Most Admired Dairy Tech Companies to Watch March2022

editor

Embracing Ecological Sustainability with Technology Marvels

Humanshaveevolvedfromgrazinglandtourban

Managing Editor

Bhushan Bhad

scape—bigskyscrapers,magnificentflyovers, hugeglass-builtmansions,andwhatnot.But,the onethingthatalwaysstayedthesameistheloveand passionofhumansforitsecologicalcommunity.Beitthe foresttreasure,weatherphenomenon,householdpets, grazinganimals,orecstaticdairyproducts,humanshave neverfallenoutoftheconscienceofanature-loving lifestyle.

And,oneofthefinestexamplesoftheaboveiterationis FoodandDairyIndustry.Forcenturiesanddecades,farm produceanddairyproductshavebecomesynonymouswith thebasicneedofhumanliving.But,intheglobalized economyandindustrialsegmentation,eachandevery revenue-generatingbusinesshasbeenundertheclosewatch ofimperialists,investors,economists,andpublicpolicy executionists.

So,diditchangeanything,ordideverybusinessremainthe same?

Maybe,itremainedthesame,andmaybeitgotenhanced. But,concerningthedairybusiness,themostefficienthand thatskyrocketeditslogisticsalongwithincreasingdemand andsupplychainwasthetechnologicalhandthatnotonly

sharedthewordbutdidextenditssupporttoallthemajor workflowofthedairyfarmanditsproduction.

Centraltothisdiscussionisthecorporatedairyproduct companies.Inthetechnologicallyadvancedworld,one doesnotneedtowanderamultitudeofvillagesandurban communitiestoselltheirproduct.Allonemayneedis soundbusinesssupport,ahandoflogisticsthatconnectsa dairyfarmwiththemarket,scientificsupportthatcan nurturethedairyfarmaspertherequirementofdairy animals,foddersupply,andmedicalaidtokeeptheanimal healthy.

,Explainingsuchamagicrecipeforsuccessinthedairytech companies'segmentisourcoverstoryofAl-AinFarms. Walkthroughsuchinspiringstoriesandknowtheartof utilizingtheoptimalresourceswhilefacilitatingtheworld withasustainableapproach.

Whileyouflipthroughthepages,ensuretoreadthe insightfularticlesopinedbyourin-houseeditorialteam.

Haveagoodread!

Forcenturiesanddecades,farmproduce anddairyproducthavebecomesynonymous withthebasicneedofhumanliving.

smaXtec

Transforming the Animal Health

Nichewith Smart Technology

STONY Lake Acres

Providing Organic Milk for Better Health

Editor-in-Chief Mary D'Souza

Senior Editor

Managing Editor

Assisting

Art & Design Head

Co-designer

Anish Miller

Business Development Manager Bhushan Bhad

Trishika,

Art & Design Assistant Visualiser David King

Rohil Shinganapurkar

Paul

Sonia, Mrunalinee

Sherin Rodricks

Marketing Manager Joseph D'souza

Business Development Executives

Kelly, David

Technical Head Jacob Smile

Assistant Technical Head

Technical Consultants Prachi, Rajeshwari

Digital Marketing Manager Alina Sege

Assistant Digital Marketing Manager Renuka, Atul

SME-SMO Executive Gemson

Research Analyst Eric Smith

Circulation Manager Tanaji Fartade

sales@insightssuccess.com

March, 2022

Featuring Brief Company

Al-AinFarms alainfarms.com

WillemVanWaltMeijer ChiefExecutiveOfficer

Armenta armentavet.com

BetterDairy betterdairy.co.uk

ByrneDairy byrnedairy.com

GilHakim ChiefExecutiveOfficer

JevanNagarajah FounderandCEO

Foundedin1981,Al-AinFarmisthelargestintegrateddairy companyinUAE,runningfourfarmsunderitsbrand-thedairy business,thefreshjuicebusiness,thecamelmilkproduction,and thepoultrysection,producingfreshchickenandeggs.

Armentawasestablishedtoaddressthemostpressingdisease affectingdairyfarmingtoday

Litehouse.inc litehouseinc.com

MastersGalleryFoods mastersgalleryfoods.com

MarkByrne PresidentandCEO

BetterDairyisusingprecisionfermentationtoproducethesame cheeses,yogurts,andicecreamsthatcustomerscurrentlyenjoy withouthavingtouseanimals.

ByrneDairyisaregionaldairycompanyheadquarteredin Syracuse,NewYork.ItwasfoundedduringtheGreat Depressionin1933,deliveringmilkbottlestoNewYorkers byhorse-wagons.

SmaXtec smaxtec.com

SmithFoodsInc. smithfoods.com

KellyPrior PresidentandCEO

LiteHouse.incisdedicatedtodelicious,qualityfood productsandbuildingabettertomorrow

StonyLakeAcres

JeffGiffin PresidentandCEO

MariaLeitner ChiefMarketingOfficer

NateSchmid President CarolKleppe FarmManager

MastersGalleryFoodsoffersmorethanthehighestquality cheeseproducts,morethantimelyorderdelivery,andmore thanexceptionalresponsivenesstoitscustomers’needs.

ThesmaXtecBolusespickupallhealthproblemswithinthe cows,atitsveryearlydetection.Itoftenpicksmastitisuplong beforethereareanyvisiblesigns.

SmithFoodsisaregionalmakerofdairyproducts,beverages, andicecreamheadquarteredinOrrville,Ohio.Thecompany sellsproductsundertwomajorbrands,Smith'sandRuggles,as wellasprivatelabelbrands,forbothretailandwholesale distribution.

StonyLakeAcres,isdedicatedtosupplyinghealthymilk producedinorganicways.

TillamookCounty CreameryAssociation tillamook.com

PatrickGCriteser PresidentandCEO

TheTillamookCountyCreameryAssociationisadairy cooperativeheadquarteredinTillamookCounty,Oregon, UnitedStates.Theassociationmanufacturesandsellsdairy productsunderthe"Tillamook"brandname.

Enabling Delivery of Fresh Food in UAE through Innovation

We value our animals as an integral part of our being, as a man can exist only in synergy with nature.

Executive Officer

Sometimeslegacyisnotwhatyou leaveforyourfamilyoryour business,sometimesit’sbig enoughtoimpactthewholenationand thegenerationstocome.Theverityof thisphraseisevidentinhowFatherof theUnitedArabEmirate,lateSheikh ZayedBinSultanAlNayhanbuilta legacyofprovidingdailyaccessto freshfood,primarilymilkbyfounding AlAinFarmsin1981.

AsthefirstdairycompanyintheUAE, AlAinFarmswasresponsiblefor providingfreshmilktothewhole country Andfourdecadeslater,the companyisfollowingthesamelegacy withthesamepassionandmodern innovation,buildingasustainable frameworkofdairyandpoultry operations.

