Samir Hmicho, Chairman and Chief Execu ve Officer of Innova on Automo ve, Founder & Managing Director of 77 Auto, and Founder of Electro Taxi Syria
Editorial
-Alaya
Brown
Redefining Mobility: The Visionaries Steering Automotive Innovation
Theautomotivesectorstandsatacrucialintersectionof
technology,sustainability,andconsumerexpectations.What wasonceadomaindrivenpurelybyengineeringprecisionhas nowbecomeanecosystempoweredbyinnovation,cleanenergy,and connectedsystems.Theshiftfromtraditionalenginestoelectricand hybridsolutionsisnotmerelyaboutreplacingcomponents;it'sabout rethinkingmobilityitself.Companiesandentrepreneursdrivingthis changearereshapinghowsocietiesmove,consumeenergy,andview transportationaspartofabroaderenvironmentalandeconomic responsibility
Inthisedition, Leading the Next Wave of Automotive Transformation,wecelebratethepioneerswhoaresteeringthis revolutionwithforesightandcourage.Theseinnovatorsarenotjust respondingtochange;theyaredesigningthefutureoftravel.Through cutting-edgedesign,smarttechnology,andsustainablepractices,they arepavingthewaytowardacleaner,smarter,andmoreefficient automotivefuture.Theirworkstandsasatestamenttothepowerof innovationandtheresponsibilitythatcomeswithleadingchange.
Amongtheseforward-thinkingleaders,oneindividualhas distinguishedhimselfthrougharareblendoftechnicalexpertise, strategicvision,andcommitmenttosustainability.SamirHmicho,the drivingforcebehindInnovationAutomotive,hasbeeninstrumentalin bringingcutting-edgeelectricandhybridvehiclestotheUK, establishingarobustfoundationforafter-salesserviceinanemerging market.Hiseffortsensuredthatelectricmobilitywasnotjust introducedbutsupported,maintained,andunderstoodbyconsumers andserviceprovidersalike.
Samir'sentrepreneurialspirittranscendsborders.Through77Auto,he introducedSyria'sfirstfull-serviceelectricvehicledealership, demonstratinghisbeliefinaccessibilityandtechnologicalinclusivity. HislaunchofElectroTaxiSyria,theregion'sfirstapp-basedelectric taxiservice,furthersolidifiedhisreputationasavisionaryshapingthe fullmobilityspectrum.Bycombininginnovationwithsustainability andeconomicefficiency,hecontinuestoinspireagenerationof automotiveleaderswhoseeopportunityineverychallengeand purposeineveryjourneytowardacleanertomorrow.
Let the pages fill you with not just insights, but ideas in motion!
T Y H R E O S T I S G E N R A T U
AI on Wheels
Smart Vehicle Technology and the New Era of Mobility
Steering Success
How Leaders are Driving the Future of Mobility Forward
Editor-in-Chief
Managing
Art
Business
Business
Digital
Co-designer
Marketing
Technical
HMICHO
Themovementshappeninginthemobilitylandscape arecompellingittoundergoanabrupt,violent redefinition.Itisnolongeraworldofpistonsand gasoline,butofsiliconandsoftware.Aroundtheworld,the legacyautomotivesector—slow,cautious,andinherently andonlyfocusedonincrementalimprovements—hasbeen fallingapartundertheweightofanewgenerationof creativeentrepreneurs.Theseentrepreneursembodythe high-risk,high-gaincultureofthetechstartupworldand havebeenincreasinglyconvertingtheconventionalcar fromaproduct-as-a-physical-machineintoaproduct-assoftware-definedphenomenon.Theyexpeditedthe timelinesforElectricVehicles(EVs),pushinglegacy automotivemanufacturers,whohaveoftenreliedontheir brandnamesandhavebeeninbusinessforoveracentury, toinvesttocatchupwithemergingEVmanufacturerswith newsoftware-basedbusinessmodels.Theirdisruptionwas all-encompassing,frombatteryrecyclingtoultra-efficient electricmotordesignstothesoftwaresideofAutonomous Driving(AVs)andAdvancedDriver-AssistanceSystems (ADAS).Theshiftinmovementhasbeensoextremethatit createdaneweconomicmodel: Mobility-as-a-Service (MaaS) stoodindirectoppositiontotheclassicalcar ownershipmodel.
