Afranchiseisthebestoptiontodayfor
aspiringentrepreneursthanstartingtheir businessfromscratch.Butgiventhenumber ofalternativesforfranchising,itispossiblefor aspiringbusinesspersonstogetconfusedabout choosingone.
Besides,intoday’svolatilemarket,anybusinesstoday needsconsultingsupport.Severalfranchise consultantsprovidehighlycompetitiveservices,and theyhaveahugenumberoftakersaswell—no wonderthisindustryhasbecomeamulti-billion-dollar industry
Overthepastfewyears,franchiseconsultinghasseen anuphillandwillgrowfurther,asevidentfromthe numberofbusinessaspirantswantingtostarttheir businessthroughfranchiseownership.
Acolossalnumberofaspirantsareconstantlyonthe lookoutfortheappropriateconsultanttoguidethem throughtheunforeseenchallengesandstartwiththe franchise.Besides,theyalsohelpto-beentrepreneurs understandthemarketandgiveexactstatisticsabout businessestomakeaninformedchoice.Ithelpsone decidewhichbusinesswouldensuresuccesstothem.
Afranchiseconsultantmayalsoguidefranchisorsin expandingtheirbusinessesandgivingoutfranchises. Areliablefranchiseconsultantshouldhavesufficient experienceworkingwithcompaniesandaspiring businesspersons.Theyshouldhaveatrackrecordofgiving thebestpossibilitiestotheirclient.
Butwithamultitudeofoptionsregardingfranchise consultants,thechancesoffindingareliableonealso becomeschallenging.Toeasethingsforyou,wecameup withourneweditionofInsightsSuccess,Top10Franchise ConsultantCompaniestoWatch,Volume-1.
Wefocusedonsometrustworthyfranchiseconsultant companiesemployingnewmethodologiestoassessthe performancepotentialofanaspiringentrepreneurbesides theirinterestinaparticularbusinessandthemarket conditions.Theyensurethatthefranchiseisjustrightfor theprospectivebusinesspersonandhowtheyshouldpursue it.Consultingthemhelpsoneavoidfailures,maketheright moves,andpursuetheirdreams.
Thesecompaniesunderstandthecomplexitiesthatbudding entrepreneursfacewhilesearchingforsuitablefranchise options.Theyusethelatesttechnologytospeedupthe consultingprocessandhelptheaspirantgoaheadwiththe business.
Whetheryoudesiretoownafranchiseorstartanother businessbutareunsurehowtogoaboutit,thisedition wouldbetheperfectguideforyou.
So,readontogaugemoreaboutthefranchiseconsultant spaceandhowtheseconsultantshavecreatedanichefor themselves.Whoknows,youcouldbeinspiredtobecome one!
Happyreading!
Sumita Sarkar
C O N T E N T S Your Franchise Search Just Got Easier
Feeding Frenzy ‘Food’The Real Stress Buster of All Times!
Take a break Role and Essence of Break Time in the Corporate World
Angela Cote Inc.
Enhancing Your Franchise’s Performance through Ac onable Advice
Franchise Creator Where Success is the Ul mate Solu on
Global Franchise USA Inc.
Shaping Franchising Industry for the Future
Group A Dis nguished Name in the Franchise Consul ng Space
Editor-in-Chief Sumita Sarkar
Managing Editor
Art & Design Head
Visualiser David King Co-designer
Paul
Art & Design Assistant Rahul Shinde
Art & Picture Editor Priyanka Rajage
Sherin Rodricks Business Development Manager Trishika Rokade
Rohil Shinganapurkar
Marketing Manager Joseph D'souza
Business Development Executives
Anish Miller Senior Editor Kelly, David
Technical Head Jacob Smile
Assistant Technical Head
Technical Consultants Pratiksha, Aditya, David
Digital Marketing Manager Alina Sege
Assistant Digital Marketing Manager Amol Wadekar
SME-SMO Executives Gemson, Renuka
Research Analyst Eric Smith
Circulation Manager Tanaji
sales@insightssuccess.com
Dcember, 2021
Featuring Brief CompanyName AngelaCoteInc. angelacote.com
AngelaCoté FounderandCEO
BusinessAlliance,Inc. businessallianceinc.com
NatalieBarnes President
FranchiseBrokers Association franchiseba.com
FranchiseCreator franchisecreator.com
Frannexus frannexus.com
GlobalFranchiseNetwork globalfranchise.net
CarolynMcCall CEO
HosseinKasmai FounderandCEO SethLederman FounderandCEO
AngelaCotéInc.providesresources,strategies,andadvisingto helpfranchisorsimprovetheirfranchisesystemperformancewhilehavingfun.
BusinessAlliance,Inc.wasfoundedin1991withthegoalof helpingfranchisesystemsgrowbyconnectingthemwiththe bestqualifiedprospectsforbusinessownership.
FranchiseBrokersAssociation’smissionistoempowerpeople, businesses&communitiesthroughsecurefranchise opportunities.
FranchiseCreatorisaleadingfranchiseconsultingfirm providingfranchiseservicesworldwide,includingfranchising yourbusiness.
Frannexusisfacilitatingfranchiseownershipforinvestment diversificationorasacareertransitionalternative.
iFranchiseGroup,Inc. ifranchisegroup.com
NewDayConsulting Systems newdayconsulting systems.com
PinnacleFranchise Development pinnaclefd.com
StrategicFranchise Development sfdpros.net
PauloCesarMauro CEO
MarkSiebertCEOand Sr.FranchiseConsultant
KimberlyBonner SeniorConsultant
LoryMeyerson President
GlobalBusiness&Franchiseisacompanywiththepurposeto helpcompaniestoexploreworldwideopportunities.
TheiFranchiseGroupbringsdecadesofexperiencetofranchise consulting,development,implementation,marketing&sales efforts,whetheryou'reinterestedinlearninghowtofranchisea businessorgrowanexistingfranchiseprogram.
NewDayConsultingSystemshelpscompaniesgofromstartuptoscale-up.Thecomapnyspecializesinfranchising,IP commercialization,M&Aandfundraising.
PinnacleFranchiseDevelopmentisafull-servicefranchise developmentteamwithover40yearsofcombinedexperience.
CharlesDobyns CEO
StrategicFranchiseDevelopment,LLCexiststosolvethe criticalfranchisingissuesfacingitsclients,bothlargeand small.
Your Franchise Search Just Got Easier
We educate franchise buyers and match them with the franchise opportunities where they’ll be most successful.
Seth Lederman Founder and CEO
Theever-growingsectorof franchisingisexploringnew horizonseveryday.Owninga franchiseisalwaysasmartandsafer waythanstartinganewbusiness. Buyingafranchisesavestimeand moneyinbuildingabusinessright fromscratchbyselectingawellestablishedbrandwithasignificant brandvalue.Thisbrandvaluedecides thesuccessrateofanybusiness.
Nowonderfranchisingissopopular amongstentrepreneursasithelpsavoid mistakesthataremostvisibleinany start-up.However,choosingaperfect franchiseforyourbusinessislike findinganeedleinahaystack.People optforfranchiseswithoutenough researchandendupfacingfailure.To avoidthis,Frannexusstarted providingvaluableguidanceto aspiringentrepreneurs.
