– Napoleon Hill
Strength and growth come only through con nuous effort and struggle.,
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– Napoleon Hill
Strength and growth come only through con nuous effort and struggle.,
Novelbusinessesprioritizemarketing,offer higher-qualityproducts,andgivebetter customerservice.Theyprovideanenormous selectionofitems,presentnewproductsmoreoften,andare moreadaptabletoclientrequirements.
Theincreasedvalueputontacticsconnectedtointroducing newitemsintoneworpresentmarketsorcurrentproducts intonewmarketsexemplifiestheimportanceof comprehensiveofferingsininventiveenterprises.
Themostsignificantdifferencesbetweeninnovativeand traditionalorganizationsoccurinthemostqualifying tactics,whichinvolveapassionforinfluencingnew products,services,oranewmarketplatform.Theslightest differenceoccursforthemostconservativestrategy,which consistsinmaintainingcurrentproductsinCanada'scurrent markets.
Whiletheimportanceofmulti-developmentandexternal affairs,suchasrivalsandconsumersassourcesof initiation,ishighlightedmorestronglybytheleading businesses,theactionsofinnovativeenterprisesare increasinglysensitivetomarketchanges.
Firmsineveryfieldcommitaroundoneoutofevery investmenttomarketvaluegrowth,whichmayseem unexpectedconsideringtheaggressivenessofcreative enterprises.
Yet,aswillbeseeninthelatestedition–The10Fastest GrowingCompaniesofCanadawillbeanovelchronicle ofleadersmakingadifferenceglobally.
Haveaninsightfulread! PrashikD.Bombarde
AirNewZealand airnz.co.nz
A1SafaFoods CanadaLTD. Alsafahalal.com
Avnan avnan.com
CanadianSolarInc. canadiansolar.com
AirNewZealandisoneoftheworld'sleadingairlines,known aroundtheworld,notjustforournameandourinnovationbut alsoforourreputation.
Wearededicatedtoprovidinghigh-qualityproductswithout forsakingourbeliefs.Thatiswhyweadheretothehalal standardsassetoutintheHolyQuran.
Avnanprovidescomprehensiveelectronicsdesign, manufacturing,supplychain,validation,andlogistics solutionsthroughoutitsproductlifecycle.
CanadianSolar(NASDAQ:CSIQ)isaglobalenergyprovider withsuccessfulbusinesssubsidiariesin20countries®ions on6continents.
CIMtechMfg.Inc cimtechmfg.com
PaulGhotra CEO
CIMtechisaCanada-basedmanufacturerofhydrogenfuelcell componentsandassemblies.
DHLExpress dhl.com
ChitaShinde VP
ForesessonTchnologiesInc. foreseeson.com
DHLisagloballyrecognizedleaderinlogistics.Our380,000 personnelinmorethan220countriesandterritorieswork tirelesslytofacilitateyourinternationalexpansionandmarket growth.
ForeseesonTechnologyprovidesarangeofservices,including electronicmanufacturing,ITsecuritydistribution,electric vehiclechargingequipment,andsoftwareplatforms.
KingstecTechnologiesInc. kingstec.com PostHoldings postholdings.com
Kingstecisaone-stopengineering,manufacturing,and logisticsbusinesspartner.
WATTCO wattco.com
MelissaTorres Supervisor
Postholdsagroupoffoodbusinessesandoperatesasapublic companyinamannersimilartoaprivateequityfirm.
Wattcohasmanufacturedacompletelineofflangeheaters, circulationheaters,tubularheaters,andimmersionheating elementsforawidevarietyofindustrialandcommercial applicationssince1969.
AbdulMunimSheikh PresidentandCEO AnujJain CEO Dr.ShawnQu Chairman,Chief ExcecutiveOfficer& ChiefTechnicalOfficer S.UMoon CEO WilsonChiuPeng President JasonToledano CEOAlsafa is favorable as a brand for everyone; we repeatedly study the evolution of taste as we try to keep up with it and stay ahead of the curve.
Abdul Munim Sheikh, President and CEO
Al Safa Foods Canada Ltd.
ApprehendedbyGlobalization,societyis
consolidatedbydistincttypesofpeople.Each personcraftsadifferentapproachtoproceedwith theirlife,backedbytheirbeliefs.Infact,everyoneis playinganactiveroleinmakingawayforwardand establishingamethodoflivinginaplacethatisnot measureduptothem.