Currently,AlAinFarmshasgrownto bethelargestintegratedlocaldairy companyintheUAE,runningfour farmsunderitsbrand.Goingwiththe currenttime,thecompanyhasalso addedabasketoffoodproductsonthe menuwhichincludesseveralflavorsof freshjuices,yoghurt,andpoultry products.

AlAinFarmshasalreadyestablisheda namethroughitsfarm-freshdairy products,servingmorethan13,000 outletseveryday.Andnowunderthe leadershipofitsCEO,WillemVan WaltMeijer,AlAinFarmsissetto pioneerthenewfoodsecuritynormsin thecountry

FarmFreshDairyProducts

AlAinFarms’corecompetenciesliein thestrongbrandreputationachieved overdecadesofoperationsandwide accessibilityofproductsinthecountry

Most Admired Dairy Tech Companies to watch

Overtheyears,thecompanyhas achievedaleadingedgebyensuring thecontinuedoperationsofcoldchains indairyandpoultrytoprovidefresh productstotheoutletsacrossthe country24/7.

Byensuringthefarmsandfactoriesare inthesamearea,AlAinFarmshas beenlivingitspromiseofdelivering farm-freshproductstothecustomers within24hours,guaranteeingfresh, tasty,safe,wholesome,andhealthy food.Moreover,thesefoodproducts areavailableindifferentfatlevelsand packagesizestosuitcustomers’tastes andneeds.

Productdiversityforbetter customerhealth

UAEisknownforitshotandhumid climate.Andpeoplelivingorvisiting thecountryoftenliketorelishfresh juicestokeepthemcoolandactive duringhotsunnydays.Supplyingthis hugedemand,AlAinFarmshas venturedintobeveragesspaceby providingnoaddedsugarfreshjuice, firstlocalmanufacturertoofferthe wholerangeofjuicewithoutanysugar beingadded.

Bynurturingcowsandcamelsatthe farms,AlAinFarmshasbecomethe firstfoodcompanytoofferCamel Milk,bothlocallyandinternationally infreshandpowdervariants.

Speakingaboutthecompany’spoultry division,over8millionchickensand 120millioneggsareproduced annuallyinAlAinFarmsanddelivered tohouseholdsacrossthecountry.By producingmeat,freefromantibiotics, andanyhormones,thecompanyis alreadysettingfoodsafetynormsfor otherstofollow

Leadingwithexpertiseand excellence.

Speakingoffoodsafetynorms,the company’sCEOWillemVanWalt MeijerisleadingAlAinFarmsto becomeamajorplayerintheUAE foodindustrybyensuringthestrategic initiativesguidedbytheUAE’s leadership.Thecreditsurelygoesto Willem’svisionforthecompanyand hisdecades-longexperienceinthe industry

ADutchnational,Willemheldseveral positionsinSalesandMarketingat UnileverintheNetherlands.Hethen wentontoholdseriesofdirector positionsinUnileveroperating companiesinIndonesia,Ireland,and Russia.

Eagertotakeonnewchallenges, WillemsteppedinasCEOofthe Greenery,aco-operativeoffresh producegrowers,with21yearsofrich industryexperience.Hefurtherheaded theClassicDairyandCheesedivision ofFrieslandFoods,aco-operativeof dairyfarmers.

In2016,Willemreturnedtothefood industryasManagingDirectorof NedspiceVietnam.In2020,Willem withhisextensiveexperienceand expertiseinthefoodindustrystepped inasCEOofAlAinFarms.Sincethen, Willemhasbeenworkinghandinhand withthemanagementteam,which consistsoftherepresentativesfromall businessdivisionsofdairyandpoultry, branddevelopmentandconcept innovation,salesandlogistics,and supportfunctions.

The company’s utmost priority is the health, safety, and well-being of all of its employees, biosecurity of the animal livestock, and quality of products and operations. “

“

Innovationyieldingfreshproducts

ThehotandhumidclimateofUAEnot onlyaffectshumansbutanimalsas well,whichcanreduceyieldaswellas affectanimals’well-being.Totackle thisissuethecompanybrought innovativewaystothetable.The air-conditioningsystemwascreatedto maintainthetemperature.

However,thecoolingsystemuses substantialamountsofwaterand electricity.Toreduceitsecological footprint,thefirmrecyclesthewater usedinitsproduction,toirrigatethe land.Aspartofthecirculareconomy, thefarmsrecycleclosetohalfabillion gallonsofwaterannually Withthe newfarmexpansion,thecompany planstodrivethistomorethana billiongallonsofwaterrecycled annuallyforirrigation.

Willemexplains,"Animal welfare is our utmost priority. “And we have spared no efforts to protect and nurture all of our animals, by providing stress-

free environmental conditions, nutritious and high-quality foods, and veterinary care at all times. We value our animals as an integral part of our being, as a man can exist only in synergy with nature.”

StrivedwithDueDiligenceDuring thePandemic.

TheCOVID-19pandemichashugely affectedtheglobaleconomy.However, asapartofdailyessentials,AlAin Farmshascontinuedtooperate seamlesslyduringthesechallenging times.Tomakethispossible,thefarms haveincreasedthecapacitytoproduce freshlocalproductsdelivereddaily acrosstheUAE.Thecompanymade surethecorefunctionsoffarming, production,andsalesremained operational24hoursthroughoutthe pandemictoensurecontinuityof supply.

Talkingaboutthefarms’operations duringthepandemicWillemsaid, “We have tirelessly undertaken all necessary measures to prevent any health and safety breaches at our farms. Daily checks are conducted, and all employees remain safe and healthy.”

Willemfurthertalkedaboutthe company’soperationalreadinessand crisisprotocolwhichwasthekeyin

safeguardingthehealthofemployees aswellasbusinesscontinuity. “It was a learning and testing phase, but responsive and quick implementations, such as the opening of Al Ain Farms’ Care Centre in Sharjah for quarantine and medical security, and the rehousing of 600 employees, meant that we were able to continue business as usual. We implemented hard zone site where no one could enter from outside to ensure full biosecurity,” Willemexplained.

Safeguardingpartnersandsuppliersof AlAinFarmswerealsoapriority, whichthecompanyrespondedtowith immediateeffectbyimplementing protocolsecuringminimumimpact alongthesupplychain.

Tofurtherensureemployeehealthand safetythecompanyhasrecently vaccinatedthestaffvoluntarilywitha newlydevelopedvaccineforCovid response. “The company’s utmost priority is the health, safety, and well-being of all of its employees, biosecurity of the animal livestock, quality of products, and zero interruption of our business continuity and operations,” saysWillem.

