The 10 Most Inspiring Business Leaders Making a Difference, 2022 April2022

Editor’s Desk

A New Calling in Digital Age

Thinkaboutthetimeswhentheseedsof

digitalizationbegantosproutwiththeintroduction oftheinternet,graduallygrowingacrosstheworld withstrongerrootsandwidespreadbrancheslikethe Árbol del Tule. Theworldhasrapidlychanged,and digitalization’simplicationineverybusinesssectorhas transformedtheperceptionpreferredinconventional methodologies.

Canyouimagineoperatingabusinesstwodecadesago, whenthemarketingmediumswereexpensiveandlimitedto radio,TV,newspaperads,andseveralprintmediums?It waschallengingtoexpandthebrick-and-mortarofany organizationwhilecreatingapowerfulconnectionwiththe masses.Theheavyreliabilityofwordofmouthdrovemany businesses;however,thatisn’tthecasetoday The technologiesthatarecurrentlyaccessiblehavemadeit extremelystraightforwardtoconnectandexpandabusiness withstoutacumenandethicsinabriefperiod.

Themassiveshiftscausedbytechnologydisrupted leadershipthroughoutthedigitaldecades,contributingto thesteepriseinentrepreneurialprojectsglobally.Several digitalplatformscameintofruitionwithuniqueideasand havegrownexponentially,connectingpeopleworldwide. Theentrepreneurswhoperceivedsimilarforthcoming changesoutlinedtheframeworkofthemodernbusiness world.Followingtheconceptof simplicity tomakeevery aspectoflifemoreaccessible,theseleaderscameupwith intriguingideas,turningthemintorealitytostrengthenthe foundationofagreatfuture.

Today’syoungleadersareimbuingtheirexpertiseinevery sector,findingthedireneeds,andupgradingtheexisting methodologiestostayparallelwithevolvingtimesto becomethedifference-makersoftomorrow.

WhenIreminiscethepast,Igenuinelyseethese changesaffectinghumankind,certainlybringingthe must-neededchangetoadapttothedigitalworld, whichhasbecomethenewnormtoday.Itis astonishingtoseetheworldandpeoplearoundus growexponentially,whichgivesmehopeforabetter future,andleadershipinthedigitalagewillleada pathtowardsit.

Keepingsimilarthoughtsinmind,InsightsSuccess featuresleadersacrossseveralsectorswhoareatthe forefrontofleadingusintoadigitalfutureinitsnew edition, “The 10 Most Inspiring Business Leaders Making a Difference 2022.”

Ihumblyencourageyoutogothroughtheedition, readabouttheseleaders’uniquejourneys,andknow whattheyareplanningforthenextadventure.While flippingthroughpages,haveaquickrundownofthe articlespenneddownbyourin-houseeditorialteam andCxOhighlightingtheindustryinsights!

Delvein!

Rooted Empathetic Approach of Inspiring Leadership

Managing

Business

SME-SMO

Circulation

FeaturedPerson

AliceChang CEO

CarstenNygaard Brogger FounderandCEO

DerekAnthony VicePresident

DavidWachs CEO

JeanineJerkovic Economic DevelopmentDirector

KarinVolo ManagingDirector HeadofFinancial MarketsUAE

MayYap SeniorVicePresident

MohammedMubin Mallick CEO&Founder

RanRachlin Co-founder&CEO

WilliamShum Founder

The

Inspiring Business Leaders

Most Making a Difference 2022

Name

PerfectCorp perfectcorp.com

CasusGrill casusgrill.com

WoodmontCompany woodmont.com

Handwrytten handwrytten.com

Surprise AZsurpriseaz.gov

Evoloshen evoloshen.com

Iht iht.com.sg

KiranSmart kiransmart.com

Ubertesters ubertesters.com

Memorigin memorigin.com

PerfectCorp.istheworld’sleadingbeautytechsolutions provider

CasusGrill™isanaward-winningDanishinnovationcompany

Woodmontspecializesineveryaspectofcommercialreal estate,includingdevelopment,assetmanagement,tenant representation,brokerage,constructionsupervision,and investmentsales.

Handwryttenallowsyoutosendrealcardsandnoteswithyour messagewritteninpenandink.

Surprise,Arizonaishometonearly140,000residentswho enjoysafeneighborhoodsandafamily-friendlyenvironment.

Evoloshenistransformingbusinessthroughculturebybringing joytotheworkplace.

LHTHoloingsistheTransportation,LogisticsandStorage.

KiranSmartisaTopITCompanyinKuwaitthatprovidesan industry-standardintegratedsolution,ITconsulting,IT maintenance,ITconsultancyandITsolutions.

Ubertestersisacrowd-based,completemobileapps/web testingsolutionprovider.

“Memorigin”,acombinationof“memorial”and“original”, representsthefountainofhopeforhumankind.

William Shum Founder and CEO Memorigin Watch Company Ltd

The Rooted Empathetic Approach of Inspiring Leadership

Whatmakesaleaderdistinctfromothersistheir

perceptionofseveralbusinessaspects.Though, thesimpleactoflisteningtoitselfisanactof inspiration.Peopleoftenwanttobeheard,andwhena leaderrespondstotheirwords,itcreatesgoodwilllaying thegroundworkforstrongbusinessrelationships.Akinto suchqualitieswhilealsoincorporatingkindnesstogive peopleastrongvoice,WilliamShumistrulyaninspiring leader

WilliamistheFounderCEOoftheHongKong-based MemoriginWatchCompany,specializingintourbillon watches.Heutilizedhisexemplaryentrepreneurialskillsto elevatethecompanyachievingmajormilestonesinhis businessjourneyoveradecade.

InsightsSuccesscaughtupwithWilliamandtalkedabout howhesuccessfullyconductedhisbusinesstopenetratethe internationalmarket.

Below are the highlights of the interview:

Briefouraudienceaboutyourjourneyasabusiness leaderuntilyourcurrentpositionatMemorigin.What challengesdoyouhavetoovercometoreachwhereyou aretoday?

IstartedthiscompanywhenIwas25.Thoughithasbeen tenyearssinceIbecameabusinessleader,Iamstill learningtobeabetterone.Havingreadlotsofbooksabout leadership,IparticularlylikeGaryVaynerchuk’s.Hetaught

methepowerofkindness.Inmyjourneyasafounder,the approachIhaveusedthemostistotry,observe,adjust,and tryagain.Sometimesthingsdon’tgoasplanned,soit becomesmoreimportantformetothinkfrombroader perspectives.Ialwaysencouragemyteamtosharetheir ideasandshowrespect.Iactivelylistentomybusiness partnersandtrytounderstand.Kindnessisn’tjustabout beingnice,whichsomehowisperceivedasbeingweak;it isanessentialskillforgoodleadership.Withthisvirtue,I successfullyleadMemorigintoachievevariousmilestones.

Oneofthebiggestchallengesformeisbrandpositioning. MemoriginisaHongKongbrandthroughwhichIwantto proudlypresentthecharismaof“EastmeetsWest”andto spreadthecruxofthisculturalspirittoallpartsofthe world.Despitehavingahighqualityofproducts,Asian brandslikeMemoriginaresomehowdifficulttoexpandinto WesternmarketsbecauseSwissbrandsdominatethe world’swatchmarketsandconsumers’preferences.Ihave tospendmucheffortonmappingoutstrategiestochange theperceptionsofconsumers.

WordsofGratitude

Iwouldliketospecificallyexpressmyheartfeltgratitudeto mybusinesspartnerMr.HikaruNakagawa.Wegottoknow eachothertenyearsagowhenMemoriginfirstparticipated inHongKongWatchFair.Hevisitedmyofficeandbought afewpiecesforawatchqualitytestinJapan.Afterthe watcheswereawardedthetop-qualitycertificatebythe prestigiousJapanesewatchcertificationinstitute,hestarted

thepartnershipwithmeatthedropofahat.Intheseten years,wemadeconcertedeffortsinnumerous collaborationsandinvitedmanyAsiancelebritiestotake partinourprojects.Astronginternationalrelationshipis builtastheseopportunitieshavefacilitatedcross-cultural trustandcommunicationamongHongKong,Mainland China,andJapan.ThankstothehelpofMr.Nakagawa, Memorigin’swatchescouldbedistributedinDr.Haruhisa Handa’sHANDAWatchWorld,oneofthebiggestwatch retailersinJapan.Dr.Handaismulti-talentedand charismatic.Workingwiththemhasbroadenedmyhorizons andboostedmyteam’screativitytodesignmoreunique watches.Theyweretrulyinspirational.

TellussomethingmoreaboutMemorigin,itsmission, andvision.

BeingthefirstHongKongbrandthatspecializesin tourbillonwatches,Memoriginintegratesmarvelous orientalartsandtopwesternwatchmakingskillstoproduce tourbillonwatcheswithprominentculturalfeatures.

“Memorigin,”acombinationof“memorial”and“original,” representsthefountainofhopeforhumankind.Watches recordthepassageoftime,andtheconstantrotatingofthe tourbillionbalancewheelsymbolizeslife’stickingengine. Weallplayapartinthejourneyoftime–eachtourbillon watchwornisacollectionofemotionsanddreams,a witnesstotheupsanddownsinlife.Whencreatingevery exquisitetourbillonwatch,Memoriginisdevotedto creativity,determination,andhope.Itishopedthateach watchcanigniteinspirationandcouragetoseize opportunities,conquerchallengesandrealizedreams, creatinginfinitemiraclesahead.

Enlightenusonhowyouhavemadeanimpactinthe watchcomponentsthroughyourexpertiseinthe market.

