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Middle East's Ten Prominent CFO's to Follow in 2024 August2024

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Leadership is not about titles, positions, or owcharts. It is about one life inuencing another.

Editor’s V I E W

Decoding the Digits

Haveyoueverthoughtaboutthestoriesthatnumberscan

tell?Beyondthefiguresanddecimals,astoryawaitstobe discovered.Everynumber,everymonetaryfigure,tellsof decisionsmade,riskstaken,andvictorieswon.Inthebusiness world,thesefiguresbecomethesilentstorytellersofsuccessand strategy

Inaworldwheredatadriveseverything,thelanguageofnumbers defiesspreadsheetsandfinancialreports.It'sauniversallanguage spokenbybusinesses,anddecodingitneedsmorethanjust mathematicaladeptness—itnecessitatesaprofoundawarenessof thestorieshiddeninside.Insimpleterms,numbersarewaitingfor translators,andyou,asareader,holdthepentogivethemavoice.

TurningourattentiontothelimelightforthiseditionofInsights Success,weenthusiasticallypresent "MiddleEast's10Prominent CFOstoFollow" Thesefinancialarchitectscreatehistoriesthat stretchacrosstheequilibriumlineandprofitmargins.Theirstories, meticulouslylacedwithfigures,highlightthecriticalroleCFOs playinsteeringtheirenterprises'financialdestiny.So,aswe highlighttheseinfluencers,letusnotonlyappreciatetheirfinancial athleticismbutalsothestoriesengravedinthenumericaldeftness theytraverse.Helpusdecodethenumericalnarrativesandgive thesestoriestheattentiontheydeserve.

Haveagreatreadahead!

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08. Ma her Awa li The Road to Financial Leadership

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16. How Emotional Intelligence Can Transform Your Finance Team Tips to Maximize Your Startup's Financial Health

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Brad Whiield

Chief Financial Officer

Dhiraj Wadhwani

Chief Financial Officer

Company Name

Cashee Tech FZE www.cashee.com

Al Gharbia Pipe Company LLC www.algharbiapipe.com

Harish Gangaramani

Chief Financial Officer

Maher Awali

Chief Financial Officer

Michael Ziegler

Chief Financial Officer

Rami Nairat

Chief Financial Officer

Steen Jakobsen

Chief Financial Officer

Sugato Sanyal

Chief Financial Officer

KIPC Energy www.kipcenergy.co

At Cashee Tech FZE, Brad leverages his financial experse to revoluonize financial technology, empowering users with innovave digital banking soluons in the Middle East.

At Al Gharbia Pipe Company LLC, Dhiraj's financial strategies bolster the company's posion as a leading manufacturer in the oil and gas industry

At KIPC Energy, Harish's financial stewardship drives sustainable energy soluons, balancing eco-friendly iniaves with sound fiscal management to power a greener future.

Tony Fargher

Chief Financial Officer

Vinod Menon

Group Chief Financial Officer

Naonal Bank of Iraq www.nbi.iq

Growing Smart www.growing-smart.com

A financial virtuoso at Naonal Bank of Iraq, Maher combines strategic insight with deep local knowledge to drive sustainable growth in Iraq's banking sector.

Michael's financial experse at Growing Smart fuels the company's expansion, nurturing innovave agricultural soluons that address global food security challenges.

SNASCO Investments UAE www.snascoinvestments.com

With SNASCO Investments UAE, Rami employs his sharp financial skills to opmize investment strategies, fostering growth and maximizing returns in diverse market sectors.

Tetra Pharm Technologies www tetrapharm.eu Ecolog www.ecolog-internaonal.com

At Tetra Pharm Technologies, Steen's financial guidance propels the company's innovave pharmaceucal research, supporng advancements in paent care and treatment opons.

Sugato's financial prowess at Ecolog Internaonal drives the company's global mission to provide integrated support services in challenging environments worldwide.

The DataFlow Group www.dataflowgroup.com

Tony's financial acumen at The DataFlow Group ensures seamless operaons, supporng the company's mission to provide trusted background screening and compliance soluons globally

Landmark Group www.landmarkgroup.com

As a key figure at Landmark Group, Vinod's financial leadership supports the company's vast retail empire, ensuring fiscal health across diverse markets and brands.

StrategicPlanning

Maherhighlightstheimportanceof strategicplanningandforecastingin financialmanagementattheNational BankofIraq.Heprioritizesaligning financialgoalswiththebroader strategicobjectivesofthegroupto drivesustainablegrowthandprofitability.

