneurs’trainingprograms,offeringher expertisetosmallandmediumentrepreneurs.

Herexperienceinthefashionindustryhasbeenaboonto manyaspiringentrepreneurswhohavebenefitedfromher guidanceandknowledge.

Inspiredbyhertrainingprograms,sheyearnedtotakeher knowledgeevenfurtheranddelveintotheworldofhigher education.Eventually,shebecameoneofthefounding membersofIstitutodiModaBurgo,thefirstItalian fashioninstituteinQatar,andcraftedseveralfashion curricula.

Totopitoff,shealsoreceivedguidancefromNottingham TrentUniversityintheUKandservedasafaculty memberforaFashionDepartmentbackinherhome country.

AnInternationalHubofCreativeTrainingand Inspiration

IstitutodimodaBurgoisoneofthemostrenownedfashion schoolsintheworld,withitsmainheadofficelocatedin Milan,Italy,aswellasseveralbranchesacrosstheglobe. Oneofthemostrecentandexcitingbranchestoopenis locatedinQatar,whichoffersthechanceforpeoplein Qatartoaccessthesameknowledgeandexpertiseasthose inMilan.IstitutodiModaBurgoiscommittedtoproviding thelatesttechnicalandnon-technicalknowledgeaboutthe ever-changingfashionworld,withtheaimofinspiringand empoweringaspiringfashiondesignersandentrepreneursto createboldandinnovativefashiondesigns.

TheCenterisabeaconofinternationalvocationaltraining, aplacewherelearnersofallagescancometohonetheir craftinthefashionfieldwiththehelpofprofessional trainersfromaroundtheworld.Theiraimistospreadthe wealthofknowledgeandcreativitytothefashion-loving communityandoffertheresourcesneededtothriveinthis cutthroatindustry

TransformingEducationalSystemwithBurgo

Asanoptimist,shenotonlyworksasamanagerbutalso strivestocontinuouslyimprovethesystemforthe bettermentofstaffandstudents.Allcurriculumsare followedinlinewiththestandardsoftheheadofficein Italyandareupdatedtomeettherequirementsofthe country

Experttrainersmanageeachsubjectintheirinternational fashionprograms,withherasthecurriculumhead overseeingthemodules.

Those who learn, explore and transfer knowledge in an innovave way become more effecve.

Theirbest-selling,internationallyaccreditedprograms includeFashionDesign,FashionStylist,andDressMaking —eachwithitsowneligibilitycriteriaanddurationranging fromonetotwoyears.

Burgo’smethodofteachingisuniqueasitinvolves teachingindividualsorsmallgroupsandusingthebest curriculumbooks,Modellismo&Figurino,authoredbyMr. FernandoBurgo.TheInstituteforFashionandDesign offersadulttrainingcoursesandsummerfashionclubsfor teenagersandhascollaboratedwithseveralschoolsinQatar toprovideafter-schoolactivities.Recently,theyarrangeda fashionshowforHisense,anofficialpartnerofQatarFIFA WorldCup2022,duringabrandconference.

ExperiencetheLatestDigitalAdvancesintheFashion World

IstitutodiModaBurgounderstandstheimportanceof stayingup-to-datewiththelatestdigitaladvancesinthe fashionworld.Theirheadofficeandcentersarefully equippedwiththelatesttechnologytohelptheirstudents stayaheadofthecurve.

IstitutodiModaBurgo’sMacdesktopsboastthemostupto-datePhotoshopCreativeCloudandLectrasoftwarefor digitalfashiondraftsandillustrations.Theyemploydigital wallsforanalyzingpresentationsandfashionshowsand havedigitalclassroomsandconferencestoenableremote learning.InlightoftheCOVID-19pandemic,physical fashionshowsarenotfeasible.Therefore,IstitutodiModa BurgoisimpartingCLO3Deducationtohelpstudentsstay connectedtotheirstudies.Theystrivetooffertheirstudents thelatesttechnologyanddigitaladvancementstoensure theyarealwaysonestepaheadofthecompetition.

EmpoweringtheFuture

Hercareerjourneyinthefieldofeducationwasfilledwith learning,motivatingexperiences,andchallenges.Despite facingdifficultiesalongtheway,shenevergaveupand keptpushingforward.