Frannexusiscommittedto empoweringpeoplewithhonest franchiseguidancetopositivelyimpact theirqualityoflifethroughabusiness theylove.TheCEOofFrannexus,Seth Ledermandesignedasystemtomake thefranchisesearchprocesseasy, narrowingdowntheoptionsfromthe 4,000+availablefranchise opportunitiestoselectagroupofthe bestoptions.
RedefiningBenchmarks Thefranchiseconsultingprocessat Frannexusstartswithapsychometric assessmenttogenerateabusiness ownerprofile.Theprofilepredicts compatibilityandfutureperformance potential,aswellasculturalalignment withfranchisebrands.Frannexushas workedwithhundredsofpeopleto achievethedreamofbusiness ownershipthroughfranchising. Frannexusfollowsthemostefficient systemtoanalyzeandcompare multiplefranchisebrandsacross
The future is limitless for Frannexus and the entrepreneurs we serve! numerousbusinessmodelsand industrysectors.
Thestreamlinedsearchprocessof Frannexushasbeenperfectedoverthe yearstohelpprospectivefranchise buyersmakeaninformeddecision fasterandwithmoreconfidence.Atthe endoftheday,whatsetsFrannexus apartfromotherconsultantsisits efficientandproprietaryfranchise searchprocessandsuperiorserviceto clients.Frannexushaseverythingan entrepreneurneedstomakeasmart decision.
Alongtheway,itsclientshaveaccess tofinancialandlegalsupportfrom franchiseindustryexpertsandits extensivenetworkoffundingpartners. Onceaprospectiveclientdecidesto moveforwardandexplorefranchise opportunitieswithFrannexus,they enterasystematicandcomprehensive processwithadedicatedsupportteam toensureasuccessfulfranchisesearch. Frannexusisfocusedonlong-term clientoutcomes.“Weeducatefranchise buyersandmatchthemwiththe
franchiseopportunitieswherethey’ll bemostsuccessful,”sharedSeth.
ThesystemdevelopedbytheCEO, SethLedermanutilizesmultipledata pointstoensuresuccessfulclient outcomes.Unlikeotherfranchise consultancies,Frannexusonlyaccepts clientsthattheycaneffectivelymatch withfranchisebusinessopportunities. Whileotherconsultantsbasetheir recommendationsprimarilyona client’sbudget,Frannexus’clientsare matchedoninterests,experience, culture,goals,andmore.
That’swhyFrannexusrequiresclients tohavetheopen-mindednessand financialwherewithaltoexploreand comparevariousopportunitiestofind therightmatch.Itsdata-driven approachallowstheteamtopinpoint thefranchiseopportunitiesclients shouldconsideroutofthe4,000+ available.It’snotsurprisingthatover 85%ofitsclientsendupinafranchise theyhadn’tconsideredbutareglad theydid.
InspiringLeadership Frannexus’CEO,SethLederman, genuinelybelievesthatpeopleshowup toworktosucceed,notfail,inwhat theydo.“Whenworkisnot appreciatedornotrecognized,itrobs yourteamoftheirspiritandenergy, resultinginpoorperformance,”he said.Sethprideshimselfonproviding anenvironmentthatfostersboth personalandprofessionalgrowthand advancement.Herunsaflat organizationwithauniqueteamwhere everyoneutilizestheirexperienceand abilitiesandisrewardedfortheir efforts.ThisiswhatkeepsFrannexus innovativeanddrivesitssuccess.
“Overtheyears,it’sbeenmyprivilege tomatchpeoplewhoarereadytomake acareerchangeordiversify investmentswithafranchisebusiness thatachievestheirfinancialand lifestylegoals,”addedSeth.
Sethstartedasahealthcareprovider, goingroomtoroom,treatingpatients allday.Hegottoapointwherehe realizedthathisgreatestpassionand desirewastobuildthepractice.He wasworkingmorelikeatechnician thanabusinessowner.Goingroomto roomandtreatingpatientswasno longerexcitingforhim.
Eventually,Sethreadabookthat changedhislifeandhisrelationshipto work.MichaelGerber’sunderground bestseller,‘TheE-MythRevisited’ talkedaboutfranchiseprinciples,like gettingfreeofyourbusinesssothat yourbusinessisnotdependentonyou andprovidespredictable,consistent, andreproducibleexperiencesforyou andyourcustomers.Sethdeployedthe book’sprinciplesandgrewhispractice by300%injustthirty-sixmonths. Inevitablyhiscolleaguesandvendors startedreachingouttofindoutthe secrettohissuccess.Sethbeganto
sharetheprincipleshelearnedinthe bookanddiscoveredthathereally enjoyedconsulting.Afterhavingthe opportunitytoformallytrainwith Michael,Sethstartedworkingwithall typesofbusinesses,including franchisors.Theseweregreatbrands! TheyaskedSethtomeetwiththeir failingfranchiseownerstounderstand whytheywerestruggling.
Sethwouldgoouttotheirlocations andmeetsmart,savvy,wellaccomplishedentrepreneurs.Talking abouttheexperiences,heshared,“I couldn’tunderstandwherethe mismatchwas.Agreatfranchisebrand plusagreatownershouldresultin success,butitwasn’taddingup.The mismatch,itturnsout,wastherewas nomatch.Theydidn’tfollowa formalized,systematicapproachto selecttherightfranchisefor themselves.”
Itbecameclearthatthere’sa tremendousunfulfilledneedfor impartialexpertstohelpfranchise buyersfindtherightfranchise opportunity That’showSethendedup athiscompany,thefounderandCEO ofFrannexus,aleadingfranchise consultancy.Therestishistory.
LeveragingModernTechnology Technologyischanging,andsoisthe waypeoplesearchforandbuy franchisebusinesses.Franchisebuyers canfindeverythingandanything they’deverwanttoknowabout franchisingandfranchisebrands online.
Thepandemicmadetheprocesseven moredigitaltothepointwheretoday,a franchisebuyermightgothroughthe entireprocessfromtheirdiningroom table.Onemightthinkthatitisabad thingforafranchiseconsultant,butthe truthisthatanyinexperienced
What sets Frannexus apart from other consultants is its efficient and proprietary franchise search process and the superior service it offers to clients. franchisebuyerwillfeeloverwhelmed. Thereare4,000+availablefranchise opportunitiesandtoomuch informationforanyonetoprocess.The differingfactsandopinionsonline don’tmakeiteasytogetastraight answer Whenpeoplefindthemselves inthissituation,theystartlookingfor solutions.Often,theydon’tevenknow thatthereareexpertslikeSethandthe Frannexusteamwhosejobistogive unbiasedrecommendationsbasedon theclient’sbestinterests.
Asthefranchiseindustryprogresses andAIandothertechnologiesbecome partofthefranchisesearchprocess, franchiseadvisorsandconsultantswill bebuiltintothesedigitalexperiences. Awarenessandaccesstothisvaluable resourcewillfueldemandforfranchise consultingservices.Tocontinueto provideavaluableandpersonalized experience,franchiseconsultantswill relyonAItoeducateandprepare clientsfortheirfranchisesearchsothat thetimetheyspendtogetherwillbe moreproductive.
