The 20 most admired companies to watch 2018 June2018

Editor’s Note

Businesses- Marching Towards the Pinnacle

Therealmofbusinesshasstayedprettymuchthesameuntiltheinnovationsintechnologyorthe

industrialrevolutioncameitsway.However,noneofuscansaythatitisgoingtobethesame hereafter.TheIndustrialRevolutionhadbroughtfewchangesinthemanufacturingsectorswhich werefollowedbymassproductionandusageofelectricity.Whiletheearlystagesofindustrializationhad initiatedashifttomachineryfactoriesandmassproduction,thethirdrevolutionchangedthebusinessto whatweseetoday.Thisagebroughtsomeofthesmartestinnovationswhichwerethe computer and automation.Withtheintroductionofcomputers,thefunctioningofmanybusinesseshadwitnesseda drasticchange.

Theinternetlaterwasamajorbreakintothisdemesne.Theworldtodayisconnectedandthedominionof businesshasseensweepingchangesunlikebefore.Thishasalteredtheentireprocessofbusinessand introducednewchanges.Businessestoday,areadaptingtothesechangesatasheerpaceandneverbefore inhistoryhavethesechangesoccurredsofast.

Oneofthemajorchangesthatoccurredwas‘mobility’.Havingrewrittentheparadigmofmarketing, businessofalltypes(smallorbig)cannowbehandledfromanywhereintheworld. Startingwith contentmarketing,salesenablementtocustomerrelationsandeveryotherprocessofbusinesscannowbe donewiththeclickofasinglebutton.However,itgetsmoreinterestingasthecustomersnowarealso verymuchequippedwiththesefacilities.Thissingleprocesshasnotonlyawakenedaneweraof consumer-shipbutithasalsochangedhowbusinessisbeingreceived.Inotherwords,industrialiststoday, areclosertothecustomers.

Inthepresentworld,technologyhasfoundawaytoinvadeintobusinesssomehowortheother.Starting frommanagingalltheaspectsofbusinesslike,marketing,production,manufacturing,datastoringand others,technologynowplaysakeyrole.Industrialistsarealreadyleveragingthepervasivepowerof Cloudbasedsolutions,cloudcomputing,AR/VR,AugmentedIntelligence,SaaSandotheradvancing

technologiestobringagilitytobusiness.Managingprogressivechangesinbusiness,theworldis yettospectatewhattechnologyhasinstoreforfuture.

Inthisissuetitledas,“The20MostAdmiredCompaniestoWatch2018”wehaveputforward fewsuchcompanieswhohaveadoptedanewapproachtobusinessandareinitiatingreformist changeswiththeiruniqueservices.Onthecoveroftheissue,wehavepresentedanexclusive coverageaboutthecompanynamedLakesEnvironmentalSoftware.Thiscompanyoffers technologicallyadvancedITsolutionswhichhelpinsolvingcomplexenvironmentalproblems.

Theotherenterprisesenlistedwithin,whoaregainingattentionfortheirexceptionalservicesare, AccordantTechnologyInc.;forprovidingphenomenalexperiencetoitscustomersbyleveraging technology,BISTel; theleadingproviderofintelligentmanufacturingsoftwaresolutionsenabling therealizationofthesmartconnectedfactory, Keono;whichisamultichanneldigitaladvertising agencythatofferssolutionsthroughdigitalmarketingchannels,SightlineSystems;forproviding real-timeperformanceanalytics,automatedroot-causeanalysisandcapacityplanningthathelps organizationsinproactivelypredictingperformanceissues,VerseOne;forofferinguniquedigital solutionstohousing,healthcare,andotherbusinesssectors,POCMedicalsystems;ownerof TM PandoraCDx,adisruptiveplatformwhichhelpsinrapidscreeningofdiseases, Sports1 Marketing;aglobalsportsandmediamarketingagencythathasbeenleveragingtherelationshipcapitalbuiltbyitsfounders,SymphonySolutions;acompanyofferinghighqualityIT,BPOand Consultancyservices, StraitsBridgeAdvisors;whichofferscomprehensiveconsultingsolutions tobanksandfinancialinstitutionsinmultipledomainsandMöbiusPartners;foritsexceptional andmostadvancedandstrategictechnologysolutions.

Whileflippingthepages,takeanotetoreadCXOarticlesnamely,Blockchain-Saviorofthe LogisticsIndustry,andHowVRCanBeUsedinIndustrialTraining,draftedbyindustry professionals.Thesearticlesgiveadetailedinsightintothecurrenttrendsinbusiness.Also,while brushingthroughtheleavesoftheissuemakeanotetoreadthewrite-upspenneddownbyour in-housewriters.Throughthesearticlesnamely,AContentedEmployeeisaKeytoSuccessful BusinessOperations,andBusinessOperationsLeadingtoanEco-friendlyEnvironment,we havemadeamereattempttointroduceourreaderstotheindustryleanings.

Suhel Mashayak

POC Medical Systems: Streamlining IT Operations with Real-Time Performance Analytics

Shifting Patterns of Next-Gen

Point-of-Care Diagnostics

Sightline Systems:

Editor-in-Chief Pooja M. Bansal

Senior Editor

Anish Miller

Managing Editor Suhel Mashayak

Executive Editor Crescent CU

Contributing Writers Rahul Niraj, Sayali Rane

Visualiser David King

Art & Design Director Amol Kamble

Associate Designer Vanshika Mittal

Co-designer Poonam Mahajan

Art & Picture Editor Paul Belin

Jayant Khanna

Senior Sales Manager Passi D.

Business Development Manager

Peter Collins

Marketing Manager John Matthew

Business Development Executives

Arron Smith, Josh Grey, Sophie Smith

Sales Executives

David, Kevin, Mark, Jagdish

Technical Head Jacob Smile

Technical Specialist Amar, Pratiksha

Digital Marketing Manager Marry D’Souza

Online Marketing Strategist

Alina Sege, Shubham Mahadik, Vaibhav K

SME-SMO Executives

Prashant Chauhan, Uma Dhenge, Gemson, Irfan

Research Analyst Chidiebere Moses

Circulation Manager Robert, Tanaji

Database Management Stella Andrew

Technology Consultant David Stokes

sales@insightssuccess.com

Corporate Ofces: June, 2018

Phone - (614)-602-1754

Email: info@insightssuccess.com For Subscription: www.insightssuccess.com

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Success Media and Technology Pvt. Ltd. Off. No. 513 & 510, 5th Flr., Rainbow Plaza, Shivar Chowk, Pimple Saudagar, Pune, Maharashtra 411017

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LAKES ENVIRONMENTAL SOFTWARE:

Cleaning Air Pollution and Protecting Human Health through Development of Advanced Environmental IT Management Solutions

The technologists of the firm always have a keen eye for detecting disruptive trends in the market.

Dr. Jesse L. Thé Founder

& CEO

Michael Johnson Director-Software Development

We are specialized in providing clients with environmental IT solutions that help in solving today's most pressing challenges in air quality, solid waste and wastewater management, permitting, compliance and reporting. “ “

Morethan95%oftheworld’s populationisbreathing unhealthyair.Accordingto the2018AnnualStateofGlobalAir Report,recentlypublishedbythe HealthEffectsInstitute(HEI),longtermexposuretoairpollution contributedtoanestimated6.1million prematuredeathsacrosstheglobein 2016.Thereportstatesthatexposureto airpollutionresultedinstrokes,heart attacks,lungcancerandchroniclung disease,causingasignificantnumber ofprematuredeaths.Thereportalso indicatesthatairpollutionisthe fourth-highestcauseofdeathamong allhealthrisksglobally,cominginjust belowhighbloodpressure,dietand smoking.

Accordingtothe2016CostofAir PollutionWorldBankGroupstudy,air pollutionrelateddiseasesand prematuredeathscosttheglobal economy$225billioninlostlabor incomeand$5.11trillioninwelfare lossesworldwide.Forreference,air pollutionrelatedcostsare approximatelythesizeofthegross domesticproductofIndia,Canada,and

Mexicocombined. Allthesefactorsshouldserveasa soberingwake-upcallthatmoremust bedonetoprotecthumanhealthand theenvironment.

Toaddressthesecomplexissues,clean uptheairandreducethedisease burdencausedbyairpollution,all potentiallycontributingemission sourcesmustbeidentifiedand accuratelycharacterized.Development oftheemissioninventoryisthecritical firststeptowardidentifyingand understandingthehighestpriority controlandmitigationactionsthatcan betakentoprotectpublichealthina costeffectivemanner.

Tohelpregulatoryagencies,industry andthepublicachievethislevelof understanding,LakesEnvironmental Softwaredevelopedastate-of-thescienceenvironmentalmanagement systemthatenablesuserstocatalogue allsourcesofairemissions,quantify pollutantconcentrationsoncereleased intotheatmosphere,andestimatethe resultinghumanhealthimpacts includingcancerriskandnon-cancer healtheffects.Armedwiththis information,itisthenpossibleto developeffectivemitigationplansand applytargetedairpollutioncontrol equipmenttoaddressthemosttoxic pollutantsinthoseareaswiththe highestoveralladversehealthimpacts.

DeliveringSolutionsforaBetter World

LakesEnvironmentalSoftware specializesinprovidingitsclientswith environmentalITsolutionsforsolving pressingchallengesincludingissuesin airquality,solidwasteandwastewater managementaswellaspermitting, complianceandreporting.The solutionsofferedatLakes Environmentalallowcompanies, regulatoryagencies,andconsultantsto meettheirenvironmentalcompliance obligationsandtherebyavoid enforcementactionsandlitigation arisingfromthemismanagementof

pollution.Inaddition,thesesolutions aresuccessfullyutilizedworld-wideby industrialfacilitiesandconsultantsto proactivelyidentifycorporaterisksand developstrategicmitigationpoliciesto reducetheirenvironmentalimpacts.

MakingLastingDifferences

Thecompanywasfoundedoutof necessitybythecompanyfounders whodesiredtoapplytheircollective technicalknowledgeandsubjectmatter expertiseinanichemarketwhere positiveenvironmentalimpactscould bemadethroughtheproperapplication ofsoftwaretechnologiesandscientific models.LakesEnvironmentalSoftware iscommittedtobuildingthetools requiredtosolvetoday’smost challengingairpollutionproblems.

Thecompanyfoundersare environmentalscientists,developers andsuccessfulbusinessowners,whose ITsolutionsaredevelopedbyateamof morethan30seniordevelopersthatall sharethepassionofproviding customersthetoolstheyneedtomake theworldabetterplacetoliveinwhile alsoallowingforgrowthand prosperity.Thecompany’svisionisto provideclientswithstate-of-thescienceenvironmentalITsolutionsand dataservicesthatwillallowthemto makeapositivedifferenceinthe environmentandglobaleconomies.

GuaranteedRegulatoryBenefits

Inanefforttoprotecthumanhealth andtheenvironment,regulatory authoritieshavedefinedallowable ambientairqualityconcentrationlimits (i.e.,standards).Thesestandardsdefine thepollutant-specificmaximum allowableambientairconcentrations thatcanoccurwhilestillbeing protectiveofhumanhealthincluding considerationofsensitivepopulations suchasasthmatics,children,andthe elderly.Toenforcetheseairquality standards,regulatoryagenciesdeploy ambientairmonitorstomeasure pollutantspecificconcentrations.If

pollutantconcentrationsarefoundto beinexcessoftheapplicablestandard, theareaisclassifiedasbeinginnonattainment,whichtriggersadditional regulatoryprogramandcompliance requirementsbyindustryandthe public.

Whileanimportantprogram,this approachhaslimitationsasambientair monitorsareexpensiveandtherefore thenumberoflocationsthatcanbe sampledislimited.Agenciessimply areunabletomeasureeverywhere. In addition,standardsareonlyavailable forthecriteriapollutantsandtherefore donotincludethehundredsof potentialairtoxicspresentinair pollution.Toaddresstheselimitations, LakesEnvironmentaldevelopedthe Air Quality Management Information System (AQMIS)whichenables agenciestoconducthighresolutionair qualitystudiesoverlargeareassuchas bycountylevelorentirestates.This allowsregulatoryagenciestoevaluate bothmeasuredandmodeledair concentrationsatanylocationand determinewherethehighest concentrationsarelocated.Oncehigh concentrationareasareidentified,

automatedhumanhealthrisk assessmentmodelingisconductedby AQMIStodeterminewhatdiseases andotherhealtheffectsarelikelyin thoseareas.Armedwiththis informationandaninventoryof emissionsources,regulatoryagencies canidentifywhichemissionsourcesor groupsofsourcesarecausingor contributingtoadversehealtheffects. Oncethehighestcontributingsources areidentified,appropriatemitigation plans,andregulatoryprogramscanbe developedtoprotecthumanhealthand theenvironment.AQMISmakesit possibletoperformrisk-based prioritizationanddirectlimited resourcestowardsolutionsthatwill producethegreatesthealthbenefitsto thepopulation,savinglivesand billionsofdollarsinhealthcarecosts.

HighReturnonInvestment

Industrialclientsalsorealize significantbenefitbyusingourAQMIS solutionastheycanprioritizespending onemissioncontrolsthataremost effectiveinreducingtheir environmentalrisksandinvestin technologiesthatensuretheyremainin

compliancewiththeprovisionsoftheir permit.Permitviolationscancost facilitiesmillionsofdollarsin penaltiesandenforcementactions includingcriminalprosecutioninthe worstcases.Duetosuchfactors,most organizationsareindireneedofafully integratedenvironmentrisk managementsolutionthatassiststhem inassessingandmitigatingidentified risks.“By implementing our Air Quality Management Information System (AQMIS), organizations can quickly identify the contributing risk factors, put in place effective mitigation strategies, and thereby avoid all enforcement actions and penalties saving millions of dollars each year,”quotesJesseThé.ThecosteffectivesolutionsofferedbyLakes EnvironmentalSoftwarearefully integratedandautomatedwhich enablesitsclientstoachieveahigh returnontheirinvestmentandinturn passthosesavingsalongtotheir customersandstakeholders.