Hecollaboratescloselywithsenior executivesandkeystakeholdersto developrobuststrategicplansthat integratefinancialconsiderationsinto theoverallbusinessstrategy.Leveraginghisexpertiseinfinancialanalysis andriskmanagement,heprovides valuableinsightstoinformdecisionmakingprocesses.

Hefurtheroverseestheimplementation offorecastingmodelsandscenario analysestoanticipatemarkettrends, identifyrisks,andcapitalizeon opportunities.Thisproactiveapproach enablesthebanktoadaptquicklyto changingmarketdynamicsand optimizeresourceallocationeffectively.Healsoensuresalignmentwith regulatoryrequirementsandindustry bestpracticestomaintaincompliance andenhancestakeholderconfidence.

Byfosteringacultureoftransparency andaccountability,Maherensuresthat strategicplansarebothambitiousand realisticwithintheregulatoryframework.Ultimately,strategicplanning andforecastingserveascornerstones ofthebank'sfinancialmanagement approach,enablingittonavigate uncertaintiesanddrivesustainable growthwhileupholdingitsmission andvalues.

ChallengingFinancialIssues

Maherfacedachallengingfinancial issueduringaperiodofeconomic volatility,wheremaintainingthe stabilityofthebank'soperationswas paramount.Headdressedthischallengebyimplementingrigorousrisk managementmeasures,closely

monitoringmarkettrends,andmaking data-drivendecisionsincollaboration withkeystakeholders.

Heunderlinestheimportanceofquick andeffectivedecision-makingin complexfinancialscenarios,whichis facilitatedbyathoroughunderstanding ofunderlyingfactors,acollaborative approach,andafocusonlong-term sustainability

LatestTrendsandDevelopments—Inhiswords

"Remainingabreastofthelatesttrends anddevelopmentsinthefinance industryhasbeenintegraltomy journeyandsuccessasaChief FinancialOfficer Throughoutmy careerspanningovertwodecades,I've activelypursuedopportunitiesfor continuouslearningandprofessional development,stayingattunedto evolvingmarketdynamicsand regulatorychanges.

Mytenureinvariousfinancialroleshas providedmewithfirsthandexposureto theever-changinglandscapeoffinance. Whetherit'snavigatingthrough economicdownturns,adaptingto regulatoryreforms,orembracing technologicaladvancements,I've remainedcommittedtostayingahead ofthecurve.

Itrytostayup-to-datewiththe constantchangesandtrytoconnect withindustryleadersandexperts. Additionally,Iencourageacultureof knowledgesharingwithinmyteam, fosteringanenvironmentwherewe collectivelystayinformedand responsivetoemergingtrends. Incorporatingtheseinsightsintomy roleasCFOallowsmetoanticipate marketshifts,identifystrategic opportunities,andproactivelymitigate risks.Bystayinginformedandagile,I ensurethattheNationalBankofIraq remainswell-positionedtonavigate challengesandcapitalizeonopportunitiesinthedynamicfinanceindustry.”

InitiativestoEnsureContinuous Improvement

Continuousimprovementandadaptationtochangingmarketdynamicsare essentialcomponentsoftheapproach attheNationalBankofIraq.The financiallandscapeisconstantly evolving,drivenbytechnological advancements,regulatorychanges,and shiftingcustomerexpectations.

Onesuchinitiativeisthecommitment toacultureofcontinuousimprovement,wherefeedbackisencouraged, newideasareembraced,andexcellenceispursuedinallendeavors. Throughregularperformanceevaluations,stakeholderfeedbackmechanisms,andemployeetrainingprograms,areasforenhancementare identified,andtargetedstrategiesare implementedtooptimizeprocessesand operations.

Additionally,thereisaprioritizationof investmentintechnologyandinfrastructuretoenhancecapabilitiesand streamlineoperations.Whetherit's upgradingcorebankingsystems, implementingadvanceddataanalytics tools,orenhancingcybersecurity measures,thebankremainsatthe forefrontoftechnologicalinnovationto betterservecustomersanddrive efficiencyacrosstheorganization.

Furthermore,thereisaproactive approachtoriskmanagement,with regularassessmentsofmarkettrends andregulatorydevelopmentsto anticipatepotentialchallengesand opportunities.Bystayingagileand responsive,strategiesandoperations canbequicklyadaptedtomitigate risksandcapitalizeonemerging trends.

Overall,theinitiativesforcontinuous improvementandadaptationunderscorethecommitmenttodrivinglongtermvalueandsustainabilityforthe NationalBankofIraq.Byembracing innovation,fosteringacultureof excellence,andproactivelyaddressing

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