Top 10 Inspiring Business Leaders Making a Difference 2022 March2022

Crical Mindset

Treading New Ground Comprehending the Leadership Mindset for the 21st Century Social Entrepreneurship and A New Paradigm for Business Leadership

Preeti Krishnan

Powering Reliabilities in the FinTech Space

Preeti Krishnan

ITrailblazingLeadership, InspiringBusinesses

deation,Innovation,andInspirationhavebeen

amongthemostfavoredtrioofentrepreneurs worldwide.

Furtheringthejourneyofideation,Innovationand inspiration,itisbesttorefertoSteveJobsandhis saying,"My job is not to be easy on people; my job is to make them better."Ideatingthisthoughtdefinitely ushersinspirationineveryindividualbutisiteasy enoughtoutilizethesheerspringofinspirationand excelinthecurrentcutthroatcompetition?

Dwellingonsuchaninstigatinginquiry,youwould landonthesolutionthatInnovationcanhelpusmove forward!

Onceknowntobethego-to-recipeofasuccessful business,Innovationhasfounditsspaceatthe forefrontoftechnologicalleadershipandis exemplifyingitsbenefitsintheglobalbusinessspace. Today,ifonescoutsintothebusinessworld,itis easilynoticedthatbusinessleadersarejudiciously

utilizingtechnologywithleadershipskillswhilepropelling businessestounimaginedheights.

Buteverimaginedsteppingintotheshoesofabusiness leaderwhoinvestssleeplessnightsintotheintense workflow,digsdeepintothecorporatehurdles,scoutsfor technologicalsupport,andriseswithasuccessfuloutcome!

Suchasolutionnotonlyrevampsthebusinessmarketbut alsofacilitatesasocio-economicsolutionthatdisruptsthe entirebusinessmarketwithtechnologicalmarvels.

Suchinspiringstorieshelpusintrospectthelifeofbusiness leaderswhohaveweatheredthestormandarestandinglike anenlightenedguidinglightfortheworld.Thishasa multitudeofbenefits.Itnotonlyhelpsunderstandthesocioeconomicstrugglesbutalsogivesaroadmapofhowa businesscorporateshouldvisualizeabusinessmarket. Transgressingsuchcommitmentofbusinessleadersto

bolsterinspirationamongtheentrepreneursandbusiness corporatesisournewedition,"Top10InspiringBusiness LeadersMakingDifference2022.”

Whileyouscrollthroughtheinspiringstories,makesureto readtheinsightfularticlescraftedbyourin-houseeditorial team.

Ihopeyouhaveaninspiringandhappyread!

Preeti Krishnan

Powering Reliabilities in the FinTech Space

18

Comprehending the Leadership Mindset for the 21st Century

32

Social Entrepreneurship and A New Paradigm for Business Leadership Treading New Ground Crical Mindset

Helen Child Driving the Transformave Wheel with the Open Banking Excellence

16

Michael Collura Providing Helping Hands to the Society

22

Rohit Garg Creator of A Virtual Queue Management Soluon to Save Time and Resources

26

Vladimer Botsvadze

Scaling Companies with Digital Transformaon

36

Editor-in-Chief Sumita Sarkar

Anish Miller Senior Editor

Managing Editor

Bhushan Bhad

Art & Design Assistant Visualiser David King

Art & Design Head

Co-designer

Rohil Shinganapurkar

Paul

Mrunalinee Deshmukh

Sherin Rodricks Business Development Manager

Marketing Manager Joseph D'souza

Business Development Executives

Kelly, David

Technical Head Jacob Smile

Assistant Technical Head

Technical Consultants Prachi, Rajeshwari

Digital Marketing Manager Alina Sege

Assistant Digital Marketing Manager Renuka Kulkarni

SME-SMO Executive Gemson

Research Analyst Eric Smith

Circulation Manager Tanaji Fartade

sales@insightssuccess.com

March, 2022

Qwaiting qwaiting.com

RohitGarg (Co-founderandCEO)

DailyPay,Inc. dailypay.com

AMMC ammc.ma

Digitaltransformationand socialmediainfluencer vladimerbotsvadze.com

PreetiKrishnan VP,StrategicBusiness Operations

Nezha

Hayat President

VladimerBotsvadze Advisoryboardmember

Qwaitingreducecustomerqueuetime,increasestaffproductivity anddeliveradelightfulcustomerexperience.Itprovidessolutions foreverybusinesssize

DailyPay,poweredbyitsindustry-leadingtechnologyplatform, isonamissiontobuildanewfinancialsystem.Partneringwith America’sbest-in-classemployers,includingDollarTree, AdeccoandBerkshireHathaway,DailyPayistherecognized gold-standardinon-demandpay

AMMC,actingastheFinancialMarketAuthority,wasestablishedby “Dahir”,(RoyalDecree),establishingLawNo.1-13-21bearingLaw No.43-12andwhosemissionistoensuretheprotectionofsavings investedinfinancialinstruments;equaltreatmentofinvestors, transparencyandintegrityofthecapitalmarketandoftheinvestors information.

VladimerBotsvadzeisagloballyrenowned,award-winning digitalmarketinginfluencer,leadingsocialmediastrategist, keynotespeaker,professor,consultant,trainer,coachand mentor

EDF edf.fr

FirstRand firstrand.co.za

ValerieLevkov SENIORVP

Globacom bella-disu.com

InHome PersonalServices ihps.com

OpenBankingExcellence openbankingexcellence.org

TugendhaftWapnick Banchetti&Partners twb.co.za

MaryVilakazi

CEO

BellaDisu ExecutiveVice Chairman

MichaelCollura Founder,President

HelenChild Co-founder

SharonWapnick CEO

EDFisbuildingaCO2-neutralenergyfuture,reconcilingthe preservationoftheplanet,well-beinganddevelopmentwithits innovativesolutionsandservices.

FirstRandLimitedisoneofthelargestfinancialinstitutionsin Africabymarketcapitalisation.InadditiontoSouthAfrica,the groupoperatesinninekeyAfricanmarkets,theUKandIndia.

Globacomprovidesworldclasscuttingedgetechnologyand designstelecomsolutionstosuitetheneedsofvariouspublic group,irrespectiveofsize.Itrevolutionizedthetelecoms industrybybeingtheFirsttointroducethepersecondbilling optionand4Gservice.

InHomePersonalServicesbringsauniqueapproachto caregiving—onethattakesthe“senior”outof“senior care”—andallowsustoseeamazingpeoplewhoarebeautiful ineverywaynomatterwhatage

OpenBankingExcellence(OBE)istheworld’sleading communityofOpenBankingandOpenFinancepioneersfrom thebreadthoffinancialservices,includingFinTechs,Banks, RegulatorsandBigTechs,thatgathertolearn,sharestories, sparkdebateand,importantly,collaborate.

TugendhaftWapnickBanchettiandPartners*isaleadingSouth Africanboutiquecorporateandcommerciallawfirm,centrally situatedintheeconomichubofSandton'sCBD.

Powering Reliabilities in the FinTech Space

Preeti Krishnan ,,

DailyPay has been rapidly expanding these past six years, and Preeti is quite excited to continue to take part in DailyPay's growth.

Pree Krishnan Vice President, Strategic Business Operaons

Westeppedintoanewworldin2014.Ithappened withoutfanfare,withoutaTVmention,without aWallStreetjump,anditdidn'teventrendon Twitter.Butforthefirsttimeinhistory,cardandcontactless paymentssurpassedcashtransactions.