WhiletheongoingCOVID-19 pandemicbroughtlocalbusinessesinto light,theindividualsandlarge organizationshaverespondedwellto thechangebyadoptingtolocalfor

localtrend.However,Willembelieves thetrendnotonlyishelpingthe countrytobecomeself-sufficientbut alsotoprovideamuch-needed economicboostduringtoughtimes.

Nodoubtthegovernment’scontinued supportandhasalsoplayedahugepart inthefarmingsectortofurtherenhance thescaleofthelocaloutputandensure afairlevelplayingfieldforalllocal manufacturerswithinthesector.Going forwardwiththetrendWillemexplains hisgoalforthecompany. “We aim to work more closely with our retail partners to customize shelves and packaging to communicate the benefits of locally made and benefits of our products for consumers,” hesays.

Wisewords

Asavisionaryleaderholdingexpertise inthefoodindustry,Willemhadfair advicetosharewiththeentrepreneurs whowanttoventureintothisfield. “Choose something where demand exists, but supply is lacking, or the existing system can be improved,” Willemsays, “In the food industry, habits change relatively slow due to being engrained into a culture, so planning for low pace scenario is needed, so we could be investing into growth.”

Willem’sfinalpieceofadvicewasapt andenlighteningfortheentrepreneurs andbusinessownersineverysector “We should be coming with novel ideas of concepts and technology often found far from the place of core operations. The reason is that differentiation is everything, but potential lies in adapting the local needs and operational requirements.”

Dr. Stefan Scherer CEO smaXtec

Dr. Stefan Rosenkranz Founder, and CEO smaXtec

smaXtec

Transforming the Animal Health Niche with Smart Technology

Thehealthofdairycattlehaslongbeenmanagedby traditionalhealthmanagementmethodsoffarmers anddairyowners.Eventhoughtheseconventional methodshavebeenpractisedsincetheinceptionofdairy farming,theydonothavetheprovisionofdetectingand preventingpotentiallylethaldiseasesindairyfarms.These diseasesnotjustleadtomortalityandreducedproductivity inthedairyherdbutalsorepresentariskforhumanhealth.

Toaddressthissituation,smaXteccameintoexistence. SpearheadedbyDrStefanRosenkranz,Founder,and CEO,andDrStefanScherer,CEO,thecompany introducedarevolutionarysolutiontothetraditionalsector ofdairyfarming.

Inthefollowinginterview,leadersofsmaXtectalkin-depth abouthowtheirhigh-techsolutionischangingtheway traditionalcattlefarmingusedtooperate.

PleasebriefouraudienceaboutsmaXtec,itsUSPs,and howitiscurrentlypositionedasaleadingplayerinthe Animalhealthspace.

smaXtecprovidesprofessionaldairyfarmerswitha premiumhealthsystemthatavoidsdiseasesindairyherds. Resultsaresignificantlyhighermilkyieldsforthefarmers andincreasedanimalwelfareinthecompetitive environmentofindustrialdairyfarming.Sinceits foundationin2009,smaXtechascontinuedtodevelopits

Most Admired Dairy Tech Companies to watch

AbouttheLeaders

smaXtec is being led by CEO Stefan Scherer and CEO Stefan Rosenkranz, who also invented the technology. The company consists of a growing team of 70 people, including a premium customer service team, an outbound sales force, in-house markeng power, and top engineering teams.

productsandtechnologies.Today,smaXtecismonitoring thehealthdataof100,000dairycowsandcounting.

Thesystemmeetsmodernrequirementsbyofferinganeasy anduser-friendlyplug&playsolution(smaXtecBase Station).Dairyfarmersreceivevaluableinformation, dashboardlists,andalarmsontotheirmobilephone (smaXtecApp)andcomputer(smaXtecMessenger software).

Shedsomelightonyourofferingsandhowarethese makinganimpactontheindustryandyourcustomers?

ThesmaXtecsystemoffersthemostpreciseandrobust directmeasurementofhealthparameterscorebody temperature(+/-0,03°),activity,andrumination,whichis measuredbyabolusinsidethereticulumofthecow This allowsforearlierdetectionofdiseases,reducedantibiotic use,andpreventionofmilkrevenueloss.

Beinganexperiencedleader,shareyouropiniononthe impactoftheadoptionofmoderntechnologiesonthe animalhealthandnutritionspaceandwhatmorecould beexpectedinthefuture?

Sincethecompany'sfoundation,innovationhasbeenatthe verycentreofourendeavours.Whileotheragricultural sectorshavealreadyseenaconsiderableincreaseinthe

adoptionofmoderntechnologies,industrialdairyfarming requiresacarefulbalancebetweenanimalwelfareand farmers'productionsuccess.smaXtec'sproventechnology andmotivatedteamissettocreateaddedvalueforfarmers andbringlong-termpositivechangetothedairyindustry

Consideringthecurrentpandemic,whatinitial challengesdidyouface,andhowdidyoudriveyour companytosustainoperationswhileensuringthesafety ofyouremployeesatthesametime?

Asaglobalandtechnology-drivencompany,working remotelyandkeepingincontactwithcolleaguesand customersoverlongdistancesviatelephoneorinternethas beenanimportantpartofsmaXtec'soperationseversince itsfoundation.Withitsfocusondirectsalesandcontinuous technologicaldevelopment,smaXtecwasabletointroduce itsrevolutionaryTruRumiTMTECHNOLOGYin2020and consistentlymaintainitsgrowthstrategy

Whatwouldbeyouradvicetobuddingentrepreneurs whoaspiretoventureintotheanimalhealthand nutritionmarket?

Despiteitstechnologicallyadvancedapproachto monitoringanimalhealthandever-growingsoftware expertise,smaXtecalwaysremainsinclosecontactwith farmers,veterinarians,scientists,educationalinstitutions, andagriculturalstakeholderstoidentifywantsandneeds. Consequently,entrepreneursshouldalwaysstriveto improvetheirknowledgeaboutmarketsandrelevantfields beyondtheirindividualbusinessstrategies.

HowdoyouenvisionscalingsmaXtec'soperationsand offeringsin2021?

smaXtec'srecentintroductionofitssmaXtecTruD™cloud solution,whichutilizesartificialintelligenceandsmaXtec TruRumiTMTECHNOLOGY,hascreatedthefoundation onwhichthecompanywillreachandsoonexceedits ambitiousgoalof1millioncowsundermonitoring. Additionally,smaXtecfocusesonintegratingitssoftware solutioninasmanyherdmanagementsystemsaspossible foreaseofuseandtimesavingsinitscustomers'day-to-day operations.

ExhibitingBrilliance

Ø Heatdetectionisaverybigpartofwhywechose smaXtec—especially,theaccuracyofit.Overall,we aredelightedwithsmaXtec.Itreallyfitsinwithwhat

wearetryingtodowithperformance,animalwelfare, andantibioticreductionandlookingforwardtoseeing wherewecantakethisinthefuture.”-JoeGardiner (Ireland),smaXteccustomerwith300cows.

