03 2023
The Ancient Elixir Exploring Ancient Tradi ons Surrounding Honey and its Significance
A Worldwide Classifica on Examining the Diverse Kinds of Honey and Their Applica ons
Thekeepingof beesislikethe directionofsunbeams.
- Henry David Thoreau
he sweet, golden nectar that has been cosseted by humans for thousands of years. Whether drizzled over toast or added to a cup of tea, honey has been a staple in households around the world for its nectarous flavor and numerous health benefits. Made by bees from the nectar of flowers, it is a natural wonder that has been used for everything from healing wounds to sweetening desserts. Its unique taste and texture have inspired poets and writers throughout history, and its importance in various cultures has led to countless legends and folklore.
In an quity, honey was esteemed as a luxury item and even used as currency in some cultures where it was believed to possess magical powers and was o en employed in religious rites. The Greeks perceived it as the nectar of the gods, which, when consumed, would bestow immortality. The Egyp ans employed honey in their embalming process, and it was discovered in the pharaohs’ tombs thousands of years later, s ll intact.
Today, the alluring sweetness and unique flavor of honey remain favorites in many recipes. From honey-glazed ham to honey-roasted vegetables, it provides a touch of sweetness that is unmatched by any other ingredient.
Aside from its culinary uses, honey is also known for its many health benefits, which have prompted an increase in its availability in the market. With so many honey brands to choose from, selec ng the best op on for your pantry can be a daun ng task.
Insights Success sheds light on the honey brands that are guaranteed to add a delicious touch to your morning toast under the edi on - “Top 10 Honey Brands That Will Drizzle Your Toast.” From locally sourced honey to organic and raw varie es, these brands have been carefully selected for their quality, taste, and nutri onal value.
Have a deligh ul read ahead!
World’s Leading Raw Honey Supplier with a Primary Focus on Wild and Monofloral Honey
Jonathan Shroyer Steering Innova on in the Outsourcing Industry
Exploring Ancient Tradi ons Surrounding Honey and its Significance
Examining the Diverse Kinds of Honey and Their Applica ons
Managing Editor
Executive
Art & Design Assistant Visualiser David King
Art & Design Head
Co-designer
Business Development Manager Prashik Bombarde
Sonia Raizada Rohil Shinganapurkar
Shruti Tikotkar
Marketing Manager Joseph D'souza
Business Development Executives
Editor-in-Chief Merry D'Souza Kelly, David
Technical Head Jacob Smile
Assistant Technical Head
Technical Consultants Prashanth, Rajeshwari
Digital Marketing Manager Alina Sege
Assistant Digital Marketing Manager Renuka Kulkarni
SME-SMO Executive Gemson
Research Analyst Eric Smith
Circulation Manager Tanaji Fartade
sales@insightssuccess.com
March, 2023
Akron Honey akronhoney.com
Wesley The Keeper CEO & Founder
Akron Honey provides the Best Raw Flavored Honey for tea, recipes, and cooking. Urban Honey, Raw Wildflower Honey, Bourbon Barrel Honey, and Habanero Hot Honey
Arise Virtual Solu ons Inc arise.com
Jonathan Shroyer
Chief CX Innova on Officer
Arise Virtual Solu ons has created a disrup ve technology pla orm that connects the world’s biggest brands with a previously untapped network of small business owners and their agents.
Nhlanhla Mlilo
SIE Coordinator
Senior MEAL Officer Bantwana Zimbabwe bantwana.org Nhlanhla has over 13 years' experience in the human rights, food security, health, nutri on, livelihoods enhancement and resilience building sectors.
Barkman Honey barkmanhoney.com
Brent Barkman CEO
Since 1960, Barkman Honey has been a leading provider of high quality, traceable honey. It's an environment that fosters respect, collabora on, camaraderie, values and community service.
Black Bee Honey blackbeehoney.com
Paul Webb Co-owner
Black Bee Honey offer a range of raw, single-origin, Bri sh honey. Suppor ng Bri sh bees and their keepers.
Browning's Honey browningshoney.com
Cyndy Browning Co-founder
Finest clover honey produced in America. With added special es such as hand-cra ed honey bu er, honey straws, honey skin care products, and 20+ flavors of mouth watering naturally flavored creamed honey
Geohoney geohoney.com
Basem Barry
Founder
Geohoney takes pride in serving nature, bees and humans. On the go to save the planet with environment-friendly & sustainable beekeeping & honey produc on methods.
Nicole Mar n Founder & Chief Empowerment Officer HRBoost hrboost.com
HRBoost is Shared Services HR firm specializing in building HR from scratch and implemen ng prac ces that add value.
Nora’s Copy norascopy.com
Nora Agbakhamen Brand Storyteller
Nora’s Copy is a website for entrepreneurs, content marketers, and storytellers dedicated to learning how to make the global web a kinder place, one narra ve at a me.
Swedish Bee Company thehoneyofsweden.com
Mats Olofsson Founder & CEO
Swedish Bee Company produce pure Swedish natural honey Coopera ng carefully selected beekeepers in Sweden to find the best honey and able to offer different types of honey
s Leading Raw Honey Supplier with a ocus on Wild and Monofloral Honey
WE HAVE ADOPTED SEVERAL GREEN TECHNOLOGIES AND SUSTAINABLE STRATEGIES THROUGH WHICH WE ARE REDUCING THE WORLD’S CARBON EMISSIONS.
HHoneyforbreakfastispopularandhaspositive
effectsonyourdailylife.Whynotgetthedayoff toamuchsweeterstart?However,consumingthis superfoodaspartofyourdietoffersmuchmorebenefits thansimplymakingyourdaymoreenjoyable.Yourfamily’s healthandyourownwillgreatlybenefitfromincludingthis foodinyourmorningroutine.
Honeyisperfectfirstthinginthemorningforbothadults andkidsforavarietyofreasons.However,aspesticideuse inagriculturalandurbanareasincreasedoverthelast50 years,beepopulations—bothwildandmanaged—have beendeclining.Morethanever,itiscrucialtotakeinto accountstrategiesthatwillprovidepesticide-freehabitats thatarerichinnectarandpollenresourcesandhaveplenty ofroomforpotentialnestingresourcesinordertobenefit pollinators.
AglobalGreentechandpollinationcompanyisworkingto savethepollinatorsand,byextension,theenvironment.The FounderofGeohoney,Mr.BasemBarry,hasalways lovedtheoutdoorsanddesiredtomakeadifferenceinthe environment.Thiswasthemaindrivingforcebehindthe creationofGeohoney.
Thecompanystates, “We know that bees play a significant role in nurturing the environment and protecting the planet. Though we started as a honey brand, gradually we turned into a pollination company, expanding our reach to provide healthy products to the people and make the planet greener.” Thecompanyisexploringnaturemoreandusing itssustainableworkapproachestocreateahealthierfuture.
With24yearsofbusinessexperienceandrecordmilestones andaccomplishmentsacrossseveralbusinessindustries, Mr.BasemBarryisabusinessscout,strategist,entrepreneur,andserialentrepreneur.In13nations,heworkedfor multinationalcorporations.
Mr.Barry,theCEOoftheB.A.BarryGroupbeganhis professionalcareerasaninvestorrelationsofficerinvarious businesssectorsofmultinationalcorporationswithoffices indifferentnations.Hispowerandknowledgeweregreatly increasedbythiswealthofexperience,anditalsogavehim avisionaryandall-encompassingperspectivethatallowed himtogrowhiscompanytosixbusinessesundertheBA BARRYGroup,withGeohoneycurrentlybeingthemost well-known.
Hesaid, “Organic, raw honey treated my allergies, gout, and general fatigue, which was the motivation behind Geohoney. I wanted to share my experience with the world that just by consuming raw monofloral honey three times a day, the immunity hikes up ten times and makes you clinically different from before.”
Geohoneyisthemajorproducerofmonofloralhoney,using state-of-the-artartificialintelligenceandgreentechnologies.Itprovidespeopleallovertheworldwithawide varietyof100%pureandrawmonofloralhoney The companyhasalsoinstallednumerousmonofloralhivesin hundredsoflocationsaroundtheworldtoenablebeesto pollinateavarietyofplantsinordertoincreasetheglobal productionofhoney.Theinstallationofthesehiveshas improvedplantgrowthandassistedinreducingharmful climaticcrisesinparticularareas.Theteamisworkingto increasethecurrentglobalsupplyofmonofloralhoneyfrom 2to100millionmetrictonsby2033usingGeohoney’s mostrecentmonofloralagri-technology
ThemissionofGeohoneyistoservehumanityandpreserve theenvironment.
ALL OUR HONEY IS HARVESTED FROM VARIOUS LOCATIONS ACROSS THE WORLD TO GET UNIQUE THERAPEUTIC PROPERTIES IN EVERY HONEY VARIETY WE DELIVER TO THE PEOPLE.
Itisassistingandcollaboratingwithnumerousbeekeepers inremotelocationsallovertheworldtoproducemonofloral honeyusingitsmostrecentmonofloralagri-tech.Inmore than149countries,thisforesightisespeciallybeneficialto beeloversandbeekeeperswholiveinhighmountainsand desertedhoneybeecordialwoodlands.Thecompany emphasizes, “Our beekeepers, honey bee products, monofloral technology, and green technologies are the key reasons behind achieving our mission and vision.”
Geohoneyhasbeenabletoincreasehoneysupply20times overthelast5yearsthankstotechnologicalexperiments.It isallpossiblebyusingGeohoneymonofloralhives.The setupofthesemonofloralhivesissuremoreexpensivethan normalhives,butit’sallworthitbecauseofthesubstantial supplydifference.
