







![]()








Inanerawheredisruptionhasbecomethedefaultand
certaintyisincreasinglyscarce,theCEO'sroleisno longerconfinedtoperformancemanagement—ithas evolvedintoamandateofvision,strategicarchitecture,and culturalstewardship.TheMostStrategic&Visionary CEOsToWatchOutisacuratededitionthatrecognizes thoserareleaderswhodon'tmerelyrespondtomarket change,butanticipateit,shapeit,andconvertitinto meaningfuladvantage.
WhatdistinguishesstrategicandvisionaryCEOstodayis notjustboldness,butprecision.Theyoperatewithan uncommonabilitytoreadtheundercurrentsoftheir industries—consumerbehaviorshifts,geopoliticalrealities, technologyacceleration,talentrealignment,and sustainabilityimperatives—andtranslatethemintolongtermplansthatremainresilientunderpressure.Theydonot chasetrends;theycreateframeworks.Theydonotrelyon momentum;theydesignit.
Thiseditionbringsforwardexecutiveswholeadwitha panoramicworldviewwhileremainingdeeplygroundedin execution.Theirleadershipdemonstratesanessential
duality:thecouragetomaketransformativebetsandthe disciplinetobuildscalablesystemsaroundthosedecisions. Theyareequallycommittedtobusinessoutcomesand organizationalintegrity,ensuringthatgrowthisnotonly rapid,butresponsibleandrepeatable.
Beyondboardroomsandquarterlygoals,theseCEOsare redefiningwhatmodernleadershipmustlook like—purpose-led,insight-driven,andgloballyconscious. Theyinspireconfidencenotthroughrhetoric,butthrough clarity Theyearntrustbyaligningstrategywithculture, innovationwithgovernance,andambitionwith accountability.
Asyouexplorethestoriesfeaturedinthisedition,you'll encounterleaderswhoaresettingnewbenchmarksfor enterpriseexcellence.Theirjourneysareproofthatvisionis notanabstractidea—itisstrategymadevisible.Andin today'scompetitivelandscape,itisthemostvaluable currencyofall.
-Alaya

Brown





Driving Visiontech Leadership in Integrated IT and Security Solutions
Across the Middle East and Africa
INDUSTRY INSIGHTS
Resilience with Direction
Staying Flexible Without Losing Conviction
INDUSTRY INSIGHTS
Trust as Currency
Why Credibility Outperforms
Charisma





Business
Business







Aliasgar Dohadwala
Founder and Chief
Execu ve Officer
Marienne Melo
CEO Rafael Ramos
CEO Samuel Barbosa
Founder
CEO Featuring
Sergio F. S. Santos
Visiontech Systems Interna onal LLC visiontechme.com
DaVita Tratamento Renal davita.com.br/ tratamento-renal
Cloudera br.cloudera.com
Minsait minsait.com
EssilorLuxo ca essilorluxo ca.com
With deep exper se in business strategy and execu on, Aliasgar builds high-impact offerings, strengthens client partnerships, and drives sustainable value crea on across evolving enterprise markets.
With a focus on quality, accessibility, and clinical outcomes, Marienne drives strategic growth, strengthens care delivery models, and advances DaVita’s mission of improving lives through be er health.
Rafael Ramos is the CEO of Cloudera, leading the company with a strong focus on data innova on, enterprise transforma on, and customer value.
Samuel drives strategic ini a ves that help organiza ons enhance opera onal efficiency, strengthen customer experiences, and create scalable value through advanced digital capabili es.
Sergio F. S. Santos is the CEO at EssilorLuxo ca, leading with a strong focus on opera onal excellence, customer value, and sustainable growth.




