Leading Accelerating the Transition Towards a Sustainable Future
Group
Chief
Marketing and Communications OfficerROSHN
Ghada Alrumayan
A Pursuit to Inclusivity
Anish Miller AnishMiller
Inthecontemporarymarket, leadersexhibitself-
relianceandadaptability,displayingconfidence, creativity,andperseveranceasthebusinessand technologicalenvironmentdevelopsandevolvesaround them.Theyareadaptabletochangingclientdemandsand customerpreferences;andtheyhavetheabilitytoenjoy theirfamilyworldwithoutcompromisingeitherfacetof theirlives.,Dwellingonthefactthattheworldhasbeen recentlyacceptingoffemalebusinessfrontrunnerstaking theleadinaresolutemanner.
Whenitcomestoenhancingthebusiness,women,with theiranomalousperspective,finessetheventuretosuccess. Offeringasilverliningtoeverysituation,powerfulwomen oftodayarenotafraidofanychallenges.Moreover,along withtheexceptionalvaluesthattheybringtothetable, thereisaplethoraofotheradvantagestowomenleaders. Thisisbackednotjustbyobservationbutbyanendless catalogofdataconfirmingthisclaim.
However,takingupapositioninthefieldofbusinesshas neverbeeneasyforthem.Assertingtheirrelevanceinthe industryhasrequiredwomentobetenaciouswhilealso possessingthestandardaptituderequired.Inshort,women hadtoprovidemoreineverywaypossibleinorderto surviveinthecompetitivemarket.
Throughthelatestedition,“The10MostAmbitious WomeninBusinesstoFollow,2022,”InsightsSuccess celebratestheessenceofsuchwomeninthebusinessworld whoembodythetruemeaningoftheidiom‘knightin shiningarmor.’Thestoryofthesestarletsshowcases exceptionaltraitsandsignifieshowwomenleadersare enablingnewadvancementsandtransformingtheaspectsof themodernbusinessarena.
Theread-aheadisgoingtobeanything,butmostcertainly, itisgoingtobeinspirational.
Flip through the pages and indulge in an influential read!
Diana Jenner Redening the Beauty Industry 14 18 22 28
Ruthie Staalsen
An Avid Designer creating spaces that are collected, not decorated
Jekaterina Stuge
Each day, Amber Beverage Group is Working to create the best value for all our stakeholders
Sandy Ko Inoke, Inuence, and Inspire
Editor-in-Chief
Managing
Abhishek Joshi Revati Badkas
Senior Sales Manager
Kshitij S
Marketing Manager
John Matthew
Anish Miller Sandeep Tikode
Peter Collins
Sales Executives
David, Martin , Krutant S., Saurabh M.
Business Development Executives
Steve, Joe Jacob Smile
Prachi Mokashi
Dominique T.
SME-SMO Executive Sagar Lahigade Frank Adams
Circulation Manager
FeaturedPerson
AdiEngel AdvisoryBoard Member
DariaDubinina CEOandCo-founder
DianaJenner Founder&CEO
ElissaWeimer Owner&Professional Trainer
GhadaOthman Alrumayan ChiefMarketingand CommunicationsOfficer
JekaterinaStuģe GroupChiefExecutive Officer
RuthieStaalsen Founder&CEO
SandyKo Founder&Principal
SherryBlinkhorn FounderandAssociate Broker
TracyLamourie Founder&Managing Director
CompanyName
TalkDEI talkdei.io
Crassula crassula.io
OrchidsRetreat orchidsretreat.co.uk/
Paw&OrderDogTraining pawandorder.com
ROSHN roshn.sa/en
AmberBeverageGroup amberbev.com/
RuthieStaalsenInteriors ruthiestaalsen.com
CustomerManagement Practice customermanagementpractice.com
BlinkhornRealEstateLTD blinkhornrealestate.com
TalkDEIistheworld'sfirstDEIBmarketplace.Itistryingto createamoreinclusiveworkplaceenvironment.
CrassulaisaFinTechsoftwareplatformprovidingsolutionsfor businessestocreatefinancialproducts.
OrchidsRetreatisanaward-winningboutiqueBeautySalon runbyInternationalBeautyTherapistoftheYearDianaJenner.
Paw&Orderoffersdogtrainingprogramsthataretailoredto theindividualdog.
ROSHNisanationalrealestatedeveloperpoweredbythe PublicInvestmentFund,andiscommittedtodeliveringhighqualitycommunitiestotheSaudicitizens
AmberBeverageGroupisarapidlygrowingglobalspirits company,whoseproductsarefoundinmillionsofhouseholds andvenuesacrosstheglobe.
RuthieStaalsenofRuthieStaalsenInteriorsisanaward winningDallasInteriorDesignerandrisingstarintheindustry
CustomerManagementPractice(CMP)actsasacomplete research,marketingandbusinessdevelopmentpartner,and resourcehubtothecustomermanagementsector.