Memorigin’spassionforwatcheshasdriveninvestmentsin researchanddevelopment,bothintermsofmodelsand technology,pushingtheboundariesofwhatispossible,and creatingtourbillonwatchesthatbringendlesssurprisesto customers.Weproduceourin-housetourbillonmovements, frombuildingthehalf-skeletonizedratchetandbarrelto developingthe“autorotor”self-windingcaliber.Wemade breakthroughsinbluesapphireglasscuttingandengraving technology.Wecreatedwatcheswithdoubletourbillon

We are committed to sourcing materials of the highest quality from different countries and utilizing the cutting-edge Swiss machineries to manufacture our watch components.

movementsandacentraltourbillonwithfree-sprung balances.WealsohollowedouttheJapaneseAkoyapearls andplacedtritiumgastubesinforluminescence.Wehad three-dimensionalreliefsonthedialwithadome-shaped 2.5Dsapphirewatchcase.Thatsaid,polishingandwatch designarenotneglected.Wecontinuouslyimproveour finishingprocesseswhileturningimaginationintoreality

Undeniably,technologyisplayingasignificantrolein almosteverysector.Howareyouleveraging technologicaladvancementstomakeyoursolutions resourceful?

Manypeopleconsiderdigitaltechnologyandtraditional craftsmanshiparetwoseparatethings.Wethink technologiescanassistartisansincreatingbetterworksand revivingtheculturalheritage.EventhoughMemorigin’s watchesareassembledmanuallybywatchmakers,thebrand utilizescutting-edgemachinerytomanufacturewatch componentsofthebestquality.Payingattentiontoevery detailisthekeytoproducingmasterpieces.

Ontheotherhand,wehavebeenkeepinganeyeonthe nascenttechnology.Astheseadvancementstouchevery aspectofthebusinessesnowadays,weshiftmorefocusto digitalmarketingandincorporatevarioustechnologiesin businessoperationtofacilitatetheconversioninsalesfrom onlinetooffline.WeeventappedintotheNFTmarket recentlyinourcollaborationwiththeNBArisingstar LaMeloBall.

Wheredoyouenvisionyourselftobeinthelongrun, andwhatareyourfuturegoalsforMemorigin?

RatherthantheFounderandCEO,Iregardmyselfasa spiritualleaderofMemorigin.Incorporatingvision,faith, andaltruisticlovetomotivatemyteam,Ialsopumpnew energyintomybrandasacreator.Ifabrandjustfocuseson oneoffering,consumerswouldbecometired.Inthelong run,Iwillcontinuetorevitalizemybrand.Ihopetherewill bemorecollaborationsandevenpartnershipopportunities onagreaterscaleinthefuture.Ourongoingcommitmentto corporatesocialresponsibilitywillbenefitmore disadvantagedcommunitiesfromallwalksoflife.Ibelieve Memoriginwillbemoreappealingtoconsumerswith strongandpositivebrandequity

Whatwouldbeyouradvicetobuddingentrepreneurs whoaspiretoventureintothebusinesssector?

Itiscrucialforthemtomaintaintrustandmakekindnessa habit.Showingthesideofbeingtrustworthycanhelpget mostofthethingsdoneeffectively Yet,itiseasytolose.A lackoftrustcanbeanentrepreneur’sbiggestexpenseasit cantakealongtimeandmuchefforttorestore.Kindness referstolisteningandshowingrespect.Budding entrepreneurswillbefutureleaders,butleadershipisnot aboutforcingfellowstodowhatyousayandhavingcontrol overeverything.Acharismaticleadertapsintoheartsto lead.Equippingtheabilitytoinspireandmotivateothers towardsuccesswillmakethemlovable.Meanwhile, thinkinginreversecanenhanceone’screativity,whichcan helpthebusinessstandoutintherivalryandgetthrough thetoughtimes.Ideascomingupbythinkingfromvarious perspectivescanbesurprising.

AliceChang

Delivering The Most Impactful Consumer Beauty Shopping Experiences Using AI and AR

Asanindustryprojectedtobeworthnearly440

billiondollarsbythe2026,itissafetosay consumersareintotheirbeautyproducts.Given thecomplexityandever-growingassortmentofnewness enteringthebeautyshelves,consumersarelookingfor waystoasafelyandconvenientlyexperimentandexplore newproductsinordertomakemoreconfidentpurchase decisions.

Asabeautyloverherself,AliceChangwasmotivatedto findauniquesolutionthatimprovedtheconsumershopping journey.Shehadalwaysbeenaproblemsolverandher experiencewithadvancedARandAItechnologiessparked herdesiretotranslatetheideaforthebeautyjourney.She wantedtofindasolutionthatwoulddeliverhyper-realistic virtualbeautyeffectsthatrivaledtheaccuracyofphysical producttry-ons,inanengaged,fun,andconvenientway Herdesiretoimprovetheconsumerbeautyexperienceled totheinceptionofPerfectCorp.,theleadingglobalbeauty techsolutionsproviderusingAI&ARtotransformthe consumerexperience.

EmbracingChallengesandSolvingProblems

Alicehasalwaysbeenaleadertoembracechallengesthat solveconsumerandbusinesspainpoints.It’swhat motivatesAlicetothinkstrategicallyandfindresourceful andimpactfulwaystogrowasanindividualandasa company.Theroadtosuccessinthebeautytechcategory hasbeenanongoinghustletoprovetopotentialbrand partnersandbillionsofbeautyconsumers,thatitsvirtual try-ontechnologyandsolutionswentbeyondacoolselfie editingtool,andprovedatrueutilitytoaidintheconsumer shoppingexperience.Overtheyears,brandsadoptedthe hyper-realisticAIandAReffectsasameansofboosting

conversionandconsumershavelearnedtorelyonthetrueto-lifetry-onstohelpthemmakemoreconfidentpurchase decisions.

DeployingInnovative,ExperimentalDigitalServices

DuringpandemicconsumershavequicklyadoptedARand AIpoweredvirtualtry-onasameanstosafelyexperiment, discover,andshopforbeauty.LivinginaPandemic,virtual beautyhasbecomeanecessity,forbrands,retailers,and consumers.Withbusinessclosingsandstayathomeorders, thedemandforengagingdirecttoconsumersonline shoppingexperiencesincreased,andbrandswereforcedto looktowardtechnology-poweredsolutionstodeliveronthe try-before-you-buyconsumerjourney

Asacompany,PerfectCorp.quicklyadaptedtooffera varietyofspecialprogramstoprovidecomplimentary beautytechservicestobrandslookingtoleveragethe powerofARandAItoenhancetheironlineconsumer journeyandadapttotheevolvingimpactofCOVID-19. PerfectCorp.ishelpingbrandsleanintobeautytechwitha 360-degreeomni-channelapproachthatdeploysinnovative, experientialdigitalservicesacrossallconsumertouchpoints,instore,online,mobile,andsocial.

EncouragingFree-flowingCommunication

Apositiveworkcultureisessentialforproductivity.At PerfectCorp.,itsleadershipteamstrivestomaintainaflat organizationthatgiveseveryemployeedirectaccesstotop managementandencouragesfree-flowingcommunication fromallteammemberstohelpdrivethenextbigidea forward.Innovationandteamworkareattherootof everythingPerfectCorp.doesandnoideaistoobigortoo crazy

BeingInnovativeinApproach

InnovationisattheheartofeverythingPerfectCorp.does, andithopesthisforward-thinkingvisioninspiresitsbrand partnersaswell.It’sessentialforbusinessestocontinue findingnewwaystoaligntheirofferingsandconsumer journeywiththeevolvingconsumerdemandformore engagingshopperexperiencesandtoseamlesslyintegrate acrossallomni-channeltouchpoints.

AdoptingImpactfulBeautyTechSolutions

TheageofShoppertainmentishere,andbrandsmust challengethemselvestofindnewwaystoconnectwiththeir audience—acrossphysical,online,mobile,andsocial—and deliverimpactfuldigitalexperiencesthrougha360-degree direct-to-consumerstrategy.PerfectCorp.hopestoinspire brandstoleanintothedigitaltransformationandadoptthe impactfulbeautytechsolutions—likevirtualmakeuptryon,AISkinDiagnostics,on-demandbeautyconsultations, andARlivestreamvideocontent—inordertodelivera morepersonalizedandfulfillingconsumershopping experience.

EducatingConsumersAboutBeautyTechInnovation

Asaleaderinbeautytech,PerfectCorp.strivestonotonly serviceitsbrandpartnerswithcuttingedgebeautytech solutionstomeettheirbusinessneeds,anddeliverone-of-akindvirtualappexperiencestoitsusers,butitalsowantsto drivethoughleadershipandeducatethegreaterbeauty industry

PerfectCorp.firstlauncheditsGlobalBeautyTechForum in2019withsingledayconferencesaroundtheglobe(from NewYork,toTokyo,andParis),featuringinnovatorsand

keyopinionleaderswhocanspeaktodigitaltransformation andresultsofbeautytechinnovation.Thecompanyalso launchedaGlobalBeautyTechEducationSerieswhich offersstepbysteptutorialsspotlightingnewinnovation todayanditssuccessfulimplementation.

Furthermore,PerfectCorp.strivestocontinuetobea resourceforbrands,retailers,press,andaspiring entrepreneurs,andreleaseregularweeklycontentacrossits blogtohelpeducatereadersaboutthebenefitsofbeauty techindrivingbusinesstoday.Italsoreleasesaquarterly GlobalBeautyTrendsReportthatdivesintodataand analyticsofvirtualtry-ontodeduceevolvingconsumer beautybehaviorsaroundglobe.

UnlockingEndlessPossibilities

“Perfect Corp. is the world’s leading beauty tech solutions provider transforming the industry by marrying the highest level of augmented reality (AR) and artificial intelligence (AI) technology for a reimagined consumer shopping experience.”

ThevisionforPerfectCorp.overthenextfiveyearsisto continueexpanding,innovating,andadaptingtodeliveron themostimpactfulconsumerbeautyshoppingexperience possible.It’stimetodoubledownonAIinnovationand unlocktheendlesspossibilitiesthatthissmarttechnology bringstotheindustry.PerfectCorp.willcontinueto providecutting-edgebeautytechservicestopartnersacross theglobeexpandingtoallmarketsinordertomeetthe growingdemand.Itwillstrivetodeliveruniquebeautytech solutionsanddigitallyenhancedconsumerexperiencesto theindustry,leaningintothedigitaltransformation.Italso envisionscross-categoryexpansionusingadvancedbeauty techforjewelry,hats,eyewear,accessoriesandbeyond. Alicesaysthatthe‘skyisthelimitsostaytuned’.