THE FRONT PAGE EXCLUSIVE
Driving Visiontech Leadership in Integrated IT and Security Solutions Across the Middle East and Africa
The Most Strategic & Visionary CEOs To Watch Out Founder
and Chief Executive Officer (CEO) Visiontech Systems International LLC


Toscaletheheightsofsuccessfulleadership,along withvision,youneedasustainableandfuturistic strategy Astrategythatisdynamicandeverevolvingtoadapttotheconstantlychangingsituations.
Firmlygroundedinsuchastrategicforesight,'Ali DohadwalasentrepreneurialjourneyastheFounderand ChiefExecutiveOfficer(CEO)withVisiontechSystems InternationalLLCwasshapedbyaclearsenseof convictionearlyon.
Attheoutset,whilehispartnerswereinclinedtowarda transactional,trading-ledmodel,Aliwascertainthatthis wasnotthepathhewantedtopursue.“Ibelievedstrongly inbuildingasolutions-ledorganization”—onethatworks closelywithenterprises,understandstheirchallengesin depth,takesownershipofoutcomes,andevolvesintoa long-termmanagedITandtechnologypartner,ratherthan operatingasasupplierofproducts.
ThatbeliefguidedVisiontech'sfoundationaldecisions.It beganasasystemintegrationcompany,andtheearlyyears weredefinedbylearning,adaptation,andcredibilitybuilding.Therewereoperationalchallengesandmoments ofuncertainty,butthoseexperienceswereformative.They instilledresilience,discipline,andanappreciationforthe importanceofstayingcommittedtoalong-termvision, evenwhenprogressisincremental.“Whilewestarted modestly,ourfocuswasalwaysonbuildingsomething scalable,future-ready,andvalue-driven,”reflectsAli.
“Onapersonallevel,Visiontechisdeeplyconnectedtomy familyvaluesandupbringing.”Comingfromabusiness family,leadershipwasneverpresentedtoAliasatitle,but asaresponsibility.“MyfatheralwaysbelievedthatIwould onedayleadanorganizationasaCEO,andthatbelief stayedwithmelongbeforeIfullyunderstoodwhat leadershipentailed.”Overtime,Ali'spassionfor technology,consulting,andpeopledevelopmentaligned naturallywiththatearlyinfluence.Visiontechbecamethe intersectionofpersonalpurposeandprofessionalambition.
Lookingback,buildingVisiontechfromthegroundupwas notsimplyabusinessdecision—itwasacommitmentto createmeaningfulimpact,investinpeople,andbuildtrustled,enduringrelationships,saysAli.“Thatcommitment continuestoshapehowwelead,howweserveourclients, andhowwegrowasanorganization.”
Continuingonthatpath,Aliaddsthatseveralenduring philosophiesguidehisleadershiptoday:clarity,people-first leadership,long-termthinking,andresilience.
Claritycreatesmomentum.Complexityisinevitable,but focusingonessentialsenablesfaster,strongerexecution. Thisprinciplehasbeenguidinghis-decision-makingand organizationalalignment.
“People are the foundation of sustainable growth.”A consultingmindsettaughthimtolisten,buildtrust,and empowerteams—shapingacollaborativeandaccountable culture.
“Long-term thinking over short-term wins,”hebelieves. Growthanchoredindiscipline,consistency,and relationshipsoutlastsopportunisticgains.Thisprinciple definesVisiontech'sculture: deliver value, stay accountable, and anticipate the future
Resilience transforms challenges into opportunities, claimsAli.Earlysetbackssharpenedhisabilitytostay composed,adapt,andleadthroughuncertainty—askill centraltoshapingVisiontech'sstrategy.
Together,thesephilosophiesformthebackboneofhowhe leadsandhowVisiontechcontinuestoevolve.
Allalong,Visiontech'sevolutionhasbeenguidedbyfour coreprinciples: customer focus, accountability, peoplecentricity, and adaptive leadership

“Growth anchored in discipline, consistency, and relationships outlasts opportunistic gains.”