Exhibiting Excellence Ÿ “I had never heard of a franchise consultant, but I reached out – with significant hesitation. After meeting and working with Seth to vet and select a franchise concept, I’m so grateful that he was our guide throughout the journey.” – Jennifer Robinson.
Ÿ “Seth’s process allowed me to find a company I have confidence in as I enter the world of franchising. Frannexus was instrumental in providing me with franchise opportunities that align with my values and business principles.” – Marc Ponce, Franchise Owner.
Ÿ “Seth introduced us to our target company as pre-qualified applicants! From answering basic questions to identifying our needs/success factors to suggesting specific ideas that we self-chose to prioritize, Seth led us through a careful end-to-end journey.” – Alex Liu, Franchise Owner
Ÿ “I really cannot put into words the level of gratitude I have towards Seth. I recently retired from the professional ball, and my next objective in transitioning was to find something to be part of that I enjoyed but also challenging and profitable.” – David Bass Jr., Former NFL Player, Franchise Owner.
Ÿ “Seth took the time to dive deep into not only my work experience but my passions in life to formulate the best path to entrepreneurial success.” – Kate Stemple, Franchise Owner
Ÿ “My experience working with Seth and the Frannexus team was very professional. He is extremely knowledgeable and helpful in guiding a person through the process of franchise decisions. He can help you in your decision-making process and help to fill the gaps in for funding and financial backing.” – Randy James, Franchise Owner.
Ÿ “Seth and the Frannexus team have been fantastic to work with and provided critical insight into the process of finding the right franchise. I’ve worked with Seth and the Frannexus team for the past three months as I’ve explored franchise opportunities. Knowledgeable, candid, and professional in every respect, they shared their experience with me during a thorough franchise review process, resulting in a fantastic marriage of franchisor and franchisee. Having never really explored a franchise before this, I couldn’t have done it without him.” –Brian Week, Franchise Owner.
TowardNewHorizons Overthepastyear,teamFrannexushas beendesigningabetterexperiencefor itsclients.Toprovidetheleveland qualityofservicefranchisebuyers deserve,theydevelopedavirtual franchisesearchassistant,Franbot. FranbotusesAItopersonalizeand engagepeopleearlyonintheirjourney, providingtheinformationand educationtheywant.Deployed immediately,Franbotallows prospectivefranchisebuyerstolearn
aboutfranchiseownershipattheirown paceandscheduleaconsultationwith oneofFrannexus’advisorswhenthey areready.
TheFrannexusteamcanfocusitstime andenergyonthepeoplewithan immediateandseriousinterestin exploringfranchiseownership.Franbot assistsprospectsinself-qualification. Peoplewhoarecasuallyexploring theiroptions,aren’treadytomakea move,ordon’tmeetthefinancial requirementsforfranchiseownership,
areprovidedinformationandresources toencouragetheircontinued explorationwhenthetimeisright.
ThefutureislimitlessforFrannexus andtheentrepreneursitserves!Team Frannexusisalreadyworkingon innovationstoenhancethefranchise searchexperienceevenmore.“Youcan expecttobesurprisedanddelightedat theinnovativesolutionscomingfrom theFrannexusteamin2022,”said Seth.
Foralayman,franchising appearstobeasimplemethod toownabusinessandrunit successfully.However,itisacomplex networkonceyougetintothe technicalitiesofbecominga franchisee.
Inthisinternet-savvyworld, everythingisavailableonasingle click.Thoughthereisavast informationaboutrunningany businessontheinternet,itisonly limitedtotheory.
Asaresult,whennewentrepreneurs starttheirfranchiseswithoutany real-worldexperience,theyendup withfailure.Hence,toavoidsuch scenariosandforsuccessfulrunningof abusiness,ithasbecomecrucialto contactafranchiseconsultant.And AngelaCotéInc,hasevidently
About the leader Angela Coté, the CEO, and vision behind AC Inc, grew up with M&M Food Market, the iconic Canadian brand which she helped grow to almost 500 franchised locations. She has done everything from dressing up as ‘Kelly Kabob’ as a child to working as a franchise business coach in the field.
As the boss’s daughter in the field, Angela learned a lot about what works (and especially what doesn’t!) when it comes to getting franchisees engaged and motivated to grow their business.
After many years on the franchisor side of the franchise relationship, Angela successfully brought the M&M Food Market brand to Vancouver Island, opening the first 3 franchises in less than 1.5 years and building them into a combined asset valued at more than $1.5 million.
Angela eventually launched AC Inc and began working with franchisors who needed help with where to focus their time, energy, and money for streamlined growth. Angela’s strong vision for disrupting the franchise industry with actionable, simple, and effective advice from people who really ‘get’ it has created a motivated and inspired team, intent on helping franchisors achieve their growth goals.
becomeasought-afterfranchise consultancycompany,assisting potentialentrepreneurstonavigatethe intricateworldoffranchising.
Inthefollowinginterview,Angela Coté,theCEOandFounder,sheds lightonthejourneyofhercompany,its values,services,andhowitischanging thefranchiseconsultingspace.
Pleasebriefouraudienceaboutyour company,itsvalues,andhowitis positionedasaleadingplayerinthe franchiseconsultingspace.
TheteamatAngelaCoté(AC)Inc providesfranchisorstheexpertiseand toolstoimprovetheirfranchisesystem performance–whilehavingFUN.We dothisthroughoursignaturestrategy: TheACMethod,aclear,actionable frameworkforfranchisesuccess.
ACIncwasbornbecausefounderand CEO,AngelaCoté,sawtoomany franchisorsgettingvagueadvicethat broughtupmorequestionsthanit answered.Shesawaneedformore simple,actionableadvicethatmade franchisingalotmorefun.
SincestartingACInc,Angelahasbuilt ateamofformerfranchiseowners, franchisors,andentrepreneurstohelp delivertheACMethodandworkwith franchisesystemstocreatesustainable, transformationalgrowth.
TheACIncCorevalues(weare obsessedwithourcorevalues!)
Ÿ Wegetmoredonewhenweare havingfun
Ÿ Actionequalsgrowth
Ÿ GiveaSh*t
Ÿ Everythingis figureoutable
Ÿ Gobeawesome
Ÿ MindsetisEVERYTHING
Havingaprovenmethodhastaken time,experience,andsomelong nights,alongwithourteam’s‘can-do’
17 December 2021|www.insightssuccess.com
positiveattitudeandoursuccessat buildingcommunityamongst franchisors,iswhatsetsACInc.apart whenitcomestofranchisesystem improvement.
Inunderjustayearandahalfof operations,ACInc.wasrecognizedas atopsupplierasvotedonbymembers ofthefranchisecommunity.Thisisa resultofAngela’sinnovationtocreate andmastertheACRoundtables,an inclusivespaceforfranchisorstocome togetherforpeer-to-peerlearning.
Whatothersolutionsandservices doesyourcompanyoffer,andhow aretheseimpactingtheindustryand yourclients?