Ø Automationmakestheheatdetectionprocessincredibly accurateandaseasyaspossible.Overall,smaXtechas easilypaidforitselfseveraltimesover.”-Rodneyand StephGoode(Australia),smaXteccustomerswith380 cows.

Ø smaXtecisgreat.Iamverysatisfiedwithit.The measurementofruminationactivitycompletesthe systemandmakesitanall-in-onepackage.Whatis veryimportanttomeisgoodservice.AndsmaXtec

definitelyoffersthat.Iaminveryclosecontactwiththe customersupportteam,whichalwayshelpsmewith myquestions”–DanielaSchönberger(Germany),a smaXteccustomerwith270cows.

Ø In2020,smaXtecwasawardedtheAustrianAgrarfuchs prizeforitsinnovativeTruRumiTMTECHNOLOGY byanindependentpanelofexperts:“Precisedataon ruminationactivityiscrucialfortheassessmentof nutritionqualityandanimalhealthindairycows.This isexactlywhattheTruRumiTMTECHNOLOGYby smaXteccanoffertofarmers,”thejurysaidintheir statement.

smaXtec's proven technology and motivated team is set to create added value for farmers and bring long-term positive change to the dairy industry.

Customer Retention Strategies That Work In 2022 5

DidyouknowthatcompaniesintheUSloseover $136.8 billion dollars each year becauseofbad customerretention?

Sure,asinglecompanymightnotaddthatmuchtothe statistics.

Butevenifthatnumberisjustinthethousandsofdollars foryourbusiness,it'sstillsomethingtoworkon.

Intheend,it'smoneyyou'relosingthatyoucouldspendso lesstokeepinstead.Infact,itcostsfivetimesmoretogeta newcustomerthanitcoststokeepanexistingone.

Soevenifaffiliatemarketingisagoodinvestment,you mightwanttocheckyourbackyardfirst.

DatedConceptsThatDon'tWorkAnymore

Customerretentionisnotfineart.Simplyworkingonyour customerservicecanprovidegreatresults.Butthatdoesn't meanyoucan'tgowrongwithsomedatedconceptsfrom customerretention.Thestrategieswe'lltalkaboutcanbe bothineffectiveandharmfultoyourbusiness.

Ÿ

DatedLoyaltyPrograms

Thefirstthingyoushouldavoiddoingisgeneralloyalty programs.Whileloyaltyprogramscanbeextremely valuableforcustomerretention,youneedtoactualizethem tothe21stcentury.Today'sloyaltyprogramsareallabout personalization.

Ifyouhavealoyaltyprogramandyou'renotpersonalizing themtoyouraudience,itwon'twork.Agreatideatoupdate yourloyaltyprogramsistocombinethemwithinbound effortsandsetupaccountsthattrackyourloyalcustomers' data.

Ÿ

IgnoringTheComplaintsofLostCustomers

Hatersgonnahate,right?

Well,notquite.Atleastnotwherecustomerretentionis concerned.Ifyoudon'ttrackthereasonwhypeople abandonyourproducts,you'remissingcrucialinformation thatwillhelpyouactualizeyourcustomerretention.

Understandingwhyyoulosebusinesscanprovidevaluable insightintowhatyourmixislacking.Isittheproduct?The

Gael Breton Co-Founder Authority Hacker

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Gael Bretton has over ten years of experience in building and growing websites. He has worked with a wide range of clients, from local businesses to fortune 500 company sites. Since starting out online, he has managed to take multiple blogs from blank WordPress installations to highly successful web properties that attract millions of visitors and generate 7-gures each year Along the way, Gael shared his internet marketing knowledge as a speaker at Harvard, Wharton, and Oxford University

price?Thepositioning?Wecan'ttellyou.You'llneedto findthatoutyourselfbygatheringinformationfromlost customers.

Youcanuseasurveyforthis.Justmakesureit'sshortand non-intrusive.Otherwise,peoplewon'tfilloutthe questionnaire,andyou'rebacktosquareone.

Ÿ AssigningCustomerRetentiontoOneDepartment

Assigningcustomerretentiontoonedepartmentisahuge mistakethatalotofcompaniesstillmakein2022.It'snot themarketing'sjob,notthecustomersupport'sjob,andnot theproduct'sjob.

Rather,goodcustomerretentionisaninterdepartmental effort.Allthedepartmentswementionedhaveanimpacton it.Geteveryoneworkingtogetheronthis,andyouwillhave successinretainingmorecustomers.

Ÿ BeingReactiveInsteadofProactive

Ifyoureacttochurn,it'salreadytoolate.

Thecustomershavemadetheirmindsaboutdroppingyour productsorservices.

That'swhytryingtoconvincethemtostayonboardwill rarelywork.Rather,youshouldusedatatounderstandthe reasonsyoulosebusinessandfigureoutwaystostopchurn initstracks.

HowDoYouGetonTheRightPath?

Beforewegetintocustomerretentionstrategiesthatwork in2022,it'simportanttostartwiththerightmindset. There'snopointinmakingimprovementsifyoucan't tangiblymeasurethem.Youwon'tknowwhat'sworking andwhat'shearsay,sohaveastrongdefaulttodata.

Whatdata,youask?

Let'sseewhatretentiontrackingmetricsaremost important.

Ÿ CustomerChurn

Thisisthemostimportantmetric,anditmeasuresthe rateatwhichcustomersdropyourproductsorservices inaperiodoftime.Tocalculateit,subtractthenumber

ofcustomersattheendofayearfromthenumberof customersatthebeginningoftheyear,anddividethat allbythenumberofcustomersatthebeginningofthe year

Ÿ RPR(RepeatPurchaseRatio)

RPRmeasuresthenumberofcustomersthatbought fromyouagain.Itcanbecalculatedinanygiventime frame,anditsformulaissimple.

Justdividethenumberofrepeatcustomersbythetotal numberofcustomers.

Ÿ DSO(DaysSalesOutstanding)

Anothersmartwaytoassesschurnisbyseeingwho's lateontheirbillstoyou.Thiswillindicatebothif peoplehaveaproblemwithyourproductsandwhether ornotyourbillingdepartmentisdoingitsjobright.To calculateit,divideAccountsReceivablebyAnnual revenue,andthenmultiplyallofthatwith365.

Ÿ ExistingCustomerRevenueRate

Ifyouwanttoknowwhetheryourcustomerretention effortsareimproving,thismetricisextremelyvaluable. Itwillmeasurehowmuchyou'remakingfromexisting customersinagivenperiodoftime.Tocalculateit, here'swhatyouneedtodo:subtracttherevenueatthe beginningofatimeperiodfromtherevenueattheend ofthattimeperiod.Takethatnumberanddivideitagain bytherevenueatthestartofyourtimeperiod.