Shebelievesthatthosewholearn,explore,andtransfer knowledgeinaninnovativewaybecomemoreeffective. Tostayaheadofthecurve,shecontinuestoreadbooksand attendseminarsandworkshopsinordertoupgradeher knowledge,especiallywithintheever-evolvingfashion industry

Herexperienceintheclassroomhastaughtherthe importanceofwork-lifebalance.Therefore,shetakestime awayfromteachingtoreconnectwithherlovedones, whichhelpsherstayfocusedandmotivated.Withher experienceandknowledge,sheisnowreadytotakeher passionforfashiontothenextlevelandempowerthenext generationofcreativeminds.

EmpoweringIndividualstoCreateaBetterFuturefor All

Forthepast15years,Meenuhasdevotedherlifetothe causeofeducationandfirmlybelievesthatitisthe cornerstoneofcreatingabetterworld.Educationiscentral tothesuccessandfulfillmentofourlives,providinguswith thenecessaryknowledgeandskillstosucceed.

Meenupassionatelysupportseducationinvariousways. Sheregularlyorganizesfreeworkshopsandseminarsat opendaystoincreaseawarenessandhaspartneredwith specialneedscentersinQatar,likeBestBuddies,Shafallah, andQatarCrescent,tonotjustraiseawarenessbutalsoto makeatangibledifferenceinthelivesofthosewhoneed support.

Meenubelievesthateducationcanopenupaworldof possibilities.Byinvestingineducationandprovidingthe necessaryresources,sheseekstoempowerindividualsand createabetterfutureforeveryone.

EmpoweringtheNextGenerationwithSkill-Based LearningintheWorld’sSafestCountry

Asaleaderintechnicaleducationinfashion,IMBQataris apioneerinprovidingaskill-basedapproachtolearning. WithQatarbeingtheworld’smostdisciplined,safest,and culturally-richcountry,IMBQatarisproudtoopenits doorstostudentsfromallaroundtheglobe.

IMBQatar’smissionistorevolutionizethefashionindustry byprovidingworld-classtrainingandcultivatingtalented individualsfromdiversebackgrounds.Theyalsoinvite industryleadersandbrandstocollaborateandsupport creativesinthefield.Theirultimategoalistocreatea digitalcloudplatformthatwillofferfashionenthusiasts aroundtheworldaccesstoworkshops,consultations, events,andtopcelebritydesigners.Thisplatformwill transformthewayweexperiencefashion,providingan arrayofresourcesandeventsthatcanbeeasilyaccessedat yourfingertips.

• She has received many presgious awards, like several merit cerficaons in creave arts, in her enre schooling.

• Best design award in university fest.

• Worked on a government project iniated by MSME in India and trained many small and medium entrepreneurs.

• Cerfied in fashion and design assessment wring skills through training curated by Nongham Trent University UK.

• Curated many workshops on Heya Arabian exhibion edions in Qatar.

• Completed many digital workshops for Al Huda modest fashion center in Dubai.

• Being a Jury Member in the past 3 edions of the Etno Moda Russian fashion fesval 2019-2021.

• Jury Member in Mrs.IWA Associaon in Qatar.

• Mentor at Scale7 government incubaon center in M7 Shereheb for fashion entrepreneurs in Qatar.

• Mrs. India Global, and Global Ambassador for Mrs. India Earth 2021.

• Conducted Various fashion acvies in Qatari internaonal schools.

• Supported Qatar sustainability week, the last two edions, and curated workshops in fashion sustainability concepts.

• Invited to do a seminar on local to internaonal journeys as her school’s alumni in New Delhi, India.

• Always supported the iniave done by the Doha Women Forum.

• Completed workshops on Indo-Western for IWA associaons under the age of the Indian Embassy in Qatar

• Completed a workshop in e and dye related to Qatar in collaboraon with the Sheikh Faisal Museum under the Embassy of America in Qatar.

An Achievers Journey of Prestigious Accomplishments Awards & Achievement

• Qatar has been a supporng partner in many major events in Qatar, like Heya Arabian exhibion edions, Qatar Internaonal Art Fesval edions in Katara Cultural Village, and school teen winter camps.

• The Al Huda Center for Modest Fashion in Dubai has named the Instute as a supporng modest fashion knowledge partner

• It is also awarded and appreciated by best buddies under the Shafallah government’s Center for Special Needs for curang workshops on the basics of fashion draping and sewing.

• The instute has been recognized for its regular parcipaon in fashion shows hosted by the head office in Milan, Italy

• IMB Qatar has also done many fashion and culture displays in Qatar, celebrang various years of culture in Qatar with different countries every year.