SherryBlinkhornFounderandAssociateBrokeratBlinkhorn RealEstateLtd,hasextensiveknowledgeandexperienceinthe realpropertyindustry
TracyLamourie,ahighprofileinternationalawardwinning publicist,istheFounderandManagingDirectorofLamourie MediaInc. LamourieMediaInc. lamouriemedia.com
Thesuccessofanorganizationisdirectly
proportionaltothesortofpeopletheyareengaging withtosufficeitsoperation.Itisnecessaryto ensurethatthepeoplewhoaretobereliedonsharethe samegoalastheorganizationandunderstanditsvision whileadvancingtoembracetheorganization'smissionas theirlong-termgoal.
GhadaAlrumayan,GroupChiefMarketingand CommunicationsOfficeratROSHN,isonesuch remarkableassetwhounderstandsthevisionofthe organizationandstrivestowardsacceleratingthegrowthof thebusiness.
Ghadaisadrivenstrategicleaderwithmorethantwo decadesofextensiveexperienceinstrategizingandleading cross-functionalteamstobringaboutfundamentalchange andimprovementinstrategy,process,andprofitability–both asaleaderandexpertadvisor.Sheputsherexpertiseinto analyzingthevisionoftheorganizationandchannelsher strategiestospreaditsmessagesofsuccessandambition across.
Sheisanadaptableandtransformationalprojectmanager withanabilitytoworkindependently,creatingeffective projects,events,andmeetingsanddevelopingopportunities thatfurtherboostorganizationalgoals.Alongwiththat,she isaninnovativeproblemsolverwithaproventrackrecord ofinitiatinganddeliveringsustainedresultsandgrowth acrossvarioussectors,includingthebanking,commerce, healthcare,hotel,retail,service,andtelecommunications sectors.
Inaninterviewwith Insights Success,Ghadashared valuablefactsaboutherjourneyandhighlightedher significantaccomplishmentsintheindustry
Below are the excerpts from the interview:
Brieflydescribeyourprofessionaljourneyupuntilnow.
PriortojoiningROSHNin2021,Iwasfortunatetohavea careerthatexposedmetoprofessionalism,excellence,and standardizationatsomeofthebestinstitutionsinSaudi Arabia.TheseincludedtheKingFaisalSpecialistHospital &ResearchCenter,SaudiHollandiBank,Kempinski Hotels,theOlayanFinancingCompany,andRiyadBank. ThemanagerialrolesIhadattheseorganizationshave enabledmetoexpandmyknowledgeincorporate communicationsandmarketing.
Now,astheROSHNGroupChiefMarketingand CommunicationsOfficer,itisagreatprivilegetoputmy expertiseintohelpingROSHNspreaditsmessagesof successandambitioninlinewithVision2030goals.
Whatchallengesdidyoufacealongtheway?
WhenIsetoutinmycareer,womenaccountedforaround 13%oftheworkforceinSaudiArabia.EvenifIwastreated wellbycolleaguesinmostcases,thereweretimeswhenthe glassceilingwasveryapparent.Nonetheless,Iwasluckyto haveloyal,devotedcolleagueswhosupportedmy professionaldevelopment.Fromamacroperspective,the country'sworkingdemographicisrapidlychanging.The Saudileadershipiskeentoempowerwomenacrossall sectorsandtheKingdomnowhasafemalelaborforce participationrateofover33%,atremendousincreasethat willcontinuetoriseasmorewomenattendhigher educationandseektocontributetoachievingthegoalsset outbyVision2030.
Whatsignificantimpacthaveyoubroughttothe marketingindustry?
Ihavealwaystriedtocreatemarketingstrategiesthat emphasizethepublicutilityofprivategoods.AtROSHN, weareraisingthebarinrealestateandenhancingthe qualityoflife,asHRHMohammedbinSalmanmentioned inhisinterview,bybuildinghumanizedcommunitieswith peopleatthecenter
Throughoursponsorshipsweurgeourpartnerstostrategize andutilizedifferentplatformstoraiseawarenessand deliverimportantmessages.Agoodexampleofthisiswhen wecollaboratedwiththeMinistryofSporttodrawattention totheZahracancerawarenesscampaign,byshowing messagesandbrandingduringfootballleaguematches.
Since2021wehavebeenthemainsponsorofSaudi
Arabia'sprofessionalfootballleague.Beforethen,we sponsoredRiyadhSeason,aswellasFormula1thelargest internationalsportingeventtotakeplaceintheKingdom. ByaligningROSHNwiththesecultural,sporting,and entertainmenticons,wearesignalinghowcomprehensive ourvisionreallyis.OurflagshipSEDRAcommunity,for example,willincreasetheaveragegreenspaceperresident from1.7sqmperperson,theaverageinRiyadh,to27sqm. Withplanstoplantoveronemilliontreesand63million shrubs,ourcommunitiesarealsokeytofulfillingthe country'sambitiousgreentargetsaslaidoutundertheSaudi GreenInitiative(SGI).
TellusaboutROSHNanditsfoundationpillar.
ROSHNisanationalrealestatedeveloperpoweredbythe PublicInvestmentFund.AsacentralelementofVision 2030,guidedbythewiseleadershipofHRHMohammed binSalman,wearesupportinggovernmenteffortsto increasehomeownershipintheKingdomto70%,aswell asraisingthequalityoflifeforallcitizens.Weareblessed throughHRH'sleadershiptowitnessrapiddeliveryand unprecedentedprogress.Vision2030isatransformative socio-economicreformagendathathashelpedSaudisand expatsalike.