• Customerfocus:Fromthestart,thecompany'sfocus hasbeenonunderstandingclientchallengesand deliveringmeasurableoutcomes—notjustselling technology.“Trustisearnedwhenoutcomesmatter morethantransactions.”
• Consistencyandaccountability:Intechnologyand security,reliabilityisparamount.“Wemake commitmentsthoughtfullyandtakefullownershipof delivery,performance,andsupport.”
• People-centricapproach:Skilled,certifiedteamsand acultureofownershipdriveinnovationandoperational excellence.Empoweredpeoplearethefoundationof organizationalgrowth.
• Adaptabilitywithoutcompromisingvalues:“As technologyevolves,sohavewe—expandinginto cybersecurity,managedservices,cloud,andadvanced securitysolutions—whileremainingadependable, long-termtechnologypartner.”
TheseprincipleshaveshapedVisiontech'sreputationand continuetoguideitsstrategyacrosstheMiddleEast.
Astechnologycyclesaccelerate,AlifeelsthatVisionary leadershiptodayislessaboutpredictingthefutureand moreabout building organizations capable of thriving through change.Itrestsonthreepillars:clarity,agility, andempathy.
• Clarityofpurpose:Teamsinnovatewithintention whentheyunderstandwhytheorganizationexistsand thevalueitdelivers.
• Agilityovercertainty:WithAI,cybersecurity, automation,andevolvingcustomerexpectations, leadersmustpivotquickly,experimentwisely,and unlearnoutdatedmodels.
• People-centricity:EveninanAI-drivenworld,human judgment,creativity,andcollaborationarethe differentiators.Investingintalentandfosteringtrust empowersteamstodeliversustainablegrowth.
Visionaryleadershipisaboutstayingfuture-focusedwhile remainingconnected—topurpose,people,andcustomers. It'snotaboutforecastingchange,butbuildingresilienceto navigateitsuccessfully
Withaportfoliospanningsmartsecurity,ITinfrastructure, ELVsystems,cloudsolutions,andmore,Visiontech's guidingprincipleissimple:innovatewithpurposeand executewithdiscipline.
Innovationisgroundedinrelevance,nottrends.Aliadds, “Westaycloselyalignedwithclientstounderstand challengesandimplementsolutionsthatdelivertangible businessoutcomes”—whetherenhancingefficiency, strengtheningsecurity,oroptimizingcosts.
“Operationalexcellencetransformsinnovationintotrust.” Fromtheoutset,theyinvestedinstandardizedprocesses, certifiedexpertise,andcontinuoustraining,ensuringthat solutionsarereliable,scalable,andrepeatable.
Therealstrengthisthebalance:innovationcreates momentum,operationalrigorensuresstability,andpeople empowerboth.Byfosteringownershipandacultureof continuouslearning,Visiontechdeliverssustainablegrowth whilestayingaheadinarapidlyevolvingtechnology landscape.
TheCulturalHeartbeat
ManyCEOsspeakaboutcultureasastrategicasset. However,Alialwaysbelievedthatcultureistheheartbeat ofanorganization—itshowsinthedecisionspeoplemake, thewaytheycollaborate,andhowtheyactevenwhenno oneiswatching.AtVisiontech,buildingaculturethat blendsagility,accountability,andcustomer-centricityhas beendeliberate,informedbydecadesofexperiencein technologyandleadership.
Agility through empowerment.“Wehireindividualswho thinkindependently,adaptquickly,andmakedecisions withoutwaitingformultiplelayersofapproval.”Teamsare encouragedtochallengeassumptions,experiment thoughtfully,andactdecisivelywhenclientsneedsolutions. Inatechnologylandscapethatevolveseveryquarter,this abilitytomovefasthasbeencritical-timeandagain, empowereddecisionshavesavedprojectsandreinforced thevalueofspeedandresponsiveness.
Accountability through clarity.Everyteammemberknows theirresponsibilities,theoutcomesthatmatter,andhow successismeasured.Alisaystheymanagebyownership, nothierarchy.Thisclaritytransformsperformanceand fostersadeepsenseofcommitmentandconfidenceacross theorganization.

“Customer-centricity is our foundation Visiontechexists becauseourclientschooseus.”Fromdayone,theteam focusesnotjustontechnology,butonunderstandingreal challenges,anticipatingneeds,anddeliveringsolutionsthat makebusinessessafer,moreefficient,andmoreresilient.
Whatbindstheseelementstogetheristransparencyand communication.Opendialogue,cross-functional collaboration,andclearfeedbackloopscreatealignment, pride,andsharedpurpose.Thisdeliberateblendofagility, accountability,andcustomerfocusismorethanculture—it isacompetitiveadvantage.ItallowsVisiontechtoearn clienttrustoncomplexprojects,inspireitsteams,and deliverexcellenceconsistently.

