Irene Ang Founder & CEO
Since 1984
Editorial
Intermsofglobaleconomy,Indiaisanemergingcountry,
makingthecurrenttimethebestforthecompaniestobeinas wellastoworkin.Theintroductionofnewtechnologyevery followingdayisgivingthechancetoeverysingleindustry;letitbe music,moviesorevent,tometamorphoseintoauniqueone.With thischangingscenario,Indiaisgivingachancetotheentertainment industrytoshowcasetheirbest.
Overtheyears,theEventManagementIndustryhasevolvedin termsofsizeandeminenceinthemarket.Thoughthereisan interventionintheformofdifferentmedia,butstillthereports showstheliveentertainmentisonthevergeofgrowthwith20%per year.Letitbeentertainmentevents,culturalevents,sportsevents, entertainmentevents,weddingevents,celebrationevents,orbrand activationeventspeoplewantittobethebestonehostedbythebest EventManagementCompany
Today,theManagementServicesareprovingtobethelargest servicesoffered.TheDigitalEventsareoverpoweringthe ManagementServicesintermsoftheclient’sfavorite.Thisisthe reasontheManagementIndustryisonthequestofacquiringthe righttalent,managingcosts,demonstratingROItomarketersand addinguptransparencyintheoperations.
Asperthereports,theEventsandActivationsIndustryisexpectedto growtoRs5,779croreby2016-17.Thiswhoppinggrowthshows theinvestmentmarketersaregoingtodointheindustry.Thisgrowth isnotjustforthebigbrandeventsbutontheeventslike,meetings, incentives,conferencesandexhibitions,activationsandsports.
Thereportsalsorevealthatthestart-upsoftheindustrywillhaveto facesomemajorchangesininternalfinancialcontrols,compliance withmorethan60actsandregulations,andimplementingagood mechanismtoidentifyundesirableactivities.
TheEventIndustryisconstantlyonthequestforthebigger,brighter andmarvelous,andthesameisexpectedfromtheminthecoming days.
Editor-in-Chief Pooja M. Bansal
Managing Editor Archana Ghule
Co-Editors
Sonal Burghate Ariana Lawrence Vikram Suryawanshi
Abhijeet Parde
Art & Design Director
Co-designer
Picture Editor
Alex Noel Shaila Buchade Rashmi Borkar
Amol Kamble Art Editor
Visualiser Harmeet
Business Development Manager Manisha Priya
Marketing Manager Karishma Joshi
Business Development Executive Ketan, Savitri, Pooja, Gopi, Akansha, Ankush
Research Analyst David
Database Management Sharad
Technology Consultant Vishal More Circulation Manager Swapnil
Corporate Ofces: September, 2016
Insights Success Media and Technology Pvt. Ltd.
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Scorpio Events Management: Deploying Knowledge to Make the Best Event Possible MakingEvents MokshEvents: Mesmerizing
LeveragingTechnologyto PrimeEvents&Conferences: LeadinEventManagement The 10 Most Valuable Companies Event
Cover Story
IRENE ANG Founder & CEO
Joel Low Photography
FLY ENTERTAINMENT: A Creative Leader in ARTISTE MANAGEMENT
FLYEntertainmentisSingapore’sleadingartistemanagementcompanyfoundedbythe effervescent,award-winninghostandcomedienne,IreneAng,in1999.Startedwithjust2staff, afaxmachineandaburningpassionandbeliefinthepotentialoflocaltalents,ithasgrownby leapsandboundstowhatitistoday.
Recognizedasamarketleaderforitscreativeandgung-hoapproachwithintheentertainmentindustry,and foritsproventrackrecordingroomingsuccessfulartistes,FLYhasgarneredwide-rangingsupportfromthe localmedia,broadcasters,productioncompaniesandcorporateclients.
FLYhasalwaysbeenquicktoadapttotheever-changingmedialandscapeand,combinedwithan internationaloutlook,wasthefirstofitskindtoplantaflagbeyondlocalsoilandsetupanofficein Thailandfor2years.FLYispoisedtocontinueitsexpansionintooverseasmarketsandserveaniche-to representtalentedEnglish-speakingAsianartisteswhoarealsoeffectivelybilingualintheirnative languages.
Cover Story
We are the CHANGE We want to
SEE
FLYhasbeen equally successfulin providing castingand event management services.The strengthof theirartiste management arm,their accesstoan available networkof talentsaround Asiaand strong business networks withinthe regionhave providedthe crucial impetusandsupportinenablingtheirforayintocasting andevents.To-date,thecompanyhassuccessfully managedmanyhigh-profileprojects.
IreneAng,DynamicandEffervescentEntrepreneur
Asadrivenanddynamicbusinesswoman,IreneAng, Founder&CEOofFLYEntertainment,hasbeen nominatedforseveralawardsincluding;Ernst&Young EntrepreneuroftheYear(2004),top25MostPowerful Businesswomen(2008)byTheExecutiveMagazine, andaswellasbeinghailedasoneofthe“Greatest WomenofOurTime2010”bySingapore’sWoman’s Weeklymagazine.
Irenecurrentlyspendshertimeasamotivational speakerandhost;shewasapanelspeakeratthe SingaporeWomen’sCongressin2004,andasan openingspeakerinthesameforumin2005.Shewas
alsoaninvitedguestspeakerattheGlobalSpeakers Summit2005,organizedbytheInternationalFederation ofProfessionalSpeakersandhostedbyAsiaSpeaker AssociationofSingapore.
InrecognitionofIrene’spassionandinfluenceon variouslocalcommunities,shecurrentlysitsonthe MediaDevelopmentAuthority(MDA)Singapore’s MediaFestivalAdvisoryBoard.Sheholdsthehonorof beingthefirstSingaporeanactresstoattendthe InternationalEmmyAwardsasamemberofthejury, joiningtheelitegroupofinternationalmedia superpowers.Previously,Irenewasalsoaboard memberoftheNationalHeritageBoard(NHB)under theMinistryofInformation,Communicationsandthe ArtsSingapore(MICA)foratermof2years.
ASouthwestCDCDistrictCounselor,Irenealsoserved asasteeringcommitteememberandmentorforAction CommunityforEntrepreneurship(ACE)startup Singapore.
FLY’sInflightServices:
ArtisteManagement
AsacoredivisionofFLY,theArtisteManagement divisionisresponsibleinidentifyingandrecruiting Asianartisteswhoarebilingualandmulti-talentedinto theagency,buildingareputableandrenownedstableof Asianassetsforaglobalmarket.
IntegratedEventmanagement,Creative ConsultancyandExecution
Setupin2000,FLY’sEventManagementteam specializesinprovidingcreativeconsultancy, managementandexecutionforeventcompaniesand corporateclients.LeveragingonFLY’sstrongmedia relations,theteamisabletoensuremaximum awareness,coverageandpublicitybetweentheclients andtheirtargetedaudiencetoachievemaximumbrand awareness.
Cover Story
Theirdirectconnectionwithcelebritiesandmulti-talented performersenablethemtocomeupwithcreativeand competitiveentertainmentpackagestosuittheirclients’ everyneed.
IntheIntegratedEventManagementdivision,theyprovide servicessuchasEventManagement,EventConsultancy, Branding/InteractiveMarketingCampaigns,Product/ StoreLaunches,Musical/SkitProductions,Corporate D&D,Anniversary/AwardsNight,CharityDinners, Seminars&Conferences,andFamilyDays&Roadshows.
TalentCasting,One-StopSolutionforAnyProduction
Withexperiencedcastingdirectorsandcoordinators,FLY providesaone-stopsolutionforanyproductiontosource, findandcastactors/talents/modelsfromaroundtheworld fortelevision,filmandcommercials.Theyalsoserveasan internationalcelebritybrokerwiththeirinternational network.Thisunitisanaturalexploitationoftheirstrong connectionstothetalentaroundtheworld,andareflection oftheirreputationintheindustry
Theirearlierprojectsinclude Dance of the Dragon, The Tattooist, The Leap Years, The Home Song Stories and manymore.Someofthecastingclientsthattheyhave workedwithbeforeinclude StarWorld, MediaCorp Raintree Pictures, AXN, Disney, Columbia Pictures and manymore.
