FINTECH 2025
Rob Gatto Chief Revenue Officer
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Rob Gatto Chief Revenue Officer







Theglobalfinanciallandscapeisundergoingaprofound
transformation,drivennotonlybytechnologicalinnovation butbyvisionaryindividualswhoseeopportunitywhere othersseecomplexity. The Most Inspiring Leaders Shaping the Future of Fintech 2025 celebratesthoseattheforefrontofthis revolution,entrepreneurs,strategists,andchange-makerswhoare rewritingtherulesofmodernfinanceandredefiningcustomer-centric value.
Fintechisnolongeranichecategory;itisacatalystaccelerating financialinclusion,digitaltransparency,andcross-border accessibility.Fromembeddedfinanceanddecentralizedecosystemsto AI-drivenriskmanagementandreal-timepayments,thesector's growthhascreatedanewstandardofexpectationforbusinesses, investors,andconsumersalike.Inthisedition,wehighlightleaders whoarenotjustadaptingtothesechangesbutareactivelycreating them.
Whatsetstheseindividualsapartisnotmerelytechnological expertise,butpurposefulleadership.Theyarebridginggapsbetween legacyinstitutionsandemergingplatforms,enablingecosystems whereinnovationthrivesandtrustremainsnon-negotiable.Their visionsdemonstratethatthefutureoffinancewillbemorehumancentered—builtonseamlessexperience,ethicaldatapractices, sustainablegrowthmodels,andinclusiveaccessforunderserved markets.
Aswelookaheadto2025,onethingremainscertain:thefintech revolutionwillcontinuetoaccelerate,shapedbyboldthinking, strategicpartnerships,andtherelentlesspursuitofsolutionsthat simplifycomplexity.Inprofilingtheseleaders,weofferreaders insightintothemindsetbehindbreakthroughproducts,regulatory foresight,digitaloperationalexcellence,andthespiritof entrepreneurshipthatpushesboundarieseveryday
Thisfeatureeditionservesasatestamenttopossibility.Itrecognizes leaderswhocombinepassionwithprecision,innovationwith integrity,andambitionwithaccountability Theirjourneysreflect resilience,curiosity,andacommitmenttotransformingfinancial servicesforthebetter,provingthattrueleadershipisnotdefinedby scalealone,butbyimpact.
Weinviteyoutoexploretheirstories,learnfromtheirexperiences, anddrawinspirationfromthepioneeringpathstheycontinuetopave. Thefutureoffintechisalreadyhereanditisbeingshapedbythe remarkableindividualsfeaturedinthisissue.


THE FRONT PAGE EXCLUSIVE
The Fintech Revolutionary –
Rob Gatto
Shaping the Future of Fintech with Relentless Innovation and Strategic Brilliance
INDUSTRY INSIGHTS
Instant, Invisible & Intelligent
The Next Era of Payment Innovation

INDUSTRY INSIGHTS
The Fintech Frontier How Digital Finance is Rewriting the Global Economy





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Carlos Domingo Founder and CEO Company
Brief Featuring
Securi ze securi ze.io
Louis Ifeguni CEO Bectran bectran.com
Raman Bha a Group Chief Execu ve Officer
Rob Ga o Chief Revenue Officer
Starling Bank starlingbank.com
With deep exper se in technology, capital markets, and tokeniza on, he leads Securi ze’s mission to modernize financial infrastructure and unlock new opportuni es for investors and enterprises worldwide.
Louis leads Bectran in delivering scalable pla orms that streamline financial processes and drive measurable business performance.
Raman leads Starling’s mission to deliver secure, intui ve, and transforma ve banking experiences for individuals and businesses.
Paysafe paysafe.com
Rob is a strategic fintech leader focused on driving global growth, customer acquisi on, and revenue op miza on.
Snigdha Kumar CEO and Co-founder
Brico brico.ai
Snigdha leads Brico in crea ng intelligent pla orms that transform how organiza ons operate, collaborate, and grow.
Rob Gatto Chief Revenue Officer