• Recently, IMBQ has also done a project on an Arabic fashion show for the Hisense company’s conference, which was the official sponsor of Qatar’s FIFA World Cup 2022 on the day of the finals.

• The Instute has also been appreciated by Sustainability Week Qatar for supporng sustainability in fashion and creang awareness of recycling, reuse, and reducon.

• Since the field of fashion is more technical and skill-based, the instute has always been appreciated by the Doha Women’s Forum.

Raisa Mariam Rajan

A Guinness World Record Holder Who Wields

Her Arsc

Prowess to Fuel Change and Foster Sustainability

Pioneering Sustainable Facilities Management, Driven by Her Father’s Mentorship!

Attainingsuccessdoesn’tsimplyinvolvegaining

wealthandauthority-itentailsproducinga beneficialandsubstantialeffectonbothsocietyand theenvironment.Businessownerscanbeinfluential proponentsofadvancementbydesigningsustainable options,advocatingforconservation,andimprovingthe worldbymakingitmoreeco-friendly.

Raisastandsasabeaconofprogressandsuccess,exhibiting thepotencyofcreativeproblem-solving,modern technology,andsuccessfulbusinessstrategies.AsaCEOat CaliforniaGroupofCompaniesandthefounderofRaisa ArtWorld,aswellasanartcuratorfortheCurating ContemporaryArtandDesign:ArchivesandCollections IntensivefromtheRoyalCollegeofArtLondon,sheis makingapositiveimpactonhercommunity Throughher dedicationtosustainabilityandart,sheisdrivingthe developmentofpioneeringandresource-efficientsolutions thatwillbenefitusall.

Fromthetimeshewasachild,shewasconsumedbythe worldofartandcreativity.Theartisticexpressionseemed toignitesomethingwithinherthatcouldnotbequelled,so itwasnosurprisethatwhenitcametimetochooseher professionalpath,shedecidedtopursueacareerthatwould allowhertocombineherpassionfortheartswithherhardearnedskillsinfacilitiesmanagementandinteriordesign.

Sincebecomingablendofherintuitiveandprofessional choices,shehasemergedasatrueartist,architect,and entrepreneurallinone.Withaspiritofcreativeexploration, shehasbeenabletotaketheordinaryandtransformitinto somethingextraordinary.Moreover,shehasbeendrivenby herconvictionthattruesuccessliesinthelastingimpact

onecanhaveonsociety,and,asanentrepreneur,shehas beendevotedtochampioningsustainabilityandprotecting theenvironmentforfuturegenerations.

Herartisanexpressionofherpowerfulopinionson society,life,andthehappeningsaroundher.It’sanintimate excavationofherbeing,aprofoundexercisethathas moldedherintothewomansheistoday.Raisa’sremarkable initiativeshaveearnedheranameintheartworld,andshe hasbeeninvitedtobeapartofvarioushigh-profilepanels tosparkconversationsaroundsustainableartandtobe bestowedwithaccoladesfrombothnationaland internationalplatforms.

Let’s dive deep into her creative journey and explore how her art is transforming the world around her in a sustainable way!

FromPassiontoProfessionalism

Raisa’sjourneyasanartist,architect,andentrepreneurhas beenablendofherintuitiveandprofessionalchoices.Her upbringingnurturedherartisticflair,settingherupfor successinfacilitiesmanagementandinteriors.Shewas luckyenoughtostudyatoneofIndia’sleadingarchitecture schools,givingheraccesstoleadingfirms.Thisinvaluable experienceenabledhertobuildherownbusinessstrategy byjoiningherfamily’sventureintheUAE,whereshe coulddisplayhervision,expertise,andcreativemindset. Herdedicationtoinnovationandtransformationhas resultedintangibleoutcomes.Hersuccess,however,isnot definedbyrewardsbutbytheeffectherenterprisehason society,aimingforsustainabilityandconservationofthe environment.