FLYAcademy,NurturingTomorrow’sStars
FLY’svisionisstrivingtoINFORM,IMPROVEand INSPIRE,FLYAcademyisSingapore’sleading professionalentertainmentacademy.Committedto nurturingtomorrow’sstars,FLYAcademyuniquely combinesthetechniquesandexperiencesofaprofessional celebrityfaculty,withahostofholisticallystructured trainingprogrammers.
Acrossacting,hostingandevencorporatepresentation courses,studentsareencouragedtointuitivelyexploretheir passionastheypursueacallinginEntertainment.
Cover Story
FLY’smissionistoidentify,nurture anddevelopthenextgenerationof starsforSingapore’sentertainment industry.FLYAcademyhastheability todevelopsignificantlymore transformationalperformersand, throughtheireffortstheyarecreatinga fargreaternumberofextraordinary artists.
MultimediaStudio,Caresfrom InceptiontoFinalDelivery
Withanin-houseproducer,thedivision handlesallaspectsof productionfrominception tofinaldelivery,including development,strategic planning,shooting, interviewing,editingand archiving,aswellas researchandlicensingfor music,photography,and stockfootage.The division’scapabilities currentlyinclude: productionofcorporate videos,eventvideos,as wellasYouTubevignettes andwebisodes.
FRYBistro
participateinthebingogamesheld everyWednesday.FRY’stimber furnitureexudesatouchofvintage,but forlargerparties,FRY’s3rdlevel studioisavailableforprivateevents.
BarNaked
SettoshakeupboththeMarketingand FoodandBeverage(F&B)scene,the newlyconceptualizedBarNaked combinesbothoutdooradvertisingand eventmarketing,offeringbrandsa redefinedmediaspace.
rareflexibilitytoachieveboththe intimateinteractionofconsumerswith abrandthroughanevent,togetherwith thevisibilityandreachofanoutdoor advertisement,equatingtoanextended levelofconsumerengagementlikeno other
SuccessfullyDeliveredProjects
Recently,inpartnershipwithFLY Entertainment,MM2Entertainment andBioperfect; ‘My Love Sinema’was releasedonthe8thofSeptember2016.
LocatedintheheartofClubStreet, FRYBistroresidesontherooftopof unit96.Setagainstthepanoramicview ofSingapore’sskyline,FRYisanideal placetoenjoyawineortwo.Oneof theveryfewrooftopeateriesalongthe shophousesofClubStreet,FRYhas quicklybecomeahotspotfor celebrities,professionalsand executivestolaybackandrelaxaftera day’swork.
FRY’srooftopconceptallowstheir customerstodosomestargazingafter alongdayofwork,catchspectacular displaysoffireworksfromtheir vantagepointandenjoygreatcompany anddrinkswhiletheydoso.Ifyou’re inthemoodforalittlemorefun,
FrontedbyIreneAng,Founder&CEO ofSingapore’sleadingartiste managementcompany,FLY Entertainment,andcreatively conceptualizedbymultipleaward winningSocialInfluenceMarketing agencyGOODSTUPH,BarNaked promisestobeanunrivalledand distinctivelynovelmediaspaceand wateringholethatconstantlysurprises andexcites,invitingbrandsand consumerstodroptheirinhibitionsand letloose.
NestledintheheartoftheCBDat primepositiononClubStreet,thetwostoreybarservesasablankcanvasfor brands,offeringtheopportunityand
Producedwiththesupportof theSingaporeFilm Commission(SFC), My Love Sinema isledbyastrong femaleteamstartingwith FLYEntertainment’sFounder andCEOIreneAngand DawnYipofBioPerfect MarketingasExecutive Producers.Alongsidethem, ScoutPicture’sFloraGohand Mastersgraduatefromthe prestigiousBeijingFilm Academyandarecipientof the2012SingaporeFilm CommissionNewTalent FeatureGrant,DirectorTan AiLengco-wroteanddirectedthe movie.
Setinthe1950s, My Love Sinema detailsoneman’snever-endingpursuit ofhispassionformoviesandfilms.It tellsthestoryofKheong(ToshZhang), ayoung,starry-eyed20-year-oldwho movestoSingaporefromakampungin Malaysia,totrainasafilm projectionist.There,hemeetsLee(Jeff Wang),whobecomeshismentorand teacheshimaboutlife,girlsand dancing.Atthecinema,Kheongalso encountersWei(CherylWee),ayoung Chineseteacherwhofindsherselftorn betweenherobligationasadutiful daughterandherfeelingstowards Kheong.Astheiraffectiontowards
eachothergrows,theyfacevariousobstaclesthatpreventthem frombeingtogether Arivetingstoryofcourageandhope,this nostalgicfilmchronicleslife’striumphsanddisappointments, inspiringaudiencestostaytruetotheirpassions.
‘FUNAN " THANK YOU”PARTY’-FunanheldtheirFunan“Thank You”Partyonthe30thJune2016asonelastgoodbyebeforethe teardownforrenovationandtoshowappreciationtoallthetenants andshoppersfortheirsupportsincetheopeningin1985;
‘AXA SHIELD PRODUCT LAUNCH’-AXALifeSingaporehelda LaunchtoannouncetheirentryinSingapore’sShieldmarketto theiragentsaswellasbrokers.
Theproductlaunch,heldon12April2016,organizedbyFLY Entertainment,wasfullofSingaporeanflavorandcontextwitha goodbalanceoffunandhumour;Thiseventwasalsonominatedfor BestEvent-B2B,BestEvent-InternalandBestEvent-Production attheMarketingEventsAwards2016.
‘CAPITALAND MALLS “BE THE HERO” CAMPAIGN’CapitaLandMallstogetherwithWarnerBrothers&Pacific Licensinglaunchedthepromotionsoftheblockbusterhit“Batman VSuperman”with“BetheHero”Campaign.Mediaandguests weresurprisedbya70-strongcastflashmobandaprojection mappingshowtolaunchthemoviestatuesandbatmobile respectively ThiseventwasalsonominatedforBestEventPR/GuerillaMarketingStuntattheMarketingEventsAwards2016.
Inthelast16years,FLYEntertainmenthasexpandedfrom2 partnersand3Artistestoalmost20folds;withArtistesperforming internationallyfromSingapore,acrossAsiatoEuropeandinthe UnitedStates.
FLYaimstocontinuetodiversifyintootherareasofopportunities, likemoviesandmusic,wherethereisastrategicandsynergistic complementtotheirexistingbusinesses.Asthenamesuggests,FLY knowsnotraditionalboundaries.TheFLYlogoaptlyreflectstheir workculture-theyaretrendy,dynamic,flexible,fast,efficient,fun andmotivated.
The 10 Most Valuable Companies EventManagement
EventManagement IndustryServingIt’sBest
Thisisatimeforcompaniestoponderoveraglobalpresence.Andthereisnobetterwaythanorganizinganevent.
ThisgrowingdemandoforganizinganeventisaddingupinthequestforthebestEventManagementCompaniesin themarket.
ButitisnotorganizationsalonewhoareintheconstantsearchforthemostcharmingEventManagementCompany,but commonpeopletooarelookingforthesameforthefunctionslike,weddingandotheroccasions.
ToquenchthisthirstofpeopleforthemostsuitableEventManagementCompanyfortheirevent,hereinthisissueofour magazine, “The 10 Most Valuable Event Management Companies 2016”, we have highlighted some of the most suitableEventManagementCompanies.
One of our ‘10 MostValuable Event Management Companies’is Moksh Events Pvt. Ltd., which is one of the biggest Events, Celebrity andArtist management agency in Eastern India and one of the leading agencies nationally To have a handy and reliable corporate event management service provider who can manage the whole affair of an Event Management, right from conceptualization to onsite execution with much diligence and accuracy, becomes an utmost necessity Scorpio Events has expertise in offering such type of event management services, since its inception with unmatchedprofessionalism.