Therearemoremetricsthatyoucanusetofine-tune specificdetails,buttheseshouldhaveyoucoveredwhen you'regettingstarted.

Nowforthefunpart-howdoyouretaincustomers?

TheBestCustomerRetentionStrategies

Wewanttostateagainthatcustomerretentionisnota hero'sjob.Noonepersonoronedepartmentcanpullitoff ontheirown.Ifyouwanttoretaincustomers,allofyour departmentsneedtobefocusedonthat.Everyoneneedsto contribute.

So,whenyoureadthefollowingstrategies,rememberthat toimplementthem,you'llneedeverydepartmentonboard.

#1PersonalizationandCustomization

Genericmergefieldswon'tcutitin2022.Ifyouwantto retainamoderncustomer,you'llneedtoprovideatruly personalizedexperience.Fromyourmarketingmixthat treatsindividualcustomerdesirestoasupportteamthat's readytotacklethatonespecificquery,acustomermay have.

Allofyourfrontendneedstobecustomizabletoauser's needs.Notjustbecauseitengagesthemevenmore,butalso becauseeveryoneelseisdoingit.Soifyoudon'twanttobe leftbehind,regardlessofwhatnicheyou'rein,youneedto focusmoreonprovidingapersonalizedexperience.

#2BeProactiveAboutDrop-OffPoints

Aswementionedbefore,oneofthebiggestmistakespeople makeincustomerretentionistobereactive.Ifmostofyour customersdropyourproductafterthreemonthsofuse, askingthemnicelytostickaroundwon'tbeenough.

Ifthere'satrendinhowyourcustomerschoosetoleave yourbusiness,youneedtoidentifythatdrop-offpointand workproactivelytotackleit.Findoutthecomplaintsyour lostcustomershave,andimplementchangesinyour product,pricing,orevenpositioningtorespondtothem.

#3The100-DayPlan

Thefirst100daysinyourrelationshipwithcustomersare crucialtoyourlong-termsuccessandyourcustomer retention.Inthistimeframe,mostcustomersformulatean opinionthattheymightsticktoforyearstocome.

It'simportantthatyou'reawareofthiscrucialperiodand createsa100-dayplanfornewcustomers.

Startwithagoodonboardingsystemthatmakessure customersinstantlymakethemostoutofyourproduct.If yourservicesorproductsareprettycomplex,youmight wanttoconsidercustomersuccessagentsforthisaswell.

Then,settimeframesforconstantfollow-upsandcreatean ongoingcustomeradvocacyprogram.

#4DelightYourCustomers

Anymarketerworththeirsaltwilltellyouthatafunnel doesn'tendwhenyoushakehands.That'sjustthe

beginning.Whenyougetanewcustomer,thebestwayto increaseretentionistodelightthem.Togoabovetheboard andoffergreatservice,specialoffers,add-ons,andvalueat everycorner

Therearealotofwaystodothis,including:

Ÿ Follow-upstotrackproductadoption

Ÿ Specialoffersforexistingcustomers

Ÿ Freeresourcesforpeoplethatboughtsomethingfrom you

Ÿ Personalizedcommunications

Ÿ Betterbrandtrust

Ÿ Ongoingsupport

Ÿ Rewardsforloyalcustomers

#5SurveyYourCustomerBase

Gettinginformationfromlostcustomersiscrucialfor proactivecustomerretention.Butyoucantakeitastep furtherandgatherdatafromyourexistingcustomers,even iftheyhaven'texpressedacomplaint.

Constantsurveysletyoustayintouchwithyouraudience. Theyshedlightonpossiblecomplaintsthatcouldleadto churnandalsoshowwhatyou'redoingright.Inturn,you candoubledownonyourstrongpointsandmitigatethe downsidesofworkingwithyou.

Generaldatasetsareimportant,buthonestmessagesfrom youraudienceareevenmoreimportant.Lookforthem.

WhereToNext?

Weknowthiswasaprettyloadedarticle,withalotof conceptstotakehome.Forconvenience,let'sroundupthe keytakeawaysofwhatyoureadtoday:

Ÿ Alwaysdefaulttodataandaimtomeasurecustomer retention.

Ÿ Personalizeyourcustomerexperience.

Ÿ Beproactive,notreactive.

Ÿ Analyzeyourdrop-offpointstoidentifycommoncauses ofchurn.

Ÿ Formulatea100-dayplantodelightyouraudience.

Ÿ Surveyyourcustomerbaseregularly

Dairy

TheconsumertrendsassociatedwiththeCOVID-19

pandemichavechangeddrasticallysincetheearly yearsofthedisease.Thelockdownsandrestaurant closurescausedbyfearsofcross-contaminationhave contributedtoariseinthenumberofmealscookedand eatenathome.Thishasledtomorefluidmilkandbutter beingconsumed,whilelesscheeseisbeingpurchased. Whileretail-facingbrandshavebeenbeneficiariesofthis increaseinfluidmilksales,thefutureofdairyconsumption afterthepandemicisunclear

Demandfordairyisstabilizing

Despiteconcernaboutthe2020pandemicanditsimpacton thesector,consumerbehaviorremainsconsistentwiththeir pre-outbreakexpectationtomaintainorincreasedairy purchasesbothingrocerystoresandinotherchannels.The resultsholdtrueforcoredairyitemslikemilk,yogurt,and cheeseandlesscommonlyconsumedproductslikebutter andicecream.Allinall,consumerdemandfordairyinthe

aftermathofCOVID-19istrendingtowardafutureof stability.

Riseofdairyalternatives

Despitegrowingconsumerperceptionthatdairy alternativesarehealthieroptions,consumptionofdairy alternativesattheexpenseofdairyhasdramatically increasedinrecentyears.

Manyconsumersperceivedairyalternativesas“healthier” optionsthandairyproducts.Thisperceptionisdrivenbythe strongconsumerinterestinhealthandwellness.The perceptionthatdairyalternativesarehealthyoptions(rather thanunhealthynon-dairyalternatives)willdriveincreased consumerdemandfordairyalternatives.

Healthandwellnessaretopprioritiesforconsumersmaking theirpurchasedecisions.Consumersarelookingforfood productsthathelptheirhealth,anddairyalternatives provideanexcellentnutrientprofile,withplant-based sourcesofprotein,vitamins,andminerals.

Influencedpurchases

Arecentconsumerpollof1,500peoplequestionedifthey hadrecentlytriedanewdairyproductinthelasttwoweeks. Thevastmajoritystatedthattheyhadnottriedanew product.However,followingCOVID-19,customers reportedtryinganewdairybrand.Themajormotivatorfor thosewhodidtryanewproductwastryingsomethingnew, followedbyavailability.Innovationandoriginality continuetoprovideappealingmethodstoacquireweary customerswhilealsoreinforcingclaimsandcommunication throughincreasinglysophisticatedmarketingstrategies.