FrontrunnerofLakes EnvironmentalSoftware

LakesEnvironmentalSoftwareisthe

We painstakingly invest time and resources into developing and retaining our most valuable asset – our dedicated staff. “ “

outputoftheintellectualthinkingof Dr.JesseL.Thé.Havingfoundedthe company,Dr.Théalsoservesasthe CEO.HeisthecatalystofLakes Environmentalwhospearheadsoverall businessandoperationsandis responsibleforthestrategicand growthinitiativesoftheorganization. HeholdsaPh.D.degreeinMechanical EngineeringfromtheUniversityof Waterloo,wherehealsoservesasan adjunctprofessor.

Jessebelievesthatcompaniesmust provideasenseofpurpose,acareer path,andcontinuousprofessional developmentopportunities,inaddition tocompetitivesalariesandbenefits. Hequotes,“This is a very important point for us since we are in a field of continuous change, where professional expertise becomes obsolete very fast.” Inordertomaintainasatisfied workforce,Dr.Thécontinuouslyoffers unstructuredandstructuredlearning opportunitiesandnumerousoffice amenitiesthatpromoteacreativeand relaxedofficeenvironmenttohisteam members.“We truly care about our employees and their families and instill that mindset across the company”, commentsDr.Thé.

MarchingAheadoftheObstacles

Thenicheenvironmentalsoftware markethasbeenfacingtwoprimary difficulties:hiringexperienced softwaredeveloperswith environmentalsubjectmatterexpertise andnavigatingthecurrentpolitical environmentwherefundingforkey U.S.environmentalregulatory programshavebeensignificantlycutin recentyears.Environmental Regulationsandenforcementofthese regulationsaremajormarketdriving factors. Fortunately,thecompany continuestoovercomeallchallenges andcelebratedits22ndyearof

softwaresalesin2018.Toaddressthe difficultiesthatreducedfundingplays intheU.S.market,stepshavebeen takentodiversifythecompanyinto otherITmarketsincludingcloud businesscommunicationandsecurity solutions.Thesesolutionsaremarketed underZebuInfrastructureOnline whichisanewcompanydivision drivento“OptimizetheWorld”by seekingoutopportunitiesandcreating intuitiveproductsthatimproveand optimizetheessentialpartsofwork andlife.

Thecompanyhasevensolvedthe problemofhiringcandidateswiththe necessaryqualificationsbymaintaining activerecruitingprograms,engaging withuniversitiesandotherscientific organizationsthatfosterthe qualificationsbasedonitscurrent needsandinterests.

Theuniquenessofthecompanycomes fromtheorganicinteractionthathas developedbetweenitsmostvaluable assets,thededicatedandhardworking staff,resultingstate-of-the-science products,extensiveuserbase,technical expertise,commitmenttoexcellence andunmatchedcustomersupport.The teamofenvironmentalscientistsand softwaredevelopersatLakes Environmentalarespecializedin emissioninventory,airdispersion modeling,airqualityforecasting, ambientairmonitoring,GIS/Mapping, humanhealthriskassessment, reportingandsystemsadministration.

Therecenttrendintheenvironmental softwaremarketcontinueswhere vendorsandusersaremigratingaway fromdesktopapplicationstocloud hostedsolutionswithsubscriptionbasedservices.Thishasbeenanother benefitforLakesEnvironmentalas theybeganofferingcloudsubscription ITsolutionsstartingin2010.Lakes

Environmentalnowleadsthemarketin providingclientswithfullyintegrated cloudhostedenvironmentalIT solutions.Additionally,regulatory agenciesandindustrialclientsare investinginitsautomatedsolutionsas ameanstoreduceorcompletely eliminatetheirdependenceon reoccurringconsultingservices.

AccomplishmentsandAccolades

Amongmanyofthehonorsreceived, LakesEnvironmentalwasawardedas theBestEnvironmentalITSolution ProviderbytheUnitedNations DevelopmentProgramforitsAQMIS Web–aGovernance,Risk,and Compliance(GRC)technology.This toolwasmanagedbytheUNDPforthe StateofKuwait.LakesEnvironmental alsowonthetitleof‘BestWorldwide ScientificPaper’inGIS(Electronic Mapping)fromESRIwhichcompeted againsttopuniversitiesandmapping companies.

WhattoLookOutFor?

ThefutureofLakesEnvironmental Softwareispromisingasthefirm continuestoheavilyinvestin strengtheningitsR&Dprograms.The teamatLakesEnvironmentalSoftware endeavorstoimproveitssolutions portfoliothrougharesearch-oriented methodology. “Our business strategy in the past has allowed us to thwart competition and we intend to further extend through early adoptions of disruptive technologies such as the use of neural net processing in our air quality forecasting solutions and many others,” saysMichaelA.Johnson, DirectorofSoftwareDevelopmentat LakesEnvironmentalSoftware.

CompanyName

AccordantTechnologInc. accordanttechnology.com

TimTyler Founder&CEO

Allgress,Inc. allgress.com

JeffKushner CheifMarketingOfficer

AnEnd-User-ComputeCompany,AccordantTechnology providesawesomeexperiencetoitscustomersby leveragingtechnology.

Allgress,acompanybasedoutofCaliforniabringsagilityto businessbyenablingenterpriserisk,complianceandsecurity professionalstheabilitytoefficientlymanagetheirrisk posture.

BISTel BISTel.com

Catalyst catalystsecure.com

ExchangeSolutions exchangesolutions.com

W.K.Choi Founder&CEO

GlobalThermostat globalthermostat.com

InfinityAr infinityar.com

Keono keono.com

LakesEnvironmental Software weblakes.com

MöbiusPartners mobiuspartners.com

JohnTredennick Founder&CEO

MikeHughes Co-CEO&COO

GracielaChichilnisky CEO&Co-founder

MottiKushnir Co-founder&CEO

MichaelMedema Founder&CEO

JesseL.Thé Founder,CEO

JayUribe PresidentandCo-founder, JunamAli PresidentandCo-founder

BISTelisaleadingproviderofintelligentmanufacturing softwaresolutionsthatenabletherealizationofthesmart connectedfactoryorIndustry4.0.

Catalystisaninformationtechnologycompanythatdesignsand developscloudbasedsoftwarefortheeasymanagementof electroniclegaldiscovery.

ExchangeSolutionsisthecompanythat offerscustomer engagementsolutionsthathelpsinmaximizingcustomer lifetimevalue.

GlobalThermostatisacompanythatdevelopsand commercializesuniquetechnologiestocapturecarbon dioxidefromtheatmosphereandothersourcesandthus eliminatingthecatastrophicrisksofclimatechange.

InfinityARisatechnologycompanythatleveragesthe powerofAugmentedRealitytoconvertanyplatformto augmentedplatform.

Keonoisamultichanneldigitaladvertisingagency offeringsolutionsthroughdigitalmarketingchannels.

LakesEnvironmentalSoftwareofferstechnologically advancedITsolutionsforsolvingtoday’smostcomplex environmentalproblems.

MöbiusPartnersexcelsinprovidingthemostadvancedand strategictechnologysolutionstoinnovate,transform,and deliverpositivebusinessoutcomes.

CompanyName

Offis offis.com.au

OneContactCenter onecontactcenter.com

POCMedicalsystems pocmedicalsystems.com

Robomaster robotmaster.com

FranckDemoiseau CEO

OffisisoneofAustralia’slongest-runningmanagedcloud andconsultingproviders,havingmanagedpublic,private, hybridandmulti-cloudservices.

SightlineSystems sightline.com

Sports1Marketing sports1marketing.com

ButchNievera CEO

SanjeevSaxena Chairman&CEO

ChaheBakmazjian Founder&President

BrandonWitte

CEO

DavidMeltzer Founder&CEO

StraitsBridgeAdvisors straitsbridge.com

SanjayUppal Founder&CEO

SymphonySolutions symphony-solutions.eu

TheoSchnitfink CEO&Founder

Teknowlogi teknowlogi.com

SpencerAskew Founder&CEO

OneContactCentreisoneoftheleadingprovidersof outsourcedcustomercareandback-officesolutions.

POCMedicalSystemsInc.isahealthcaretechnologystartup withadisruptiveplatformcalledPandoraCDxTMforrapid screeningofdiseases.

RobotmasterisspecializedinCAD/CAMsolutionsforrobots, whichhelpsmanufacturerstomaximizetheirproductivityby easyandefficientindustrialrobotprogramming.

SightlineSolutionsprovidesreal-timeperformance analytics,automatedroot-causeanalysisandcapacity planningthathelpsorganizationsproactivelypredict performanceissuesandpreventunplanneddowntime.

Sports1Marketingisacompanyistheglobalsportsand mediamarketingagencythatleveragestherelationship capitalbuiltbythefounders.

StraitsBridgeAdvisorsprovidescomprehensiveconsultingsolutionsto banksandfinancialinstitutionsinmultipledomainssupportingthemto achievetheirtransformationalobjectivesthroughauniquemixof pragmaticimplementationstrategiesoffinance,risk,business intelligence,technology,productivityandorganizingskills.

SymphonySolutionsprovidesWestEuropean,American, CanadianandevenIndiancompanieswithhighqualityIT, BPOandConsultancyservices,sotheclientsautomatically leverageallthesignificantbenefits.

ThepioneerLogisticsExpertSystem,Teknowlogiisthecreatorof Tai,theindustry’ssolecloud-basedsolutionthatcombinesmobile intelligence(MI), businessintelligence(BI),transportation managementsystems(TMS),artificialintelligence(AI),and consultingintelligence(CI).

VerseOne verseone.com

AlanNeilson Founder

VerseOneGroupisatechnologyintegrateddigitalservice providerwhichprovidesdigitalsolutionstohealthcare, housingandotherbusinesssectors.

Accordant Technology:

Creating Remarkable Customer Experience with ‘Best-of Breed Technology’

Intoday’sworldtechnologyhassolutionstomostof

theproblemslingeringinbusiness.Themarketspace isfloodedwithcompanieswhoarestandingoutdueits uniquefeatures.Amidstofallthechaosofstayingaheadin thecompetitionandbeingupdatedwiththeadvancing technology,balancingthesetechnologiesandkeepingit updatedcanbelotoftask.

AccordantTechnology,acompanybasedoutofFranklin, TNhasputforwardsomegroundbreakingsolutionsandis changingthewaytechnologyisleveragedbybusiness.The solepurposeofthiscompanyistodeliversecurevirtual workspacesandcloud-basedsolutions.AccordantisanEnd UserCompute(EUC)companyfocusedondelivering worldclasssecurevirtualworkspacesandcloudsolutions witha5StarUserExperience.Takingadvantageof strategictechnologiesincludingCitrixSystems, Crossmatch,CarbonBlackandNutanix,Accordant providesthebest-of-breedtechnologystackfortheservices.

Accordantdeliversfewuniqueandoperationalservices. However,thefactorthatsetsAccordantapartisits relentlessfocusontheuserexperience.Havingfounded5 yearsago,thecompanystronglybelievesthat“Happyusers makesuccessfulcompanies”.

TrustedTechnologyPartnersatService

Gainingunbreakableconfidenceamongclientsisnot somethingmanycompanieshavemastered.Whilemanyare stillmasteringthechallenge,Accordantisstandingout amongthecrowdandhasgainedthepoiseamongitsclient andthemarket.Stayingfocusedonitsmissionandgoalhas helpedtheteamatAccordantovercomechallenges.

We believe at happy users make successful companies and we are committed to making e user experience second-to-none.

However,themostexceptionalfeatureofAccordantisthe technologicalproductsitofferswhichaidsitsclientsto achieveanabsoluteuserexperience.Thestrategic technologiesare:

· Citrix,whichoffersEnd-to-endsecuredigitalworkspace andcloudsolutions

· Crossmatch,helpsinBiometricIdentityManagementand Multi-factorauthentication

· CarbonBlack,helpsinprovidingEnd-pointsecurityand NextGenAV

· Nutanix,whoistheleaderofHyper-converged technologyforworldclassinfrastructure.

CompleteBlendofExperienceandCreativity

Thegreatestassetofanycompanyistheemployeesyet,it’s thementorwhoguidesboththecompanyandthe employeestowardssuccess.Onesuchvisionarymentoris TimTyler,whoistheFounderandCEOofAccordant. Withover20yearofexperienceinIT,Timfoundamarket forEUCwherecompaniesintheterritorywereunder servedfromaconsultingandsupportperspective. Accordanthasfoundanicheinthemarketbybeinglaser focusedontheenduserexperienceandnotdeviatingfrom makingthatexperiencethebestitcanbewithproviding userswithasecure,consistentandalwaysavailable–from anywhere,onanydevice–solution.

TimandhisteamoftechniciansandengineersatAccordant donotcompromiseforanythinglessthansatisfiedclients. Thiscommitmenttowardsservingclientshascrowneditas oneofthemosttrustedITsolutionproviderinthemarket. Timalsomakessurethatthecompanyhasacultureof extremeownership. Headdssaying, “Each member of our

Companies 20 THE TO WATCH 2018

Tim Tyler Founder & CEO

team is aware of their responsibilities and has autonomy to excel at that with complete ownership of their attitude, behavior and deliverables”.

Timbelievesthatextremeownershipwhenstrongly impresseduponeachindividualcanresultingettingthejob donetothebestoftheabilityoftheemployeesandthe outcomeisonthem. Agreeingonthefactthatthesuccess behindstrongcompaniesisgreatideas,Timencourages newandinnovativeideasfromhisteammembers.He quotes, “We encourage all to bring creative ideas constantly that help us be better every day and contribute to our overall mission which is consistently providing a 5 Star user experience.”

AidingtheDailybusiness

Havingfoundedwithpurposetonarrowdownthegap betweenvirtualizationandsolutionscloudmarket,the solutionsofferedbytheteamofsoftwaredevelopersand engineershaveplacedthecompanyatthetopinthefieldof virtualizationandcloudtechnologies. Consulting, System Integration, Support,and Fulfillment aretheservices providedatAccordant.

Consulting: Detailedplanning,installationandmanagement isthekeyfactorsneededbytechnologyserviceprovidersto helpclientsachievetheirgoals.Takingthisunder considerationtheteamatAccordantunderstandsevery aspectofvirtualization,applicationdelivery,hostingand mobilitywhichincludesmethodologiessuchasAssessDesign-Change-Maintain.

