Miranda Imperi Owner
editor
Optimizing the World and Skyrocketing Businesses
Humanshaveachievedmilestones,andasRober
Frostoncesaid,“Milestogobeforeyousleep”is thesamedilemmaofthedigitalage.
Whileweprogressedwithscientificinventionsandstepped intotheworldofInformationTechnology,theglobal businesscommunitywitnessedawindowofchallengesas opportunitiesratherthanasroadblocks.
Managing Editor
Bhushan Bhad
And,suchzealforaninnovativemindsetwithtechnological excellencefacilitatedthecorporateworldwithmany developments.But,oneofthemostdynamictransgressions hadbeentheonethatminusculethesupercomputersand facilitateditintomicromobiledevicesatthetouchofevery fingertip.
Butdoesthisprovethatwehavesteppedattheendofthe mile? Surely not!
Inthemeanwhile,movingfromthedevelopmentof hardware,softwaresystemswereneverleftbehind.And,as weinitiatedourdevelopmentmarathonintheageofdot matrix,wetraveledalot,progressedmilesandtoday,the presenceofdigitalsignaturesisexemplifyingthatanything canbeachievedifinnovationsarebroughtintotheprime light.
Draggingthespotlighttowardsinnovation,thebinarycode skyrocketedhumanprogressionandhasinvigorateda cascadewherehumanintelligenceisnotonlybeingassisted
, , Writing Good Editorials is chiefly telling the People what they think, not what you think.
byroboticsystemsandalgorithmicmarvelsbutisalso pushingthepresentintothefuture,encapsulating innumerableopportunities.
Well!opportunitiesknockonce,andtherespondentstosuch welcominggesturesintheworldofwebserversisoneof theastoundingtechnology—SearchEngineOptimization.
Utilizingthesetechmarvelsputsthecorporatesatthetopof theleaderboardandsimultaneouslycreatesablissfuluproar initsconsumerpoolwithitsadorableUI/UXastonishments whilescalingcompanywebsitestothetopoftheweb engineSERPPage.
Tobringyousuchmarvelousstories,wecameupwithour latestedition,“Top10SEOCompanies-2022.”
Whileyouflipthroughthepages,ensuretoreadthe industryexpertopinionandtheinsightfularticlesopinedby ourin-houseeditorialteam.
Ihopeyouhaveahappyread!
- Bhushan Bhad
O N T E N T S
Editor-in-Chief Mary D'Souza
Senior Editor
Managing Editor
Art & Design Head
Co-designer
Anish Miller
Bhushan Bhad
Art & Design Assistant Visualiser David King
Business Development Manager
Rohil Shinganapurkar
Paul
Sonia Raizada
Sherin Rodricks
Marketing Manager Joseph D'souza
Business Development Executives
Kelly, David
Technical Head Jacob Smile
Assistant Technical Head
Technical Consultants Prachi, Rajeshwari
Digital Marketing Manager Alina Sege
Assistant Digital Marketing Manager Renuka Kulkarni
SME-SMO Executive Gemson
Research Analyst Eric Smith
Circulation Manager Tanaji Fartade
sales@insightssuccess.com
March, 2022
Featuring Brief Company
97thFloor
97thfloor.com
IgniteVisibility ignitevisibility.com
LawRank lawrank.com
Let'sGetOptimized letsgetoptimized.com
MacRAE'S macraes.com
MarketingJuice marketingjuice.biz
PaxtonGray CEO
JohnLincoln CEO
MarianoRodriguez Co-founder
TrevorStewart Founder&CEO
97thFloorisa16-year-oldaward-winningenterpriseDigital MarketingAgencywithasimplemission:tomaketheinterneta betterplace.
IgniteVisibilityisoneofthehighestawardeddigitalmarketing agenciesintheindustry,workswithsomeofthebiggestbrands intheworld.
PaperBoxSEO paperboxseo.com
RinnooNetworkLLC rinnoo.com
HughOwen CEO&Founder
LawRank™wasfoundedwithonegoalinmind–togetattorneys onGoogle’sfirstpage.
Let’sGetOptimized,headquarteredinToronto,Canada,isan acclaimeddigitalmarketingserviceproviderthatstresses showingresultsandgivingvalueformoneyservicestoits clients.
MacRAE’ShasbeenaleadingexpertinB2Bmarketingand informationservicesforoveracentury,andithasbeenhelping B2BandB2Cbusinesseswiththeironlinepresenceandlead generationforover20years.
MirandaImperi Owner
RussellMichelson
Founder AliSleiman CTO&Co-founder
MarketingJuiceprovidesawidearrayofmarketingsupport–fromwebsitedesigntodigitalstrategyplanningwithSEOand socialcontentmarketing,tograssrootsmarketingand consulting,andallthingsinbetween.
PaperBoxSEOfocusesondoingonethingbetterthan anyoneelse.
RinnooNetworkLLCisaninformationtechnologycompany specializedinprogramming&softwaredevelopment, advertising&marketing,graphicdesign,andmanagingsocial mediaaccounts.
StraightNorth straightnorth.com
DavidDuerr CEO
StraightNorth,atopInternetmarketingcompany,creates measurablemarketingcampaigns—trackingeveryclick,every call,everylead—soyouknowthatyouradvertisingdollarsare workinghardtobringyoumorebusiness.
TitanGrowth titangrowth.com
DannyShepherd President
TitanGrowthdeeplycareaboutitclientsuccess.Growing revenueandprofitiswhattheylovetodo,andtheydoitby providingtechnology-driven,results-orienteddigitalmarketing strategiesaimedatincreasingmarketshare.
Miranda Imperi Owner
Marke ng Juice
Frommultinationalconglomeratestolocalpizza joints,digitalmarketinghasrevolutionizedtheway businessesreachandconnectwiththeircustomers. Mostcompaniestoday,areinclinedtowardsdigital marketingapproaches—googleads,emailnewsletters, socialmediaads,andthelikes—consideringtheaccuracy, transparency,andefficiencytheydeliver
However,forsmallbusinesses,whenitcomestomarketing andadvertising,understandingwhatthebestapproachto markettheirproducts,services,orsolutions,couldbea troublingtask.
EnterMarketingJuice,amarketingagencythatoffersfullstrengthmarketingservicesforlocalbusiness.
MarketingJuiceprovidesawidearrayofmarketingsupport –fromwebsitedesigntodigitalstrategyplanningwithSEO andsocialcontentmarketing,tograssrootsmarketingand consulting,andallthingsinbetween.
Inthefollowinginterview,MirandaImperi,theOwnerof MarketingJuice,shareswithusinsightsintotheagency’s operations,itsdistinctiveofferings,andhervisionfor scalingthecompany.
PleasebriefouraudienceaboutMarketingJuiceand howitiscurrentlypositionedasaleadingmarketing agency.
MarketingJuicecreatescustomdigitalmarketingplansfor thesmallbusinessownersorteamsthatareoverwhelmed withdoingtheirownmarketing.Weofferexclusivitywith clientsanddonotworkwithacompetitorbusiness,taking onlyoneclientperindustry.Everythingwedoiscustom madeforourclients;wedonottakethecookiecutter approachthatmanyotheragenciesdo.
