Overcoming Resistance Change Management in Global Marke ng Transforma on INDUSTRY INSIGHTS
Naviga ng Uncertainty Leadership in the Age of AI and Digital Transforma on INDUSTRY INSIGHTS
Editorial
-Alaya Brown
Celebrating the Icons Who Inspire Change in 2025
Ineveryera,thereemergesaselectfewindividualswhose
journeysnotonlyinspirebutalsoredefinewhatleadership, purpose,andresiliencemeaninthemodernworld.Aswe stepfurtherinto2025,ayearmarkedbyrapidinnovationand shiftingglobalparadigmsourlatesteditionofInsightsSuccess titled, Inspirational Icon to Look for in 2025, celebratesthose whocontinuetoleadwithauthenticity,vision,andheart.
Amongthem,ElenaPinakattstandsoutasabeaconofpurposedrivenleadership.Herstoryembodiesthespiritofempowerment andtransformationthatthiseditionseekstohighlight.Witha careerrootedinexcellenceandguidedbyempathy,Elena exemplifieshowtrueinfluencestemsnotfromauthoritybutfrom theabilitytoupliftothers,inspirechange,andleadwith unwaveringintegrity.Herapproachtoleadershiptranscends boundaries—bridginginnovationwithcompassion,strategywith humanity,andambitionwithpurpose.
Thiseditionismorethanatribute;it’sareminderthatinspiration isnotfoundinperfectionbutinperseverance.Eachfeatured leaderreflectsthecouragetodreamdifferently,tochallengethe ordinary,andtousetheirsuccessasaplatformformeaningful impact.Inaworldincreasinglydefinedbyuncertainty,their storiesremindusthatitisempathy,vision,andresiliencethat shapetheleadersoftomorrow
Asyouturnthepagesofthisspecialissue,mayElenaPinakatt’s journey,andthoseofherfellowhonorees,ignitearenewedsense ofpurposeinyou.Lettheirstoriesserveasproofthatleadershipis notjustaboutachievingmilestones,butaboutinspiringothersto believethattheycantoo.
Happy Reading!
CONTENTS CONTENTS
Anne and Don Lakmanaarachchi
Decoding Nature's Intelligence and the Living Science Behind PhytoAR's Vision
Overcoming Resistance
Change Management in Global Marketing Transformation INDUSTRY INSIGHTS
Art
Business
Business
Digital
Marketing
CHANGE MANAGEMENT IN GLOBAL MARKETING TRANSFORMATION
Smartmarketingintoday'sfast-pacedcorporateworld
entailsmorethansimplyselling.Itplaysasignificant partinbuildingtheimageofabrand,molding customers'opinionstowardsit,andstayingcompetitiveon aworldwidebasis.
Ifyouarethinkingaboutgrowingyourbusinessabroad, you'llneedtobringyourmarketingtotheinternational level.That'sthekeytostayingrelevant.It'snaturaltobe waryaboutchange,butthusit'sveryvitaltokeepitunder control.
What'sGlobalMarketing?
Globalmarketingisaboutthinkingagainabouthowyou marketyourbusinessoverseas.Thatincludesyour strategies,yourweapons,andwhatyouactuallydo.It's aboutthinkingcarefullyabouthowyouusecustomerdata, optimizingonlineopportunities,andcreatingadsthatreally speaktoyourbrandmessage.
It'smorethanusingthelatesttoolsorkeepingupwiththe trend.It'saphilosophythatiscustomer-centric,nomatter wheretheyarelocated,whatlanguagetheyspeak,orwhat lawsgovernintheirjurisdiction.Ifyourcompanyisglobal, anticipatealterationsinhowyourglobalmarketing
organizationsworktogether,howtheywork,andhowthey generatefreshideas.
TheHumanSideofMarketingChange
Attimes,onelooksattechnologyandinformationasthe bestthingsaboutglobalmarketingshifts.Butitisthe humanfactorthatmakesithappen.Employees,whetherthe onesstrategizingortheonescreatingcontent,areatthe coreofit.Butsweepingchangesgetpeopleanxiousand unsureabouttheirjobs.
Changemanagementisfamiliarwiththesefeelings.It doesn'tshyawayfromtransparency,buildingtrust,and proposingsomethingtoeveryoneusingopen communicationandleadershipthattakesalloftheirinput intoconsideration.Whenemployeesunderstandwhya changeneedstooccurandhowitwillbenefitthem,they're moreapttofallinline.
HowCanLeadersGuideChange?
Topexecutivesneedtomakeinternationalmarketing changeasharedgoal.Theyneedtostarttheprocess, convinceotherstobelieveinit,geteveryoneexcitedabout it,andcreatecooperationamongseveralmarkets.