TheMostinspiringLeadersshapingthefutureofFintech2025

Revolutionary –
Shaping the Future of Fintech with Relentless Innovation and Strategic Brilliance
THE FRONT PAGE EXCLUSIVE
Thegameoffintechinourglobalizedworldkeeps movingfastandremainshigh-stakes.Here, innovationistheonlyconstant.Thatiswhyonly thoseleaderssucceedwhoarecreatedinthecrucibleof challenges.Acentralfigureinthisfinancialrevolutionis RobGatto,anexperiencedtechnologyexecutiveandthe company’sfirstChiefRevenueOfficer(CRO)atPaysafe JoinedinJuly2022,Robwasappointedtoleadtheglobal expansionofthecompany’shigh-growthsectorsofgaming, travel,entertainment,anddigitalassets.
Withover30yearsofexperience,Robisanexpertin deliveringtransformationalgrowthandshapinggo-tomarketstrategiesfororganizationsofanysize.Hiscareeris atestamenttohisabilitytobuildfast-growingorganizations thathaveledtosuccessfulIPOsorhavebeenacquiredby someofthelargesttechnologycompaniesintheworld, specificallyIBM,Oracle,andAdobe.Hisdepthofexpertise includes,butisnotlimitedto,sales,marketing,business development,andcorporatestrategy Thereisnoquestion thatRobisapowerfulforceinthespace.
PriortojoiningPaysafe,Robwasaco-founderofUreeka Inc.,whichwasacommunitydedicatedtohelpingsmall businessesgrowinhyper-growth.Alsopossessingsenior leadershiprolesatswiftlygrowing,high-performing technologycompanies,includingTubeMogul,NeuStar,and PointRoll,Robhonedhisleadership.Beforethat,hehad beenagraduateofNorthernIllinoisUniversity Andduring hisentireprofessionaljourney,hiscommitmentremainedas onewithrelentlessinnovationandstrategicbrilliance, makinghimoneofthemostthought-inspiringleadersin shapingthefutureoffintechtoday.
Rob’scareerisamasterclassinbuildingandscaling businesses,ajourneythathaspreparedhimforthepivotal rolehenowholdsatPaysafe.Withovertwodecadesof experience,hehasledavarietyofsoftwarecompanies, fromsmallstartupstolarge-scaleorganizations.Hispassion hasalwaysbeenfor“buildinggo-to-marketstrategiesand cultivatingstrongclientrelationships.”
Robdescribeshiscareerasaconstantevolution,wherehe transformedfragmented,product-specificsalesteamsinto unifiedgo-to-marketfunctions.Hefoundanaturalfitat Paysafeduetoitsbroadfunctionalityacrossvarious paymenttypesanddiversegeographies.Whattruly
energizeshim,however,isthe“evolvingintersectionof softwareandpayments,”aspacewherehehasspent considerabletimeandcontinuestofindcompelling.
Rob’sleadershipisdefinedbytwocoreprinciplesthathave guidedhimthroughouthiscareer.Firstistheunwavering beliefininvestinginpeople.Hecontendsthatbuilding, growing,andmaintainingastrongteamisthekeyto successinanybusiness.Hestrivestoprovidean environmentwhereemployeescanlearnandgrowboth personallyandprofessionally
Hissecondprincipleistheimportanceofcoachingand mentoring.Heunderstandsthatwhileeveryonewantsto growprofessionally,itisincrediblydifficulttomanagea careerandbalanceitwithapersonallifewithoutstrong guidance.Robseeshisroleasnotjustaleader,butasa mentor,empoweringhisteamtonavigatetheirprofessional journeyswithconfidenceandpurpose.
Rob’svastexperienceinbuildingandtransforming companieshasprovidedhimwithaclearvisionanda powerfulexecutionstrategyforPaysafe.Hehasdrawnon hispastsuccessestorebuildPaysafe’sgo-to-market function,shiftingfromacollectionofsiloedproductsales groupstoaunifiedteam.Thisstrategicmovehasbeen highlyeffective,leadingtoathreefoldincreaseinthesize ofthesalesstaffwhilesimultaneouslyboostingthe productivityofeachrepresentative,whichhasreignited growthatthecompany.
Inthehighlycompetitivefintechlandscape,Paysafe’s offeringsstandoutduetotheirabilitytodelivertailored, secure,andversatilepaymentsolutionsonaglobalscale. RobhighlightsPaysafe’scommitmenttocompliancewith localregulationsanditsefficient,innovativeapproach.The company’sdiversesolutionsincludecardacquiring, alternativepaymentmethodslikeeCashanddigitalwallets, andcross-borderpayments.
Paysafe’sdedicationtounderstandingconsumerbehavioris evidentinits“ ”survey,whichgathers InsidetheWallet insightsfromover14,000consumers.Thesurvey’sfindings underscorethegrowingdemandforPaysafe’sproducts, with32%ofconsumersusingdigitalwalletsmore


“Our competitive edge in the fintech landscape is our ability to deliver tailored, secure, and versatile payment solutions on a global scale, compliant with local regulations and in an efficient manner.”