Environmentalandsocietalimpact

Despiteincreasedmediaattentionanddiscourseamong stakeholdergroups,publicperceptionofdairy's environmentalimpactremainsrelativelyunchangedfrom previousyears.

Consumersresearchingdairyproductsontheinternetare increasinglyinterestedinhowdairyproductsareproduced, particularlytheenvironmentalandsocietalimpactofdairy productsaswellasanimalwelfareissues.Evenso,these consumersalsowanttoseemoreofanefforttowards makingdairymoresustainableoverall,astheywerethe subgroupmostlikelytosaytheywouldliketoseechanges inthedairyindustryonthisfront.

Thisisanindicationthatlargercompaniesmaybeshifting theirfocusfromimpacttorevenueasadditionalrevenue opportunitiesbecomemoreapparent.Developmentsin areassuchassustainabilityandanimalwelfare,coupled withgrowingsocietalconcernsaboutenvironmentalissues, continuetodriveconsumerinterestthatpermeatesnearly allstrataofthemarket.

OnlinevsRetail

Duringthepandemic,internetsalesofdairyproducts increasedatanunprecedentedrate.Inthemidstofahealth crisis,internetconsumersmentionedtimesavings, convenience,andsafetyastheprimaryreasonsfor purchasingitemsonline.Theywerealsolessconcerned withpricingwhenpurchasingthingsonlinevsin-store.

Followingthedisaster,polledbuyersrespondedthatthey wanttocutbackontheironlinedairypurchasesmorethan theydoontheirin-storepurchases.Thepandemichas demonstratedboththehazardsandopportunitiesof consumerbehaviorinalife-or-deathcrisis.Inapostpandemicworld,polledcustomerswanttocutbackon onlinedairypurchasesmorethantheywillonin-storesales.

Intheory,thisshouldbegoodnewsfordairyfarmerswhose produceisaddedtomanypopularconsumershoppinglists. However,producerswillhavetosharpentheircustomerinsightcapabilitiestomakesurethattheystayontopofany trendsthatarisefromchangesinconsumerbehavioror learnfromthosewhoaregettingitrightandcopytheir innovations.

Healthyeatingisnolongerjustatrend;it'sthefoundation oftoday'shealthylifestyle.Consumerswanttostayhealthy andenjoyavarietyofwholesomefoodswithoutputting theirhealthatrisk.

Consumersarelookingforhealthieralternativestothedairy productstheyhavepurchasedforyearsandthisisleading themtoseekoutalternativessuchasalmond,soy,andother plant-basedmilk.Therearenumerousreasonswhy consumersaremakingthesemovementsawayfrom traditionaldairyproductsandtheyaremovingindrovesto plant-basedoptions.

Consumersareincreasinglymakingtheirfoodpurchase decisionsinresponsetoconcernsrelatedtohealthorthe desiretopromotehealthylifestyles.

Most Admired Dairy Tech Companies to watch

STONY LakeAcres

Providing Organic Milk for Better Health

Organicmilkisbelievedtoprovidenutrientsthat aidinthedevelopmentofstrongerbonesand muscles.Organicmilkobtainedfromcowsthat havenotbeengivenantibioticsorgrowthhormones,aidsin thetransferofnutritionalbenefitstochildrenandother humanswhoconsumeit.Numerousstudieshavefoundthat thismilkisbetterforourhealththanregularprocessed milk.

Accordingtothesestudies,organicmilkpossesseshigher nutritionalvalueandmoreomega-3fattyacidsthannonorganicmilk.Hence,peoplearetiltingtowardsit

consideringthehealthybenefitsitprovides.Thedemandfor thishealthymilkisgrowingrapidlyandtofulfillit,one dairyfarmwasestablished–StoneLakeAcres,whichis dedicatedtosupplyhealthymilkproducedinorganicways.

InaninterviewwithInsightsSuccess,CarolKleppe,the FarmManagerofStonyLakeAcres,sharesthejourney ofhercompany,itsofferings,andimportanceoforganic milkproducts.Belowarethehighlightsoftheinterview:

Carol,pleasebriefouraudienceaboutStonyLake Acres,itsvalues,andhowithasbeenpositionedasa leadingplayerinthedairytechspace.

StonyLakeAcresisanorganicdairyfarmoperatedbyme andmyhusbandArneKleppe.Thisfarmwasestablishedby myfatherandinitially,thefarmsizewasverysmall consisting10-15cowsonly

Igrewupworkingtherewithseeingtheprocessofmilk production.Aftermarriage,weboughtthisdairyfarmfrom myparents,andIstartedworkingasaFarmManagerof StonyLakeAcres.Weimplementednewtechnologiesinthe farmsuchas:

· Automaticmilkers

· Automatedbarncleaner

· Feedingmachineries

· Animalreproductionandbreedingtechnologies suchasartificialinsemination

· Rectalpalpation–themethodofpregnancytesting ofcattle.

· Calfhutsandtheirprotectioninwinterseason.

Today,thefarmisapartofOrganicValley(OV).Organic ValleyisanindependentcooperativeofthefarmersinLa Farge,Wisconsin,UnitedStates.Itwasinitiatedin1988, andcurrentlyitisoneofthelargestorganicconsumer brands.

WhatareStonyLakeAcre'sdistinctofferings,andhow havetheseproductsascertainedyourstrongholdwithin theindustry?

Well,StonyLakeAcre'sconsistsof150+cowstoproduce organicmilk.Thesecowsarefedwithorganicfodder grownonchemical-freesoilandarenotinjectedwith antibioticsandhormones.Hence,anorganicmilkweget, offershealthylifestyle.

Therearedifferentcowbreedswhichareusedforhighmilk productionasbelow:

Ÿ Jersey–TheLittleBeauties.

Ÿ BrownSwiss–TheOldSweethearts.

Ÿ Guernsey–TheFrenchGold.

Ÿ Ayrshire–TheScottishWarriors.

Ÿ MilkingShorthorn–ThePioneers.

Ÿ Holstein–HighMilkProduction

Carol,pleasebriefusaboutyourself,yourjourneyin theindustry,andhowyouhavecontributedtowards StonyLakeAcre'ssuccess.

IamtheFarmManagerofStonyLakeAcres.Previously, thefarmwasoperatedbymyparentswithtraditionaldairy practices.Sincewetookover,weimplementedinnovative technologiesforeffectivemilkproduction.

Besidethis,weareintoagricultureaswell.Ihavegrown maize,wheat,andfoddercropsonourcultivatedland.We havetiedupwithMAST(UniversityofMinnesota–Twin Cities),MASTInternational,UniversityofMinnesota CollegeofFood,AgriculturalandNaturalResource Sciences.