Success is the impact we can have on society, and my role as an entrepreneur has been for the cause of sustainability and the conservaon of the environment. ,, ,,

ADynamicDuo

CaliforniaGrouphasasuccessfulhistoryofbeinginthe facilitiesmanagementindustryforover40years.Mr.P.K. Rajan,thefounderofCaliforniaGroupUAE,servesasa mentorandthegreatestsourceofinspirationforRaisa. Theircompanyiscommittedtoprovidingthebestservice inthesectorwithutmostdedicationandsustainability. Raisaisanadvocateforsustainability,andthroughRaisa ArtWorld,shehasbeenpromotingitthroughher sustainableartworks,whichhavebeenshowcased internationally Throughextensiveresearch,shehasbeen abletocreatesustainableartmaterialsforcreatingtextures inpaintings.Shehasalsobeenapanelistonmany platformstocreateawarenessoftheimportanceof sustainabilityinsociety.CaliforniaGroupUAEis expandingacrosstheEmiratesandreachingoutglobally, offeringthebestserviceinthemostsustainableway possible.Raisaisdriventotakehermissiontocreate sustainablesolutionstomaketheworldabetterplaceto globalplatforms,whichshehasbeenconsistentlydoing overtheyears.

AchievingaSustainableFuture

Raisaisdrivenbyapassionforprogressionand exploration.Constantlypushingthelimitsofherexpertise inbusinessandart,shevaluesmindfuldecision-makingand takesstepstoevolveherpracticesforgreaterfulfillment andsatisfaction.

Inherworkinfacilitiesmanagement,Raisahasendeavored toreducetheuseofchemicalsandmaketheprocessmore sustainable.Shehasembracedthechallengetoexperiment, trackresults,andachievethebestoutcome.Refusingto settleforcomplacency,Raisaseeksoutfreshventuresand advocatesforsustainabilitythroughherworkandart.

DeliveringExcellenceandCreativeFlairinAnySpace

CaliforniaGroupisanestablishedleaderinbothfacilities managementandinteriors.Theirfacilitiesmanagement divisionoffersawiderangeofservices,fromdeepcleaning andsanitizationtohigh-risebuildingcleaning.Throughout theyears,thecompanyhasearnedareputationfor excellence,especiallyindifficulttimes.

Theinteriordesigndivisionoftheteamprovidesanarrayof services,suchaswallcoverings,flooring,furniture,joinery works,windowcoverings,partitionsystems,ceilings,MEP, artconsultancy,artprints,andartcommissions.

Experienceddesignersbringcreativeflairthatelevatesany space-fromprivatehomestooffices,restaurants,orany other.

Theteamisalwaysup-to-datewiththelatesttrendsin interiordesignandaesthetics,givingtheirclientelestunning resultsandleavingtheminawe.Theyalwaysstandreadyto meetanyincreaseddemand.

NFTsBridgingtheDistanceinaPandemicWorld

Embracingtechnology,RaisaArtWorldismakingart availabletopeoplegloballyamidstthesechallengingtimes oflimitedface-to-facecommunication.Throughvirtual consultationsandonlineservices,itisnowpossibleto consultwithexpertsanddiscussindividualneeds.The recentinterestinNFTshasattractedmanyexpertstojoin RaisaArtWorld,eagertotakeittothenextlevel.This opensupthepossibilityofartreachingabroaderaudience andevenmultipleownersofthesameartwork.This inspiringprospecthasRaisaArtWorldexcitedtoexplore thenewtech-drivenpossibilities.

FromEarlyDaystoLastingSuccess

Sinceherbirth,theCaliforniaGrouphasbeenamajorpart ofherlife.Shewitnessedherfather’seffortsinestablishing theorganizationandfounditsprogressfascinating.When shejoined,shewaspresentedwithexcitingopportunities andsawthemaschancestoexcel.Thecompanyisblessed tohaveahardworkingteamthatworkstogetherina supportivemanner.Thisteamisalwaysseekingnew methodstoprogressandbeprosperous.Shetakesdelightin beingpartofthisdiligentgroupandbelievestheyhavethe sameenthusiasm.Throughart,shehadgratifying experiencesandwasabletodiscovernewareasandjoin eventsthathadasignificanteffectonpeople’sperspectives onartandlifestyle.

Harnessed

thePowerof

LeadershiptoReachNew Heights

Beginninghercareerinanesteemedarchitecturefirmin India,shehadtheopportunitytodirectsomeofthemost esteemedprojects.Despitethechallenges,thisexperience gavehervaluableinsightintohowaleadercanaccomplish desiredresultswhiletakingcareoftheirteam.Her knowledgeenabledhertothenleadherfather’s organization.

Astheleader,sheiscommittedtohoningherownskills andinspiringherteamtodothesame.Sheisalways availabletothem,payingattentiontothesmallestdetailsof theirprojects.Sheworkstoensureaneffortlessworkflow, achievingthebestpossibleoutcomes.

