Emma Lane Founder Tom Lane Founder
editor
Managing Editor
Bhushan Bhad
Relishing Experiences
Theworldisfilledwithchallenges,opportunities,
andinnumerablepossibilities,butinthemidstof busyurbanscapeandsocio-corporateacculturation, thatonedestinationthatneverwitnessedgettingignoredis aluxuriousexperience.Andscoutingforthebestpossible experiencethathumansasanindividualandalsoasa collectivesocialthread,theoneleisurethatnever descendeditselffromthetopleaderboardistheHospitality Industry.
Speakingaboutthewidespectrumofhospitalitysector,itis importanttounderstandthatoutofmanyluxuryhospitality services,oneoftheprimesegmentsthathasalwaysbeen provingitselfwithitsenchantingcharmisLuxuryHotels.
Knownforitsarchitecturalambianceorthetouchof modernelements,therearemanymarveloushotelsthat facilitatetheout-of-the-boxexperiencewhileenablingits customertohoponarideofthenaturalheritageofthe ecologicalecosystem.
Now,ideateavacationwithaneye-poppingexperienceof SydneyOperaHouse,MarinePark,diverseecosystemof kangarooscoupledwithmouth-wateringcuisines.
,Inside the luxurious hotel experiences of Australia, the hospitality sector has enriched the consumer gratification and is pioneering the industry with socio-technology marvels.
Sounds enchanting, right?
Realizingtheseastonishments,weatInsightsSuccess cameupwithourlatestedition,“Australia’sMost AmazingHotelstoExperience.”
OntheCoverisTheRangebyTomLaneandEmmaLane.
Asbeingthemostrelaxingsitethatdrivesvisitorsfromthe hustlesofByronBaytown,thisluxurioushotelisatthetop ofthebucketlistforAustralianandglobaltouristsandis populouslyknowntobetheconfluenceofastounding architecture,naturalsurrounds,andhumanconsciencefor theenvironment.
Whileyouflipthroughtheenticingentrepreneurialstories, ensuretoreadtheindustryexpertopinionandtheinsightful articlesopinedbyourin-houseeditorialteam.
Jonah’s Restaurant and Boutique Hotel Keemala
Consistently Providing Luxury Experience Since 1929
the Mediocre. Experience Your Own Paradise.
Luxury Coastal Sanctuary on Tasmania's East Coast
Editor-in-Chief Mary D'Souza
Senior Editor
Managing Editor
Art & Design Head
Co-designer
Anish Miller
Bhushan Bhad
Art & Design Assistant Visualiser David King
Business Development Manager
Rohil Shinganapurkar
Mrunalinee Deshmukh
Sherin Rodricks
Marketing Manager Joseph D'souza
Business Development Executives
Kelly, David
Technical Head Jacob Smile
Assistant Technical Head
Technical Consultants Prachi, Rajeshwari
Digital Marketing Manager Alina Sege
Assistant Digital Marketing Manager Renuka Kulkarni
SME-SMO Executive Gemson
Research Analyst Eric Smith
Circulation Manager Tanaji Fartade
sales@insightssuccess.com
June, 2022
Featuring Brief Hotels
COMOTheTreasury comohotels.com
ChrisOrlikowski GeneralManager
Jonah’sRestaurantand BoutiqueHotel jonahs.com.au
JunctionHotelMoora junctionhotel.com.au
Keemala keemala.com
KokomoPrivate IslandFiji kokomoislandfiji.com
SaffireFreycinet saffire-freycinet.com.au
Shangri-LaHotelThe MarinaCairns shangri-la.com
StamfordPlazaBrisbane stamford.com.au
TheLanghamSydney langhamhotels.com
NielsSluiman GeneralManager
COMOHotelsandResortsofferluxurytravelexperienceswith personalisedserviceinelegantproperties,eachindividually curatedtoreflectitslocation.
Rollyde ManagingDirector
Ms.Samornpun Somnam ExecutiveDirector ofMarketing
LangWalkerAO Owner RossBoobyer GeneralManager
SituatedatWhaleBeachonSydney’sNorthernBeaches, Jonah’sisoneofAustralia’smostspectacularoceanretreats.
Locatedjust5minutesfromthecentreofNewcastleanditsworld classbeaches,theJunctionHotelservescontemporaryAustralian cuisine,sumptuouscocktailsandthefinestchampagnes,togetherwith aselectionofgreatbeers.
Keemalaoffersaretreatfromeverydaylifeandwelcomesyou intoanenchantingevergreenwonderland.
KokomoPrivateIslandfusesunscriptedluxurywiththebounty ofspaceandthegenerosityoftimetodoasmuch(oraslittle) asyourholidayheartdesires.
SaffireFreycinetaspirestosetaboldnewdirectionfor accommodationinTasmanianwithitsauthentic,inspiring,and enrichingexperiencesofferedtovacationers.
EricMommejac GeneralManager
Shangri-LaofferssLevelofRecognitiontoElevateEvery Experience.
KarlUnterfrauner GeneralManager
StamfordHotelsandResortsoperateluxury4.5and5star hotelsandresortsinAustraliaandNewZealand.
TheRange therangebyronbay.com.au
BrettButcher ChiefExecutiveOfficer
TomLane& EmmaLane Founders
TheLangham,Sydney,withover150yearsofhistorydiscover theyearsoflegendaryheritage,includingfamousguestsand innovations.
Setonaprivate120-acreestateinthehillsbehindByonBay, Australia,TheRangeistheultimateblendof‘Australian farmhousemeetsEuropeanSummerhouse’.
The Range
Morethanadecadeago,Tom andEmmaLanewere sittingon120acresinthe hinterlandofByronBay,Australia. Tomhadspenthischildhoodsummers onhisfamily'sfarminBraidwoodand wantedtoprovidehisandEmma'sfour childrenwiththesameopportunitieshe enjoyedasaboy–spaceanda connectiontonature.