“Visiontech's evolution has been guided by four core principles: customer focus, accountability, people-centricity, and adaptive leadership.”
Also,Aliaddsthatcontinuouslearninghasbeencentralto hisjourneyasafounder.Inthetechnologysector,the landscapeevolvesatanunprecedentedpace—whatwas relevantyesterdaymaybeobsoletetomorrow.Tostay ahead,heactivelyengagesinroundtables,conferences, vendorworkshops,andpeernetworks,whileremaining involvedinsalesandpre-salesactivitiestostaycloseto clientchallengesandmarketrealities.Everyinteractionis anopportunitytogaininsights,adaptstrategies,and translatelearningintoactionableoutcomesforVisiontech.
Equallyimportantisembeddingthismindsetacrossthe organization.AtVisiontech,theyencourageteamstoask questions,experiment,andchallengeassumptions. Structuredinitiatives—certifications,upskillingprograms, mentorship,andcross-functionalknowledge sharing—complementaculturewherecuriosityis celebratedasmuchasexecution.
Leadingbyexampleiskey.Bysharinginsights,discussing emergingtrends,anddemonstratingthatgrowthisvalued alongsideresults,Aliaimstomakelearningvisibleand actionable.
Forhim,continuouslearningismorethanacquiring skills—itbuildsadaptability,foresight,andresilience. Whenteamsembracelearningasajourney,theyinnovate confidently,strengthenclientoutcomes,andensure Visiontechremainsaheadinarapidlyevolvingtechnology andsecuritylandscape.
AgreeingthattheMiddleEastisexperiencingan unprecedentedwaveofdigitalacceleration,Alisaysthat beingpartofthistransformationisbothinspiringand energizing.“Whatexcitesmemostisseeing organizations—governments,enterprises,andgrowing businessesalike”—embracetechnologytoreimagine operations,enhancecustomerexperiences,andsecure criticalassets.Thescaleandspeedofadoptionhereare unmatched,creatingimmenseopportunitiestodeliver impactfulinnovation.
AtVisiontech,Alisaysthattheyhavepositioned themselvestoleadinthisdynamicenvironmentby combiningdeeptechnicalexpertisewithahands-on, customer-firstapproach.FrommanagedITand cybersecuritysolutionstosmartsecurityand cloud solutions,theyfocusonhelpingclientstranslateemerging technologiesintopractical,measurableoutcomes.
“Themostrewardingpartisseeingourteamsturnideas intosolutionsthatprotectbusinesses,improveefficiency, andenablegrowthacrosstheMENAregion.Forus,it's neverjustabouttechnology”—it'saboutempowering organizationstonavigatearapidlyevolvingdigital landscapewithconfidence.Thatcommitmentcontinuesto driveVisiontech'svisionandoperationseveryday
Leadingatechnologycompanycomeswithcomplex challenges,particularlyintalentacquisition,project execution,andscalingoperationsacrossmultiplemarkets, accepts Ali.“Eachareahastestedmyleadershipindistinct ways.”
Talentacquisitionhasalwaysbeenbothapriorityanda strategicchallenge.Attractingskilledprofessionalsin cybersecurity,cloud,andITinfrastructureisnotjustabout hiring—it'saboutbuildingateamalignedwiththe company'svisionandculture.Toaddressthis,Alisaysthey implementedstructuredrecruitmentframeworks,invested heavilyinlearninganddevelopment,andfosteredaculture wherehigh-performingindividualsfeelempowered, motivated,andproudtogrowwiththecompany
Projectexecution,especiallyforlarge-scale,multitechnologydeployments,demandsprecision.Meeting timelines,ensuringquality,andaligningwithclient expectationsrequiresrobustprocesses,cross-functional
collaboration,andcontinuouscommunication.“I'velearned totrustmyteams,empowerthemtomakedecisions,and maintainaccountabilitytoconsistentlydeliverresults,”he adds.
Scalabilitypresentsitsownsetofchallenges.AsVisiontech expandedacrosstheMENAregion,growthwasn'tjust aboutincreasingoperations—itrequiredscalingculture, processes,andclientengagement.Byinvestinginsystems, standardizingworkflows,andbuildingastrongleadership bench,thefirmwasabletoreplicatesuccessacross geographieswithoutcompromisingservicequalityorclient satisfaction.
Navigatingthesechallengesreinforcedafewcore principlesforAli:
• Investinpeople provide clarity, ownership, and the freedom to excel
• Buildstructuredprocesses while leaving space for creativity and innovation
• Keepingtheclientatthecenter every decision must enhance customer value.
Theseprincipleshavenotonlyhelpedusovercome hurdles—theyhavestrengthenedVisiontech'sfoundation forsustainablegrowth,resilience,andmarketleadership.
AccordingtoAli,intoday'sfast-movingtechnology landscape,thelinebetweenmeaningfulinnovationand distractingtrendsisrazor-thin.AsastrategicCEO,he evaluateseveryemergingtechnologyortrendthroughthree lenses:purpose,scalability,andalignmentwithlongtermvision
1. Does it solve a real problem?
True innovation creates tangible value for clients. Technology that doesn't address a critical pain point or improve business outcomes risks becoming a shiny distraction rather than a strategic asset.
2. Can it scale and integrate sustainably?
An idea may look compelling in a pilot, but if it cannot scale operationally, financially, or culturally, it can divert resources from core priorities. Sustainable adoption is key to ensuring lasting impact.