“As digital payments accelerate globally, we are closely watching the rise of real-time transactions, AI-driven fraud prevention, and the integration of payments into everyday platforms.”
frequentlythanayearago.“Thisunderscoresthedemand forourproductslike and .Asapayment Skrill Neteller processor,weservehigh-growthsectorslikeiGamingand e-commerce,whereoursurveyfoundthat43%of consumersabandoncartsiftheirpreferredpayment methodsareunavailable.”RobalsopointstoPaysafe’s earlyadoptionofandinvestmentinAItechnology,which hasbeenintegratedthroughouttheorganization.Thisfocus onflexibility,security,andinnovationiswhattruly positionsPaysafeasatrustedleaderindigitalcommerce.
AtPaysafe,Robsaysthattheirglobalfootprintallowsthem toserveawiderangeofindustriesandregions,eachwith distinctfinancialneeds.AsCRO,heensurestheirbusiness developmentstrategysupportsmarket-specificdemands. Thisincludesenablingcapabilitieslikecross-border payments,multicurrencytransactions,andseamless usability Thesefeaturesareessentialformanyoftheir clientsoperatinginternationally
Whenhearrived,theywereaproduct-orientedGTMteam. Eachproducthaditsownsellerandinfrastructure.“We havecompletelyrebuiltourGTMandarenoworganizedby
vertical,witheachrepsellingallPaysafeproductstoeach merchant.” Thisallowsthemtotrulyunderstandeach client’sgoalsandneedsandtailorasolutionspecificto themwithintheverticalinwhichtheyreside.
InnovationisacornerstoneofPaysafe’sgrowthstrategy, drivingbothproductdevelopmentandcustomerexperience. AsCRO,Robensuresthattheirinvestmentsinemerging technologies,suchasAI,andtheirproducts,suchasSkrill andNetellerdigitalwallets,eCashsolutionslike PaysafeCard,andpaymentprocessing,arebusinessrelevant andstrategicallyaligned.“Theseinnovationsallowusto deliversecure,intuitive,andinclusiveplatformstailoredto theevolvingneedsofourclients.”
Theyalsoleveragetechnologiestoenhancepayment securityandsimplifycross-bordertransactions.Through strategicpartnershipsandselectiveacquisitions,they expandtheircapabilitiesandmaintaincompliancewith globalstandardswhilesustaininglong-termgrowth.
AsaPaysafeleader,Robfostersagility,accountability,and innovationbybuildinganenvironmentwherehisteamfeels empoweredandalignedwiththeirgoals.
Foragility,heemphasizesopencommunicationandvery cleartargets.Regularcheck-inshelpthemidentify challenges,adjustpriorities,andrespondeffectivelyto marketshifts.
“Accountabilityisgroundedinclarityandtrust,”addsRob, whosetsmeasurablegoalsthatshowhisteam’s performance,andfromthere,theyimproveefficiency.He givesteammembersownershipofoutcomes.Theyreview progresstransparently,recognizingsuccessesand addressingsetbacksconstructively,whichbuilds responsibility.
“InnovationisOurDNA”
Innovationisembeddedindailywork.Robencouragesthe teamtooffertheirclientsthebesttheycan,pursue efficiencies,andexploreideasthatdelivertangiblevalue. Collaborationacrossfunctionssparkscreativity,and outcomesaremeasuredbyimpactonprocesses,controls, andgrowth.Thiskeepsinnovationpractical,sustainable, andalignedwithstrategy.