So,armedwithahealthydoseof holidayromanticismandaslewof mentalsketches,thepairsetoutto designwhattheyfelttobetheultimate blendofanAustralianfarmhouseand SpanishFincacharacteristics. “We wanted to make sure we honoured Australian design while honouring both cultures,” Tomexplained.
Aftertenyearsofsearchingforthe ideallocation,theystumbledonto120 acresintheByronBayhinterlandby chanceinDecember2017.Withanold homesteadandafewoutbuildings,the areawasalittlewildandrugged.They knewthey’dfoundthefoundationsof thefuturesanctuarywhenTomand Emmaexchangedglances.
Andthus,TheRangewasborn!
Setonaprivate120-acreestateinthe hillsbehindByonBayAustralia,The Rangeistheultimateblendof 'AustralianfarmhousemeetsEuropean Summerhouse'.Itslocationisonly momentsawayfromthepristine beachesandthebustlingcaféculture.
TheRangeisakintohavingyourown privateresortalltoyourself.This countrysidehavenispredominantlyoff thegrid,collectingitsowndrinking water,generatingitsownelectricity, andrecyclingmostofitsownwaste. Thebuildingisalsobuiltusing sustainableorrecycledmaterials. Everyrockinthebuildinghasbeen handcollectedfromtheproperty
TheRangeisnotjustadestination,itis anexperience,awayoflifesurrounded bynature.
TheRangeExperience
TheRangeisasix-en-suitedproperty separatedacrossthreedwellings,with alargewetedgemagnesiumpool takingintheviewsoftherollinghills, distanceByronBaylighthouseand ocean.Youcanarrivebyhelicopterat thehotel'sveryownprivatehelipador becollectedfromthelocalairportin theirresidentRollsRoyce.
Whenyouarrivethroughthesecurity gatesyouwillfeelinstantlyrelaxedas youtraveldownthelongdriveway takingintheviewsofrollinggreen hillstowardsthemainhomestead.You willbegreetedwithacoolcocktail
whilstyourbagsaretakentoyour room.Youcandoaslittleorasmuch asyouwish.Thehotelcanfacilitate massages,surfinglessons,farmtours, bookthebestrestaurants,orjustsitby thepoolandletyourprivatechefand teamcatertoyoureverywhim.
SerenityhasaHomeinByronBay
TheRangefeaturestextured,soft internalandexternalwallsinspiredby thesummersinSpain.Thesecreatea fantasticbackdropforphotoshootsand locationhire.Thereareotherwalls cladintimberthattellmoreofaranch story-somesaytheessenceofThe RangeisreminiscentofGeorgia O'Keeffe'sartistretreatinNew Mexico.
Toaddtotheaesthetic,theeverpresentstunningbackdropofnature andtherollinghillschangesthrough everywindow,asthedayunfolds.
TheaestheticalelementsofTheRange drawheavyinspirationfromTomand EmmaLane'smutualadmirationfor Spanisharchitectureandtheintricacies ofBarceloniandesign.Eventhe CanaryIslandPalmtrees,whichare nativetotheCanaryIslandsofSpain, havebeenplantedatTheRangeasthe couple'shumbleodetohistory These magnificenttreesremindEmmaLane ofthedistantlandsand,most importantly,thefeelingofescapism.
TheMakingof‘TheRange’
TheRangewascreatedbyateamof dedicatedcreatives.Thearchitecture wasenhancedbytheowners'friend andarchitectDominicFinlayJones fromDFJarchitects.Dominictravelled withtheownerduotoSpainin2017 wherethethreeofthemextensively lookedatSpanisharchitectureand FincaHouses.Thisvisit,combined withhisandourrespectforAustralian
Tom Lane & Emma Lane Founders
architecture,influencedandinspired Dom'sfinaldesign.
Theconstructionofthebuildingswas ledbyJakobMurphyfrom'FortyFour Constructions'andhistalentedteam. Asabuilder,Jakecamearmedwith manycreativesolutions,patience,and aneyefordetail,whichresultedina highstandardoffinishandaunique endresult.Theshapingofthe landscapeextendingtoall120acres wasacollaborationbetweenDanfrom 'PlummerandSmith'andShaynefrom 'BooyongRainforestCreation'. Togethertheyhavebeguntheprocess ofregeneratingtheproperty.
ThePandemicTribulations
Duringthelockdown,thehotelwas closed.So,theteamofTheRangetook
theopportunitytoworkonupdating theirwebsiteandimprovingthe customerexperienceaswellas expandingtheportfolioofproperties withanewprojectcalled The Stone Barns
TheFutureAwaits
Withtheirsightssetoncontinuingto providethebestofhotelexperiences withtheirfutureendeavours,Tomand EmmaLanehavepurchasedafewnew propertiesthattheyplantoputunder theumbrellaof'TheLaneEstates'. Thesepropertieswillallhavesimilar trademarkofferingsasTheRangeand focusonuniquebuilds.
Consistently Providing Luxury Experience Since 1929
Whatistheonethingthatoneneedsafteralong
hecticperiodofhustletoachievetheirgoal? Oneoftheobviousanswerswouldbeanice relaxingvacation.Spendingthatdowntimeinaluxury propertythatprovidesthecomfortandprivacyyou’re lookingforisoneofthebestthingsyoucandoonthat vacation.
Fulfillingallofthesecriteriatomakeyourvacationspecial isJonah’sRestaurantandBoutiqueHotel.Situatedat WhaleBeachonSydney’sNorthernBeaches,Jonah’sisone ofAustralia’smostspectacularoceanretreats.Inits90 yearsofoperation,Jonah’shasmadeitsnameinthe industryforexhibitingprofessionalexcellency,whichis oneofitscorevalues.
R , Jonah’s Restaurant and Boutique Hotel
Provenance is an important value for our business to create authenticity in our guest’s experience.
Inthefollowinginterview,NielsSluiman,theGeneral ManagerofJonah’sRestaurantandBoutiqueHotel,talks indetailabouttheproperty’scomprehensiveservicesand givessomevaluableindustryinsights.
Pleasebriefouraudienceaboutyourorganization,its USPs,andhowitiscurrentlypositionedasoneofthe mostreliablecompaniesinthehospitalityindustry.