“I believed strongly in building a solutions-led organization”—one that works closely with enterprises, understands their challenges in depth, takes ownership of outcomes, and evolves into a longterm managed IT and technology partner, rather than operating as a supplier of products.”
3. Does it align with the long-term vision?
Every decision is measured against Visiontech's strategic objectives: enhancing customer trust, delivering measurable outcomes, and positioning the company for future growth. If a trend does not reinforce these priorities, we choose discipline over impulse.
Strategicleadershipisaboutbalance:embracechange, experimentthoughtfully,andmaintainfocusonlong-term valuecreation.AtVisiontech,“thisapproachensuresthat westayaheadofthecurvewithoutchasingeverypassing trend.”It'snotaboutbeingfirst—it'saboutbeingsmart, disciplined,andrelentlesslyfocusedonoutcomesthat matter
Entrepreneursoftentalkaboutthe'why'behindtheirvision. ForAli,the'why'hasalwaysbeenaboutcreating meaningfulimpact—“forourclients,ourteams,andthe technologyecosystemacrosstheMiddleEastandAfrica. WhatfuelsmypassionisseeinghowVisiontech's integratedsolutionstransformbusinesses”—whetherit's strengtheningcybersecurity,optimizingITinfrastructure,or enablingteamstooperatemoreefficientlyandsecurely.
Resilienceisforgedthroughchallenges.Buildinga companyfromtwopeopletooverahundredhasdemanded perseverance,strategicfocus,andadaptability.Every obstaclehasprovidedlessonsthatnotonlystrengthenedAli asaleaderbutalsoreinforcedtheorganization'sabilityto deliverconsistentvalue.
Hiscommitmentisgroundedinthepeoplearoundhim: “clientswhoplacetheirtrustinourexpertise,teamswho embraceownershipandexcellence,andpartnerswho challengeandsupportustoinnovateresponsibly.”Every daypresentsanopportunitytosolvecomplexproblems, implementimpactfulsolutions,andcreatelastingvalue. Thatsenseofpurposekeepshimmotivated,curious,and relentlesslyfocusedonVisiontech'sgrowthandleadership intheregion.
AsperAli,Visiontech'snextphaseofgrowthisguidedby threestrategicprioritiesthataddressevolvingmarketneeds andreinforcetheirroleasatrustedmanagedITservices provider.
1.Expandingthetechnologyportfolio.“Wearefocused onstayingattheforefrontofcybersecurity,cloud,AIdrivensolutions,andmanagedservices,ensuringourclients haveaccesstofuture-readytechnologiesthatdeliver measurableimpactandoperationalexcellence.”