Historically,astechnologyevolved,thebankingindustry alwayskeptpaceinintegratingthosenewtechnologiesin ordertobetterservetheircustomers.Butallofthatchanged duringthefinancialcrisisof2008.Duringthecrisis,banks werefocusedondealingwithnewrules,regulatory requirementsandfinesimposedonthem.Innovation becameadistantpriority

Butinthesameduration,someofthemostgame-changing technologicalinnovationsevolved.Wewereintroducedto newplatformsandproductsthatchangedthewaywelived ourlives,fromtheiPhonetoAirbnbtoUbertoSeamless. Theyquicklybecameintegratedintoourday-to-day experience.

Consumersbegantoexpectmorefromtheirfinancial institutions.Agapwascreatedbetween'whatyourbanks offeryou'andwhatyouasacustomercametoexpectfrom auserexperienceandconvenienceperspective.

That'gap'iswhattheFinTechindustryisfocusedon capturingrightnow.However,thegapwassolargethat evennon-traditionalbankingplayersdecidedtojoininand takeadvantageofit,primarily,technologyfirms.Andthe restishistory.

Itisanewworldwearelivingintoday.Thisnewworld needsnew-ageleadershipthatcanbridgethegapandcreate advancedsolutions.

Thesekindsofleadersaren'tbuiltovernight.Greatleaders developthroughanever-endingprocessofself-study, education,andexperiencecombinedwithinternal willpoweranddesire.

Allthesequalities,andmanymore,canbeattributedtothe VicePresidentofBusinessOperationsatDailyPay–

PreetiKrishnan

PriortojoiningDailyPay,PreetiKrishnanwasworkingas anattorney.Althoughsheenjoyedtheintellectual stimulationandtheprofessionalexperiencegainedworking inlaw,shewantedtodiphertoesintomoreoperationally focusedprojectswhereshecouldbepartoftheentire process.

,,Joining DailyPay has been a rewarding journey that has not only challenged me to think outside the box but also has molded my career.

Coincidentally,PreetistumbledacrossaLinkedInpostfrom JasonLee,DailyPay'sFounderandCEO,tojoinas DailyPay'sfirstChiefofStaff.DailyPay'smissiontocreate anewfinancialsystemtohelptheeverydayworking Americanpiquedherinterest,andshejumpedatthe opportunity.

“Joining DailyPay has been a rewarding journey that has not only challenged me to think outside the box but also has molded my career,”recountedPreeti.“AsthecurrentVice PresidentofBusinessOperationsatDailyPay,Ihavemy handsinvariouscompany-wideoperationsfromstructuring aclearproduct'go-to-marketframework'todrivevalueto allinternalandexternalstakeholderstostrategically thinkingofnewideastoincreaserevenue,”sheadded.

DailyPay–TheIndustryDominator

DailyPayworkswithenterprisesandFortune500 companiesinjustabouteveryindustry,fromhealthcareto restaurants.Throughitsmassivedatanetwork,proprietary fundingmodel,andconnectionsintoover6,000endpoints inthebankingsystem,DailyPayiscontinuallyworking hardtoensurethatmoneyisalwaysintherightplaceatthe righttimeforemployers,merchants,andfinancial institutions.

DailyPay's Pay Balance,afirst-of-its-kindtechnologythat revolutionizestheexperienceofpaybychangingtheway employeesaccesstheirmoney,hasbeeninstrumentalin buildinganewfinancialsystemthatreachesmore

employersandemployees.DailyPayusershavebeenable topayover17millionbillsontimeoverthelastfewyears aloneandover50milliontransferswerepaidout.

Knowingthepotentialoftheirplatform,theDailyPayteam expandedPayBalancetothebankingindustryby introducingtheDailyPayMarketplace.TheDailyPay Marketplaceprovidesbanks,FinTechs,andalltypesof financialservicesproviderstoparticipateintheon-demand paymovementforthefirsttime.

BypartneringwithDailyPayviatheMarketplace,DailyPay clientswillgainaccesstoDailyPay'sproprietaryondemandpaycapabilitiesattheintersectionofpayrolland banking.ThisincludesDailyPay'sflagshipproductsthat giveemployeesaccesstoearnedpaypriortopaydayand theentiresuiteofDailyPaycapabilities.

RidingtheTechWave

Sixyearsago,offeringemployeesaccesstotheirearned paydailywasunfathomable.Therewasnotechnologyset inplacetoturnthisintoarealitynorwerethereany guidelinestocreateasolution.Fastforwardto2021, millionsofemployeesnowhaveaccesstotheirearnedpay atanytimefromanywherewithDailyPay.DailyPayhas improvedemployees'livesandtransformedpayintoa uniqueexperience.Tocombatthemasslaborshortages negativelyaffectingbusinessesandtheeconomy,businesses havepartneredwithDailyPay,boostingrecruitmentand retention.

,,DailyPay is already transforming the nancial system and in a couple of years, Preeti expects more companies to adapt DailyPay and for daily access to the platform to be the norm.

DailyPayisonetechnologycompanythathaspositively impactedtheeconomyandtransformedhowindividuals receivetheirpay.DailyPayisnormalizinghavingaccessto one'spayandcreatinganefficientworkforceandpay system.Theadvancementoftechnologyandincreased usageoftechnologyopenmoredoorsforcreativity

“We've advanced from cash to cheques, online bank accounts, direct deposits, credit cards, on-demand pay, and much more simply because of technology. So, expect more technologies and services in the finance sector and for them to become part of our daily lives,”remarkedPreeti.

ThePandemicDictate

DailyPayconsidersthesafetyofitsemployeesasits numberonepriority.Preeti'steaminvestedinadditional technologiessothateveryemployeewouldbeconnectedto thelargerbodywhileworkingremotely.Evenafteropening theofficedoors,theysetinplacesafetyprotocolssuchas socialdistancingandhandsanitizersaroundtheworkplace.

ExplainingthepandemiceffectonDailyPay,Preeti Krishnanexplained,“Whilemanybusinessessuffered economiclossesduetothepandemic,DailyPaysaw significantengagementandpartnershipsformduringthis period.WithprovenstudiesofDailyPayimproving retentionrates,employees'lives,andadditionalpositive benefits,manycompanieswereknockingonourdoorsfora DailyPaysolution.Whenweencounteredchallenges,we strategicallypivotedtoensurethatourbusinesskept runningsmoothly.”

TheNeotericVoiceofDailyPay

DiversityandinclusionareatthecoreofDailyPay'svalues andhavebeeninstilledintothecompanyculturesincethe beginning. DailyWomen,DailyPay'swomen-centric employeeresourcegroup,wasformedinthefirstyearof ourcompany'sfounding.Overtheyears,thisgrouphas growntremendouslyandhasbeeninstrumentalincreating thenextgenerationofleadersinthefintechindustry.

AccordingtoasurveyconductedbyDailyPay,63%of surveyrespondentsagreedthathavingfemaleleadersina companywasgoodforbusiness,and53%indicatedthat havingwomeninleadershippositionsmakesacompany betterpositionedtorelatetocustomers.Diversityand inclusionintheworkplaceareamust-have,andleaders shouldputintheefforttocreateasupportiveenvironment.

,,DailyPay is one technology company that has positively impacted the economy and transformed how individuals receive their pay.

ToInfinityandBeyond…

Preetienvisionsherselfasanexcellingworkingmomwho issuccessfulathomeandatwork,andonthatnote,Preeti remarked–“Wherever I am, I envision myself to be a leader that invests in my team and develops operation strategies to help companies better manage their staff, finances, and relationships. Data and processes have always excited me and working at DailyPay has encouraged me to think and execute with a big mindset. I plan to continue to execute strategic, data-driven action steps that contribute to a company's growth framework.”

DailyPayhasbeenrapidlyexpandingthesepastsixyears andPreetiisquiteexcitedtocontinuetotakepartin DailyPay'sgrowth.Thecompanyalreadyservesmillionsof peopleandpartnerswith80%oftheFortune200 companiesthatofferon-demandpay.