Weincorporateahighdegreeofcontentstrategiesintoour marketingplanswhichcompelustobesupermindfulabout ourwork.Toachieveexcellentsuccessratesofthese strategies,weemphasizeongettingtoknowourclientsand inthatprocess,theygetthatpersonalizedtouchthatyou don’talwaysseewithabigagency.
Webelieveineducation–wearealwaystraininginternally, trainingourinternsandourclientsinmarketingbest practices,andstayinguptodatesoourclientscontinueto succeedorganically
Weseeourselvesasanoutsourcedmarketingdepartment andastrategicpartnertoourclientsratherthanjustan
We are very budget conscious, so we only recommend strategies that are both affordable and effective to our clients.
expendableserviceprovider Weareinherentlyvestedin ourclients’successandgrowth.
TellusmoreaboutMarketingJuice’sofferingsandwhat aspectsmakeitstandoutinthecutthroatmarket.
Ourfocusisonorganiccontentmarketingbecausewe believetheinvestmentinlongtermsearchplacementis highlyvaluableforasmallbusiness,moresothanthe instantgratificationofanadvertisementandalltheups-anddownsabusinesscanexperiencewithtraditionalPPC strategies.
Weareverybudgetconscious,soweonlyrecommend strategiesthatarebothaffordableandeffectivetoour clients.Wealsodonotbelievethatanyonestrategyis necessaryforallbusinessesweworkwith–wewillonly putyourbusinessthereifitisappropriateforyourbusiness tobethereaswedonotwanttowasteyourmoneyand time,puttingyouonaplatformthatisineffectiveandwill nothityourtargets.
Ourplansaresetupsowecanpivotstrategicallyaswe need,toaccompanyyourbusinessgrowthandevolution.
Miranda,pleasebriefusyourjourneyintheindustry andhowyouhaveaidedMarketingJuicetoexcelinits nichemarket.
WhenIbeganmycareerindigitalmarketing,Iworkedat anSEOagencythatservedmostlylargercompanies,but alsotookonsomesmallerclientsduringtheearlydaysof socialmediamarketing.Istartedinthesocialmedia department,butIquicklybecameveryenamoredwiththe conceptoflinkbuilding.
WhenIstartedintheindustrymorethanadecadeago,the linkbuildingstrategiesthatweremosteffectiveandthe onesmostwidelyadoptedbyagencieswere‘blackhat’. WhileIwasthere,Isawthesearchenginealgorithms changeandeffectivelyde-indexclientsusingthose“black hat”strategies,andIsawthecompanyIworkedforhave zeroremorsefortheproblemstheycausedtheirclients.
OutofthatfrustrationcametheideaforMarketingJuice.At thattime,therewerenoagenciesspecificallycateringto smallbusinessesandthatwereaffordabletosmall businesses.Whatwas(andsometimesstillis)happeningis thattherewassuchalackofunderstandingaboutdigital marketingthatsmallbusinessownerswouldbeeasily dupedbyscamartistsornovicesintheindustryandendup losingtheirentiremarketingbudget.
Itwasfrustratingformetowatchthathappentosmall businessowners.Notonlydidtheynotunderstandwhathad happened,buttheydidnotknowenoughtofixthemistakes. Itisaneasymarketforunscrupulousagenciestopullthe wooloversmallbusinessowners’eyes.
Myaimwastocreateamarketingservicewhereasmall businessownercouldfeelsupportedandheard,andtheir investmentintheservicewasseenasvaluable.Ipride myselfontherelationshipsIbuiltearlyonasthoseowners arefarmoreempoweredtodayandunderstandmarketing muchmorethantheydid.
Itisnotasecretspecialsauce–whatwebringtothetable isthatweputourwholeheartandsoulintothework.We seethealgorithmconstantlyevolvingtogiveincreasing preferencetoauthenticcontent,andcontentcreatorsare runningtheinternettoday,whichwasabetItookwhenI startedMarketingJuiceandtodayourclientsareseeingthe benefitofthat.
Beinganexperiencedleader,shareyouropiniononhow theadoptionofmoderntechnologieslikeAIandMLare impactingthemarketingindustryandhowisMarketing Juiceadaptingtothechange?
Ononehand,Ifinditbeneficialforthesoloentrepreneuror smallbusinessownerthatsomesoftwarethatutilizeAIand machinelearningtoessentiallycreatemarketingcontentor managemarketingandcustomerserviceplatformsthrough socialmediaaregood.Ithelpspeoplewhoarenot marketersorcreativepeopleeasesomeofthatburdenof contentcreationfortheirbusinesses.
However,Idoteachprettyconsistentlywithmystaffand interns,andinmyclassestosmallbusinessowners,that nothingisevergoingtobeasgoodastherealdeal.The algorithmisnotaperson.Wetendtorefertoalgorithmsas all-knowingbeingsinthesky,butitisjustamathequation, anditcanneverbeasdiscerningasahumanbeing.
Whenwerelyonamachinetodothat,weremovethe humanelementand,aboveall,marketingisaboutpeople; abouthowtheybehave,howtheybuy,whotheyareand wheretheyliveonline.WhenwerelyonAIforthat,we losethatauthenticitythatIstillbelieve,willcontinuetowin thedayforsearchenginesandplacementinthelongrun.
TherewillbebetterandbetterAIastheyearsgoonandit willgettoaplacewhereitwillbeimperceptibleto distinguishforthepersonontheotherend,butIdonot thinkagoodmarketerwilleverbetrulyfooledbyAI.
Weshouldnotdiscountthehumanelementoftheindustry.I keepaneyeonemergingtechnology,notleast,thecostof operationsisalwaysonmymindasabusinessowner,butI donotthinkitissmarttorelysolelyonAIforacontent generationstrategy.
Consideringthecurrentpandemic,whatinitial challengesdidyoufaceandhowdidyoudrivethe companytosustainitsoperationswhilealsoensuring thesafetyofyouremployees?
Thepandemichasbeenaninterestingexperiencefor MarketingJuicebecauseithasreallyhelpedourbusinessto grow,andIattributethattothequarantineshutdown. Specifically,becauseitfinallyoccurredtomanysmall businessownersthattheyreallyneededtofocusonadigital presenceiftheyhadnotdoneso,andiftheyhadthento
Everything we do is custom made for our clients; we do not take the cookie cutter approach that many other agencies do.
Exhibiting Excellence
“Working with Miranda has been eye-opening. Her and the Marketing Juice team have allowed me to focus my attention on other aspects of my business while knowing my marketing vision and direction are being executed. Her vision and talents have exceeded my expectations and I look forward to a long relationship with Marketing Juice.” – Nick Duve | The Candle Studio
“Miranda has been managing my site for 4 years now and I could not be happier I tried at least two other SEO management companies before getting introduced to Miranda, and I never saw anywhere close to the results I have been getting with her now. And for less money than I was paying before. I appreciate that she is available when I have a question and that she does monthly check in calls with me. She’s referred me to some talented people who also helped develop content for my site. I’m really happy I was able to outsource this important part of my business to her—it’s something I don’t have to think much about, which I truly appreciate—it leaves me time to do the work I love in my business!” – Simone Sturm | Denver Holistic Medicine
“I have utilized Miranda of Marketing Juice in several different ways in my practice. Her skills are razor sharp, and her efforts in social media marketing and management have quadrupled the ROI of my internet marketing spend. I have not only seen significant organic growth in my website traffic due to her efforts, but an increase of calls as well. I highly recommend Miranda if you are looking for someone to take your social media marketing to a new level!” – Rick Kalal | Kalal Law, LLC
“Working with Miranda has been a great experience and solid investment in our future growth. Her knowledge of website and social media marketing is unique and creates a step-by-step plan on generating results.” – David Futryk | Northern Tool & Gage
“It’s fantastic working with Miranda. She is quite willing to customize her services just for us. Other companies that we have worked with in the past only wanted to scale their typical services to match a budget. I don’t feel like she is trying to “shoehorn” us into a common ‘one size fits all’ service. She is very easy to communicate with. I have also been impressed by her ability to makes things happen.” – Mark Roshon | Tornado Technologies
“The Marketing Juice Team produce great results. They know the “tech” stuff and are experts in marketing/consumerism. Marketing Juice has exceeded our expectations. We fully endorse!” – Jeff Ziegler | Paint Positive
refineandimproveit.Itgavethemthetimetofocusonthat andwewereinundatedwithbusinessesseekinghelp.