We have also shortlisted Prime Events & Conferences, which is unique in its own way The company uses latest technology in favor of human-comfort and human-pleasure. One more company shortlisted is Brand Events, who specializes in creating live consumer events providing experiences that enable consumers to indulge in their passions. UBMisoneoftheworld’sleadingbusiness-to-business(B2B)event’sorganizers.Providingbestcommunicationservices, ShobizExperientialisaglobalexperientialcommunicationsagencyinthelisting.
Also,don’tforgettoreadarticleonOranjuiceEntertainment,whopromotes&producesmusicconcerts&musicbased events.Wehavealsoshortlisted,i2iEventsGroup,whichisaninternational,award-winningB2Beventscompany Last butnottheleast,AshfieldMeetings&Eventsdeliversoutstandingmeetingsandeventswiththecertaintyandimpacttheir clientsexpect.
Wehaveoneofthebestoftheindustry,FLYEntertainmentasourcoverstory FLYEntertainmentisSingapore’sleading artiste management company founded by the effervescent, award-winning host and comedienne, Irene Ang, in 1999. Startedwithjust2staff,afaxmachineandaburningpassionandbeliefinthepotentialoflocaltalents,ithasgrownbyleaps andboundstowhatitistoday.
With these industry’s best companies we have completed our listing of “The 10 Most Valuable Event Management Companies2016”,whicheaseyourchoiceaspertherequirement.
GMokshEvents:MakingEvents
onearethosedayswhenCLIENTShadtorush hereandtheretolookafterthecomfortofthe guests.Itwasallhisresponsibilitytodecidethe venue,arrangethedecorations,andlookafterthemenuand whatnot.Butthesituationhaschangednowadays,withthe powerfulentranceoftheeventmanagementcompaniesin thescenario.
Letitbeafunctionofbigcompaniesorlavishweddings,all thechargeistakenbytheeventmanagementcompaniesto makeitmoreexciting.TheeventmanagementIndustryhas takenasuccessfulleapinIndia,too.Whileexploringnewer opportunitiestheeventmanagementcompaniesarehelping clientstobrandandmarkettheirproductsbetter.
OnesuchgreateventmanagementcompanyisMoksh EventsPvtLtd,whichisoneofthebiggestEvents, CelebrityandArtistmanagementagencyinEasternIndia andoneoftheleadingagenciesnationally.Foundedin 1999,MokshEventshasitsofficesinKolkata,Mumbaiand Thailand.
ExclusivelymanagingawidearrayofArtists,Singers worldwideforLiveshowsandMokshEventshasanaccess toSingers,Performers,Actors,Sportsperson,Comedians, Musicians,ForeignArtistsandSpecialActperformerstoo. MOKSHisalsoinvolvedinSpecialMonument&Building IlluminationProjectsacrossthecountry,aforteofMoksh Eventsandisuniqueforanyeventmanagingcompany.
‘MokshEventspaysPersonalAttentiontoEverySingle Event’
BeitasmallbudgeteventoraBigBudgetevent,Moksh dedicatespersonalattentiontoeverysingleevent.Having practicalknowledgeofeventsforover15yearswith exclusivityanddirectaccesstomaxcelebrities,artists, singersetcarethekeystrengthsofMokshEventswhich helpsittobeinaleadingposition.Seeingtheopportunity insportsmanagementinIndia,MokshEventshasrecently broadentheirexpansioninthefieldbylaunchingMoksh SportsVentures
forward.Instrumentalinorganizingthe biggestshowsintheeastofIndia,soonPAN IndiaandInternationalandinduecourse venturedintoexclusiveArtistManagingand weddingPlanningservicestoogivingthe eventsandglamourbusinessafull 360degreeapproach.
MesmerizingEventthatchangethe WorldforMokshEvents
Mr H.M. Bangur MD Shree Cements with Vijay Bokadia sharing a lighter moment at their annual e
‘TechSavvy’ Mokshhastechnicaland infrastructuralassociation&tie-ups withthetopgunsoftheirrespective fieldscoupledwiththeirowninhousefacilitiesforlight&sound, thematicstages,décor,camera equipment’sandsetups,100+ totheirownLEDWallinstallations etcareareasofexpertiseforthe company
“ Whether it’s a Product Launch or a Dealer Conferences, Weddings and Sangeet or Celebrities Performing at Launches or Inaugurations, Moksh Events has complete solution and their primary USP is the quick turnaround time
AsapreferredEntertainment Consultant,MokshEventsassisttheirclients,todesignthe mosteffectiveandappropriateentertainmentcapsulefor theirtargetaudience.Theyarehavingtherightingredient fortherightclient,letitbeaCorporateEvent, BasedEvent,TelevisedEvent,CulturalEvent,Fashion Show,ProductLaunch, AnniversaryoranyPrivateEvent,theywillmaketheevent successful.
‘Founders’ofMokshEvents
FoundedbytheBokadiaBrothers,Vijay&Shashi BokadiafromKolkata,MokshEventPvtLtd,wasactually startedwheneventshadnofutureintheEastofIndiaor wasnevertakenasaprofessionanddecidedtoventureand reachnewheights.Inthisscenario,withavisiontotake eventmanagementtothetoplevel,VijayBokadiastarted MokshEvents.
WithazealandpassionfortheeventsandshowsVijay startedthecompanyandinduecoursewasjoinedbyShashi Bokadiatogivethecompanymorestrengthandtakeit
Recallingthebesteventoftheirtillnow, Vijayelaborates,“VeryDifficulttosay…. butyesoneofourSignatureeventsis“The Shree Cements Annual Temple Function” atBeawar,Rajasthanwhichwasspreadover 40acresoflandandwasfor3dayswiththe bestofambiencetoentertainmentto hospitalitytocultural showcasetothe infrastructuresand caterstoapprox20000 plusaudiences.Itwasa visualTreatwhichone couldnotexpectin sucharemotelocation ofIndiaandsurprises oneandallwhois presentatthattimeand isofthehighest standardorcanbe comparedtoanyglobal orMightyscaleevent.Webeendoingtheeventnowfor10 yearsinarowandeveryyearwehavetocompetewithour ownselftooutgrowitwithinnovationkeepingthe aestheticsandculturalangleintact.”
Pleasing‘TheBestofTheirOwn’IntheIndustrywith ‘TheRightIngredientfortheRightClient’
Workingwithsomeof‘thebestoftheirown’intheindustry, MokshEventsisprovingtheirmetalbyqualitydeliveryto them.Thereisalonglistofbigclientsofthecompany,like Shree Cements Ltd, Ultra Tech, Ambuja Cement, Greenply, Concast, Airtel, Cognizant, Vodafone Siddha Group, RDB Group toTelevision&Medialike NDTV, Viacom, E Tv, Dainik Bashkar, Times of India Group, Zee TV,etcto Govt. of Telengana, Govt. of Uttar Pradesh, Government of Bihar, andtoagencies Wizcraft International, Encompass, Showhouse, Percept, Aura, E blitz,Showtime, Fountainhead,Communique,Cineyugetctonameafew.
Event Management
TheEventManagementIndustry
inIndiaisconstantlychanging andevolving.Event professionalsimplementingtechnology graduallyandconstantlyintheEvent industryhavebeenabletoachievea competitiveadvantageoverthosewho aren’timplementingthetechnology
Today’strendswillnotbethereinthe future.Becausebythen,every professionalintheeventindustry wouldhavealreadyimplementedit. So,tohaveaconsiderableadvantage overthecompetitors,oneshouldbe awareofthecurrenttrendsinthe market.