ROSHNisagigaprojectthatwilleventuallygobeyond communitydevelopment.WearethefirstSaudigigaproject todeliveronourmandateandinteractwithourcustomers daily Wealsoconductregularcustomersurveysto understandhowwecanmeettheexpectationsoftheSaudi people.
Sustainability,greenspace,modernliving,andtraditional architecturalheritageareallatthecoreofourvision. Indeed,ourdevelopmentsleadtoaneweraofcommunity livingthroughbeautifullydesignedhomesthathave walkingaccesstomosques,retailandF&Boutlets,parks, schools,andleisureandentertainmentfacilities.By prioritizingacollageofsmart-cityconcepts,micro-mobility frameworks,andlocallysourcedmaterials,ROSHN's communitiesarededicatedtoloweringourcarbonfootprint andsecuringasustainableandprosperousfuture.
HowdoesROSHNpromoteworkforceflexibility,and whatisyourroleinit?
Weareproudtocarrythehonorofbeingamongthebest placestoworkinSaudiArabiafortwoyearsinarow.On tracktoreach1000employeesbytheendof2022,ROSHN isalargefamilyofhighlymotivatedpeople.Asacompany
dedicatedtofindingandnurturingthebesttalentinthe Kingdom,wevalueworkplaceflexibilityveryhighly ROSHNknowsthevalueofhavingwell-roundedand inspiredteammemberswithawiderangeofpersonaland professionalinterests.Wewanttoavoidburnoutandmake surethatourteammateshaveenoughdaysintheiryearto takeoff,relax,andrest.Inaddition,ourHimamLeadership Programgivesyounghiresaccesstotrainingwithagroup ofexpertsatinternationaluniversitiesandhighereducation institutionsacrosstheKingdom.Wealsoorganizeaseries ofpopulartownhallevents,opentoallemployees,where wediscussthefutureanddirectionofthecompany,and howwecanworktogethertoachieveit.
Whatisyourtakeontechnology'simportance,andhow areyouleveragingit?
Fromenergy-savingbuildingmaterialstoenvironmentally friendlydesign,technologyisatthecoreofourprojects hereatROSHN.Forthisreason,wepartneredwith SAMSUNGC&T,oneoftheworld'sleadingconstruction innovators,toemploymodularconstructiontechniquesin allourdevelopments.Wearealsoworkingcloselywiththe SaudiMinistryofCommunicationsandInformation Technologytodeveloptherightdigitalinfrastructureinour communities.
SustainabilityisatthecoreofROSHN'smandate,andwe arecommittedtodevelopingworld-classcommunitiesthat aresustainable,resilient,human-centric,andsocially vibrant.Weusethelatesttechnologiestoensureacleaner, greenerlifeforourresidents.Forexample,ROSHNhomes haveoptimizedwallandroofinsulationandthermal performanceofwindows,energy-efficientairconditioning unitsandlightingsystems,andrenewableenergyinthe formofthermalsolarwaterheaters.Inordertofuture-proof mobilityinourcommunitiesforanelectrifiedfuture, ROSHNhascommittedtolaytheinfrastructureforelectric vehiclesineachresidentialunit,inadditiontosupplying EVchargingpointsinalldetachedvillas.ROSHNisalso committedtosupplying10%ofpublicareaparkingspaces withEVchargingstations,whichexceedsLEEDfor Communities'2%requirement.
Whatwillbethenextsignificantchangeinthe marketingindustry,andhowareyoupreparingforit?
Thefutureofmarketingwillbehyper-personalizedand one-to-one.Marketerswillhavetomeettheiraudiencein
realtime.Todothissuccessfullyrequiresmuchmoredata tobetterunderstandeachcustomer'sneedsandpreferences. AtROSHN,wearepreparingforthisbykeepingbetter customermetrics,remaininginclosecontactwithour audienceacrossawidearrayofsocialmedia,and developingthenextgenerationofmarketingtoolstobetter connectwithlargerandmorediverseaudiencesacrossthe Kingdom.
Whatareyourgoalsintheupcomingfuture?
MyoverridinggoalistoensurethatROSHNmeetsthe Vision2030targetofbringingsustainable,green, community-centrichousingtoasmanySaudisaspossible overthecomingdecade.Iwanttoensurethatthenext generationofSaudishavebetterhomes,better communities,richer,andmoreactiveandfulfillinglives. Wewanttousherinaneweraofliving,withheightened qualityoflife,asenseofsocialresponsibility,and environmentalfriendliness.
Whatadvicewouldyouliketogivethenextgeneration ofaspiringbusinessleaders?
Seizetheinitiative.Ifyouhaveanidea,pursueit.Ifyou haveaproduct,developit.Ifyouhaveanaudience,engage withitfirst,andthengrowit.Youmightnotgetthingsright thefirsttime,butonlyamovingtrainreachesits destination.Andremember—businessislikelife:the journeyisneverset.Ifyouwanttogetanywhere,youhave tobeenergeticandmobile,butwillingtochangedirection, too.