Geohoneyisastandaloneventure,asitsrawmonofloral honeyandbeeproductsgiveprominentresultsintreating variousspecificillnesses.Therearecurrentlymorethan300 differentkindsofhoneyavailable.Allhoneyvarietiesare 100percentpure,raw,unprocessed,uncolored,freeof additives,andcertified.
Duetotheirabundanceofessentialnutrientsandrestorative qualities,themonofloralhoneyvarietiesthatGeohoney sellsareparticularlyeffectiveateasingavarietyofmedical conditions.Theteamsays, “All our honey is harvested from various locations across the world to get unique therapeutic properties in every honey variety we deliver to the people.”
WE HAVE ADOPTED SEVERAL GREEN TECHNOLOGIES AND SUSTAINABLE STRATEGIES THROUGH WHICH WE ARE REDUCING THE WORLD’S CARBON EMISSIONS.
Geohoneyenhancestheenvironmentina5kmradius aroundeveryapiaryitdeploys;whereveritdeploysits specialmonofloralhives,beekeeperswitnessenhanced production,farmershaveafruitfulharvest,livestockgets morefood,andlandownersseemoretreesandgreenery, eventuallymakingashifttowardsagreenerandbetter planet.
Nowadays,successdependsontechnologicaladvancement. Geohoneyusesthemostrecenttechnologyandhas embracedsustainablebeekeepingtechniquestostay preparedforanysituation.Alongwiththis,Geohoneyhas concentratedonimprovingtheusabilityofitswebsiteand mobileapptofacilitatesimpleorderingandimprovethe customerexperience.SomeofthetechnologicaladvancementsusedbyGeohoneytohelpthecompanyincrease honeyproductionincludemonofloralagri-technology, precisionbeekeeping,theuseofdronesforhivemonitoring, etc.
Geohoney’smainopportunityfordevelopmentandgrowth isco-branding.Asproductionrises,morepartnershipswith nationalandinternationalfoodmanufacturerswillfollow, allowingthemtousethemonofloralhoneyproducedbythe brandinsteadofregularsugarintheirgoods.
Savingthebees,providingthemwiththebesthabitat,and dealingwiththeclimaticcrisisaresomeofthecritical challengesGeohoneyhasbeenfacinginrecenttimes. Beekeepinginvolveswork.Thereisanurgencytoreverse climaticchanges,whichcanbewellcarriedoutbyadequate pollination.Manypeoplearenowawareofandinterestedin beekeeping.
Geohoneyprovidesvariousopportunitiesandrunsseveral awarenessinitiativestohelppeoplelearnmoreaboutbees, nature,andtheplanet’scondition.Themanagement believesthatGeohoney’sgrowthliesinmakingtheplanet greenerandhealthierforfuturegenerations,anditispaving thewaytobringaboutthispositivechange.
Certainly,Geohoneydoeshaveotherchallengeslike logistics,storage,andbureaucracies.However,theteam believesthattheseareminorchallenges;aslongasthe companycanincreasetheglobalhoneysupplyandfight harmfuladulteratedhoneyonshelvesaroundtheworld, everythingwillbefine.Theteambelievesthatmotivation hasthepowertosolveallproblems.
Geohoney’sultimategoalistoprotectdifferentbeespecies &theplanet.Itwilldeployitsmonofloralagri-techin 10,000locationsby2030,thusreducingthecarbon footprintontheearth.Inaddition,Geohoney’smissionisto boosthoneyproductionfrom2to100millionmetrictons by2033byintegratingthelatestAItechnologiesand innovations.
Geohoneyhaspatentedmonofloraltechnologyandisa verifiedmemberoftheWorldIntellectualProperty Organization(WIPO).Ithasgainedpositivetestimonials fromcustomersallacrosstheworld.CommencingOct 2022,Geohoneystartedtoreachoutviamediacoverage andexposure.Also,Geohoneywillannouncebigawards andmilestonesinduecourse.
Climateemergencyiscontinuallyimpactingtheworld,and noonecandenythis.Manyissuesrequireglobalconsiderationinordertosavetheplanet.Pollution,water&food waste,deforestation,plasticpollution,globalwarming, oceanlevelrise,andsoon,areimmenseissuesthatrequire individualeffortsineachcountryacrosstheworld.
Mr.Barrybelievesthatthekeyreasonfornotfindingany solidsolutiontoclimatechangeisthelackofawareness, knowledge,andtechnology.Hesaysifcountriesoptfor suchmeasures,theyareextremelycostly,whichcandisturb thenationaleconomy.Hethinksthebestwaytomake effortstowardreversingtheclimatecrisisistoincrease globalpollination.
Throughthis,theworldcanincreasethegrowthofplants, whichisasurewaytoreducecarbonfootprints.Heshares, “We have adopted several green technologies and sustainable strategies through which we are reducing the world’s carbon emissions, including beekeeping, and saving the bees, which further increases pollination.” Hefurtheradds, “As we are a UAE-based company working on global concerns, we are looking forward to the COP 28 session scheduled to be held in the UAE on Nov 2023.” Hehopes thisCOPsessionbringspragmaticsolutionstoallclimate concerns,alongwiththecontributionbyGeohoney.
BeingaGreentechcompany,Geohoneyhastakenon practicalwaystoenhancepollination,whichwillassistwith
WE NOT ONLY WORK HARD TO SAVE BEES, BUT WE FIND NEW TECHNOLOGIES AND WAYS TO REDUCE OUR CARBON FOOTPRINTS DURING THE ENTIRE HONEY PRODUCTION PROCESS.
keepingupwiththeenvironmentalequilibrium.Ithasset upafewmonofloralhivesindifferentareasacrossthe worldtoincrementplantdevelopment.Geohoneyis securingandsustainingthehoneybeesastheyassistin makingtheplanetgreener.Moreover,incollaborationwith high-calibergeneticlabs,theorganizationiseffectively supportingtheproductionofnewbeebreedstoincreasethe lifespanofbeesandspeedupitsultimateglobalpollination initiatives.
Geohoneystartedasahoneyproductionandsupply companytoletpeopletastethegoodnessof100%pureand naturalhoney.Movingforwardinitsbusiness,thecompany establisheditsnameasaleadinggreentechnologyand pollinationcompany Thecompanysays, “Bees are our strength!” Itfurthershares, “We not only work hard to save them, but we find new technologies and ways to reduce our carbon footprints during the entire honey production process.” Geohoneyhasasoleaimtoservehumanityand nature,andeverythingitdoesleadsusstep-by-steptoward itsgoals.
“I’m from North Dakota , I never tried honey from other countries till today, I have bought your VIP package and I’m totally impressed by the various types and flavors... it is out of the blue , why didn’t I know that before!?. Thank you Geohoney”
-EthenTyler,USA
“Thank you Geohoney for the honey. This is wonder stuff! My Husband and my children love it, and we are encouraged by the immune system building potential, with every bite of the honeycomb we ingest. Keep up your standards., BTW, I loved your attached brochure. It is very informative, today I learn new stuff about honey I never known before.”
-ChristinaOliver,NewZealand
“While searching for the natural honey online, I came across Geohoney and I can bet that no one can get the purest honey like they provide. With wide assortment of honey flavours available on their website, people can easily pick the favourite product. I would recommend Geohoney to everyone who are looking for something healthy and natural too.”
-Natalie,Greenland
“I am enjoying and learning so much about natural honey and beekeeping from the videos on Geohoney’s youtube channel. Their beautiful way of presenting information about honey bees through their engaging videos is lovely. Thanks again for making me understand how important bees are for us and the environment also.”
–Delphine,Switzerland
AT ARISE, WE FOCUS AND PRIORITIZE THE CUSTOMER EXPERIENCE. THIS ENTAILS TAKING CARE OF THE CUSTOMER AND MAINTAINING AN OPEN LINE OF COMMUNICATION THROUGHOUT THE ENTIRE PROCESS.
Jonathan Shroyer Chief CX Innovation Officer
Arise Virtual Solutions Inc
Aperson who understands the needs of the world,
analyzes it efficiently, and executes it at the right place and at the right time, becomes a leader to the masses.
Inthedynamicbusinessworld,aspiringentrepreneurswho haveunderstoodthisandactedaccordinglyhave transformedcustomerexperiencesinsignificantwaysand transformedtheirjourneysfromastartuptoglobally renownedleadersinthecorporateecosystem.Amongthe listofsuchsuccessstories,theonethattopstheleaderboard andcapturesthespotlightisthatofChiefCXInnovation OfficerofAriseVirtualSolutionsInc–Jonathan Shroyer.Hehasintricatelycraftedindustrialexcellenciesto elevatecustomersatisfactionthroughhisdiverseleadership rolesoverthepast20years.
FromworkingasaCSFinanceatMicrosofttoCo-founding OfficiumandnowbecomingtheChiefCXInnovation OfficerofArisesolutions,hehasaccuratelyunderstoodthe needtodevelopagilesolutionstomeeteveryone’sneedson aninternationallevel.Ashiscompany,Officium’sstrengths ofagilityandvisionweremergedwithAriseVirtual Solution’sWFH-basedmodelandscale&maturityinthe industry,hewasabletodisrupttheBPOindustryand furtherproduceaflexible,on-demandsolutiontoGame studiosandpublisherswiththenewsubset–AriseGaming.
Arise,withitscustomer-centricapproach,isbuildingthe servicesmarketplaceplatformofchoiceforoutsourcing servicestoallverticalsglobally.Itisfurtherfosteredbythe insightsofJonathan,whohelpsthecompanyandtheteam todream,imagine,anddeliverwhatthefutureneedsfor workandcollaborationwillbe.