Itwasdifficultinthebeginningasourteamworksinpersonanditishardtocollaborateexclusivelyonline,but intoday’sworldwedohavethetechnologytodothejob 100percentremotelyifweneedto.
Whenwecamebacktowork,itwasaveryeye-opening experienceformetoseethetraditionalworkweekpost shutdown,andImadedecisionsinternallytofocuson policiesthatsupportedmyemployees’qualityoflife,sowe havebeenadjustingourhandbookandhavegonetoafourdayweek.
Weletouremployeesmaketheirownscheduleandwehold themaccountabletothose,wegiveunlimitedsicktime, specificallyascovidissoprevalent.Weencouragemental healthdaysandwehavecreatedmanyspacesand downtimeareaswithinouroffices,soemployeesare encouragedtogetup,movearoundandrecharge,toworkat theirownpaceaslongastheymeettheirdeadlines.
Weareverymindfulthatitwasnecessaryforalotof businessownerstojuststopandlookatwhattheywere doing.Wedonotbudgetthetimeforthatonourown,but wewereforcedtodoit.Iwasforcedtoevaluatemy businessfromadistanceandgivethoughttowhatwas workingandwhatwasnot.Alotofpositiveshavecomeout ofthis.
Whatwouldbeyouradvicetobuddingentrepreneurs whoaspiretoventureintothemarketingindustry?
Ialwaystellentrepreneurstogointoitwiththeireyeswide open.Peoplehaveamisconceptionthatentrepreneurshave morefreetime.Whilewehavemoreflexibilityaswemake ourownschedules,weworkmuchmore.
Iworkatleast60hoursaweek.ThedifferenceisthatIlove allthose60hourswhereasIwasmiserableforatleast60 percentofthecorporatehoursIworked.Forme,itisa quality-of-lifeissue.
Bepreparedtomakealotofsacrificesbeforeyoubecome successful.Ittakesatleastacoupleofyearstomake anythingabovewhatyouneedtogetby,andyouwill probablyneedsomeformofcapitalfundingorasecondor thirdjobinthebeginningbeforeyougettothepointyou areonlyworkingonejobagain.
I am very excited about our 2022 offerings as we are going to be expanding into Extended Reality, XR, marketing services and exploring the metaverse.
Iencouragepeopletogointothemarketingindustry,and smallbusinessmarketingspecificallyasthereareveryfew ofusoutthereandsomanyownerswhoneedthatsupport. Marketingisitsown40-hour-a-weekjob,anditisalotof workforthatowner,whoisessentiallyworkingaroundthe clockrunningtheirbusiness.Peopleburnout.
Itwouldbegreattohavemoreagenciescateringtothose smallbusinessessotheycansucceedandgetthevisibility theyneedoverbigboxstores.Theyaretheonesfunding thelocalcommunity,payingforschoolsandpavingroads andtheyshouldgetthesupport.Iencouragepeopletoget intothisindustry,justdoitwithyoureyesopen.
HowdoyouenvisionscalingMarketingJuice’s operationsandofferingsin2022andbeyond?
OurteamisgrowingatMarketingJuice,andweanticipate addingacouplemorepeopletothecompany.Aswegrow,I hopetosegueoffintosomedivisionstospecializein differentaspectsofdigitalmarketingsuchasemailand ecommerce.
Iamveryexcitedaboutour2022offeringsaswearegoing tobeexpandingintoExtendedReality,XR,marketing servicesandexploringthemetaverse.Thishashuge possibilitiesforoursmallbusinessclients,andIamsuper excitedtobeannouncinginthenewyearsomenewplans andsomecoolcampaignsforoursmallbusinesses.
Paxton Gray CEO 97th Floor
VChampioning the SEO and Digital Marketing Industry
eryfewareawarethatthereare4.5billionpeople ontheinternettoday,withawhopping500,000 newpeopleaddingtothistotaleveryday.The worldistrulymovingfasttoanultra-digitalage.With peoplearoundtheglobespendingasignificantamountof timeondigitalplatformseachday,ithasopenedupdoors forbusinessestoleveragethispublicpresenceandboost theirproductsandservices.
Ifyouownabusinessandwanttoboostitonlinewith advancedmarketingtools,innovativestrategies,andmuch more,97thFloorisyourgo-tocompany
97thFloorhasbeenaleaderintheSEOandDigital Marketingspaceforoveradecade.CEOPaxtonGray, shareshisviewpointandvisionwiththereadersinan interviewconductedbyInsightSuccess.
Below are some of the highlights from the interview:
Pleasebriefourreadersaboutyourcompanyandhowit iscurrentlypositionedasaleadingSEOanddigital marketingcompany.
97thFloorisa16-year-oldaward-winningenterprise DigitalMarketingAgencywithasimplemission:tomake theinternetabetterplace.Westriveeverydaytoelevatethe peopleandbrandswebelievein.
Tellusmoreaboutyourofferingsandwhataspects makeitstandoutinthecutthroatmarket.
WeengageteamsofSEO,paidmedia,content,email,and designspecialiststogiveourclientsthemosteffectiveand innovativedigitalstrategiesonthemarket.Wepride ourselvesontheintegratedpartnership:ourclient'sgoals areourgoals.Wedemandgenuineandactionableresultsin anever-changingdigitalworld,andthistenacitymakes 97thFloorunique.
We demand genuine and actionable results in an ever-changing digital world, and it is this tenacity that makes 97th Floor unique.
Paxton,pleasebriefusaboutyourjourneyinthe industryandhowyouhavemadethecompanyexcelin itsnichemarket.
I(PaxtonGray)havebeenwith97thFloorforalmosta decade,startingasanentry-levelemployeeandnowCEO.I tookoverasCEOin2020,leadingthecompanythrougha worldwidepandemic,andnowhavethecompanyhitting revenuerecordsmonthaftermonth.
Beinganexperiencedleader,shareyouropiniononhow theadoptionofmoderntechnologieslikeAIandML impactsthedigitalmarketingindustryandhowyouare adaptingtothechange?
AIandmachinelearningcannotreplacehumans'abilityto connectwithotherhumans.Butanymarketingdepartment thatrefusestoutilizemoderntechnologieswillbeleft behindandmissoutonvaluableinsightsthatyouwouldnot otherwisehave.Thatiswhy97thFloorhastakentimeto developitsproprietarytoolset,Palomar,toautomatedata collectionandanalysisforscalablecontentcreationand SEOgrowth.