System Integration: Thenightmareofarchitecting,

designing,installing,training,testinganddocumentswithin technologyisanightmareformanyoftheITexperts. However,Accordanthasstrategiestomanageallthese valuableservices.

Support: ThetechnologyauditsofAccordanthelpsin improvingthequalityandperformanceoftheclient's technology.TheITexpertatAccordantworkswithits client'sin-houseteamandanalyzestheirITinfrastructure andhelpsinidentifyingopportunitiesthatcanbeusefulto savemoney.

Fulfillment: TheteamofexpertshereinAccordantwillhelp acquiringthebesttechnologyinthemarketthathelpsits clienttoreachthepeakoftheirbusinessinacost-effective way.

Accordant’sFutureisProportionaltotheAdvancing Technology

TheimprovementsintechnologieslikeARandVRhas openednewopportunitiesforAccordant.Theteamhere seesitasawaytohelpitsclientsnavigateacloud first/cloudreadyenvironment.Softwaremanufactures pushingtheirconsumptionmodeltocloud-based subscriptionallowscompaniestoaccess,use,andconsume software.Focusingontheenduser,Accordantalsohelps companiestobecomeflexibleandagilesothattheycan leveragecloudsolutionsfromanywhere,onanydevice. Allthesefactorshavetriggeredanaggressivegrowthmode ofAccordant.BeingfullyserviceableatUS,Timandhis teamareplanningtoexpandgeographicallytoMidAmerica andTOLAregions.

BISTel technologies are at e fefront of e next industrial revolution –Industry 4.0. BISTel technologies help customers transfm manufacturing inteigence

into smart decisions resulting and achieve e highest return-on-investment (ROI).

The Architects of Intelligent Manufacturing Solutions

TheindustrialrevolutioninGreatBritainduringthe

th18 centurybroughtaseaofchangeinthe manufacturingsectorsacrosstheglobe.Theworld witnessedthefirstindustrialrevolution,intheformof standardizationandmechanization,waterandsteampower. Theseconderasawmassproductionandeconomiesof scale,assemblyline,useofelectricity,andthethirdwasthe useofcomputerandautomation.Thefourthindustrial revolution,whichisalsoknownasIndustry4.0today,is comingintheconvergenceofsystems.

Industry4.0isthecurrenttrendofautomationanddata exchangeinmanufacturingtechnologies.Ithasentirely transformedtheworldofmanufacturingwiththeadventof bigdata,A.I.,IoT,cloudcomputingandcognitive computingintoa“SmartFactory”.Thesesmartfactories workintheecosystemofhighlypreciseandautomated roboticmachinery. However,thesehighlyadvancedand automatedmachinesneedaccurateandintelligentreal-time monitoringsolutions,whichisbeyondhumancapability. ThusBISTel,anindustryleaderinintelligent manufacturingsoftwaresolutions,enablestherealization oftheSmartConnectedFactory,i.e.Industry4.0.

BISTel’sintelligentmanufacturingsoftwaresolutions includeadvanced,proprietarytechnologythatleverages IndustrialInternetofThings(IIoT),BigDataandcloud computing.

BISTelandtheVisionaryLeader

BISTel’sfoundationwaslaidin2000.Headquarteredin Seoul,SouthKorea,ithasspreaditswingsacrosstheglobe withofficesinSiliconValley,California,Austin,Texas, ShanghaiandShenzheninChina,aswellasSingapore.

WKChoi,FounderandCEO,hasfosteredBISTelto

becomethemarketleaderinintelligentmanufacturing solutionsovertheyears.Hesays, “We know how very important time is for every engineer, and that’s why we design and build solutions that they can use to make the quickest and smartest decisions. This efficiency lets manufacturers achieve the highest return on investments (ROI) in months instead of years.”

BISTeloffersmodernandhi-techsolutionssuchas engineeringequipmentsolutions(EES),dynamicfault detection(DFD),andpredictivemaintenance(PdM) solutionsthatcollectandmanagebigdata,monitorthe healthofmachinesandequipment,optimizeprocessflows, analyzemassiveamountsofdataquickerthananyoneand identifyrootcausefailurestomitigateriskin manufacturing.Thiscertainlyhelpscustomersreducecosts, improvequality,andincreaseproductivity.

SteveJobsoncesaid,“Greatthingsinbusinessarenever donebyoneperson.They’redonebytheteamofpeople.” BISTelisgrowingrapidlywithover320employees worldwide.Theworkplaceshouldnotbesomethingthat peopledreadeveryday.Employeesshouldlookforwardto goingtotheirjobs.Theorganizationfromstarthasnurtured healthyandenthusiasticworkculturethroughallthese years,whereemployeesaretreatedasassetsthanliabilities. BISTelhasaglobalmarketpresencewithhighlyesteemed clientsfromautomotive,steel,andelectronics manufacturingdomains.Italsohasadeepcustomer followinginsemiconductor,LEDandFPDmanufacturing.

SmartandIntelligentSolutions

Themanufacturingsectorisaverycompetitive,fast-paced, ever-evolvingsectorwhichcomprisesofhighlyexpensive, sophisticatedmachineryandequipment,whichproduce goodsandproductsacrossdiverseverticals,oftenworking

Companies 20 THE TO WATCH 2018

W.K. Choi Founder & CEO

24x7,365days.Oneofthemajorpainareasforany companyistospendhugecapitalonmaintenanceand repairsofthismachinery,soastoavoiddowntimeandany adverseimpactonproduction.OneofBISTel’snew productsincludesa predictive maintenance (PdM) solution thatletscustomersdeterminetheconditionoftheir machines,therebyhelpingthemtopredictwhen maintenanceshouldbeperformed.

BISTelhasdevelopedaninnovativepatentedtechnology called engineering equipment solutions (EES) and intelligent manufacturing solutions.Ithelpscustomers solveproblemsinmanufacturingthatnegativelyimpact production.

“For instance, BISTel’s Dynamic Fault Detection (DFD) product detects problems. Once found, BISTel’s innovative eDatalyzer analytics products then analyze large data and quickly identify the root cause of the problem. By using the eDatalyzer advanced analytics tools to find what’s causing the manufacturing problems, BISTel helps its customers stay highly productive and profitable,” saysCEOWKChoi.

BISTel’sintelligentsolutionsaidmanufacturerstoperform real-timefaultdetection;thankstoadvancedmachine learningtechnologies.Itenablesthesemanufacturersto predictequipmentfaultsbeforetheyoccurthenself-heals byconductingtherequiredmaintenancebeforeitfails. Bigdataanalyticshasbecomecrucialnowadaysand possesshugepotential.BISTelhascleverlyleverageditto quicklyconductrootcauseanalysisofthefaultsdetected, savingarbitrarycost,improvingstrategicbusinessdecisions andprovidinganedgeoverthecompetitors.

“BISTel’s is assiduously working towards the advancement of the manufacturing industry by delivering world-class

products and solutions. Our intelligent manufacturing solutions are shaping the factory of the future, improving costs, efficiencies, and quality across factories by connecting the manufacturing ecosystem to better detect, analyze, predict and adapt real-time to changing manufacturing environments,” expressedChoi.

FutureinIndustry4.0

Choisays, “BISTel technologies are at the forefront of the next industrial revolution – Industry 4.0. BISTel technologies help customers transform manufacturing intelligence into smart decisions resulting in the highest return-on-investment (ROI).”

TheindustryisgoingtobedrivenbyA.I.andBigDatain thecomingfuture,throughwhichmanufacturerscanpredict thequalityofproductsbeforetheygointoproduction.

Themanagementreveals,BISTelinthenearfutureisabout toreleaseits,next-generationadaptiveintelligence(A.I.) manufacturingplatform,thatwillincludeinnovativenew auto-learning,predictive,self-healing,andcontinuous improvementfeaturesthatacceleratesmartmanufacturing andfurtherreducerisk.

But,someoftheinherentchallengesthatliewithIndustry 4.0aredatasecurity,ahighdegreeofreliabilityand stability,maintainingtheintegrityofproductionprocess andlossofhighpayinghumanjobsthatneedtobetackled withutmostcare.However,thebenefitsofIndustry4.0 modelcouldoffsettheseconcernsaslongascompanieslike BISTeldeliverinnovativeproductsandintelligentsolutions totheworld.

Thefutureiscertainlybright!

ABOUT THE AUTHOR:

Company Founder, Matthew Telesca serves as the President and CEO of MGN Logistics, Inc.

Telesca is a serial entrepreneur, investor, and tech enthusiast, who sold his rst company by age 32. A ve-time recipient of Inc. Magazine’s prestigious Fastest Growing Private Companies in

America award, and two-time nominee for CEO of the year, Telesca is a long-time member of The International society of Logistics. He was selected as one of the top 50 most creative CEOs to watch in 2016 and has been featured in numerous technology and logistics magazines.

Technologyinbusiness continuestoevolveanddisrupt majorcompaniesandmarkets. Ifyouneedconfirmationofthatpoint, justlookatthetop10retailersfifteen yearsagocomparedtotoday’slist. Nearlyallthelargestretailersfroma bygoneerahaveeitherclosedorfiled forbankruptcy.Theyhavebeen replacedbyanonlineretailmodelthat emphasizesconvenienceandnearly unlimitedoptions.Thinkaboutwhat Uberhasdonetothetaxiindustry,or Facebooktotheadvertisingmarket. Yes,technologyisnotonlyhereto stay,butwillcontinuetoinfluence nearlyeverypartofourlives,and businessisnotimmune.

Infact,forbusiness,itbecomeseven moreimperativetostayattunedto thesechangesanddifferentiate betweenpassingfadsversusatruly transformativetechnology.Onesuch examplehasbeentheintroductionof blockchain,originallydevisedforthe digitalcurrency,Bitcoin.The blockchaintechnologyhassince explodedwithavastnumberofother potentialusesandvaryingplatforms. However,manymainstream businesseshavebeenveryslowto adoptthistechnology,oftentakinga waitandseementality.Andrightlyso, ifacompanyisnotcareful,theycould recklesslyspendsubstantialresources, timeandmoney,pursuingatechnology thatcouldultimatelybeapassingfad. Orworse,betonatechnologythatthe marketdoesn’tassimilateandfind themwithaworthlessplatform.

Blockchain,however,inmanywaysis revolutionary. Itdoesn’taddressmake

believeproblemsoroverexaggerated inconveniences,butrather,therealworldchallengethatnearlyevery transactioninvolves,thatoftrustand incorruptibledata.Yes,every transactionofvaluehasthepotentialto becorruptedorcompromisedin today’sdigitalworld. Thereinliesthe geniusofblockchain.Itisa decentralizeddigitalledgerthatcan guaranteethevalidityofatransaction throughitdistributedregistersand securevalidationmechanism.Simply put,itbringsthehighestlevelof accountabilitytoeverytransaction. Withsuchanessentialkeyattribute, howcouldblockchainbeanything otherthanarevolutionarynew technologythatwilleventuallyneedto beembraced?

It’sbeenwiththiscorebelief,that MGNLogistics,basedoutofEaston, Pennsylvaniahasbeenpushing forwardwiththelogisticsindustries firstblockchainbasedTransportation ManagementSystem(TMS). Anearly adaptorofweb-basedtechnologyand oneofthefirstcompaniestolauncha fullyautomatedon-linefreight platformcalledLogisticsQuote,MGN hascontinuedtobringtomarket cuttingedgetechnologyforthe transportationspace.Theseinnovations includeits’awardwinningTMS,big datatruckloadandLTLpricingapps, sophisticatedbusinessintelligence KPIsandhundredsofAPIconnections. Thecompanyhasgrownorganically andthroughaseriesofprivateparty acquisitions,includingofficesin Pennsylvania,NewJersey, Massachusetts,Michigan,Florida,and theDominicanRepublic.

Thecompany’scurrentundertaking entailsutilizingblockchain’s incorruptibleledgertosynthesizewith transportationrelatedtransactions. Withmanytransportationprocesses stillbeingverymanualandthehigh levelofhumanerrororevenfraudin themarketplace,MGNfeltitwasripe timingtointroduceanewrobustTMS thatoffereditsusersandthose interfacedwithahigherlevelof accountability,trueendtoend visibilityandgreaterdegreeof automation.Whileseveralcompanies inthespacehavebeenfocusedonthe internationalapplication,MGNhas concentratedonthedomesticLTLand truckloadmarketswheretheir blockchaintechnologywouldbefirst tomarket.

Today,withfraudulentdouble brokeredloadsontherise,and shipperslosingvisibilityintothis process,weenvisionaplatformthat wouldenddoublepaymentsforloads thathavebeendelivered.Weare creatingatechnology;webelievewill endtheinsanityoftendingaloadof valuetoacarrierorbrokerwith potentiallylittleornovalidationof whotheyare. Wearecreatinga platformbasedonblockchain technologythatwillprovidethemost securetransportationtransactionson earth.Andwehaveatrackrecordof notjusttalkingorenvisioningbut deliveringonthoseinnovations.

Keono:

Targeting the Right Customers in Real Time

Theadventofdigitalmarketingintobusinesshas

changedtheconventionalmethodofhow marketingwasperformedintheyesteryears. Advertisingisoneofthetrickiestpartsofbusiness.Inthe comingdaysindustrialistswillwitnessmoreofdigital marketing.Theinvolvementofinternetintobusinesshas notonlychangedtheindustrybuthasalsochangedthe customers. Peopleinvolvedinbusiness,eventhecustomers nowhaveequalaccesstoalltheinformationavailablein themarket.

Thishasincreasedthetaskofmarketersastheywantto reachouttotheirtargetedaudience.Therenownedbrands inthemarketwanttohittheirconsumerswithads everywhere,yetconsumersprefertomaintantheprivacyof theirdata.Whilemanymarketersstrugglewithbestdata practiceswhichoftenleadstodatabreechesandcompliance issues,Keonoiscommittedtobestpracticesandisan expertatsendingtargetedmessages.Thismultichannel digitaladvertisingcompanyhassucceededindelivering highqualityresultsthroughdigitalmarketingchannels.