EnlighteningEmergingInnovators

Alice’smessageforaspiringentrepreneurshasalwaysbeen todreambig,embracechange,andnevergiveup!Shesays thatthismentalitywillinspireafutureofinnovatorswho embracechallengewithconfidencenecessarytoachievethe impossibleandbreakboundaries.

Carsten Nygaard Broegger Founder and CEO

ApS

Carsten Nygaard Broegger

Leading YOU to Choose a Better Future

Innovativeideasarethepredicamentoftheleadersthat

tookadifferentapproachandtookvalidactionsto makethemareality.Itmakesthemunique,anda sought-outleaderkeenondrivingchangecaninspire, cultivate,andignitemeaningfulchangesintheworld.Akin tosuchinnovativeleadershipskillsisCarstenNygaard Broegger

AstheFounderandCEOofCasusGrill,Carstenaimsto becomearolemodelforthemarketindisposablebarbecue andinspireotherstobecomehealthierandenvironmentally consciousabouttheproductstheymayencounter.

CasusGrill™isanaward-winningDanishinnovation companywithagreenDNAandpassionformakinga differencefortheplanetearth.Itaimstocombine sustainabilityandsmart,functionaldesigntore-designand makeagreentransformationofexistingproducts,whichwe useeveryday

APersistentJourney

Bornandraisedinafamilythathasalonghistoryinthe furnitureindustry,Carsten'supbringingwashighly influencedbylifelessonsandchallengesthatcamewithit. Hereminiscedthattheconversationsatdinnerwereoften abouthowtheycouldchangeandinnovatewhileperceiving hownewtomorrowwillbe!

Creativityanddevelopmenthavealwaysbeentheessential thingsinCarsten'slifethathelpedhimshapetobecome

whatheistoday.Hesays, "My wife often expresses her dissatisfaction when we shop because I do not look at the products, but more how things change. It can be anything from store decor, customer behavior, trends, and compositions or how things are simply made!”

Carstenknowsthatbeinganentrepreneurisnotjustrosy! Gettingagoodideapresentsmanychallengesand

ponderingquestions.Howshouldyournewideabemade? Howdoyoufundyouridea?Howtocreatesuccesswiththe idea?Howdoyouprotectyouridea?Speakingfrom experience,Carstenasserts, "I have made my mistakes and fallen into many "stupid" fall groups. One thing is for sure if you do not dare to think differently and change things, the road to success is much longer.”

Carstenstatesthateverythingmaysoundextremelysimple, butpersistenceisoneoftheessentialcornerstonesof success.Heknowsthatmostpeoplegiveupjustbeforethe finishline!Carsten'smottosiswhenadoorcloses,three newdoorsopen–itisalwaysamatteroffindingthemin time!

Ifyouarenotconstantlyevolving,thenyouarein liquidation.

TheInception

CarstenassertsthattheideabehindCasusGrillaroseonan RVtripintheFrenchmountainsbackin2009,wherehehad theexperienceofusingdisposablealuminumgrills.The firstdidnotstart,andthesecondtookalongtimebeforeit

gothot,andtheheatwasunevenandtoughtocookon.He says, "Our son was eight years old and very curious. By accident, he touched the aluminum tray and got a small blister. But it was not just that - the discarded aluminum trays from the disposable grills lay left around in fields, in bushes with burn marks after use. A really bad experience!”

Thus,CASUSGRILLwasborn!

TheDNAofCasusGrillistocombinesustainabilityand smart,functionaldesigninre-designandgreen transformationofexistingproductspeopleuseindailylife atanaffordableprice.

CasusGrillisaninnovativeandgreencompany.Itwantsto becomearolemodelforthemarketforsustainableproducts andinspireotherstobecomehealthierandenvironmentally consciousabouttheirproducts.

EffectiveImpact

Carstenexpressesthatthebarbecueandaccessoriesmarket hasalwaysbeenconservative.Thelackoffocuson sustainabilityandgreentransformationhasbeenahallmark

oftheindustry Thebiggerandmoremasculinethegrillcan get-thebetter!

CasusGrillhasanentirelydifferentapproachandpointof view,wheresustainabilityplaysacrucialroleintheproduct beingconvenientandsolvingthechallengesoftheexisting disposablealuminumgrill.Ithasmadeagreen transformationofoneoftheessentialthingsinhuman existence-cooking,however,withaminimumfootprintin naturecomparedtotheexistingproductonthemarket!

SustainingEnvironment

InCarsten'sview,technologyismanythings.However, CasusGrillisonlymadeofsustainablematerialslike cardboard,bamboo,lavastone,andbamboobriquettes.All biodegradablematerials,exceptthelavastoneinsulation, areinorganicandneutralproducts,withoutanyriskof rottingortransforming.Itcanberecycled,andthereisno needforalandfill;itcaneasilybereturnedtonatureor evenusedassoilimprovementand100%purecultivation forplants.

Todothis,you'llneedfireandcardboard.Thekeyistouse andputtogetherdifferentmaterialsinanewway-ina specificrelationshipandaparticulardesign.

Carstennotes, "What may not be possible today will be possible tomorrow - the sky is the limit, or you set the limit!”

ThePreparationforMETAUniverse

AccordingtoCarsten,VirtualShoppingwillbethenextbig thingintheMETAuniversecombinedwithartificial intelligence.Onecanvirtuallywalkaroundalocal supermarket,hardwarestore,orshop.Henotesthatonecan talktotheclerkandreceiveguidanceinthebuyingprocess, demonstrationofproductsifdesired.

Carstensays, "CasusGrill will be ready and a part of this META universe when it becomes a reality. CasusGrill must be able to be bought, experienced, and enjoyed with family or friends in a virtual way anywhere in the world.”

“CasusGrill is here to make its green print on our planet.

ALongWayAhead

InCarsten'sview,CasusGrillisjustthebeginningofalong journeythatneverends. "There will always be products where green transformation will be relevant. One day it will be relevant to make a green transformation of green products that already exist - due to technology evolving at a rapid pace and making the impossible possible today." CasusGrillwillalwaysstrivetobeoneoftheleadersinits segment.

IdeastoReality

Carstenadvisesbuddingentrepreneursaspiringtoventure intotheconsumergoodssectortotakeeventhemost impossibledreamsandmakethemcometrue.Hebelieves thatthisiswherethebestideasemerge!Hecontinues, "Never take a NO for an answer, even if it looks bad and you thought all options are exhausted. There is always a solution to everything - it's just about finding the right solution. Never be greedy as it can end your days as an entrepreneur.”

Carstenaddsthatgoingtoastoreandgettinginspired-the taskissimple-justdoitbetterthanyourcompetitorsand keepitassimpleaspossible.

Alwayschoosethepathtoabetterfuture!

David Wachs

Building Lasting Bonds with Customers through Power of Handwritten Notes

Inanagewhereeveryoneisdrowninginelectronic communication,handwrittennotesreallystandout. Theygoalongwayinbuildinglastingrelationships withpeople,andcompaniesthatsendnotesaresetapart fromthecompetition.Tohelpitsclientsleveragethis untappedformofoutreach,Handwryttenautomates handwrittennotesonbehalfofcompanieslargeandsmall.

Handwryttenwasfoundedtofillanunmetneedofsending handwrittennotesaseasilyassendinganemail.Tosolve thisproblem,thecompanyinvestedheavilyinroboticsto buildamachineunmatchedinhandwritingqualityand scalability ThemindbehindthecompanyisDavidWachs, CEO,FounderandChiefRobotMechanic.Aserial entrepreneur,Davidisbringingbackthelostartofletter writingthroughscalable,robot-basedsolutionsthatwrite one'snotesinpen.

TheChallengeofEducatingPeopleabouttheUnique Service

Handwryttenwasfoundedin2014.Thefirstchallengethat Handwryttenfacedandisstillfacingismakingitstarget audienceawareofitsservice.Handwryttenisveryunique andhastrulydefinedthespaceofautomatedhandwritten notes.Ithasbeensuccessfulindoingthisprimarilythrough

FacebookandLinkedInadvertising,butalsothroughearned andpaidmediaplacement.

DeliveringRealisticHandwriting

AsHandwryttenhasgrown,itneededbetterrobotstowrite thenotesforitsclients.Itsinitialvendor'stechnologywas antiquated,andtheresultswerenotinlinewithits expectations.Fouryearsago,Handwryttenbeganajourney todesign,programandbuildrobotsitself.Now,ithas115 custombuilt,pen-wieldingrobots.Theserobotsdeliverthe mostrealistichandwritingavailable.Handwryttenbuilds theserobotsformuchlessthanitsoldrobotsusedtocost, allowingittoscaleupfaster.Asithasfullcontrolofthe softwareandfirmware,itdesignsfontsandsignatures quickerthanitcouldhaveotherwise,andmakesadditional improvementstoincreaserealismaswell.Handwrytten's robotsarenowitspointofdifferenceandnoothercompany comesclosetoitscapabilities.

LearningfromtheGreats

DavidstatesthathewasfortunatetomeetConanO'Brien whilehewasincollegeovertwentyyearsago.Conantold Davidandhisclassmatesto“alwaysgetinoverone's head”.Davidhasneverforgottenthesewordsofadvice.He

livesbythismantradaily.Thebook“E-Myth”byMichael GerberhasalsomadeanimpactonDavid.Thiseasy-toreadbooktalksaboutsettingupone'sbusinessasa franchise,evenifoneneverplansonoperatingitasone.By goingthroughthisprocess,oneisforcedtocreateamanual, definejobs,createprocesses,andasMichaelexplains, “workonthebusinessinsteadofwork in thebusiness”.

ReachingoutUsingHandwrittenNotes

Thepandemichascreatedterribleisolationforagood percentageofthepopulation.Peopleareforcedtowork fromhome,abstainfromin-personmeetingsandgettogethersandareseparatedphysicallyfromtheirloved ones.Thisispainfulandscaryformanypeople.Davidsays thatasabusiness,itisimportanttoreachouttoone's clientsandcustomersjusttotellthemyoucare.Ofcourse, Handwryttenrecommendsreachingoutusingitsservice,as itknowsthathandwrittennotesgenerateimpactfuland personalresults.