“Be your own chief learning officer. Knowledge and expertise are how differentiation occurs. Learn how to create and nurture your brand.”
Balancingoperationalexcellencewithdigital transformationrequiresadisciplinedyetforward-looking approach.AtPaysafe,Robrevealsthattheydriveefficiency byconsolidatingprocessesataglobalscale,streamlining operationsacrossmarketswhilemaintainingagility. PlatformslikeSalesforce’sCRMareinstrumentalinthis effort,enablingthemtounifydata,automateworkflows, andenhanceefficiencyacrossthecompany
Simultaneously,theyembraceAIadoptiontofuel innovationandelevatecustomerexperience.“Fromcustom offersthatembedourclients’graphicelements,AI empowersustostayaheadinacompetitivefront.”By integratingtransformationintotheiroperationalDNA,Rob andtheteamensurescalability,resilience,andcontinuous improvementwithoutcompromisingperformance.
“Asdigitalpaymentsaccelerateglobally,weareclosely watchingtheriseofreal-timetransactions,AI-drivenfraud prevention,andtheintegrationofpaymentsintoeveryday platforms.”
Tap-to-payisexpandingquickly,with32%ofconsumers nowusingwearablessuchassmartwatches,accordingto our2024InsidetheWalletreport.Thisshiftrequires investmentincontactlesstechnologytoensureseamless andsecuretransactions.
Aphone-firstmindsetisalsokey,with54%ofglobal consumersexpectingmobilewalletstodominatepayments withinthenextdecade.Robinformsthattheyareinvesting inmobile-initiatedtransactioncapabilitiestomeetthis expectation,particularlyamongyoungerdemographics.
Securityremainsparamount,with54%ofconsumers prioritizingitinpaymentchoices.
Innovationslikedigitalwallets,stablecoins,and blockchain-basedsettlementarereshapinghowmoney movesacrossborders.“Forus,thefutureoffintechwillbe definedbyspeed,intelligence,andaccessibility,butalsoby theneedtobalanceinnovationwithrobustgovernance, security,andcompliance.”
Compliancewithglobalstandardsisnon-negotiable. Paysafereliesonrobustcybersecurityandcomplianceby strategicallyallocatingresourcestomaintaintrustand securityacrossitsservices, he adds
PaysafeutilizesAI-drivenfrauddetectionsystemsthat analyzetransactionsinreal-time,reducingriskswhile maintainingseamlessuserexperiences.
Byfosteringacultureofgrowth,innovation,and compliance,Paysafeprotectsmerchantsandconsumers, reinforcingitsreputationasatrustedfintechleader
Inhisadvicetoaspiringprofessionalswhoaimtomakea markinfintechordigitalpayments,Robsaystobetheir ownchieflearningofficer.Knowledgeandexpertiseare howdifferentiationoccurs.“Learnhowtocreateand nurtureyourbrand.Alwaysthinkabouthowyoucanadd valuetotheorganizationandtheteamsyouworkwith.I spendmuchtimementoringpeopleintheearlystagesof theircareers,helpingthemunderstandwhattypeof environmentdotheyliketoworkin,howcantheybe visibleandeffectiveinthatenvironment,howcanthey buildnetworkaspeopletravelinpacksandit’simportantto avalueaddinanynetworkofpeople;howcantheybuild theirbrand,howcantheyaddvalueandbe“seen”bythe organization.Asafinaladvice,itisimportanttocontinueto putyourselfintherightenvironmentforyoursuccess,then spendthetimetobuildyourbrandandaddvaluetothe groupsofpeopleyouworkwith.”






Paymentsaregoingthroughaquietrevolution.This revolutionisalteringthewaymoneyismovedin suchawaythatmostpeoplehardlytakenoticeofit. Thethingsthatatthetimenecessitatedsignatures,swipes, andsettlementwindowsaregraduallybeingtransformedto completevalueflows,whicharefirstofall,veryfast, second,theyaredonebehindthescenes,andthird,theyare equippedwithsomekindofintelligence.Payment innovationofthefuturewillnotonlybefaster,butalsoit willbefreeofanykindoffriction,secure,anddeeply integratedintothedailylifeofpeople.
Weareabouttoarriveatthepointwherepaymentswillbe lessconcernedwiththeactualwayoftransactingandmore
withtheeaseandtheintuitivecharacterofthetransactions. Paymentinnovationswillbeasourceofradicalchangesin thefieldsofuserexperience,financialinclusion,andglobal commerce.
Speedcannolongerbeconsideredaluxurysinceitisrather anexpectation.Theadventofreal-timepaymentshas eliminatedthedelaystypicalofthebankingsector,thus, bringingabouttrueimmediacyfortransfers,payroll, invoicing,remittances,ande-commerceoperations.Both consumersandbusinessesareincreasinglyconvincedthat moneyshouldbeclearedwithinsecondsratherthandays.