Consideringthecurrentpandemic,whatinitial challengesdidyoufaceandhowdidyoudrivethe companytosustainitsoperationswhilealsoensuring thesafetyofyouremployees?
Fromtheclientside,weworkedwithmultipleimpacted clientstoprovidecontractualflexibility.Eachofthese clientsswiftlyreturnedassoonaspossible.Mostofour
clients(largeenterprisesinB2BandB2Cenvironments) shiftedstrategieswithustoseizeopportunitiesuniqueto theirindustry.
Fromaninternalperspective,97thFloorhasoperatedona Results-OnlyWorkEnvironment(ROWE)modelsince 2015.Thismodelallowsforimmenseautonomyand equallyimmenseaccountability Workfromhomewas alreadytypical,thusCOVIDhadzeroeffectonour operations.
Whatwouldbeyouradvicetobuddingentrepreneurs whoaspiretoventureintothedigitalmarketingspace?
Neverstoplearning.Thisindustryisever-changing,andthe momentyoustartcoastingwillbethemomentyougetleft behind.Asaresult,thebest(andarguably,theonly)wayto learndigitalmarketingistogetyourhandsdirty,learning asyougo.Thatsaid,newtechnologywillcomeandgo.At itsroots,marketingisaboutunderstandingotherhumans andwhatdrivesthem.Yourabilitytotrulyunderstandyour targetaudienceshouldnevertakeabackseattothelatest andgreatesttacticsoftheday
Howdoyouenvisionscalingyourcompany'soperations andofferingsin2022andbeyond?
Wemustbeflexibleandmaintainourabilitiesacrossawide varietyofskillsetsinordertokeepourpremiumlevelof customerexperience.Thus,wewillcontinuetogrowand standardizetheseskills.
Pleasegiveusalistofawards/recognitionsthat accuratelyhighlightyourorganization'spositioninthe market.
At97thFloor,wetakeprideincreativelyhittinggoals,and wehavewonseveralawardsforourcampaigns.
Someofourawardsinclude:TwotimesWebbyaward,12 timesStevieaward,twotimesCMAaward,and21times Communicatoraward.
IInthedigitalizationrace,everysectorisontheurgeto
competewithitscompetitor.However,entrepreneurs whogainedagoodreputationinthecompetitionhave broughtupbetterconceptualstrategiestorivaltheiridols. Inthisprocess,whenproclaimingdigitalexistence,the companieshaveinitializedtheirsystemsinsequentialorder
Inordertoenhancetherightfulprocess,abrandorwebsite needstogrowbysurfacingadigitalpresence.Whiletaking necessarymeasures,itisvitaltoreachtherightaudienceto showcasetheactualserviceorproduct.Foraproductor servicetoreachthemassesinitspotentialphase,itis mandatorytoexecutetheprocessappropriately.
Therightwaytoexecutetheprocessincludesusingthe righttools.Forawebsitetorank,itisnecessaryto understandhowtoimplementstrategies.
Whatcouldbethestrategiesthatcouldhelpthewebsite rank?
Tofulfillthecraving,herearethetopstrategiestoresurface havocintheindustrywhilerankingstartupwebsitesand makingacharismaticimpact.
SettingSEOTarget
WhilesettingSEOTargetdependsuponthenatureofthe businessandtherevenuegeneration.Ifacompany generatesrevenuebyaffiliatecommissionormonetizing onlineads,itismandatorytofocusoncontentmarketing andorganictrafficgeneration.
Intheprocess,evenlocalSEOmatters;customerstendto executenear-mesearchesinvoiceandsmartphone. ApproachingSEOcouldbeimpliedinunexpectedways.
PrimaryEvaluationSystem
Theprimaryevaluationsystemdecideswhichmetricsto calculateandevaluatebasedonimplication—buildinga strategyaroundthem.Itshallnotbetoocomplex.
Whiledoingso,thecriticalvitalactionsaretobeexecuted, suchas:
• SettingupGoogleSearchConsoleandGoogleAnalytics
• ConnectingleadcapturingsourcestoCRMand marketingautomation.
IndexingWebsiteandFixingTechnicalProblems
Thisphaseissignificantforcreatingmaterialforalong way.Crawlersfromsearchenginestendtoindexallofthe site’spagesandevaluatebacklinksbasedontheHTTP responsecode.
UsingnumerousSEOtoolstocrawlyourwebsite,suchas ScreamingFrog(freemiumversion),isessential.This SEERInteractivetutorialassistsinmakingsenseofthe spreadsheet-formattedinformationneededforindexing.
Whileevaluatingcrawlreports,therearecommonthingsto lookoutfor:
• Identicalcontent
• 404page
• Brokenlinks
• URLStructure
• Redirects
• Metarobots
ExaminingAspectsofWebsite’sUserExperience
YouknowUXisalsoanSEOrankingelement!
Whenausersurfsaparticularwebsite,incompatibilitywith mobilescreens,poornavigation,andotherissuesthat disrupttheoveralluserexperiencetendtoimpactranking. Theuserexperienceofthewebsiteexclaimsitslegitimacy
Themeasurestopreventthisareasfollows:
• Trackinguserengagementusingheatmapsoftware(e.g., Hotjar).
• Organizingwebsiteprofessionallywithinternallinksand cleannavigation.
• Validatingthewebsite’ssmoothuserexperiencewith Google’sMobile-friendlyTesttool.
• Analyzingtheuser’sdisengagingfactorbyusingthe GoogleAnalyticsfunnelfeature.
On-pageOptimization
On-pageoptimizationrequiresreliningcontentmarketing strategiessuchasblogging,newsletters,graphiccontent, andlandingpageswithparticularusercontexts,topics,and searchterms.
Theon-pageoptimizationcontainsdifferentaspectssuch as:
• TargetSearchTermSERPAnalysis
• TitleTag
• BuzzwordsforCTR
• <60characters
• Targetsearchtermpresent
• MetaDescription
• CompellingCTAencouraginghighCTR
• Containstargetsearchterm
H1Tag(Primarykeyword)
H2Tag(Secondarykeyword)
BodyCopy
Naturalkeyworddensity
Specifickeywordinthefirst200words
ContainsLatentSemanticIndexing(LSI)keywords
• ContentStructure
• ContentAssets
• Content-Length
• URLStructure
• CanonicalTag
• InternalLinks
• Outboundlinking
• SocialMetadataOptimization
• ImageOptimization
• BetterimageDimensions
• AltTagswithTargetKeyword
EstimateBrandedSearchChances
Itisthepointatwhichbrandrecognitionbegins.
Safeguardingastartup’sreputationonreviewsitesandthe Internetisessential.Googlethenameofyourcompanyand analyzetheresults:
• Lookfornegativenewsandreviews.
• Ensurethemetadatapreparedforthewebsiteappearsin theresultsandaccuratelydefinesthebrand/products.
• Ascertainthatsitelinksandsocialprofilesare appropriatelyconfiguredandaligned.
• Increasingmarkupopportunities.
• Examinethebottomofthesearchengineresultspageto foranideatowhatpeoplecareaboutwhentheylookup forthebrand.
• Implyingauto-suggesttoexplorelong-tailkeywords containingabrandname.