Jonah’scomprisesaChef-HattedRestaurantandahigh-end BoutiqueHotel.Jonah’sisauniquehospitalitybusinessfor anumberofreasons.
• WehaveoneofthemostincredibleviewsinSydney,with a180°viewofthebeautifulWhaleBeachfromour restaurant,terrace,andeveryhotelroom.Ourrestauranthas
Australia’s Most Amazing Hotels to Experience
thefloortoceilingwindowstotakeeveryadvantageofthis incrediblefeature,andeachhotelroomhasitsownbalcony tositoutandenjoytheatmosphere.
• WehavereceivedmanyawardsforourItalian-inspired AustralianContemporarycuisine,includingaGoodFood GuideChefsHatformanyyears.
• Ourbusinesshasalonghistoryofreliability,being establishedin1929asoneofthefirstbuildingsbuiltin theareaofSydney’sNorthernBeachesandcontinuingto serveitsclientelesince.
• Jonah’sisaluxuryseasideretreat.Whetherourguests visitforlunchordinnerorcomeforastayatourhotel, Jonah’sisaniconicdestinationinthespectacular NorthernBeaches.Ouruniqueareaofferssailing,surfing, beautifulbeaches,gardens,walkingtrails,andhistory Thepropertyhasbeenahauntformanysuperstarsof stageandscreen,aswellasaretreatformanyother famousentertainers(seejonahs.com.au).
Shedsomelightonyourofferingsandhowtheyimpact theindustryandyourclients?
Industry impacts –
• Jonah’sisaluxuryestablishmentandisoftenheldasthe standardtomeetforotherbusinessesaswehavesucha longhistoryandaresuchawell-knownbusiness.
Impacts on clients –
• Ourkitchenteamspendsalotoftimeresearching ingredientsanddevelopingdisheswiththeperfect balanceofflavortoofferanexquisiteculinaryexperience eachtimetheyvisit.
• Ourhotelhasbeencraftedwithhigh-endcustom-made furnitureinaneutralpalettetotieinwithourseaside locationandprovideacomfortableluxuryhomeaway fromhome.
Whatarethecorevaluesuponwhichyourcompanyis built?
Core values:
• Provenance–Wewanttoprovideatrueexperienceof ourarea,history,andproduce.Provenanceisan importantvalueforourbusinesstocreateauthenticityin ourguest’sexperience.
• Professionalism–Ourbusinessbelievesthathospitality isaprofessionalindustry,andthereisgreatvalueinhighendserversandkitchenstaff.Wewanttofosterthe
growthofouremployeesand,therefore,theindustryitself byensuringprofessionalismthroughtrainingandcareer progression.
• Experience–Ourwholebusinessisbuiltonourguests’ experience,sothisisoneofthecorevaluesthatwestriveto achievewitheachandeveryguesteachtimetheyvisit.Our goalistobeaboveandbeyondexpectationanddeliverhigh standardsfromtheguest’sfirstgreeting,everybiteoftheir meal,andtheambianceshowcasingtheirincredible surroundings.
Beinganexperiencedleader,shareyouropiniononhow theadoptionofmoderntechnologieshasimpactedthe industryandhowisyourcompanyridingthetechnology wave?
Moderntechnologieshavegreatlyimprovedbusinessesin allindustries,includinghospitality.Oneofourfavoritesis beingabletohaveflexibilitywithwhereguestscanpay usingacreditcard.Nolongerdotheyhavetocometoa tabletopayorhavetheircardwhiskedaway.Thisgives customersalotmorereassurancewhentheycanseethe amountbeingpaidontheterminalandtaptheircard themselves.
Withanincreasedwebsiteandsocialmediause,ourguests areabletoplanaheadfortheirdiningexperience.Seeing ourmenusandmouthwateringimageryofthedishesthey’d liketotrywefindhelpstocreateexpectationsforour cuisine.
Whatwouldbeyouradvicetobuddingentrepreneurs whoaspiretoventureintothehospitalityindustry?
Thehospitalityindustryhasalwaysbeenacombinationof goodnewsandwonderfulexperiences–combinedwiththe difficultyofexecutionandfinancialviability.Thesetwo problemshavebeenexacerbatedinthelast26monthsby COVID-19andshortagesofstaff.
Fora‘buddingentrepreneur,’experienceintheindustryas anemployee/managerisinvaluablebeforeattemptinga businessasaproprietor
Howdoyouenvisionscalingyourorganization’s operationsandofferingsin2022andbeyond?
ThemanagementteamatJonah’swasquitediligentin usingtherecentshutdownperiodswiselyandensuringthat theoperationswerebeingoptimized.Theycondensedthe
openingdaystoafour-dayweek,whichhasallowedusto beamoreprofitablebusinessandhelpswithstaffing schedules.Wewillcontinuethisinto2023andbeyond.
Awards and Accolades
Jonah’scontinuestoholdapositionintheHallofFame forAustralia’sWinelistoftheYearAwards.
Awardeda3-glassratingbyAustralia’sWinelistofthe YearAwardscontinuouslyfrom2011tothepresent.
Jonah’shasheldtheCertificateofExcellencefromTrip Advisorfrom2012untilthepresent.
AChef-HattedrestaurantfromtheSydneyMorning HeraldGoodFoodGuidefrom2009untilthepresent.
Hear it from the GuestsThemselves!
“Best weekend away ever!” Thank you so much to the awesome team at Jonah’s! My fiancé and I stayed here over the weekend to celebrate our recent engagement, and we were not disappointed. The food and service were incredible; it was such a special weekend and one we will never forget. We can’t wait to come back! – Review by Emma (01/03/2022 )
“Thanks for the wonderful stay” We celebrated our 25th anniversary at Jonah’s. We had an excellent experience. The view from our room and the dining areas were stunning. The staff was lovely, both friendly and efficient. And the food (dinner and breakfast) was outstanding!