DailyPayisalreadytransformingthefinancialsystem,and inacoupleofyears,Preetiexpectsmorecompaniesto adaptDailyPayandfordailyaccesstotheplatformtobe thenorm.Tosupportitsclientsandtheiremployees, DailyPayhasbeeninvestingresourcesintodevelopingnew solutionstocreateanevenmoreholisticfinancialsystem foreveryone.

So,beonthelookoutin2022forsomenewinventions!

Driving the Transformative Wheel with the Open Banking Excellence

TheOpenBankingmodelhasbroughtextraordinary changetoalmosteveryindustry.Eachyearwesee newinventionshappeninginthebankingsector withthehelpoftechnologicallyenabledthirdparties.The concepthasenabledbankingandotherindustriestothrive, andthepossibilitiesofitsexpansionarevast.

Throughexpertdiscussionsandbrainstorming,itispossible toacceleratetheadoptionofsmartinnovationsusingOpen Banking.Theinnovationdriveisspedupbyfuturistic businessleaderHelenChild(Founder)throughher communityplatformcalledOpenBankingExcellence (OBE).

OBEhasfacilitatedprofessionalexpertsfrombanking, fintech,regulators,BigTechs,andstakeholdersfromvarious industriestocometogetherononeplatformtolearn,share stories,sparkdebate,and,importantly,collaborate.

OBEisawell-establishedandtrustedcommunityofpeople withthegoalofraisingawarenessabouthowmakingbank dataaccessibletothirdpartieswouldbenefitcustomers.The communityalsohasPRconnectionswithvarious prestigiousmediahouses,soyourworkcanbehighlighted throughOBE.

Inaninterviewwith Insights Success,Helenshareddetails aboutherjourneyoffoundingOBE.And,shealsospoke abouthowthecommunityisproactivelycontributingtothe developmentinfinancemanagementinvarioussectors.

Below are the highlights of the interview:

Helen,pleasegiveusabriefoverviewofyourjourneyas theFounderofOpenBankingExcellence.

ThestoryofOpenBankingExcellence(OBE)beganata networkingeventsponsoredbyFintechScotland.Menin kiltswereservingwarmwineto38fintechpioneers,andI foundmyselftalkingtopeoplewhoseideasandpassion reallyexcitedme.ItbecamecleartomethatOpenBanking wasthefuture.Iwasaskedtogathereveryonetogetherto sharemorestoriesandlearnings-whichIdid.Nowweare aglobalcommunityofmorethan15,000people.

TheroleofOBEistobringtogetherbanks,fintech, regulators,andotherindustrystakeholderstolearn,share stories,debate,and-aboveall–collaborate.Westartedin theUKbutarenowgoingglobalandhaverecently expandedintoBrazil.

OBE is a global centre of community and knowledge, driving change in Open Banking and Finance.

InSeptember2021,weintroducedtheworldtoour Brazilian familia at a campfire featuringapanelofexperts madeupofrepresentativesfromOBIE,Accenture,Banco CentralDoBrasil,theDepartmentofInternationalTrade andothers.IamreallyproudofthesuccessofOBEin Brazil,particularlybecauseuntilwestartedworkingthere,I hadneversetfootinthecountry.Itisatrulywonderful placewithaveryexcitingecosystem.TheUKwasa launchpadforOpenBankinganditisinspiringtoseeother countriesbuildingtheirownblueprintsanddrivingthe sectorforward.

Tellusmoreaboutyourcompanyitsvision,andthekey aspectsofitsstrongholdintheOpenFinanceandOpen Bankingspace.

AtOBE,webelievethatworkingcollaborativelygivesusa muchstrongervoice.Weexisttoenablecollaborationand theexchangeofideas.Wearealsobehindsomeofthe biggestglobalstoriesinfintech.Weareattheheartofthe world'sOpenBankingcommunityandenjoyastrong relationshipwiththejournalistscoveringthelatesttrends anddevelopments.

Asanauthoritativevoicewithinourcommunity,each month,OBEengageswithkeyindustryleaderswithinour globalcommunityatourCampfires.Thisallowspioneersto sharelessonstheylearnedwhilstnavigatingroadblocks fuellinginnovation,grapplewithnewideasandcollaborate onsolvingindustrychallenges.

WerecentlypublishedourfirstMegatrendsreportforOpen BankingandOpenFinance,whichfeaturedcontributions

frommorethan30industrypioneers.Thisreportisaunique snapshotoftheindustry'strajectory,providingabriefingon thestateofplayandsettingoutpredictionsonwhatwill happenoverthenextgame-changingyear

TheOBEwebsitealsohostsblogswrittenbyindustry leaders,whicharedesignedtoeducatethemediaandour audienceofOpenBankingandFinancepioneers.This rangesfromaBack-to-Basicsseriesthatisanintroduction tothetopicsrightuptoin-depth,technicalreportswritten foranexpertaudience.EveryoneiswelcomeintheOBE family!

Ourmissionistocreateexceptionalplatformsandcontent thatpromotesknowledgesharing,newthinking,and partnershipswithintheindustry–catalysingtheadoptionof OpenFinanceanddataforbetterfinancialinclusion worldwide.

Weempowerourcommunitytoconnect,collaborate,and innovate,maximisingtheirimpactandgrowthinoursector

Whatarethecorevaluesuponwhichyourcompanyis built?

Weseek"red-hot relevance"andleadchangewithinour sector.OBEisinclusive,committed,focused,and responsible.Wearemindful,authentic,andtrustworthy, withapurposeineverythingwedo.Webelieveinshining thespotlightonothers.PassingthemicisinourDNA.

Wehavealwaysbelievedthatfinancialexclusionisa fundamentalchallengethatneedstobetackledbythewider fintechsectorifitwantstoevolvefurtherinthenextdecade andbeseenasakeyenablerforlower-incomepeople.After all,asweheardataCampfirein2021,opendataincludes usall.

OBEisalsocommittedtosustainability.Thismeanswe worktooffsetourowncarbonfootprintbyworkingwith Lune.ButwealsoallowtheOpenBankingcommunityto discussbestpracticesandshareideasonhowtobuilda greenerindustry

AtaCampfirelastyear,wediscussedsuccessesinESGand exploredgreeninitiativesinOpenBankingandFinance.It reallydoespaytogogreen,andwearehonouredtobe workingwithpioneerswhoareworkingonthesustainable futureoffinance.

Diversityisembeddedattheheartofeverythingwedo.Our

communityisglobal,andweinvitepioneersfromacross theplanettojointheconversation.Wearealsopassionate aboutsupportingfemaletalent.Therearesomeincredible femaleleadersandpioneersworkingintheOpenBanking space.Weshoutabouttheirworkandgivethemaspaceto sharetheirstories,learnings,andinnovativeideas.

WithinOBE,weareproudtohaveateammadeupof inspirationalwomenandmenwhoareworkingtosharethe growthtrajectoryofthecommunity.OBEisaglobalcentre ofcommunityandknowledge,drivingchangeinOpen BankingandFinance.Diversityisapowerfulenablerof thismission.

Asanestablishedindustryleader,whatwouldbeyour advicetothebuddingentrepreneursandenthusiasts aspiringtoventureintothefinancialservicessector?

WeareinspiredbyaquotefromLordRichardDannatt,who said:"Aimhigh,bethebest,courageiskey."

Collaborationisfundamentaltoentrepreneurshipand innovation.Whenyoureachouttoothers,yougenuinely neverknowwhatcouldhappen.Remembertohave boatloadsoffunalongtheway!

HowdoyouenvisionfurtherstrengtheningOpen BankingExcellence'sstrongholdin2022andbeyond?