“People are the foundation of sustainable growth.”
2.Deepeningclientpartnerships.“Beyonddelivering solutions,weaimtoactastrustedadvisors,helping organizationssolvecomplexchallenges,optimize processes,andachievetangiblebusinessoutcomes. Understandingclientneedsandaligningourexpertiseto addressthemiscentraltoourapproach.”
3.Enhancingorganizationalagilityandtalent excellence.Growthrequirestheabilitytoscaleefficiently whilemaintainingquality.“Byinvestinginpeople, certifications,andoperationalprocesses,weensure Visiontechcandeliverconsistentlyacrossregionsandadapt toemergingclientrequirements.”
Together,theseprioritiespositionVisiontechtodrive innovation,respondtoevolvingclientneeds,andstrengthen itsleadershipinintegratedITandsecuritysolutionsacross theMiddleEast.
Finally,Alisays,ifheweretoshareonekeypieceofadvice withemergingCEOsandfounders,itwouldbethis:stay anchoredinyourpurpose,trustyourjourney,andnever underestimatethepowerofyourpeople.
“WhenIfoundedVisiontech,thereweremomentsof uncertaintyattimeswhenthemarketfeltintensely competitive,andthechallengesseemedformidable.What sustainedmewasaclearsenseofpurposeanda commitmenttobuildingsolutionsthatdelivermeaningful impact.Overtheyears,I'velearnedthatnotechnologyor productcansucceedwithoutamotivated,empowered team—investinginpeoplemultipliesimpactinwaysthat areoftenimmeasurable.”
Staycurious,stayhumble,andlistenmorethanyouspeak. Treateverysetbackasalesson,everyclientinteractionasa learningopportunity,andeveryteamdiscussionasachance togrow.Leadwithintegrity,remainadaptable,andfocus relentlesslyoncreatinglastingvalue—notjustforyour business,butforeveryindividualandorganizationyou serve.Thatiswhatbuildsalegacy,notjustsuccess.