AsacompanyHandwryttenusedhandwrittennotes throughoutthepandemic,butitsteamalsopickedupthe phone,calleditsclientsandaskediftherewasanything theycoulddotohelp.

Handwryttenisuniquelyqualifiedtoovercomethis challengeduetothenatureofitsbusiness.Bytheendof 2020,Handwrytten'sbusinesswashittingsalesrecordsas peoplebeganusingitsservicetosendwell-wishestotheir prospectsandclients.

EnsuringHappinessandProductivityofEmployees

Davidhasbuiltandsoldacompanybefore.Inthisprocess, hehaslearnedwhatistrulyimportant.Itturnsout,happy, productiveemployeesarethekey!Assuch,heworksevery

daytoensurehisemployeesarehappyandexcitedtocome towork.Whilehecertainlymakeshisemployeeswork hard,Davidwantsthemtostickaroundforthelong-haul. Hestatesthatemployeeturnoverisoneofthemost expensivefactorsinrunningabusiness.

Toimproveworkculture,Davidadvisestoholdweekly meetingsonthefinancialandoperationalstateofthe company Thiscreatesasenseoftransparencyandinstils ownershipbytheentireteam.Hesuggestspraisingpublicly andcriticizingprivately.Headvisesgiving“shoutouts”to teammembersduringtheweeklymeetingbutgiving criticismtoemployeesonlyinprivate.Healsosuggests havingfrequentfunevents.

SupportingInclusiveness

Handwryttenhasputa“HandwryttenCares”sectiononits website,withcardsforequalrightsandBlackLivesMatter causes.100%oftheprofitsfromthesecardsgotoaligned causes.

TheRoadAheadforHandwrytten

Handwryttenwillcontinueiteratingitsrobotsandcreating moreintegrationsintootherplatforms.Inadditiontoits pluginsforSalesforce,Zapier,IntegromatandSyncSpider, itisreleasingapluginforShopifyshortly,andithopesto revisititsHubSpotintegration.Itiscurrentlyrevampingits websiteandisexcitedtoreleasethenewversioninQ3of thisyear.Longer-term,Handwryttenplanstorollout additionalfacilitiesaroundtheworld.Itwillalsopartner with3PLandotherformsofpartnerstoincorporateits offeringintotheirservice.

David Wachs CEO, Founder and Chief Robot Mechanic

Handwrytten's technology allows customers to scale their handwritten outreach, creating positive impressions and long-lasting bonds.

BeingConsiderateofEmotionsofPeople

Wheneverybodyelseispivotingtowardsdigital,David advisesfutureleaderstorealizetheconsumerisanalogand emotional.Herecommendstheleadersoftomorrowto comeupwithsolutionstograbtheemotionsbehindtheir targetaudience,anddon'tjustrecreateafamiliarmarketing offeringdonebydozensofothersoftwarefirms.Davidsays thatinthelast5yearssomuchofmarketingand advertisinghasgoneonline,andthishascreatedhuge opportunitiestoimprovetheofflineexperienceaswell.

Innovation- The Key

Everydaythereisanewproductthatbrings

disruptiontothemarketandbecomesinnovative. Inthebusinessworld,innovatorsaretheoneswho lookatproblemsdifferentlyandfindsolutionsothersmay notsee.Notfollowingtraditionalmethodsandlookingfor newwaysisthewaytosuccess.

Beinginnovativeisthemostcrucialaspecttothrivein today’scompetitivebusinessworld,andwithoutit,onemay survivebutwillnotgetsuccessful.

WhatNumbersSay?

In2015,theDeloitteInnovationSurveyfoundoutthat manycompaniesapprox.sixty-sixpercentbelievedthat innovationisthekeytobusinessgrowth.Innovationallows businessestoincreasetheirreach,mergewithnewpartners, andscaleuptomorehumanforce.Addinginnovationalso putstheorganizationatapositivefrontendandattracts moreinvestorstowardsit.

WhyInnovationMatters?

Whenanorganizationcomesupwithinnovation,nomatter itssize,growthisguaranteed.Topleadingcompaniesinthe worldwithdifferentsectorslikeTesla,Apple,Google,and Microsoftareknownfortheirinnovation.Appleisthe leadingsmartphonecompanybutitgenerates1/3revenue fromitsaccessories;Apple’sAirPods'revenueismorethan Adobe,Spotify,andTwitter Thereasonbehindthis enormoussuccessistheinnovationandthefocustowards theproblemswhichcanonlybesolvedbymakingan innovativeapproach.

What’stheCatch?

Weallhaveencounteredpeopleinourlifewhoaredifferent thanothersandevenbeingaloneisnotbecomingahurdle totheirsuccess.Thelogicissimple,thinkingdifferentor outoftheboxisalsoapartofinnovationwhereonewants toexplorenewthingsbeyonditsdeclaredboundaries. ThinkingEVcarsasthefutureofautomationlookedlikea dreambutTeslamadethispossible.Thecompanydidnot choosetheeasypath,butexplorethepossibilitieswith futuristicbatteries,andenhancethedurability.Now,thisis whatanycompanycandowhichiswhatwecalladvancement.WhatTesladiddifferentlyistheyjustdidnotadvance

theirEVcarsbuttransformthemintofuturisticonesby addingautomation.Theyintroducedtheconceptofcars withouthumaninteraction.Itwascombiningtheideaof renewableenergyandmakingdrivingsaferthanever before.Today,TeslaisoneoftheleadingFortune500 companiesthathasdoubleditsrevenueinaveryshort period.

UnderstandtheMarket

Innovationisalsothekeytorulingthemarket.Themodern worldisnotwaitingforanyone,asthecustomers'demands barhaverisenveryhigh.Fromadvancedcommunication, digitalplatformstoglobalization,everythingfromanywhereisreachablenowwithoutanyboundaries.Wealready haveseenthatifanythingthathasthecapacitytobring globalimpactcanbemonitoredbythewholeworldinfew seconds.Anideathathasthepotentialtotransformpeople’s livestosomeextentorcanfilltheconsumers'demandthat hasnotnoticedbefore,isinnovation.Peopleconstantly changetheirchoicesandwantsomethingamazing,andnew withupgrades,andthatmakesthemarketunpredictable. Innovatorshavetopredictchangeandunderstandthe demandofconsumers,sothattherewillbeasolutioneven beforethecustomerneedsit.Determinationandappetitefor constantgrowthistherealqualityofinnovatorsand successfulbusinessleaders.

IdeaCheck,MarketAvailabilityCheck,ThenWhatis Next?

Transforminganinnovativeideaintoasuccessfulventureis alongjourney.Ifyouarecapableenough,youcanfinance theidea,butifyouarenotthenthereyouneedstockholders (angelinvestors)whowillprovidethefund.Butarranging thefundsandestablishingtheoperationsisonlyhalf success.Itispeoplewhobringsanideaintoreality,and thenleadittosuccess:peoplewiththesamemindset, peoplewhoareabletoseeandmodifytheperspective. Findingandaddingtalentedpeopletotheteamisessential. Andpeoplewithtalentandvisionalsolovetoworkwith innovativeideasandinavisionthatcomprisessuccess.For aninnovator,thechallengeisthethrilltheyarestarvingfor andisthewaytokeepthemencouraged.Soleadwith talent,alignvisionwithinvestors,andmostsignificantly innovate;anidea,adream,orsomethingthatcanbring change.

INNOVATION DEFINES SUCCESS

Derek Anthony A Distinct Leader with Innovative Approach

Noworkistoosmallortoobig;ifonedoestheir

workwithpassionatedetermination,onewill eventuallyclimbtheladderofsuccess.Having suchstrongdetermination,DerekAnthony,workedat22 jobsinhisprofessionaljourneylearningavaluablelesson inhindsight.EachoftheselessonsmoldedDerekinto becomingtheVicePresidentofRealEstateatThe WoodmontCompany.Histremendouscorporate backgroundinsales,marketing,operations,P&L,and negotiationskillsareunlikeanyoneintherealestate business.

Woodmontspecializesineveryaspectofcommercialreal estate,includingdevelopment,assetmanagement,tenant representation,brokerage,constructionsupervision,and investmentsales.

ADistinctJourney

GrownupinNorthCountyofSt.Louissuburbs,from cuttinggrass,tolifeguardinginhighschool,tostringing racketsincollege,tohelppayforbills,tobuyan engagementring,andthengraduatefromMissouriStatein Marketing,Derekwasn’tsurewhathewantedtopursue. DerektookhisfirstjoboutofcollegeatWoodsWire Products,Inc.,whichgothimontherightfoothavinga wonderfulfriendandmentor,JohnWiesehanJr

Johnhad15yearswithGEandacorporatestructure backgroundinSales&MarketingandpatientlygotDerek tobreakoutofhisshell.Sincethen,Derekhastakenevery opportunitythatknockedonhisdoorutilizinghisabilityto putdealstogether,whichhasbeenwithhimevenafterthe WoodsWiredays.

Overthenext17years,Derekmanaged,sold,andmarketed ConsumerElectronicproductstobigretailersand distributorsthroughout the UnitedStateswithCoby, Uniden,X-10,FulfillmentPlus,GPX,andmanymore brands.Derektraveledtheworld,visitedfactories,learned

aboutdifferentculturesprofessionally,tookhisstrengthsof directreports,andincorporatedthosetraitsintohowhe managesandleadshisteamtoday

Speakingabouthisjourney,Dereksays, “Given all my experiences from operations, P&L’s, people skills, emotional intelligence, and how to read a room, makes commercial real estate no different. It just comes down to deal-making and figuring out how to get to the closing table and being sensitive to both sides views and having an open mind, while making the soft ask.”

CrossingtheHurdles

Derekhascomeacrossmanychallengesinhisjourney.He remembersonecompanyheworkedforwasdealingwitha lawsuitof$64,000,000fornotpayingroyaltiesandthe companywasshutdown.DerekhadtosignupasanUber drivertotakecareofhistwokidsandwife,eventhoughhe hadthehighest-earningperiodofhislifeandamortgage. HealsoappliedforawarehousejobatAmazonandwas

Derek Anthony Vice President

The Woodmont Company

offeredthejob,andadaylater,TheWoodmontCompany called.