OBEisbehindsomeofthebiggestglobalstoriesinfintech. Weareattheheartoftheworld'sOpenBankingcommunity andenjoyastrongrelationshipwiththejournalistscovering thelatesttrendsanddevelopments.Therearenowoverfive millionactiveOpenBankingusersintheUKalone,andour sector'sglobalfootprintisrapidlygrowing.InApril,we willlaunchTheOBEConstellation,avaluableresourcefor ourfriendsinthemediaastheynavigatethesector

OBEisalsocreatingtheGlobalOpenFinanceIndex,an industrybenchmark,throughcollaborationwithpartners includingAccenture,theDepartmentofInternationalTrade (DIT),andtheWorldBank.Thisindexwillactasabeacon foranyonewhohasaninterestinOpenFinanceandwillbe updatedannually,settingupauthenticbenchmarkreferred tobyregulators,industrybodies,governments,fintechs, financialinstitutions,academia,VCs,andmore.

WewillcontinuetobuildourpresenceintheBrazilian Familia andarelaunchinginanothergeographicalarea soon.

Testaments of Effectiveness

"Working with OBE has supported Mastercard's ambion to beer engage the Open Finance community and be at the forefront of conversaon and change within the industry."

Jim Wadsworth, SVP, Open Banking Mastercard

"Open Banking Excellence is about community conversaon, contribuon and exceponal content."

Graham Cressy, Manager, Accenture

"OBE has supported our efforts at the office of the Small Business Commissioner (OSBC) by highlighng the issues through its PR efforts, securing coverage in the fintech and broadsheet press."

Liz Barclay, Small Business Commissioner

Comprehending the Leadership Mindset for the21st Century

Tst he21 centurysawanever-before-seen transformationinbusinessoperationsworldwide. Businesseshavebecomedynamic,disruptive,and ever-evolving.Tomanagetoday'sbusinesses,leadershave tohaveanadaptivemindsetallthetime.

Itisatriedandtestedfactthatthesameapproachcannot solvebusinessproblemsallthetime.Ifleadersare unwillingtochangetheirtacticsastimepasses,thebusiness willalmostcertainlystagnate.

Alongwiththetimeconstraints,thebusinesskeeps changing.Leadershavetoalwayslookforwaystomake businessoperationsbetterbytacklingeveryminortoa majorissuethatexists.Whiletechnologyhasempowered leaderstosimplifybusinessprocesses,ithasalsobrought manytestsforthemtodealwitheveryday.

Below are some approaches which could help one to develop a mindset to better deal with the leadership challenges of the 21st century

AdaptabilityandAgility

st The21 centuryisfullofdisruptions.Onecannotbecertain aboutthethingsthatareworkabletodayandcanwork tomorrow.Thisismajorlycausedbytechnologyand globalizedconsumermarket.Onecanneverknowfrom whichcorneroftheworldtheirnextcompetitionwill emerge.

Insuchasituation,itisimportantforleaderstoadapttothe agileapproachinbusiness.S/hehastobereadytocatchthe

opportunitieswithinthemarketsquicklybeforeanyoneelse does.Havingabrilliantstrategyisonething,butapplyingit attherighttimeandattherightplacerequiresalertnessand agilitytoquicklyadapt.

ATechnology-friendlyMindset

Thereisnobetteroptionthantechnology.Ifonewantsto thriveintheirbusiness,implementingthebesttech solutionsisthemostviableoption.Advancedtechnologies likeMachineLearning,ArtificialIntelligence,Cloud Computing,AR/VR,andmanymorearecausing disruptionsinthecorporateworld.

Aleadermustbeenthusiasticaboutadoptingnewerand smartertechnologysolutionstotheorganization's operations.Thiswillassistoneineffectivelymotivating othercolleaguestoseethebenefitsofintegrating technologyintoworkoperations.

Also,havinganenthusiasmfortechnologywillinspireone tomoreactivelylookforthedifferenttechnological advancementsthatarehappeninggloballyandadaptto themtohaveanedgeoverothercompetitors.

AFocusedGrowthStrategy

Duetorisinguncertaintiesworldwide,ithasbecomevery easytogetdivertedordistractedfrombusinessgoalsthese days.Therearemanyexternalandinternalfactorsthatcan distractleadersfromkeepingthebusinessonthepathof growth.

Corporateleadersmustbeabletofollowfocusedgrowth plansinordertoavoidbeingdeterredfromexpansionplans. Onehastolearntofigureouttheunnecessarydistractions thatcancausethediversionsbeforehandandfixthem beforetheybecomemajorissues.

Thebestwaytodealwithsuchissuesistohaveabalanced approachtotheshort-termandlong-termgoalsofthe company.Keepingbalancedstrategieswillhelpleadersto showresilienceinpursuingtheirplansnomatterwhat.

EmpoweringTheTeam

Humanresourcesareoneofthemostimportantaspectsof anycompany.Nowadays,employeesneedtobeworkedon atindividualandgrouplevelstokeepthemmotivatedand focusedonthecompany'sgoals.Leadersneedtoapproach everyemployeeasacolleague.Theco-workingatmosphere canhelpinboostingthemoraleofemployees.

Researchshowsthatmillennialsformthelargestgroupin theglobalworkforce.Theydemandmoreflexibilityand controlovertheircareers.Leaderstodayneedtounderstand thismindsetshift.Itistheresponsibilityofleadersthese daystomakeemployeesfeelthattheyarevalued.

SocialAwareness

Itiswellunderstoodthattoday,everybusinessneedsto maintainitspositivebrandreputationintheconsumer markets.Thisiswhybusinessleaderstodaymustkeepin mindsocialimplicationswhilemakingstrategiesand decisions.

Factorslikesustainability,healthinitiatives,and inclusivenesscangiveabusinessagoodreputation.Onthe otherhand,iftheyareoverlooked,thentherearechancesof gettingthebusinesscalledoutonpublicplatforms, resultingindamagetothebrandimage.Leadersmust understandsocialissuesandworktodevelopbusiness strategiesthatwillbenefitsocietyinbothdirectandindirect ways.

InSummation

st The21 centuryisfilledwithopportunitiesandchallenges. Leaderswithacan-doattitudeandanaptitudefor technologycanputtheirbestfootforward.Also,itis

importanttodaytobeabletotakerisks.Ifonehasthe couragetoexploretheunknownpaths,onecanfindgoldif theplansucceeds,otherwise,theexperiencethatisgained canalwaysbeusedforfutureassessmentprocesses.

Furthermore,today'sleadersfacethedelicatetaskof makingeveryteammatefeelvaluedandworkedoninorder tohelpthemreachtheirfullpotential.Inaddition,leaders willhavetobeenthusiasticaboutcontributingtosocial causestoportraytheorganizationasasociallyaware establishment.Overall,itisimportantfortoday'scorporate leaderstohaveagrowthmindsettocarryontheir leadershipventuresmorepassionately

CEO and Founder

Providing Helping Hands to the Society

Thebestthingonecandoistocareforsomeone else.Helpingonepersonmightnotchangethe world,butitcanchangetheworldofthatone person.

Healthcareisthemostvitalindustryintheworld.Ina worldwherevarioustypesofdiseasesandvirusesare presentandyettobediscovered,livingahealthylifeisa toughtask.Anyoneandanytimewillrequiretotakecare, staywiththeindividualasahelpinghand,orjustbepresent foranyemergencies.

AninspiringindividuallivingintheUnitedStatesrealized thisataveryyoungage.MichaelCollura,CEOand FounderofInHomePersonalServices,startedan organizationin2004thatprovidesnon-medicalpersonal homecaretotheirclients.Theyservecaresuchas Emergencyhomecare,Live-incare,Hygienecare, Companioncare,Parkinson'scare,Overnightcare,and manymore.