Thank you. – Review by Janet (14/04/2022 )
We celebrated my birthday at the restaurant on Friday night! We had the most amazing me! The staff was very friendly and professional. In par cular, Jaz. Her menu knowledge, a en on to detail, and eagerness to make our night outstanding and unforge able took us by surprise! The food was delicious, and the loca on was absolutely stunning! Thank you so much to all of the team at Jonah’s for making my birthday an excep onal experience! Julia X – Review by Julia (06/03/2022 )
About the Leader
Niels Sluiman is the General Manager at Jonah’s Restaurant and Bou que Hotel. He has been an integral part of the business since he joined in 2016. Star ng as the Head Sommelier, he quickly moved from building an impressive cellar and wine list to managing many aspects of the business.
He now runs the hotel staff, restaurant staff, and office team to an exac ng standard. Being able to transi on the business from a seven-day week to a four-day week during the changes of COVID-19 has made the business more profitable and allowed for more efficient staffing rosters. Given the industry-wide shortage, guests get a brilliant con nuity of care during our opening days.
Niels started his journey into the hospitality industry, being part of some highly awarded restaurants in France and the United Kingdom. His mo o is centered around ‘a en on to details and high standards with a great touch of friendliness.’
LuxuryHospitality itsFuture&
AAth midstthe19 century,thefirstluxuryhotelcame
forth,‘TheGrandHotel’.Asitewherefewguests wereservedbyanumberofservants.Priortoit, peopletravellingaroundwouldtrytofindaccommodation atwhateveroptionwasavailableforthemthatwould typicallybeaninn,hotel,motelorevenaplaceofrelatives, whereastherichwouldhaveanoptiontosendtheir servantsaheadtocreateadwellingforthem,ortoprepare theplacetotheirtaste.Whenluxuryhotelscameintobeing, themainaimwastoprovidethecomfortofhomeas majorityofcustomerswererichornobleswhohadallthe facilitiesathomeandwantedthesimilarexperience.
Twocenturieslater,theconceptofluxuryhotelshas changed,wheretheneedbeforewastoprovidehomely experience,todayitistoprovidepeoplewiththecomfort, authenticityandprovidingablissfulexperience.
LuxuryHospitalityisahugeindustrywiththegloballuxury hotelmarketsizeof,USD93.43billionwiththeannual growthof4.8%whichhasfurtherincreasedpostpandemic,
bleedinglotofmoneyinluxuryhotelbusiness.
th st Change:From19 centuryto21
Itisoftenspeculatedthathigherthepricebetterthe commodity,itisabasicconsumertendencywhichplaysan importantroleinluxuryhospitalityindustry Todaythereis atweakintheconceptwhereauthenticityhasbecomeof morevalueandsohasone-on-onerelationsasconsumers prefertheenhancedemotionalandeconomicexperience. Alongwithit,therehasbeenserioustakeandstressonthe hospitalityandanefforttoprovidebestamidstthe competitionintheindustry.
Below are the one of the most influential features of the industry:
1. Personalizationandcustomization
Personalizationandcustomizationhavebecomeatrend overtheworldwhichhasinvolvedluxuryandhospitality industry.Asanythingthatispersonalisedgivesasenseof luxuryandspeciality.Adoptingthis,thehotelshavetriedto givethesimilarexperiencetoitscustomersby personalizingtheroomsandservicesprovided.Manytimes, events,tours,andgamesareorganizedforthecustomersto maketheexperiencemorefun.
2. IndividualityandAuthenticity
Theonethingthatmakesaninstitutionstandoutisits individualityandauthenticity.Thishelpstheinstitution keepitsuniquenessandaddtheelementthatwouldbe unmatchablebyotherinstitutions.
3. The‘WOW’factor
Sinceeveryoneinthebusinessisdeeprooted,tryingto provethemselves,itbecomesevenmoreimportantto enhanceandcarveoutthe‘wow’factorfromalready existingsculpture.Itisthis,thateffectstheconsumer experiencemakingthemthinkaboutthe‘wow’momentthe institutionhelpedincreatingforthem.
Theconceptofluxuryhasassociatedwithcreatinga mindfulexperience,theplaceandspacethatcanbe rememberedasgoldenmemoriesgoingbeyondtheir expectations.
4. BeyondDesignandLocation
Thoughdesignandlocationareprimaryfactorsfor selectionofstay,luxuryandcomfortiswhatismostlooked outfor Today,onlineratingshavebecomeamajorfactorin selectionofstay.Peoplewanttoknowtheratings,beitof
theservice,staff,food,oranythingregardingtheplace.The focusisonthestandardsthatreflectdetailedattentionto levelofsplendidcomfort,choices,andconvenience.
5. Emotionalconnect
Thoughitmightsoundstrangetoconnectwiththeplace oneisstayingforonlylittleamountoftime,peoplereally dowantit.Connection,orasmillennialsandGenZcallsit ‘vibes’areimportant.Youngpeopletendtorejectthestay mostofthetimesifitfailstoappealthemwhichmakes connectingwithcustomersevenmoreimportant.
PostCovidTraveldemic
Covidhaschangedalotandaffectedeverysectorinthe world.LuxuryandHospitalityindustryhasseensomeof thehighsandlowsalongwithCovid.Duringthisuncertain time,peoplehadtostayattheplacetheywere,andalmost everyonewasstuckinhome.Thedesireof‘gettingout their’intensifiedwiththecagedperiodtime.
Introductionofworkfromhomeandthedesiretotravel inventedstaycations.Thisnewformofvacationwhere peoplejuststayaroundtheplaceworkingandenjoyingasif onvacation.
Isn’titamazing?
Thishascreatedmajorshiftinluxuryhospitalityindustryas th theneedofcomfortandhomelyfeelingfrom19 century andisrevivingthepresentandshapingabetterfuture. Alongwithit,therehavebeenlotsandlotsofnewthemebasedestablishmentsastheprincipleofYOLOhasstung peopleintheirheartsincepandemic.