Weofferavarietyofservices, includingourprimaryservice, one-on-oneadvisingforfranchisors. Wealsoofferexcitingfranchise conferencesessionstogetfranchisees firedupandgainactionablestepsfor growth.Butthetwoservicesthatare reshapingthefranchiseindustryarethe ACRoundtablesandourFranchise BusinessCoachtrainingprogram.
TheACRoundtablesarefreeweekly zoomsessionswherefranchisors
gatherforanhourtoparticipatein peer-to-peerlearningand collaboration.Originally,these sessionswereforhelpingfranchisors dealwiththeeffectsoftheCOVID-19 pandemic.Butevenafterthepanicof thepandemichadsubsided,franchisors wereexcitedtomeetregularlyto discusstheirreal-timechallengesand spendtimeforproblemsolving,with eachother
Thesesessionsarefacilitatedbythe ACIncteamandeveryweekweare blownawaybythekeytakeawaysand collaborationthatcomesoutofeach session.Wecurrentlyhaveroundtables foremergingbrands,established brands,franchisees,franchisebusiness coaches,andfranchisemarketers.
Theotherserviceweseemakingabig differenceforourclientsandthe industryisourproprietaryfranchise businesscoachtraining.Weessentially takeoverthetrainingofthefranchise businesscoachesforafranchise systemandgivethemthesystemsand toolstosupportandcoachtheir franchisees.
Havingincredibleareamanagers/field support/businesscoachesforyour
franchiseesisthebestwaytoincrease profitabilityandfranchise development,sousingourexpertiseto guidebrandsinthiswayisareal game-changer.
Beinganexperiencedleader,share youropiniononhowtheadoptionof moderntechnologiessuchasAIand machinelearninghastransformed thefranchisingindustry,andwhat morecouldbeexpectedinthenear future?
Somethingwehavenoticedwiththe increaseofautomation,AI,and moderntechinthefranchiseindustryis theshiftinimportancetosofterskills. Ascompaniesareleaningmoreand moreontechnologyandautomation, therebecomesalargerneedfor leadershipcoachingsuchas maintainingapositivemindset,active listening,andconflictresolutionskills.
WhenAIcanhelpwithpaid advertisingandwecanautomate franchisedevelopmenttraining,wecan nowfocusmoreheavilyoncreating amazingcompanyculture.Angelasees moreandmoregrowthhappeningin thefranchiseecoachingandsupport spaceastechnologybecomesmoreand moreintegratedintotheoperational areasofthebusiness.
Consideringthecurrentpandemic anditsimpactonglobaleconomies, howareyoudrivingyourcompany tosustainoperationsandensuring thesafetyofyouremployeesatthe sametime?
Onethingweareverygratefulfor,in ourbusinessmodel,isourcapacityto operatevirtually Thepandemicforced manypeopletogetcomfortableusing virtualcommunicationplatformslike ZoomwhichhasenabledACInc.to reachandbringtogethermore franchisorsacrosstheglobe.Creating communityisatthebaseofeverything ACInc.does,atatimewhenpeople
arecravingconnectionsandpeer supportmorethanever
Thepandemicalsodrovemanypeople incorporatejobstore-evaluatetheir careerpathandconsiderbecoming smallbusinessownersthrough franchising.Thisisgoodnewsfor manyfranchisorswhoarelookingfor franchisepartnerstohelpthemgrow theirbrands.Thistranslatestoan increasedneedfortheservices deliveredbyACInctohelpfranchisors withtheperformanceoftheirsystem, sotheycancontinuetoattracthigh quality,right-fitfranchisepartners.
Also,ouradvisingsessions,team meetings,androundtablesaremostly heldoverzoom.Wehavesome incrediblemessagingandproject managementtoolsweusetokeepour companyandclientsworkingand succeedingtogether.
Someofourfavouritedigitaltools include:
Ÿ Voxer
Ÿ Asana
Ÿ Zoho
Ÿ Zoom
Ÿ GSuite
Asacompanythatwaslargelybuilt throughthepandemic,wehavefound creativewaystoencouragepositive
companycultureandthrivetogether virtually Thisincludeshappyhours, quarterlymeetings,andfunvoicenote chats.
Whatwouldbeyouradviceto buddingentrepreneursaspiringto ventureintothefranchiseconsulting space?
Somethingwehavefoundincredibly importantinfranchiseadvisingis experienceinthefranchiseindustry Franchisorswanttolearnfromfolks whohavebeenintheirsameshoes. Mostofourteammembershavebeen multi-unitfranchiseownersoronthe franchisorsideofthecorporateteam. Thiskindofexperienceispivotalfor offeringvaluabledirectionon operationsandstrategiesforgrowth.
So,ifyouareinterestedinbeginningto advisefranchisors,wewouldsuggest workingonthecorporateteamofa franchise,owningafranchise,ordoing franchisebusinesscoachingwithina systembeforeventuringintothe advisingorconsultingspace.
Also,becomingafranchiseconsultant takesalotmorethanjustdeliveringthe service.Oneofthebiggestsurprises newconsultantsfaceishowmuch workitistoattractandretainclients. Inadditiontothis,someotherhats franchiseconsultantswearwhenthey
firststartoutincludefinancials,human resources,andadministration.
Howdoyouenvisionscalingyour company’soperationsandofferings in2022?
Wehavesomereallyexcitingprojects comingupin2022.Oneofthebiggest initiativeswehaveupoursleeves includeeducationandcoursecreation thatwillhelpscaletheACMethodand advisingsessions.We’llcontinueto buildourcommunityandpresencein thefranchisespaceviaourroundtables andreferencesfromtopclients.
Demonstrating Excellence “Working with AC Inc has changed my life as an emerging franchisor. They see the areas I need to focus on for growth, and then provide clear, actionable steps towards my goals. I now know exactly who makes a good franchisee for my brand and how to have conversations with prospects so that we uncover faster whether they are going to be a fit. I wish I had started working with the AC team sooner!” – Ruth Agbaji, CEO of Code Wiz Franchise
“The AC team was able to get our owners to think about what they wanted to achieve in their business and then identify actionable items to implement. Through our session, they also helped our franchise owners to step back and take a look at the bigger picture – why they owned a business and what their goals were.” – Bob Lang, President at Blue Moon Estate Sales USA
The Real Stress Buster of All Times! Sinceourchildhood,wehavelearnedthatthefoodwe eatnotonlyprovidesuswiththeenergytothinkand workbutalsoprovidesuswithnutritionlike carbohydrates,proteins,minerals,andvitaminswhichare necessaryforourphysicalandmentalhealth.These nutrientshelpourbodytodevelopagoodimmunesystem tostayfitandhealthy.
Arecentstudyhasrevealedthateatingcertainfoodscan tamestressinmanyways.Forinstance,havingabowlof warmoatmealcanboostthelevelofserotonin,achemical thathelpstokeepourbraincalm.Somefoodscancutdown ormaintainthelevelofcortisol,adrenaline,andstress hormonesthatcantakeatollonthebodysignificantlyover time.
Inadditiontothat,abalanceddietwithregulartimingsand quantitycanhelptocounterstressbyboostingupour immunesystemanddecreasingourbloodpressure. Herearesomeofthenutrientsthatfoodsprovideandthat canhelpuswithstressmanagement.