AnExtensiontoMarketingDepartment

Keonoisadigitalmarketingadvertisingagencyspecialized inintroducingnewcustomerstothebestrenownedbrands intheglobalmarket. Itproduceshigh-performanceemail andmulti-channeldigitalmarketingcampaignspoweredby strategicvision,innovativedigitalservicesandworld-class technology.This‘multi-channel’ digitalmarketingagency deliversnewleadsbyusingemail,display,socialand mobiledigitalchannels.

CatalystofChangeinKeono

Theinnovativethought,KeonoistheproductofMichael

We do real marketing and no one is better an us at sending targeted messages to e right customers.

Medema.Havingfoundedthecompany,Michaelalso servesastheFounderandCEO.Oneofthebiggest advantagesthatKeonoholdsisthevastpoolofexperienced teammembersithas.Michaelhavinganexperience spreadingover25yearsisanexpertinthissector.Underhis leadershipandshrewdguidanceKeonohasgrown1000% injust3years.

WhenaskedaboutthedifferentiatingfactorthatsetsKeono apartinthecrowd,Michaelcommented, “We differentiate ourselves from others with our service, extensive database and simply consistent results. Brands know when they work with Keono that we make the entire marketing program a great experience and we are doing everything possible to utilize best industry practices which ensures protection to their brand.”

DeliveringSolutionsProportionaltoNewCustomers

Itisnosecretthatanybusiness,smallorbigwillalways andforeverlookforastrongcustomerbaseandtryto attractmorecustomersintotheirroster.Attractingnew clientsorincreasingthecustomerbaseiswhatKeonois bestat.

ThefinestteamofmarketersatKeonoisanexpertat sendingtargetedmessages.InboxDeliveryisoneofthe uniqueservicesofferedbyKeono.Aimingfor90%-98% inboxdeliveryrateoneverycampaign,Keonoprovides creativerevisiontipsaimedatimprovingthecampaign deliveryandperformanceofitsclients.

Match and Deploy,theserviceofferedbyKeonooffersits customersanedgeintheircustomeroutreach. Thetaskof sendingmarketingemailstothecustomershasbeenmade

Companies 20 THE TO WATCH 2018

Michael Medema Founder & CEO

effortlessbyKeono.Oncetheclientsprovidetheirname andpostalfile,theteamatKeonorunsthedataagainstits vastemaildatabasewhichresultsinfindingrelatable matches.Onceallthepotentialcustomersareshortlisted, Keonothendeploysthemarketingmessagetothe respectivemailingaddress.Keonoevenallowsitsclientsto amendthemessages.Sincetheclientsaregivenafreehand onthemessages,theclientscandecidethetargetaudience theywantthemessagetobereached.

Choosingtostandoutfromthecrowd,Keonohasaccepted acreativeapproachtosendthemessagestothecustomers ofitsclients.TheexpertdigitalteamatKeonotakesthe responsibilityofmoldingthemessageandgivesita professionallookwhichenhancescredibility.

InfluencingMarketersGlobally

Proudlypresentingateamseasonedwithyearsof experience,Keonohasanunmatchedreputationinthe advertisingsector.Keonohasbeengainingglobal recognitionfortheextraordinarydigitalmarketingservices itoffers.

GainingblindtrustbytheclientsiswhathasmadeKeono climbtheladderofsuccess. Whenaskedaboutthebenefits gainedbytheclientsofKeonoMichaelcomments, “Incredible service across the company is always there. Consistent results and flexible pricing options is other factor that attracts clients. We also follow strict industry best practices which protects our clients’ brands. Net, they trust us and enjoy doing business with us.”

Keonohelpsitsclientswithalladvertisingneedsand providessolutionstoalltypesofadvertisingrequirements.

Thestoryofonesuchsuccessfulcampaignwasintheauto vertical.Whileothersweremarketingcars,Keonosimply sold‘more’cars.Enjoyingappreciationsfromclientshas resultedintheglobalvisibilityofKeono.Mazada,Honda, Buick,Jaguar,Lexus,BMWandToyotaaresomeofthe gratifiedclientswhichKeonohasinitskit.

TheMantratoSuccess

Thefrontrunnerofthisrevolutionaryidea,Michaelshares histhoughtandthemantratosuccess.Hequotesthat, “Building the right team that shares a common vision is critical to any company. Growing a company the right way is much more important to me than simple growing revenue. Company culture is vital to the success and wellbeing of a growing team. It’s critical for hiring talent and it also forms the foundation by which founders interact.”

AGlanceattheFutureRoadmap

Thefutureofadvertisingbudgetswillcontinuetransitions fromtraditionalchannelslikeprint,radioanddirectmailto thedigitalchannels.Thismightcreatehurdleslike complianceissues.However,Keonowillcontinuetoserve asatransitionfromanemailonlyagencytoamulti-channel digitalagency.AddingtothestatementMichaelasserts, “Thus, our display and social services will continue to improve over time. We also were 100% acquisition marketing and now we’re doing more and more retention marketing.”

Components of Digital Marketing

DigitalMarketingismarketingdoneondigital platformssuchassearchengines,websites,emails andmobileapps.Itisanefficientlytargeted, conversionorientedandinteractivemarketingofproducts andservicesbyoptimallyutilizingdigitalplatformsto acquirecustomers.Thescopeofdigitalmarketingisnot limitedtoadvertising.ItalsoincludesAcquiringnew customersandsustainingthecurrentcustomers.Thereason whydigitalmarketingisatopicofdiscussionisthe statisticsbehindthesame:

· 81%ofshoppersconductonlineresearchbeforemaking bigpurchases.(RetailingToday,2014)

· 65%ofsmartphoneusersagreethatwhenconductinga searchontheirsmartphones,theylookforthemost relevantinformationregardlessofthecompany providingtheinformation.(Google,2015)

· 51%ofsmartphoneusershavediscoveredanew companyorproductwhenconductingasearchontheir smartphone.(Google,2015)

· 61%ofmarketerssayimprovingSEOandgrowingtheir organicpresenceistheirtopinboundmarketingpriority. (HubSpot,2017)

ComponentsofDigitalmarketing

DigitalMarketingisknowntobeanumbrellaunderwhich alltheaspectsofonlinemarketingactivitiesarecovered.

Followingarethemostcommontypesofmarketing activitiesunderdigitalmarketing:

SearchEngineOptimization(SEO)

Searchengineoptimizationisaprocessofutilizingallthe availableresourcesinordertooptimizetheoverall performanceofawebsite.ThroughSEO,acompanycan improvethequalityofthecontentonitswebsite,increase thereachability,attainhigheruserengagement,etc.For example,Amazongeneratingcontenttobeontopofthe searchenginesisatypeofSEO.Accordingtostatistics, 67%oftheclickscomefromthefirstfivelistingsofa searchpage.Thisclearlystateshowimportantitisfor companiestouseSEO.

PayPerClick(PPC)

PayperClickiswhenacompanybidsforacertain keywordsandoptimizesitswebsiteaccordinglytobeon thetopofthesearchresultspage.Thecompaniespaythe searchengineseverytimesomeoneclicksonthewebsites link.Intheprocess,thesearchengineslookatthreeaspects beforeputtingthemonthetopofthelistintheirsearch resultspage:

· Theamountofmoneythecompanyisbidding

· Howrelevantthekeywordiswiththewebsiteandits products

· Howoptimizedisthelandingpageofthewebsite

MARKETING STRATEGY

ContentMarketing

ContentMarketingisaprocessofcreatingrelevantcontent toacquirenewcustomers.Thecontentmustbevaluableto thecustomersandconsistentinquality.Itisakeytoolfor SEOandhelpsthewebsitetogetnoticedonsocial platforms.GoodContentshouldnotbepromotionalbut educationalandinspirationalsothattheusercanseethe websiteasasourceofinformation.

MobileMarketing

Mobilemarketingreferstoadvertising/sellingtheproducts andservicestopotentialorexistingcustomersthroughtext messagesontheirmobilephones.Thisisoneofthemost directwaysofmarketingastheresponsetimefrom customersviasmartphoneishighest.97%ofallthetext messagesarereadwithin4minutesofbeingsent.The companiesacquirenewcustomerseverydaybyoffering themdiscountsonitsproductsthroughtextmessages.

SocialMediaMarketing

Socialmediamarketingreferstotheprocessofinteracting withcustomersthroughsocialmediaplatforms.Companies advertise,sell,andassistcustomersonsocialmediafor numerousreasons:

· Creatingbrandawarenessforfree

· Togetfeedbackdirectlyfromcustomers

· GetmoretrafficonwebsiteandimproveSEOrating

· Acquirenewcustomerandexpandsales

· Marginallylowmarketingcost

· 47%ofallinternetusersareonFacebook

· 88%ofproductpurchasesarePinterestpinned

EmailMarketing

Emailmarketingisaformofmarketingthatenables companiestocommunicatepotential/currentcustomers throughelectronicmails.Theprocessincludes:

· Sendingemailstocurrentcustomerstoenhance relationshipwiththemforbrandloyalty

· Toacquirenewcustomersortoconvincethecurrentone topurchase

· Advertisingthroughmail

Thekeybenefitsofemailmarketingincludecost effectiveness,flexibilityandbetterrateofsuccess.The contentmustberelevantandusefultotheuser,shouldlook authenticandstrategicandwell-coordinated.

MarketingAutomation

MarketingAutomationisatoolthatkeepsallyourdigital marketingactivitiestogetherandsynchronizesthemfor efficientandeffectivebusiness.Italsomeasuresthe performanceandROIforfastergrowth.Automationgives directiontothecompanybyprovidingitdatathatshowsthe areaofimprovementandwaystoimproveit.Inotherwords itenablesthecompanytoknowwhatitisdoingand whetherisitfeasibleornot.

Digitalmarketinghasbecomeamilestoneinthisever changingdigitalworldandhasreplacedtraditionalwaysof marketingtosomeextentbyofferingavarietyofmarketing toolsthatareverycostefficientcomparedtotheold marketingtechniques.Itenablesbetterinteractionswith customers,resilientmarketingandbettercustomerrelation, rapidgrowthinsalesandoveralleffectivedevelopmentof business.Needlesstosay,DigitalMarketingmayjustbe namedasMarketing.

Möbius Partners:

Accelerating Business Outcomes with the Most Advanced and Strategic Technology Solutions

Digitaltransformationisnotonlyabout

embracingtechnology;itisaboutembracing thedisruptionandacceleratedbusiness processesthatcomewithimplementingthe right technology.Inthecurrentglobalmarket,many organizationsarechasingadigitaltransformation strategy.Thekeytoagrowth-generatingoutcomeisa soundandstrategicapproachtodigitaltransformation.In ordertoacceleratebusinessprocessesandcompetencies, companiesneedapartnerwiththeexpertisetodevelopa cost-effectivetransformationstrategy.

MöbiusPartnershasapulseonthemostadvancedand strategictechnologytrendsandleveragestheirexpertise todeliverpositiveandgrowth-generatingoutcomesfor enterprisebusinesses.Atrustedadvisor,MöbiusPartners collaborateswiththeworld’sleadingenterprise technologycompanies.Since2000,thecompanyhas servedcorporateandpublicsectorcustomersthroughout TexasandthecentralUS.BasedinSanAntonio,with officesinDallasandHouston,theMöbiusPartnersteam iscommittedtoprovidingconstant,responsive, transformationalsupport.

PARTNERSININNOVATION

JunabAliandJayUribeareco-foundersofMöbius Partners.Thesetwohighschoolfriendsleveragedtheir complimentaryexpertiseandbackgroundstohelp

At Möbius Partners, we knew that to be admired and respected we needed to establish a thriving and creative internal culture, so that our employees were empowered to develop innovative technology solutions that propel our customers’ businesses.

enterprisebusinessesimplementtherighttechnology. Nearly18yearsafterstartingMöbiusPartners,Jayand Junabstaytruetothetenetsonwhichtheyestablishedthe company. JayandJunabbelieveiftheygetitrightwith theiremployees,theemployeeswillgetitrightwiththeir customers.Withastrongbeliefinasharedvision,the MöbiusPartnersteamisknownforfindingthathard-tofind groove ofexpertise,innovationandcollaboration. Thatuniqueabilityistheoriginoftheirnickname: Groovers.

ACCOLADESANDCERTIFICATIONS

MöbiusPartnersisconsistentlyrecognizedfortheir creativeofficecultureandtheirinnovativeworkinthe industry,receivingannualaccoladessuchas ‘Best Places to Work in Texas’ and ‘Best Places to Work in San Antonio’.Thecompanyhasbeendesignatedin ‘CRN Magazine’s Tech Elite 250’ andnamedas ‘CRN Magazine’s Solution Provider 500’.MöbiusPartnershas alsobeennamedamongthe ‘Top 10 Data Center Networking Solution Providers’in2016and2017by ‘Enterprise Networking Magazine’

DELIVERINGSTRATEGICTECHNOLOGY SOLUTIONS

Liketheircustomers,MöbiusPartnersisdrivenby businessoutcomes.Theyinvestinlong-termrelationships

Companies 20

TO WATCH 2018

withtheircustomersinordertomaximizethe impactoftheirtechnologyexpertise.Thecompany hasaunique‘workhard/playhard’cultureand believesinworkingtogetherwithcustomerstoget thejobdoneright.TheMöbiusPartnersteamis oftenconsideredanextensionoftheircustomer’s workforcebecauseoftheirstrongrelationshipsand commitmenttothesuccessofthebusiness.

Innovative,collaborativeeffortsleadtocosteffectivesolutions,whicharestructuredarounda varietyoftechnologyservicesfocusingonCloud Adoption,ITTaskAutomation,Monitoring,IT ServiceManagement,DataCenterOptimization, ApplicationDelivery,DevOps,Security Compliance,Analyticsandmore.

MöbiusPartnersoffersadedicatedsupport managementteamtohelpmaximizeperformance, minimizeriskandidentifycost-saving opportunitiesacrosscustomerenvironments.MP SupportLinkisamulti-vendorSupportContract Managementsolutionthatprovidesmuchneeded visibilitytoproactively,effectivelyandefficiently manageserviceandsupportcontracts.The company’stoppartnersincludeAruba,Cisco, CloudPhysics,Cohesity,DellEMC,Docker,F5,

Fortinet,HewlettPackardEnterprise,MicroFocus, NewRelic,RedHat,Splunk,Turbonomic,and VMware.