Forthefirsttwoyears,heworkedfingerstothebonefor12 hoursadaythroughcoldcallingandnetworking,getting everyleadhecoulduntilhewassatisfiedwiththeprospect list.Henotes, “Singles and Doubles are good starting points to get to the home runs, eventually. For the last four years, I still am still doubling my business year over year.”

TechnologicalImpact

Derekmentionsthattoday’srealestateindustrymakes decisionsdrivenbydata,asmuchasfinancial.Datain termsofmobiletracking,demos,salesfigures,anddataat ourfingertipshelpsthecompanymakemoreofafinite decision.Itcannowtrackvisitorsandpullthemfor yesterday,lastquarter,orlastyear,andcomparethe rankingsofthatsameoperatorelsewhereinthemarket, city,town,orUS.

DesiredChange

DerekstatesthatCRM’sareallovertheplace,andthe biggestchallengeintherealestateworldistheschedule, follow-up,andstayingontrackoneverydeal.However, prospectingLandlordsandTenantsthereareseveral avenuestogodownoneachofsideofthetable.Derek wantstocreateabusinessplanandstayontrack.Henotes, “Google Earth and Google maps have been a savior for the CRE world and amazing tools that are free to help us with our job. There are smarter folks than me that will create the next best thing, but I look forward to embracing it and learning about it!”

PreparedforChanges

Derekbelievesthattouringaspacewithvirtualreality couldbethenextdisruptor;however,itallcomesdownto whopaysforit.Woodmontisvettingnewsoftwarepartners allthetime,onlyifthetechnologyisefficient,productive, andcost-effective.Currently,Woodmontpartnerswith CoStar,LoopNet,PlacerAI,RetailTrac,andSiteSeerfor commercialrealestatevettingandanalysis.

MovingForward

Derekenvisionshimselfconductingdeals,makingnew friends,andgrowinghisteamtoamoreprominentnational footprintinNashville,Charlotte,Austin,OklahomaCity,St. Louis,Denver,andothersinthenexttenyears.Healso expectsorganicgrowthoracquisitiontoalwaysbeonthe table.

LessonsovertheYears

Derekadvisesaspiringentrepreneursnottogettooexcited ortoodown;ifyouaredoingthetedious,mediocretasksto getyouadeal,thatiswhatittakes.Hesays, “No deal is ever done until it’s done, and the commission has been paid, and tenant is open. There will be uncontrollable substances or decisions made in the process, and you cannot let it get to you.”

Concludinghisthoughts,Derekasserts, “It’s not that hard; you have to be disciplined in your everyday tasks and don’t get distracted. Remember, attitude is a choice. What gets measured gets improved.”

JeanineJerkovic

Economicdevelopmentofanyregionisthecentral

pillarofgrowthinallareasanditssustainable growthdependsongoodleadership.Cityof Surpriseisastrikinginstanceoftheabovementioned notion,asitisthrivingundertheleadershipofJeanine Jerkvoic.

Amanagementprofessional,Jeanineservesasthe EconomicDevelopmentDirectoratCityofSurprise.Her 15yearsofenrichingexperienceintheeconomic developmentindustryreflectsherpassionforeconomic development.Shebelievesthatthemostimportantskillset tobuildislearningtoembracechangeandpracticesthe sameinherapproach.

ThroughouthertenureatCityofSurprise,Jeaninehas enjoyedcreatinginitiativestochangeperceptionsaboutthe city!Inspiredbyhervisionaryapproach,weatInsights SuccesscaughtupwithJeaninetolearnmoreabouther journeyandhercontributiontothedynamiceconomic developmentindustry.

Below are the highlights of the interview:

Briefouraudienceaboutyourjourneyasabusiness leaderuntilyourcurrentpositionatSurprise.What challengesdidyouovercometoreachwhereyouare today?

IgrewupintheGreaterPhoenixWestValleyinGlendale, ArizonaandthengraduatedfromArizonaStateUniversity (ASU).Earlyinmycareer,Ihadthegreatfortunateof completingacollegeinternshipforformerUSSenatorJohn McCainandthenworkingforapoliticalactioncommittee (PAC)calledCampaignAmerica.Aftergraduatingfrom ASU,IattendedtheLondonSchoolofEconomicsinthe UKtogetamaster’sdegree.WhileintheUK,Iinterned withtheUSEmbassyinLondonandsoonaftergotajob withthedesignatedUK-basedEuropeancontractorforthe ArizonaDepartmentofCommerce.ItwastherethatIwas exposedtothecommercialtradeandeconomic developmentprofessionandlearnedaboutitasacareer option.ImovedbacktoArizonasoonafterandworkedin theInternationalTradeandInvestmentDivisionforthe

Economic Development Director

“The Surprise Economic Development team is committed to the constant pursuit of attracting quality jobs and business to Surprise and the Greater Phoenix Area.”

ArizonaDepartmentofCommerce,butitwasonlywhenI acceptedapositionattheGreaterPhoenixEconomic Council(GPEC),whereIworkedforfouryears,thatIcan sayItrulyfellinlovewiththeeconomicdevelopment profession.

IleftGPECin2006toworkwhereIlivetodayintheCity ofSurprise!IwastheEconomicDevelopmentManagerin Surpriseforoverfouryearsbutleftforanexciting opportunitywiththeCanadianConsulateinPhoenix. Shortlyafterlandingthere,theCanadiangovernmentbegan toshutterseveralUStradeandconsularlocations,and unfortunately,ourofficewasoneofthem.Ilandedatthe CityofGlendale,Arizona–myhometown–butultimately, IreturnedtotheplaceIloveandstillcallhome,theCityof Surprise!IhaveservedastheSurpriseEconomic DevelopmentDirectorformorethansevenyears! Theeconomicdevelopmentprofessionisfacedwith constanteconomic,politicalandsocialchanges,andwhileI havefoundthistobethegreatestchallenge,itisthegreatest opportunity!

Tellussomethingmoreaboutyourcompanyandits missionandvision.

ThemissionoftheCityofSurpriseEconomicDevelopment Departmentis: to accelerate an enhanced quality of life and a thriving business environment for the community through the facilitation of new employment opportunities and workforce development initiatives; the attraction of retail amenities; the promotion of entrepreneurship and small business growth; and the retention and expansion of local businesses.

Untilrecently,theSurpriseEconomicDevelopment Departmenthasbeenprimarilyfocusedonstrategic industryandbusinessattractioninfourkeygeneralsector areas:advancedmanufacturing,innovation,medical excellence,andsignatureretail.Businessretention,small businessassistance,workforcedevelopmentand infrastructure,whileimportant,havegenerallybeen secondaryforusuntil2021.Thisfocuswillchangealotin 2022!

Movingahead,itwillbeessentialtopivotquicklyand executeeffectiveworkforcedevelopmentandinfrastructure supportprogramsthatallowustoaccommodatethecurrent surgeofcommercialandresidentialgrowth.

Describeindetailthevaluesandtheworkculturethat drivesyourorganization.

Iamahugebelieverinservantleadership,andtheCityof Surprisehasaculturethatreflectsandsupportsthis.Itis importanttobuildaculturewherepeopleconnect,relateto oneanother,andbuildoneanotherup.AsImentioned before,economicdevelopmentisadynamicindustry,and therecanbeconsiderablepressuretomeet–orevenexceed –expectations.Thismakesitcriticaltohiretalented, likeableindividualswhoaren’tafraidtoleaveegosatthe door,andIamluckytoworkwiththebestteaminthe world.

Undeniably,technologyisplayingasignificantrolein almosteverysector.Howareyouleveraging technologicaladvancementstomakeyoursolutions resourceful?

Technologyhasmadeusallmorevirtuallyaccessible,and theSurpriseEconomicDevelopmentDepartmentisno exception.Ourmarketinghasbecomemorecreative, especiallyaswehavehadtoadaptandcreatemeetings, eventsandevencommunitytoursofSurpriseinavirtual format!During2020,wehadaprospectivecompanyunable tovisitduetorestrictions,andwewereabletoproducea customvirtualtourvideoforthem,whichimpressedthem! Additionally,wehostedafirst-evervirtualSpringTraining VIPeventwithover200businessesanddevelopment professionalsonline–andasaresult,wenowhavea signaturerestaurantnegotiatinginourmarketafter attendingthat!

What,accordingtoyou,couldbethenextbigchangein EconomicDevelopment?Howisyourcompany preparingtobeapartofthatchange?

Thenexttidalwaveintheeconomicdevelopment professionistheworkforcedevelopmentissue.Itwillbe everyone’sgreatestchallenge–andgreatestopportunity

Overthenextseveralmonths,wearealigningour workforceandindustrypartnershipswithcertificationsand resourcestohelpaccelerateopportunitiesfordislocated workers,youthandremoteprofessionals.Workforce developmentwillbecomeourprimaryfocusin2022.

Wheredoyouenvisionyourselftobeinthelongrun andwhatareyourfuturegoalsforSurprise?

TheCityofSurprisehasincredibleeconomicassetsthatare anyeconomicdevelopmentprofessional’sdream:a successfulbusinessincubator;anemergingdowntownwith aresidentialuniversity–OttawaUniversityArizona-as wellasanaward-winningSpringTrainingstadium; developableland;highwayaccessibility–andevenrail!My futuregoalsaretoleadinitiativestocreateathriving downtown,toigniteouruntappedworkforcepotential,to supportnewinfrastructuresolutions,suchasbroadband development,andtoattractmorecommercialand employmentopportunitiestoourfuturegrowthareain NorthSurprise!

Whatwouldbeyouradvicetobuddingentrepreneurs whoaspiretoventureintotheEconomicDevelopment sector?

Iamabigbelieverinjustputtingyourselfoutthereand talkingtopeople!Myadvicewouldbetoreachouttoa localeconomicdeveloperlikemyself,haveavirtualchator acupofcoffee,andlearnmoreabouteconomic developmentasacareerpath.