Anadequateamountofpeopleareinclinedtowardsimilar socialsettings.Still,whentheyarevariegated,itbecomes amenabletomakethemfeelinclusivebecausetheyarethen beheldascontingent.
Whentheycouldn'tfindasolutionforaidprovisionfor theircommunity,AlSafaFoodstookituponitselftoserve thecommunityandprovideitwitharichexperiencethat followstheirbeliefs.
AlSafaFoodsbringsdelectabletasteandculinary experiencebuiltaroundthefinevaluesandtrustofthe Muslimpopulation.Itisoneofthemostsuccessfuland fastest-growingbrandsofHalalandEthnicproductsin NorthAmerica.
Togetanabstractoftheirbusinessapproachandsuccess progression,InsightsSuccesstookanexclusiveinterview withAlSafaFoodsPresidentandCEOAbdulMunim Sheikh.
WhatwastheinitialideabehindtheinceptionofAlsafa Foods?
SinceacquiringAlsafain2014,theorganizationhasgrown fivetimesinsizewithastrongholdfocusonaccesstoHalal food.ComparedtopredominatelyMuslimsocieties,not manyhalalfoodsarecurrentlypresentinthemarket.Our goalhasbeentointroduceaffordableandhigh-qualityhalal products.HeavyexpansionsintoCanada'sWestCoastand anintenseurgencytointegrateintotheUSAmarkethave enabledAlsafatoholdthelargestmarketshareinthe industry.
Whataretheprimaryobjectivesandphilosophyof AlsafaFoods?
AlsafaFoodsisthelargestNorthAmericanHalalFood Brand–ourobjectiveistoempowerMuslimstomaketime fortheirdreamsbyofferinghalal,guilt-freeconvenience foods.BasedoutofMississauga,Canada,we'vebeen servingMuslimsforover25years.
Primaryobjectivesincludetheaccomplishmentfor MuslimstofeelmoreinclusiveinNorthAmerican communitiesbyenjoyingtheexactlifestyleswithoutguilt orcompromiseconcerningdietaryrestrictions.WithAlsafa, Muslimscanupholdreligiousvaluestofeelincludedin NorthAmericanlifestyles.Ourmissionistoclosethegap betweenwhatmainstreamsupermarketsofferandwhat Muslimshavebeenlookingforalltheseyears.
Whatareyourtop-notchofferingsthathaveastrong footholdintheF&Bsector?
AlsafaisfocusedontheHalalFrozenMeatcategory
Withinthis,wehaveintroduceddifferentsegmentssuchas MiddleEastern,SouthAsian,Caribbean,andNorth Americancuisines.Ourabilitytocatertovarious demographicsbyofferingavarietyofHalalconvenience foodsthatappeaseone'scuriosityabouttraditionallynonhalalfoodsisanotherreasonforouracceleratedgrowth.
Ourstrongbrandpresenceislargelyduetothepremium qualityweprovide.Alsafastraightforwardlyaccommodates allMuslimsbyofferingonlyCertifiedZabihabyHand, Hand-SlaughteredHalalproducts.Therefore, uncompromisingfaithtocatertotheneedsofallMuslims.
Whatdifferentiatesusfromourpredecessorsandour competitorsisourstrategytotargetmainstreamoutlets (Walmart,Sobeys,Loblaws,Shoprite,etc).andethnicretail outlets–smallbusinessesandindependentgrocers.Asa result,we'veseensignificantimprovementinprofitmargins leadingtoouraggressivegrowth.Inthebeginning,Alsafa wasjustavision;now,thefocusoninnovationhas conveyedlucrativeeffortsofthisvision,andtheresultsof thevisioncometofruition.
WhataretheroadblocksthatAlsafaFoodsfacedinthe ever-changinglandscapeofthebusinessworld?