Jonathan’squickresponsetocustomerneedsand empoweringbusinessacumenhavedecoratedhimwith innumerousawardsandrecognitions,like Wall Street Journal – Lifetime Achievement Award, International Resilience Awards – Best Culture, andmanymore.
Knowing Jonathan’s dynamism, we interviewed him to learn more about his leadership marvels and the impact he has on the industry.
Below are the interview highlights:
Jonathan,kindlybriefourreadersaboutyourselfand yourprofessionaljourneysofar.
Ihavespentmorethan20yearsingloballeadershiproles forcompaniessuchasMicrosoftandEA.
Duringthepast20years,Ihavebeenleadingand transformingbusinessoperationstoprovidebettersupport andexperiencestokeypartnersorcustomers.
IwasluckyenoughtospendthreeyearsinMunich, Germany,whereIwasresponsiblefortheEMEAregion. Duringthattime,Ilearnedalotaboutdifferentculturesand theneedtodevelopagilesolutionsthatmeeteveryone’s needsonaninternationalscale.
Afewyearsback,Ico-foundedastartupcalledOfficium Labs.OurvisionwastodisrupttheBPOindustry We createdanagile,on-demandsolutionthatconnectedbrand advocateswithbrandsthatneededworkersacrosstheir customerexperienceorganizations.
In2022weagreedtobeacquiredbyAriseVirtual Solutions,whichisa27-year-oldBPOthatestablishedthe WFHmodel.Arise’sscaleandmaturityintheindustry, combinedwithOfficium’sagilityandvision,ledtothe developmentofAriseGaming,asubsetofAriseVirtual Solutionsthattaketheflexible,on-demandsolutionto Gamestudiosandpublishers.
Now,IamtheChiefCXInnovationOfficeratArise,andI ampassionateaboutelevatingclients’Customer Experience.
Whatwastheprimarymotivationbehindjoiningthe outsourcingandoffshoringconsultingsector?
Mymainmotivationwastoequalizetheplayingfield.So manypeoplehavetheabilitytodogreatinthisindustryyet maynothavecompaniestoworkforintheirarea. Geographyshouldnotlimitpeople,anditshouldnotlimit companies.
Aswehaveseenwiththepandemic,companiescansurvive andthrivewithremoteorhybridworkoptions.Thisability toworkwhereverandwhenevercantransformcompanies byopeningupmoreoptionsforjobcandidatesandcan providemoreopportunitiestopeoplelookingforjobsthat previouslywouldnothavebeenavailabletothem.
Largecorporatehubsareexpensiveplacestolive,and whiletheydrawincompanies,theycanalsocreate unlivableareasforpeopleduetohowexpensiveitisfor rent,transportation,andcostofliving.Isoughttoequalize theplayingfieldforeveryoneandbenefitbothcompanies andpeopleandIsawasolutioninremoteworkinthe consultingsector
KindlytellusaboutAriseVirtualSolutions.Whatwas yourroleinitsdevelopmentandoutreach?
Arisebelieveswearechanginghowpeoplework.We inventedwork-from-homein1999,andpost-pandemic,we seemassadoptionfromcompaniesgloballytothisnewway ofworking.Overthenextdecade,thebestcompanieswill haveplatformswhereworkcanbedoneinahybridway.
Arisebelieveswehavebuilttheservicesmarketplace platformofchoiceforoutsourcingservicestoallverticals globally.MyroleasanInnovationOfficerhelpsusdream, imagine,anddeliverwhatthefutureneedsforworkand collaborationwillbe!
Pleasetellusaboutthewaysyoukeepupwithcustomer expectations.
AtArise,wefocusonprioritizingtheCustomerExperience. Thisentailstakingcareofthecustomerandmaintainingan openlineofcommunicationthroughouttheentireprocess. Regularlycommunicatingandidentifyingcustomer expectationsandneedsallowsforthecustomertofeel heardandunderstood,resultinginanoverallbetter CustomerExperience.
Listeningtocustomerfeedbackmeansfollowingsocial mediacommentsandreviewsandopeningupdirectlinesof communicationbetweenthecustomerandthecompany.
Additionally,listeningtowhatcompetitors’customerssay canbeagreattoolforunderstandingcustomerexpectations inagivenindustry.
Inyouropinion,whatarethechallengesthatyouare facingcurrently?Andwhatareyourstrategiesto overcomethesechallengesintheupcomingfuture?
Everychallengeismerelyagoalthathasyettobereached. Ifweaddresschallengesandrefocusthemasgoals,it allowsustoconstructivelycreatesolutionsratherthan focusourenergyonthenegativitythatencompassesthe wordchallenges.
Wecansuccessfullyaddresschallengesbylookingatthreemonth,six-month,nine-month,andone-yearobjectives.
Let’ssuppose,achallengeyouandyourcompanyfacesis employeeretention.Ifwerefocusandre-wordour challengeasagoal,forexample,“let’shelpmore employeescelebratemoreworkanniversaries,”weare shiftingourattentionfromanegativechallengetoaclear, attainablegoal.Additionally,weareusingwordsthatfocus ourattentiononouremployees,whichtakesitfroman“I” challengetoanemployee-focusedstrategy Thisissimple andeffectiveintransformingourcompany’ssuccessor professionallivesandapplicabletoeveryoneatanystageof theirlife.
Inshort,thatisourphilosophyonhowwemanage challengesandopportunities.
Ø Wall Street Journal – Life me Achievement Award
Ø Forbes and Fortune USA – Top CX Professionals of 2022
Ø Forbes India – Top 10 Business Leaders of 2022
Ø Fortune India – Super 40 Companies and 40 Unstoppable Brightest Minds
Ø Exeleon - 2022 Pioneering CEO’s
Ø Hoinser Men’s Magazine - Time Square
Billboard
Ø CIO Today - 2022 Futuris c Business Leaders
Ø TIM – Top 10 Unstoppable Business Leaders of 2022
Ø Business Talk – Top 10 Successful Entrepreneurs of the future
Ø USU – Top 10 CX Influencers of 2022
Ø Enga – Top CX Influencers of 2022
Ø Outlook India - 2021 Inspiring Business Leaders
Ø Who’s Who in America – Top CX Professional 2021
Ø Industry Era – Top 10 CEO’s to watch for 2021
Ø Entrepreneurs of Success – 2021 Leader of Impact
Ø CCW – Best Customer Experience Remote Contact Center Strategy
Ø World Series, Global Customer Centricity –Best Customer Experience Strategy
Ø IXCA 21 – finalist for CX Leader of the year, Best CX Transforma on, Best CX Strategy
Ø Peer Awards – Engaging Customers with Technology, Customer Engagement Strategy
Ø Interna onal Resilience Awards – Best Culture
Allinallwewillfacesimilarimpactsasothercompanies inthenearfuture,namelytherecession,consumerspending habits,worldevents,andadjustmentstohowpeoplework andbuybasedonmacroeconomicglobalchanges.
Pleaseshedsomelightonthemajorchallengesthatyou havedealtwithinyourprofessionaljourneyandhow theyplayedavitalroleinyoursuccess.Whatarethe ongoingchallenges?
Earlyoninourcareers,wetendtothinkofthingsasa ladder Whatisthenextstepontheladdertogettothat dreamjob?MostofthetensionsIhavehadinmycareer followthislineofthinking.
WhenIreorientedmyselftothinkaboutmycareerasa portfolioofexperiencesandlearning,thisparadigmshift changedmylifeandmindset.Ibegantothinkaboutthings withoutboundariesorconstraintsandconsidershort-and long-termvaluepropositionsandopportunitiesindifferent ways.
Asanaccomplishedentrepreneur,whatadvicewould youliketogivetobuddingentrepreneurstoexcelinthe industry?
Thebiggestadvicetogiveentrepreneursistonotdwellon yourpastorwhereyoucamefrom.Whereyoucamefrom orwhoyouwereinthepastneitherdefineswhoyouarein thepresentnordetermineswhoyoucanbeinthefuture.
Examiningyourpasttofindyourstrengthsisgreat,but dwellingonandusingyourpastasareasonnottodo somethingisaninefficientuseofyourtimeandenergy.
Additionally,reallyfocusonfindingapartnerthatcanbuild agreatbusinesstogetherandthenfindsomethingthatis neededinthemarketthatdoesnotexistandgoafterit.
Whatisyourgoalforthefuture?Whatisthenextstep forAriseVirtualSolutions?
Thenextstepforthefutureistohelpmorecompanies realizetheirpotentialandcapabilitiesbyoptimizingtheir CustomerExperiences.That’stheprofessionalline,in reality,Ijustwanttohelppeoplegetbacktowhatthey love,theproductstheypurchased.
Additionally,Iwanttohelpclientsgetthemostvalueoutof whattheylove,theproductstheyarecreatingandsharing withthemarket.
Honeyisanatural,originalsweetenerthatisan
impureandsupersaturatedsugarsolution. Honeyisaprizedadditiontothedietduetoits unique(thoughvariable)combinationofcomponents.
Ithasbeenusedinnourishmentforabout6000years, primarilyasasourceofsweetnessformostoftheworld's population.Honey'sutilizedasamedicationandabalm isreferencedinthemainlycomposedreferencetohoney engravingsonaSumeriantablettracingbackto21002000BC.
Honeyisanaturalsweetenerwithawiderangeofflavors andcolors.Thetypeofhoneyproducedisdeterminedby thekindofflowerthebeesvisitandtheregionwhereitis made.
Here are some of the most common honey types and their uses:
Cloverhoney
Thisisthemostcommontypeofhoney,producedfrom thenectarofcloverflowers.Ithasamild,sweettasteand isoftenusedasageneral-purposesweetener.