The 10 Most Inspiring Business Leaders Making a Difference, 2022

Karin Volo

Empowering Businesses with Cultural Transformation

usinessesthriveonprovenleadershiphacks!And, oneofthemostpromisingcorporatepracticesis creatingthehappiestandmotivatedworkforce, whichultimatelyleadstohappycustomers.

ganizationsthatemphasizeonrevitalizingthework culturewithleadershipskillsreceiveexponentialgrowth. ,employeeengagementisnotanoptionanymore; ratherithasbecomeanecessitytodrivegrowthfor companies,businessleaders,andemployees!

ThiswasverywellunderstoodbyCEOandChiefJoy BringerofEvoloshen,KarinVolo.Shehasbeen empoweringorganizationswithheruniquecultural transformationmodel,whichinvolveseducatingemployees andtopmanagementprofessionals.Shehasexpertisewith conversationalintelligence,masterminding,andone-on-one leadershipcoaching.

Byimpartingcaringculturesatworkplaces,Karinaimsto createaproductiveenvironmentforcompaniesandtheir employees.

WeatInsightsSuccesscaughtupwithKarintolearnmore aboutherexcitingjourneyofmentoringbusinessleaders withEvolvoshen.

Letuslookintotheinterviewhighlightsbelow:

Briefouraudienceaboutyourjourneyasabusiness leaderuntilyourcurrentpositionatEvoloshen?What challengesdidyouhavetoovercometoreachwhereyou aretoday?

MyearlycareerwasinExecutiveSearch,headhunting, coaching,andmentoringbothintheUnitedStatesandin Europe.Afteramajorlifecrisisthatlastedfouryears,my workpivoted.IwasdrawntoteachingalotofthetoolsI’d learnedtomanageduringthemostdifficulttimeinmylife. Thisledtowritingbooks,inspirationalspeaking,and

corporatetraining.Thebook Engage! wasthecatalystin creatingmycurrentcompany,Evoloshen,wherewehelp transformbusinessthroughculture.Ibelievein empoweringpeopleintheirworksothattheyfeel passionate,engaged,andarehighlyproductive.It’sawinwinforbothemployeesandcompanies.

TellussomethingmoreaboutEvoloshen,itsmissionand vision.

Evoloshen’spurposeisbringingjoytotheworkplace.We dothisthroughinspirationandteachingempoweringtools. Therearethreemainpillarswefocusonundertheumbrella ofculture:engagement,purpose,andtrust.Wehave programsandstrategiesforcompaniesandleadersthathelp tobringoutthebestofanorganization.

“ I believe that the majority of the 7.2+ billion people on this planet want four things in their lives: love, peace, joy, and abundance.” “

Enlightenusonhowyouhavemadeanimpactinthe mentoringnichethroughyourexpertiseinthemarket.

Evoloshenhasabigimpactonseverallevels.Wesupport, mentor,andcoachtopmanagementtocreateahightrust andcaringculture.Weofferprovencompanywidetraining andcertificationprogramsthatteachemployeeswith empoweringskillsandhands-ontoolstheycanuse immediately.Wealsofacilitateteamleadershiplearningand masterminding.Evoloshenhasateamofincredibletrustbasedleadershipcoachesthatcanworkone-on-onewith leadersandemployeestosupportthemaswell.The combinationoftheseprogramsandserviceshasadirect positiveimpactonthewell-beingofthepeopleandthe bottomlineofanorganization.

Undeniably,technologyisplayingasignificantrolein almosteverysector.Howareyouleveraging technologicaladvancementstomakeyoursolutions resourceful?

Evoloshenhadalreadyofferedonlinetrainingandprograms globally,priorto2020.Wewereabletopivotquicklyto 100%virtualtrainingsin2020andsimplyscaledupour workduringthattime,supportingmanycompaniesduring somechallengingtimes.Wearelookingforwardtooffering livetrainingagainbutthelastcoupleofyearshaveproven thatitispossibleandcost-efficienttoinvestinallthe employeesanddotrainingtogether.Ithelpstohave everyonelearningandgrowingtogetherandwhatwe’ve seenisthatit“superboosts”thecultureandconnectionof theemployees.It’slikeputtingthecultureonsteroids!So, wewillcontinuewithusingtechnologiesforouronline work.OneotheraspectofEvoloshenisthatwearecreating amicrolearningplatformofferingtobothprivateclients withcustomizedtrainingandindividualswhoareinterested intopicsaroundculture,engagement,trust,conversational intelligence,resilience,self-leadership.andhavemuch moretocome!

Ifgivenachance,whatchangewouldyouliketobring intheemployeeengagementindustry?

I’dloveleaderstounderstandthevalueofinvestingintheir employeesandthepositiveimpactthishasonthebottom line.ItbecomesaneasysteptotakewhenCEO’sand CHRO’scanseetheimpactandresults.Idobelievewe’ll gettoapointinthefuturewherewewon’tneedtotalk aboutemployeeengagementbecauseitwillbecomethe norm.ButwehaveaLOTofworktodobefore!According toGallup,only20%oftheglobalworkforceisengagedand

80%arenot.Thesolutionisproactivelyworkingon creatinghightrustcaringcultureswherepeoplefeelvalued. Thisdrivesthehigh-performanceteamthatleaderswantto see.

What,accordingtoyou,couldbethenextbigchangein culturaltransformation?HowisEvoloshenpreparingto beapartofthatchange?

WearecurrentlydealingwiththeGreatResignation.The futureofbusinesseswilldependoncreatingacultureanda companythatbothemployeesandcustomerslovebecause ofitsbiggerpurpose.Weareseeingagreatdividebetween purpose-drivencompaniesandtoxicorganizations. Purpose-drivencompanieswithcaringcultureswillmore easilyattracttoptalentandhaveanobviouscompetitive edge.Toxiccompaniesthataredamagingtheplanetand theirpeoplearesimplynotsustainableandwillnotsurvive. Plus,weareabouttoexperience100yearsinchangewith technologiesfrom2022to2026.Weneedtohaveanagile, fast-movingmindsetincompanies.Thisisthewakeupcall forleaderstopayattention,rightnowbecausenothingcan stopthismovement.Wearegoingintoafewchaoticyears untilthedustsettles.Evoloshencanbeagreatsupportto leaders,theiremployees,andtheirorganizationsforall theseemergingtrendsandchanges!

Whatwouldbeyouradvicetobuddingentrepreneurs whoaspiretoventureintotheorganizational developmentsector?

Itisvitalforanyentrepreneurtohaveclarityintheir purposeandhavepassionfortheirwork.Thatiswhatwill getyouthroughtoughtimes.Ifyouonlystartabusinessfor moneyortomakeanexit,youmaysucceed,butyourlife mayfeelveryemptyintheend.I’vecoachedsomany leadersinmid-lifewhohaveexperiencedwhatlookslike successontheoutside,butinsidetheyaremiserable. Havingabiggerpurposewillgiveyoumeaningandkeep yougoingnomatterwhat.Whenyouhavethatforyourself, dothesamewiththecompanyyouwanttobuild.So,my adviceistostartwiththepurposeandpassion,firstand foremost!Therestwillfollow

MAY YAP

A Proficient with Extensive Work Experience

“Deforestation is one major cause of climate change. Recycling is one of the many eorts that reflect our commitment toward mitigating climate change and global warming”

We must know the market well, identify our competitors’strengths and weaknesses. Build rapport with customers, find out what matters to customers, provide solutions, and solve their matters,” saysMayYap.Sheisthe ,and ManagingDirector CEO of andaccountableforstrategic LHTHoldingsLimted ITmanagementandsmoothdaytodayoperationsacross operatingsitesinAsiaandUS.

MayhasExtensiveManagementConsultingExperience advisingclientsonbusinesstransformationinitiatives; familiarwithoperationsinManufacturing,Government, pharmaceutical,BankandInsurance,Telco,FMCG, AirlinesandLogisticssectors.

InaninterviewwithInsightsSuccess,MayYap highlightstheimportanceofcustomerserviceand understandingthemarketonewantstogrowin.

Belowarethehighlightsoftheinterview:

Kindlytakeusthroughyourjourneyonbecominga youngandproficientshepreneur.

ItallstartedinDecember1977,aftercompletedmy secondaryschool,IjoinedformerLianHupTimber TradingCobeforeitwasretitledtoLHTHoldings Limitedasamulti-taskingclerkwhichhandlesaccounts, administration,operations,andhousekeeping.Atthat time,thefirmhadaround20employeesandonleasing landsizeoflessthan1000sqmsituatedinaremotearea inthenorthregionofSingapore.

Duringmy40yearsofservicesatLHT,Ihaveclimbed thecorporateladderthroughrank-and-filefromanadmin clerktoachairwoman.Ihavewitnessedthechanging landscapefromatraditionalcompanytoan environmentallyfriendlycompany.

Astimewentby,woodpalletsbecameprominentas manyforeignMNCsinvestedmassivelyinSingapore thatrequiredthesepalletsasexportgoods.And inevitably,LHTfollowedthesamewindtoo.Atthat time,Singaporewasonitsjourneytowarddevelopment andthefirmgrewsotremendouslythatwehadtopursue biggerlandinSungeiKadut.

Movingthefactorytwotimes,in1988,thefirmacquired a35,680sqmland,andthecompanystaffstrengthwent upto168employees,andwiththerighttiming,the grouprenamedtoLHTHoldingsLimitedwhenlistedin themainboardin1999.

Duringthistime,IwasSalesDirector-inchargeofall salesandmarketingfunctions.Perceivingthe opportunitytobeanExecutiveDirector,Ibecameoneof themajorshareholdersduringthecompany’s reconstruction.

IwasappointedastheactingManagingDirectorin2016 duetomyMDhadhealthissues.In2017,followedby theretirementofmyfounderMD,Iwasre-designation asthechairwoman,ManagingDirector,andCEO.

Howdoyoudiversifyyourorganization’sofferingsto enticethetargetaudience?