ReorganizeContentOpportunities
Whilereorganizing,Variousfactorsprioritizecontentand keywords,suchashighsearchvolume,lowdifficulty,high CTRpotential,andhighrelevancy
Consider“howto”stylesearchessincetheytypically representefficientinformationthateducatesthetargeted audienceonexecutingtacticswhilegainingfreebacklinks. Intheprocess,stayingupdatedwithSEOtrends,newsand Googleupdatesisaplus.
OntheFinalNote
Thestrategytoexecutetherankingopportunityisthrough varioussegmentsofSEO.Inastart-upwebsite,the intensityoftrafficisnaturallylowbutimprovisingwith optimizationandimprovingtheoverallcontentisessential forgrowthwithpace.Themaingoalistoreachtheright audienceandinfluencewithserviceforbetteroutcomesfor thewebsiteandbusiness.
- Prashik Bombarde
The#1DigitalAgencyinCanada
SearchEngineOptimization(SEO)isincreasingly
gainingimportanceeverydayasalmostall businessesineveryindustryrealizetheimportanceof onlinevisibilityandwhatthatcandofortheirgrowth.After all,whenpeoplesearchforindustry-specifickeywords,any businesswouldwantthemtodiscoveritswebsitefirst.
Havingyourwebsiterankedonthefirstpageofsearch engineshasnumerousbenefits,likeincreasedwebsite traffic,ahigherconversionrate,andimprovedwebsite authority,whichallleadtomakingabetterprofit.
Onemustplanoutthewebsitefromscratchsothatthe websitecanbecomeaworthwhilesolutiontothevisitors. Withoutproperplanningandexecution,yourwebsite's digitalmarketingcampaigncanresultinlosses.Insucha situation,awebsitestandsattheriskofbecoming irrelevant.Thewebsiteownerhastoinvestresourcesina digitalmarketingcampaigntogeteffectiveresults.
Youmusthireaprofessionaldigitalmarketingagencyto getyourwebsiteoptimizedandrankedonsearchengine resultpages.It'salsocrucialtokeepinmindthatadigital marketingserviceproviderhiredbyyoushouldhave expertiseinthefield.Let'sGetOptimized,headquartered inToronto,Canada,isanacclaimeddigitalmarketing serviceproviderthatstressesshowingresultsandgiving valueformoneyservicestoitsclients.
Weareperformancedrivenmarketers.Ifwe workwithyour company,thenweare certainthatwecan driveagreatreturn andmakeyoumoney throughourefforts.
Let'sGetOptimizedhasbeenthemosttrusteddigital marketingagencyinCanadasince2007.Itfocuseson providingtailoreddigitalsolutionstofittheclient's requirements.Foryears,ithasbeenservingmediumand smallbusinessesthatareoperatinginCanadaandAmerica. TheagencyhasexpertservicesavailableinSEO,AdWords, socialmediamarketing,emailmarketing, programmatic/real-timebidding,andwebsitedesign.The agencyposesitselfasaperformance-drivenmarketerby offeringassuredresultsforitsclients.
Inthefollowinginterview,TrevorStewart,Founder,and CEOofLet'sGetOptimizeddiscussesthestand-out servicesprovidedbyhiscompany
Pleasebriefouraudienceaboutyourcompanyandhow itiscurrentlypositionedasaleadingSEOanddigital marketingcompany.
Let'sGetOptimized(LGO)hasbeenCanada's#1ranked SEOcompanysince2008.Withfiveofficesinfour provinces,weareequippedtomanagelocalCanadian businessesfromcoasttocoast.
Tellusmoreaboutyourofferingsandwhataspects makeitstandoutinthecutthroatmarket.
Weareperformance-drivenmarketers.Ifweworkwith yourcompany,thenwearecertainthatwecandriveagreat returnandmakeyoumoneythroughourefforts.Ifweare notconvincedthatourSEOeffortswilldriveagreatROI, thenwewouldnotsellyourbusinessSEO.
Trevor,pleasebriefusaboutyourjourneyinthe industryandhowyouhavemadethecompanyexcelin itsnichemarket.
WithGoogleasaschool,Iwaspartoftheearlydaysand workedforGoogleasasmallbusinessadvisorandproduct expert,whichallowedmetogetagreateducationandmake therightrelationshipsfromthestart.
Beinganexperiencedleader,shareyour opiniononhowtheadoptionofmodern technologieslikeAIandMLisimpacting thedigitalmarketingindustryandhowyou areadaptingtothechange?
WhetheryouleverageAIormachinelearning, youdohavetoautomateyourprocesseddata. Thesearethedayswhereyoucangetasimple algorithmtodothejoboffourstaffmembers whileeliminatingtheerrorscausedwhen allowingahumantodothework.Making better,fasterdecisionsisamustintoday's world.
Consideringthecurrentpandemic,what initialchallengesdidyouface,andhowdid youdrivethecompanytosustainits operationswhilealsoensuringthesafetyof youremployees?
Atfirst,COVID-19madeeveryonetaketwoor12 stepsback.Then,wheneveryonerealizedwhatwasgoing on,wesawahugeincreaseinacquisitions.Business ownersthatoncedeniedtheproperdigitalmarketingefforts orfocusstartedshiftingovertoanear100%digitalfocus. Thiswasgreatforourindustrybecauseoftheincreasein business,yetthebestpartforusisthatevenourexisting clientsstartedpayingthatmuchmoreattentiontoour serviceandbeganhelpingthemomentumthatwecreated.
Trevor Stewart Founder, and CEO Let's
Get Optimized
Whatwouldbeyouradvicetobuddingentrepreneurs whoaspiretoventureintothedigitalmarketingspace?
Thisindustryisjustgettingstarted.Manypeoplehave difficultygraspingtherealmofdigitalmarketing,which leavesagreatopportunityforthosethatcansimply understanddigitalandhowitworks.Iwouldsaywiththe staffingcostsrisingthatourindustryisontheupandup.
Howdoyouenvisionscalingyourcompany'soperations andofferingsin2022andbeyond?
Thisyearisamassiveshifttolocalservicessothatwecater hyper-localsimplybecausethisiswhereGoogle'sfocushas beenoverthelastthreeyears.
Pleasegiveusafewtestimonialsofyour clients/customersandalistofawards/recognitionsthat accuratelyhighlightyourorganization'spositioninthe market.
WehavebeentoptwoorthreeSEOCompaniesinCanada nowforovertenyearsstraight.ToptwoinClutch,SEM Firms,andtheManifest.
MacRAE’S
Theworldisfulloforganizationsthatareworking hardtoachievemaximumresults.But,insome cases,smartworkwinsoverhardwork.Onemight ask,where?
Theanswerissimple: Digital Marketing Thesmarterthe companyisatitsdigitalmarketingefforts,thebetterit achievestoprankingsandattractsmorecustomers.
Asiswidelyknown,theworldofdigitalmarketingisfullof competition,andgainingcustomers'interestinsucha scenarioistough.However,thebestpartisthatifone appliessmarttactics,theycangetmassivetraffictotheir websitesandotherdigitalplatformswithinamatterofdays.
Inanidealworld,applyingsmarttacticsindigital marketingeffortsforthefirmmeansemployingthedigital marketingagency'sservicesthathaveconsistentlystayed truetotheirpromisestotheclients.