SmartPhones-ThePresentandThe Future
Noonewouldhaveguessedthat smartphonescouldhavesuchabig impactonourlives.Smartphoneshave beenthereforusineveryareaofthe businessandwillbecontinuingtodo sointhefuture.Itisexpectedthat smartphoneuserswouldbe6.1billion by2020against2.6billionfrom2014. Thecompaniesandeventorganizers shouldstoplivinginthepastandstart believinginthepresentandfuture aspectsofthesmartphone.Theyneed toembracethevariouswaysbywhich peoplecaninteractwitheachother.In fact,smartphonesarekeepingmore peopleconnectedthanever,asmany
Apps-TheKeyfor
Witheverypassingdaynumberofapps areincreasingatatremendousrate, andhasbeenthekeyformostofthe business.Thequalityandservicethat appsaregivinghaveimprovedover years.Theeventindustryisno exceptiontoit.Theeventappsare makingthingseasier,quicker,more interactivetotheeventindustry.The increaseintheengagementof interactivemobileeventappshasbeen emergingasoneofthebiggestevent trends.
Live
Streaming-TheWaytoSuccess YouTubeandotherstreamingsites
scenariohaschangedduetodrastic improvementithasmadeinreaching people.Onlineconversationsand generalawarenessmadethroughsocial mediaareonlyhelpingbusinessesto becomemoresuccessful.Sanpchat whichwaspreviouslyusedonlyby familyandclosefriendstoshare photosandsecondvideosare marketingstrategyformanybusinesses includingeventindustry
SocialAmbassadors-TheIdolPeople forSuccessfulMarketing
Thesocialmediahasbeenthemost activeandusedmediumoverthelast
fewyears.Thesocialmediais affectingthelivesofpeople,somuch thatpeoplechecktheirsocialmedia accountsfromthemomenttheywake uptothemomenttheysleepbackat night.
Whilesocialmediaisgrabbingthe attentionofmanypeople,many companieshaverecognizedthat advertisingonthesocialmediacanbe verymuchhelpfultothebusiness,and that’swhensocialambassadorscome in.Theyarethepeoplewhorepresent andtalkaboutacompanyinfrontof potentialcustomersinapositiveway So,manycompaniesarewillingtopay tosocialambassadorsforpositive marketingonthesocialmedia.
ExperimentalMarketing-ATacticto ConnectWithConsumers
Theexperimentalmarketingwasbig trendlastyearandisstillmost preferredone.Theexperimental marketing’smainobjectiveistofind newandinnovativewaystoconnect andcommunicatewithconsumers.The
bestwaytoconnectwithconsumersis togivethemanexperienceofabrand throughallsenses.Someofthe techniquesusedintheexperimental marketinginclude Virtual Reality, Projection Mapping, Molecular Catering, Gesture Recognition Gaming, and 360-degree Photo Experiences. Thetrendofexperimental marketinghasalreadyadoptedby smallandlargeeventmanagement enterprisesandmanycompanieswill continuetodoso.
VenueHunting-BestWayforBasic Foundation
Venueoftheeventisthebasic foundationforeverytypeofeventthat takesplaceallovertheworld.The eventindustryisnotanewtothe searchfordifferentvenuesforvarious events.However,therearefew websiteswhichmakethehuntfor venueseasierandatoneclickaway likeVenuehunterinIndia.Online methodssuchasthisrequirenodetails toaccessthesevenuesandwithoutany chargestoo.Userscangainagreater
insightofthevariousvenuesatone clickaway.
DigitalSwagBags-TheNewSwag ForConsumers
Thetoughesthurdleeventorganizer hasbeenfacingistofindcreativeand uniquegiftbagforattendees.The organizershavetriedeverythingthey couldtofindauniquegiftbagto providetotheconsumerstotakeaway with.Thesponsorshavenotalways beenpleasedwiththetraditionalbags. Buttherearenewbagsbeingusedin themarket,whichcontainsonlinegift vouchersoroffersforeventattendees. Thesebagsarecalled,‘DigitalSwag Bags.’Thebagnotonlycontainsthe vouchers,butalsoaremore environmentallyfriendlyandcheap.
These trends can give a big push to the event management companies compared to the competitors if used correctly, and all trends are focused on one goal, to create a memorable and engaging experience for event attendees.
We Move or Get MovedOur Purpose is not 'Gap' Fulllment but to Facilitate 'Evolution'
DuringthelastfewweeksI havebeenspending considerabletimewithmy friendsfromLearningand Developmentdomainandduringthe courseofourdiscussionsmanytopics arose;themostfundamentaland criticalonebeing-whatisourpurpose inthisnewage?
Thenewageismorethanever challengingbecauseinternetand technologyhavemadeknowledge accessibilityanon-competitiveornonstrategicleveller.Todayanybodywith asmartphoneandinternetaccesscan reachanydepthsofknowledgeand doesn'tnecessarilyrequireaclassroom andteachertoacquireknowledge.In thisnewagewheretheeconomyis
slowandeverypennymatters,the organizationsandmanagersareequally notexcitedtonominatefolksto programs.Inthisageofinstant gratificationwhereinparticipants believethatbymerelyattendinga coursenirvanaisgranted, fundamentalsaretoberevisitedand thatincludesrelookingatwhatisthe
K Srinivas Rao Chief Strategist & Partner
AboutTheAuthor
KSrinivasRao,ChiefStrategistand Partner,isahumancapitalstrategist withtheexpertiseof23yearsacross HumanCapitalValueChain.PriortoThe Strategist,hewasheadingStrategy-HR atSatyamComputerServices.Formerly, heheldmanagementrolesatvarious levelsinCATS(ComputerAssociatesTCG),BaanInfoSystems,Ernst& Young,VideoconInternational.
Anavidwriterandguestspeakeronthe subjectofChangeManagementand HumanCapital,hewrote5booksunder the“101SmartIdeasSeries”publishedin 2015,“ManagingHRIssuesinaMerger” -publishedintheHandbookofBusiness Strategy2002,“WhispersofaDevilinan Angel”,“PrinciplesandPracticesof Management”.Healsoco-authoreda booktitled‘UnconsciousLeadership Conspiracy’andhaspublishedmorethan adozenarticlesinInternational& NationalPublications.
Mr.RaoholdsdualMasters’degreesand attendedIndoreSchoolofSocialWork, wherehetoppedtheclassof‘93andlater pursuedMastersinMilitarySciences. Currently,heisaResearchScholarat XLRIJamshedpurandavisitingfaculty atISBandIIMIndore.Hewasawarded “HRLeadershipAward”in2008-09by EmployerBrandingInstituteandSuper AchieverasHRProfessionalin2006by IndiraGroupandFun&JoyInstitute.
PURPOSEoftheLEARNING FUNCTION.
Learning&Developmentasafunction hasevolvedwithtimesandisagainat crossroadstoday Traditionallyitwas seenasafunctionwhichsimply facilitated‘FulfillingGAPS’,interms ofskills/competenciesandthereby enabledtheoveralldevelopmentof capabilitybuildingbothatthe individualandorganizationallevel. Thencameaphasewhereitbecamea strategicfunctionbyenablingthe businesstoidentifyitsfutureleaders andgroomthem.Intime,nowithas againreachedathresholdofevolution.
Learningasafunctionispoisedto enableOrganizationsandits employeesto‘EVOLVE’.
‘Evolution’isdrasticallydifferentfrom ‘FulfillingGaps’inmanyways, startingfromthefactwhereFulfilling Gapsisperceivedmoreas‘near’term andtransactionalinnature;whereas EvolutionismoreFuturisticand Strategicinpurpose.FulfillingGapsis seenmoreasaresponsibilityof LearningFunctionwhereasEvolution isaco-creationprocessbetweenthe variousstakeholders.Thebiggest differenceisEvolutionthrivestomake theorganizationsanditsstakeholders FutureReadyinamorecomprehensive fashionthanwedonow.