Morerecently,duringthepandemicandpost-pandemic,the supplychainpresentedourbiggestchallenge,aswesee fluctuationsincommodityprices.Nevertheless,ourteam's sharpnaturehasdemonstratedtopartnersourvigilanceand confidencetoovercomeanysituation.Furthermore, improvingleadtimeswhilebeingdynamicinour efficiencieshasprovidedimportantcustomerfeedback.Our servicecontinuestobebetterthanourcompetition. Beingprocess-orientedandunderstandingsaidprocesses inspiresdevelopmentandevolutionregularly.Fortunately, ouruncompromisinggrowthtocombathurdleshaspushed Alsafatobecomethebiggestplayerinmarketshareonce againintheHalalMeatindustry
Ourbiggestrelianceiswithintheorganizationtoadaptto marketorientationinseveralways.Familiaritywithboth standardizationandcustomizationofproducts/services helpsprovidecustomerswithtailor-madesolutionsthatfit theirneedsperfectly
Specifictothefoodindustryandforourproductline,we arealwayslookingtoimprovethenutritionalvalues;and continuouslyenhanceinternationalstandardstoimprove ourpackaging,marketing,andapproachtocustomers.
Aboveall,theconsumertastepalletiseverevolving, especiallyitsuniquenessconsideringageandgeneration. Immigrantscomingfromacrosstheglobecreategreat fusionswhenitcomestotaste.Takingthisand interoperatingittocreateflavorscommerciallyiswherewe bringauthentictastesinaconvenientapproach.Alsafais favorableasabrandforeveryone;werepeatedlystudythe evolutionoftasteaswetrytokeepupwithit.
NumerouspartnerscanattesttoAlsafa'sprofessionalism andfocusonaddressingthecustomer'sneeds,primarilyby settingnewstandardswithintheindustrywithhonest transactions.Wearecoveringmorethan6,000outletswith over10mainstreambannerslisteningacrossCanada,in additiontohaving25distributionpartnersacrossNorth America.Withmainstreamoutlets,ourcustomerstruly appreciatetheauthenticityandknowledgeofthe community.Manyofthemrelyonourteamtodesigntheir Halalprogramsin-store.Thisstrengthempoweredour brandtoholdastrongfootprintinmainstreamand independentmarkets.Alsafaadherestoafewprinciplesthat aresimpleandverysacred.Weareveryprocessoriented. Eachmemberineverydepartmenthasthefreedomto exercisetheirknowledge.
Essentialdatacollectionandanalysisfindingsenableusto makevitaldecisionstostayaheadofthecurve.Typically, marketresearchveryisfragmentedforindependentgrocers. Havingnotrackabilitycanbechallenging,butthe discoveryinsmallbusinesseshelpsvalidatepotential, whichisimperativetoourdevelopment.Usingtechnology toouradvantagewhereverpossibleisoneofthereasonswe haveaveryagileteam.
Together,wehaveneverstoppedchallengingourprevious knowledge.Weareperpetuallyunsatisfiedandarefueledby ambition.Adverselywithrespecttoindustrybenchmarks, wearebenchmarkingbasedonourpotential.
Therearemanyprocessescontrarytoindustrystandardsin whichwegoaboveandbeyondtoserveourcustomers better.
Havingasmallteamwithbigdreamspresentsobstaclesas wepushourselvesoutofourcomfortzone.However,our willingnesstoexpandtowardstakingonnewventureshas furtheredourgrowth–together;wefeelcapableand confidenttotakeonchallenges.Wehavepivotedourselves tofaceUSAmarketsbygraduallyscreeningourproduction, whichhasledtoincreasedproductivity.Broadeningour horizonbyturningtointernationalprocurementand leveragingglobalsourcinghashelpedmitigatepotential risks.
Whatisyourstanceonimplementinginnovative technologies?
Alsafa'sgrowthcanbesignificantlyattributedtoembracing innovativetechnologies.Wehavekepttechnologyasa majorprincipletodifferentiateourselvesfromour competition.Westartedwith20productsinourportfolio andhavesincegrownit4xmoretoover80productswith theobjectiveofaddingmore.Wehavepurposefully leveragedtechnologyineverystepofourprocessesand utilizedthisasanenablertoaidinthewayweachieve sales.
Inwhattraditionsisyourcompanycontributingtothe communities?
Alsafadonates1%ofourrevenuetoeducationandhas graduallyincreaseddonationssince,aswebelieve educationisthefoundationonwhichhardshipscanbe solved.WepartneredwithUnitedNationsHigh CommissionerforRefugees(UNHCR)tobroadenour initiatives.ThisendeavorwasmadepossiblebyAlsafa's compassionforhelpingothersandunitedbeliefamongst employeesforenablingequalopportunity.Philanthropic effortsareespeciallydeartomyheart,beingabeneficiary asanimmigrant.Givingsimilaropportunitiesisthebeauty ofNorthAmerica,andthereasonforitsflourishinggrowth andprosperityaspositivechangestartsinourbackyard.