TheDynamicDuo—LuxuryandHospitality
Luxuryandhospitalityareliketheduoofbiscuitsandtea! Oneenhancesthebeingofother.Itisimportantto understandthatthesetwoaredifferentconceptsandonly luxurycannotbringinhospitalityandviceversa.
Asdefinedbytheconsumerswhichissubjective,hence challenging,luxurysegmenthasagreatmiletowalkon!
Understandingthispotentialofhospitalitywithinthe contextofluxury,anopportunitytoprovideunique personalizedbrandexperiencesandexceptionalservices, theindustrialistshaveunderstoodtheneedtoredefine luxuryhospitalityandinnovationswillneverbeleftbehind.
Keemala
Imagineaplacewhereyouarebeinghealedbythe nature,experiencingapleasantenvironment,andare farawayfromyoureverydaywork;anatmosphere whereyoursensesareallworkingtogetherinharmony,a luxuriousandsereneexperiencethatyoudreamtof!
Keemaladeliversyouthatexperiencewithanall-poolvilla wonderlandsetintherainforestofKamala,Phuket.An architecturalmarvelblendedwiththenaturalsurrounding andaflavourofThaiculture.Locatedinthescenicbeauty comprisedofhillswithinthelushwoodlands,Keemala offersyoualuxuriousrideintheevergreenparadise.
Keemalaisauniquelydesignedresortwithanecoconsciousethos.Its38villasareromanticcocoonsthat evokeadramaticsenseofescape.Allfourvillatypesare differentbutequallyextraordinary,fromtreehousesthat seeminglydanglefromthegreenerytonomadictent structureswithquirkytravelingchestsawaitingthenext adventure.
ARejuvenatingExperience
AtKeemala,thehospitalityservicecomesfromgenuine commitmenttoluxuryalongsidelocal,sustainablelifestyle. Guestsareenticedtostepbeyondthevillastoimmerseina worldofnatureandthebasicsofliving.
Beginthedaywithmindfulmeditationinacaveunderthe waterfall,orstrollinthegardenwithrescuedwater buffaloesandgoats.LearntocooksignatureThaidishes withorganicingredientsharvestedstraightfromtheearth andontothetableandappreciatetheresort’s‘towardszero waste’foodcycleprogramwhichensuresatrulyenvironment-friendlyandsustainablewayoflife.
AlthoughguestsvisitingKeemalagenerallypreferto ‘detox’fromtheirdigitallifestyletoimmerseinnature, moderntechnologyhasbecomeanintegralpartofeveryday comfortsandconveniences.Fromqualityentertainment hubswithinthevillastopowerfulwi-ficonnections,and nowtomeetwith‘newnormal’remoteworkingtrend,itis vitalthatluxuryresortssuchasKeemalamustofferthese modernservicestoitsvisitors.
ZealousBrainBehindtheStory
RaisedinatraditionalPhuketfamily,Samornpun Somnam,akaTarn,theExecutiveDirectorofMarketing atKeemala,cherishesfamilyvaluesandbelievesthat ‘gratitudeleadstosuccessinlife’,especiallygratitudefor thefoundationthatherfamilyhasbuiltforhergeneration.
InjoiningherfamilybusinessandcreatingtheKeemala concept,Tarnenvisionedaresortwhereguestscan‘rebel againsttheirhecticlifestyleandslowdowntoenjoynature andlocalculture’.ByshowcasingPhuket’stropical woodlandsplendoralongsidepreservingThailand’s longstandingtraditionsandculturesthroughtheKeemala wayoflife,shehopestocontributetomakingPhuketa sustainabledestination.
BravingthePandemic
TheCOVID-19pandemicputacompletestoptoPhuket tourismforalmosttwoyears.Eventhoughthehospitality industrycouldrelyonitsdomesticmarketafterinternationaltravelgroundtoahalt,soonaftertheeffectsof COVID-19eventuallyimpacteddomestictravelwhichled hotelsthroughupsanddownsuntilnow.
Keemala is a uniquely designed, all pool villa resort with an eco-conscious ethos.
Ms. Samornpun Somnam Executive Director of Marketing
Keemala
Shining Feathers in the Cap
World Luxury Hotel Awards 2020 – Global Winner: Luxury Boutique Resort
World Luxury Spa Awards 2020 – Regional Winner: Luxury Eco Spa
SLH Awards 2020 – Resort Hotel of the Year
International Hotel Awards 2019-2020 – Winner: 5*
Small Luxury Hotel for Thailand
AHEAD Global 2019 - 2nd Runner Up: ‘Landscaping & Outdoor Spaces’
The Awards for Hospitality Experience and Design (AHEAD) is hosted by the prestigious Sleeper, the leading international magazine for hotel design, development, and architecture. On selecting Keemala, AHEAD judges commented that “the landscaping of Keemala has created truly memorable experiences for everyone who stays there. The natural way it integrates into its environment, with guestrooms nestled into the jungle surroundings, was considered respectful and restrained.”
Agreatlessonlearnedbymanybusinesseshasbeenthe valueandimportanceofourdomesticmarket.Manyhave hadtore-establishtheirbrandpositioningtobettercapture localinterests,redesigningexperiencestobetterfit preferencesofthisnewsector,andevenlearnhowtoadapt toThaicultureandThaicustomerservice.
TheSuccessMantra
Tarnadvisestheyoungentrepreneursaspiringtoventure intothehospitalityspacesaying, “Stay true to your passions, personal values, and lifestyle so that you may create meaningful and genuine experiences for travelers. And as a priority, really think what sustainability means and how you can ensure commitment to this.”
TowardsNewHorizons
Talkingaboutherfutureendeavors,Tarnsays, “We will continue to be committed to sustainability and curating unique, environment-friendly guest experiences through our gastronomy, spa offerings, and more. We believe that we have found a well-balanced position where we can cater to both local and international travelers, which will enable us to be resilient and adaptable to whatever may await in what still remains an unpredictable future.”
Australia's Most Amazing Hotels to Experience
Saf re Freycinet
A Luxury Coastal Sanctuary on Tasmania's East Coast
Weallknowthatanexceptionalholidaywith lovedonesisthetypeofexperiencethatwill becomealifelongmemory.Awell-spent holidaywillalsoclearawaytheaccumulateddustfromour mindsandallowustocomebackrelaxedandrefreshed.