Inmultinationalcompanies,rememberthatdifferent culturesseethingsdifferently.Whatworkswithone marketingteammightnotworkwithanother Youwillneed toadaptyourplanstofitdifferentlocalconditions,while keepingyourbrand'simagethesameeverywhere.
Also,grantlocalteamsadegreeofautonomytocomeup withideaswithinboundaries.Thisintersectionofglobal guidanceandlocalishowchangegrowsandlasts.
Sharing:TheLinkBetweenIdeasandActions
Ahugereasonglobalmarketingchangesfailisthatthereis poorcommunicationbetweenthecorporateofficeandthe localoffices.Thiscanleadtomisunderstanding, fragmentation,andobjectivesthatarenotaligned.
Changemanagementplacesastrongfocusontransparency :updates,meetings,andcollaborationplatformsso everyonecanstayinformedandengaged.Announcethe change,butdon'tleaveitthere.Keepongoing,talkabout progress,sharetriumphs,andtackleissuesopenly
Sharestories,too.Real-lifeexamplesofsuccess—suchasa bettercustomersystemoradcopythatusesdata wisely—helpemployeesseethedeservingnessofthe changes.
TechasanAid,NotaController
Oddsarethatmarketingchangestodaystartwith technology—AI,customersystems,andhowtoreach peopleonalltheirdevices.Buttechnologyissupposedto helpfacilitatethechange,notdriveit.Ifyou'renot centeringthepeopleinvolvedfirst,thesetoolswillcause problemsandwastemoney
Changemanagementisimplementingnewtechnologyina thoughtfulway—withtraining,rollouts,andfeedback loops.Ithelpsgroupsmoveawayfromtheoldmarketing methodstothenewdata-drivenonesthatareneededtoday.
RespectCultureandKeepThingsConsistent
Globalmarketingthatchangesisallaboutfindingthat balancingactofkeepingyourbrandconsistentwhilestill beingrelevanttodifferentlocalmarkets.Anadvertisement thatworkswellinonecountrymaynotworkwell elsewherebutnotsogoodthatitexceedslocalculture.
Changemanagementbridgesthisgapbyopeningteamsto othercultures.Trainingandteamworkenablegroupsto shareideasandlearnfromeachother,sothelocal marketingwillbeauthentic.
MeasuringSuccessandStayingonTrack
Changeneverstops.Aftermakingchangestoglobal marketing,setupwaystomeasurehowthingsaregoing. Thiscouldincludelookingatcustomer,measuringbrand, trackinghowwellleadsarebeingconverted,orseeinghow employeesareusingthenewsystems.
Changemanagementhelpsthroughthedevelopmentof feedbackmechanisms.Regularlycheckingin,surveying, andreviewingkeepsthechangeontrackandalignedwith businessgoals.Rewardteamsthatcreatenewsolutionsto keepthingsmoving.
EstablishingaCultureofFlexibility
Howreceptiveanorganizationistochangeiskeyto changingitsglobalmarketing.Changemanagementmakes thispossiblebyteachingthevalueoflearningandbeing ableto.Inanagewherecustomertastescanchangeinthe blinkofaneye,groupsthatcanshiftgearsrapidlywillbe theonesthatmakeit.
Itisthecorporationsthatseechangeasthenormthat becomeforcestobereckonedwith.Theycreateaculture wherepeopleareabletolearn,newideascanemerge,and obstaclesareseenaschancestogrow.
Conclusion
Globalmarketingimprovementandchangemanagement arecomplementary.Oneinvolvesthepeoplewhoare involvedinit,whiletheotherimprovestheprocessof marketing.Theysupplementoneanotherindrivinggrowth inaworldthat's.
Thecompaniesthatwillsucceedasbusinessgrowswillbe theonesthatembracechangeasthenaturalorderof advancement.Withcomprehension,direction,and openness,changemanagementbringsworldwidemarketing changesintoreality
BLEADERSHIP
IN THE AGE OF AND DIGITAL TRANSFORMATION
AI
usinessisevolvingrapidly,asisleadership.
TechnologiessuchasAI,automation,anddataare redefiningbusinessesandthewaywework.Strong leaderscomprehendtechandencourageotherstolearnto adapttochange,generatenewideas,anddeliverhighqualitywork.
LeadershipToday
Leadershipisknowingwhereyou'reheaded,gettingothers onboard,andmakingithappen.Now,leadersmustdo moreandincludetechnologyindecision-making.
Leadersusedtodependonexperience,instincts,and deliberateacts.Now,theymustevolvequickly,make decisionsdrivenbyfacts,andtest.Theymustprocuretech butcontinuetolistentopeople,aschangeaffectsallof them.