• Simpleandcomplexcarbohydrates
Allthecarbohydratesweconsumehelpourbraintoprepare andreleaseachemicalknownasserotoninwhichcontrols thestressandcalmsthebrainovertime.Italsohelpsto
makeusfeelbalancedbystabilizingthebloodsugarlevels atarequiredamount.
Fewdieticianssuggestthatsimplecarbslikesweetsand sodacancreateaspikeofserotoninquicklyastheyare easilydigestible.Carbsbeforebedtimecanboostthe releaseofserotonin,whichresultsinbettersleepatnight.A glassoffreshmilkinthemorningcanprovideourbody withenergyandcalcium.Calciumplaysavitalroleinstress managementbyreducinganxiety,providingenergy,andit alsoimprovesbonequality
• Vitamins
Vitaminsarenecessaryforourbodytodevelopagood immunesystem,butrecentstudiessuggestthatvitamins likeVitaminCcanalsocurbthelevelofstresshormones whilestrengtheningourimmunesystem.Vitaminscanalso controlbloodpressurebylimitinglevelsofcortisoland helptoexecutestressfultasksproperly
AregulardosageoffoodenrichedwithvitaminCsuchas orangecanpreventillnessbyalleviatingthebody’s responsetowardsstress.Also,itcontrolsourbehaviorand reactionstowardsemotionalandphysicalstress.VitaminE helpstobolstertheimmunesystem,andBvitaminslikeB1, B3,B12makeusmoreresistantwhilefacingstressor mentalhealthissueslikedepression.
• Minerals
Foodslikegreenleafyvegetablesandbeansareenriched withmagnesium.Thehumanbodyneedsmagnesiumto workinafocusedandpropermanner.Whenweconsume foodenrichedwithmagnesium,e.g.,spinach,itcanavoid thetriggerslikeheadacheandfatigue,compoundingthe effectsofstress.
Magnesiumalsomodulatestheactivitiesofthebody’s stress-responsesystem,regularintakeoffoodenrichedwith thismineralcancontrolandreduceanxiety,easestress,and minimizethereactionofthemindandbody’sresponseto fear
Potassiumhelpsincontrollingbloodpressure;asaresult,it canhelpinmaintainingandstabilizingtheheartratein stressfulsituations.Crunchyrawvegetablescanhelpwith stressmanagementinapurelymechanicalway.Munching celeryorfreshcarrotstickshelpsreleaseaclenchedjaw, whichcaneaseoffthetensionwithmineralslikepotassium andacertainamountofBvitamins.
• Fattyacids Thecommonlyseenomega-3isafattyacidthatwe consumewhileeatingfastfoods.Researchindicatesthat foodsorsupplementsenrichedwithomega-3canhelpto reduceanxietyproblemsbypreventingsurgesinstress hormones.Also,ithastheadditionaladvantageofreducing heartproblemsbymaintainingbloodsugarlevelsand circulationrateataconstantcycle.Italsohelpsto overcomeandcurementalhealthproblemslikedepression, insomnia,andaggression.
Blackteaisalsoagoodstressbuster.Itcanhelptomanage andcontrolstressfulsituationscalmlyandquickly.People whodrinkblackteaonadailybasishavealowerlevelof stresshormonesandcanovercomestressfulsituationsina relaxedmanner.Eatingahandfulnumberofalmonds, walnuts,orpistachioscanhelptolowerthecholesteroland easeinflammationoftheheartarteries,whichcontrolsthe fluctuationofheartrateinstressfulsituations.Italsohelps protectourheartandmindagainsttheeffectofstresslike hypertension.
Nutrientsfromthesehealthyfoodscanimproveblood circulationinourbodies.Aregularbalanceddietcanhavea positiveeffectonourphysicalandmentalhealthwiththese nutrientsastheycanstabilizeandenhancethevital chemicalsforstressmanagementinourbody
Goodfood-goodlife Ifwecanconsumeandmaintainhealthyfoodforacertain period,wecaneventuallydevelopagoodimmunesystem, andwecanimproveourstressmanagementsignificantly overtime.
- AbhishekJoshi
FRANCHISE CREATOR Where Success is the Ultimate Solution Intherecentdecades,thefranchisingbusinessmodel hasgrowninpopularity,bothasanopportunityfor aspiringentrepreneursandasawayofexpansionfor establishedbusinesses.Franchiseescanleveragemorethan justsecurityandbusinessownership.Theyalsohavethe opportunitytocreateapositiveimpactonthelocal community.
Franchisingisawin-winsituationforeveryoneinvolved, fromproducingjobstoformingsynergetictieswithother localbusinesses.However,selectingaperfectfranchiseis themostimportantdecisionwhenitcomestoinvestingina business.Itrequiresprofoundresearchabouttheindustryas wellasthemarket.
Inpertinence,therearecompaniesthatprovideastute insightstoaspiringentrepreneursaboutfranchising opportunitiesandinherentdetailstoacceleratetheirgrowth. OnesuchcompanyisFranchiseCreator,aleading franchiseconsultingfirmprovidingbusinessexpansion strategiesaswellasbusinesscoachingandconsulting servicesworldwide.
Inthefollowinginterview,HosseinKasmai,theFounder andCEOofFranchiseCreator,sharesdetailedinsights aboutthefranchisingindustryandhowFranchiseCreatoris makingastrongfootholdinthemarket.
PleasebriefouraudienceaboutFranchiseCreator,its values,andhowitispositionedasaleadingplayerinthe franchiseconsultingspace.
IfoundedFranchiseCreatorin2011tohelpotherstake theirbusinessfromastart-upormomandpopoperation intoagloballyrecognizedbrand,throughfranchising. FranchiseCreatoroffersclientsanall-inclusivefranchise developmentbusinessmodeltosuccessfullyfranchisea
business,gotomarket,andexpandthroughfranchising. Wenotonlyoffertheservicesofconvertingabusinessinto afranchisemodel,butwealsoofferfranchisesalesservices forourclients.Westayinvolvedwitheachandevery businessthatwehavefranchised,andweguidethemas theyexpandintonewlocationsworldwide.Weactasa partnertoeachbusinessownerclient,withouttakingany equityfromtheirbusiness.
Beinganexperiencedleader,shareyouropiniononhow theadoptionofmoderntechnologiessuchasAIand machinelearninghastransformedthefranchising industry,andwhatmorecouldbeexpectedinthenear future?
WearebeginningtoseeAIbecomeincorporatedintomany serviceorientedfranchisemodels.AIprovidesconsistency intheoperationwhichisoneofthemainaspectsofthe franchisemodel.Businessownersandparticularly franchisorsareincorporatingtechnologyintotheir operationinordertomeettheshoppinghabitsofthegenz buyers.
Iexpecttocontinuetoseeinnovationsinthisspaceby creatingandleveragingexistingtechnologies.AIcontinues togainmomentuminthefieldsofleadgenerationand customersupport.Also,manyfranchisesystemsare beginningtoimplementAIintheirfranchisestoresinorder toreducepayrollcostsandimprovecustomerexperience.
Consideringthecurrentpandemicanditsimpacton globaleconomies,howareyoudrivingFranchise Creatortosustainoperationsandensuringthesafetyof youremployeesatthesametime?