The Catalyst of Change
Leadingthischarge—fromnotSiliconValleybutfrom ratherauniquecross-sectionofglobalmarkets—hasbeen SamirHmicho.Heisaninventiveentrepreneurand trailblazerintheelectricvehiclespacethatemergedasone oftheearlykeyarchitectsofthisnewautomotive revolution,knowingfromthestartthatrevolutionwould
“Today, Innova on Automo ve stands as the forward-looking extension of a group of companies with deep roots and proven exper se in the automo ve industry.”
demandmorethanjustnewvehicles,itrequireda fundamentalchangeintheprocess.Since2018,as ChairmanandChiefExecutiveOfficer(CEO)of InnovationAutomotive,Samirhasdriventheoperationto importcutting-edgeelectricandhybridvehiclesintheUK, andimportantly,meetthepressingrequirementforanaftersalesserviceprograminanewmarket.
The Integrated Ecosystem Builder
Samir’sambitionstretchedfarbeyondasinglemarket.His visionexpandedintotheSyrianmarket,wherehefounded 77Auto,thecountry'sfirstfull-serviceelectricvehicle dealership.HesimultaneouslypioneeredElectroTaxiSyria, establishingtheregion'sfirstapp-basedelectrictaxiservice. Thisdualapproachdemonstratedhisgraspoftheentire mobilityecosystem.Importantly,thecompanyusesthe latestglobaltechnologiesforfaultdiagnosisand maintenance.Thiswasascalpel-likemovethatdidenhance theentirevehiclelifecycleandsavemoneyonoperating costs,thusdemonstratingthatsustainabilitycancoexist withbettereconomics.
The Uncompromising Mandate
Samirwasnotjustsellingcars;hewasbringingastartup, speed,agility,andcustomerorientationintoanindustrythat ismiredinslowness.Hewasnotjustcreatingnew categoriesofproducts;hewascreatingacriticallyneeded cultureofopeninnovationandcollaborationthatwas necessaryinthe21stcentury.Hisgovernancephilosophyis that innovation could only happen in tandem with
“At Innova on Automo ve, sustainability is at the core of everything we do. From inves ng in electric vehicle technology to adop ng eco-friendly manufacturing prac ces, we are commi ed to reducing our environmental footprint.”
sustainability and transparency.Hisvisionremainsthe unwaveringdrivetocreateanintegratedsmart-mobility ecosystemthatappliesadvancedtechnology,putspeakpursuitintocustomerservice,andexemplifiesconsistency insustainability.Heisindeedleadingthechargeofa culturalshift,processingenergytransitions–advancinga paceofchangeinmanyareas.
Early Inspirations
Rightfromthebeginningofhiscareer,Samirwas fascinatedbytheautomobileindustryandthedevelopments happening.Hewasverypassionateaboutlearningand identifyingvariousautomobiles.Hesays,“Astheworld embracescleanenergy,ithasbecomeclearthatthefuture belongstoelectriccars,andthisvisioniswhatdrivesmeto bepartofthemovement.”
Dynamic Viewpoint
Samirisawell-researchedprofessional,havingagood knowledgeoftheglobaldevelopmentsinsustainable technologies.Hehasbeenaforward-thinkingleader, encouragingresearchandinnovations.Electrification,smart technologies,andautonomousvehiclesarereshapingthe futureofmobility.Heidentifies,“AtInnovation Automotive,weembracetheseshiftstoleadtheindustry anddriveasmarter,moresustainabletransportationfuture.”
Boosting the Global Sustainable Mobility
Withtheworldpoisedforthenewageofsustainable technologies,Samirisalreadyaheadinhisplansand implementationoftheinnovativesolutionsforsustainable mobility.Heisforwardinhisthinking,planning,and implementation.SamirelaboratesonInnovation Automotive’sperspective,“AtInnovationAutomotive,we strengthenouroperationsinSyriathroughstrategic partnershipswiththeworld’sleadingelectricvehicle companies.Lookingahead,weareexpandingourfootprint withplanstoestablishfactoriesinmultiplecountries, beginningwithTurkey,ensuringthatwestayaheadofthe curveininnovation,technology,andsustainablemobility.”