HowdoesAlsafaFoodspromoteworkforceflexibility, andwhatisyourroleinit?
AsCEOandaleaderwithintheorganization,mygoalisto establishapositiveenvironmentformyteamtohavethe spaceandopportunitytoapplytheirexperiencesand facilitatetheircreativityalongsidebusinesspractices.
RetentionlevelsofemployeesareveryhighatAlsafa–the teamwhoaretalentedandexcelatwhattheydobutalso bringhigh-levelproficienciestoaidinour accomplishments.Weprideourselvesonbeingavery talent-drivenorganizationbyencouragingtrialsofnew venturesand,mostimportantly,bylearningfromour mistakes.Alsafa'sopendoorpolicyandflexibilityto customizeworkscheduleshavesupportedtheteam throughouttheirpersonalandprofessionalrégimes.Our culturebreathesinitiative,givingourteamthecapabilityto goaboveandbeyondtheirroles.
WhatisthenextchapterforAlSafaFoodsintheeverevolvingF&Bsector?
WecanforeseeAlsafa'suncompromisingprogressionwill enduregiventhedemandforHalalproducts.Alsafaiswell equippedtoprovideandfulfilltheexpectationsof consumers.Ourcontinuedgrowthtrajectoryislikelyto servicemoreregionsinNorthAmericaandbeyond, expandingintotheEuropeanandSouthAmericanmarkets inthefuture.Ourprimarygoalistobecomemoreefficient andserveourcustomersacrosstheglobe.
Alsafaoperateswithdeliberateintentionswithproven successtobecomeanindustryleaderinprovidingHalal conveniencefoodsinNorthAmerica.Guidingusintothe futurewillconstantlybeourstrongholdsofinnovationand technology,aidingtheprinciplethatourprofitscome secondarytoourcustomers.
Weremaincommittedtoprovidingthebestqualityhalal productsthatwillbringthecommunityclosertogetheras wesharetheirvaluesandbeliefs.Aspurchasersinthefood industryevolve,Alsafawillcontinuetoadaptandprovide thehighestlevelofservicetotheMuslimcommunityand allconsumersalike.
Organizationsarethebrainsandpowerofsuccessfulleaders.Theyare
thevisionariestaskedwithavoidingpitfallsfortheirbrand.Theymust knowwhentotakeadvantageofopportunitiesandhowtomotivate staffmemberstoworkhardforthecompany'sobjectives.
Compellingpioneersriseabovethetitleof"supervisor"or"chief."Theyhave figuredouthowtocombinecharm,energy,andconfidence,presumablywitha solidportionofkarmaandtiming.
Mostleadershiptraitscanbelearnedandhonedwithtimeandpractice,despite theperceptionthatsomepeoplearebornwiththeseabilities.Someessential characteristicsofapowerfulandsuccessfulleader.
Below are some of the traits of successful business leaders, walk through them and learn more about them!
Ifyoucan'tmanageyourself,workingwellwithothersishard.Beingableto prioritizeyourgoalsandtakeresponsibilityforachievingthemispartofselfmanagement.
Tobeagoodleader,youmustcontrolyourtime,attention,andemotions.Youmust alsoknowyourstrengths,weaknesses,andpotentialbiases.
Greatleadersknowhowtodealwithstressandkeeptheirpersonalandprofessional livesincheck.However,youmustalsobeabletorespondappropriatelytopeopleand situationsandrememberthesignificanceofcompassion.Remembertoexerciseselfcontrolanddisciplineinyouractionsbuttrynottobecomerigidoroverlyreserved.
Strongpioneersknowwhentotalkandwhentotunein.Theyaregoodcommunicators andcanexplaineverythingtotheiremployees,fromspecifictaskstoorganizational
goals,insimpleterms.Peoplewillfallshortiftheydonot understandorareawareofyourexpectations.Therefore, themorespecificyoube,thebetter
Alllevelsofcommunicationarerequired:one-on-one,with theentiredepartmentandstaff,viaphone,email,andsocial media.Workonbeingeasygoingandinvolvingpeopleon variouslevelsbecausecommunicationisbasedona constantflowofverbalandnonverbalconversationsof thoughtsandknowledge.