CONTINUOUSIMPROVEMENT

Alwaysevolvingtostayaheadoftechnologytrends, MöbiusPartnersisfocusingonthedeliveryofnew managedserviceofferingsfornewandexisting customersinthenearfuture.Thekeytobusiness successisasoundandstrategicapproachtodigital transformation.Inordertoacceleratebusiness processesandcompetencies,MöbiusPartnerswill continuetoprovidecompanieswithcomprehensiveIT solutions.

How VR Can Be Used

VIRTUAL TUTOR

Balaji Sutar Associate VR Specialist

Nurani BD & Sales Head

in Industrial Training

It looks and feels like a video game. It lets workers test realistic scenarios without needing to step foot in the actual workplace. And, while training them for a particular specialised task, it also enhances the safety of the workers and others around them by reducing risk born out of negligence or lack of practice.

We’re talking about using VR in training. And, it’s been quite a revolutionary journey so far.

Eventhoughseveralmanufacturing companieshaven’tyetgraspedthe potentialbenefitsofusingVRin industrialtraining,manyhavenoticed howthetechhasslowlygrownintoa cost-effectiveyetpowerfulteaching tool.

EmployeesWantExtraTraining& ConventionalToolsAren’tGood EnoughAnymore

AMiddlesexUniversitystudyrevealed that74%inasampleof4300workers citedthelackofdevelopment opportunitiesastheirreasonfor laggingworkperformance. Globally,companiesspendaround $130billionontraining.Yet,only25% ofsuchprogramsamounttoan improvementinbusiness.Infact,one outofeverythreeemployeesblames uninspiringcontentfortheirlackof interestinthetrainingprograms. And,anemployeewholeaveswithin thefirstyearofacquisitioncancostthe companythreetimestheperson’s salary.

UsingVRin

Training-

theBenefits Interactivecontentisbetterthanthe goodoldtheoreticalteaching,nodoubt there!

Thestimulationcanbedesignedto mimicreal-lifescenariosveryclosely. Complexorhigh-risksituationscanbe playedouttolettheemployeepractise theirresponsewithoutposingany threattoanyone.

Itincorporatesacombinationofvisual, verbal,aural,andphysicalcues,thus enhancingthelikelihoodofapositive outcome.

· offershightraineeengagementand retentionlevels

· savestimeandmoney

· increasesproductivity

· makestheentiretrainingprocess morecomprehensiveandengaging

Amongthehigh-consequence industries,likeaerospace,healthcare, chemicals,energy,manufacturing,and investment/finance,over30%identify VRinemployeetrainingasatop learningpriority,aspertheLearning StrategyresearchbyBrandonHall Group.

15%ofthehigh-performers(with improvingKPIs)inthissampleadmit toincreasingtheiruseofvirtualreality trainingmodulesinthenearfuture. 45%termthesimulation-basedtraining modulesascriticalmeasuresneededto reachthebusinessgoalsoverthenext twoyears.

ExperimentsinIndustrialVirtual RealitysoFar

InFebruary2018,Honeywelllaunched acloud-basedsimulationtoolin collaborationwithMicrosoft’s HoloLenstotrainplantpersonnelon industrialactivities.

Meraki,incollaborationwithafew globalFMCGcompanies,isinthe processtopreparevirtualtraining contentfortheindustrialsafetymethod 'LockoutandTagout’.Itensuresthat dangerousmachineshutdownand staysinactiveduringtheperiodof repair.

Theoutcomecanindeedbeasetof well-trainedemployeeswhowouldbe thoroughlyacclimatedtoworkingon riskyequipmentwithalltheright responsespractisedwellinadvance. Theresult-significantlyreducedriskto workers,andcontinuallyimproving performancesandROI.

About the Author

Parth Choksi is an IIT Bombay alumnus with Masters in Mechanical Engineering, who holds great passion about work in the areas of branding and marketing. Parth had previously cofounded LevoDrive, an intra-city public bus transport system. He has also worked with ITC, where he worked on projects based on renewal energy, having commissioned a 1MW solar power plant and designed a 10MW solar power pack. He has also commissioned a complete storage facility for Finished Goods for the group. He currently heads the technical and marketing function at Meraki, one of India's first Virtual Reality Studios.

Ofs:

Underpinning Disruption with Cloud Services and Automation

BasedoutofPyrmont,NSW,Offisisoneof

Australia’slongest-runningcloudserviceproviders andisconsideredastheofficialincumbentTech DataCloudPartneroftheYear.Formorethanfiveyears, Offishasbeenassistingcustomerstoleveragepublic, privateandhybridcloudtobringconsiderableagilityand efficiencyintotheirbusiness.Thecompanymanages systemsonbehalfofitscustomers,andisaleaderincloud automationandtransformations,havingbuiltasuccessful consultingpracticearoundthis.WhatgivesOffisaverybig edgeoverotherserviceprovidersonthemarketisits provenmodel-drivenautomatedprocessforreplatforming andautomatingthecompleterebuildofacomplex brownfieldITenvironmentforcloud.

Offisgivescompaniestheabilitytoself-provisionahighly complexITenvironment(includinghundredsofservers, multiplenetworktiers,thousandsofFirewallrules,and hundredsofapplications)inanhourorsointothe customer’sowndatacentreoranyprivate/majorpublic cloud.TheautomationcollateralproducedbyOffis becomestheDNAortheblueprinttore-buildanypartofor anentireITenvironmentwheneverneeded(for development,test,productionanddisasterrecovery),fora widearrayofuses,includingevolvingapplicationsand infrastructureinanagilemanner,testingandupgrading systems,patchingservers,migratingsystemstocloud,or accessingbest-of-breedcloudPaaSservices.

TheVisionaryLeader

FranckDemoiseau,CEOofOffisisatransformational

We partner wi Developers, Digital Agencies and Application vends to put eir creations in e cloud.

GeneralManagerandCompanyDirectorwithover10years ofexperienceinC-levelrolesacrossIT,Operationsand Finance,inAustralia,AsiaandEurope.Hehasvast experienceacrossmultipleindustriesincludingBanking& Finance,TelecommunicationsandProfessionalServices. WiththeextensiveexperienceandknowledgeinBusiness andInformationTechnology,Franckshowcasesastrong commercialacumen,vision,andapassionforleveraging technology,data,peopleandprocessestotransform businessbyadoptingthedigitaldisruption.

Automation,theCorePractice

Offisisnotjustaleaderinautomation;automationiscore totheinnovativecloudserviceprovider’sethos.Offis believesstronglyintheexistentialneedforenterprisesto becomemoreagile,productive,andcost-effectiveby automatingandorchestratingthedeploymentoftheir environmentsandsubsequentoperations.Operationscan nowbemanagedwithoutspecialisedexpertiseasthebuild andrunofeverypartoftheinfrastructureandevery applicationisdocumentedandautomated.Inanultracompetitiveworldofdisruption,highproductivity,and near-zeromarginalcost,automationisnolongeraniceto have,itisanabsolutenecessity.

Forge:CrowningAchievementofOffis

Overthelastfewyears,Offishasbeenbuilding considerableexpertiseinautomationandcontinually improvingtheprocessforre-platformingabrownfield environment.Combiningtheexpertiseandknowledgeof

Companies 20 THE TO WATCH 2018

Franck Demoiseau CEO

infrastructureengineers,enterprisearchitects,software developersandautomationengineershastakenOffisto itscrowningachievement:Forge.

OffisForge,alow-codeEnvironmentProvisioningasa Serviceplatform(EPaaS)consistsof:

· Anarchitectureandconfigurationmodelthatallowsto inputthespecificationsforacompleteenterprise environment(applications,networks,databases,servers, O/S,Firewalls,Firewallrules,data,etc)asmetadata;and

· Ageneratorthatleveragesthemetadatainthemodelto programmaticallygenerateandexecutetheblueprints (theautomationtemplateswhichcouldbeinachoiceof popularformats,suchasTerraformtemplates,RightScale CloudApplicationTemplates,vRealizetemplates,AWS CloudFormationtemplates,AzureResourceManager templates,andothers)toforgefullorpartial environments.

Thismodel-drivenautomatedapproachtoautomatingthe forgingofacomplexbrownfieldenvironmentmeansthat onlymetadataneedstobeinput/updatedinthe configurationmodelandthemodelissubsequentlyable toinstantlyandautomaticallygeneratetheequivalentof potentiallyhundredsofautomationtemplatescontaining thousandsoflinesofcode.OffisForgealsomassively simplifiesmaintenancefortheenterprise,whichcan continuallyupdatetheconfigurationmodel(without havingtotouchtheautomationtemplates)toevolveits environmentswhenitwants,asoftenasitwants,across

theentirecloudgamut,enablingDevOpsandCI/CDacross theboard.

“In an age of disruption, innovation, massive economies of scale, and high productivity, companies must become agile, innovate, leverage New Tech and reduce their costs. Cloud automation is essential to all of these and we see it as Ground Zero for companies to solve their existing issues around legacy and complexity. Cloud automation also underpins the essential instant delivery mechanism to make IT systems and staff efficient and agile. Companies that fail to appreciate and leverage this will struggle more to be competitive”,Franckpredicts.

POC Medical Systems:

Shifting Patterns of Next-Gen Point-of-Care Diagnostics

RecentstudieshavestatedthattheMulti-billion

globalnext-generationpoint-of-carediagnostic marketsarepoisedtogrowstrongfromUSD twenty-threebillionin2017toUSDthirty-eightbillionby 2022,ataCAGRoften-percent.Thelargestsectorof diagnosticsforecastedisinthebreastcancersegment,dueto thehighincidencerateofbreastcancertriggeringtheneed forearlyscreeninganddiagnostictools.

Theworldneededaplatformwhichisverysimple,easy-touse,portableandcost-effectiveinnaturewhichseeksto replaceELISA-basedscreeningtechnology.Asaresult, POCMedicalSystemsdevelopedanext-generation diagnosticstechnology,named, TM. Pandora CDx

TheGlobalMarketingHeadofPOCMedicalSystems, AparnaVenkatesh,says,‘There is a dire need for convenient and low-cost early screening for breast cancer and other diseases that today are expensive, cumbersome or painful. Such revolutionary technologies by POC will bring a paramount difference to the quality of a woman’s life, her family and the community.’

TM Pandora CDx isascalableandaflexibleplatform enablingnewapplicationsforvariouslife-threatening diseases,whereearlyscreeningwillmakeaparamount differenceinthequalityofone’slife.

AnOrganizationonaMissionto ‘Save Lives’

POCMedicalSystemsInc.isthebrainchildofSanjeev Saxena,ChairmanandCEO,andwasinceptedintheyear 2013.Thecompanyisatechnologystartupwithadisruptive platformcalled TM Pandora CDx. Thisstartupwasinstituted withavisionof‘saving lives’ acrosstheglobe.

“Our sole intent to bring up this company was to address the dire need for creating medical diagnostics technology platform for screening cancer, cardiac and infectious

This Company is unique as we reay care about e we-being of people. Hence, from e very beginning, is company was founded wi a mission to 'save lives' and we have continued to strive f is rough our innovative product.

diseases. Which is reliable, portable and accessible to every person living, even in the remotest corners of the world, at a very low cost,” says the founder.

The dream to create such state-of-the-art technology ultimately manifested in the form of , TM Pandora CDx whichis creatingastirintheglobaldiagnosticsindustrytoday.

RapidPoint-of-CareScreeningSolutions

PandoraCDx-TheRobustMiniatureLab

TherecentepidemicslikeEbola,Influenza,H7N9virus,etc., indifferentpartsoftheworld,haveaccentuatedtheearlyand accuratediagnosisbypoint-of-carescreeningfacilities.This screeningleadstotheeffectivepreventionandclinical managementofinfectiousdiseases.

Rapiddiagnosisbenefitspatientsinallowingtimelytherapyto preventcomplications;andbenefitspublichealth.Collection ofthesedataforepidemiologicalstudiescanprevent outbreaksandspreadofdiseasesinfuture.However,the existinglabprocessincumbersomeinnature,whichconsists ofcollectingthebloodsample,bloodseparation,mixing, incubationanddeterminingtheresultbylabtechnicians.

PandoraCDxcompletelytransformedthebloodseparation, mixing,incubationintothefullyautomatedprocess,where bloodisdrawnfromthefingerandintroducedintothesample port;microfluidicsandcentrifugalforcereplacethework doneinthelabbytechnicians.

Simplifying Breast Cancer Screening

Millionsofwomenlieundetectedfromthedeadlycancercells intheveryfirststage,duetothecumbersomeandtimeconsumingscreeningprocedure.Andifdetected,theyhave alreadyreacheditssecondorfinalstage.Thisscreening facilityisaccessiblemostlyintheurbanandsemi-urbanareas, leavingtheruralpopulationunreachable.Recoveryfromthe

Companies 20 THE TO WATCH 2018 MOST

Sanjeev Saxena Chairman & CEO

secondorfinalstagecancerisveryapainfulprocessand thattoo,ithasitsownimplications,withleastsurvival rate.ThestandardMammographyprocesstodetectbreast cancerinvolves,disrobingthepatient,compression, imagining,andaninterpretationoftestresults,whichis apparentlycanberepetitiveandprolonged.Toovercome thisimpediment,POCMedicalSystem’sindigenously developedPandoraCDx,hasanincrediblebreastcancerscreeningtoolcalled TMMammoAlert .Itenablestheearly detectionofbreastcancerwithasingledropofblood.

Thetoolsystemhasbeendesignedtoprovideacosteffective,reliabletesttoenablepopulationscreeningin developingcountrieslikeIndiaandbringabout 100% survival rates for Stage 1 breast cancer in developed countries.Anywomanovertheageof30canbescreened safelyandperiodicallyusingthisminimallyinvasivetest.

TheProlificLeader

TheformerPresidentofUnitedStates, Dwight.D.Eisenhoweroncesaid, “The supreme quality of leadership is unquestionably integrity. Without it, no real success is possible, no matter whether it is on a section gang, a football field, in an army, or in an office.”