Evolutionisnotpossibletoachieveif thefollowingfundamentalsarenotin place.TheLearningfunctionhasto ensurethatfoundationsforthese fundamentalsareestablished:
WewillFocustomake OrganizationsFutureReady FundamentallytheLearningfunction
shouldfocusonmakingthe organizationfutureready.Itcouldbein termsofmakingitmoreflexibleto adopttochange,orhavingaleadership pipelineinplace,orInstitutionalizing Valuesasculturalethosandthereby creatingauniqueDNAforretentionor attractionofTalentandsoon.This doesn’tmeanLearningshouldnot focusonthedailybread&butter issuesofgapfulfilmentofimmediate needs,butitalsoneedstodrawaline onhowmuchdoweinvestintoday andhowmuchfortomorrow?
Wearenotresponsibletomake EmployeesResumeSexy
KnowinglyorunknowinglyLearning functionhasmadeneedsidentification fromPerformanceAppraisalsasthe Primaryandonlysource.Morethan oftenithasbeenobservedthatthe needsidentifiedduringthisprocessare morealignedtotheindividualpersonal aspirationsratherthanbusiness requirements.Itisnowonderthatat theendoftheyearweoftenrealizethat muchofthebudgetcouldhavebetter utilizedoroptimizedifwegaveupthe responsibilityofmakingemployees resumesfutureready
Wewillfocusonthosewhoare geareduptomakeadifference Learningisatwo-wayprocess.We can’tforceadultsintoroomsand expectthemtolearn,absorband implementiftheyarenotreadyorkeen todoso.Sowhydoweinvestequal amountoftimeandenergyonthose whoarekeentolearnandthosewho arethereonlytowarmtheseats?Itis imperativethatwefocusonlyonthose whoaregeareduptomakeadifference asthatwouldbeawinnerforallthe stakeholders.
Wearenotresponsibleforfood& sanitation
Inthequestforevolution,wecan’tbe heldransomonissueslikefoodor sanitationofthetrainingfacilitiesetc. Weshouldrefocusourenergyonissues likethealignmentoflearning programsandaspirations,the applicabilityofthelearning’satthe workplaceandsoon.It’stimetodump theexistingmeasuringparametersof ourlearninginterventionsandfocuson issueswhichwouldtrulyreflectthe spiritofevolution.
WearereadytoRiskit
Asatruebusinesspartner,weshould beaccountableforsomemeasurements whichwestriveforandshouldbe readytoriskourreputationonthe sameinasimilarfashioninwhich businessdoes.Ourmeasurements shouldfocusonhowmuchmore businesseswecouldgenerate,how muchtheproductivityandprofitability grew,howreadyareweforfuturein termsofaleadershippipeline,how readyareweintermsoforganizations overallcapability,whatisourbuildv/s buyratioandsoon.Evolutionisn't easy,butitisthetoppriorityinallthe CEOagenda.Evolutionisthe opportunityforustorecastourselves frombeingperceivedasareactive supportfunctiontobeingprojectedasa futuristicbusinesspartner.Itisuptous nowthathowwemakethemoveand moveon...
PrimeEvents&Conferences:Leveraging TechnologytoLeadinEventManagement
Today,thelifeofpeoplebecamerestlessandhectic. Intheraceofearningmoreandmorewealth,people dooftengetunattachedwithsocialevents.Also, becauseofbusyschedules,theaveragenumberofsocial eventsapersonattendshasfallen.Sincethenumberof eventshasdecreased,theimpactofeventsmustbevery high.Tomaintaintheeffectivenessofeventsintheperson’s life,eventmanagementcompanieslikePrimeEvents& Conferenceshasstrived.
TheuniquenessofPrimeEvents&Conferencesisits abilitytousethelatesttechnologyinfavorofhumancomfortandhuman-pleasure.PrimeEvents&Conferences areexpertsincreatingtheenvironmentaccordingtothe needofevents.Iftheeventdemandstheembellishmentof socialcause,theywilldeliveritandiftheeventdemands theprofessionalpresenceofspecificindustry,theywill deliverittoo.
AbouttheCompany
PrimeEvents&Conferenceswasestablishedin1996with asoleaimofprovidingtherequiredtechnologyformaking aneventsuccessfulinareasofVoice,DataandVideo. Startingwithprovidingtechnology,theymovedonto managingconferencesandtradefairs.Inaveryshortspan, PrimeEventshasestablishedareputationfordelivering qualityandtimelyservicestoitsclients.
PrimeEventsisknownforthesuccessfuleventsthey deliver.Becauseoftheirout-of-the-boxservices,wellknowninstitutionslike,Govt.OfKarnataka,Fosroc, Mindray,NorthropGrumman,Wipro,TataPower, Panasonic,Datamatics,ArianeSpace,Prospace,ISRO, SWWEM,Target,Rotaryandmanymorehasbeentheir clients.
PrimeEvents&ConferencesispartofPrimeGroupwhich isintoevents,hospitalityandmediabusiness.
TheyalsoownandoperateawildliferesortinCoorg,Green ValleyResort,Ponnampet,Coorgandalsopublisha magazine,Adventure&Wildlifewhichisabimonthly magazine,onlineandprint.
AbouttheProprietor SimhaShastry,ProprietorofPrimeEvents& ConferencesisaGraduateinElectronicsfromMysore UniversityandaPostGraduateinSales&Marketing Management.Simhahasworkedwithmajorcompanieslike ToshniwalGroup,GEMedicalSystem,WiproGEMedical Systems,BetaInformationTechnologybeforesettinguphis ownfirmPrimeGroup,in1996,aConsultingfirmon Technology,IT,SoftwareandVoice,Data&Video networksandEventTechnology&Management.
Simha
Shastry Proprietor
Simhahasa careerspanof2 decades,having expertisein variousfields like, Technology Solutions, Project Management, Voice,Dataand VideoNetworks andasaTrainer andalso possesshandsonexperienceinDesigning,Implementation, TestingandManaginglargeandcomplexnetworksand projectsintheareaof InformationTechnology SimhaisalsotheGeneral SecretaryofBangalore YouthTheatreandmembers ofLionsClubofBangalore Metro.
ServicesProvided PrimeEventsprovides variousofferingslikeEvent Registration,Multimedia Services,ExhibitDesigns, EventManagementServices, AudioVisualServices, BrandPromotionServices, CCTVRentalServices,ConferenceOrganiser,Corporate EventManagement,ExhibitionStallFabrication,LED ScreenRentalServices,andSuperstructureFabrication.
Standies,Backlit&FrontlitSignages,Backdrops,PopUps andFourColourDesign&PrintServices.
ThemotiveofExhibitDesignsprovidedbyPrimeEventsis toassurethesuccessofanevent.Thedesignsprovidedby themaretestedscientificallyandareappreciatedbyevery personencounteredbythem.
InMultimediaServicestheyprovideAudiovisual PresentationsOnCds/Dvds,Cd/DvdRelication, Editing/VoiceOver/Music,Still&VideoShoots, PresentationsAv,Flash,Ppts,Document&Video Conversions,3dDesignServicesAndGraphicDesign.
MultimediaServicesbyPrimeEventsarethemost technologicallyforwardservicesavailableinthemarket. Theymakesurethat thetechnologyhasa waytothemarket throughthem.Their expertiseinAV,Flash, andPPTsPresentation hasplacedthemasa renownedMultimedia ServiceProviderin India.
After understanding our clients communication needs, we provide a cost effective solution to reach out the required brand communication in most apt way through dedication & team effort, our strategy is to deliver 110% at all times “ “
InTechnology,they haveTouchScreen Kiosks&Solutions, Lans/Wans,On-Site RegistrationSetup, InternetAccesswithWi-Fi,MediaCenters,Speakers PreviewRoom,BusinessCentreServices,WalkieTalkies, Wireless&SatelliteNetworks,IntercomFacility,Plasmas, TftMonitors,Pcs,Av&LightDesign.
InProduction,theyprovideStageDesign&Production, Stall/BoothDesign&Production,andwaterproof InfrastructurewithAir-conditioning,Octonormsand Chalets.
InEventRegistrationtheyhavedifferentservingslike WithPhoto&withoutphoto,Bar-coding,RFID,and Biometric.TheyprovidePreRegistrations,Spot Registrations,DatabaseServicesandTele-calling.