Basically,whensettlementisdone instantly,theflowofcashcanbe managedinabetterway,whichin turn,facilitatestheaccelerationof supplychainsandreduces financialstress.Inthedigital economy,waitingisonitsway out.Itisworthnotingthatthe systemsthatfacilitateinstant paymentsarenotsimplyuserfriendly.Onthecontrary,they providetheeconomywithgreater agilityandalsooffermore freedomtoindividuals.
Thebestpaymentsarethosethat youdon'trealizehavehappened. Invisiblepaymentsintegrate perfectlywiththeuserinteraction, thus,theyarecharacterizedbythe absenceofanykindofformor friction,andmostimportantly, thereisnointerruption.The disappearanceofpaymentsinto theuser'sbehavioralpatterncan beobservedinseveralscenarios suchasone-clickcheckout,ridesharebilling,in-appsubscriptions, ortransportcardtap-outs.
Therevolutionofembedded financegoesbeyondthisasit allowstheintegrationofpayment featurestraightintothoseapplicationswhicharenonbanking.Inthisway,theprocessofbuying,booking, subscribing,ororderingismadeextremelysimplebecause thetransactionisdoneautomaticallywithouttheuser noticing.
Thoughpaymentsarebecominglessandlessvisible, experiences…continuetobecomesmoother,quicker,and morehuman.Consumersinthenewworldarenotstopping topay—theyaresimplyliving.
Alongwithartificialintelligenceandmachinelearning, paymentsarebecomingnotjustapassivetransactionbuta
proactiveandadaptivesystem.Thus,thepaymentplatforms withintelligenceonboardhavethecapabilitytodetect fraudinafractionofasecond,changethecreditrisk dynamically,facilitatecurrencyconversion,andmake personalizedfinancialsuggestions.
SomeofthesmartfeaturesofAIarealsotomakenearflawlessauthorization,usingpastdataforspending analysis,authenticationbymeansofbiometricsandsecurity thatisbasedonthecontext.Thus,paymentsdonotonly followthecommandsgiventothembutalsotheyreadthe behaviorandhelptheusersbybeingtheirguardiansinrealtime.Withintelligentpayments,financialsystemsbecome capableofrecognizingtransactionswhicharesafer,cleaner, andmorerelevant.
Theeraofpaymentinnovationthatisnextwillbe characterizedbythefadingofthedistinctionbetween offlineandonline.Userstodaymovefromonechannelto anotherinaseamlessmanner-theyarescrollingthrough pages,buyingthegoods,pickingthemup,andreturningthe articles.Atthesametime,theyexpectthepaymentprocess tobethesameregardlessofthetouchpoint.
Thetechnologiesthatfacilitatepaymentarecoming togethertoformoneuniversallayer.Ontopofthat,these technologiesincludecontactlessterminals,digitalwallets, QRcodes,anddirect-to-banktransfers.Commerceis becomingmoreandmorelikealiquidtherebyenabling brandstobewheretheircustomersarewithoutintervening, delaying,orcomplicatingthematterfurther.
Paymentinnovationsareunlockingopportunitiesforpeople whohavebeenleftoutofthefinancialsystemsinthepast. Technologiesthataremobile-enabledfacilitatepayments throughdigitalwalletsaswellaslow-pricedtransaction platforms,whichcanbringtheruralcommunities,small businesses,andunderprivilegedgroups,intothebigdigital economy
Oneofthebiggestadvantagesofpaymenttechnologyis thatitdoesnotrelyonaphysicalbankbranchoronthe traditionalcreditframeworkandthus,itisgivingmore peoplethepowertodecidethewaytheywanttoearn,save, andspend.