Stayingtruetotheresultspromisedtoitsclientsand deliveringthemthebestpossibledigitalmarketing solutionsisMacRAE'S.BasedinMississauga,ON, CANADA,thedigitalmarketinggiant,withtwo-plus decadesofexperience,deliversreliableresultsfor dramaticallyboostingitsclients'onlinepresence.
WehadanexclusiveinterviewwithMacRAE'Svisionary CEOandFounder,HughOwen.Hesharedinsightsabout thecompany'sjourneyandhowitisenablingthousandsof businessestohaveastrongonlinepresence.
The following are the excerpts from the interview:
Pleasebriefouraudienceaboutyourcompanyandits positionasaleadingSEOanddigitalmarketing company.
MacRAE'ShasbeenaleadingexpertinB2Bmarketingand informationservicesforoveracentury,andwehavebeen
helpingB2BandB2Cbusinesseswiththeironlinepresence andleadgenerationforover20years.Wehavehad hundredsofmillionsofvisitstoourwebpropertiesand helpedtensofthousandsofbusinesseswiththeironline presence.
Aswellasbeingaproviderofdigitalmarketingservices, wealsoownandoperateaselectionofleadingbusiness directoriesanddataservicesproviders,including MacRAE'SBlueBook,oneofthemostrecognized industrialinformationbrandsintheUS,andScott's Directories,Canada'smostrespectedbusinessinformation database.
Tellusmoreaboutyourofferingsandwhataspects makethemstandoutinthecutthroatmarket.
Westarteveryinquirywithafreeconsultationtolearn moreabouttheirwebsite,business,andidealprospects. Oncetheysignwithus,wehaveanextensiveonboarding processforourteamtoresearchandunderstandtheclients' business,products,andcompetitorssowecanputafull strategytogethertobequicklyeffective.
Weprovideourclientswithmonthlyreportingcallsonline. Othercompaniesoftendothemquarterly.Wewantto ensuretheclientsknowwhatweareworkingonandseethe progress.
Pleasebriefusaboutyourjourneyintheindustryand howyouhavemadethecompanyexcelinitsniche market.
IstartedMacRAE'Sover20yearsago.Westartedby launchingsomeofourpaperbookindustrialdirectories online;MacRAEsBlueBook.comandCTIdirectory.com.We learnedaboutSearchEngineOptimizationandhowtobest getourpropertiestorankhighlywithGoogleforthe productsandserviceswehadlistedinthedirectories.
Hugh Owen CEO & Founder MacRAE’S
We've
had hundreds of millions of visits to our web properties and helped tens of thousands of businesses with their online presence.
Weweregettingmillionsofvisitstooursitesmonthly, drivinglotsoftrafficandleadsforouradvertisers.From there,wedecidedtotakeourSEOknowledgeandstartto offerSEOservicestoouradvertisers,andtoday,thatisnow thecorepartofourbusiness.
Beinganexperiencedleader,shareyouropiniononhow theadoptionofmoderntechnologieslikeAIandMLis impactingthedigitalmarketingindustryandhowyou areadaptingtothechange?
Artificialintelligenceandmachinelearningareallowingus tolearnmoreaboutourclient'scustomersandideal prospects.Thisgivesusadditionalinsightintothebuyer personasothatwecanusethisinformationtohelpon clients'websitesaswellastargetpaidadvertising campaignsmuchmoreeffectively.
WhatinitialchallengesdidyoufaceduringtheCOVID19pandemicandhowdidyoudrivethecompanyto sustainitsoperationswhilealsoensuringthesafetyof youremployees?
Whenthepandemichit,therewasabighaltinbusinesses spendingtheirmoney Thereweretoomanyunknowns,so businesseswereverycautious.Afewweeksafterthe lockdownstarted,wenoticedahugeincreaseindemandfor businessestryingtoincreasetheironlinepresence,since thatwasoneoftheonlywaysthatbusinessescouldconnect andselltotheircustomers.
Someofourclientsthatwerehithardbythepandemic wantedtostoptheirSEOprogramstemporarily.Weknew thatiftheypausedtheircampaigns,itwouldtakeabigdip intheirratings,hurtingtheirbusinessesmore,sowe assistedthemfinanciallysothattheycouldcontinuetheir programswhiletheystruggledtocomebackfromthe pandemic.
Appreciation by Clients
It is clear that MacRae's is good at what they do. They have helped businesses like mine, Mellow Walk, navigate SEO, enhance our content, and better connect digitally with customers. - Andrew Violi, Mellow Walk
The team at MacRAE's really seems to care about the success of their clients. They work to build long-term, mutually bene cial relationships based on results. Our experience in working with them has been excellent! - Essential Skills
We had a clear idea of what we were looking for and interviewed three suppliers for the best chance of success. We selected MacRAE's because they asked us the right questions that showed they had a ton of experience (already in 2012) and they demonstrated that they understood what was needed for us to be successful. - Rob Dunford, The Dunford Group
Whatwouldbeyouradvicetobuddingentrepreneurs whoaspiretoventureintothedigitalmarketingspace?
Withsomuchcompetition,it'satoughmarketforsure.I thinkthenumberonethingtodoishirethebestpeoplefor yourteam.Strongleaderswhoknowtheindustryand DigitalMarketingtobeabletoguideandleadtheteam withthemostcurrentandup-to-datetrendsarecrucial.
Howdoyouenvisionscalingyourcompany'soperations andofferingsin2022andbeyond?
Wearecontinuouslygrowingourteamtobringthebestin thebusinessonboard.Wearehiringtobeabletooffermore technicalwebsiteplatformsandexpandintoWebApp Developmentin2022.
IMPACT of in SEO BRAND BUILDING
Inourdailylives,weresonatetobringabetter
experienceineverystepofaladder Asacompany,we expecttoobtainabetteruserexperienceineverystep ofgrowth.Whilewearekeentounderstandthesignificant componentsofsocio-culturalsociety,weforgetthat acknowledgingtechnologyhaschangedtheperceptionof socialinfrastructure.
But how is an infrastructure built?
Infrastructureisbuiltonthepillarsofdifferentsegments;it dependsonwhichtypeofserviceisallocatedtobe provided.Theinfrastructurethatisestablishedandprovides valueisaBrand.Forabrandtoberenowned,itneedsthe sourcestoimpactthemassesortargetedaudience.
What could be the sources?
Wait!First,weneedtorecapitulatehowthebrandsare growingdigitally.It’seasyandcheesy;forabrandtomake atremorimpact,itneedstohaveSEObaseduser experience.Whilesurfingawebsite,wetendtopassonto thenextduetothebaduserexperience,whichdevaluesthe establishment.Ifacustomerisdivertedtowardcompetition, thewebsiteisconsideredamateur.Forthisnottohappen, SEOisbuilttoreachtherightaudienceandprovidea smoothuserexperience.
Forthecorrectvaluetoimprintinabrandandunderstand theimpactitcausesinBrandBuilding,itisessentialto followtheprocedure:
OrganicSystem
SEOisanaturalapproach.Thisimpliesyoudon’thaveto (orevencan’t)payGoogletohaveyoursiteappearinthe toprankings.Obtainingexposure,visibility,andclicksis entirelyfree.