Modernleadershipasksforahard-to-findquality tobalance.Resilienceononeside—theskillto takepressure,tosurvivetheinterruptions,and tokeepcalminthemidstofuncertainty Anddirectionon theotherside—thetalenttodetermineaway,tobesureof one'sfaith,andtoguidewiththeutmostclaritywhenthe situationisunclear
Alotofleadershavestrongpointsinoneareabutweak pointsintheother.Someleadersareveryadaptablebutat
thesametimelackconsistency,changingprioritiesvery often,andhencecreatingadriftinthestrategy.
Othersarehighlydeterminedbutinflexibleandclingtothe plansevenwhenthesituationcallsforchange.Themost successfulleadersdoboth.Theyareneverrigid,yet,they arealwaysconvinced.Theyareflexible,yettheyareclear ontheirultimategoal.Thisiswhatreallybeingresilientat thesametimeasbeingdirectedmeans.
Flexibilityandconvictiondoseemlikeoppositepolesas theybothneeddifferentinstincts.Ontheonehand, flexibilityrequiresthetraitsofbeingopen,humble,and willingtochangeone'smind.Ontheotherhand,conviction requiresthetraitsofbeingclear,stable,andconfidentin one'spriorities.Whenuncertaintyincreases,alotof organizationsmovebackandforthbetweenthetwo extremes.
Theyeitherstopremovingthebarrierstochangeorthey shifttheirwholestrategiesbasedoneverynewsignalwhich isanoverreaction.
Inbothcases,instabilityiscreated.Whenleadersare inconsistent,teamslosetheirconfidence;whenleadersare disconnectedfromreality,teamslosetheirtrust.Resilience withapurposeresolvesthisbyacceptingtwotruthsatthe sametime:thegoalisstillbright,butthepathcanbe switched.
Whenconvictionisconnectedtotheego,itbecomesthe mostdangerousthing.Leaderswhoconsiderstrategyas partoftheiridentitycompeladaptationresistforthey considerchangeasasignofweakness.Alternatively, convictionlinkedtopurposeisverystrongandalsovery stable.Itnotonlyspeaksofthemissionbutalsosecuresthe rightdirectionbyfocusingonthegoal.Thegoaloffers stabilityindirection.
Whentheleadersarequitespecificintheirpurpose,which canbedeliveringvalue,impact,ordifferentiation,theteams canstaysynchronizedevenwhentheoutsideconditions change.Convictionisthenestablishedinthe"why"notin theinitialplan.Thisisthecontrastbetweenthehardnessof heartandtheconvictionofleadership.Oneisinflexiblethe otherisdeep-seated.
Flexibilitydevoidofdisciplineresultsinchaos.It metamorphosesintoreactivemanagement,wherethereare perpetualchangesinpriority,lackofclarityincarryingout tasks,anddrainedteams.Realversatilityisdependenton thefoundationoflearningdiscipline.Itisintheleadersthat thecontinuousscanningofsignals,thetestingof assumptions,andthediscerningofchangeswithmaturity
takeplace.Theyhavetobeverygoodattellingthe differencebetweennoiseandmessage.
Theyneedtomakesuretheyarenotreactingtoevery marketbuzzorinternalworrywithoutconfirmingitfirst. Acquiringdisciplineinlearningenablesleaderstochange thestrategyinaconsideredmannerratherthanina spontaneousone.Itisarefugeforteamsfromtheeconomic up-and-downsyetstillkeepingtheirresponsiveness.
Invibrantandchangingsurroundings,thestabilitythat comesfrompredictabilitycannotbepronouncedsincethere isnolongersuchathingaspredictability.Stability, however,isattainedatthelevelofstandards.Veryhighperformingcompaniesalwayshavestablestandardsfor theirwholeorganization,evenifthestrategygetsa completemakeover Thestandardsforcustomerpromises, ethicalconduct,accountability,quality,andperformance disciplinearethesameacrosstheboard.
This,inreturn,instillsconfidenceintheorganization.The teamsarealwaysawareoftheexpectations,evenintimes ofchangingpriorities.Infact,leaderswhokeepupwiththe ongoingstandardsgainthetrustofothersbecausethey showthemselvestobeconsistent.Asaresult,flexibilityis seenasasaferatherthanachaoticsituation.
Resiliencewithdirectionistheleadershiptraitthatqualifies forsuccessintimesofuncertainty.Thecapabilitytochange one'smindsmartlywhileholdingontostrategicfaithis whatdefinesthistrait.Thedriverhereistheneedforaclear purpose,learningwithdiscipline,keepingthestandards firm,andcontrollingemotionsduringstress.
Leaderswhomasterthisbalancehaveorganizationsthatare quick,butstillaligned,thatchange,butstillretaintheir identity,andthatareconfident,butstillarechange responsive.Inaworldthatwillkeepchanging,being resilientisnotenough.Thecombinationofresilienceand directionisthewayforward.