ThisUS-basedorganizationhasbeenservingitsclientsfor over18yearswiththehelpofagreatteam.Michaelisvery fondofhisteammatesandtheworkerswhogavethe organizationloyalty,service,andgrowthovertheyears. Helpingpeopleisthemainmotiveandtherealessenceof theorganization.InHomePersonalServicesprovideshighqualityin-homecareandhelpsseniorswithdetermination, focus,andbeliefs.

Thetrainingthattheteamofcaregiversreceivesensures anticipationoftheneedsofeverydifferentindividual.Inhomecareworkdoesnothaveanytimelimitonits services;theteamandleaderswork24/7togivethebest servicetomeettheneedsandexpectationsofclients.Even buildingrelationshipswiththeclientsandtheirfamiliesis important.

Pillarsofthecompany

InHomePersonalServiceshasthecaregivers,theleaders, andthehappyclientsthatarethepillarsofthecompany

Theorganizationbelievesinservingcaremorepassionately andwithmorededication.Thishelpsthecompanytogrow onatrustlevelthanthefinanciallevel.Michaelfeelsthatif anyoneisenteringthisbusinesstoseekonlyfinancial growth,thenitwillbethewrongchoice.Thehealthcare industryneedsorganizationstohelppeopleandimprove healthcarefacilitiesallovertheglobethatInHome PersonalServicehas.

FirstLeaderandDirectorofService

Whentheorganizationstartedin2004,Ephraimwas appointedasthepersontoleadit.Heisstillwiththebrand today,andlikemanyothers,hehasbeenpromotedthrough theranksmanytimes.TheCaregiverPlacementteamisone oftheteamsthatsupportthecompanyandtheentire nationwidefranchisesystemthatleadsbyhim.Manyofour caregiversfromthoseearlydaysstillreachouttohim,ashe hasinstilledasenseofloyaltyanddedicationintheteam aroundhimthathasbeenquiteuniqueandunmatchedby othersinsimilarroleswithinthebrand'shistory.

TeamJennifer

JenniferFischerandJenniferSchmidtare'TeamJennifer'in theorganization.Theyhavebeenwiththebrandformany years,andtheyhavebuiltourreputationthroughoutthe market.Thesearetwoindividualscutfromthesamecloth inthattheyareprofessional,compassionate,anddedicated tothemissionofqualitycaretothosethattrustus.Two

Jennifershavethemostpositivefeedbackwithinthe organizationandfromtheclients.

Bestofall,botharepartofthesupportteamtrainingnew franchiseesjoiningthesystem.Yougettolearnfromthe verybestwhodothiseveryday!

OpiniononHealthcareTechnology

Technologyisimportant,butinnovationincarematters whenitiscompassionateandthereisatrueunderstanding oftheneedsofothers.Notechnologywillreplacethat.That iswhytheytraintheirteamdifferently.BothLovelyRanoa andStarEwellaretwosuchindividualshereonthisteam whohavedevelopedandensuredthatcompassionateand empatheticcareiswhattheyteach,sotheircaregivers understandwhatitisliketobecaredfor.Thisproduces betterqualitycaregivers,andthesetwoladieshavebuilt, fromthegroundup,auniquetrainingsystemforourbrand. Bothladieshavebeenhereaswellforadecade-pluseach.

ImpactofInHomePersonalServices

Leadershipisatrickyroadtowalkon!Notthetypeof leadershipthatonewithafancytitleandsenseof entitlementhas,thosearewhatthisorganizationreferstoas badmanagers.

Addingrealvalueandskill,InHomePersonalServiceshas IrisSantiagoandBriannaTurner Thesearetwocareer

professionalleadersthathavebuiltthebrandandits operationforusall.Bothareoriginalswiththe organization.Bothhavereceivednumerouspromotions duringtheirtenurewiththeorganization.Today,theyrun theInHomePersonalServicesbrandandcompany-owned franchiseunitshereintheU.S.andalltheirsupport operationsnationwide.TheimpactofInHomePersonal Servicesisbecauseofthem.

PandemicEffectonServices

COVID-19wasamajordisruption.Thereisnodenyingthe terriblerealityithasbroughttosociety Anotherrealityis thefactthattheirteamneverbackeddownorwalkedaway duringthispandemic.Heroescomeinallforms.Withall sincerity,theircaregivers,aides,andfieldstaffthatwere thereface-to-facewiththosethattrustedtocareforthem didnotwaverinthatcommitment.

InHomePersonalServices,thecompanyhasproudly serveditscommunityanditisbecauseofthefront-line workers,whostoodfirminthefaceofthepandemic,even beforetherewasanytraceoftestandvaccinesanddidnot leavethoseseniorstheywerecaringfor Theybrought safety,security,peaceofmind,andcomfortintheworst periodofourgeneration.Allofthem,thehundredsthatthey have,canneversaythankyouenough.

FutureofTheCompany

Michaelwantstobesurehesaysthistoeveryoneonthe teamtodayandthosewhowilljointheminthefuture. "Thankyou.Iamhumbledandgratefulforhavingyouin mylife.YouhavemadethisjourneyeverythingIhadhoped forandsomuchmore.Youarethejoyinmylifeandthe reasonforoursuccess,"hementionedtheteam'seffortwith kindwords.Helpingpeopleandprovidinghigh-qualityinhomecareservicewillalwaysbeahighpriorityofthe brand.

AdvicetoOtherEntrepreneurs

Whenaskedaboutwhatadvicehewouldliketogiveto buddingentrepreneurswhoaspiretoventureintothe healthcareservicesspace,MichaelCollurasaid,"Learnthis simplelesson.Surroundyourselfwithbetterpeoplewho canbebetterthanyouandwillmakeyouobsoleteintime.

Buildonthem,nottheprofits,andyouwillbuilda successfulenterprise."

Creator of A Virtual Queue Management Solution to Save Time and Resources

Aninspiringbusinessleaderoftenknowshowto findgoldenopportunitiesinbetweenthe difficultiesandchallengesthatlifethrowsatthem. Suchleadersbringchangestobusinessesbyfocusingonthe mostimportantstakeholder,i.e.,thecustomer The customerserviceimprovementsolutionsbroughtbythese leaderscouldpotentiallychangethewayday-to-day businessoperationsareperformed.Onesuchleaderis RohitGarg.HefoundedQwaiting,avirtualqueue managementsystem.

Customersdonotliketowaitinqueues,andneitherdoes thecompany'semployeesormanagementwanttohavea largequeuewaitingbeforethemtogetcustomerservice. Peopleliketogettheircustomerserviceinthequickest possiblewaywithouthavingtowaitinqueuesforhoursor forminutes,asamatteroffact.Itistimeconsumingand tediousprocessformany.

Whatifyoucouldwaitinthequeuevirtually,anddonot needtobepresentinthequeuephysicallyandgetnotified whenyourturncomes?Qwaitingprovidesexactlythat solution.Itisanadvantageoussolutionforboth:businesses andtheircustomers.Iteffectivelyreduceswaittimeby morethan50%anddeliverscustomizableservicesforyour business.

Byensuringthatyourcustomersdonothavetowastetheir valuabletimewhilebeingserviced,yourfirmgetscustomer appreciationandpreferencefortheirnextproductorservice purchase.

WeinterviewedRohittogetaninsightintohisinnovative queuemanagementsolutionandhisgoalsinthe technology-drivencustomerexperiencespace.

Below are the excerpts from the interview:

Pleasetellouraudienceaboutyourselfandyour professionaljourneysofar.Whatinspiredyouto establishQwaitingasoneofthegloballeadersinQueue managementandbusinesssolutionsspace?