WhatDigitalEntailsGoing?
Goingdigitalisnotnecessarilybuyingnewtools.Itis changingthewayabusinessfunctionsandinteractswith customers.It'susingdigitaltools,data,andartificial intelligenceoneverythingfromproductcreationto customersupport.
Thisrevolutionflipsthingsaroundforleaders.Theymust contendwithnewtechnologyandnewmeansofthinking andbehavingatwork.Oncetheroutineworkcanbedone bymachines,folksareseekingemploymentwheretheycan exercisetheirimaginations,thinkcritically,and communicatewithotherpeople.Leadersmustfigureout howtomanagethisrevolutionsothattechnologyenhances people'swork.
WhyPeopleStillMatter?
AndevenwithAI,leadershipremainshuman.Knowingand beingtruearemorecrucialthanever.Individualscallfor leaderswholeadandalsoinspire,know,andgivethema senseofpurpose.
Effectiveleadersofdigitaltransformationsshowtheycare bybeingopen,empoweringtheirpeople,andlettingpeople feelfreetosharetheirthoughts.Theyknowcomputers recognizetrends,butpeoplecreatenewthoughts.Good leadersbuildtrustbypayingattentiontobothdataand people.
LeadingWhenThingsAren'tClear
Beingdigitalisdaunting.Technologychangesfast,and currentsuccessmaybefuturefailure.Leadershavetokeep learningandbepreparedtoletgoofyesterday'sthoughts forsomethingnew.
Greatleadersareopentolearning.Theyencourageothers toattempt,acceptfailureaslearning,andpractice continuousimprovement.Insteadofholdingontoold practices,theyenableteamstorelyondatatomake decisionsandworktogether.
Ifleadersshowthatthey'readaptable,theysettheexample. Ifthey'retolerant,otherswillacceptchangefavorably
EncouragingNewIdeastoExpand
Itisnewideasthatdrivedigitalshifts.Buttheywon'tgrow ifpeopleareafraidorsituationsaretoostatic.Leadersneed toprovideaspacewherecuriosityispromoted,creativityis supported,andcollaborationisencouraged.
Itstartswithreshapingthewayleadershipfunctions. Digitalleaderscreateopensystemsthatgivepeople freedominsteadofleadersatthetopdirectingothers.They alsospendonlearning.
Bylinkingnewideastothecompany'sgoals,leadersbring aboutchangespositiveandlasting.It'snotjusttheupgrade oftechnologybuthelpingpeoplegrow
BeingFairwithAI
Withmoderntechcomestheresponsibilitytodowhat's right.ApplyingAIraisesissuesofprivacy,fairness,and accountability.So,beingethicalisparamount.
Leadersshouldensuredataisgatheredandutilized sincerelyandsafeguardfairnessinthemannerAImakes decisions.Leadersshouldbetechnology-literateand ethical,emphasizinginclusivity
Whenleadersutilizetechnologyresponsibly,theygain trust.Beingethicalprovidesabusinesswithanadvantage today.
EmpoweringPeoplewithTechnology
Acommonbeliefaboutdigitaltransformationisthatit's aboutautomationofpeople.Butthegreatestchanges empowerpeopletoimprovetheirwork.
LeadersseeAIasacollaborator Theyusedatatoeducate peopletomakebetterchoices,automationtodoawaywith routinework,andplatformstomakeworkingtogether
easier Thisempowersemployeestoinnovate,think strategically,andbuildrelationshipswhicharesuccess qualities.
Itisthiscollaborationthatturnsleadersintogreatones. Leadersseetechnologyasatooltoempowerpeopleand deliverbetterresults.
TheFuture:TechandHumanity
Thefutureisforleaderswhobothknowtechandpeople. Asemergingdigitaltransformationscome,leaderswill havetokeeplearning,becurious,becourageous,andcare aboutotherpeople.
They'llneedtobesmartaboutnewtechnologyandalso smartaboutwhatmakespeopletick.Theleaderswho bridgethetwowillbuildcompaniesthatsucceedinanew world.TobealeaderinanAIworldisnottohaveallthe answers.It'stoaskgreatquestions,establishtrust,and guidepeopletoashareddestination.
Inconclusion
Thedigitalagedemandshumanandtech-savvyleaders. Leadingdoesn'tmeanbeingboss.Itmeansbeingagile, compassionate,andknowingwhatisright.
AstheworldisbeingreshapedbyAI,greatleaderswill peeroverthemachinesandnoticewhathumanscando. Becausetrueleadershipeveninadigitaleraalwaysdeals withpeople.
For Subscrip on: www.insightssuccessmagazine.com
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