Australiaisadreamholidaydestinationformanytravelers allacrosstheworld.AndthestateofTasmaniaisoneofthe mostpopulardestinationsforpeopleoncetheygetthere. Blessedwithnaturalbeautyanddiversity,Tasmaniacannot becomparedtoanywhereelse.Withthousandsand thousandsoftouristschoosingtovisiteachyear,selecting youraccommodationhereisjustasimportantaschoosing thedestination.Offeringtheultimateluxuryexperienceon theislandofTasmaniaisapremiumlodgeknownasSaffire Freycinet
SaffireFreycinetaspirestosetaboldnewdirectionfor accommodationinTasmanianwithitsauthentic,inspiring, andenrichingexperiencesofferedtovacationers.Distinctin itsdesignanddeliberatelyexclusive,SaffireFreycinetsets itselfapartwithitsapproachtoone-on-oneserviceandallinclusivesuites.
WespokewithRossBoobyer,GeneralManagerofSaffire Freycinet,tolearnmoreaboutthisunique,guest-centric approachtohospitality.
Let us learn more about what makes Saffire Freycinet so special.
TheStayExperience
SaffireFreycinetisanultra-luxury,fully-inclusive,20-suite propertylocatedonthestunningeastcoastofTasmania.A stayatSaffireFreycinetisfilledwithgenuinely unforgettablemoments–andmorerejuvenatingthanone couldhaveeverimagined.
A stay at Saffire is filled with moments that are genuinely unforge able—and more rejuvena ng than could ever be imagined.
ThemanagementatSaffireFreycinetfocusesonconnecting peopletoaplacethroughfacilitatingdynamicexperiences andthroughthewarmhospitalityofitsstaff.Theproperty's ownproduce,tours,andactivitiesinbeautifulsurroundings playasignificantroleinthedelightoftheguests.The establishmentisblessedwithanarchitecturalmasterpiece andatimeless,ever-changingviewacrossGreatOysterBay tothespectacularHazardMountainRange.
Talkingaboutthelodge'sguestexperience,Rossexpresses, “We encourage our team to be themselves and get to know our guests on a very intimate level, which allows us to tailor experiences for them based on their individual needs and interest
UniqueExperiencesforGuests
Saffireoffers19differenttoursandactivitiesthatitsguests canenjoy.Thetoursandactivitiesrangefrombee-keeping toguidedwalksinAustralia'soldestnationalpark,shucking oystersandsippingTasmania'sfinestsparklingwinewhile waist-deepinpristinewater
TheLodgeoffersitsguestsanever-changingvarietyofthe bestlocalseasonalproduceandpairseachcoursewith premiumwinesfromsmallandintimatelocalwineries.
Itsmanagementlikestointroducepeopletonew experiencesandnewtastesfromitslocalsupplierswhom theyknowpersonally
Moreover,theLodgeencouragesitspeopletousetheir initiativeandgivestheteamfullautonomytomake decisionsthattheyfeelwillenhanceaguest'sexperienceat theproperty. “Like any business, our staff are number one commodity. Our staff enjoys coming to work every day and the culture within the business is extraordinary,” saysRoss.
TechnologyHasMadeLifeEasier
Beingasmallboutiquepropertyinaremotelocation,the Lodgereliesheavilyontechnologyforitsoperations. Thelastcoupleofyearshastrulyhighlightedhow importanttechnologyisandhowitcanbeusedinbusiness tokeeppeopleconnectedregardlessofyourlocation.The developmentofonlinevideoconferencingandcallshas certainlyhadapositiveeffectontheestablishment.Ross notes, “This has allowed me to attend meetings with our head office without a five-hour return car journey. In addition, it allows me to be present with the team on the property while still attending meetings that I could not miss. ”
RisingOutofthePandemicChallenge
TheCOVID-19pandemicaffectedtourismandhospitality industryoperations.Duringthattime,handlingthe operationsattheLodgewasachallengingtaskforsomany reasons.Saffire'smanagementhadtomakeafewsmall changestoitsoperationsinthispost-pandemicworld,such asincreasingcleaningtimeforourroomsandspatreatment rooms.Therestaurantalsoremoveditscontinental breakfastbuffetoptionandreplaceditwithindividual selectionsbroughttoyourtable.
Staffinghasalsobeenabitofanissuepost-pandemic. “We have fared well, but I would say that we are just not getting the volume of applicants that we did prior to COVID. Luckily for us, the caliber of applicants is still strong, but there is a definite lack of volume,” addsRoss.
TheNewNormal
Thepasttwoyearswerehard.Butnow,interestinSaffire's propertyhasneverbeenhigher,andthereisarealdesireto travel.Rossshares, “From speaking with people here, there seems to be a mindset of 'Ideserveit' after the last couple of years ”
Ross Boobyer General Manager Saffire
Freycinet
Headds, “We are also seeing that people are upgrading their usual holidays and splashing out on luxury experiences now more than ever before.”
Saffireisshapingupforitsbusiestyearsonrecord,asthere isahugepent-updemandforitspropertyanditsservices.It willbeinterestingtoseehowthingsprogresswith internationalbordersopennowandwhattheconsumer sentimentistowardsoverseastravelfromtheAustralian market. “We would also expect to see the return of some of our international guests this year and beyond, ” saysRoss.
GuidancetoBuddingEntrepreneurs
Rosshasbeeninthehospitalityindustryforyearsnow To thosewhowanttoventureintotheindustry,headvises themto “Be genuine. You really just want to be in our industry as it is not something easily faked. We are in the service industry, and to deliver exceptional service, you must be passionate about your product and want to help others.”
Hesays, “Surround yourself with good people and treat them well, as they are the backbone of your success. Without them, you are nothing ”
Whenrecruiting,RossensuresthatheorSaffire'sAssistant GeneralManagerspeakswitheverycandidatetocheckthat theywillfitintothecultureandthattheyaregoodpeople. “Skills, while important, are not everything. You can teach skills, but you cannot teach personality or desire,” tells Ross.