Managerswhodowellknowhowtousepowerand authoritycorrectlywithoutputtingtoomuchpressureon theirstaff.Influentialleadersexpectotherstodothesame, holdthemselvesaccountable,andacceptresponsibilityfor theirownerrors.Theyarecapableofmakingdecisionsthat arebotheffectiveandproductivewhileadheringto establishedprocedures.
Theyknowhowimportantitistosupportandencourage people'sindividualityandhowimportantitistofollow policiesandrulesinanorganization.Theyarecapableof balancingavarietyofviewpointswhiletakingtheright actions.
Exemplaryleadersenvisionthefutureoftheircompanyand setclear,attainableobjectivesthatwillbenefitthe organization.Theyexudeconfidenceandoptimism,which motivatesthosearoundthem.
Beingavisionaryistiedinwithoverseeingchangewhile findingsomekindofharmonybetweensoundnessand development.Youmustincorporatenewstrategieswithout losingsightoftheprimaryobjectives.
Beingavisionaryrequiresacknowledgingthattheworld aroundyouisconstantlychangingandthatwhatworkedin thepastmaynotworknow.Practicebeingflexibleand quickasyoutrynovelapproachesandauthorizeyour businessmodeltoevolveastimepasses.
Leadersmustbewillingtotakeriskswiththeirexperiments andpromotecreativity.Thiswillencouragecreative thinkingthatwillhelpyourcompanynavigatetheshifting usinesslandscapeandnewdirections.
Themostimportantthingisnottogiveuponyourgoals andtobeopen-mindedandflexibleinhowyougetthere. Encouragethoseinyourimmediatevicinitytodevoteat least15%oftheirtimetoexploringnovelconcepts throughbrainstormingandprototypedevelopment.
Buildingandpromotingacohesiveteamarekey componentsofeffectiveleadership.Groupbuildingis crucialfordrivingadifferentandremarkablegathering withparticularcharacters,inspirations,andabilities.
Solidgroupsandcooperationarevitaltoaccomplishinga largenumberofthingsonthisrundown,likeencouraging development,compellingcorrespondence,andachieving yourassociation'sobjectives.Ifyourecruitandtrainthe rightteam,youwillcreateanunstoppableforcetodrive yourorganization'ssuccess.
Trulygreatleadersknowthattheirleadershipstrengthis basedontheircapacitytoadapttosuddenchangesinthe environmentandrecognizeopportunitiesandwhentotake advantageofthem.
Youroverwhelmingdesireandcuriositywillfuelyour desiretolearnanddevelopcontinuously Thecapacityfor criticalthinking,acceptanceofuncertainty,socialand emotionalintelligence,andthedesireandperseveranceto moveforwardareallnecessaryaspectsofdynamicrange.
Theemergingbusinessleadersoftoday'sindustrypossess distinctivecharacteristicsthatsetthemapartfromthe competition.Theyrecognizethesignificanceofadaptingto changeandarewillingtotakeriskswhileremaining prudent.
Theyemphasizedevelopingrelationshipswiththosein theirimmediateenvironmentandlookfornovel approachestoovercomingobstacles.Whenstartingtheir businesses,newentrepreneurscanensurethattheyprepare themselvesforsuccessbytakingnoteofthese characteristics.
Understandingtheramificationsforupcominggovernmentsisessential
becauseinnovationisapracticethatisconstantlychanging.Toenhance theglobalknowledgebaseinthisfieldandtolearnfromgovernments attheforefront.
Theadvantagesofinnovationareabundant,andthegovernment'seconomicand socialdifficultiesnecessitatenovelstrategiesforresolvingpressingsocietal issuesinanenvironmentundergoingrapidchange.
Continuouslystrivingforimprovementisattheheartofinnovation,andthe reviewhasidentifiedafewcross-cuttingthingsgovernmentscandotomaximize innovationpotential.
Let's look at it and find out more about it!
Thegovernmentcanconceivenewwaystoscalegovernmentservicesforthe generalpublic.Thankstoadvancementsingovernmentprocessesand technology,itisrevolutionizingconceptionsofwhatscalemeans.Newmethods arebeingfoundtobringinnovativepracticesintogovernmentandtoscalethem fromminortohuge,forexample,throughchangegroupsandadvancementlabs. Potentialarrangementsarelikewisebeingrecognizedatascalenotbeforehand conceivable,bothatthelittlefinishoftherangeandtheenormous.