Woodpalletshavebeentraditionalformorethan60 yearssinceworldwartwo,toenticeourtargetaudience weneedtoprovideacompetitiveone-stopsolution. Besidessellingwoodandplasticpallets,wehave technologypalletsknownassystempalletsthat cooperatewiththeRFIDsystem.Wealsomanufacture

environmentally-friendlypalletsthatmakefrom recyclingwoodwaste.By2013wetookovera bigplant atJohor,MalaysiaforGreeninnovativeGpacmoulded palletproduction,andbecameamultidiversityof wide rangesofECOGreenpalletleadershiptodistributeall kindsofWoodpackagingandChampionthegreen journeyandmadecompanywithmoreeffectivebusiness modelandlongevity sustainable forsuccess.

Whatarethevitaltraitsthateverybusinesswoman shouldpossess?

Asuccessfulentrepreneurisfocusedonthebusinessand itsgoals.Atthisdigitaltransformationera,andCovid-19 hadchangedthewaywedobusiness.Creativityand flexibility,weneedtoembracethatchangedandgoback tothedrawingboardandrestart,reorganize,relookon whatisthebetterwaysatthecurrentsituation, brainstorm,andamendaccordingly.Asa businesswoman,sheshallhaveacharismaticcharacter thatpossessesgoodknowledgeinthatfield,ahighlevel

ofconfidenceandtrusttobebuiltovertheteamor managementworkingwith.

Asperyouropinion,whatroadblocksorchallenges werefacedbyyouinacorporatebusiness?Andhow didyouovercomethem?

NobodyknowsthattheCovid-19willhitanddisruptthat hardinallkindsofbusinessandmakechangestothe waywedobusiness.Asapalletmanufacturer,weare luckytobeconsideredasessentialservicesaswe providelogisticsupporttothesupplychain.Without pallets,goodscannotbetransportedandstoredinthe warehouses.Asforus,weremainstatusquo,exceptthe reshuffleofourworkforcetocopewiththehighdemand fromsomesectorsduetocustomers’stopwork.

Haveyouinanywaycontributedtowardsthecause ofwomenempowerment?

InSingapore,Idonotseeanygenderdiscriminationas longasyoucandothejob.Thisday,Idoseemany womenareleavingtheirhomeasahousewifetojointhe societyandmanywomenarenowholdingthehigh rankingpost.Icouldonlypostandsetanexamplethata femaleclerkthatitispossiblecomesonedayshecanbe thetopmanagement.

Howdoyoucopeupwithcapricioustechnological trendstoboostyourpersonalgrowth?

Yes,weneedtoembracethechangeandadaptthe appropriateone.Firstly,wemustunderstandthepurpose ofadoptingthetechnology,whichistoprovide convenienceortomakethingssimplerandnot complicatedandshouldbeusersfriendlytoo.

Whatareyourfutureendeavors/objectivesandwhere doyouseeyourselfinthenearfuture?

TheCovid-19pandemicisatestamentthatproofthe companyissustainableoverthemajorityofcompanies thatwereshutdownduetothelockdownperiodandwe werethefewcompaniesthatprovidetheessential servicetothecommunityaswellasthesociety.

Itiseasytocomefromagreatbusinessbackgroundto

continuethatlegacy,butitisdistinctive,comingfrom achallengingbackgroundtothriveinthebusiness world.Suchbusinessleadershavetobuildeverythingfrom scratch.Theyovercomeallodds,attainingsuccesswith theirdetermination.MohammedMubinMallickcomes fromaremoteplace, wheretheonlylanguagepeople speakintheirnativetongue: Bengali.Whilegrowingup, hehaddifficultycommunicatingwithpeopleinother languagesinhisschool,mostlyEnglish.However, Mohammedmanagedtogetagoodgraspofthelanguage whenhemovedintoanurbanarea,resultinginhim pursuinghisMBAatCardiffUniversity(UK).

AfterMohammedcompletedhisMBA,hewenttoKuwait tolandhisfirstjob,butinstead,heventuredtosetuphis ownstartupcompanyfollowinghischildhoodpassionfor Robotics.HeistheFounderandCEOofKiranSmart, providingsolutionsandserviceslocallyandglobally.Ithas thevastexperienceandtechnologicalknow-howofrobotic solutionsdealingwithmultipleroboticmanufacturersand companiesworldwidetodelivertherightsolutiontoits customers.

OvercomingChallenges

Today,Mohammedseeshimselfinapositiontocreatea differencewithhispassion.Heconstantlyfacedchallenges personallyandprofessionally,overcomingthemtoget aheadofhiscompetitivepeers,gainingcustomers'trust, loyalemployees,asmartteam,andreliablemanufacturers.

ProvidingInnovative,Reliable,andHigh-Quality Services

Mohammed'spersistentapproachtowardshispassion helpshimresearchdifferentproductsandinnovative solutionsforitscustomers.So,hespreadshissuppliers fromdifferentregionsnottobecutdownduetoany naturaldisasterorgeopoliticalissues.KiranSmart'smain focusisrobotics,digitaltransformation,Artificial Intelligence,andFinTechastheworldisdemandingit. KiranSmart'sMissionis "To provide innovative, reliable and high-quality services to clients throughout GCC and globally."ItsVisionis "To achieve global brand recognition as a finest solutions and services provider where customers find the optimal business solutions to their needs."

SortingOutProblemsofCustomers

KiranSmart'simpactwashardregardingitsservicesand solutionsinthemarket.Inthebeginning,whenitcameto themarketasanewbrand,itconcentratedonthose customerswhodidnotgettheservicesandsolutionsthey werelookingfor

KiranSmartstartedtargetingthosedifficultcustomers. ThenKiranSmartenteredtosortouttheproblemsofits customerswithitssolutionsandservices.Itstarted buildingitstrustlikethisinthemarketlocally.Now customersgiveitthefirstcalliftheyhaveanyissues,and itspricesareunbeatablebecauseitssolutionsarevery innovative.Itkeepsitsexpertiseastechnicalsupporton top,andsolutionsarethecombinationofdifferentproducts tomakeitmoreinnovative.

TappingPotentialofRobotics,AIandFintech

Everysolutionandservicemustbeavailableeasily, whetheritisanurbanareaoraruralarea.So,Mohammed willputmucheffortintomakingiteasyaccesstoeveryone astheworldmovestowardsanadvancedlevelinRobotics, AI,andFintech.Therefore,oneofthemajorchangesthat Mohammedwilllookintoisbringingtherobotstodothe jobASAPwhenhumansarenotavailableinthetechnologicalindustry

TransformationofHumansintheDigitalWorld

Mohammedstatesthatthenextbigchangeindigital transformationwouldbethehumanbody.Thehumanbody

Kiran Smart effectively combines technical expertise and domain knowledge to offer customized Computer Networking Solution and System Integration solution to its customers.

Mohammed Mubin Mallick CEO and Founder Kiran Smart

partswouldbethecommunicationmodewithdigital interactionwhetheronetalksaboutpayment,access,or travel.Hebelievesthatitisnotthedigitaltransformation, buttherewillbeabigchangeinthehumantransformation inthedigitalworld.Therewouldbemore,andthemobile devicewouldbeeverythingforasinglepersoninthe future.SmartmobilewillbecomedailylifeIDand transactionforhumans.Thisisjustastartbutmoretobe seen.

KiranSmartisfocusingonthesetrendsandchangestoo. Atthesametime,itisalsobuildingsomesolutionthata personcanhaveeverythinginonesingleapp.Thiswillbe oneofthedigitalsuitcaserevolutions.Intheworld,froma babytoanadultcanhavethis.

SolvingPersonalandProfessionalProblemsofPeople

Inthelongrun,Mohammedwantstohelppeoplearound theglobesolvetheirissuesintheirbusinessandpersonal life.KiranSmartalwaystalksaboutbusinessdevelopment

andmoney,butitneverdiscussespeople'sproblems. Mohammed'sobjectivesaresolvingpeople'sproblems relatedtotheirpersonallifeandprofessionallifewhile KiranSmartisdoingbusinessworldwide.

KiranSmart'smainfuturegoalistoexpandgloballyto resolveproblemsbyofferingitsbestsolutionsandservices.

ForecastingTechnologyintermsofTechnologyWorld

Mohammedmentionsthatthetechnologysectorisavast industry Therefore,headvisesaspiringentrepreneursto chooseafieldtheyareexpertsin.Headvisesthemtowatch whatisgoingonintheworldregardingthelatesttechnologydevelopmentanddevelopthecapabilitiestoforecast thefutureintermsofthetechnologyworld.

Enroute to Success

Thegreatnessofapersonorleaderhastobe

estimatedbyhisorherabilitytothriveeveninthe mostprovokingorchallengingsituations.Itisin thetoughtimesthatone’smettleistested.Anditisatthe sametimeonehastheopportunitytoproveone’smettle.It issaidthatpatienceisbitter,butitsfruitsaresweet.The moreoneisabletoholdone’snerveseveninthe challengingtimesandcontinuetofightforsuccess,the moreonewillbeabletocrossovereventhetoughest challenges.Liferewardsthosewhoputinsincerehardwork andstriveforachievements.“Aswesow,soshallwereap.” Successisnotthecakewalk,butitisaboutrepeatedefforts dayinanddayout.

Thereisnofreelunchinthisbusiness-mindedworld.One hastobepreparedtomakethenecessarysacrificesfor accomplishingsomethingworthwhileinthisworld, especiallyintheworldofbusiness.Onehastoaccomplish somethinginthisworldtoearnthetrustofpeopleand therebytobethewell-wisherofpeople.Onecancontribute alottootherswhenheorshehasgainedworthwhile accomplishmentstocreatehisorhercredibility The reliabilityofleadersincreasesingreatproportionwhenthey deliverresultsmorethanexpectedbyothers.Thereliability orcredibilityofleadersisdirectlyproportionaltothe expansionofthebusinesses.

MoralityistheFoundationforVictory

Greatbusinessleadersareawarethatitisimportanttolead withmorality Theyconsideritisveryimportanttokeepthe moraleofeveryoneintheirorganizationveryhigh.High moralehelpsintakingthemostcourageousdecisions.They understandthatitisessentialtodeliverwhatisexpectedby clientsorevenbeyondthinkingwellaheadoftheclients. Thisiswheretheinnovativenessinleadersplaysabigrole. Thatisthereasontheykeepitonhighprioritytobewell updatedwiththelatesttechnologiesandtheyarekeento implementthosetechnologiesintheirbusinesses.