Making the Green-Impact
Committedtoasustainablefuturethroughsustainable technologypractices,Samirensuresthattheorganization focusesoncompleteend-to-endsustainabilitysolutions throughoutitsmanufacturingprocessanditsproduct offeringsthatextendthesametothecustomers.Hebelieves
inmakinganimpactthroughcollectiveparticipation.He states,“AtInnovationAutomotive,sustainabilityisatthe coreofeverythingwedo.Frominvestinginelectricvehicle technologytoadoptingeco-friendlymanufacturing practices,wearecommittedtoreducingourenvironmental footprint.Bypioneeringcleanenergysolutionsand promotingresponsiblemobility,weaimtobuildagreener, smarterfutureforbothourindustryandthecommunities weserve.”
Innovating to Success
Withanobjectiveofprovidingthebestqualitysolutionsto thecustomers,savingtime,andInnovation,Automotivehas beenattheforefrontofimplementingthelatest technologies.FromEVstosmartconnectivity,technology isreshapingconsumerexpectations.
“By pioneering clean energy solu ons and promo ng responsible mobility, we aim to build a greener, smarter future for both our industry and the communi es we serve.”
Samiradds,“AtInnovationAutomotive,weharnessthe latesttechnologiestoexceedevolvingconsumer expectations.Fromcutting-edgeelectricvehiclestosmart, connectedsystems,weintegrateinnovationintoevery aspectofourproducts.Bystayingaheadoftrendsand continuouslyre-imaginingmobilitysolutions,weensure ourcustomersexperiencethefutureoftransportation today.”
Growing Through Challenges
Thesuccessfulcompaniesarethosethathavetackledthe challengeseffectivelyandhavecreatedopportunitiesfrom thesetestingsituations.ThesuccessstoryofInnovation Automotiveisalsothatofresilienceandcommitment. Samircreditshisteamandtheirdedicationforthesuccess oftheorganization.Hereflectsthroughhiswords,“Leading
inafast-changingindustryhasitschallenges,butmy reputationinChinaandwithmajorSyrianandglobal companieshasallowedmetoturnobstaclesinto opportunities,drivinginnovation,growth,andtrustacross theautomotivesector.”
An Ecosystem of Innovation and Resilience
Thesecretoforganizationalsuccessliesintheculturethat nurturestheworkingmethodologyandteamperformance. Samirelaborates,“AtInnovationAutomotive,weempower ourteamstothinkcreatively,embracechange,and challengethestatusquo.Byvaluingideasandencouraging collaboration,westayagileandleadinnovationinafastevolvingindustry.”
Anticipating New Winds
Anavidresearcherandapassionatetechnology professional,Samiriswell-connectedwithnumerous professionalsworldwide.Heisactiveinmappingand estimatingthenewdevelopmentsandlatesttechnological developments.Heisagileandalertabouttheroleandthe impactofthetechnologicalchangesthatwillorcanimpact thecurrentindustrialecosystem.Samirmentionssaying, “Inthenextfiveyears,electricvehicles,autonomous driving,andconnectedtechnologieswillredefinetheglobal automotivelandscape.AtInnovationAutomotive,we leverageourexpertiseandpartnershipstostayahead, shapingthefutureofmobility.”
Customer-centric Policies
Customerfeedbackisalsoimportantinitsorganizational policiesasitgivesafactualinsightintocustomerneeds, expectations,andpointsofpain,allowinganorganization toturnitselfcustomer-centric.Throughthisfeedback, companiescandevelopandfine-tunepoliciesthatdirectly
“By working closely with partners, suppliers, and governments, we accelerate innova on, ensure quality, and create meaningful impact across the automo ve ecosystem.”
enhancethecustomerexperience,increasesatisfaction,and maintainlong-termrelevanceandgrowth.Hepointsout, “AtInnovationAutomotive,weembracecustomerfeedback withopenarms.Theirinsightsguideourproduct developmentandbusinessstrategies,ensuringour innovationstrulymeettheirneeds.”
Growing Together
Withastrongbelief,Collaborationiskeytoprogressin today’sautomotiveworld, believes Samir,identifyingthat thekeytonewopportunitiesforgrowthanddevelopmentis throughastrong,regular,andwell-managednetworking process.Hefeelsthattoday’smarketplaceisfilledwith deep-rootedprofessionalswhohavehighpotentialin offeringmultiplesolutionstoourneedsandviceversa.He states,“AtInnovationAutomotive,weseecollaborationas essentialtodrivingprogress.Byworkingcloselywith partners,suppliers,andgovernments,weaccelerate innovation,ensurequality,andcreatemeaningfulimpact acrosstheautomotiveecosystem.”
