February, 2022
Adapt,Embrace,Bequeath
Whentheworldwasdealingwiththechaosofpandemics, Meaganandherteamlearnedtoadapttothesituationto ensurethecontinuationofthesuccessofherFempire.In heropinion,technologyhasitsdefinitedownfallsbutalso hasbeenthesavinggrace.Duringthepandemic,Meagan taughtcountlessclassesdigitallywhilekeepingupwiththe team.Thedifferenttechnologyimplementationsallowed hertopre-recordlessonsandguidestylistswithplatforms likezoom,whichboostedherasanentrepreneur.
Meaganexpressesthatshewouldliketoseemorestates allowan“apprenticeship”programaddedtoCosmetology Curriculums.Shewishesthatthereshouldbedesignated salonsthatshouldpassanaccreditationapplicationtobe involved.So,studentscouldacquireacertainamountof theirpracticalhourswithinanaccreditedsalon.Itwillallow futureprofessionalsinthebeautyindustrytoadapttoan actualsalonenvironment.InMeagan’sopinion,withthe additionoftheaccreditationsalonprogram,studentswillbe
abletoshadowandassistwhileinschoolandessentiallyget acquaintedwithreal-lifesalonsituationsandhowto addressthem.
Movingahead,Meaganenvisionsabeautifuleducationbasedsalonblossominginwaysthatayounger,naïve, unrealistic“businessowner”wouldhaveneverthought possible.Sheseesherselfworkingdiligentlytohelpchange thesmallmindsetofthosewhohavestereotypedthebeauty industryasjustaplayjoborabackupplanifPlanAdoesn’t workout.
Meaganadvisesbuddingwomenentrepreneursneverto stoplearningandstudyingabouteverysideoftheindustry Findingcompatiblementorsisessentialtoproducethetype ofworkthatintriguesoneself. “Never settle. Perform like a professional, and you will be respected as a professional. Perform like someone that plays with hair as a hobby, and you will not be taken seriously,” concludesMeagan.
Parisa Fowles-Pazdro
Shifting Ways to Humanize Pet Experience
Thepathtosuccessisalwayswindy,andanyone
whoassertsotherwiseislying.Akintoahurdled startandasteadyrise,ParisaFowles-Pazdro's pathtosuccesshasbeeninteresting,challenging,andfilled withobstaclesthathaveshapedherintobecomingFounder &CEOofmaxbone
Parisalaunchedmaxboneontheprinciplethat "our pets deserve the best as our family members" –anentirelynew concepttothepetindustry.ShebelievesthatPetproducts shouldbenodifferentthanwhatpeoplewouldeat,use,or wear;thus,shecreatedthecompanytohumanizetheentire experiencewithinthepetindustry
LetusunveilParisa'stransformativeeffortsofthepet wellnesssolutiontheydeserve.
Learning&Growing
Growingupinafamilyofacademicparentswhosacrificed alottoensureabetterfuturefortheirchildreninspired Parisatoalwaysaimforthehighest.Asayoung entrepreneur,shemademoneybygettingontherealestate ladderandthenexperimentedwithdifferentbusinessideas beforelaunchingmaxbonein2017.
Ittakesgutstoexecuteanidea,andParisahasalways jumpedrightin,followingherintuitionhavingagoodsense ofwhat'smissinginthemarket.Sheoftensays, "Hardship often prepares ordinary people for an extraordinary destiny." Asfortunefavorsthebrave,beingthefounderofa rapidlygrowingstartuprequiresmuchproactivework,but maxboneaccomplishedmanythingsreasonablyquickly withaclearmission.
Parisa'sjourneyhasbeenincredible,andsheisdeeply gratefultohertalentedteam.Sheexpresses, "It doesn't get easier as you grow since you face different challenges along the way. Resilience brings experience, which enables you to deal with problems differently. With that being said, you have additional resources as you grow, so you can build better teams and obtain new support across all departments.”
EmpoweringPetsandPetOwners
maxbone'smissionistoprovidemodernpetparentswitha one-stop-shopwheretheycanshopforalltheirpetneedsall inoneplace.Asthefirstbrandedpetlabelonthemarket,it hasafull-servicedigitalplatformforallthedogneeds, includingfreeze-driedfoodmadewithsuperfoodsandcozy beds,jackets,andcarrierbags.