Determination,Dedication,andDiscipline

Determination,Dedication,andDisciplineformabigpart ofsuccess.Thereisahugesignificanceofresolute determinationtosucceedintheworldofbusiness.The worldisfilledwithcut-throatcompetition.Tosustainone’s competencyinthebusinessworld,onehastokeepon improvingoneselfandeveryoneintheorganizationto createmassivesuccess.Thejourneysometimescanbefilled withalotofchallenges,butifonehasadeterminationto persistthenonecanachieveone’sgoalsinduecourseof time.Dedicationgiveslifetoone’spurposeandgoals.Itis verymuchsynonymouswithleadingwithpurposefulness. Thestrongerthepurposethegreatercanbethededication

toachieveit.AndDisciplineisthebridgebetweensuccess andfailure.Withoutdiscipline,nothingsubstantialcanever beaccomplishedinlife.Onehastopaythepriceofresolute determination,absolutededication,andhighdisciplineto besuccessfulintheworldofbusiness.

WhatNottoDo?

Asmuchasitisimportanttoknowwhattodo,itisalso equallyimportanttoknowwhatnottodo.Doingwhatis favorableforsuccessandavoidingwhatisharmfulfor successshouldbeavoidedatanycost.Forbusinessleaders tosucceedinthebusinessworld,theyshouldbewellaware nottowastetheirpreciousresourcesafterbadmoneyorbad deals.Theyshouldnotthrowtheirgoodmoneybehindbad moneyvianegativedeals.Theyshouldbecalculativeand shouldtakecalculativedecisionsrelatedtowheretoinvest andwherenotto.

HavingaRightMentoristheKey

Havingagoodmentorgoesalongwayinmakinghighvaluedecisions.Oneshouldchoosethatpersonasone’s mentorwhohasdemonstratedone’scharacterand competenceinone’schosenfield.Greatleadersarenotjust interestedinbeinggreatleaderthemselvesonly,butthey wouldliketocreatemoregreatleaders.Bychoosinga capableleaderasone’smentor,onewillbeabletoattain greatheightsinlifeinashortspanoftime.Onegood mentorisworthmorethanallthebooksinthelibrary.

Booksalsoplayahugeroleinthelivesofgreatleaders,but thehelpofamentorispricelessasonewillbeableto developoneselfmorequicklywiththehelpofagood mentorandavoidthemistakesthatpreviousleadershave done.Greatleadersbecomegreatbecausetheydon’tshyat acceptinggoodmentorsinlife.Theyareopentolearning fromall.Theyknowthattheydon’thaveallthetimeinthe worldtocommitallmistakesandthenlearnandthenapply Therefore,theyprefertoavoidmistakesonthejourneyby havingagoodmentorinlife.

Itisamarkofgreatleaderstodojusticetotheirroles, routines,relationships,andresponsibilities.Theyalsobuild suchatypeofcultureintheirfellowteammatesand employeesandstaffintheorganization.Thishelpsthemto achievegreatnessintheirbusinessbybuildingan organizationwithresponsibleandcompetentpeople.They leadbyexampleandwithresolutedeterminationandwitha goaltodelivermorethanneeded.Theythriveontheir purposeandnecessaryactions.Theydowhatneedstobe donewithduediligenceandtheysetthestandardsfor everyoneelsetofollowandthatisthereasontheybecome admirable.

Ran Rachlin

The 10 Most Innovative Business Leaders to Follow in 2022

ThegrowingsignificanceofCrowdsourcedis

becomingmorereliabletogetconstructive feedbackandinsightstodevelopanutterlybug-free productbeforelaunch.Theamountofflexibilitythatthese testsprovideishelpfulinnumerousapplications, permutatingvariousscenariosasapartofquality improvement.Tocontributetomakingdigitalproductsbugfree,RanRachlinco-foundedUbertesters.Heleadsthe companyastheCEOimplyinghisextensiveglobal experienceinvariousindustriestoofferunmatchedcrowd testingservices.

Ubertestersisacrowd-based,completemobileapps/web testingsolutionprovider Thecompanyoffersacrowdof global,professionaltestersforhirewithdevicesthatcan testanydigitalproductandprovidefeedbacktoclients.

TheLead-Up

Rantrainedhimselftobecomeaneffectiveleaderfroma veryyoungagehavingaglobalview Whenhetookhisfirst jobinsalesinaHi-TechIsraeliCompanythatsoldproducts globally,hisgoalwastogaincross-culturalexperience. Later,hemovedtotheUSAtocompletehisMBAand makealivinginthecenterofwherethingshappen.He advancedinhisroles,climbinguptheladder,holding severalhigh-profilemanagementpositions,conducting businessacrosssixcontinentsindifferentindustries.Ran decidedtoleavethesafetyofcorporatelifein2013tocofoundUbertesters-astartupinthefieldofsoftwaretesting.

Crowdsourced testing is the most

fast,

and

way to scale your QA testing just when needed. Anytime! Anywhere!

OneofRan'smainchallengesishowtokeeptheteam inspiredandmotivated.Hefirmlybelievesthatsuccess shouldcomefromteamwork,allowingteammembersto speaktheirmindstoprovideorsuggesthowtoimprove things.Heunderstandsthatwhenanemployeefeelsvalued, themotivationlevelissignificantlyincreased.Healsotries toprovidecleargoalstoavoidmicromanagementby completelytrustinghisteamandaskingthemtobe responsibleandaccountablefortheiractions.Hesays, "When they make a mistake or fail, I don't punish them. I use this as a trigger to learn a valuable lesson and what to do next time to avoid this mistake. I believe that these guidelines allow me to keep my team motivated and inspired."

TheTestingExcellence

Ranmentionsthathewasexcitedwhencompaniessuchas 'Uber,''AirBNB,''Lime,'andZipcarcametotheworld. "The "sharing economy" (or gig economy) term blew my mind. It allows companies to use available resources to benefit clients while allowing the resources to earn money. I helped implement this within the software testing segment."

OneofthesignificantchangesUbertestersdoesisproviding theopportunityforyoung,inexperiencedQApeoplewho completedtheirQAeducationtogainexperienceintheQA andtestingworld.ItworkswithmanyQAschools worldwideandallowsrecentgraduatestogettheirfirst testingexperiencebyworkingforusasfreelancetesters.It enablesthemtoearnmoneyduringtheirfreetime.More importantly,itallowsthemtogaintheneededtesting experienceandputthisjobexperienceintheirresumewhile lookingfortheirfirstjobopportunityintheITworld.

AReliablePartner

Ubertestersoffersacompletesoftwaretestingsolutionfor digitalproductstohelporganizationsbetatesttheirdigital productsbeforelaunching.Itprovidestwocomplementary services:

1)Acrowdtestingserviceofglobal,professionalfreelance testersforhirewithdevices(partofthe"sharingeconomy"

RanRachlin Co-founder&CEO

model)forthemostflexibleandcost-effectiveglobal testingunderreal-lifeconditions.

2)OffshoreoutsourcingservicesofremoteQAexpertsona full-timebasisbasedinthecompany'sEastEuropean facilities.

RannotesthatUbertestershasaclearvision"toprovide cost-effective,innovative,andqualitytestingservicesthat exceedtheexpectationsofitsesteemedcustomers."Its missionstatementcanbesummarizedas"helpdigital organizationslaunchbetter,well-tested,bug-freeproducts byenhancingnaturalbesttestingpracticeswhileproviding exceptionalcustomerservices."

Ubertesteraimstohelpdigitalconsumers(theend-user)get atremendousbug-freeproductfromitsbusinesscustomers forabetter,faster,simpler,andno-frustrationdigital experience.

AFastPacedPlatform

Ranunderstandsthattechnologyandhumantoucharethe mainvaluesUbertesterprovides.Ithadtodevelopits proprietaryQAmanagementplatformtoalloweasybug reporting.Theplatformenablesthetesterstoeasilysubmit bugsandissues(includingvideorecordingsand screenshots)whileprovidingtheclientwithaneasy-to-use andprecisetooltoreviewthebugs/crashes.Technology allowedustosimplifythebugreproductionprocessforthe client.Thus,allowingtheclientamuchfaster'time-tomarket.'

WhattheFutureHolds

RanstatesthatUbertestersaspirestobecomethe#1global playerinthefieldofcrowdsourcedtestingwithinthenext threeyearsperiod.Itwillachievethisbygrowingthrough creativity,invention,andinnovation.

AccordingtoRan,thefollowingsignificantchangeinthe professionalapptestingindustryisMobileTest Automation.Thetrendofmobileappdevelopment

continuestogrowasmobiledevicesareincreasinglymore intelligentandcapable.

Mobiletestautomationmustbeapartofthesoftware developmentlifecycletofullysupport'time-to-market'and thefactthatmobileappsarebecomingmorecomplicated. However,thecurrentutilizationofmobiletestautomation isverylow,partlyduetothelackofmethodsandtoolsand themultitudeofdevices,andthefragmentationofoperating systems.Hestronglybelievesthatautomatedtestingforthe mobileappwillcontinuetoincrease.Thistrendisdrivenby theneedtoshortentime-to-marketandmoreadvanced methodsandtoolsformobiletestautomation.

Ubertestersisworkinghardtobepartofthefuture alternativesformobiletestautomation.Itsdevelopment roadmapincludesasolutiontoallowitsclientstousethe Ubertestersplatformtoperformmobiletestautomation.

Personally,RanseeshimselfdevelopingUbertester, ensuringitcontinuestogrowinthenextfewyears.He hopestobuildanewcompanytofindaproductthatwill helphumanitybyimprovingthequalityoflifeandlife longevity

EmpatheticApproach

"TakeCareofYourTeam"isthemostvaluableadviceRan impliesinhiswork.Hesays, "Trust your team and let them shine but also be prepared to accept responsibility when things don't go as planned. Help your employees advance their careers and always respect them. As a leader, maintain the 'personal touch and often speak to your team. Lastly, stay humble. Humility is not a weakness; it's a strength.”