Acaciahoney
Acaciahoneyislightincolorandhasadelicate,floral flavor.Itisoftenusedintea,asatoppingforyogurtor oatmeal,orasasweetenerforbakedgoods.
Manukahoney
Manukahoneyisdeliveredbyhoneybeesthatfeedon theblossomsoftheNewZealandManukashrub (Leptospermumscoparium).Itmayhaveantibacterial propertiesduetoitshighmethylglyoxal(MGO)and dihydroxyacetoneconcentrations.
Whenappliedtowounds,manukahoneystimulatesthe growthoffibroblastandepithelialcellsandtheformation ofnewbloodcells.It'spossiblethatthishoneycanheal wounds.
ItcontainsvitaminsB1,B2,B3,B5,andB6,alongwith theaminoacidslysine,proline,arginine,andtyrosine. Calcium,magnesium,copper,potassium,zinc,and sodiumareavailable.
Honey
Alfalfa(Medicagosativa)flowersareresponsibleforthe prebioticpropertiesofalfalfaorlucernehoney
Itcontainsfructooligosaccharides,promotingintestinal bacteriaandaidingdigestion.Regularconsumptionof alfalfahoneycanhelptreatanemia,diabetes,andfever (antipyreticagent.)
Warmpancakes,cookies,cheese,oryogurtwithalfalfa honeyareallgoodoptions.Heavenonearth!
Buckwheathoneyhasadarkcolorandarobustand molasses-likeflavor.Sometimes,itisalsousedinbaking, asatoppingforpancakesorwaffles,orasanaturalcough suppressant.
BuckwheathoneycanshieldyourbodyandDNAfrom chemicalandoxidativestressbetterthanmanukahoneydue toitsantioxidantpropertiesandabundanceofmicro-and macronutrients.
Eucalyptushoney
Eucalyptushoneyisproducedfromthenectarofeucalyptus flowersandhasastrong,medicinaltaste.Itisoftenusedto treatrespiratoryissues,aswellastosoothesorethroatsand coughs.
Orangeblossomhoneyhasalight,citrusyflavorandis oftenusedasatoppingforfruitorsaladdressings.Itisalso commonlyusedinbaking,particularlyforcakesand pastries.
Lavenderhoney
Lavenderhoneyhasafloral,herbaltasteandisoftenused inteaorasatoppingfortoastorbiscuits.Itcanalsobe usedasanaturalsleepaidortorelievestress.
RosemaryHoney
Rosmarinusofficinalisisthesourceofrosemaryhoney, whichiswidelyusedinEuropeancountries.Kaempferol, anantioxidant,isabundantinit.
Tokeeptheskinmoist,emulsionsandcosmeticscanbe madewithrosemaryhoneybecauseoftheir physicochemicalproperties.Rosemaryhoneyisanatural moisturizerwiththerapeuticproperties.
JamunHoney
Jamun(Syzygiumcumini)honeyiswell-knownforitsantihypoxicproperties.ThefatalFourniergangrenecanbe treatedtopicallywithaspecificdoseofthishoney.
Whenappliedtotheaffectedareas,itpreventsthegrowth ofmicroorganismsandspeedsupwoundhealingduetoits highosmoticpressureandviscosity Thatwasourlistoften varietiesofunifloralhoney
Everyassortmenthasaforte.Honeycantreatdrycoughs, cleananddresswounds,andincreaseantioxidantlevels.
Youcanlearnmoreaboutthevariousvarietiesofmultiflora honeyifyouwantahealthieroptionwithmorepotent therapeuticapplications.Thus,,honeymakespracticallyno sideimpacts.Noreliablesourcehasdocumentedanything significant.
Closure,
Overall,honeyisaversatileingredientthatcanbeusedin variousways,fromsweeteningdrinksandbakedgoodsto treatingmedicalconditions.Whenselectingatypeof honey,considertheflavorprofileandintendeduseto determinethebestvarietyforyourneeds.
-ShreyasiShelke
Transforming the planet and uplifting humanity!
Livingonalivelyplanetisablessing,forwithoutit,
we’dbeunabletosustainlife.Platetectonicsthrust landfromthedepthsoftheocean,orelsetheonly thingwe’dbeabletoseewouldbeafish-filledworld.The globalclimatesystemandtheinteractionbetweenthe geosphere,atmosphere,hydrosphere,andbiospheredrive thecrucialcycles–thewatercycle,carboncycle,nitrogen cycle,andphosphoruscycle–uponwhichsurvival depends.Withoutthem,theonlylifeyou’dfindwouldbe neardeepoceanthermalvents.
Aswecallthisplanethome,wemustlearntoacceptthe factthatuncertaintyispartoflife.Fromnaturaldisastersto human-causedcatastrophes,thepossibilitiesofoutcomes areendless.Naturaldisasterscanshaketheentireworld, whileman-madedisasterscandevastateindividuallives throughcarelessactionsandlackofknowledge.
Whiletherearecertainpracticesthatcanbeimplementedto helpresolveissuesthatcanhelpinthesustainabilityofthe Earth,therearesomeman-madethreateninguncertainties anddiseasesthatcannotbereversedeveniftheEarthhas beensustained.But,ifweareproactiveandtakethe necessarymeasurestoensurethatourplanetishealthy,we canmakearealdifference.Additionally,ifwecontinueto striveforgoodknowledge,wecaneducateourselveson howtoidentifyandresolvetheseissuesbeforetheybecome irreversible.
Lifecanbefullofuncertainties,butforeveryuncertainty, therearecertaintiesthatcanaidintheenhancementofthe world,andonesuchcaseincludesNhlanhlaMlilo,an SIE Coordinator atBantwanaZimbabwe
Theyidentifiedtheplightoforphansandvulnerable children—neglectedbytheglobalcommunity—amidstthe AIDSepidemic.BantwanaZimbabweworkstoimprovethe well-beingofvulnerablechildrenandtheircaregiversand familiesaffectedbyHIVandAIDSandpoverty
Senior MEAL Officer atGOALGlobal,whichisan internationalhumanitarianresponseagencyestablishedin Irelandover40yearsago.Itiscommittedtothehighest standardsofaccountability,transparency,andintegrity acrosstheorganization.
Withanimpressive13+yearsofexpertiseinhumanrights, foodsecurity,health,nutrition,livelihoodenhancement,and resiliencebuilding,Nhlanhlaisnowspearheadinga UNICEFandDepartmentofSocialDevelopment-funded capacityassessmentstudyoftheZimbabweChild Protectionsystemtoinformtheformulationofanew NationalActionPlanforOVC.
Let’s explore the amazing ways Mlilo is transforming the world for the better!
Kindlytellusthesourceofinspiration.Whatledyouto servetheexistinghumanitariancrisisandsupportthe vulnerable?
Mydreamwastobecomeanindustrialpsychologist,but lifehadotherplans.Inmyyouthfulyears,Ibegantobe consciousofsocialinjusticesallaroundme.Isoughtadvice frommymentor,aformerHighCourtofZimbabwejudge; heintroducedmetothepolicyasthecornerstoneof economic,social,andhumancapitaldevelopment.
Nhlanhla Mlilo SIE Coordinator Senior
I believe data, if well managed, analyzed, and sensed, has the potential to contribute towards solving the bulk of humanity’s problems.
WorkingwithGOALZimbabwewidenedmyscopeinboth MEALtechnicalandpolicyengagements.Intheportfolio,I ledinstitution-widereporting,evaluations,andMEALstaff technicalsupportandsupervision.Furthermore,I contributedtocountry-levelMEALstrategiesandpolicies incollaborationwithGOALGlobal.InBantwana, Zimbabwe,apartfromreporting,Ihavetodatebeenmore consumedbyevaluativeresearchworkaimedatinforming thenextphaseofchildprotectionpolicyadvisoryasthe countrytransitionsfromNAPforOVCIIItothenext phase.
TellusabouthowcommunitiesinZimbabweare affectedbytheexistingfoodscarcityandhumanitarian crisisinrelationtotheirphysical,social,and psychologicalhealth?
Iwasfortunateenoughtodomywork-relatedattachments withoneofthefewthinktanksin Zimbabwe (the CommunityFoundationfortheWesternRegionof Zimbabwe),andmyexperienceswiththemopenedmyeyes totheworkIcandotochangepeople’slivesandinthe samestrokeinfluencepolicythroughevidence-based engagements.
Briefusaboutyourselfandshedsomelightonyour journeyasanSIECoordinatoratBantwana, Zimbabwe?HowhasyourofficeasSeniorMEAL OfficeratGOALGlobalhelpedinyourgrowthinthe industry?
NhlanhlaMliloisapassionatedevelopmentworkerwitha specialtyinMEAL.Overtheyears,Ihavenotonlygrown passionateaboutdatafordevelopmentbutalsoabout mentoringinstitutionsandupcomingMEALenthusiasts.I believedata,ifwellmanaged,analyzed,andsensed,hasthe potentialtocontributetowardssolvingthebulkof humanity’sproblems.
Overtheyears,workinginvariousportfolioswithinthe MEALsector,Ihaveconsolidatedmyexpertiseinthe industryacrossvariousprogrammingthematicareasthat includehumanrights,WASH,livelihoodsandfoodsecurity, health,anddisasterriskreductionandmanagement.
Zimbabwe,formerlyknownasthebreadbasketofAfrica, has,overtheyears,beenreducedtoabasketcase.The hyperinflationaryenvironment,pooremployment opportunities,dualcurrencyregime,erraticfood commodityprices,agriculturalinputshortages,and/orhigh pricescoupledwitherraticweatherpatternshaveall conspiredtonegativelyaffectthecountry’sfoodsecurity situation.Overtheyears,thecountryhasseenurban povertytakecenterstagelargelyduetoapooreconomic outlookcoupledwiththeeffectsbroughtaboutbythejustendedCOVID-19-inducedlockdowns.