However,itisn’tveryparticularclaimingthatSEOisfree. Tobeeffective,themethodinvolvestime,specialists,and tools.Nonetheless,thecost-effectivenessofSEOtobuild brandrecognitionisfarsuperiortootherdigitalandoffline tactics.
Itisespeciallycrucialforsmallenterprises,whichoften struggletocompetewithlargecorporations.However,with SEO,youmaydeveloptechniquescenteredonnichesand lesspopularlong-tailkeywordstoassistthesitecrawlthe Googlerankings.
BrandReach
Brandawarenessseekstoincreasethebrand’srecognition amongitstargetaudience.Asaresult,thisgoalistiedto
attainment,andSEOhasatremendouscapacitytobroaden thespectrumofabrand.
Ontheinternet,searchenginesarecommonlyutilized.In theUnitedStates,thetypicaluserdoesmorethanthree dailysearches.Googleclaimsthatitssearchengine processesover2trillionsearcheseveryyear And,if companiesappearinthetopsearchresultsandthemost viewedplaces,thereachabrandacquiresisprogressed. Evenmoreintriguingisthefactthatthisrangeisvery qualified.Thebrandincreasesvisibilityamongthosewho areinterestedinwhatithastooffer
BrandAuthority
ThebrandtoppingGoogle’srankingshasthepublic’sand thesearchengine’srecognition.Ifapageachievesthat position,itprovidesthebestresponseanduserexperience.
Asaresult,auserwhoviewsthefirstgoogleresultis convincedthatthesiteisatrustworthyresource.Thisview iscriticalforbrandrecognitionbecauseitlinksauthority withthebrandandenhancesitsimageinthemindsof consumers.
ContentReinforcingBranding
Apagecanonlyranktopinsearchresultsifitprovides peoplewithqualityinformation.Thisiswhatproducesand preservesitsmarketauthority
Valuablecontentistheresourcethatdemonstrateshowthe brandmayassistindividuals.Thiscontentisnotjustabout sales,products,andservicesbutalsoaddressesthe persona’sconcerns,troubles,andrequirements.
ThisinstructionalandinformativeaspectofContent Marketing,oneofthepillarsofSEO,boostsbrandingand brandcredibility.AndasthecontentreachestheGoogle index,itreceivesvisibility,allowingittoreachmore people.
WebsiteExperience
TowinoverGoogle,apagemustprovideaworthwhile browsingexperienceinadditiontorelevantinformation.It mustadheretoUserExperienceconceptssuchasusability andaccessibilityacrossallplatformsandlanguages.
Asaresult,SEOhelpsprovideaunifiedsiteexperience. Theuserisatease,well-guided,andinvitedtofulfilltheir
goals.Thissignifiesbrandrecognitionaswellasconversion sinceitlinksfavorableimpressionsandsentimentswiththe brand.
Flowingtotheend
Itisfeasibletorecognizethatthesystemdependsupon SEOanditsusabilitytooutperformthecompetition.But,it doesnotprovidetheinitialprocessofhowabrandis establishedintheeyeofthepublic.Forthebrandtorelive itsvalueisbyprovocatingtheessentialstageof infrastructure,relationshipmanagement,andSEOfora longrace.SEOhasmadeanenormoussuccessin strengtheningbusinessroots,implicatingitwillcreatea newbarintheindustry
- Prashik Bombarde
Rinnoo Network, LLC
Providing A Long-term, Robust SEO Solution
Companiesmaysucceedingetting#1rankingsin
thesearchengineresultpagesthroughSEOefforts butstilldonotgeneratetheexpectedleadsthrough theirwebsites.Soundsfamiliar?Thisdirectsustothe question, "What should be the primary focus of a website?”
Thesimpleansweris to fulfill the purpose of the user's visit using highly engaging content.Whoarethesevisitors? Theyarenotbots.Theyare"humans,"andtherefore,itisof theutmostimportanceforanywebsiteownertoensurethat thedisplayedcontentiseasilyaccessibleandreadableto thehumans.
However,today,intheracetogetintothetopsearch results,manydigitalmarketingcompaniesfocusoncreating contentthatissuitableforsearchenginerankings.Thenthe secondpreferenceisgiventothepurposeofthevisitors. Companiesmustworkwithdigitalmarketing agencies/partnersthatpromiselong-termresultsratherthan short-termsuccess.
Onesuchcompanythatfocusesonmakingclients'websites productivebyusinghighlyengagingandeasilyaccessible contentisRinnooNetworkLLC.
RINNOOstandsfor"ReliableInnovativeNationwide Networks,OperatingOnline!"Itisaninformation
technologycompanyspecializedinprogrammingand softwaredevelopment,advertising,marketing,graphic designing,andmanagingsocialmediaaccounts.
WegotanexclusiveopportunitytointerviewAliSleiman, theCTOandCo-founderoftheRinnooNetworkLLC, whereheshareddetailsaboutthecompany'sjourneysince itsestablishment.Healsospokeabouthowhiscompany's innovativesolutionsarehelpingclientshavealongstandingonlinepresence.
Below are the excerpts from the interview:
Pleasebriefouraudienceaboutyourcompanyandhow itiscurrentlypositionedasaleadingSEO,Software Development,anddigitalmarketingcompany.
Westartedtenyearsago,backinOctober2012,by launchingRinnoo.net,anonlinebusinessdirectory.Sofar, 21.8millionuniquepeoplehavevisitedthewebsite36.9 milliontimesandviewed64.5millionpages.90%ofthat trafficwasfromfreeorganicsearchresults,whichproves ourstrengthinSEO.80%oftheoveralltraffichas happenedinthelastfiveyears.ThenweestablishedRinnoo NetworkLLCcompany,andwedevelopedmanyother websitesandplatformsthatallturnedintosuccessstories andachievedhighrankings.
TalkingaboutSEO, whatmadeusaleading SEOcompanyisthatwe focusonthehumaninstead ofthebot/crawlerwhile developingorenhancing awebsite'sSEO.
Ali Sleiman CTO & Co-founder Rinnoo Network, LLC
Beingaleadingdigitalcompanyisnoteasyatall, especiallywhentherearethousandsofothercompanies competinginthesamebusinesstype.
TalkingaboutSEO,whatmadeusaleadingSEOcompany isthatwefocusonthehumaninsteadofthebot/crawler duringdevelopingorenhancingawebsite'sSEO.This meansthatweenhancethecontenttobehighlyreadable andeasilydigestedbyhumans.Itmakesnodifferencetous whetherornotweincludeaspecifickeyword;whatmatters isthatthecontentcoversthesubjectofthedesired keyword(s).Ofcourse,therearemanyothertipsandtricks whichareoursecretrecipe.
Asasoftwaredevelopmentcompany,weneveruseareadymadecontentmanagementsystem(CMS).Wehave investedinbuildingourownCMSenginefromscratch,and weusecustom-developedcodeinallourprojects.This guaranteesthebestperformance,security,andoverall controlforanyfeature.
Regarding digital marketing, we have two unique features that make us special.
Ÿ Thefirstpointofstrengthisourownershipof Rinnoo.net,themostvisitedwebsiteintheArabregion. Peopleuseittofindplacesandotherbusinessesnear them,soplacingadvertisingbannersonthisplatform willhaveanextremelyhighROI.