IamRohitGarg,theCo-founderofQwaiting.Iam33 yearsoldandliveinSingaporerightnow.Asthefounder,I amresponsibleformanagingoperations,finances,and collaborativecontributionstostrategy/priorities,product andcompanystrategy,anddevelopmentprojects.

IfwetalkaboutQwaiting,itisasuitablesolutionthat assistsfirmsinenhancingproductivityanddecreasingthe workloadofmanagingclients.

Qwaitingisacloud-basedqueuemanagementsystem speciallydesignedtoreducecustomerwaittimewhile increasingstaffproductivity Thequeuesolutionsnotonly boostproductivitybutalsoincreaseprofitsandboostvisitor experience.TheideaforQwaitingcametomewhenmy friendandIwentouttodinnerandhadtostandandwaitfor alongtimebeforegettingseated.Thiswasnotthefirsttime somethinglikethishadoccurredinourlives.Everytime wewenttothatrestaurant,wewastedalotoftime.Itwas quitefrustrating.

Peoplehatetowaitinlonglines;therefore,Icreatedthis softwaretoreducesmallandmid-sizeenterprises'(SMEs') worriesandmaketheirbrandsshineinthedigitalworld.

Iputinalotofeffort,didalotofresearch,andstudiedthe queuesystematallhoursofthedayandnight.Ittookme twoyearstofinallyreleaseit.

Rohit Garg Co-founder

“ “

As an entrepreneur, my main aim is to serve businesses of all types and sizes with an efficient queue management solution that goes beyond expectations.

KindlytellusmoreaboutQwaiting,itsproducts,service offerings,andwhatmakesitstandapartfromits competition?

Iamalwayskeentoexplorehowbusinesses,especially retaillikebanks,financialinstitutions,andothercorporate settings,worktomanagetheirclients.Then,Idecidedto performcomprehensiveresearchandinvestigationintothis topic.

Aftermeetingmultiplepersonalitieslikeafewbank managers,restaurantowners,andothercompanyowners,I accumulatedmoreknowledgeaboutissuesfacedwhile managingtheircustomers.

Myaimdevelopedtocreateacutting-edgesolutionthat wouldreduceclientwaittimesandeliminatelineswhile givinganeasyandreliableexperience.Myprimarygoal wastoprovideanenjoyablewaitingexperiencewhilealso reducingcosts,increasingsales,andimprovingbrand reputation.

IstartedQwaitingafterbecomingsufficientlyawareofthe issuesthatbusinessesandtheircustomersfaced.

Whatkindofservicesandspecializedofferingsdoyou facilitatetoyourclients?WhataretheUSPsofyour company?

OurQwaitingsolutionisacloud-basedqueuemanagement softwarethatisknowntoreducecustomerwaittimes.

Weofferanappointmentschedulingsystemthatstreamlines thebookings.Itallowscustomerstoscheduleappointments attheirconvenience.Scheduling,canceling,orrescheduling thebookingsiseasy Thus,enhancingcustomerexperience andreducingtheirhasslesofstandinginlonglines.

AnothersolutionweprovideisaVirtualQueuingsystem.It helpscustomersschedulemobiletickets,monitorreal-time progress,andlowerin-personvisits.Simplyput,ourvirtual waitinglinemanagementsolutionreduceswaittime,boosts staffefficiencyexperience,andenhancesexceptional customerexperience.

Lastly,wehaveaQRcodequeuesystem.AQRcodequeue systemstreamlinesthewaitingprocessforvarying businesses.ThecustomersscantheQRcode,andsooner theyreceivetheSMSsentbythebusinessonthe confirmationoftheirplaceinavirtualqueue.Thisreduces theneedforphysicallineupsofthecrowdon-premisesand

allowspeopletoperformothertasksduringvirtual queueing.

EnlightenusonhowQwaitinghasmadeanimpactin thecustomerexperiencespacethroughitsstrongholdin theindustry.

Weallknowthatlongphysicallinesareobviouswhen customersvisitthestorestoshop.Handlingphysicalqueues becomeshardinsuchasituation.OurQwaitingsolution focusesonenhancingcustomerexperience,regardlessof thebusinessniche.

Ithasalwaysprovidedthefreedomtothecustomerstowait attheirleisureuntiltheirturncomes.Thus,increasing customersatisfaction,revenuegrowthopportunities,and thebrand'sreputation.Thesearesomecoreareaswhere Qwaitingalwaysworksandholdastronggripinthe industry

COVID-19provedtobethebiggestdisruptorsincethe Dot-combubble.Howdiditaffectyourparticular enterprise?Howdidyoudriveyourorganizationto sustainoperationswhileensuringthesafetyofyour employeesandclients?

Theglobalpandemicalteredtheexperiencesofeveryone, includingemployees,consumers,andvisitors. Communicationbetweenstaffandclientswashampered, resultinginnegativeencountersthatnooneexpected.

WeadoptedtheQwaitingqueuemanagementsystemin place.Afterall,maintainingsocialdistancingmeasureswas andistheonlykeytoensuringsafetywhilekeepingthe businessrunning.Theflexibilityofworkfromhomewas givenforthetasksthatcouldbeexecutedonline.Onthe otherhand,low-prioritytaskswerekeptonhold.

Tokeepupwiththecustomerexperience,weallowed customerstobooktheirplacesinqueueremotelyandalert themviamessagewhenitwastheirturn.Allthiskeptthe congestionlowandboththecustomerandemployeessafe fromthevirus.

Whatwouldbeyouradvicetobuddingentrepreneurs whoaspiretoventureintothebusinesssolutionsand customerexperienceindustry?

OnepieceofadviceIwouldprovidetoanyonethinking aboutlaunchingaprojectistoapproachitanalyticallyand withthecorrectmarketingabilities.

Theabilitytorecognizewhenbrilliantideasfailisthemost importantskillabusinesspersoncanpossess.Beingina positionlikethis,ontheotherhand,mayhelpyoudealwith allofyourproblems.Allthatremainsisforyoutoresearch, market,analyze,anddeliveryourgoodsandservicesto yourtargetmarket.

Makesureyouaresayingtheappropriatethingsaboutyour companyandwhatyouwanttoachieve.Anditisinthis mannerthatyouwillreachthehighestlevelof achievement.

Wheredoyouenvisionyourselftobeinthelongrun, andhowdoyouplanonscalingyourcompanyinthe future?

Asanentrepreneur,mymainaimistoservebusinessesof alltypesandsizeswithanefficientqueuemanagement solutionthatgoesbeyondexpectations.

Ialwaysmotivateworkerstoliveuptotheirownwordsand buildcustomers'trust.Recordingalltheactivitiesand approacheshelpspreserveideasforfutureuse.Allthiscan beappliedtoemployees,finances,ideas,andeverything elseforwhichthebusinessisliable.

Ialsobelievefocusingonbuildingrelationshipsand reachingmaximumbusinessesotherthantargetindustriesis beneficial.Thiswillhelptoexchangeideasandhelpscale uptheofferingsindistinctniches.

Myteamisandwillalwaysbethere24/7tosupportthe businessesorcustomerswhereverorwhenevertheyneed assistance.

Treading New Ground

Weliveintimeswhereeverydecisionorchange

thatabigorsmallorganizationmakesgets noticedbythepeopleeasily Thishasputthe responsibilityonthecorporateleaderstore-thinktheir enterpriseasasocialenterpriseratherthanjustabusiness entity.

Throughtheenormoussupportfromsocialmedia platforms,individualscaneasilyexpresstheirsocial concernsaboutthebusinesspoliciesofdifferentcompanies. Majorfactorslikeenvironmentalpolicies,inclusivity,and sustainablepractices,arecontinuouslydiscussedallthe time.Basedonthis,peopleformtheiropinionsabout organizationsonaregularbasis.