AtFranchiseCreator,wearecurrentlyexperiencing tremendousgrowthinourbusinessfromdeveloping
We stay involved with each and every business that we have franchised, and we guide them as they expand into new locations worldwide.
businessesintobecomingfranchisors,andalsointhe franchisesalessectorawardingfranchises.Weareproudto saywehavemaintainedallofouroriginalstaffprepandemicandhavealsobeenactivelyrecruitingandhiring morestafftocontinuetoexpandouroperations.
Allofourstaffhascontinuedtofollowsocialdistancing requirementsandtestsregularlyforCOVID-19.The franchiseindustryiscurrentlyexperiencingthebiggest boomever Theavailabilityofavarietyoffinancingoptions atlowinterestratesandthecontinuoussuccessof franchisedbusinesses,continuetodriveentrepreneurs towardsthefranchisingmodel.
Whatwouldbeyouradvicetobuddingentrepreneurs aspiringtoventureintothefranchiseconsultingspace?
Franchisingabusinesssuccessfully,requiresmorethanjust thelegaldocuments.Atruefranchiseconsultingfirmmust prepareallaspectsofthebusinessforfranchising,including documentationthatdescribestheoperationtothenew franchisee,stepbystep.Thepreparationofthemarketing materialisalsoamustbeforeabusinessisreadyfor franchiseexpansion.Myadvicefornewentrepreneursisto joinfirmsthathaveasolidreputationinhelpingbusinesses expandthroughfranchisingandhaveampleexperiencein allindustriesandnotjustafew.
HowdoyouenvisionscalingFranchiseCreator’s operationsandofferingsin2022?
Wecurrentlyhaveatotaloffourofficesworldwideandare lookingtoopenupadditionalofficesinCanada,Mexico, Brazil,andthroughoutEuropeaswellasChina.
Hossein Kasmai Founder and CEO
AbouttheLeader Hossein Kasmai joined the franchising industry in 2005 just six months a er founding a start-up business named Guard-A-Kid. Through franchising as a business model and in just five years, Mr. Kasmai successfully led Guard-A-Kidʼs business growth to over 175 locations in 11 countries worldwide.
Year a er year, Guard-A-Kid was ranked in Entrepreneur Magazineʼs prestigious Franchise 500 ranking and earned numerous awards as the fastest growing franchise. In 2010, just five years from its inception, Guard-A-Kid was acquired by a private group.
As a serial entrepreneur, Mr. Kasmai decided to utilize his experience and franchise track record to help others achieve the American dream and thus he founded Franchise Creator. Franchise Creator provides an all-inclusive approach to convert a business into a franchise system and then grow it to multiple locations worldwide.
Due to Hosseinʼs extensive business experience and successful franchise track record, having converted over 600 businesses into successful franchises, today Franchise Creator is considered as the largest franchise consulting firm in the world.
Top 10 Franchise Consultant Companies to watch
Global Franchise USA Inc. Shaping Franchising Industry for the Future Imagineyoustartabusinesswhichoverayear,is gaininghealthyprofits.Thenextthingforyour businessistogonationalandwithoutanyefforts,you successfullycapturedthemarket.Now,youwanttoexplore theinternationalmarket,butduetovariousfactors,youfeel underconfidentandresistexpandingyourbusinessto unknownlands.
Operatinganinternationalbusinessislikeamilestonefor everyentrepreneurbutachievingitthroughafranchisecan bealittletricky ThatiswhereGlobalFranchiseUSAInc. comesintothepicture–tohelpbusinessesenterandfind successininternationalmarkets.Afranchiseconsultancy likeGlobalBusiness&Franchisehelpsbusinessesfrom enteringtheglobalmarkettoeffectivelyindulgingand expandingsmoothly.
Theneedformultiplebusinessestoenterandexcelinthe globalmarketwasincreasingandthatishowPauloC Mauro, the CEO ofGlobalBusiness&Franchise,seized theopportunityandfoundedthecompany
Inthefollowinginterview,Paulouncoveredvariousfactors thatthefranchiseindustrydealswithandhisjourneyinthe successofGlobalBusiness&Franchise.
Pleasebriefouraudienceaboutyourcompany,its values,andhowitispositionedasaleadingplayerinthe franchiseconsultingspace.
GlobalBusiness&Franchiseisacompanywiththe purposetohelpcompaniestoexploreworldwide opportunities.Ourmaingoalistobuildbridgesbetween countries,companiesandinvestors.
We provide business opportunities, knowledge about markets, nancial sources, and leverage tools to help companies to grow worldwide.
Wehavemorethan30yearsofexperiencedoingthatinthe internationalmarketandwehavecreatedabignetworkof associatesinmorethan50countries.
What other solutions and services do your company offer, and how are these impacting the industry and your clients?
Weprovidebusinessopportunities,knowledgeabout markets,financialsources,andleveragetoolstohelp companiestogrowworldwide.
Beinganexperiencedleader,shareyouropiniononhow theadoptionofmoderntechnologiessuchasAIand machinelearninghastransformedthefranchising industry,andwhatmorecouldbeexpectedinthenear future?
Moderntechnologieswillrevolutionisethefranchise system.ItisnotonlythequestionofAI,ormachine learning,butalsotheblockchaintechnology,thestrengthof thedigitalchannels,theomnichannelstrategy,andseveral
Paulo C Mauro CEO
AbouttheLeader Paulo C Mauro is a visionary business leader. He helped to expand the leasing system in the financial market and the franchise system worldwide. He wrote 4 books about franchising, the last one "Franchising of the Future”. He developed more than 1000 franchise systems and helped several companies to become interna onal. He opens markets and builds a great business network.
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otherdisruptiveadvancementshappeningatthesametime willbeacceleratedbecauseofthepandemicstatus.
Thefranchisesystemwillneverbethesame.The franchisorsmustchangeandadapttosurviveandcontinue togrow Thecompetitionisgrowingsofastthatyoudon’t knowfromwhereitwillcome.
Consideringthecurrentpandemicanditsimpacton globaleconomies,howareyoudrivingyourcompanyto sustainoperationsandensurethesafetyofyour employeesatthesametime?
Wedownsizedourcompanyandchangethepurposeof openingforawidertarget,withoutlosingourinternational vocation.Weusedtheofficeeventuallyforspecialmeetings andmostoftheworkisbeingdoneathomeorwherever ourteamsareintheworld.
Whatwouldbeyouradvicetobuddingentrepreneurs aspiringtoventureintothefranchiseconsultingspace?
Consultinghasnolongtermfutureasweknowittoday.We believethenewentrepreneursmustfindanichetoexplore, thinkaboutthenewtechnologiesandbepreparedtochange allthetime.
Howdoyouenvisionscalingyourcompany’soperations andofferingsin2022?
Weareveryexcitedaboutthechangeswemadeandwe expecttogrowwithourassociatesworldwide.Webelieve nowisthetimeforopportunities,asbigchangesofferbig opportunities.