Wealsotrainstudentsfromdifferentcountriesatourfarm everyyear,whoevergetsopportunitythroughthisprogram. Since2012,wetrainedstudentsfromAfrica,Ukraine,India etc.

I grew up working there with seeing the process of milk production. After marriage, we bought this dairy farm from my parents, and I started working as a Farm Manager of Stony Lake Acres.

Takingintoconsideration,thecurrentpandemic,andits impactonglobaleconomies,whatchallengesdidStony LakeAcrefacebecauseofthepandemic?

Milkpricesweredroppedandtherewasahugelossinthe businessduetothepandemic.Ourmarketsteeped drastically,therebymakingitdifficulttomaintainourfarm management.Sincetherewasatransportationshortage,we hadtomanageallourdeliverables.Withthepandemic takingatollandshortageoffoodsuppliestoanimals,itwas graduallybecomingquitedifficulttomaintainherd'shealth. Thissignificantlyreducedourreachtoourpotentialclient, butstillwemanagedtheprocesswithourlimitedresources.

The impact of AI on Animal Nutrition

Into the Future

Withthewidespreaddevelopmentofartificial

intelligence(AI),animalfarmingischangingand becomingadata-centricbusiness.AnimalAIuses advancedmachinelearning,naturallanguageprocessing andtelemetrytoincreasetheproductivityofanimalfarms. Therangeofthiscutting-edgetechnologyisvast;from helpingfarmersdevelopnewtypesoffeedfortheir livestocktoprovidingday-to-daycareinreal-time.

Currently,therearetwomajorwaysthatAIandmachine learningalgorithmscanbebeneficialinanimalfarming.

Thefirstoneistopreventillnesswiththehelpofreal-time dataathand.Mostofthetime,animalshavesomeillness thatisnotrevealeduntilitistoolate.Thisleadstoreduced efficiencyinfarming.Withtheuseofsensors,AIcanavoid thiskindofsituationbyidentifyingtheproblembeforeit surfacesaswellasbyusingmathematicalmodelingand patternstoconductmoreeffectiveanimalmanagement.

ThesecondwaythroughwhichAIbenefitsanimal husbandryisindiseasetreatment.Everydiseasehasa particularpatternsowhenadiseaseisidentifiedyoucan useAIandmachine-learningalgorithmstodetectthecause andthenpinpointasolutionforitathand.Sincethereare numerouspossiblecausesbehindcattlegettingsick,itis bettertouseartificialintelligenceandmachinelearning algorithmstohandledifferentsituationsinsteadofhumans whomaymakemistakes.

DairyFarmBarns

Milkproductionpercowisametricthatiswelltrackedina dairyfarm,buttherearebiggerquestionsthatneedtobe askedtomaintaintheproductionlevels.Thefeedisthe mostimportantfactorthataffectstheproductionlevelofa cow Artificialintelligencesystemscanprovideaccurate monitoringoftheamountoffeedprovidedtothecowand helpincreasetheproductionlevelsbyminimizingthe wastageandhelpinginreachingtherequireddailyfeed efficiently.

MeatFarming

Meatisasignificantsourceofdietaryproteinallthroughout theworld.Cattle,sheep,pigs,andgoatsarethemost commonmeat-producinganimals.Toincreaseoutput, modernanimalhusbandryincludesavarietyofprocedures suchasselectivebreedingandartificialinsemination.The tacticsutilizedcanvarydependingontheanimal,its gestationalage,andtheintendedgoal.Inallsituations, however,themajorityofthesestrategiesrelyonastrong understandingofyouranimalsandtheirbehavior

Herein,AIsystemscananalyzedatacollectedbylow-cost infraredcamerastodetectabnormalitiesinthebehaviorof farmanimals.Thesamesystemscanmonitorvulnerable pigletsforsquealsofdistressandidentifypoorqualityflesh

incattletoensurethemeatisfitforhumanconsumption. Thiscanleadtoefficientmeatproductionwithaless negativeimpactontheenvironmentduetoresource consumptionandpollution.

PoultryFarming

Automationoftasksisanimportantpartofmodern farming.Onmostofthefarms,robotsareresponsiblefor manyroutineoperationssuchasfeedingbirds,collecting eggs,andremovingmanure.Manytasks,including collecting,counting,andpackingeggs,arebecoming completelyautomatedeliminatingtheneedforclose supervisionbyhumans.Alreadyanumberofrobotshave beendeployedinseveralplaceslikeautoplants,factories, hospitals,callcenters,etc.Hence,AIandroboticspossesses tremendousamountofpotentialintransformingpoultry farming.

InsectFarming

EdibleinsectsarewidelyusedinsomeAsiancountriesand arebecomingamorecommonpartoffoodproduction becauseinsectfarmingcanhelptomeetfuturedemandfor proteinconsumption.Insectsarehighinprotein,lowinfat, andcontainessentialmicronutrientssuchaszincandiron.

Theartificialintelligence(AI)systemcangivesmartphone analyticsandtemperaturenotificationscapabilities.These characteristicsareextremelyimportantinautomatedinsect farms,whicharecriticalfortheefficientproductionof excellentfoodforhumans.Insectspeciesmaybeoptimized forfarmingpurposesusingthedatasuppliedbyAI.AIalso helpstoenhanceproductquality,increasemanufacturing efficiency,andissimpletomaintain.

Aquaculture

Fishisanimportantfoodsourceandproteininthehuman diet.However,withtheglobaldemandsincreasing,weare nowdepletingtheearth'sfishfasterthantheycanbe generated.Thishasraisedglobalconcern,andorganizations haveadoptedvariousstrategiestoconserveaquaticlife.By expandingexistingtechnologies(suchassensors),artificial intelligence(AI)canbeusedforbetterandmoreefficient managementoffishfarms.

Artificialintelligencehasawiderangeofusesin aquaculture.Aquaculturesensorscanbeusedtocapture datalikeoxygenlevels,pH,salinity,andwaterpollution levels.Sensorsthatdetectthehungerleveloffishcanassist farmersorevenrobotsinfeedingthemappropriately Automatedrecirculationsystemscancirculatewaterbased ondataprovidedbysensors.Fishfarmingmodelsthatwere traditionallyregulatedbyhumanshavebeenautomated usingmicrochiptechnology,withrobotsemployedfor feedingfish,shuttingofflights,andcleaningtanks.

Protecting from the Dangers of Friendly Fraud

· By Kyle Rutherford

Who's Looking Over Your Shoulder?

Who's Looking Over Your Shoulder?

Sincethestartof2020,theworldhaschanged,

witnessingthemostsignificantmovetodigitalization everexperienced.Withthepandemic,companies couldnotevenoperateunlesstheymovedemployees remotely,buildingdigitalecosystemsandinteractingwith theircustomersonline.