SanjeevisspearheadingPOCMedicalSystemswiththe utmostintegrityandnurtureditintooneofthetopnextgenerationdiagnosticscompanyovertheyears.Heisan internationallyacclaimedserialentrepreneurand cofoundedseveralBiotechandMedicaldevicecompanies inthepast.Atrueleader’sthoughtsreflectthroughhis positiveactionswhichresultsintoaconstructivesociety.

AwardsandAccolades

AbrahamLincolnoncesaid, “Don’t worry when you are not recognized, but strive to be worthy of recognition.” Sanjeev is a multifaceted personality, who has bagged

several awards and recognition for his outstanding work. He is honored with the prestigious ‘Udhog Lagu’ awardinIndiaand ‘The European Science’ awardintheUK.

HewasalsonominatedbyErnstandYoungforthe ‘Entrepreneur of the Year’ awardin2011inIndia.POChas beenprofiledinInc,Entrepreneurandwasfelicitatedbythe CSRWorldCongresswiththe ‘50 most Social Innovator’ awards.

Thecompanyhasachievedthefeatoftimeandagainawarded the ‘Risk Takers and Dreamers’ awardandthe ‘Game Changer’ awardbytheTri-ValleyInnovation.Heistherecipientofthe titleof ‘The most Innovative CEO’s of 2018’ byCVMagazine andSanjeevandPOChavebeenrecentlywrittenupinFrost andSullivanasanovel, ‘breakthrough early screening test for breast cancer’ intheTechnologyInnovationAwardedition.

FutureOutlook

PandoraCDxisaplatformtechnologythatwillallowforother screeningpanelstobeportedon.Wewillcontinuetodevelop morescreeningpanelsthatareaffordableinoncology,cardiac andinfectiousdiseases,expressedthefounder.

RamanaTadepalli,COO,assertsthat‘We truly believe our solution will be the most affordable accessible and low-cost screening option that can help save lives.’ Thisdisruptive technologyplatformistargetedtoprovidepoint-of-care screeningrapidly,efficientlyandeffortlesslyusingaminimally invasiveandsafetechnique.

Thescreeningtoolwillenable ‘distributed but connected pointof-care’ screeninganddiagnosticstobringaparadigmshiftin thewaybreastcancerwillbetreatedintheworld.

Sightline Systems:

Streamlining IT Operations with Real-Time Performance Analytics

Asdigitaltransformationsweepsacrossthe

enterprise,IToperationsarescramblingtokeepup withthepaceofchange,respondtocompetitive challengesanddeliverworld-classcustomerexperiences. Withoutcollecting,visualizingandanalyzingITand manufacturingperformancedata,organizationshave troublerespondingtoreal-timechangeswithintheir infrastructure,addressingsuddenspikesindemandor preventingunexpectedserviceoutages.

SightlineSystemsleveragesrecentadvancesinbigdata visualization,machinelearningandpredictiveanalyticsto deliverreal-timeperformanceanalytics,automatedrootcauseanalysisandcapacityplanningtohelporganizations proactivelypredictperformanceissuesandprevent unplanneddowntime.SightlineSystemshelpsitscustomers optimizetheperformanceoftheirITandmanufacturing infrastructurebyleveragingexistinghardwareandsoftware investmentsefficientlyandeffectively.Sightlinemakesit easytoidentifytrends,diagnoseproblemsandtakedecisive actionstocontinuouslyensurequality,reducecostsand improveprofitability.

UnlockingthePowerofITPerformanceData

SightlineEnterpriseDataManager(EDM)isahighlyeffectiveperformanceanalyticssolutionthatprovidesrealtimevisibilityacrosstoday'smoderncloud,hybridand virtualITenvironments.EDMleveragesmachinelearning andpredictiveanalyticstoautomatetheaggregation, visualizationandanalysisofmassiveamountsofIT performancedataorIndustrialInternetofThings(IIoT) datatohelporganizationsfullyunderstandthepast,present andfuturestateoftheirinfrastructureinordertodiagnose

Smart manufacturers have turned to Sightline to transfm machine data into actionable insights at aow em to increase uptime, automate shop-flo processes and improve profitability.

performanceproblems,pinpointrootcausesandforecast capacityconstraints.

BrandonWitte,CEOofSightlineSystems,explainsthat EDMhelpsorganizationsturntime-stampeddatainto actionableinsights,up-to-the-minutealertsandintelligent businessdecisionstoquicklyresolveexistingissuesor optimizeexistingsystems.“EDM’s ability to make sense of IT performance data captured in the data center or smart sensor data captured on the factory floor, provides unique insights into how small changes affect performance, quality and even energy efficiency,”addedBrandon.

Sightlineminimizestheneedformanufacturerstohire specializeddatascientiststodeterminewhichprocessesare causingperformanceproblems,productionlossesorsafety issues.SightlinealsoprovidesIIoTanalyticsthatallow organizationstotakeadvantageofallthatIndustry4.0has toofferwhileprovidingdistinctcompetitiveadvantageover manufacturersthathavenottakenstepstobenefitfromthe IndustrialInternetofThings.

MovingBeyondLegacyITMonitoring

AsITOperationscontinuetomovebeyondconventionalIT monitoringsolutions,ITteamswillincreasinglyrelyon sophisticatedcorrelation,visualizationanddataanalytics capabilities,alongwithadvancedautomationtechnologies tostreamlineincidentmanagementresolutionprocesses. SightlineEDMallowsorganizationstoreplacemultiple legacymonitoringtoolswithasingle-pane-of-glasssolution toidentifyperformanceissues,determinerootcauseand takecorrectiveactionfromacentralizeddashboardto minimizedisruptiontointernalandexternalstakeholders.

Companies 20 THE TO WATCH 2018

Brandon Witte CEO

SightlineenablesITteamstocontinuouslymonitortheirIT andmanufacturinginfrastructureinrealtimeandquickly determinehowtoaddressproblemsbycorrelating performancemetrics,detectingsystemanomaliesand streamliningremediationprocesses.UnliketraditionalIT monitoringsolutionsthatprovidealerts,butnotanswers, SightlineEDMhelpsITdepartmentsdramaticallyreduce meantimetoidentificationandresolution,enablingthemto quicklytakecorrectiveactiontopreventproblemsfrom affectingcustomers,systemsorservices.

WhenaskedabouttheuniquefeaturesofSightlineSystems, Brandonasserts,“Sightline is the only performance analytics provider that allows organizations to collect metrics across thousands of systems, servers and applications. Our powerful data compression, storage, correlation and analytics capabilities allow organizations to understand massive amounts of data in real time to identify performance issues and determine root causes that are missed by legacy IT monitoring solutions that are unable to process the same quantity or quality of data in such granular time frames.”

AdvancingtheCapabilitiesofPerformanceAnalytics

Sightline’scontinuedsuccessisduetoconsistently evolvingandimprovingEDManditsanalyticcapabilities. TherecentreleaseofSightlineEDM5.5addsnewfeatures suchasreal-timeanomalydetection,datastorageand compressioncapabilities,alongwithenhancedvisualization andreportingfeaturestodelivernext-generation performanceanalyticsacrosstoday’sITandIIoT environments.ByleveragingthenewSightlineDBdata repository,EDMdeliversupto10xdatacompression,

allowingcustomerstoreducestoragerequirements, increasestoragecapacityandoptimizesystemperformance. Thisuniquesystemarchitecturetakesadvantageofmachine learningandpredictiveanalyticstobaselineexistingsystem performanceandautomaticallyidentifyanomaliesoutside thenormalrangeofworkloadbehavior.

GainingInternationalAwardsandRecognition

SightlineEDMhasgarneredawardsaroundtheworld. SightlineSystemswaslistedamongthe‘Top10 ManufacturingIntelligenceSolutionProviderof2017’by ManufacturingTechInsights.Sightlinewasalsoselectedto providereal-time,milliseconddatacollection,visualization andanalysisaspartofajointIndustrialInternetofThings (IIoT)andfacilitymanagementsolutioninNippon,Japan. Sightline’smilliseconddataspeedwasverifiedbyoneof theworld’slargestautomotivemanufacturersasthe industry’sfastestandmostaccuratedatacollectionand retrievalsolutionafteracomprehensivecompetitivereview.

A CONTENTED EMPLOYEE IS A KEY TO SUCCESSFUL BUSINESS OPERATIONS

Thegrowthinasuccessful businessenterpriseisduetoits workingpersonnel.Currently, theemployeesarebeingthepillarof thedevelopmentofthebusiness practices.Besides,theyareconcerned aboutthechallengestheyhavetoface withtheemerginglayoffsand restructuring.Theemployeesneeda workplacewheretheygetthe satisfactionoftheirworkinadditionto theprovidedopportunitiesfortheir self-growthandbliss.Atpresent,the companiesarerampinguptotake necessarymeasurestokeepitsstaff enthusiasticandwithfewer discontents.Forabusinesstoflourish, theintegrationofemployeeswiththe surgeofgiantstepstowardsstaff pleasureisneeded.

DressCodesarethePastEntities

Nowadays,companiesareliberalabout thedresscodesthatoncewerea compulsioninthetraditionalbusiness practices.Allowingindividualityinthe dresscodescanbackholdthe extremityofprofessionalism.This compatibleenvironmentatthe workplacekeepsaworkerhappy, reflectionofwhichis/canbeseenon theoperationscarriedoutbythemwith anapproachpositivelyaffectingthe companyinhighgrounds.Basically, companiesneedtofocusonthework performanceofanindividualrather thanjudgingthemonthebasisoftheir appearance.Thismeasurewillattract theemployeestoworkhardwhichwill leadtothegrowthanddevelopmentof business.

MotivationisMuchNeeded

It’sthedutyofanemployerto motivatetheiremployeesonregular basistoattainstabilityatthe workplace.Theemployeesare sometimesunderstressandpressure duetotheexcessworkloadwhichcan besoothedbyactivationofworkshops relatedtomanagingtheburdenand stimulatingtheimprovementinan individualperformance.The

companiesneedtomakethelimited numberofrulesandregulationsforan employeethatwillbuildasenseof trustinthemprominentlyuplifting theirdedicationintheirrespective work.Propercounselingand motivationcanresultindrastic changesintheabilitiesandflexibility ofaworker,playingavitalroleinthe developmentofabusinessenterprise. Thecompaniesshouldalsofocuson motivatingtheemployeestoalways keeponlearningthenewthings, benefitsofwhichwillbereceivedby thebusinessorganizationsitself.

SmallAppreciationsMakeBig Differences

Theemployeesarethebackboneofa businessorganizationastheydedicate alltheirhardworkandperseveranceto it.Fortheseacutecommitments,the companymusttakethemeasuresto acknowledgeallemployeeprofilesfor theirworkandofferingson regular intervals.Verbalthankstoanemployee canmakeacolossaltransformationin his/herpersonalityandtherebysupport theworkethics.Besides,akindmemo canhelpthecompanyworkerstobe pleased,explicitlysurgethe developmentofthebusiness organization.Appreciationsintheform ofanemailcaninculcatemore positivityamongtheworkersthat wouldhighlightthecompany’s developmentandleadtosmooth employer-employeeoperations.The staffwillbehappywiththissmallact ofgratitudemakingthepillarsofthe businessenterprisemorestrong.

FlexibleandPleasantWorkspace

Theemployeescanonlycontributeto thedevelopmentofabusinessifthe environmentaroundthemmakesthem happy.Thepeoplearoundthemandthe peoplewithwhomtheyworkplaya vibrantparttoconcentrateand maintaintheirfocus.Theflexible operationsoccurringinacompanycan uplifttheself-developmentofaworker therebybeingthecatalystfor

company’ssuccess.Acompanyshould carryoutnecessaryoperationstokeep itsbusinessenvironmentmajorly satisfyingandfreefrommanipulation. Pleasantworkspacehelpsthe employeestoproperlyfocusonits targets.Theworkspaceshouldbe designedinsuchawaythatits personnelwouldadmireitalways, workwithfullenthusiasminthepink oftheirhealth.

PatienceistheNeedoftheHour

Acompanycanneverbesuccessful overnight.Ithastostrivehardfor certainachievements.Thecompany needsbepatientwithitsemployees,in situationsdealingwithprofitandloss. Theemployersshouldbelieveintheir employeesandmakethemrealizethat theymattertothecompany.The businessorganizationsneedstotolerate thestaffintermsofseriousdamageto theproductivityofthecompanyandbe openandavailabletotheminallsorts ofdiscussionsandactivities.Stability amongtheworkerscanbeachievedif thecompaniesremaincalmwiththem. Thiswillleadtoconstantandsecure operationsbetweentheemployeesand therespectiveorganizations.Dealing withtheworkerspatientlywillmakea biggerdifferenceinthebondofthe trustandbuildagreatersenseof satisfactionamongstthem.

Theemploymentsectorhastoface criticallayoffsintheprivateaswellas thegovernmentsector.Butthe technologyisemergingwithbig solutionsandopportunitiesforthe employeeshelpingthemtobecomea leaderinthenearfuture.Besides,new generationemploymentmassesare trulygettinginfluencedbytheuseof thesmartphonesthatwillsurely demonstratethemwithnewskillsand knowledge.Theupcomingscenarioof employmentsectorwillbean integrationofthebusiness organizationsandthetechnology.

Sports 1 Marketing:

Highly-Effective Marketing Partner with a Distinctive Approach

Amidofallthemarketingandcommunicationstools

usedinbusiness,RelationshipCapitalisoften neglected.Theimportantassetforanyorganization is‘Relationship’andthereisnoroomfordiscussiontothe factthatbusinessthrivesongoodrelationships.Inany organization,bigorsmall,buildingstrongrelationships betweenthemembersofanorganizationandtheirindustry isverycrucial. AgroupofsportsenthusiastsatSports1 Marketinghaveleveragedthisasset,becomingleadersin digitalmarketing.Sports1Marketingisaglobalsportsand entertainmentmarketingagencythatleveragesthe relationshipcapitalandsituationalknowledgethatDavid Meltzer,WarrenMoon,andScottCarter,thefoundersof Sports1Marketing,havebuiltupover38years.