EventRegistrationServicesprovidedbyPrimeEventsare completelyinnovationdriven.Theybelieveininstantand easysolutionstomeetvariousrequirementsofcorporate clients.TomakeaCorporateEventRegistrationquickand effective,theyprovideOnlineEventRegistrationservices thataretheeasiestwaytoregisterandavailtheirservices.
InExhibitDesign&PrintServices,theyhaveStall Design&Fabrication,FlexPrintedMounts,RollUps,
PrimeEventsarealsoknownfortheirotherServiceslike Manpower,Djs,Mcs,VoiceOvers,GalaEvenings, Promotions,Transportation,Banquets-Indian,Chinese, ContinentalCatering,etc.
FirstPreferenceasanEventManagementCompany
Foroveradecade,PrimeEvents&Conferenceshas successfullyprovidedWorldClassSolutionsformajor International&NationalEvents.Becauseofthehigh spectrumofservicesandtheirflexibilityofsolutions,big organizationsgivePrimeEvents&Conferencesfirst preferenceforalltheirevents.Beingknownforits satisfactoryservicesinIndia,PrimeEvents&Conferences hascateredtocustomersfromacrosstheglobefor Exhibition&DesignServicesapartfromcateringtotheir Graphics&Printrequirements.
Editor’s Pick
SOME MANAGEMENT to be
TACKLED MANAGEMENT: EVENT ISSUES
ThisisthebesttimefortheEventManagement IndustryofIndia,asthedemandforbig,lavishand sophisticatedyetthrivingeventsarereachingthe sky Theadvancementintechnologyisbeingthenext reasonfortheclientsgrowingexpectations.Letitbebig rockingconcerts,fullofcuttingedgeanimation technologiesorgrandcorporateevent,peoplewant everythingas“cool”asitcouldbetorollasmuchofthe eyeballsoftheguestsastheycan.
AllthisisthebigeffortoftheEventManagement CompaniesinIndiawhoaretakingitasa challengeandplanningthenexteventas amazinglyastheycan.TheseEventManagement Companiestoday,arere-imaginingexperiences whileatthesametimeredefiningperceptions. Thisisthereason;theIndianEventManagement Industryhasevolvedandgrowingrapidlybothin sizeandstature.
Buttomakeaneventsuccessfulisnotaseasyas itlooks.TheEventIndustryofIndiaisalso facingsomeissueswhichtheywillhavetotackle withagreatstrategy.LetitbeCulturalEvents, SportsEvents,EntertainmentEvents,Wedding cumCelebrationEventsorBrandActivation Events,allareneededtopayextraefforts.
SomeoftheissuestheEventManagement Industryhastotacklecanbedescribedasfollow:
Differenttypesofdirectandindirecttaxes
Therearesomeortheotherissuesoccurringeveryday;and onlyknowntotheparticularindustryalone.Even,Event ManagementIndustrydoesnotdifferfromthesametruth. Thereisachallengeofdirectandindirecttaxestheindustry hastoface.Theincreaseinservicetaxesiscreatingissues forthecompanies.
TheLegalBoundations
Well,itisnotaseasyasitisshowninaHindimovie named,“Band,Baja,Baaraat”,wherethecentralcharacters
ofthemovieareshowntoopentheir ownventure,i.e.EventManagement Companywithoutcompletinganylegal procedure!Thoughonthepartofthe movie,itwasinspirationalformany andwidenedthescopeofselfemploymentinIndia.
ButtherearesomanyLegal BoundationsontheEventManagement companies.Whilehostinganevent,a companyneedstogetpermissionfrom severalconcernedauthorities,which provestobeamajorissuetotackle.
TalentedManpower
Whileplanninganevent,acompany needstohaveskilledmanpower
Havingtheperfectfitforeverysingle taskiswhatthecompanyseekonthe topofeverythingtomaketheevent grand,betterorlavish.Butyes,this problemhasasolutionandthatisto hostlearningprogramsforsuch people.Butstillitisatimeconsuming task.Thatiswhynothavingtalented manpowerisbecomingagreatissueto betackledbytheEventManagement Industry.
GettingSponsorships
Whenitcomestohostinganevent,itis immediatelyfollowedbya
sponsorship.Beingasponsorled industry,EventManagement Companieshavetobeonthehuntofa sponsoreverysingleday The challengeincreasesitsvastnessforthe EventManagementCompanies situatedinnon-metrocities.
Lackingsupportinginfrastructures
Itisnotatalleasytogettheballinthe court.TheEventManagement Companiescannotbefortunateenough togeteverythingperfect.Findingthe perfectvenuewiththecorrect technologiesavailableandthe transportationissuesaresomeofthe obstaclestheyhavetojumponwhile planninganevent.
DifferentROIMeasurement Standards
TheReturnoninvestment(ROI) cannotbemeasuredproperlyevery time.Thebrandsaretheretosponsor onlywhentheycanseeagreatROI. Butaseveryeventisdifferent,theROI onitwillbedifferenttoo.
DownofOtherMedia
Television,radioandprintmediaare themediaofolddays.Thoughthereis avastimpactoftheseonthepeoplea lot,stillthedawnofnewmediahas
madetheseoldmediatypesfadeaway abit.Newmedialikesocialmediais creatingitsownspaceintheindustry. Brandshavealsostartedtooptfor these,makingitabigconcernissuefor theEventManagementIndustry.
Everydayincreasingrentalcostof place
TheEventManagementcompanies havetofacealotoftroublewhenit comestodecidetheperfectvenuefor theirevent.But,thencomesthereal issue,theeverydayincreasingrental costoftheplaces.Itisnoteasyatallto compromiseonthepartofthevenue, becauseeverythingdependsonthe perfectvenue.Buttheincreasingrental costsseemstoruineitallforthem.
Butitdoesnotmeanthattheseissues willprovetobetherealhurdleinthe wayoftheEventManagement Industry Asthehistoryshows,when difficultyarrivesthehumanbrainruns fastandthinktheotherwayround.The sameisexpectedfromtheEvent ManagementCompanies,thatdespite theseissuestheywillperformbetter andturnoverthescenarioofthe industryinthecomingdays.
SOCIAL MEDIA Living Up to Customer Expectations ENGAGEMENTS:
With2.3Billionactivesocialmediausersacross
theglobe-accordingto2016socialnetwork usagereportbyGlobalWebIndex-itisno surprisethatsocialmediamarketingstrategyhasbecomean integralpartofeveryorganization’smarketingplan. Facebook,Twitter,YouTube,LinkedIn,Pinterest, Instagram,Tumblr,Myspace,Blogs…younameanysocial mediachannelandyouwillfindorganizationstryinghard toengagewiththeirtargetaudiencetopromotetheir brands.Almosteveryday,wewitnessorganizations’ comingupwithinnovativemarketingcampaignstoengage withtheirtargetaudienceinordertobuildastrongbrand presenceanddrivehighersales.
Inthisageofdigitalconnectivity,customerswelcomethese engagementswithopenarmsandtosomeextentevenwith openpocketstointeractwithbrandsanddrivehighersales. Hence,organizationsarewitnessingfairamountofsuccess fromthesecampaigns.However,customers’expectations fromthesesocialmediainteractionsarenotjustlimitedto purchasetransactions.Theyturntosocialmediachannelsas ameansforinstantresolutionfortheproductorservice problemstheyarefacing.Customersviewthesesocial mediachannelsinafargreaterroleofaninstantand transparentcustomerservicedesk.
Today’sgenerationbelievesininstantgratificationandthey expectresolutiontotheirproduct/servicerelatedissues immediately.Nolongeraretheycontentwiththetraditional channelsofresolutionlikehelplines,FAQs,orsupport emails.Theyarenotreadytoputupwithautomatedand delayedresponses.Consumersarelookingforimmediate connectwiththeirproduct/serviceprovidersandexpecta morepersonalisedresolutionoftheirissues. Failureto respondtothecustomerinaTIMELYandPERSONILISED mannercanbedevastatingforyourbrandandcanleadto hugecustomerdropoff.