Role Essence and of Break Time in the Corporate World Inordertostaysharpandfocusedontheofficework,it isimportanttotakeabreakdespitealltheurgenttasks. Whensomeoneisstrivingtohitadeadlineorcannot walkthroughatoughchallenge,itisatemptationtoforce forwardtofocusonwork,pastthepointoffatigue.Butitis importanttotakeamuch-neededbreakifyouwantto performatyourbest.Itcanbeaten-minuteshortbreak,a longerone,butitisessentialforourmindtorelaxand refreshalittlebit.
Takingabreakleadstoabreakthrough;whenemployeesor anemployercannotfigureouttheworkingfundamentsto executeanassignedtask,theirmindcangetstuckonthe sameproblem,andtryingonethingrepeatedlyovertime canbefrustrating.Takingabreakwillrelaxtheirminds, andwhentheyarecommunicatingwithotheremployees, theymightfigureoutdiversewaystoexecutethetaskor figureouttheworkingfundamentals.
Anotheradvantageoftakingbreaksfromtheworkplaceis thatitcanhelptheemployeesrelaxandimprovetheir focus,concentration,andmentalrest.Afterthebreak,asthe mindisrelaxedalittlebit,workcanberesumedwithmore energyandmotivation.
Takingshortandconsistentbreaksplayanessentialrolein theworkplace:
1. Takingbreakscanhelptheemployeestoprocessand retaininformation
Humanbrainshavetwofunctioningmodes:focusedand diffused.Whentheemployeesareworking,theyare completelyfocusedontheirtaskwithcompletepresenceof 32 December 2021|www.insightssuccess.com
mind.Itcanmakethemfeelexhausted. Iftheemployeesaretakingbreaksaftersuchhectic situations,thehumanbraintendstoenterdiffusedmode, andsomestudieshaveproventhathumanscansolvetheir difficultproblemswhentheyareinadiffusedstateofmind.
Takingbreakscanhelptheemployeestorestandrecharge themselveswiththeirdiffusedstateofmind,andtheycan changetheirapproachforthetaskcompletion.Witha differentapproachandamindsetoftryingoutnewthings, theycangetbacktoworkwithmoreenergyandcan executetheirtaskwithprecision.
2. Takingbreakscanimprovefocusandtaskexecution
Whenemployeesarefocusedontheminutiaeofa challengingtask,itisquiteeasyforthemtofindthemselves exhaustedwhileexecutingsuchtasks.Whentakingabreak fromsuchsituations,theycanrevaluatetheirgoalsand priorities,andtheycanpreciselyfocusonthestrategiesto executethatworkproperly
Thisisabiggerpicturethatemployersandemployeescan recognizewhentakingashortbreakforafewminutesfrom theoffice.Itcanhelpthemtoexploretheirthoughtprocess, tryinnovativeapproaches,andfocusontheirstrategies towardstaskexecution.
3. Takingbreakscanmaintaincreativity
Constantlyworkingandexecutingintricatetaskscan exhaustemployees’mindsandtheircognitivecapacity, resultinginthelackofcreativeconnectionthatemployees canmakepreciselyiftheirbrainisrelaxed.
Givingthebrainalittletimetorelaxandrestcanrecharge itandenergizetheemployeesfortheirnewtasksahead.As themindisrelaxed,employeescanimplementtheir creativityintheirfurthertaskexecution.
4. Employeescandeterminetheirmoments
Iftheemployerisprovidingthespaceforit,employeescan takeabreakattheirdiscretion.Asperthereportsofrecent researchinthecorporateworld,takingbreakswhen requiredcanleadtobetterinsightsthanthosebreaksthat areprovidedatfixedtiming.
Nowthattheemployeesareprovidedwithshortand consistentbreaks,itisworkinginabetterwayastheir performanceisrapidlyincreasingintheworkspace.
Employeescanrelaxtheirmindswhenevertheywant,and itisalsoincreasingtheirproductivity.
5. Employeescanrefreshoutoftheirworkspace
Whenemployeestakeabreak,theypreferablyleavetheir workstationsandcomputerscreenandhaveanenjoyable timewiththeirco-workers.Whentheycommunicatewith theirco-workers,eventually,itdevelopsafriendly connectionamongtheemployeesworkingtogether.Also, havingaconversationcanpromoteapositivemoodand reduceexhaustingornegativefeelings.
Astheemployeesaregettingrefreshed,itcanhelpthemto discussandexplorenewopportunitiesandtryoutnovel approachestoovercomeanydifficultieswiththesolutions. Asaresult,itincreasestheengagementbetweencoworkersandaddsvaluestothetaskexecutionlike teamwork,anditleadstoformingawork-friendly environmentintheoffice.
Conclusion
Eventually,breaksprovidethecorporateworldwith opportunitiesforwork-relatedtaskstobeperformed precisely,andastheyarealsohelpinginincreasingthe engagementbetweentheco-workers,thisiscreatingand maintainingawork-lifebalancealtogether
Italsoallowstheemployeestogettoknoweachother better,evenoutsidetheworkspace,andpromotesagood work-friendlyenvironment.
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AbhishekJoshi.
Franchisinghascontinuedtoprovetobebeneficial forboththefranchisorandthefranchisee,witha noticeableincreaseinfranchisedevelopmentand salesactivityintheU.S.overthelastcoupleofyears.That said,enteringintotheworldoffranchisingisnotnecessarilyasimpletaskforfranchisors.Manyimportantstrategic decisionsneedtobestudiedandcalculatedbeforestepping intothearena,iftheexpectationistobuildasuccessful systemthatprovideslucrativereturnsforbothfranchisors andfranchisees.
Thisiswheretheexpertiseofferedbyfranchiseconsulting firmsbecomesimportant.Thesecompaniescanhelp businessesdeterminetheirfranchisefeasibility,andcan conductdetailedmarketresearch,businessplanning,and financialanalysis.Theycanalsodevelopoperations manuals,trainingprograms,franchisemarketingmaterials andplans,andprovideguidanceonmanyotherimportant aspectsrelatedtofranchisedevelopmentandfranchisee relations.
https://www.ifranchisegroup.comisaleadingfranchise consultingfirmthathelpsbusinessesexpandthrougha professionalapproachandunmatchedexpertiseinfranchising.Foundedin1998,thefirm’steamofexpertconsultants hasover800yearsofcombinedexperienceinthefranchisingindustry
Inthefollowinginterview,MarkSiebert,theCEOof iFranchiseGroup,talksindetailabouthowthecompany hasestablisheditselfasatrustedresourceinthefranchise consultingspacebyprovidingstate-of-the-artconsulting anddevelopmentservicestobothemergingandexisting franchisors.
(IS)Pleasebriefouraudienceaboutyourcompany,its values,andhowitispositionedasaleadingplayerinthe franchiseconsultingspace.
A Distinguished Name in the Franchise Consulting Space MarkSiebert(MS):iFranchiseGroupisthenation’sleading franchiseconsultingfirmandhasbeenrecognizedthree yearsinarowinindependentsurveysofover750 franchisorsbyEntrepreneur.comasthe#1Franchise Consulting/Developmentcompany
WeareheadquarteredintheChicagoarea,andourfranchiseconsultantsarebasedthroughouttheUnitedStates andprovidefranchiseconsultinganddevelopmentservices foremergingandestablishedfranchisecompaniesworldwide.
iFranchiseGroupofferstheguidanceofthenation’stop franchiseexpertsonhowtofranchiseabusiness,including franchisestrategicplanning,currentbestpracticesfor franchisingoperationstraininganddocumentation, franchisemarketing,andfranchisesales.Wearededicated toforminglong-termrelationshipswithhigh-potential franchisors.