Countriesareincreasinglyrecognizingthatgoodideasmay originateoutsideofgovernment.Governmentscanlearn newconceptsandmethodswhilefosteringtrustand inclusionbyassistingcitizen-driveninnovation.Thisis accomplishedthroughinnovativeinitiativesliketheAgents ofOpenGovernmentinitiativeinSoPaolo,Brazil,where citizensinstructcivilservantsinopengovernmentcourses. Countriesarealsousingtechnologicaltoolstoencourage citizeninnovation.OneexampleisFinland'sonline platform,PlacetoExperiment,whichconnectscitizen innovatorswithgovernmentandcrowdfundedresourcesto findnewwaystoimprovegovernmentprograms.
Innovationinthepublicsectormaybehamperedby internalregulations,procedures,structures,andthe behaviorstheygenerate.Innovativegovernmentsare employingmethodstoovercometheseobstacleswith problem-orientedinnovationteams,cross-government innovationnetworks,user-centereddesign,andfostering thefreeflowofdataandinformationacrossandbeyondthe publicsector.Innovationmaybesuccessfulwithinvarious organizationsbutwillneverspreadthroughoutthe governmentifitcannotovercomebureaucraticobstacles.
Cultureispossiblythemostsignificantenablerandan obstacletogovernmentinnovation.Officialsinestablished traditionalculturesmaybereluctanttotakethelead, supporteffortstoimproveconnectionsbetweengovernment employeesandcitizens,orbeopenandhonestwiththe public.
Governmentemployees,ontheotherhand,aremorelikely tolaythegroundworkforunlockingtheotherfactors outlinedaboveiftheyareallowedtobeopenand innovative,aswellasiftheyareawareofthevalueand impactthatinnovationhasbothwithinthegovernmentand onthepeopleitserves.Withsupportfromthehighestlevels ofleadership,governmentcultureisdevelopedbothfrom thetopdownandfromthebottomupbydeveloping innovativetoolsandskillsforeverypublicservant.
Eventhoughmanynationsareinsourcingandbuilding skillsandcapabilitieswithintheirgovernments,the
governmentcannotdoeverything.Partnershipswith businesses,experts,civilsocietyorganizations,andthegeneral publicmustbeformedthatarestrategicandongoing.Eachhas skillsandstrengths,butgovernmentinnovationismost successfulwhenallthreeworktogether
Therefore,civilservantsmustbalanceandinterpretthe sometimesconflictingprioritiesofthesevariousgroupsand havetheauthoritytodecidehowtoapplywhattheyhave learned.Legislaturesfromdifferentpurviewsandnationscan likewiseactashelpfulaccomplices,asmanyoffereveryday difficultiesandmayhaveformulatedarrangementsthatcanbe reproducedorgainedfrom.
Governmentsthattreatdataasanassethelpreducetherisksto privacyandsecuritythatcomewithmorehuman-machine interactions.Additionally,dataaremoreeasilydiscovered, exploited,andsharedwiththepublicthroughconnection conduitslikedataportalswhenproperlymanagedthrough soundgovernance.Whenimplementedcorrectly,these channelscanmitigatetheadverseeffectsofgovernmentsilos andbureaucraticbarriers.
Adatareleaseisthefinalaspectofdatagovernance.Open-bydefaultdatapoliciesencouragenationstoconsiderthe downstreamusesofdatafromthetimeitiscollected.Thiscan facilitateinnovationasdatamovesfromthegovernmenttothe publicdomain.
In conclusion,
Anybusinessthatwantstoremainsuccessfulandcompetitive mustembracenewtechnologiesinglobalbusiness.By utilizingcomputerizeddevices,forexample,man-made reasoning,superbinformationexamination,and mechanization,organizationscanacquiretheupperhandin theirparticularbusinesssectors.
Inaddition,businessescandevelopindividualizedsolutions thataremorelikelytobeacceptedbyconsumersworldwideif theygainadeepercomprehensionofcustomers'needsand trendsthroughresearchanddataanalysis.Therefore,for modernbusinessestosucceedintoday'srapidlyevolving globalmarket,theymustremainaheadofthetechnological curve.