AwardsandRecogn ions
Australian Hotels Associa on Awards 2022 'Best Deluxe Accommoda on’
GOLD medallist for the 5 Star Accommoda on at the 2021 Qantas Australian Tourism Awards
Tasmanian Tourism Awards Gold medallist 2021 for the 5 Star Accommoda on category
Condé Nast 2021 Readers' Choice Award for Australia and the South Pacific #9
Tasmanian Hospitality Associa on Awards for Excellence 2019 "Best Deluxe Hotel Accommoda on”
Tasmanian Hospitality Associa on Awards for Excellence 2019 "Accommoda on Venue of the Year –Regional”
Tasmanian Tourism Awards Winner 2018 "Luxury Accommoda on”
Tasmanian Hospitality Associa on Awards for Excellence 2018 "Best Deluxe Hotel Accommoda on”
QANTAS Australian Tourism Awards Winner 2017 "Luxury Accommoda on”
Tasmanian Hospitality Associa on Awards for Excellence 2017 "Best Fine Dining in Tasmania”
Tasmanian Hospitality Associa on Awards for Excellence 2016 "Best Deluxe Accommoda on in Tasmania”
Luxury Travel Magazine Gold List 2016, Best Australian Bou que Property, Villa or Lodge
Tasmanian Tourism Awards Winner 2015 "Luxury Accommoda on”
Bou que Hotel Awards Winner 2015 "World's Best Relaxa on Resort”
Australian Hotels Associa on Na onal Awards for Excellence 2015 "Best Deluxe Accommoda on”
Bou que Hotel Awards Winner 2014 "World's Best Bou que Hotel”
Andrew Harper Grand Awards Winner 2014
Australian Hotels Associa on "Best Resort-Style Accommoda on 2013"
Tasmanian Hospitality Associa on Awards for Excellence 2013 "Best Deluxe Accommoda on”
Tasmanian Tourism Awards Winner 2012 "Luxury Accommoda on”
Australian Hotels Associa on Award for Best Resortstyle Accommoda on 2012
Tasmanian Tourism Awards Winner 2011 "Luxury Accommoda on”
Listed as world's top newly opened hotel readers of Luxury Travel magazine would most like to visit in their annual Gold List 2011
Best of Year 2010 award from US magazine Interior Design
Tasmanian Tourism Awards 2009-10 "Best New Tourism Development”
ThePassionateLeader
At the age of 17, Ross Boobyer started in the hospitality industry as a porter at Novotel Sydney Darling Harbour, where he worked for five years, eventually comple ng a hotel management traineeship. He then moved to the Kimberley region in the far north of Western Australia for what he thought would be an eight-month contract and a break from city living in Sydney
That was 18 years ago, and he had not returned to Sydney or any other city. Commen ng on this, he says, "Moving to El Questro in the Kimberley region opened my eyes to the possibili es of living and working in some of the most remote, beau ful, and iconic regions that this beau ful country of ours has to offer." He o en jokes that he has been able to forge a career by living and working in some of the most desirable holiday des na ons in Australia.
Ross is most proud of the team he has created and their achievements. "They are on the coalface, and any recogni on that we receive is theirs and theirs alone; without them, it would just be me in a $50million facility, and I assure you, this would not be accoladed," he claims. This year the Hotel has won both the AHA's Best Deluxe Accommoda on and also the Gold in the Qantas Australian Tourism Awards for 5 Star Accommoda on Lodge.
Saffire is shaping up for its busiest year on record, and there is a huge pent-up demand for its property and its services.
TOP 7 Hotel Digital Marketing Tips you Need in2022
Inoureverydaylife,wecomeacrossseveralbusinesses thathaveachievedagreatdealofsuccessinashort spanoftime.Thesedayswearehearingabout numerousovernightsuccessstories.Thoughitlookslikean overnightsuccessstory,thefactsaredifferent.
Inreality,ambitiousentrepreneurshaveputintheirbest effortsoveralongperiodoftimetobecomesuccessful today,alsotermedan"overnightsuccess"bysociety.There aremanyfactorsintheirstory.Onesuchfactorisdigital marketing.
Digitalmarketingisplayingakeyroleingainingahuge audienceforaproduct.Almosteverysectorisutilizingit becauseofthehugepotentialopportunitiesandbecauseit hasthepowertomakeaproductsuccessfulovernight.
Today,socialmediaisoneofthestrongestplatformsfor digitalmarketingpurposes.Forinstance,let'ssaysomeone istraveling.Thefirstthings/hewillsearchforisahotelto stayat,andguesswhat,whentheyopentheirSnapchatto postapicture,thefirstthingitwillshowwillbeahotelad becauseSnapchat’salgorithmscaneasilydeterminethatthe useristravelingandwillshowhotelads.Thisiscalled targetedaudiencedigitalmarketing(TADM),andbecause ofTADM,therearenever-endingopportunitiesindigital marketing.
Isn'titmiraculousthatabusinesscanshowitsproducttoa particularcustomerwhoisshowinginterestinasimilar typeofproductonthevariousdigitalplatformsandhasa highpercentageofbuyingthedisplayedproduct?
There are many ideas for digital marketing, and in this article, we will talk about seven effective strategies for digital marketing for promoting a hotel business.
ManageInstagramandPinterestviaTailwind
Justlikeanybusiness,digitalmarketingforhotelsrequires theuseofmultiplesocialmediaplatforms.However,itcan beastruggletokeepupwhenabusinessalreadyhas multiplechannels.
Postingonaregularbasis,buildingacommunity,and engagingwithfollowersareallimportantaspectsof managingsocialmediaplatformsandmakingabusiness profilemoreappealingtotheclient.Managingthesesocial accountsbyusingtoolslikeTailwindcanprovetobe efficient.
ListingtheHotelonGoogle
Beforetheinternetera,peopleusedthe"YellowPages"to searchforanybusinessinformation.Itwasabusiness directorythatlistedalltypesofbusinesses.Fromaplumber toagovernmentofficial,everyonewasonit.