Inspiring Tips on Sustainable Career
Samirisapassionateprofessionalwhoisalwaysprudentin offeringtherightguidancetoprofessionals.Heundertakes numerouslearninginitiativeswithengagingtrainingand developmentsessionstoimbibethespiritofsustainability inthemindsofyoungprofessionals.Inhisadvicetoyoung professionals,Samirsays,“Myadvicetoyoung professionalsistostaycurious,embracelearning,andbe adaptableinarapidlyevolvingindustry.Buildstrong networks,leadwithintegrity,andneverfearinnovationor
takingsmartrisks.Listentoyourcustomers,thinkglobally, andalwaysaimtoturnchallengesintoopportunities.”
Envisaging Total Global Sustainable Transportation
InnovationAutomotive’slong-termvisionistoleadthe globalautomotivetransformationwithsustainableand innovativemobilitysolutions.Highlightingtheirlong-term expansionobjectives,Samirreveals,“FromSyriatotheUK andnowTurkey,ourstronginternationalpartnerships, includinginChina,enableustodrivetechnology,setnew standards,andshapethefutureofmobilityworldwide.”
Looking Ahead
Asanambitiousandenthusiasticentrepreneur,Samir alwayslookeddeepintotheautomobilebusiness. Identifyingtheneedfordevelopmentsinfuelefficiency, safety,comfort,andsustainablesolutions,hedreamedof startingabusinessorganizationthataddressedtheseneeds. Heconcludes,“Whetherthroughimportsorlocal
manufacturing,ourvisionkeptevolvingandgaining strength,especiallyafterlaunchingcarassemblyoperations inSyriaduring2019,2020,and2021.Today,Innovation Automotivestandsastheforward-lookingextensionofa groupofcompanieswithdeeprootsandprovenexpertisein theautomotiveindustry.”
Smart Vehicle Technology ERA OF MOBILITY and the New
Theroaroftheenginesisbeingreplacedwiththe gentlewhiroftheelectricmotorsyetthetrue revolutioniswithinthecircuits.SmartVehicle Technologyistransformingcars,trucksandscootersinto intelligentcompanionsthatareablethink,learnand respondquickerthananyhumanoperator Whetherinthe shapeofaself-drivingsedanordeliveryrobotswalkingthe streets,AIismakingmobilitysafer,cleaner,andmore connectedthanever
TheCoreofSmartMobility
Thecoreofthistransformationisautonomousdriving. FirmssuchasTesla,Waymo,andCruiseareputtingout vehicles,whichhavecameras,radar,andlidartorenderthe worldin360.TheFullSelf-Driving(FSD)systembyTesla operatesonitsownSupercomputernamedDojo,which trainsneuralnetworksusingdataofbillionsofmilesof real-worlddata.In2024aloneTesladriversrecordedmore than1.3billionmilesinFSDmode,whichtrainstheAIto dealwithrainyhighways,aswellascrazycity intersections.Google-backedWaymoisnowfully driverlessrobotaxisthatcanbefoundinPhoenix,San Francisco,andLosAngeles.Itcompletedover50,000paid rideseachweekwithnohumaninvolvedwhatsoever
Self-drivingisnottheendofSmartVehicleTechnology.It isallaboutpredictionandprevention.AIisusedbymodern carstomonitorthedriver'sbehaviour Wheneveryouare driftinglanesorblinkingslowly,driveraidsystemssuchas theBlueCruisebyFord,ortheMercedesDrivePilot,will
justnudgethewheelordeceleratethevehicle.VolvoPilot Assistcaninterpretroadsignsandregulatespeedandeven braketoavoidanimals,reducingreactiontimefromseveral secondstomilliseconds.
ConnectedCabins:WhereAIMeetsComfort
TheAIwillmakevehiclesmobileassistants.Dashboard voicesystemssuchastheiDrive9intheBMWorthe AlexainRivianallowyoutoplaymusic,adjusttheclimate, andnavigatewithouttouchingafinger.InIndia,theiSMARTplatformofMGMotorenablesdriverstopreheata car,monitorthetyrepressureorlocateparkingallthrougha smartphoneapplicationinHindi,TamilorEnglish.