Charismaissomethingonecansee.Credibilityis somethingthatisdemonstrated.Inthecaseof modernleadership,thatdifferenceistheutmost importance.Organizationsarespeedingup,thestakesof decisionsaresohigh,andthepeopleinvolved,suchas employees,customers,andstakeholders,areallgetting hardertoplease.
Atsuchatime,influenceisnotprimarilybymeansofthe presenceortheabilitytopersuade.Itisthroughtrustthat
influenceiscreated.Trusthaspracticallyturnedintoa businesscurrency.
Itdecideswhoamongtheemployeesgetsfollowed,who getstheirsupport,whoisbelieved,andwhoisforgivenin casetheoutcomesarenotsogood.However,thebaseof trustisnotintheformofacharismaticleaderbutratherin thecredibilityoftheleader Acharismaticleadermay"pull" theaudiencebutacredibleleaderwill"hold"theaudience throughtheirauthority.
Charismainleaders,forinstance,canmakearoomlively, instilltrustinpeople,andtellveryinterestingstories.This isusefulmostlyduringthetimesoftransition.However,the downsideofcharismaisthatitneverdirectlyresultsina betterperformance.Afterbeingcharmedbythespeaker,the teamcouldfeelhighspirits,butstill,theoutputwouldnot bepossiblewithouttheincentive.
Peoplewillonlybeverysupportiveiftheythinkthatthe directionsetbytheleaderisrealistic,theleaderiscapable andtheleaderwillkeepactingconsistentlyevenwhenthe situationistough.Leadershipthathascredibilitygets commitmentbecauseitislikethehugeshadowofdoubt thatisintheairislifted.Itisnowseenasaleaderwhois notonlyasourceofinspirationbutalsoareliableone.
Insituationswherethestakesarehigh,suchasstrategic changes,transformationinitiatives,organizationalchanges, andmarketfluctuations,thepublicscrutinizestheleaders more.Theynotonlypayattentiontothespokenwordsbut alsomaketheirownjudgmentsaboutwhatisreallygoing on.Atsuchtimes,thetrustworthinessoftheleaders becomesthepivotalfactor Theemployeesposethe followingquestionstothemselves:Istheleadership's judgmentreliableinmyeyes?
Istheleadergoingtobeaguardianoffairness?Istherea changeintherankingofthepriorities?Willthepromises madebethesameastheoneskept?Whenthetrustis strong,thepeoplenotonlyfollowbutalsoperformwith utmostcertainty.Ifthetrustisweak,thepeoplejustdothe minimumorsilentlyresist.Thus,itistrustthatactsasa currency.Itinfluenceswhethertheleaderscandrive performancethroughmotivationormustcontrolthrough theuseofpower.
Trustisn'testablishedwithhugegestures.Itisestablished byconsistenteverydaypractice.Leadersgetcredibilityif theirwordsarefollowedbyactions,ifthequalityisthe same,andifthedecisionsconformtothestatedvalues. Leaderswhoarenotconsistentcreatealotofconfusion.
Teamsusetheirenergytoreadtheleader'smood,guessthe changingexpectationsandfindoutwhattheleader's
prioritiesare.Asituationlikethisdiminishesperformance andtrust.Stableleaders,tothecontrary,providea consistentenvironment.Thatenvironmentcarriesthepower ofassurance.Assuranceleadstoimprovementincarrying outtheplans.
Charismacanwinoverevenwithoutprofoundknowledge foralimitedperiod.However,credibilitycannot.Thelatter isthequalitythatgetsestablishedwhenleadersdisplay goodjudgment,comprehendtrade-offs,andtakeactions thatresultinbetteroutcomes.Therespectoftheteamsis gainedbytheleaderswhocanrelatestrategytoexecution, foreseerisks,anddisentanglethecomplexsituations withoutcreatinganymisunderstandings.
Theyaretheleaderswhoaretrustedbytheteamswho provideclearexplanationsofdecisionsandmakethe reasoningbehindthemvisible.Clarityisasignalof credibility Whenleadersreasonwithclarity,theyaremuch easiertobeseenascrediblebythepeople.
Inthetrusteconomy,thekindofinfluencethatyouhaveis theonethatisgottenthroughhardwork,nottheonethatis simplydeclared.Charismamightgiveyousome opportunities,butthetrustthatcomeswiththeleader's credibilitywillbethereasonfortheleader'sabilityto maintainproduction,keepemployees,andcreatestrong organizations.
Trustisthemostimportantthinginbusinessbecauseit leadstofasterbusinesstransactions,strongerrelationships, andmoresecurebusinessenvironments.
Inaddition,credibilityisthetrust-buildingassetwiththe helpofwhichorganizationsgettransparency,reliability, communicationstandards,andaccountability.Peoplewon't justfollowthecharismaticleadersintheend.Theywillbe theonesthatcantrusttheleadersandthusfollowthem.












For Subscrip on: www.insightssuccessmagazine.com
www.x.com/insightssuccess