Financeisundergoingoneofthemostsignificant revolutionsinrecenthistory.Manyofthethingsthat weredoneviabranches,bureaucracy,and paperworkarenowsimplydonethroughasmartphoneina matterofseconds.Thedigitizationoffinance,whichisa resultoftechnologiessuchasartificialintelligence, blockchain,embeddedbanking,cloudinfrastructure,and dataintelligence,istearingdownwalls,democratizing access,andrewritingtherulesofeconomicparticipation.
Thefintechfrontieristhepresentratherthanthedistant future;itisthewayrestructuringofindividuals'spending, saving,borrowing,investing,andwealthcreationactivities isdone.Therippleeffectsofthisarecausingthe restructuringofnations,institutions,andindustriesaround thesenewpossibilitiesandchangingtheglobaleconomyat itscore.
Oneofthemostsignificantimpactsdigitalfinancehashad istheremovalofthegeographicallimitationsthatwerethe bankingofthepast.Instantinternationaltransfers,digital wallets,globalpeer-to-peerplatforms,andcrypto-based paymentsystemsaresomeoftheinnovationsthathave beenimplementedtomakecross-bordercommercemore convenientthanbefore.Thesmallbusinesseshave unlimitedaccesstotheglobalcustomers.Migrantworkers cansendmoneybackhomewithminimalfees,and consumerscantransactbeyondnationalborderswithout friction.
Moneyisbecomingmorefluid,accessible,andborderless thaneverbefore,thusreleasingalargeeconomicpotential inplaceswherethephysicalbankinginfrastructurewasnot sostrong.
DataastheNewCurrency
Fintechsurvivesbyconsumingdata.Byprovidingevery transaction,click,purchase,orfinancialinteraction, consumersareessentiallyfuelingandfeedingtheanalytics enginesthatpowerriskassessments,service personalization,andfrauddetectioninreal-time.Themain consequenceofthischangeisthatithashelpedthedigital lendersingivingcreditstothesegmentsofthepopulation whichhavebeenforlongbythetraditionalbankingsystem excludedduetolackofcollateralorcredithistory
RiskmodelsthatuseAIasasourcearehighlyflexible,very inclusive,andaccurate,makingthefinancesectorsmarter andmoreinnovativeindealingwithgenuinehuman behavior
Cashisoverthrown.Everydaynewpaymentmeans conformingtotheconsumers'needforasmooth,noncontactfinancialtransactionbecomeavailable.Hencethe riseofcashlesstransactionscanspeed-upsales,helpwith thetransparency,andpreventcounterfeitmoneyand financialcrime.Amongstthemanytransactions,thereare QR,tap-to-pay,biometricauthentication,anddigital identitysystems.Someofthemainagentsinthismoney revolutionaregovernments,retailers,andconsumers.All threeareonboardforthiseaseandclearnesswhichdigital paymentsofferthem.Theyaremakingtheuseofactual moneygraduallyincreasinglyoptional.
Blockchaintechnologyisgainingthetrustbythefinance sectorgraduallyasitcutsthecontrolfromthecenterand reducespeople'sintervention.Thoseappsthatcangovern themselvesareoneofthewayssmartcontractswork.The cryptocurrencymarketisoneofthemostcommonareas thatbenefitfromthediversificationofinvestmentbyusing cryptoassets.Thethirdplayeronthefieldisalgorithmsthat supportdecentralizedfinance(DeFi)platformsandhence theinnovationofnewwaysofmoneymanagementwithout bankinvolvement.Throughthisinnovation,thefinancial worldisturninglessmonopolized,moretransparentin termsoftransactionsbeingdone,andtheusersgettohave morecontrolovertheirassetstoagreaterextentbecause thetechnologyallowsit.
Basically,blockchainismovingtrustfromorganizationsto mathematicalconceptsandtheresultsofthatarefarreaching.
Theintegrationoffinancialservicesintotheday-to-day platformsisprobablythemostsignificantchangethatthe fintechsectorhasundergone.Accesstoloans,payments, investing,orinsuringpurchasesthroughe-commerce platforms,ride-sharingapps,ordigitalmarketplacescanbe donebyconsumerswithouttheneedofbankvisitsor separateappdownloads.
Financeisslowlyturningintoa"silent"player,always presentwhereveruserswantit,withoutshowingupor interrupting.Thedisappearanceoftheconsumerfrictionis thereasonthishugeconsumeradoptionandenterprise innovationtrendhavebeenunfoldingsofast.
Fintechisnotthenextthing,itistheinfrastructurethat comesafter.Itisthebackboneofcommerce,thefuelfor growth,theenablerfortransparency,andthesourceof economicinnovation.Itsprogressionisthebiggestfactor behindthechangesinthefaceofbanking,insurance,real estate,retail,healthcare,trade,supplychains,andeven governmentpolicy



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