TheSmartTechCanvas
Smarttechisbestprojectedonelectricvehicles(EVs).No enginesound:AIwouldsavebatteryconsumptionby learningyourbehaviour.Nissan'sLeafwillknowyourdaily schedule,andpre-coolthecabinthroughgridpower,not batterypower.InIndia,theNexonEVdevelopedbyTata involvesAI-poweredfeaturestorecommendcharging pointsonthebasisofthetrafficandelevation,andeventhe weather.Thisisnotmerelyconvenience--itincreasesrange by15%.
SmartVehicleTechnologyischangingdeliveryonthe logisticalfront.ZooxrobotaxibyAmazonandR2podby Nuroaredriverlessvehiclesthattransportgroceries,which reducesexpensesby40-50%.ZyppElectric,adelivery servicebasedinMumbai,alsoutilisesAItoplantheescooterroutestominimiseidletimeandemissions.The cloud-basedAIenablesfleetmanagerstotrackvehiclesin realtime,predictmaintenance,andreroutearoundtraffic.
HowAISavesLivesontheRoad
Safetyisthebiggestwin.AccordingtotheWorldHealth Organisation,1.3millionindividualslosetheirlivesevery yearinroadaccidents.AIcouldcutthatby90%.TheEyeQ chipbyMobileye,whichisinstalledinmorethan100 millionautomobiles,identifiespedestriansandbicyclesand potholeswithalmost100%accuracy.InIndia,whereroads arecrowdedwithcows,rickshawsandtrucks,Maruti SuzukihasalreadybeentestingAIdashcamsthatnotify driversaboutsuddenbrakingorcuttinglanes.
Itisallconnectedwiththehelpof5Gconnectivity,which providesVehicle-to-Everything(V2X)communication. Carscommunicatewithtrafficlights,otherautomobilesand
eventhephonesofpedestrians.AnothersystembyVolvo V2Xisusedtowarndriversaboutambulancesthree crossroadsawayinSingapore.TheBaiduApolloplatform inChinaallowsthebusestoplatoon,i.e.driveinchesapart athighwayspeedstoconservefuel..
TheNewEngineofProfit
Themoneyflowsinthesoftwarelayer.Software subscriptionshavebecomethesolesourceofTesla'sprofits comparedtosalesincertaincarmakers.Thecameracanbe enabledtocaptureAcceleratedPedestrianDetectionor SmartSummon,whichareunlockedthroughover-the-air (OTA)updateswithoutvisitingthedealership.In2024, Teslahaddriven12largeOTAupdates,whichincluded games,improvedroutingandevenanupdatetodogmode.
ChallengesontheRoadtoFullAutonomy
However,adoptionisgrowingfaster Theglobalautomobile marketwillhave15%ofnewvehiclesalesthathaveLevel 3+autonomyby2030.OlaElectrichasintentionsof introducingAI-poweredscootersinIndiathathavecrash alertsandthefttracking.TheBornElectriclineofMahindra willbereleasedwithLevel2+ADAS.
Yetadoptionisaccelerating.By2030,15%ofnewvehicles soldgloballywillhaveLevel3+autonomy.InIndia,Ola ElectricplansAI-poweredscooterswithcrashalertsand thefttracking.Mahindra'sBornElectriclineupwilllaunch withLevel2+ADASstandard.
TheRoadAhead:Smarter,Safer,andSelf-Driven
Itisnotonlydriverlessbutalsointelligent.Supposeyour carperformsself-service,bargainswithtrafficlightsto grantitagreenwave,anddropsyouoffatthejobasthecar parksin,orthecarmakesmoneytakingpassengers,or performsrides.SmartVehicleTechnologyisnotscience fiction,butitisbeingimplementedwhetheryoulikeitor not,onaroll-by-rollbasis.
Bycuttingemissionstosavelives,AIonwheelsistaking usintoanewmobilityera,smarter,safer,andfuture-ready
How Leaders are Driving the Future of MOBILITY FORWARD
Theworldisbecomingfasterthanever,notonlyon highways.Cityrush,climaticandtechnological advancesareforcingthereconsiderationofthe modesoftransportation.Themobilityindustryleadersare movingthewheel,andtheyincludeelectricvehicles(EVs), artificialintelligence(AI),andsharedservicesinsmarter andgreenertransportation.Bytheyear2030,theglobal mobilityasaservice(MaaS)industrycanbe$40billion, andthesharedmobilitycanbe$675billion.These visionariesareturningdownfallsintoupsides,andradical choicesarepayingoff.