Entrepreneursarecomingupwithbusinessideastotackle theburningissuesofsocialconcernsthesedays.Many businessleadersarepursuingonewayoranothertobring aboutchangesinsociety.Outoftheseefforts,anormative practicecalled"SocialEntrepreneurship"isbecoming strong.

WhyisSocialEntrepreneurshipaNeedoftheTime?

Asknownworldwide,therearenumeroussocialchallenges thatexisttoday.Butforentrepreneurialminds,thesesame obstaclespresentopportunitiestotakestepstotacklethem andgainagooddealofbusinessmomentumoutofthe efforts.

Today,manybusinessorganizationsencouragetheirleaders toformbusinessstrategiesthathelpthempresent themselvesasanidealexampletosociety.Suchactive participationenablesmanytobringthesocialissuesout intotheopenfortheleadersinthecorporateworldtotake concurrentstepstowardsinspiringchange.

Below are some of the most relevant areas where business leaders inspire positive change through social entrepreneurship.

Eco-FriendlyBusinessPractices

Preservingnaturehasbecomethemostimportantpriority globally Theimprudentexploitationofnaturalresources likeland,air,water,oceans,andmanymorehavestartedto backfire,drasticallyimpactingthesocio-ecological ecosystem.Globalwarming,droughts,water,andair pollutionareallcausingaslewofproblemsforpeople.

Duetotheactiveparticipationoftheworldpopulationin raisingsuchenvironmentalissues,ithasbecomeimportant forbusinessleadersaroundtheworldtoadopteco-friendly policies.Manyoldandnewbusinessesarecomingupwith newinnovationsthatpromotegreengrowthandeliminate unnecessarydamagetonature.

BridgingtheGender-Gap

Thegenderinequalityissuewithinsocietyisalongstandingone.Genderbiasescauseproblemswithinsocial structuresallthetime.Throughsocialentrepreneurial efforts,leadersareaimingtoactivelyaddresstheissues.

Entrepreneursacrosstheworldarebringingmuch-needed changetosocietybygivingequalgrowthopportunitiesto women.Nottoforget,socialenterprisesarealsomaking significanteffortstowardaddingpeoplefromtheLGBTQ communityintotheworkforce.

Theslowandsteadychangethatishappeningthroughthe effortsofthesechangeleaderswillplayacrucialpartin bringinggenderbalancewithinsociety

UpliftingTheEconomicallyWeakerSection

Entrepreneurialeffortsareincreasinglyshiftingtowards establishingbusinessesthatgeneratevariousopportunities fortheeconomicallyweakersectionsofsociety.

Onthecontrary,conventionalentrepreneurshipisfocused

onprofitmodels.Itconcentrateseffortsonthesectionof societythatgeneratessignificantreturnsoninvestment.Due tothis,thepartofsocietythatiseconomicallyweakergets sidelinedwhileformulatingbusinessstrategies.

Butontheotherhand,sociallyawareentrepreneursare creatingjobsandbusinesscollaborationinareaswherebig corporationsstayawayfromexploring.Bydoingso,they areabletocreateanewmarketforthemselves,fromwhich profitscanbeearnedinthelongrun.

AdvocatingforHealthyLiving

Therearemillionsofpeopleacrosstheworldwhodonot haveaccesstoproperhealthcareservices.Variousillnesses, infections,andotherhealthissueskeepcirclingeverynow andthen.

Leadersinsocialenterprisesaredeployingtheirresources andfinancialeffortstocreatefundsforhealthcareresearch andfacilities.Inaddition,entrepreneursarecomingupwith businessideasthatpromotehealthylivingwithinsociety

InShort

Businessesareanintegralpartofsociety.Byconsciously followingthepoliciesthatgivegoodtosociety,theycan bringdirectchangesinthelivesofmany Withthechanging timesandtechnologicalinnovations,businessesare achievingnewscalesofprofits.

However,corporateleaderswouldhavetokeepcomingup withvariouswaysofgivingbacktosociety.Thiswill provideleadersanopportunitytoupgradetheirbrand identityandpresenttheirorganizationsassocially consciousones,whichhasemergedtobeoneofthetop provisionsforeveryenterprisethesedays.

- Vishal Golekar

I have become an advisory board member of RETHINK Retail, which has ranked me among theTop 100 Retail Influencers in 2022.

Vladimer Botsvadze DigitalTransformation and Social Media Influencer, Advisory Board Member

Vladimer Botsvadze

Scaling Companies with DigitalTransformation

Weliveinaworldwhereeveryoneisdigitally connected.Thetransformationhasdriven everyonetogrowinthedigitalplatforms.From socializingtomarketing,socialmediaplatforms havecomealongway.

Digitalmarketingisthekeytoreachingthetarget audienceandgrowingyourbusinessinaglobalized world.Whiletherearemanydigitalmarketing companies,choosingthebestplatformtoreachyour marketinggoalscouldbeconfusing.Hereiswhereadigital marketadvisorcomesintothepicture.

VladimerBotsvadzehasbeenonesuchadvisor contributingtothedigitalmarketindustrysince2006.He sharedhisindustryjourney,achievements,andgoalsinan interviewwithus.

Followingarethehighlightsoftheinterview:

Vladimer,pleasegiveusabriefoverviewofyour journeyasarenownedleaderinthedigitalmarketing space?

Iamaworld-renowned,multi-award-winningdigital transformationandsocialmediathoughtleader,influencer, futurist,Fortune500consultant,advisoryboardmember,Csuitementor,professor,startupadvisor,andinternet personality.Ihavealwaysbeenattheforefrontoffastpacedindustries.Ihaveover15yearsofinternational experiencewithaproventrackrecordofguidingexecutives andtopbrandsworldwidetoinitiatechange,drivegrowth, andpositionbrandsasmarketleadersintheirindustries.

Ihaveenjoyedaremarkablecareeratthetopofthe technologyindustry,andIamrecognizedasoneofthe brightestmindsindigitaltransformation.Withsucha world-classcareer,Icontinuetoplayapivotalrolein maximizingtopbrands'success.Basedonmystrong performance,IamcurrentlyrankedastheNo.1Global MarketingThoughtLeaderbyThinkers360.

IhavebecomeanadvisoryboardmemberofRETHINK Retail,whichhasrankedmeamongtheTop100Retail Influencersin2022.Ihaverisentoglobalprominenceand gainedpopularitysingle-handedlybuildingmyTwitter (56,200followers),LinkedIn(25,400followers),and Instagram(10,200followers),atotalof130,000followers acrossallmysocialmediaplatformsfrom1,142citiesand 185countries.Myinsightsinspire40millionpeople annuallyonTwitterandimpactglobalbusinesses.

Ihavebeenelectedasoneofthemembersofthejuryofthe DigitalRevolutionAwards,aglobalITawardsceremonyin theUK,andjudgenominationssuchas'TechStarofthe Year'and'OutstandingContributiontotheMicrosoft Ecosystem.'Iamoneofthemostfeaturedmarketing expertsworldwide,andIamanaudiencefavoritefromNew YorktoSydney

Iamhonoredtoberepresentedasaspeakerbytop speakers'bureaussuchasAll-AmericanSpeakers,Global SpeakersBureau,ChampionsSpeakers,MCI-Speakers, Pro-Motivate,andKrugerCowne.Mytalksreceiverave reviewsbecauseIleaveaudiencesinspiredandfullofideas. Globalorganizations,events,businessschools,and associationsseektoworkwithmeforspeaking,consulting, andmentoring.