Itisonethingtousesocialmediaforcreatingbrand presencebutitisaltogetheradifferentthingtousesocial mediaforcustomercare. Achievingthisbalancebetween SocialMediaBrandAwarenessEngagementsandSocial MediaCustomerCareEngagementsisnoeasytask.It requiresasoundITinfrastructureinplacethatcanshare informationinreal-timeacrossbusinessunitsandvarious hierarchiesinordertomakequickcustomerfacing decisions.Itisthisneedthathasledtotheadventof SOCIALENGAGEMENTCRM
SocialEngagementCRMisapowerfulCRMtechnology thatequipssales,marketingandservicesteamsof
DON’T LET ‘GAFFES’ PULLYOUR ‘NETWORKING’ DOWN
Oneeffectivewaytogetconnectedwithexecutives isnetworking.Butunfortunately,manysales personsandevensomebusinessownersmake severalgaffesthatletspulltheirnetworkingdownand actuallycostingthemalot.Networkingisnotaboutjust creatingalistofcontacts,ittrulymeanscreatingmutually valuablerelationships.
Firstbiggestmistakeusuallypeoplearedoingisattending thewrongevents.Themostimportantthingisthattobe scrupulouswhilechoosingtherighteventstosavecostsand money.Attendinglocalnetworkingeventsarenotenough tomakeagrowingnetworkwithexpectedpeoplebecause
youmaygetsamepeopleagainandagain.
Thisisthebiggestnetworkingmistakethatmanypeople make.Itisimportanttocarefully choose the right events; otherwiseyouaresimplywastingyourtimeandmoney.If youareattendingalleventsbutyourtargetclientelearenot attendingthoseeventsthendochangethestrategyand immediatelystarthuntingforthoseeventswhereyoumay getyourtargetpeopletogetbenefitedinyourbusiness.
Alwaysrememberbeproactivewhileattendingevents. Manypeopleare not comfortable in conversation,and waitingforothertoinitiate.Butonceyouwillbeactivefor conversationandbecognizantofhavingmorecommand andpower.Peopleshouldlistentoyouandmakethemfeel reassured.Sobeactiveandtalkative.
Wheneveryoumeetsomeoneinanevent,basicallyyou needtoaskthemregardingtheirbusiness,furtherinform themaboutyourown.Alwaysbegintheconversationwith thebasicquestionslike-Whatisyourname?Whatisyour companyname? affiliation,position,etc.Followthe introductionsandexchangeyourinformationwiththem.
Mostofthetime,wecanseepersons,thosearefollowing “give and grab”approach,wheretheycometoyoutalkfor aminuteorintroducingthemselvesanddabbedtheir businesscardandgrabyoursfurthersearchingforthenext one.Theiraimistoattendeachandeveryeventtogetas manyasbusinesscards.Butthisisnotarightstrategy,if youarethinkingso.Thekeytonetworkingislinkingwith thosewhomightbeinterestedinyourproductorservice andtolearnhowyoucanassistotherpeopleintheevent.
In Conversation
Alwaysgiveaseconddatebecauseyou don’twanttoaskeveryoneintheevent tolunch,dinneroracupofcoffee.You wanttostrikeupaconversationand seeifthere’spotentialwiththis individual.Ifyoudon’tthinkthat personisawellsuited,thenget preparedforthenextuntilyoudofind someonethatflaresyourinterest.Once youdo,makesurethatyougettheir contactinformationsothatyoucan accelerateforasecondmeetinginthe future.
Ifyouarepitchingyourproductinthe networkingevents,it’s not a good place to launce your product or service Youneedtoobtainabetter understandingofthepeopleoragood sensetodeterminewhowilltake interestinyour serviceandproduct,ifyouobserve anyoneisinterestedwithyour offeringsyouneedtosuggesta particulardayortimetomeetand discuss.
Talking too much whileattendingthe networkingeventsisalsoonegaffto makeyournetworkingdown.Those whoaretalkingtoomuchandnot
givingotherschancetosharetheir thoughtsandopinionsrarelyachieved goodresultsfromtheirexpectations, becausetheyarenotlisteningto anyonejustdominatingwiththeir conversation.
Without a strong value proposition, youmighttalkaboutyourbusinessand productsinawaythatdoesn’tresound withyourcustomers.Youdon’tknow what’swrong,butyou’remakingyour detailsfeelmisunderstood.Andpeople whofeelmisunderstooddon’tbuy fromyou.Themoreclearlyyoucan articulateyourvalueproposition,the easieritisforotherstoknowhowyou canhelpthemintheirnetwork.
Networkingisallabout maintaining relationships.Ifyouaremeeting someoneateveryeventormorethan threetofoureventsyouneedto maintainarelationshipwiththem.You havetocarefortherelationshipwhich willgiveyoumoreopportunitiesto growyournetworkaswellasbusiness.
Youcanconnectwiththembyemail, telephone,face-to-face,orsomething likeSkypeorsocialnetworkingsites. UseCRMtomanageyourcontacts.
Everyconversationyouhavewith thosepeopleshouldgivethemand yourinsightintohowyoucanhelp eachother.
Spend some time on social networking;mostofthesocial networkingsitesarereallyworksfor maintainingrelationsliketwitterand LinkedInprofessionalsites.Itwilllet youanupcomingconference,youcan useeverythingfromLinkedIntoa companywebsitetolearninformation priortomeetingpeoplewhointerests you.Thenyoucanfollowupwiththat personthroughLinkedInorTwitter.
Alsoyoumaygetbenefitedbysharing orcreatingrelevantarticlesorblogs thatwilldefineyourpositionvalueand informativetoanyonewhois interested.Youmayjoinagroupor communityindiscussionsandanswer oraskquestionstoupdateyourself.
However,Networkingisaneffective methodtoconnectwithnewpeople, givenewopportunitiesandimprove yourresults.But,youneedtousethe rightstrategy.Avoidthegaffes discussedaboveandseethedifference inyourbusiness.
ScorpioEventsManagement:Deploying KnowledgetoMaketheBestEventPossible
Beinganimportantpartofhumanlife,occasionsand eventstouchalltheattributesofoursocial existence.Letitbeproductlaunching,theme parties,birthdayparties,weddingcelebrations,exhibitions, workshops,corporateseminars,companyconferences, musicalconcerts,roadshows,celebritypromotions,film awards,fashion,celebrityshowsetc,ateamof professionalsisrequiredtovisualizeconcepts,plan budgets,executeandorganizeevents,tomakeitbiggerthan thebest.
Intoday’sbusinessworldwhichislargelydrivenby strategiesandout-of-boxelements;eventssuchas conferences,tech-shows,tradefairs,seminarsandvarious othertypesofcorporateeventshavebecomeaprime necessityforanykindofbusinessoreconomicorganization toprovideaboosttoitssleepingbusinessfunctionality
Eventmanagementisallaboutkeepinginorderafocused andprofessionaleventforacertaintargetaudience,whileit callsforvisualizingconcepts,executing,organizing, budgetingandplanningevents.Offeringspectacular themes,deliciousfood,glorioussettings,great entertainmentacts,withplanning&organizingeverysingle detail,ScorpioEventsManagementisdelightingthe customers.
‘ForAnyKindofEventCometoUs’
Tohaveahandyandreliablecorporateeventmanagement serviceproviderwhocanmanagethewholeaffairofan
EventManagement,rightfromconceptualizationtoonsite executionwithmuchdiligenceandaccuracy,becomesan utmostnecessity.
ScorpioEventshasexpertiseinofferingsuchtypeofevent managementservices,sinceitsinceptionwithunmatched professionalism.Theyhavealwaysstrivedfortouchingthe zenithofexcellenceinitsallvariedtypesofevent managementservices.
BestStarNights&EntertainmentShowsareorganized byScorpioEvents.