However,thistransitionwasfarfrompainless.Fraudalso grewatarecordpace,especiallyaccounttakeovers(ATOs), up282%from2019to2020.AlmosthalfofUSconsumers experiencedaccounttakeoverfraudinthelasttwoyears. Oneofthebiggestchallengeswithaccounttakeoversis friendlyfraud(whenafamilymember,friend,oranother knownentityperpetratesthefraud),whichaccountsfor almostaquarterofAmericansexperiencingfraud.

Howcanyouprotectyourcustomersfromfriendlyfraud whenfriendsorfamilyareoftenfamiliarwithusers' passwordsorotherinformationaboutthem,liketheir mother'smaidennameorwhatcitytheygrewupin?What stepscanyoutaketoprotectyourorganization,its reputation,andyourclients?

TheBasics:Passwords,SMSOTP,KBA,andBiometrics

Asyouprobablyalreadyknow,passwordsarenotenough toprotectyourcustomers.Theyaredifficulttoremember, notverysecure,andhighlyvulnerabletodatabreaches.

Manycustomersusethesamepasswordacrossvarious accounts,furtherweakeningtheirviability

Thenextlayerofsecuritycompanies'add-onstosecure accountsistext-message-basedone-timepasscodes(SMS OTP).Atextmessageissenttothedevice,whichthe customermustthentranscribetoauthenticatetheiridentity. Theseareubiquitousthesedaysbutnotassecureasmost peoplethink.Theyareextremelyvulnerabletophishingand canalsobestolenviaSS#7typeattacksthattargetsecurity flawsintheunderlyinginfrastructureinthe telecommunicationsnetwork.ThereareevenOTPBots (botsprogrammedtorobocallunsuspectingvictimsand convincethemtoturnovertheirone-timepasscodesor SMScodes).Becauseallthecustomerhastodois transcribethenumbertoconfirmtheiridentity,any fraudsterwhoisabletogetaholdofthatnumberthrough phishingoranothertypeofattackisabletocompromisethe account.

Knowledge-basedauthentication(KBA)utilizessomething thecustomerknowstotrytoauthenticatethem.The problemwiththeseisthatwiththegrowthofsocialmedia andthevastamountofinformationavailableabout everyoneonline,itisalmostimpossibletofindquestions thatcannotbesociallyengineeredbutthatthecustomerstill remembers.

Author Bio Kyle Rutherford Founder and CEO, Asignio

Kyle Rutherford is the Founder and CEO of Asignio. In the fih startup, he has been involved; Kyle emphasizes looking at a problem from all sides and trying to find a new angle for a soluon. Kyle ulizes his business background from Harvard Business School and his technical experse from past ventures to be a visionary in the digital identy realm.

Known to be one of the best technology leaders, Kyle has surpassed barriers and is exemplifying the world with inclusive leadership in the global technology space. He has mulple feathers on his hat, and Asignio is one of them in the bright spotlight.

Biometricsaregreatandsolvequiteafewofthechallenges seenwiththeabovesolutions.However,mostcompanies thatutilizebiometricsforauthenticationcurrentlyrelyon on-devicebiometricslikeTouchIDandFaceID.These systemscanbeeasilyresetwithjustaPINanddonotwork acrossdifferentdevices.Mostbiometricsarealso permanent,whichmatterslessforfriendlyfraud,butis especiallyconcerningforothertypesofaccounttakeover fraud.Forexample,ifthereissometypeofdatabreachand yourthumbprintorFaceIDbecomescompromised,thereis nowaytoreplaceorchangethem.

FriendlyFraud

Friendlyfraudisespeciallyhardtostopbecausethe perpetratorknowsthevictimandoftenhasaccesstothem. ThismeansthattheymaybeabletoseeandcopytheSMS OTP,knowthecustomer'spassword,orknowinformation thatwillallowthemtogetaroundKBAs.Theyalsomaybe abletogetaroundbiometricsbysnappingaselfie,resetting theuser'sFaceID,ortheirthumbprint.Friendlyfraud providessignificantriskbothintermsofreputationalrisk andmonetaryrisk.Studiesshowthatover60%of customerswillchangeinstitutionsiftheyexperience identityfraud.Sohowdobusinessesorinstitutionscombat it?

Solution: Asignio'sSynchronousDualBiometrics

Asigniohasdevelopedasign-insystemthatthwarts accounttakeoversandalltypesoffraud,includingfriendly fraud,keepingyourcustomer'sdataandaccountssafeand secure.Theyuseasynchronousdualbiometric authenticationtoverifyit'sreallytheuser.Thesystemtakes aliveselfiewhiletheusersignsinonanytouchscreenwith theirownpersonalizedAsigniosign-inusingsymbolsor letters.Theuserisidentifiedandauthenticatedviapassive facialrecognitionandAsignio'spatentedhandwriting identificationtechnology.Ifsigninginonadevicewithno touchscreen,thesystemautomaticallyconnectstotheuser's phone,wheretheycansigninforverification.Itisquick, easy,andmoresecureandcanbeusedacrossalldevices, eliminatingtherisksassociatedwithpasswords,SMSOTP, andKBA.Also,byutilizinghandwritingrecognition,the Asigniosignatureischangeable,eliminatingoneofthe biggestchallengesforhardbiometrics–theirpermanence, thefactthattheycan'tbechanged.

Asignio'ssystemisalsoeasytoimplementforinstitutions bysimplyaddingafewlinesofcode.NoAppandno complicatedinstallation.Thebusinessorinstitutionsends

outanemailtotheirusers,whosignupinafeweasysteps –entertheiremail,allowtheselfie,createandpracticetheir signatureaboutfivetimes,setupvoiceasanaccount recoverymechanism,andthenthey'redone.Oncesigned up,userscansigninsecurelyforaccountaccessortransact anytime,anywhere.

OneofAsignio'sproducts,theirSMSBiometric,cansimply besentinplaceofSMSOTPs. IftheuserhasanAsignio account,theycansigninusingthat;ifnot,thesystem defaultstoanSMSOTP,soanybusinesscanselectively rollouttheAsigniolevelofsecuritytouserswhoneed high-levelsecureauthentication.IfanAsignionuser, insteadofaone-timepasscode,theuserclicksonalinkthat leadsthemtotheirAsigniolog-inpage,wheretheysignin usingtheirpersonalizedcombinationofsymbolsandletters (aliveselfieistakenwhiletheydothis)togetsecure access.It'salmostimpossibleforeventheuser'schildrento copytheirsignature,andtheuserwouldhavetokeeptheir faceinfrontofthecamerasimultaneouslyfortheselfieto getin.Prettydifficulttosneakthatonebyauser

TolearnmoreabouthowAsigniohelpsprotectyouand yourcustomersandthedangersoffriendlyfraud,goto web.asignio.comorcontactCalvinRutherfordat calvin@asignio.com.