SpreadingTheirWingstoaBrighterFuture

WithastrongpresenceintheUAE,theyarenowlookingto extendtheirreachtonewareasofdevelopment.

Withsustainabilityattheheartoftheiroperations,theyare pioneeringinintroducingsustainableproductsinfacilities management.Theirgoalistomakesustainablebusinesses morevisibleandaccessiblearoundtheworld,andtheyare determinedtopromotesustainabilityonaninternational level.Thesuccessofsustainableart,whichbeganinthe UAE,isasourceofgreatpride.Movingforward,theyplan totraveltheworldtolaunchalineofsustainableart products.

ElevatingtheArtofQuality,DiversityandTrust

Theirextensiveportfolioofclientsspansgovernment bodies,businesses,hospitalityandhealthcareproviders, educationalinstitutions,luxuryvillas,retailers,andart collectorsandenthusiastsfromaroundtheworld.With certificationsforbothISO9001QualityManagement SystemsandISO14001-2015EnvironmentalManagement Systems,theyhavebeenakeyplayerinavarietyofsectors. TheartistwasrecentlyhonoredwithasoloexhibitionatLa Pedrera,aUNESCOWorldHeritageSiteinBarcelona, Spain,andperformedliveartatthe2020DubaiExpointhe UAE.Herartworkshavealsobeendisplayedincountries suchasSeychelles,Qatar,Montenegro,Azerbaijan,Italy, Spain,theUAE,andGeorgia.

BreakingaGuinnessWorldRecord:UnitingPeople ThroughArt

Formanyyears,shehadnurturedherdreamofcreatinga GuinnessWorldRecord-andnow,onUAENationalDay, atatheaterinAbuDhabi,shehadfinallyachievedsuccess. Astheconceptcreator,shehadtakenonahugechallenge byconductingaclasswith65nationalitiesasparticipants. Withreneweddetermination,shelooksaheadtosettingher ownpersonalrecordinthefutureandembracingnew hopes,challenges,andrecords.Lifeisallaboutstrivingfor thebest.

ExploringNatureArtinAzerbaijan

Fromanearlyage,shehadanaffinityforthenaturalworld. Growingup,shewascaptivatedbythestunningbeautyof landscapes,wildlife,andculturessheencounteredinher travels.Excitedforthechancetolearnaboutartintertwined withnature,sheacceptedaninvitationtoanatureart residencyinAzerbaijan.Throughexperimentation,she discoverednewmethodsofnatureartthatleftherdeeply inspired.

Achievingsustainabilityincitiescanbeadifficultfeat,yet onewomanhastakenupthechallengeandisleadingthe wayintheUAEwithherpioneeringefforts.Volunteeringto becomeanadvocateforsustainableartandliving,shehas researchedsustainableartandcreatedartworkusing recycledmaterials.Herworkshavebeenshownaroundthe world,demonstratingthatsustainablepracticesare achievableeveninanurbansetting.Hersuccessisan inspirationtoall,showingthatanyonecanmakea differenceandmakeapositiveimpactontheenvironment.

Herideasgraduallygainedtraction,andhersupporters grewinnumbers.Invitedtomultipleplatforms,shebecame anoutspokenchampionofsustainableart.Herpassionwas contagiousasshehostedworkshopsanddemonstrationsto educateothersonsustainableart,andherworkwaseven featuredonthepermanentsustainableartwallinDubai. HercreativethinkingevenspurredtheGuinnessWorld Recordchallengeanditsfocusonasustainablefuture.But she’sdeterminedtokeepgoing,raisingawarenessand leavingalastingimpact.

CaliforniaGroupLeadstheWaytoaGreenerFuture

Raisa,anartist,isthrilledtobeexhibitingherartworkatthe InternationalContemporaryArtCannesBiennaleinMay 2023,coincidingwiththeCannesFilmFestivalinFrance. Furthermore,sheisdelightedtobecollaboratingwith severalinternationalagenciesandshowcasingherartona globalscale.

Inthebusinessworld,CaliforniaGrouphaspioneered sustainabilityinfacilitiesmanagement.Throughtheir services,theystrivetosetanexampleanddemonstratetheir commitmenttocaringfortheenvironment.

We need to accept that we won’t always make the right decisions, that we’ll screw up royally sometimes – understanding that failure is not the opposite of success, it’s part of success.

- Arianna Huffington