Elon Musk ofTeslaremainsthepioneer.Thedriverless technologyhehasbeenpushinghastakenTeslaintothe leadinAI-controlledautonomy Teslahasanadvantagein real-worlddatatotrainmodelsthatcouldmake unsupervisedrobotaxispossible,whichJensenHuang,the CEOofNvidia,perceivesassuperhuman.Muskhasa visionofOptimusrobotsandenergystoragetomakean ecosystemwherecarswillearnmoneybyprovidingridehailing.ThedebutofarevampedModelYandCybercab modelsbyTeslaindicatesthatmass-marketautonomyisat hand.
ElonMusk:AcceleratingtheAgeofAutonomous Mobility
MaryBarra:ReinventingGeneralMotorsforan ElectricFuture
Mary Barra atGeneralMotorsischanginganoldgiantinto anEVgiant.GMhas30moreEVsby2025and autonomousdrivingeye-offby2028,withGoogleasitsAI collaborator.Unlikethecamera-onlyapproachbyMusk, thestrategyofBarraisbasedoncheapermodelsandlidar technology.HermanagementhasGMlookingtozeroemissionsalesby2035asshebalancesprofitabilitywith sustainability
RJScaringe:ChargingAdventurewithRivian'sElectric Edge
RJScaringeisbringingadventuretotheEVsthrough Rivian.RJfocusesonoutdoorenthusiastswiththeR1T truckandfutureR2SUVasAmazondeliveryfleetsgrow. Nonetheless,theemphasisofverticalintegrationbyRivian, whichisthein-houseconstructionofbatteries,putsRJon scale.AlliancessuchastheonethatVolkswagenmakes contributetogrowth.
BhavishAggarwal:PoweringIndia'sTwo-WheelerEV Revolution
InIndia,despiteheadwinds, Bhavish Aggarwal's Ola Electricdominatestwo-wheelers,sellingover425,000units in2024.Aggarwalpricesaggressivelyandhasahuge network,whichmakesEVsaffordabletomillions. CompetitorssuchastheTarunMehtaofAtherEnergyfocus onhigh-quality,securescootersthathaverapidchargers, whereasTVSandBajajworkwiththeadvantagesofthe past.Hindalco,acompanybyKumarMangalamBirla, spendsRs45,000croretosupplyEVmaterialssuchas copperfoil.
Beyond
Cars:RedefiningUrbanMobilitywith AutonomyandAI
Beyondcars,Uber'sSachinKansalintegratesAVsand sustainability.PartnershipswithWaymobringdriverless ridestoapps,easinglast-milewoes.Nuro'sDaveFerguson provesautonomyindelivery,cuttingcostsby45%.
Theseleadersaredealingwithsharedhurdles:charging infrastructure,regulations,andaffordability.AIoptimises traffic,predictsmaintenance,andenablesMaaSapps blendingbikes,buses,andAVs.Micromobilitye-scooters byLimereduceurbanemissions,whereasurbanair mobility(eVTOLs)willeliminategridlock.
PolicyandPartnershipsFuelingGlobalAcceleration
Thisisacceleratedbygovernmentsupport.India'sFAME schemeandUSincentivesboostadoption,withpilotsin EuropetestingAVshuttles.Thesustainabilityand semiconductorsfundingreached$54billionin2024.
Difficultiescontinuetoexist:cybersecurity,imbalance,and jobchanges,yetleaderschange.ThedatamoatsofMusk, alliancesofBarra,andthescaleofAggarwalrepresent differentwaystogo.
TheDestination:Smarter,Greener,andMore ConnectedMobility
Thefuture?AIpredictstheneeds,EVsarethefuture,and citiesarenotaboutparkingcars;theseareall interconnected,alllinkedtogetherinanecosystem. Accidentsandemissionswerereducedby90%and autonomousfleetscouldreduceemissionsdramaticallyby 2030.Suchleadersarenotmerelyoperatingcars,butthey areleadinghumanitytoefficient,inclusivemobility
AsHuangsays,they're"workingonexactlytheright things."Theirsuccessprovesvisionplusexecutionwins. Thefuturehighwayiselectric,self-drivingandshared courtesyofthepeopleatthewheel.
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