IS:Whatothersolutionsandservicesdoesyourcompanyoffer,andhowaretheseimpactingtheindustry andyourclients?
MS:iFranchiseGroupconsistsofmorethan https://www.ifranchisegroup.com/our-cnsultants/in franchisestrategicplanning,operationstrainingand documentation,marketingandsales.Weprovidehighly customizedfranchisedevelopmentstrategies,operations manuals,trainingprograms,franchisemarketingtoolssuch ase-brochuresandwebsites,plusleadgenerationstrategies andsalessolutionsforfranchisorsofallsizesacrossawide rangeofindustries.
Havingworkedwithhundredsofemergingandestablished franchisesystems,aswellaslicensinganddealership organizations,wehaveplayedanimportantroleinthe launchandgrowthofliterallydozensofhighlyrecognized,
,In the future, we expect to see the emergence of even more robust tools, both traditional and online, that will guide and inform the KPIs of successful franchise systems.
, ,,
successfulfranchisebrands,whichcontributesignificantly totheoveralleconomy And,ouraffiliate,TopFireMediais aleaderindigitalfranchiseleadgenerationandfranchise publicrelations.
IS:Beinganexperiencedleader,shareyouropinionon howtheadoptionofmoderntechnologiessuchasAIand machinelearninghastransformedthefranchising industryandwhatmorecouldbeexpectedinthenear future?
MS:Onlinemulti-mediatoolsareimportantinjustabout everysectoroffranchising,andtheywillcontinuetoplaya keyrole,whetherit’sviaonlineplatformsformarketing andsalesefforts,forlegaldisclosurepurposes,orfor operationaldocumentationandtraining.
Werecognizethatfranchisingcertainlyisbasedonbuilding long-termrelationshipsbetweenfranchisors,franchisees, andthecommunitiestheyserve,andunderstandthatfaceto-facecommunicationswillalwaysplayanimportantrole inthat.
However,wedoseeautomatedtoolscontinuingtotakea strongerfootholdintheindustry,suchaswebsitechatbots forleadgeneration,automatedtextandemailmessagesfor marketingcampaigns,andthelike.
Inthefuture,weexpecttoseetheemergenceofevenmore robusttools,bothtraditionalandonline,thatwillguideand informtheKPIsofsuccessfulfranchisesystems.Thesewill impactareassuchasfranchiseleadgeneration,aswellas franchiseoperations,whereadvancementsintechnology willcontinuetoallowformoredynamicanduser-adaptive operationsmanualsandothertrainingtools,aswellas increasingtheefficacyofin-personandremoteoperational consulting.
About the Leader Mark Siebert, CEO- iFranchise Group, Inc
Author of Franchise Your Business, The Guide to Employing the Greatest Growth Strategy Ever, The Franchisee Handbook, The Multiplier Model, and over 300 articles on franchising, Mr. Siebert has been a franchise business consultant since 1985. He founded the iFranchise Group in 1998 as an organization dedicated to developing longterm relationships with a successful franchisor clientele.
Mr. Siebert has worked with hundreds of franchisors, from start-up operations to corporate giants. He is an expert in evaluating companies for franchisability, structuring franchise offerings, and developing franchise programs. The recommendations developed by Mr Siebert have been instrumental in the growth and success of numerous national and international franchisors.
Mr. Siebert has presented hundreds of speeches and seminars on franchising in cities around the globe.He provides ongoing consultation to ifranchise group MENAT, which offers Franchise development service throughout the Middle East.
He has been a featured speaker for the International Franchise Association, the International Franchise Expo, the International Franchise Association’s Legal Symposium, the American Bar Association, the American Association of Franchisees and Dealers, the Franchise Finance Conference, the National Restaurant Association, the Canadian Franchise Association, the University of Chicago, Northwestern University, and at major franchise events in Argentina, Chile, Indonesia, Japan, Mexico, the Philippines, Peru, and Uruguay. He has been a featured guest on business programs airing on CNN, Fox Business Network, and other programs both in the U.S. and abroad.
He holds a B.S. in Advertising and an MBA from Northern Illinois University, and has taught undergraduate and post-graduate courses in business and in franchising at Lewis University, Loop College, and DePaul University.
IS:Consideringthecurrentpandemicanditsimpacton globaleconomies,howareyoudrivingyourcompanyto sustainoperationsandensurethesafetyofyour employeesatthesametime?
MS:Sinceitsfoundingmorethan20yearsago,iFranchise Grouphasalwayshadapresenceacrossthecountryand aroundtheworld,justbytheverynatureofthefactthatour teamofindustryexpertsisnotalwayslocatedwithina commutingdistanceofourmainofficesnearChicago.
Ourpolicyhasalwaysbeentohirethebest,regardlessof physicallocation.Therefore,virtualoffices,onsiteclient visits,andwork-from-homehavebeenanormforour company,evenpriortothepandemic.
Weareseeingthistrendcontinueforusandallother companiesastheuseofvariousonlinevideomeeting platformsbecomesevenmorecommonplaceforourgroup, ourclients,andourvendors–regardlessofthecurrent statusofthefightagainstCOVID-19.
Vaccinesandboosters,variantsandlockdowns,ornot,we knowthatbusinesscanbedoneeffectivelyevenifitmeans notalwaysmeetingface-to-face.Andwhenthatcanhelp ensurethehealthandsafetyofourclientsandcolleagues, it’smoreimportantthanevertobeabletobeflexibleand adaptable.
IS:Whatwouldbeyouradvicetobuddingentrepreneursaspiringtoventureintothefranchisingspace?
MS:Wetellourprospectiveclients:ifyouhaveabusiness thatyouareinterestedinfranchising,don’twaitforittobe absolutelyperfectbeforetakingthenextstepstoward expansion.
Therearecertain https://www.ifranchisegroup.com/franchise-yourbusiness/criteria-for-franchisabilitythatcanbemeasuredto helpdetermineifabusinessisagoodcandidatefor franchising,andtiminganexpansiondecisionisvery important,especiallyinmorecompetitiveindustrysectors.
IS:Howdoyouenvisionscalingyourcompany’s operationsandofferingsin2022?
MS:iFranchiseGroupwillcontinuetoprovidekey franchisedevelopmentservicestomoreandmoreemerging andestablishedfranchisors.Wehaveseenoverthelastyear
ortwothatthemarketdynamicsareactuallyidealfor franchising.
Ourcompany’sofferingshavealreadybeenadapted, becauseweanticipatedmanyofthechangesbroughtabout becauseofthepandemic.Forexample,wehaveclosely watchedmarketingmetricsoverthepasttwoyears,updated clientoperationsmanualsduetochangesnecessitatedby thepandemic,andhelpedourclientsanticipaterequired financialprofilingmodificationsduringthestrategic planningprocess.