Theabove-mentionedchallengeshaveledtoariseinthe adoptionofnegativecopingstrategies,particularlyinpoor urbanareas.Schooldropouts,childmarriages,childlabor, illegalmigration,criminalactivity,anddrugandsubstance abusehavebeenontheincrease.Compromisedaccessto healthserviceshasexacerbatedthesituationinpoor communities.
Whatareas,inyouropinion,istheZimbabwehealth systemcurrentlystrugglingwithtomeettheneedsofthe vulnerablepopulation?
Thecountry’shealthsystemiscurrentlystrugglingto ensureanadequatesupplyofbasicmedicationsacross publichealthfacilities.Inmostinstances,patientshaveto purchasebasicmedicationatexorbitantpricesfromprivate playersintheindustry Accesstospecializedserviceshas continuedtobeahugechallenge,i.e.,andthereisonlyone dialysismachineinMpiloHospitalinBulawayo,which servesthreeprovinces.
Inwhatwayareyouabletoresolvethesechallenges throughBantwanaZimbabwe?
Aspreviouslyhighlighted,myworkwithBantwanahas beenlargelyatapolicylevel.Ibelievethepolicyanalysis andrecommendationsweareputtingforwardbasedon field-levelevidenceandbestpracticesfromtheregionaland internationalcommunitywillcontributetowardsthe resolutionofmostchallenges.
Whatendeavorsareyoucurrentlypursuingtoimprove yourservicetothevulnerablepopulationinZimbabwe?
Myworkiscurrentlyfocusedoninformingstrategyreviews andre-designapproachesthatensureimprovedservice delivery Theaimistomoveawayfromapproachesthat havebeenorarecurrentlybeingusedbutarenotbearing fruit.
Whataresomeofthechallengesyoufacewhen conductingprojects,andhowdoyouturntheminto opportunitiesforgrowth?
Twokeychallengesaffectourworkcurrently:goingintoan electionyear,operationalspaceandaccesstoinformation arerestricted,andhenceprogrammingbecomes challenging.Secondly,braindrainandmotivationamong theremainingstaffareverylowingovernmentinstitutions. Thesefactorshavecontributedtothepooruptakeand executionofrecommendations.Thebraindrainhasalso robbedvariousinstitutionsofthebestbrainsforvariouskey tasks.
Whatadvicewouldyouliketogivetobudding entrepreneursandenthusiastswhodesiretoresolvethe humanitariancrisesofZimbabweandimprovethe ZimbabweHealthSystem?
Investinmanagementinformationsystemsand technologies;thesewillbethebackboneoffuturesystem strengtheningandgrowth.Themajorityofhumanitarian crisesaffectingZimbabweandtheSADCregionhavebeen largelyclimaticinnature.Thesehavetodate,had devastatingeffectsduetopoorpredictivecapacityand, hence,limitedplanningforresponses.Suchpioneering initiativesastheSendaiframeworkwillbemoreeffective asthetechnologywillallowcommunitiestoforecast disastersmoreaccurately,enhancingdisasterpreparedness andresilience.
Data is the foundation of a better world. It provides us with the tools we need to make the right decisions, and it can help us create a better future for all of us.
Howdoyouenvisionscalingyourservicesand operationsin2023andbeyond?
Inmycurrentportfolio,Iamworkingtowardsinfluencing thefutureofchildprotection.Myworkisinfluencingboth policyandsystemreforminchildprotectioninZimbabwe. ApartfrominfluencingtheZimbabweChildProtection PolicyandpushingboundariesinthefieldofM&E,Iam contributingtowardsthedevelopmentofanindigenous foundationandthinktank.Blackforestseekstoendpoverty inthislifetimethroughempoweringandcapacitatingthe peoplesofZimbabweinparticularandthoseofSADCin generaltoembraceandpursuesocio-economicselfdeterminationinsustainabledevelopment.Toliveuptothe goal,theBLACKFORESTenvisionsadoptingstrategiesfor endingpovertythatisnotdonor-dependent,leveraging localeconomies,andinfluencingthenation’sdevelopment agenda.
Inthefast-growingeconomy,regardlessofsizeand market,businessesshallbereadytostayagileand competitive.Theworld’seconomyisdirectly proportionaltotheendlessgrowthoftheBusinessProcess Managementsector Accordingtoaglobalreport,the industrytrajectoryisexpectedtowitnessayearlygrowth rateof8.5%until2028.Innovativebusinessesoftheera strivetominimizeexpensesandrisksandmaximizetheir investmentsmorethanever.Thisiswhytheparadigmshift towardsbusinessprocessoutsourcingserviceshasbecome anadditionalvalue.
Cogneesolisaglobalprofessionalserviceprovidingfirm deliveringbusinessprocessmanagement,consulting,and technologysolutionstobusinessesworldwidesince2008. Ourcomprehensivesolutionscovermultipleindustries, helpingmid-sizeandlargebusinessesachieveenhanced agilitythroughtransformedexperiences.Connectingmore than25countriesfromNewYorktoIndia,weempower businessestorethinkeveryprocess,redefineoperationsand optimizethewayofworking.Consideringthemarket requirementsandstandards,companiesneedtokeepup withthehigherdemandsbybeingmorecompetitivewhile reducingexpenses.That’swhereCogneesolofferssupport bysharingandreducingtheamountofwork,makingthem flexibleforthemarket.
Mostcommonlyoutsourcedprocessesacrosstheglobe includethefollowing:
Ÿ Payrollandaccounting
Ÿ Administration
Ÿ Shippingandlogistics
Ÿ Customersupport
Ÿ ITmanagementandServices
Ÿ Manufacturing
Ÿ Research
Ÿ Legal
Ÿ Insurance
https://www.microsourcing.com/learn/blog/the-ultimatelist-of-outsourcing-statistics/
BusinessProcessManagementofferssomecompetitive advantageforanybusinesstosurviveandthrive.Positive effectsoftheBPMontheOrganizationalProductivitythat couldalsobeobservedarelistedbelow:
As Director and CEO, I, Taran Sidhu, lead all outsourcing opera ons across group delivery centers. With extensive experience in the outsourcing industry, providing consul ng and advisory services to Interna onal Customers, I oversee Cogneesol's outsourcing business opera ons, overall business strategy, and quality and administra ve services.
Taran Sidhu Director and CEO
Ÿ ManageCoreBusinessProcessesEfficiently
BusinessProcessOutsourcingisavastskywithdifferent perspectivesbasedontherequirements.Theworldwide usageofbusinessprocessmanagementservicesfunctions differently,improvingorganizationalproductivitytobenefit theirbusinessesinordertoensuregrowth.Outsourcing servicesencouragethestakeholderstofocusoncore responsibilities.
Ÿ BusinessesSaveALotOnOperationalCosts
Whencompanies,irrespectiveofthesize,adoptto outsourcetheregularbackofficetasks,theysavelotsof moneyonequipment,infrastructure,staffing,etc.Thesaved moneydirectlypromotesbusinessexpansionandagrowing graph.
Ÿ
Outsourcingregularbackofficetasks,finance& accounting,legalservices,customerservice,ordata managementhelpsbusinessesenhancecustomerrelations andeventuallyretainthem.Outsourcingyouroperations willensureconstantsupportandmaximizetheprofitofthe companyandthecountryitoperates.
Ÿ Flexibility
Astheneedofthehour,organizationsmusthavehighand easyadaptabilitytoshiftingbusinesssituationstoamodern andeconomicalapproach.Inacompetitivescenario,itis hardfororganizationstocontinuouslyevolvetheir structuresandstrategiestoever-changingmarketstandards. Thisstart-upmindsetapproachcanbeanexceptional challengeforalegitimatelywell-establishedorganization. Therefore,BMPsolutionsaretotherescue.
Ÿ Around-The-ClockAvailability
BPMassistsorganizationsinstructuringtheirrepetitive tasks.Relativelylargerscaleorganizationsfinditstifferto respondtosituationaldemandsasquicklyassmallerones, obstructingtheircontinuousgrowth.Toresolvetheissue, outsourcingbackofficetaskstooffshorepartnersisahandy solutioninmaintainingefficiency.Thedifferenceintime zonesensuresexpediteddeliveriesandsubmissionoftasks.
Inthecaseofoutsourcedbackofficeprocesses,theriskof inaccuracydecreases,andefficiencyincreasesasthe guidelinesanddeadlinespreventassociatesfrommaking mistakes.Forknowledge-basedprocessing,assigningtasks towell-trainedandexperiencedprofessionalsensures submissions'quality.Incaseofanyunexpecteddipinthe revenue,thecost-cuttingprocesshappenstobealot manageableandeasytorollout.
Ÿ
Consideringthefactthatoperatingonclients'backoffice jobsisBPMorganization'scorebusinessprocess,the serviceprovidersarewell-positionedandwell-equippedto completetheworkwithgreateraccuracy,efficiency,and speed.Theirworkforceismorelikelytoinvestinnew technologies,suchasautomation,thatcanimprovethe workspeed,cost,andquality,whichdirectlyrelatestothe win-winsituationforbothpartners.
Thefirstmilestoneistoenterchangewithinan organization'sbusinessprocessbyoutsourcingregular back-officetasks.Inthemodernworld,Businessprocess managementisnecessary,andallorganizationsmust considerittotapintothegapbetweenimprovementand scalability
Fromthetimeoftheglobaleconomiccrisisduringthe recessiontothepandemicoutbreak,manybusinesseshave suffered.However,theBPMsectorisstillgrowingand providingthousandsofbusinessoperationalsupportand peoplewithjobs.