Theyhostvariousshowslike,LiveConcert,MusicalNight, CelebrityShows,FashionShows,Disco,RockSandin termsofcontent,set-up,costumes,stage,lightandsound. Additionally,theyoffercelebritymanagementservices, entertainmentshowmanagement,coordinateswith BollywoodFilmstars,Entertainers,Sports,Personalities ModelsandPromoters.
NeedFashion&LaserShows?ScorpioEventsareoneof thefewsuccessfuleventmanagementfirmstoorganizethe sameusedindesignershowsandbeautypageants.
Consideringthevariousparameterslike,sounds,lights, sequenceswell-choreographed,venuewellchosen,theyset therightmoodforanyeveningevent.
KnowingthatCurtainRaisers,ThematicAVs,Closing Films,Corporatefilmhavethecompleteessenceforany
SanjeevKapoor Founder&Director
company’scorporateimageand strategy,ScorpioEventsof CorporateFilmMaking thispurpose.
BeitCorporateSeminars, EntertainmentShows,Exhibitions, CorporatePartiesorRoadshows, Scorpiobelievesinend-to-end businesssolutions.Rightfrom VenueSelection&Booking executionoftheeventtothepost analysisoftheevent,Scorpiohas alwaysbeenatitsbest.
Presentation,AnnualMeetings,InaugurationCeremonies, etc.
Committedtocreateanimpactandhypeamongtheright targetsegment,Scorpioprovideanaccurateconceptand storyboardtolaunchProductLaunch&PressMeet,with adazzlingeffect.
Additionally,believinginchangingthenormalworldto somethingbizarre,ScorpioplansandexecutesMultimedia andAnimationevents.
ScorpioEventshasexpertiseinofferingsuchtypeofevent managementservices,sinceitsinceptionwithunmatched professionalism.Evenwiththetightestofbudgetsorthe mostdifficultofdeadlines,Scorpio’sversatilityand experiencemakestheclientatease.
WorkaholicbehindtheSuccessofScorpio
SanjeevKapoor,Founder&DirectorofScorpioEvents ManagementPvtLtd,isbornandbroughtupinDelhiand currentlysettledinBangalore.Sanjeevisanalumnusof RamjasCollege,hascompletedhisgraduationin Commerce,AccountingandFinance.
“
“ We have always strived for touching the zenith of excellence in all varied types of event management services
BelievingthatweddingsaremadeinHeaven,butits enactmentonearthhasunder transformation,ScorpiooffersWeddingManagement servicestoo.FromtheVenueBookingtillCulturalor entertainmenteventsarrangement,Scorpiotakescareof everything.
ScorpioCorporateEventsdivisioninBangaloreorganizes andimplementsCorporateEvents-Seminars& Conferences,whichincludesTradeShows,Executive RetreatsandIncentivePrograms,Corporate
StartedhiscareerwithDCM,lateronSanjeevstartedhis ownFinancebusiness. Hehasalsoworkedas Event’sHeadatCigma EventsPvt.Ltd.where heusedtoManage Events,NewBusiness Generationand increasingStrengthof CigmaEventsby OpeningNewBranches andNewTeam Members.
WhilenarratingtheinceptionstoryofScorpio,Sanjeev says,“Asthedestinydemand,Igotanopportunitytojoin mycousin’sEventManagementCompanyinDelhiwho later,shiftedmeatBangaloreasBranchHead.Bangalore gavemegoodexposureandopportunitytostartmyAudio VisualandEventManagementagencyandgotevolvedin thenameofScorpioEventsManagementPvtLtd.Currently Ihave48peoplestaffinScorpioEvents,wholoveand respectmeliketheirelderbrotherasdoI.”
Headds,“Iusuallymotivateteamtoworkinplanned manneranddrivethemtowardspositiveresults.”
is to Embrace New Technology, give chance to
SUCCESS YOUNG TALENT’ ‘ MANTRA
AsweallknowInternetofThingsis capturingmostoftheworld’smarket. Analysissaysthatby2020therewould be50billionconnecteddevices.
Theinnovationsthatoccurredinthe20thcentury areresponsiblefortheglobalchallengesofthe 21stcentury..,nodoubtnewtechnologywill solvealotofglobalproblemslikefood,energy, healthetc..
Oneofthebiggestbreakthroughintechnologyis thecloudcomputing.ITinnovationandagility aretwomainthingswhatcloudcomputingcan help.,cloudcomputingisbecomingthehubfor
Yashasvi Shankar
President & COO
Saanvi Technologies LLC
operationalinfrastructure.Bigdata, generatedthroughInternetofthings,is animportantfactorfororganizationsto adoptthecloud.
Existingorganizationsarewillingto investinimprovementofexisting Cloudsolutionsandwewillseemore andmoresuchcompaniescoming forwardininvestingforthis development.3-Dprintingagain makesagreatbreakthroughwherea customerspersonalizedstuffcanbe doneinabatchsize,thusmeeting businessandconsumerdemandswith thecorrectspecifications.
Themostimportantofallwhatwe needtowatchisthe‘ProjectLoon’ fromgooglewhichissupposedtobe
launchedinacoupleofyearswhere heliumballoonsarelaunchedwhere Billionsofpeoplecangetonlineata time.
Therearetonsofotheremerging technologies..Butaccordingtomethe mostimportantonestobeontheradar aretheIoT(Internetofthings),Cloud andtheProjectLoon…because.. Whateveryouare,thesethreeconnect youwhereveryouare..makeyoudo whateveryouwantto..makeyou realisewhateveryouhavedreamtof.. Allprovidedtakenintherightmanner.
BigDatabeingonemoregreat inventionsintechnology hasbeensavingmillionsofdollarsfor manyorganizations.Bigdatasimply
helpprocessstructuredand unstructureddatawhichcannotbe processedusingtraditionalmethods. Thisincreasestheefficiencyofa companytoact,deliverandtrackfaster thanearliermethods.Thislooks simple,butmayhavemanyimportant featuresattachedtoit.UPSisan examplewithits10Millioncustomers, sending18milliontrackingrequestsa day WouldneedsomethingcalledBig datatoassistthemtostreamlinetheir operationsandsavemoneyand increaseefficiency.
Whateverwespokeaboveisaboutfew emergingtechnologies..Butthe limitationsareheavy Wherearethe requiredskillstoperformallthese? Arethegovernmentassistingin
CXO Standpoint
researchandprojectservices?Are sufficientfundsbeinginvestedtotrain peopletoperformthesehighlytalented skills?TheanswerisNO.Westillhave anacuteshortageofskillsformostof theemergingtechnologiesandthereis abiggapthere.
themarketiskillingyoungtalent.
Entrepreneursaretakingalotof challengeswhendealingwithbig corporategiants…entrepreneursare killingthemselveswithindigestion. TheydonotknowwhentosayNOtoa
Togettherequiredfundingisoneof themainproblemswhatcurrent entrepreneursarefacing..Sowesee manycompaniesfailonthevergeof beingsuccessful.Toendthisnote.. Everythingiswithyouasan entrepreneur Thinkingofbeingan
Governmentandbigcorporate fundingsonresearchandtrainingon theseskillsatanominalandaffordable priceisverymuchimportanttoget thosetalentedITguystodomanyof these.InacountrylikeIndiaand China..Ihaveseenplentyoftalented youthwhoisdeprivedofgetting trainingontheseduetoheavycosts involvedandanarrowapproachby somecorporategiantstomonopolize
client..Theyneedeverythingandthey cannotdeliver.Thisisnothingbut GREED.Getoffit..Workonwhatyou candigest.Entrepreneursneedto createaworkculturewheretheycan retainskilledworkersorTalenttobuild theircompany.Withincreasedfederal regulations,laws,etc..Theyare overburdenedwithotherprioritiesthan maintainingahealthyflowstreamof whatismainlyrequired.
Entrepreneuritselfisagreatsuccess.. Thenwhycan’tyoutaketheboatto theshore?Ifit’sfear-getoveritandI alwaysbelievein“EveryEntrepreneur hashisday.”