CombinedForceofKnowledgeandRelationshipCapital

AmemberoftheProFootballHallofFameandoneofthe mostimportanttrailblazersinthehistoryofprofessional football,WarrenMoonisthePresidentofSports1 Marketing. Warrenalongwithveterantechnology executiveDavidMeltzerfoundedSports1Marketingafter meetingwhileworkingattherenownedLeighSteinberg SportsandEntertainmentagency,whereDavidservedas CEO.CombiningDavid’sexpertiseintechnologyand Warren’srelationshipsinsportsandbusiness,Sports1 Marketinghasunmatchedrelationshipcapitaland situationalknowledgetoofferitsclients.

WhenaskedaboutattributesthatsetSports1Marketing differentfromothers,Davidexclaims,“Founded in 2010, we have utilized our situational knowledge to be statistically successful in everything we do. We are able to bring the right people to our projects to attract more of the

We utilize our situational knowledge to be statisticay successful in everying we do.

right people. This elevates the awareness and exposure of the project thereby allowing us to maximize its monetization in order to deliver on our company’s mission, which is making a lot of money, helping a lot of people, and having a lot of fun!”

AnExceptionalMarketingStrategy

Thesupportprovidedbythecompanyconsistsofa customizablemarketingtoolthatisutilizedatentertainment events,NFL,NBA,MLB,andNHLgames,aswellas thousandsofcharitablegalasandevents.Sports1 Marketing’saward-winningplatform,theAggregated MarketingPlatform(AMP),waslaunchedinJanuary2016, inordertohelpeventproducersandsponsorstoconnect traditionalmediaandsponsors’products,encourageevent attendeeengagement,andcreateameasurabledirect responseenvironment.Thisplatformhelpsinreducing logisticalissueswithsponsorship,optimizestraditional mediaatevents,providessponsorswithdataofthe consumerstheyinteractwithandimprovestheoverall experienceofeventattendees.

Thesecureend-to-endsolutionofferediscustomizableand canbetailoredtoindividualeventsorexperiences, providingacustom“playbook”forallpartners.Thisunique approachhasgainedappreciationworldwideandwon accoladesfromFierceWirelessforInnovationinCloud ServicesandwasnamedbyboththeAmericanBusiness AwardsandInternationalBusinessAwardsastheBest App/WebsiteinSports,outperformingcompetitorssuchas DraftKings.

Companies 20 THE TO WATCH 2018

David Meltzer Founder & CEO

However,the“secretsauce”behindthesuccessofthis platformcanbeattributedtoitscombinationwiththemedia armofSports1Marketing,S1MediaHouse.Combiningthe benefitsofAMPwithS1MediaHousebringstogether uniquecontentpackagesforeventsponsors,capturingtheir brandinginaction,inordertoamplifyandleveragetheir message.

AcquiredbySports1Marketingin2017,S1MediaHouse hasafocusoncreatingturnkeydigitalcontentfor distributiononplatformsofallkinds,workingwithnational andinternationalbrandsincludingEntrepreneur,K-Swiss, andWheelsUp.

TheCelebratedAccomplishments

Acknowledgedgloballyfortheiruniquemarketing strategies,Sports1Marketinghaswonmanytitles includingbeingcrownedasoneofthe“BestPlacestoWork in2017”bytheOrangeCountyBusinessJournal.Adding ontothelistofaccomplishments,Sports1Marketingwas awarded‘Advertising&EntertainmentAdvisoryFirmof TheYear’in2017bytheACQ5GlobalAwards,asvotedby itspeers.ThefounderandCEO,DavidMeltzerwasalso namedbyACQ5astheGameChangeroftheYear(2017) andwasrecognizedas‘SalesandMarketingLeader’ofthe Year2017bySMLA,amongotheraccolades.

PeepintotheFuture

TheservicesandtoolofferedbySports1Marketingwork inconcerttodeliverontoday’sincreasingdemandsfor digitalcontent.Understandingthevaryingtrendsofdigital

contentandleveragingthesituationalknowledgeofits team,Sports1Marketingpromisestoofferuniquebranding andsponsorshipopportunitiestosmallbusinesses,Fortune 500companies,andeveryoneinbetween.

MakingHumanitarianContributions

TheteamofSports1Marketingisdedicatedto philanthropyandrequireseveryprojectthatistakenonto haveacharitablecomponent.Thelonglistofitscharitable partnersincludesthe‘UnstoppableFoundation’,‘Crescent MoonFoundation’,‘St.JudeChildren’sResearch Hospital’,‘MarchofDimes’,‘TheRoseBowlLegacy Foundation’,andthe‘IrvinePublicSchoolFoundation’, amongmanyothers.

StraitsBridge Advisors:

Delivering innovative solutions to Financial Institutions

StraitsBridgeAdvisorsisaleadingproviderof

consultingandimplementationservicestobanksand financialinstitutionsacrossmultipledomainswitha primaryfocusonfinance,riskandenterpriseanalytics.The primeaimoftheorganizationistomaximizevalueforits clientsacrossverticalssuchasbusinessintelligenceand analytics,bigdata,financialmanagement,andrisk management.StraitsBridgepridesitselfforachievingand deliveringinnovativesolutions,outstandingoutcomes,and buildingsustainablevalueforitsclients.

InceptionandSalientfeaturesofStraitsBridge StraitsBridgewasfoundedin2010andisheadquarteredin SingaporewithofficesinUAEandIndia.Thecompany aimstobridgethegapbetweentheadviceand implementationsupportfinancialinstitutionsneedandwhat traditionalconsultingfirmsoffer.StraitsBridgebelievesthat financialinstitutionsarebestsupportedbypractitioners whobringwide-ranginghands-onexperienceandleverage leadingglobalpracticestodevelopandimplementbespoke solutions.

StraitsBridgedeliversend-to-endsolutionstoclientswith specializationanddeepexpertiseinfinancialservices& analyticstechnologies.StraitsBridgeproudlypresentsits poolofexpertswhichincludesindustryexpertsinbanking andtechnologywhoarededicatedtoachievingexceptional outcomesforitsclients.Thissalientfeatureofthecompany hassetitapartinthemarketandhascrowneditasthebest inwhatitdoes.StraitsBridgeprofessionalsunderstandthe financialinstitutions,thecomplexityofprocessesinvolved, policiesandsystemsacrossanorganization.Thefirmbrings togetherauniquemixofstrategy,finance,risk,business intelligence,technology,productivityandorganizingskills

Delivering innovative solutions to Financial

Institutions.

whichmakesitaleadingchoiceforfinancialinstitutions seekinglastingtransformation.

ContributingtoClientGrowthwithCustomizedsolutions

StraitsBridgeprovidesleading-edgeadvisoryand implementationservicesacrossfinance,riskandanalytics domainstobanksandfinancialinstitutionsinAsia,Middle East&Africa.Servicesareprovidedacrossthefollowing domains:

· Finance:Thiscoversfinancialcontrol,performance management,balancesheet&capitalmanagement,finance systems,investorrelations,andstrategydevelopment.

· Risk:cateringtobothriskgovernanceandrisk management.

· DataandAnalytics:handlingbusinessintelligence, analytics,predictivemodeling,andbigdata.

StraitsBridgeassistsitsclientsachievedesiredtransformation throughdevelopingpractitioner-ledimpactfulstrategiesand implementingthemeffectively.Theuseofthisunique approachtoconsultingandimplementationenables StraitsBridgetobuildarobustcaseanddeliverthedesired transformationbasedonadeeperunderstandingofclients’ businessanditsstakeholders.Sincethemethodologiesatthe firmaredevelopedbyhands-onexecutivestheresultsare practicalandactionable,andalwayswithaviewtocreating value.

StraitsBridgeLeadership

SanjayUppalistheFounderandCEOofStraitsBridge Advisors. SanjayhasaPostGraduateDiplomain Management(MBA)fromthepremierIndianInstituteof Management,Bangalore,aMaster’sdegreeinPhysicsanda Bachelor’sdegreeinElectrical&Electronics

Companies 20 THE TO WATCH 2018

Sanjay Uppal Founder & CEO

EngineeringfromBITS,Pilani.Hehasalsocompleted theStrategicFinancialLeadershipprogramfromThe WhartonSchool,UniversityofPennsylvania.

Sanjay’sexperienceinseniorleadershipandBoard positionsacrossleadingbanksinAsiaandtheMiddle Easthelpshimbring25yearsofexpertiseindeveloping anddeliveringsuccessfulregionalandglobal transformationsforthefirm’sclients.Undersuch valuableexperienceandleadership,StraitsBridgehas flourishedandachievedmanymilestonesinashortspan oftime.

ThePathtoSuccess

TheawardsandapplaudsclearlyspeakofStraitsBridge’s prowess.Despitebeingayoungfirminitsdomain, StraitsBridgeisevidentlypunchingaboveitsweightand isincreasinglyrecognizedandengagedbyfinancial institutionsforstrategicprojectsandinitiatives. Additionally,StraitsBridge’stechno-functional specializationanditsuniquedeliverymodelhavebeen recognizedbyglobaltechnologymajorswhohavenow enteredintoformalpartnershipswiththefirm.In2016, StraitsBridgewasrecognizedamongthe:

· 25mostpromisingBusinessIntelligenceSolution ProvidersbyAPACCIOOutlook,and

· 20mostpromisingEnterprisePerformance ManagementSolutionProvidersbyCIOReview.

ValuesbehindtheCompany’sSuccesses

Atthecoreofthefirmareitsvalues,whichdistinguishit fromothersinthefield.Thecompany’sfundamental beliefsguidetheactionsandbehaviorandinfluencethe

waytheemployeesengagewitheachother,clientsand communities.Thefirm’scorevaluesareencapsulatedin‘The SPIRITofStraitsBridge’,reflectingServiceexcellence, Passion,Integrity,Respect,Innovation,andTeamwork. Thecompanystrivestoexcelineachaspectofitsbusinessand seekscontinuousimprovement.Passionhasameasurable impactonalltheworkthatiscarriedoutinStraitsBridge, whichhelpsthefirmdeliverextraordinaryoutcomesforthe clients.StraitsBridge’sadvisorsupholdthehighestethicaland professionalstandardsinbusinesspractices.

Thefirmtreatseveryonewithdignityandvaluesthe knowledge,skills,experience,anddiversity;beitemployeesor clients.Thecompanybelievesthateachpersonplaysavaluable roleinthesuccessofthecompany.Apositiveattitudetowards innovationandcreativityisakeyfeatureoftheenvironmentin StraitsBridge.Thefirmbelievesthatapplyinginnovative thinkingandcreativitytoeverytaskathand,helpsdevelopa strongandcustomizedsolutiontoproblems.Theteamof StraitsBridgeAdvisorstruststhateveryoneandeveryactof cooperationmakesadifferenceandthecompanythrivesto makeeachandeverymemberbecomesuccessful.

RecentInitiativesandFutureGrowth

InJanuary2018,StraitsBridgelauncheditslatestventure–FinBOTS AI –thatprovidesstrategicconsulting, implementationanddeliveryservicesforroboticprocess automation(RPA)toFinancialServicesindustry.Thefirmis alsolookingforwardtointegratingthepowerofRobotics ProcessAutomation(RPA),MachineLearning,Artificial Intelligence,andBigDatatobringleading-edgesolutionstoits clients.

Theworldisemergingwith theacutedevelopmentinthe Industrializationandthe businesses,therebymakinganoutlandish movetowardstheenvironment.Butcurrently, thebusinessenterprisesandorganizationsare engagingintheoperationsthatcauselesserorno harmtotheenvironmentalsetting.Theyarecomingup withinnovationsforthebettermentofthesurroundings.The commercialindustriesareupgradingtheirethicsofthe businessinawaytosupporttheenvironment.Theyare nonchalantlyaretakingactionstoprotecttheresourcesand beingthehelpinghandforasecuredandeco-friendly environment.

GreenFinanceBackingEcology

Agricultureandthelocalecologyaremajorlyaffectedbythe rapidevolutionintheurbanizationandotherindustrial activities.Thiseffectofbusinessorganizationsonthelocal ecologycanbereducedwiththehelpofgreenfinance.Green financefocusesonthesustainableagriculturepracticesby assistingthelocalandthecommunity-levelprojects.Italso

provideswiththeapplicationsregardingthebooming educationalopportunities.Ithasitsemphasisonthefunding oftheartprojectsandtheoperationsthatmaintainthelocal ecology.Greenfinanceissupportingthecommunityecologywithavisiontoattainsocialprofit.When conventionalinvestorsarereluctant,thegreenfinancial institutionscomeupwiththepositiveapproachtosupport ecologicalspace.

SustainableConstructionSecuringEnvironment

Theworldhaswitnessedsevereharmtotheenvironmentby thedevelopingconstructioncompaniesanditsapplications. Besides,therearealsocompaniesthatprovidewith

GOING GREEN

ecologicalconstruction methods,eco-friendly productionandtherecycling. Manycompaniesareemerging withtheideaofrecyclingthematerials utilizedininfrastructurerepair. Sustainableconstructioninnovationsare upliftingthehighgroundsofthesecured environment.Companiesarenowavoidingthe adverseuseofthesteelandconcrete,makingtheir railroadtiesandpilingswiththehelpoftherecycled plastic.Infrastructurecompaniesaremajorlyoperatingby usingtheeco-friendlyrawmaterialstherebylendingtheir supporttosafeguardtheenvironment.Construction companiesarefocusingontheideaofgreenbuildingthat createsstructuresandusesprocessesthatare environmentallyresponsibleandresourceefficient.

MinimizingEnvironmentalImpactthroughOrganic Catering

Foodistheentityneededbyeverylivingorganismforits survival.Butthisfoodischieflywasted.Theimpactofthe wastedfoodresultsinthedamageofenvironmentdamage andincreaseinpollution.Toavoidtheseimpactsthe businessorganizationsaredivertingtheirattentiontowards organiccatering.Thefoodproductioncompanieshave startedusingnutrientsthataremadefromorganicand locallygrowningredients.Theyofferfree-rangemeatsin

associationwiththevegan,gluten-free,andpaleomeal options.Organicfoodwillcausealesserimpactonthe depletionoftheenvironmentanditsresources.Organic cateringwillmaximizethefoodcompostingpracticesthat willsurelybenefittheenvironmentalsetting.Organizations engagedinfoodpackagingaremakinguseofeco-labelsto createasocialawarenesstominimizeharmful environmentalimpacts.