Ÿ Thesecondisrelatedtohowweexecutetheclient's digitalcampaignsonsocialmediaplatforms,YouTube, andGoogle'sdisplaynetwork.Whatmakesusspecialis ourtransparencywiththeclient:weclearlydisplaythe livedashboardsoftheadvertisingplatform,which allowstheclienttoseetheactualamountsspent.Unlike otherdigitalmarketingagencies,thisdomainisnotone ofourmainsourcesofincome.So,wechargetheclient alittleamounttomaximizetheirprofit,andtoletthem getthebestpossibleresults,whichtheywillnot experiencewithothers.
Tellusmoreaboutyourofferingsandwhataspects makeitstandoutinthecutthroatmarket.
Manycompanies,aswellasfreelancers,offerSEO services.Themajorityguaranteerankingsonthefirstpage ofsearchengines,andtheypromisetodeliverquickresults withinamonthorless.Butwhentheygetthejob,they simplyrunapaidSEMcampaigntoshowsponsoredsearch resultsonthefirstpageofsearchengines,addmetatagsto thewebsitepages,andbuybacklinksfromotherwebsites.
SEOgoesmuchfurtherthantheabove,andofcourse,it shouldnotincludeanysponsoredsearchresults.Results cannotbeseenbeforethreetosixmonths,whichisthe normaldurationforsearchenginestocrawl,index,and rankthewebsiteagainstotherwebsitesthatareoffering similarcontent.
Accordingtous,andinadditiontofocusingonthehumans insteadofthebots,weassuretocorrectlydisplaythe requiredmetatagstobecompatiblewitheverywebpage. SEOismostlyenhancingthecoreengineofyourwebsite insteadofitsouterinterface.Thewebsite'sdatabaseusually getsasubstantialpartofourattention.Weenhanceits performancetohelpitdeliverthedataqueriesfaster,which
resultsinfasterpageload,thusbetteroverallwebsite performance.Incertaincases,werecommendthattheclient movestoanotherserverhostingoradifferenthosting providerifwefindthatitisslowingdownthewebsite. Thesewerelittlehintsatwhatwedo,andtherearemany othertipsthatareoursecretrecipe.
Pleasebriefusaboutyourjourneyintheindustryand howyouhavemadethecompanyexcelinitsniche market.
Istartedprogrammingin1999duringhighschool.Coding was,andstillis,mypassiontothisday,andthispassion mademeaprofessionalsoftwaredevelopertoday.Iworked formanyyearsasafreelancesoftwaredeveloperandsold multiplesoftwareproductsduringthoseyears.Istartedmy firstfull-timejobintheyear2008byworkingatIntegrated DigitalSystems(IDS)foraroundfiveyears,whichisa softwaredevelopmentcompanywithclientsinmultiple sectorsinfinanceandnewspublishing.
Then,in2012,Iworkedasanonlinetechnicalmanagerfor AlraiMediaGroup,whichistheleadingmediacompanyin Kuwait,owningAlraiNewspaperandTV.Duringmyjobat Alrai,IdevelopedbothwebsitesforthenewspaperandTV,
whichhighlyimprovedtheirrankingsandtrafficandshifted thewebsites'rankingstobecome#1inKuwait.ThenI workedasadigitalmarketingmanagerforM2RGroup,one ofthebestmarketingagenciesinKuwait.ThereImanaged allonlinedigitalcampaigns,andIalsodeveloped customizedsoftwaretomanagethecontentoftheoutdoor digitalscreens(DOOH).
Finally,IshiftedmyfocustoourownbusinessthatIhad alreadyestablishedwithmywife,RanaKaafarani(CEO &Co-founderatRinnooNetworkLLC),andmybrother, IbrahimSleiman(HeadofITatRinnooNetworkLLC).
Sincetheyear2012,Ihavebeenworkinginparallel betweenourownbusinessandmyotherjobs.Doingso helpedmegetthebestexperiencepossibleinashorttime comparedtothemultipleindustriesthatIservedin.Iam proudtohavesolidexperienceinthefinanceindustry (KuwaitStockExchange,investmentcompanies,and banking),thenewsindustry(newspapersandKuwaitNews Agency,KUNA),andthemarketingindustry(onlinedigital marketingandDigitalScreen,knownasdigitalout-ofhome,orDOOH).
Beinganexperiencedleader,shareyouropiniononhow theadoptionofmoderntechnologieslikeAIandMLis impactingthedigitalmarketingindustryandhowyou areadaptingtothechange?
AIandMLworkbestwithprocessingdatatoderivenew resultsordecisions.Digitalmarketingcangeneratealotof data,whichhelpstodrivethedigitalcampaignstogenerate betterresults.
ButapplyingAIorMLindigitalcampaignsisabig challengebecauseitrequirescustomsoftwaredevelopment topreparetheMLmodelsandruncostlyprocessingpower totrainthosemodels.So,theadvertiserwillhavetopay multipleformsofcoststorunthecampaign,which minimizesthemarginofprofitfortheadvertisedproducts.
Whatwouldbeyouradvicetobuddingentrepreneurs whoaspiretoventureintothedigitalmarketingspace?
Thedigitalmarketingindustryisgettingbiggerdayafter dayasmorebusinessesareshiftingonline,necessitating moreonlineadvertisements.Butatthesametime,thereare hundredsofdigitalmarketingagenciesineverycountry, manyofwhichcannotsurvive.Whenadigitalmarketing
agencyrunsacampaignforaclient,theychargeacertain percentageofthecampaignbudgetplusafixedamountfor designingthecreativesandvisualsandexecutingthe campaign.
Torunadigitalmarketingagency,you'llneedatleastone experiencedwebgraphicdesigner,ananimator,acontent creator,atranslator,anoperatorwhoexecutescampaigns;a salespersonwhohelpsbringinnewclients;andamanager whooverseestheentireteam.
Addtothatthecostofhigh-endcomputerswithhigh processingpower,high-qualityinternetconnectionswith fastuploadbandwidth,andmassivestoragedevicesthatcan holdthegraphicdesigners'largeimagesandvideos.There willbemanysalariesandexpensesthatthedigital campaignchargeswillcover,andif,forsomereason,you donotgetenoughcampaignstopayyourcosts,youwillnot beabletosurvive.
Youcanstilltryitifyouhaveuniquefeaturesthatmake youragencyspecialcomparedtoothers,whichwilldrive morepeopletobenefitfromyourspecialservices,which loweryourcostsandincreasesyourrevenues.
Howdoyouenvisionscalingyourcompany'soperations andofferingsin2022andbeyond?
Wehavealreadyfinisheddevelopingandlaunching ProScreens,acustomizedcontentmanagementsystemthat allowscompanieswhoowndigitalscreenstousethe softwaretoruntheircontentontheirscreens.
CompaniesthatcanbenefitfromthissoftwareareDOOH agencies,restaurantchainstodisplaymealsontheirinrestaurantscreens,retailshops,andmanyothers.The softwareisconnectedtotheRinnoo.netplacesdirectory whereitallowsuserstoseethecontentofthescreens online,inaninteractivemapthatshowsalllistedscreensas onedigitalscreensdirectory.
Also,in2022,wewilllaunchmobileappsforthe Rinnoo.netbusinessdirectory,whichwillgreatlyincrease itsmarketshareanditsvalue.
Moreover,weplantosoonoffertheopportunityfor investorstopartnerwithus,toletusgrowfasterand expandtoothermarkets.