Toconclude,westronglyrecommendoptingforbusiness processoutsourcingservicesasamastersolutionto enhanceorganizationalproductivity.Getintouchnowto knowmoreabouttheofferingandhowCogneesolcan unleashoptimalgrowth.
Callusat+1646-688-2821orsendanemailto info@cogneesol.comforafreeconsultation!
Honeyisanaturalsweetenerfromthenectarof flowersproducedbybeesandhasbeenusedforits medicinalandculinarypropertiesforthousandsof years.Sinceancienttimes,honeyhasbeenregularly usedformedicinalpurposes.Itisalsocalledahealthy alternativetosugar
Ithasantibacterialandanti-inflammatorypropertiesand canbeusedforvariousconditions,includingcoughsand sorethroats,woundsandburns,anddigestiveproblems.
Inadditiontoitshealthbenefits,honeyisusedinmany culinaryapplications.Itisanaturalsweetenerinbakingand cookingandcanbeaddedtoteasandotherbeveragesfor flavorandsweetness.
Honeyalsohasculturalsignificanceinmanypartsofthe world.Insomecultures,itisusedinreligiousceremonies; inothers,itsymbolizesloveandfertility.Honeyhasbeena versatileandvaluablefoodproductessentialtohuman historyforthousandsofyears.
Many ancient cultures have revered honey for its healing properties and nutritional value. Here are a few examples of how honey has been used and revered throughout history:
AncientEgyptians
TheEgyptianssawhoneyasasacredfood,oftenusedin religiousofferingsandceremonies.Honeywasalsousedas anaturalsweetener,preservative,andhealingagentfor woundsandsorethroats.
GreekandRomanCivilizations
HoneywasusedasacurrencyinancientGreeceandRome andinmedicinetotreatvariousailments.Hippocrates,the fatherofmodernmedicine,recommendedusinghoneyfor everythingfromcoughsandcoldstoskinconditionsand burns.
InIndia,honeyhasbeenusedinAyurvedicmedicinefor over4,000years.Ithasvarioushealthbenefits,asitboosts theimmunesystem,improvesdigestion,andevenreduces theriskofcertaintypesofcancer.
IntraditionalChinesemedicine,honeyisconsidereda “neutral”foodthathelpstobalancethebody’senergy.Itis oftenusedtotreatrespiratoryproblemsandhelpthebody recoverfromfatigueandstress.
ManyNativeAmericantribesusedhoneyinreligious ceremonies,anditwasalsousedasanaturalsweetenerand preservative.Sometribesbelievedthathoneyhadhealing propertiesandwoulduseittotreatwoundsandother ailments.
Theuseofnaturalhoneyasfoodandmedicinebyhumanity existedforaverylongtimeago.Historyrevealsthatraw honeyisthemostancientsweetenerusedworldwidefor severalmillionyears.Allageswidelyaccepthoney,andits usegoesbeyondthebarriersofethnicityandculture.
Allreligiousandculturalbeliefsembracetheuseofhoney. Honeyisabeneficialnutritionalliquidwritteninallholy booksandacceptedbyallgenerations,traditions,and civilizations,bothancientandmodern,withoutanybarrier
InHinduism,honey(Madhu)isoneofthefiveingredients ofPanchamrit,“thefiveNectars.”Theotherfourareghee, milk,sugar,andbuttermilk.Intemples,honeyispoured overthedeitiesinanabhisheka.
WhenachildisborninaHindufamily,“Jatakarma”is performedtowelcomethechildintothenewfamilyby puttingsomedropsofhoneyinthechild’smouthand whisperingthenameofGodinthechild’sear.
AsperRigveda:“Thisherb,bornofhoney,drippedin honey,sweetenedbyhoney,istheremedyforallinjuries.”
“Leteverywindthatblowsdrophoney;lettheriversand streamsrecreatehoney;letallourmedicinesturnintolove; letthedawnandtheeveningbefullofhoney;our nourisher,thisskyabove,befullofhoney;letourtreesbe honey;letthesunbehoney,letourcowssecretehoney.
InChristendom,referencesaremadetotheimportanceofbees andhoneyintheBible,includingtheBooksofExodus, Judges,Mathew,andProverbs.IntheBookofJudges,Samson foundaclusterofbeesandhoneyinalioncarcass.”
FollowingthisChristianholybook,theBible,KingSolomon wasquotedthus:“Eat honey, my son, because it is good.”
ItwasreportedintheBiblethatJohntheBaptistthrivedona dietincludingwildhoneyforanextendedperiodwhenhewas inthedesertareaorwhiletravelinginthewilderness.
Closing Ceremony,
Honeyhasbeenreveredforitsmanyhealthbenefitsandhas beenusedinvariouswaysthroughouthistory.Loveisstill valuedforitsnutritionalandmedicinalpropertiesandisoften usedasanaturalsweetenerandaremedyformultiplehealth conditions.
-ShreyasiShelke
Nicole Mar n Chief Empowerment
Officer,
Founder
Humanlifeisanintricatewebofbalancingwhat onewishestodoandwhatoneactuallydoes. Whenthesetwolinesconfluenceinan individual’slife,itcreateswondersthatnotonlyscripttheir successbutalsotakesocietyforwardexponentially
ThisisexactlywhattheFounderandChiefEmpowerment OfficerofHRBoost®–NicoleMartinhasbeendoingsince shefinallyfoundherpassionat18.Shehasevolvedfrom conductingtrainingprogramsforhumanresourcesclasses atcollegetonowbecomingthefoundationthatisrequired inbuildingglobalbusinesses.Shebelievesthatworkand lifecannotbecompartmentalized,soshedrivesher companywiththesamemissiontospreadjoyandpurpose throughsharedworkandcreation.
Nicoleemphasizesaclient-centricapproachandtakespride inthecompany’sUSP,whichisthat they meet their clients at their pace and budget.ShehasdevelopedtheHRBoost modelinsuchawaythatitactivelyhelpstomeettheclients wherevertheyareintheirjourney,thusprovidingfullserviceembeddedHRsupport,project-to-projectsupport, culturedesign,andmanagementtraining,employee programsandassessments,virtualsupport,andphone support.
Alongwithcateringtoclientsanddrivingaseven-figure businessfromscratch,shestronglybelievesinthepotential ofwomenintheindustry Additionally,sheisinspiring womentofindtheirpassionasshebelieves—womenare themostvaluableinvestmentacompanycanhave,asthey fosterfasterteamcollaboration.
Asamultifacetedleaderintheindustry,shealsoserveson theAdvisoryBoardofNationalBestandBrightest,along withthecurrentchairofthe Chicago NAWBO Membership Committee and a Star Conference Global Speaker
WE DELIVER SKILLED TALENT TO OUR CLIENTS. WE ALSO BELIEVE THEY NEED BOTH STRATEGIC AND TACTICAL RESOURCES AT THE SAME TIME. ONE HUMAN IS NOT IDEAL AS THERE ARE VARIOUS COGNITIVE ABILITIES TO OPTIMIZE HR STRATEGICALLY.
Nicole Mar n is Chief Empowerment Officer and Founder of HRBoost, LLC, a HR Shared Services consul ng firm based in Chicago, Illinois. In recogni on of her professional excellence as well as her community, Nicole has been honored by mul ple organiza ons including the Mirror Review’s 10 Game Changing Women in 2019, Awardee for Business Excellence by the Chicago Daily Herald, and a 2016 Enterprising Women of the Year Champion by Enterprising Women Magazine.
A sought-a er expert, her knowledge and advice have been featured in newspapers and magazines throughout the country. In addi on, Nicole is the host online of HR in the Fast Lane and contribu ng writer for the Chicago Business Journal. Nicole has authored, Interna onal Literary Award and Amazon Best Seller, The Talent Emergency, the accompanying Talent Emergency Guidebook, The Human Side of Profitability, The Power of Joy & Purpose, and her newly released co-authored book No Fear Nego a on for Women.
I try to lead by example and I also share for the benefit of all. I have published two books that really speak to women, though men have let me know they enjoy them equally as well. The Power of Joy and Purpose is my personal story and I share my 7 Presence Principles as I get asked nearly every day, how do I do it all so joyfully? I don’t do it alone. I also co-authored a book with John Tinghitella last year.
We named it, NO FEAR Nego a on for Women, a book where we set forth a process that women can add to their list of abili es and for the greater benefit of our country Men are about results and Women are about effort. We need both in business.
- Nicole Martin
Ÿ Nicole serves on the Chicago NAWBO Membership Commi ee and a Star Conference Global Speaker (cite all the women’s conferences and came home Best Speaker from Paris 2021. She also mentors some newer female entrepreneurs who reach out to her on an ad hoc basis.
Ÿ Graduated Goldman Sachs 10,000 small businesses Chicago Cohort 9 2014.
Ÿ Chair Chicago Peer Group Best and Brightest Companies to Work For.
Ÿ Advisory Board Na onal Best and Brightest.
Ÿ 3 Years on OMNI Board of Directors, Chair of Governance
Ÿ WBE – Women’s Business Enterprise WBE WBENC Cer fied (every year)
Ø Cer fied Women Owned Business
Ø 1 million bucket – 5 million category
Ÿ Awards and Recogni ons: • 2017 Business Excellence Business Leger Award
Ÿ 2021 Star Icon Best Speaker Award
Ÿ 2021 CIO Times: The Spearheads Most Inspiring Leaders of the Year
Ÿ 2020 Chicago’s Best and Brightest Companies to Work For
Ÿ 2020 Innova ve Companies to Watch For in 2021
HerexceptionalattentiontotalenthasgainedHRBoost recognitionforitscommitmentto Diversity Excellence by the Daily Herald.