ManagingEventsinSustainableManner

Businessesevolvesdaybydaywithsuccessivemeetings andeventsorganizedthatemitshugeamountofwasteand consumehighlevelsofenergyandwater.Managingthese eventscanmakeagiantdifferenceinsecuringthe environment.Manybusinessorganizationsarecomingup withgreenexpertiseandevent-planningskills.These companiesdealwithfindingtheeco-friendlyvenues, materials,andaccommodations.Thisresultsincurbing theharmfuleffectsofmeetingsandeventsonthe environmentalsetting.Theadverseeffectstothe environmentareminimizedbymanagingtheoccasions withpre-planningofthetransportoftheattendees.The businessorganizationshavestartedhighlightingtheirbrand byusingabinwiththecompanynamewhichisanideal opportunityforthemtoplayavitalroleinforminganecofriendlyenvironment.

BusinessesEngaginginUpcycledFurniture

Theinterioristhefocusofahouseoranyother accommodation.Thisinteriorisrecognizedbyfurniture thatendsupinlandfills.Thebusinessorganizationshave initiatedtheirstepsforwardinreusingtheoldandbroken furniture.Theyareusingbasictemplatesandtechnologies tobreakdownandreassemblethechairs,tables,and dressersintoaninnovativepiecewhichcanbepaintedand sold.Also,thereareonlinemarketsprovidingwithsecondhandentitieswhichsupportboththemoneyaswellasthe environment.Companiesareemergingwithideasthat recyclethebrokenfurnitureintonewstuffsinaway excludingthewasteofthemanufacturingprocessand materialsrequiredtoproduceanewpiece.Thiswill minimizethelandfillandcanalsobringapiecebacktoits originalformtherebyreducingenvironmentalharm.

Theupcomingfuturewilldemarcatenewerinnovationsand inventionsforasecuredenvironment.Therewillbea massivechangeinsavingtheenergywiththeconsumption ofthesolarpower.Thebusinessideaoftheairduct cleaningwillsaveontheenergybills.Besides,thesaleof energysavingbulbswillreducetheenergyconsumption. Businessideaslikecardboardrecycling,sellingofused books,startinganink-refillbusiness,openingamovie downloadingshop,openinganenergyauditingfirmwill definitivelyminimizetheuseofenergyresourcesandalso benefitinestablishinganeco-friendlyenvironment.

Symphony Solutions:

An Agile Driven Company Delivering Digital Solutions

SymphonySolutionsisaninternationalDutchIT

companywithofficessituatedatNetherlands, Ukraine,MacedoniaandPoland.Symphony Solutionsisadigitaltransformationandagile transformationServicesCompanywhichdesigns, develops,qualityassures,andmaintainscustomsoftware, web,andmobilesolutionsforclientsallovertheworld. ThededicatedandnimbleteamofSymphonySolutions exemplifiestheSymphonyvaluestoforgestrong relationshipsanddrivesuccessofthecompany.Theagile principlesaredeeplyimprintedacrosstheorganization. SymphonySolutionsencourageandembracestrong relationshipsoftrustandmutualunderstandingwith employeesandclients.Perhapsthatiswhytheyhave neverlostaclient.

TheJourneySoFar

Thecompanywasfoundedin October 2008.Sincethen SymphonySolutionshasbeenofferingacreativeopen spaceforthosewhoarepassionateabouttheirjobandin pursuitofconstantimprovement,sharingthesamevalues andrespectpersonalandculturaldiversity.Intheyear 2014,SymphonySolutionsmovedtoanamazingnew officeinLviv.Theuniqueinteriordesignofthisoffice, famousforitsgreenzonesandtherealDutchspirit,was inspiredbyasmallDutchvillage,theZaanseSchans.

2015wastheyearwhentheyexpandedthecompanyand searchedfornewopportunitiesoutsideUkraine. SymphonySolutionsopenedanewofficeinRzeszow, Poland,SkopjeandMacedonia.Furtherintheyear2016, thecompanyhascloseto300employeesworkingwith them.

Our vision is to ignite e motivation and passion in people to invest me into eir wk an just e wk itself. When at happens, e people are inspired and fulfied, e clients are satisfied, and bo parties win.

Today,SymphonySolutionsproudlypresentsitselfasan establishedcompanywithdeliverycentersinthree countries(Ukraine,MacedoniaandPoland)andHQinthe Netherlands.Theirclientsleverageallthesignificant benefitsthatGlobalSourcingcouldprovide.Symphony SolutionsofferawiderangeofITandBPOsolutions, includingdigitalmarketinganddesignservices.

ArchitectofSymphonySolutions

TheoSchnitfink,istheCEO&FounderofSymphony Solutions.Priortostartinghisowncompany,Theo SchnitfinkwasVicePresidentEuropeatCognizant TechnologySolutionsand SeniorVicePresidentEurope atCambridgeTechnologyPartners.Thecompanythenand nowistheresultofhispassionforvaluesasdriversofjob satisfactionandsuccess.

Whenstartingthecompany,heenvisionedaworkplace wherehehimselfwouldhaveliketoworkduringhis career,evidentfirstinthephysicalspace,areplicaofareal DutchVillagewithacirculardesignofDutchinspired meetingroomsaroundacentralcommonareacalledThe Park,completewithpicnictables,almostrealisticgrasson thefloor,andahugeswingsuspendedfromthehigh ceiling.TheAmsterdamBaracrosstheparkiswhere everyonemeetsovercoffee,breakfastandlunch,breaks, orafterwork.Everythingserverdbytheirownbarristas Itisalsoevidentintheagileculture,basedonflexibility, closepersonalandtrustingconnections,flatmanagement, “same desk policy” foralllevels,andthe“colleagues choose colleagues” hiringprocess.

Heinsistsona50/50gendersplit,whichdiffersfromthe

Companies 20 THE TO WATCH 2018

Theo Schnitnk Founder & CEO

predominantlymaleline-upatmostITcompanies.Also, SymphonySolutionsshareshispridethattheirselfmanagementsystemhasworkedwellthroughouttheir10yearhistory,especiallyinattractingandretainingthebest talent.SymphonySolutionshaveaverylowturnoverrate, owingtotheirscrupuloushiringprocess,whereculturalfit isasimportantasindividualskill.

GreatPlacetoWork

Fromtheverybeginning,theyhaveaimedatcreatinga corporateculturethatwouldeliminate,wherepossible,all thebarrierscreatedbytraditionalorganizationsinfavorof ahighdegreeofself-management.Trustisthefoundation oftheirorganization.SymphonySolutionscultivatea warmandcloserelationshipwithclientsandamong colleagues.Theyhaveimplementedauniqueemployee selectionprocess“Colleagues choose colleagues”,which helpedthemtocreateanenvironmentwhereeverybody enjoysworkingtogetherandtoattracthighlymotivated peoplewhoarecapableofprovidinghighqualitysoftware developmentservices.Theseprinciplesleadthemto flourishandbetheleaderintheevergrowingindustryof today.

AnUnmatchedClientBase

ClientscometoSymphonythroughtrustedreferrals. That meansthattheyarealreadypronetobeaSymphony-style client,thosewhohavesimilarethicsandworkstyles. Thenitistheresponsibilityifthecompanytomeeteach othertoconfirmtheculturalfitbeforetheystartthe partnership.ThecustomersofSymphonySolutionsknow thattheyhireonlythetop20%ofindustrytalent,buta

clienthasthediscretionaryrightoffinalauthorization. Thiscreatesadualsenseofownershipandashared investmentineachperson’sfuture.

AchievementsandRecognitions

Awardsandrecognitioninclude:

· “50BestWorkplacestoWatch2017,”fromCIOBulletin

· “AgileTransformationCompanyoftheYear,2017,” fromTheTechnologyHeadlines

· “20MostPromisingJavaDevelopmentSolution

Providers–2016,”fromCIOReview

· “20MostPromisingQualityAssuranceSolution

Providers–2016,”fromCIOReview

VerseOne Group:

Leading the Market Space with Digital Transformation

Theinterpretationofdigitaltechnologyinbusiness

hastransformedtheconventionalmethodof business.Ithasnotonlychangedthewaybusiness wasbeingperceivedbutalsohowitisbeingperformed. Predictably,everyaspectofbusinessincluding, managementandoperationisbeingoperatedusingmodern technology.Thisdigitaldisruptionhasalsochangedthe wayofprovidingservicestocustomers.Onceenteringthe realmofdigitalworld,everybusinessissetfora competitiontostandoutamongitscompetitors. Withevery informationjustfingertipsawayforthecustomers,the businessworldhasbecomemorecautiousthanever. However,thewinnerofthisracewouldonlybeonewhois aheadofothersineveryaspect.

Whiletherearemanyserviceprovidershelping industrialiststoalwaysstayaheadofthecompetition, VerseOneGroupisonesuchsolutionprovidercompany thatdeliversoutstandingcustomerengagementanduser experiencespoweredwithdigitaltransformationsolutions.

TheCompleteBusinessPartner

Asuccessfuldigitalserviceandtechnologyintegration organization,VerseOneGroup’ssolepurposeistoprovide itscustomerswithinnovative Digital Transformation solutionsacrossmultiplechannelsthatdeliveroutstanding customerengagementanduserexperience.The incomparablebusinessadvocacyofferedbyVerseOne includeswebtechnologyplatforms,digital,andcreative servicestothesocialhousing,healthcare,localgovernment, andothercommercialmarkets.TheteamatVerseOneaims todeliverahighly-personalized,functionalandbeautifullycrafteddigitaltransformationsolutionthatoffersthebest

We put our customers' requirements at e heart of what we do by helping em cut rough e online noise to deliver eir content and messages to eir target audience on any device and in an inteigent, personalized and effective way.

engagementandexperiencetoitsclientswhichwouldhelp theminenhancingtheirbusinesscontent. “We put our customers’ requirements at the heart of what we do by helping them cut through the online noise to deliver their content and messages to their target audience on any device and in an intelligent, personalized and effective way”, quotesAlanNeilson,FounderofVerseOne.Having15 yearsofexperienceinblendingcreativeanddigital knowledgewithonlineandmobiletechnologies,VerseOne hasbeenleadingthemarketspacewithitsexceptional businesscontent.TherecognitionsgainedbyVerseOnefor itsinnovation,quality,andcorporateculturehaveproven thatitsstrategyoffocusingonitscustomers’needsand workinginpartnershipwiththemistherightapproachto gainsuccessinbusiness.

CreatoroftheDigitalGateway

AlanNeilson,theFounderofVerseOneisthedriving forceofthisdigitalhub.ApartfrommanagingVerseOne, Alanalsoactsasadirector,adviserandinvestorforother early-stageITandtechnologycompanies.Beingagraduate inBScinComputerStudies,Alanhasprofoundexperience intheITindustrywhichspansoverhis30-yearcareer.His pastexperienceincludesservingastheFounderandCEO ofRoyalblueTechnologiesPlc;awhollyownedsubsidiary ofRoyalbluegroupPlc-nowFidessagroupPlc,aFTSE 250organisation.Alanwasthecatalystofcompanyand playedamajorroleinallaspectsofgrowthatRoyalblue Technologies.Amongthevariousrolesplayedbyhimin VerseOne,Alanisresponsiblefortheformulationof VerseOne’scurrentandlongrangestrategiesandexecuting thebeststrategiestomaximisethegroup’ssuccessthrough deliveringinnovativeandvalueformoneysolutionstothe

Companies 20 THE TO WATCH 2018

Alan Neilson Founder

customers.Alanalsomakessurethattheworkcultureat VerseOneisadaptableandproductivefortheemployees. Hebelievesthatrightcompanyculturehelpsinexpanding business.

ImprovingtheCustomerExperience

Whiletherearecountlessdigitalsolutionproviders, VerseOneisexceptionalduetoitsextraordinaryfeatures.It isnosecretthatthegreatestassetofanyorganizationisthe employees.VerseOneisproudofitspoolofexperienced employeeswhoarethekeyfactorsofthecompany.While employeesarethekeyingredients,VerseOnebelievesthat havingsatisfiedandhappyclientsareveryimportantfor anybusinesstoflourish.TheteamatVerseOneactsasan extensiontoitsclient'sbusinessandtounderstandhowthey canmaximizetheirvalues.Alanadds, “Value and cherish your IP whilst at the same be open to collaborating with key strategic partners to offer the greatest value to the customers within the intended market sectors”.

TheteamatVerseOnebelievesthateffectiveandintelligent managingandsharingofbusinesscontentcreatesunique competitiveadvantagesandrealreturnoninvestment. Hence,oneoftheprovenapproachestoprovidethebest digitalsolutionsforitscustomersisthroughthecontent. Thisapproachofthecompanyhashelpeditinitsorganic andprofitablegrowthoverthepast15years.

Committedtoenhancethecustomerexperiencetheteamat VerseOneisalwaysevaluatingthelatestproducts,best practicemethods,anddesigntrends.Theteamalsoensures itssolutionsareextensibleandfuture-proofed,developed usingopenstandardstoproviderobustintegrationwithits

customer’sexistingbusinesstechnologyplatforms. VerseOnealsohastakenuniquestepsforthesecurityofthe datawiththehelpofitshostedsolutionslocatedinISO 27001datacenterssituatedintheUnitedKingdom.

HonorsReceived

Whilepromisingtoreleasenewandimprovedcontent managementfunctionality,VerseOneprimarilyfocuseson deliveringrealvalueandreturnoninvestment(ROI),whilst beingincrediblyeasytodeployandhavingalowand predictablecostofongoingownership.Beingwidely appreciatedforthisapproach,VerseOneenjoysacustomer baseofmorethan120organizations.VerseOne’sdigital servicesandtechnologyplatformsspreadsover200 websites,intranets,secureportals,andstakeholder managementsolutions.

ThelistofhonorsreceivedbyVerseOneincludesbeing beentwicerecognizedbyRedHerringasoneoftheTop 100TechnologyCompaniesinEuropeandentitledas‘One oftheGlobalTop20CMSProviders’byCIO.VerseOne wasalsoshortlistedfortheTechnologyCompanyofthe Year2017bytheUKNationalTechnologyAwards.