Few testimonials and a list of awards/recognitions of Valdimer Botsvadze

Ÿ "Asocial media expert." - Forbes

Ÿ "One of the world's top experts on marketing and innovation." - Emerging Europe

Ÿ "One step ahead of the rest of the world in moving mountains with digital technology." -TakeThe Lead Show by Dr. Diane Hamilton

Ÿ "His work ethic and drive are impressive and where he is today after 15 years in his field has been only made possible by the true dedication and commitment he has put in every day." - IrishTech

Iputmywholeheartnotonlyonglobalstagesbutalsointo everyinteractionwithmyclients.Withmanysuccessful projectstomyname,Iprovideamatchlessopportunityto navigatetheever-changingbusinessworld.

Tellusaboutthediverseexpertisethatestablishedyou asaleadingdigitalmarketinginfluencerandsocial mediastrategist.

Knowledgeistrulyatreasurethatwillfollowitsowner everywhere.Iamproudofmyexpertisethathasbeenput onapedestalbythebusinessworld.Mypracticalityiswhat setsmeapart.Italkaboutstrategiesthatworkin2022to helporganizationsstayaheadofthecurve.Iamwidely recognizedformyvisionaryleadershipandtrailblazing innovation.

Ihavebeencommittedtoinspiringexecutiveswithmy impressivecareersuccess,andIhaveutilizedmynatural entrepreneurialismtobecomeaself-madeinfluencer. Havingspearheadedoneofthebiggestpersonalbrands,I haveshownthesameresultsinotherventures.Ioffer uniqueinsightstoexecutivesonimprovinggrowthand profits.

Ibringawinner'smindsettothetaskofhelpingbrands achieveexcellence.Iinstillintheaudiencethemindset neededtostandoutandwin.Mystrategiesforgrowthand

Awards

Ÿ No. 1 Global MarketingThought Leader byThinkers360 - 2020

Ÿ No. 1 Global Supply ChainThought Leader byThinkers360 - 2020

Ÿ No. 13 Most Powerful Influencer to Follow by Engati - 2022

Ÿ Top 17 DigitalTransformationAdvisors by Lambert Lubin

Ÿ Top 35 Global IoTThought Leaders by IoTPremier League - 2022

Ÿ Top 100 Retail Influencers by RETHINK Retail - 2022

scalabilityaretransformingthefutureofmarketing,andI amtheidealspeakertopromotelong-lastingpositive impactsoncorporations.

Moreover,Iamanaudience-centricstorytellerwhobelieves inlong-termgoals,andIamrelentlesslyfocusedondriving businessresultsformyclients.Iamproudofmyclients whoareinspiredandreadytoutilizemypracticalstrategies totransformtheirbrands.

Pleasetellushowyourdistinctandpersonalized servicesandofferingsareimpactingyourclientsandthe industry.

Ihelpmyclientssuccessfullynavigateinternationalgrowth. Iftheyarelookingtogrowtheirbrandsstrategically,they havecometotherightplaceeitherwhentheybookme throughLinkedInormywebsite.Mydigitalmarketing servicesincludeconsulting,speaking,startupadvising, teaching,workshops,coaching,andboardroomsessions. Theresultsbringloyalcustomerstomyclients,apowerful brandawareness,andincreasedrevenues.

Havingservicedthousandsofbusinessesinthelastten years,Iknowwhatitmeanstomovebrandsforward.If theyhaveaparticularmarketingchallengethattheywantto helpwith,theybookanhourSkypeorZoomconsulting

session,soIhelpthemasquicklyaspossible.When Fortune500brandsneedguidanceondigitalmarketingand socialmediaconsulting,Itransformdigitalexperiencesthat allowbrandstostayaheadofthecurve.

Iamaleadingkeynotespeaker,andIworkwith universities,businesses,andindividualservice professionalstoachievestrategicgrowth.Ihaveworked withtheworld'sbestbrandsinmanyindustries,fromB2B toB2C,andstartups.Ipreparestudentstoexpandtheir globalperspectiveandencouragethemtobecomeproblem solvers.Myworkshopsputclientsonapathtoastrong ecosystem.

HowdoyouthinktheCOVID-19pandemichasaffected thedigitalmarketingarena?

IntheuncertaintyoftheCOVID-19pandemic,marketers arenavigatingaverydifferentlandscapethantwoyears ago.COVID-19causedmajordisruptiontoB2B organizations,customerexperience,andproduct development-maintainedmarketers'topprioritypositions.

Customersarekeentoexperiencedigitalself-servicetools. Digitalplaysapivotalroleindoingbusiness.Themajority ofbrandshaveshiftedtoremoteselling.Theremotemodel ismorerewardingthanwhattheyweredoingbeforethe pandemic.Thecurrentcrisishasacceleratedomnichannel sellingande-commerce.AIunderstandscustomerbehavior, brandscapitalizeonshoppablepostsacrossplatformslike Pinterest,Facebook,andInstagram.ARadsand360-degree videoshavebecomedominanttoengagetheaudience.

Moreandmorepeopletakeadvantageofvoicesearchand smartspeakerstosearchthroughaudiocontent.Blockchain helpsorganizationsbuildtrustandoffersbranding advantages.AIisexpectedtoriseby150%amongcustomer serviceorganizations.

Whatisyouropinionontheadoptionofmodern technologieslikeAIandMLinthemarketingsector?

AItouchesalmostallsectorsoftheeconomytoday.Itisthe battlegroundonwhichlong-termbusinesssuccesswillbe decided.AIhasbeenchanginghowbusinessesoperateand compete.AImarketingisamethodofleveragingcustomer data,andmachinelearninganticipatescustomers'next moveandimprovesthecustomerjourney.

ThemajorityofmarketingexecutivesbelieveAIwill revolutionizemarketingandexpectthemostgrowthby

2025.AIwillgrowtobecomea$190billionindustryby 2025.Marketersexperienceda41%improvementin revenueafterutilizingAIinemailmarketing.AI-based decision-makingallowsbrandstoobservevitalmetricsand drivegrowth.Ithelpsentrepreneurscutdownthetime neededtogainbeneficialinsights.

Asanestablishedindustryleader,whatwouldbeyour advicetothebuddingentrepreneursandenthusiasts aspiringtoventureintothedigitalmarketingspace?

Chooseyourindividualityandbeyourself.Startlisteningto yourselfandactaccordingtoyourguts.Successbelongsto thosewhoarewillingtogaingroundandgoplaces.Work smarterthananyoneelse.Constantlyfocusonselfdevelopment,whichisthebackboneofmysuccess.Only dependonyourselfanddemandultimateresultsfrom yourselfeverysingleday.

Yourperformanceimprovementdependsonyourwork ethic,efforts,persistence,anddiscipline.Trytosurround yourselfwiththerightpeoplebecauseyourcirclewill determineyourfuture.Alwayscapitalizeonyourinstinct andintuitionthatcouldbeyoursecretweaponseverywhere.

Embracesocialmediathatprovidesthewholeworldwith accesstoyourproduct.Putoutcontentconsistentlyacross 8-10socialnetworks.Marketyourselfandbeinthe spotlightwherepeoplespendtheirtimeonline.Offer insightfulinformationtoyourfollowers,alwaysshow gratitudeandcelebrateeverymilestoneinyourcareer.

Howdoyouenvisionfurtherstrengtheningyour servicesandofferingsin2022andbeyond?

Ihavereinvestedeverypennyinmybusiness.Iworked everydayinmy20s,whichsetmeupforsuccessinmy early30s.Pennysavedisalwaysapennyearnedwhenit comestobuildingmybusiness.

Ialwaysimprovemyservicesthathelpmyglobalclients seethefuturedifferently,andIsetnewstandardsonhow brandsmaximizetheirsuccessonline.Isharemyfirst-hand experiences,empoweringbrandstogrowrevenues,increase productivity,improvecustomerretention,anddeliver extraordinaryteamresults.Iamatruepractitionerofmy craft,andIbringmyenergytoeventsthatneedtoinspire andmotivatetheirattendees.