Through the interview highlights below, let us learn more about her vision and about HRBoost!
Nicole,kindlybriefouraudienceaboutyourjourneyas aChiefEmpowermentOfficerandFounder.What challengeshaveyouhadtoovercometoreachwhereyou aretoday?
At18leavingmyhomeandrightoutofhighschool,Igota jobasareceptionistatapre-Y2KfirmwhereIfoundmy passionbyaccident.
Duringthesametime,Iwasworkingonatrainingprogram foracollegehumanresourcesclass.WhenIfinishedmy presentation,thedirectorcreatedahumanresources departmentforthesite,hiredamanager,andmovedme fromreceptiontohumanresources.
Sincethen,IhavebeenbuildingHRdepartmentsfromthe groundupeversincewiththeapproachofbeginningwith thebusiness’visionandcreatingHRprogramsthatare completelyintegratedwiththatvisionwhilesupporting employersateverystageoftheemployeeexperienceand smallbusinessesdeservetocompetefortalentintoday’s market.
Alongwiththis,theBoosterscreateprogramsdesignedto furtherthebusiness,boostproductivity,andhelpemployees
understandwhyandhowtheircontributionsare meaningful.Icreditmyteamforallthesuccessthe businesshasaccomplished.Today,IamproudthatIama womanwhohasbuiltaseven-figurebusinessfromscratch, andknowingonly2%ofwomen-ownedbusinessesdothis isalarming.Womenremainanopportunityforbusiness everywhere.
IthinktheinitialchallengesofbeingaCEOaremany.One needshumancapitalandfinancialcapitaltoscaleandgrow. Successisrelative.Manypeoplewouldreadmyresumeor someprintedarticleaboutme,butrealsuccesscomesinthe joyofdoingwhatyouloveeveryday.Itisamazing howeverwhenyouturnaroundandseemanyotherswho workforyouandsourceJoyandPurposethroughshared workandcreation.WorkandLifeshouldbeintegrated,not compartmentalized.Ilovethatthereisnorealdividingline betweenworkandplayforme.
Enlightenusonhowyouhavemadeanimpactin humanresourcesservices throughyourexpertiseinthe industry.
OurVisionistobringJoyandPurposetoPeoplethrough theirWork.
Wehavealwaystrendedwithgrowthyearafteryear; however,amidstthepandemic,wewerehardhitlikemany. Now,withgrowthrevival,wehaverevealedsomenew innovativewaystoreachourclientsandastalentshifts occur,wearereadytohelpthebusinessesthatseektoretain talent.
Ironically,thebiggestthreattothemarketplaceistalent, evennow.Onlytrulyforward-thinkingcompanieswill makewinningmoveseveninthedownturnofeconomy
GivenwearenotyourBroker,yourAttorneyora1-800 number WebelieveHRexpertiseisessentialtoany businessastheygrowtheirenterprise.OurSharedServices approachallowsbusinessestoaccessstrategicHRattheir paceandbudgetallwhiletakingaholisticapproachto integratingacultureplanthatenablestheirstrategicand/or operationalplansasabusiness.
Wedeliverskilledtalenttoourclients.Wealsobelievethey needbothstrategicandtacticalresourcesatthesametime. Onehumanisnotidealastherearevariouscognitive abilitiestooptimizeHRstrategically.Webelieveourshared servicesapproachtothemiddlemarketisthePEO Alternative.Andyes,themiddlemarketneedsan alternative.
Weservebusinessesspanningovermultiplesectors;these includeProfessionalServices,Non-ProfitOrganizations, HighTech,Manufacturing,Staffingfirms,Hospitality,and Healthcare.Ourclientsaretypicallyfromhighgrowth businesseswith50-250employees.
Ourmodelistomeettheclientswherevertheyare,thus,we providefull-serviceembeddedHRsupport,project-toprojectsupport,culturedesignandmanagementtraining, employeeprogramsandassessments,virtualsupport,and phonesupport.
Iamhonoredtoleadahigh-performanceteamofHR leaderswhopartnerwithourbusinessclientstomeetthem wherevertheyareontheirjourneytobethebestworkplace. Wehaveexperiencedtremendousgrowth,andproudly nearlyeveryclienthasbeensourcedthroughwordof mouth.
Ourappealandsuccessareduetoourpersonaldedication toeachandeveryclient.
WhatmakesHRBoostapreferredchoiceamongyour clienteleoverothercompetitors?
Weremainclient-centric,andourteamistrulyexcitedtobe recentlyrecognizedforourcommitmenttoDiversity ExcellencebytheDailyHerald.Itisrecognitionlikethis thatkeepsusbelievinginthehands-oncontributionsevery persononourteambrings.Boostersknoweveryonecan
leadfromwheretheystandandthetraditionalhierarchy neednotbeupheldatHRBoost®.
Iseeitastotallyfine.TheUSPisthatwemeetourclientsat theirpaceandbudgetandbringateamwith40yearsof aggregateexperience.
What,accordingtoyou,couldbethenextbigchangein yourindustry?
Investmentinwomen.
Thefactthatlessthantwopercentofthemoneyinvestedin theUnitedStatesinwomen-ownedbusinessesisdisturbing. Thebottomline,womenremainanopportunityandcan developteamsthatfostercollaboration.
Ifyoudonothaveapositiveworkculture,talentwillnot tolerateitforlong.Creatingacultureconversationtake rigorwheretwo-wayexchangeisfosteredandupheld.We wererecognizedasaBest&Brightest®companytowork forinChicagobeforethepandemic.Ifyoudonothavea commonlanguageforhowleadershiplivesacrossthe organization,moralecansuffer.Weimplementedpulse CovidSurveysinadditiontoourstandardculturesurveys andmetrics.Anonymouspulseisimportant,butwealso beganmorecompanycheck-insacrosspeerlevels.
WehavekeptMondayMotivation,HappyHours,and WellnessWednesdayswiththelongterminmindaswefeel wecreatedadeeperconnectionduringthesetoughtimes. WealsohadChaplainsintheworkplacebeforeCovid-19.I wasthrilledtoseethemworkingmoreproactivelyto connectwithourteaminavirtualworld,andwehadhigh utilizationthesepast12months.Ifeelproudestofwhatwe discussed,exchangedon,andshared.Thesubjectmatter hasnotbeenaroundeasysubjects.
Wheredoyouenvisionyourselftobeinthelongrun, andwhatareyourfuturegoalsforHRBoost?
Wehavebeenabletoincreaseourgeographicfootprint throughourinvestmentinSEOandretargeting.Once,we thoughtwenevergetbusinessfromourwebsite,butnow weproudlyhaveover1200newvisitorsamonthandthe averagetimeavisitorspendsonourwebsiteis8minutes.
Weareproudtosolidifyouronlinepresenceasagoto resourceforprofessionalsinacrosstheUSA.Inthecoming year,ournextinitiativeistofranchiseandwelookforward toexpandingacrossthetopfiveregionsseekingusonline thispastyear
Storytelling is not an option in advertising and marketing. It is a requirement for smart marketing. Time and again, studies have proven that people make an emotional decision.
Thefamiliaritybetweentwopeoplemakesthem connectonadeeperlevelleadingtoattachments andfriendships.Butthisequationisnotlimited onlytolivingobjects.Humansdevelopbondswith inanimateobjects,too,somewiththeirsofttoysorsome simplywiththeirgadgets.
Thisbehavioraltendencyisalsoreflectedwhenconsumers shop.Theylookforemotionalsatisfactionfromtheproduct ratherthanjustprocuringanarticle.Thisisdoneto maximizetheutilityandpsychologicalbenefitsderived fromthegood,whichfurtherluresthemtopurchasethe productagain.
Acknowledgingtheseconsumerpractices,businessesare workinghardertowinacustomer’sheart.Otherthan neededprocedures,businessacumen,anddexterityto manufactureproductsorofferkeyservices,organizations alsoaretryingtofindaptanswerstothequestionof “how to bring people to buy the products” ratherthanjust displayingthemonamallrack.
Thisbrandattractioniscreatedbyvariousfactorslike quality,pricing,utility,loyalty,anddesign,tonoteafew Whilewordofmouthcaptivatespeople’sattention,it doesn’tformalong-lastingbond.Andhereiswhere businessestakeassistancefrombrandstorytellers.Stories createamentalimagethatcustomerscanrelatetoand rememberinthelongterm,formingapersonalemotional associationwiththeproduct.Atthesametime,thebenefits forthecompanyaremaximizedrevenueandexpanding customerbase.
Whilemanycannarratestories,onlyafewcan communicatewiththem.Onesuchleaderinthebrand storytellingsectorisNoraAgbakhamen,whostartedher professioninstorytellingunintendedlybutgained appreciationsoonwithherskillsofpositioningbrandsin frontoftherightaudiencestobuildphenomenal connectionsbetweenbrandsandcustomers.Theskillsof deliveringwinningcontentaccompaniedwithmultiple strategieshavemadeheraleaderwhoiscreatinga differenceforthebrandsaswellasincustomers’shopping experience.
Tofurtherthisreachandenablemorebusinessestoconnect, shehasstartedherowncompany–Nora’sCopywhich offerswideserviceslikeblogs,videoscripts,andengaging socialmediacontenttoorganizationsthatmakesitpossible forthemtogenerateleadstoconverts.
To know more about her journey as an expert storyteller, let us read further!