EvenbeforetheCOVID-19pandemicshowedeveryonethe importanceofhealth,home,andthefamilythatinhabitsit, maxbonealreadyheldthesevaluesclosewhendeveloping exceptionalproductsfordiscerningpetowners.
maxbonehascementeditselfasthego-todestinationfor thoughtful,beautifulpetaccessories,supplies,food,and wellnessproducts.Reimaginingthepetindustryonepiece atatimealwaysbringsthebesttothenewgenerationofpet owners.EpitomizedbythelaunchofMBEats,maxbone's mealandsupplementline,thelevelofresearch,thought, anddesignParisaandteamputintotheirproductsremains unmatchedwithinthenearly$100billionindustry Asthe firstdirect-to-consumerbusinessofitskindwiththis innovativeapproachtothewayittakescareofpets, maxbone'sdedicationtoqualityremainsthebrand'sguiding principle.
DistinctiveApproach
Despitebeingadigital-nativecompany,maxbonealso recognizesofflineexperiences'importance.Itspop-upstore strategyengagesconsumers,createsmeaningful connections,andexposesthebrandtonewandstrategic markets.maxboneunderstandstheneedsofconsumers,and especiallyinthepetindustry,theshoppingexperienceis stillveryoutdated.
maxbonecreateditsretailstrategytoappealtoanew generationofshopperswhoseekhigh-qualityproductsand uniqueexperiences.Whetherthroughapop-upstore,brand partnership,oractivation,itsgoalistokeepthecustomer engagedandexcitedforthenextbigthing.
TheTechnologicalAssistance maxboneeffectivelyleveragestechnologytoboost
“A
modern destination for the modern pet lover.”
customersatisfactionbyautomatingitscustomerservice departmenttoimproveitssystem.Itintendstoprovide customerswithastreamlinedandpurposefulexperience. Parisanotes, "For us, technology is a key component of building deep relationships with existing customers and also attracting new ones. More importantly, we are a datadriven company that uses analytics to understand what our customers are looking for and design products that suit their needs.”
CompassionateDesire
Parisawishesthatbrandswouldunderstandthattoday'spet ownersaretakingtheirloveofpetstoawholenewlevel. Petsarefamilymembersandnotproperty Asmillennials aremorelikelytopreferhavingpetsthanchildren,creating productsthatdon'tappealtothisnewgenerationisno longercuttingedge.Aspetownersbrowseforfoodand supplies,theybringthesamechecklistthattheywouldfor theirproducts.Therefore,brandsmustadapttothisnew demand.
PotentialShifts
Parisastatesthateventhoughthehealthandwellnesssector isbooming,accessorybrandsarejustnowrecognizingthat newpetownerswantuniquepetsupplies.Sheshares, "Due to the very different shopping patterns of millennials and generation z, brands realized it is necessary to update their offerings to cater to the new masses. maxbone was a pioneer in providing branded pet products with modern designs and a superior shopping experience. Seeing a gap in the industry, we developed our products for the modern pet owner who wasn't represented in the market." Asa result,maxboneisnowconsideredatrustedresourcefor consumerslookingforquality,design,andpracticality.
OvertheHorizon
Parisaintendsmaxbonetobecomethe#1destinationinthe petindustrybybuildingaplatformtoservepetowners lookingforconvenience,practicality,anduniquedesigns. Shenotes, "Even the industry's major players are just now recognizing the new demand and turning to maxbone for design-driven products and high-quality food and supplements.”
maxbone'sinitialyearswerededicatedtocreatingabrand thatwouldgarnertrustandloyaltytoincreasecustomer retention. "The brand-building approach was unheard of when we first started, but now it has proven to be successful, with pet owners relying on our business for all their needs," assertsParisa.Byfocusingonbrand partnershipstrategies,broadeningmaxbone'shealthand wellnessofferings,andprovidinganunmatchedshopping experience,ithopestoreachasmanypetsandpetowners aspossiblewiththecaretheydeserve.
FingertotheBone
Parisaadvisesbuddingentrepreneursaspiringtoventure intothebusinesssectortopickthemarketsthatarescalable enoughforthelonghaul. "Businesses that succeed have a simple math formula - demand plus customer acquisition. As soon as you've found the right product-market fit, just go for it. Overthinking could result in you losing market share to other competitors," Parisaconcludes.