Well,manyopinethatnothinggoesinlifeaccordingto one’sfixedroutine.Someachievesuccesswhentheyare leastexpectingit.Nora’sjourneystartedonthesamenote. Sharingaboutthebeginningofherroleasastoryteller,she says, “My journey started with an unplanned but authentic story for my friend’s hair brand that raked in a 200 percent increase in weekly sales revenue in just one day. Then, through training & certifications, I became a “LinkedIn
Through great storytelling, I also position brands in front of the right audiences so they build phenomenal connections that will be a win-win for brands and customers
Brand Storyteller” here, replicating that success model for cool brands.”
Thespontaneousresponsesthroughherfirststoryshe startedclimbingtheladderofsuccess,whereinjustten monthsofbeingintentionalthere,shewentfrom90to70k+ organicfollowers,over10millioncontentviews,served 10+inboundclients&madeover$15kinrevenue-without spendingadimeonads.
“Nora is one of the most creative and dedicated storytellers I have had the chance to work with. We worked on a project on promoting my book and newsletter for software engineers. She helped me grow the newsletter to 3k+ subscribers in under a month and crafted very meaningful content. My LinkedIn profile grew 3x and several of the posts went viral with over 10k+ views. I would highly recommend her for brand marketing and would love to engage with her in several projects in the future. She is a gem.”
- RaviTandon, Software Engineer, United States.
Highlightingherstrengths,shesays, “Through great storytelling, I also position brands in front of the right audiences so they build phenomenal connections that will be a win-win for brands and customers.”
Tohelpotherinterestedpersonstoflyhigherintheir storytellingcareers,sheisnowcoachingotherstoenable themtotelltheirownstoriessothattheycanturntheir prospectsintopayingcustomersusingthesamemethods thatpropelledherthisfar Totakethisfurtherandassist morebusinesses,shedecidedtostarthercompany–Nora’s copy
Nora’ssuccessgavehertheconfidencetoextendthebenefit ofherknacksinthearea.Talkingabouttheinspiration behindsettinguphercompany,sheremembersasmall incident.Sheshares, “After doing a brand story for her friend’s hair brand and sending a backlink to her website, I noticed how viral the story went and the successes she had. Torrential sales began pouring in, and my friend sold out her entire stock in less than five hours! In less than seven days, she exceeded her monthly sales revenue, and 30 customers had filled out a restock request form.”
“That incident reinforced my belief in the power of brand storytelling,” shesays.
My journey started with an unplanned but authentic story for my friend’s hair brand that raked in a 200 percent increase in weekly sales revenue in just one day. Then, through training & certifications, I became a “LinkedIn Brand Storyteller” here, replicating that success model for cool brands.
Further,shenoticedmanybrandswerefocusingonthe featuresoftheirproductsandnotconnectingwith customersonanemotionallevel,usingthepowerof authenticstories.So,theywereleavingsomuchmoneyon thetablebyjustbeingallaboutsales.Noticingthispopular businessconduct,shesays, “I decided to come up with a structured arrangement where I could do the heavy-duty for them and position them in front of the right audiences.”
Andhence,beganthejourneyofNora’sCopy.
Noraisdeterminedtoscalefurtherheightsinthefuture withherexpertiseandhercompanytosupportmanymore brandstoestablishapsychologicalbondwiththeproduct sothatconsumersdonotsuffercognitivedissonancepostpurchase.
Toachievesthis,shesays, Storytelling is not an option in advertising and marketing. It is a requirement for smart marketing. Time and again, studies have proven that people make an emotional decision.”
The focus of the Swedish Bee Company has been to offer “The Honey of Sweden” to an interna onal audience.
Beekeeping: The art of caring for bees turned into a profession.
Wseasonalfruitsorvegetables.Wewouldn’tbe abletoenjoythesweettasteofhoneyormake bakedgoodslikebreadandcakes.
Butdidyouknowthatthere’smoretothistinyinsectthan meetstheeye?
There’ssomethingbeautifulinthewaybeeslive.They’re industrious,hardworkingcreatureswhodon’tneedmuchto survive;theyjustneedtherightconditionsandalittlehelp fromtheircommunity,andtheycanthrive.
Butsomethingisinadequatelydifferentwithourworld today.Beesaredyingatanalarmingrate,andit’s threateningnotonlyourfoodsupplybutalsoourveryway oflife.Weneedtohelpthesecreaturessurvivesothatthey cancontinuetopollinateplantsandhelpusgrowfruits, nutsandmore!
Mats Olofsson Founder and CEO
TheSwedishBeeCompanyisjustdoingthat.Mats Olofssonfoundedthecompanyin2018.Matshadavision. onethatwasshapedbyhislovefornature,anappreciation forthecraftofbeekeeping,andanunderstandingofthe uniqueofferingsofSwedishhoney.Butitwasn’tuntilhe startedtheSwedishBeeCompanythathewasabletobring thatvisiontolife.
Byembracinga“Slowtech”approach,theyallownature andthebeestotaketheirtimeincreatingflavorsandcolors thatareuniquetoeachharvest.Withthisdedication,Mats hopestobecomeahoneysommelier,sharingthebestof Swedishhoney
SwedishBeeCompanyandMatsOlofsson’sjourneyto becomingahoneysommelier.Itisastoryofpassion, dedication,andcommitmenttobringingthebestof Swedishhoneytotheworld.
Unwind and Enjoy—A Nice Read Awaits You!
TheSwedishBeeCompanyiscommittedtoprovidingthe bestandmostflavorfultastespossible.TheysellSwedish honeyundertheirownbrand,TheHoneyofSweden.They producethishoneywiththehelpoftheirownbeesand othercarefullyselectedbeekeepers,buttheyalso collaboratewithothercompaniestoprovidedifferenttypes ofSwedishhoney
MatsOlofssonstartedwithbeesin2015,intendingtohave onecolonyinhisbackyard.Fascinatedbytheirworkand theimportantroletheyplayinnature,hejumpedona professionalbeekeepingtrainingcourse.In2018,he foundedtheSwedishBeeCompanytocombinehis previousprofessionalexperienceswithbeekeepingandits fabulousproduct,honey.
ThefocusoftheSwedishBeeCompanyhasbeentooffer “TheHoneyofSweden”toaninternationalaudience.To betterservethisgoal,heiscurrentlytakingclassesinhoney sensorytodevelophistasteandaromasensitivityto differentkindsofhoneyandbecomeahoneysommelier. Thisistobeabletoofferthebesthoneythereis,withhigh diversity.
Bestlocations:TheSwedishBeeCompanyselectsthebest locationsfortheirbees,suchasremoteareaswithcleanair, water,andsoil.
Naturalmethods:Theykeepthebeeshealthyandstrong throughnaturalmethods,sotheycanfocusoncollecting nectarandpollenratherthanfightingpestsanddiseases.
Allowingthemtoharvestattheirleisure:Theyallowthe beestoharvestattheirleisuretoensurethatthehoney maturesnaturally.
Bestpossibleequipment:TheSwedishBeeCompany investsinthebestequipmentforextractingandhandling honeywithoutcompromisingitsquality
Expertbeekeepers:Thecompanycollaborateswiththe beekeepers.
Safety:Theyensureeachbatchofhoneyislaboratory testedforsafety.
Toworkinharmonywithnature:Theywanttokeep honeyasnaturalaspossibleallthewaytotheconsumer becauseitisacompletelynaturalproductreadytoeatfrom nature.
Aminimumofprocessing:Agentletreatmentcateredto keepingthenaturalflavors,aromas,andwholesome elementsinthehoney.
Careforthebeesandkeepthemhealthy:Thereare severalnaturalandman-madethreatstobeehealth.The companytakesthenecessaryprecautionstohelpthebees byusingnaturalorganicpestcontrolmethodsandkeepinga safedistancefrompesticide-treatedfields.
Itmustbereal:Theydon’tcutcornersattheexpenseof quality.Theyusehigh-qualityequipmentandallowthebees toworkattheirownpace.Itmaytakemoretimeandeffort, butitiswellworthit.
Thisisnon-processedandnaturalfood,asopposedto highlyprocessedfactory-producedfood.Theydon’tmix honeytomakethemalllookthesame.Everyharvestis unique,andonceitisover,itdoesnotreturn.Instead,there willbenewhoney
Traceabilityisimportant.Theywanttobeabletoshowthe consumerwherethehoneyinthebottletheyareholding comesfrom,allthewaydowntothebeeyard.Theybelieve thatthis,combinedwithadescriptionofthehoney’s distinctflavor,willprovidetheconsumerwithacomplete experience.Today’suseofsmartphonesineverypocket alsogivesopportunitiestoofferalotofproductinformation justbyprovidingaQRcodeforpeopletoscan.
Duringthesummerbeekeepingseason,wemustconstantly adapttonature.Theeffectsofthesun,rain,cold,andheat onbees.SwedishBeeCompanyalwayshasaplanin place,buttheyareawarethatitwillneedtobechanged. However,thisalsoservesasthefoundationforthevariety ofhoneyavailable.
Theywanttoexpandintoavarietyofmarketsand industries.HoReCa,orthehospitalitysector,aswellas high-endretailstores.Theirgoalistooffervarioustypesof SwedishhoneythatrepresentSwedenas“TheHoneyof Sweden.”
Theyhavethecapacitytotap;thisisnotabottleneck.They willintensifytheirsearchfordifferentbatchesofhighqualitySwedishhoneyfromdifferentpartsofSweden.
Examplesofwheretheproductsaresoldtoday:
Ÿ TheGargantuashopatImperialHotelTokyo.
Ÿ GinzaMatsuyadepartmentstoresTokyo.
Ÿ NordicTemptationsshop,Antibes,France.