Well,thisconceptbecameathingofthepastastheinternet and,ultimately,searchenginesdawneduponus.Now everybodywantstogettheirbusinessregisteredonGoogle. Fromabarbershoptotheworld’stallesthotel,BurjAl Arab,itlistseverybusiness.
Makingyourbusinessavailabletotheentireworldallows youtointeractwithyourclientfromanywhereandallows theclienttoplanaheadoftimeforhisorherneeds.
BuildaBusinessWebsite
Now,havingawebsiteisthenextstepinthehotel'sdigital marketingstrategy.Itisimportanttobuildauniqueand attractivewebsiteinsteadofjustcreatingawebsitewith
somepicturesandcontentforthesakeofit.Thehotel's websiteshoulduniquelyshowcaseitsamenities,locations, rooms,andeverythingelsethatthehotelis.
Thiscreatesanimpressionontheclientabouthowgoodthe hotelisandwhattypesofamenitiesarepresent,andaswe allknow,thefirstimpressionisthelastimpression.Hence, ahotelwebsiteshouldalwaysbecatchyandfilledwith creativecontent.
SEO:TheBackboneofWebsites
SEOstandsfor"searchengineoptimization."Havinga goodSEOstrategywithinthewebsitewillrankthehotel businesshigherinthesearchengines,thusgivingthe visibilitythatthehotelneeds.
LocalSEOfocusesonthevisibilityofthebusinessinlocal searchresults.Forexample,let’ssayyouhaveahotelin Amsterdam.So,thelocalSEOkeepsfocusingonyourhotel tobeinthe‘hotelsnearme’or‘hotelsinAmsterdam’ results.
Rankingontopgivesabetteropportunitytomakethehotel morevisibleandaccessible.Thisstatementissupportedby thequote"What you see is sold.”
CreateandPostVideosonSocialsandWebsites
Whilecheckinganyhotel’sgallery,oneoftencomesacross video-basedcontentonthehotel’swebsites.Thesevideos showa360-degreeviewofthehotels.Theyincludeawideanglecaptureofalltheaspectsofahotel,suchasthelobby, roominteriors,restaurant,swimmingpool,andsoon.
Makinganduploadinghotelvideosonvariousdigital platformscangeneratesignificantattentionforthebusiness intoday’stimes.
YouTubeSEO
Oneofthebestvideomarketingplatformsthesedaysis YouTube.IthasoptionstooptimizevideosthroughSEO. Anyonecanoptimizetheirvideos,channels,orplayliststo rankhigheramongtherelevantsearchresults.Thisincludes thetextualcontentofthesevideos,suchasmeta descriptions,keywordsintitles,hashtags,andsoon.
Becausethesystemcannotreadimagesorvideos,the emphasishereisonkeywords.However,peopledon’t
realizethatjustthetitleanddescriptionarenottheonly sourcesoftext.
Transcripts,ClosedCaptions(CC),andsubtitlesarealso usedforit.Abusinesscanusethehelpofanydigital marketingprofessionaltoimplementthisintheirYouTube videos.UsingthisSEOstrategyinthevideosenhances viewershipanduserengagement.
InfluencerMarketing
Influencermarketingisoneofthemosteffectiveonline marketingstrategiesforhotels.Itisatoolthatahotelcan usewhentheywanttoattractahugeaudience.Hotels contactaninfluencerwhohasthepowertoinfluencethe purchasedecisionsofothers.
Itisaneasyoptionforhotels,asinfluencershaveagood reputationfortheirknowledgeandexpertiseonaparticular topic.Influencerscanhelpahotelbusinessbypostingabout thehotelontheirsocialmediachannelsandcanengage theirfollowersonthehotel’sblog.
Summingup
Allinall,theabovedigitalmarketingstrategiesare consideredtoppracticesinboostingbusinessthrough digitalmeansthesedays.Abusinessisincompletewithout marketing,anddigitalmarketingraisesthebar,enablingit tobemorevisibleandaccessible.Itcanalsohelpahotelto gainpeople'strustandwillsurelyboosttheoverallbusiness ifusedperfectly
Alex Pryor
EOH divisional head of Digital Innovation
Innovation as a Service Innovation
Thethirddecadeofthenewmillenniumisfirmly
underway,andeverythingismovingsoquickly We aretoldtoimprove,toperform,toinnovate!We hearabouttheshiftintechtowardsweb3.0,tothe metaverse,anddecentralization.
Ourdigitaltransformationroadmapsareconstantlyinflux. Theneedtostayrelevantrequiresaconstantinnovation cyclethatmustbecomeanintegralpartofalmostany corporatelandscape.
Unfortunately,veryfewcompaniestakethetimetounpack whatinnovationreallyis.Theyknowthattheywantit,they knowthatwithoutittheirchancesofstillbeinginbusiness infivetotenyearsareslim,butifyouasktenpeoplewhat itis,you'llgettendifferentanswers.
Sowhatisinnovation?
Ialwaysstartinnovationworkshopswiththisquestion,and Igetanswersrangingfrom"creativity"to"improved process"to"brandnewproductsanddesignstowowthe market."Andnoneoftheseanswersisinherentlywrong, buteachrepresentsonlyasmallpartofwhatinnovation encompasses.
Wikipediastatesthatinnovationiscommonlydefinedasthe "carryingoutofnewcombinations"thatinclude"the introductionofnewgoods,newmethodsofproduction,the openingofnewmarkets,theconquestofnewsourcesof supply,andthecarryingoutofaneworganizationofany industry."Thescientificliteraturegivesusmorethan60 differentdefinitionsforinnovation,andthat'sbeforeweget
Alex Pryor has been in the IT industry since 2003 and has been deeply involved with eCommerce, mobile applications, custom development, and product delivery. She joined EOH in 2012 and is responsible for digital innovation and product development in the iOCO Digital division. She has a strong focus on digital transformation through targeted innovation initiatives and improved DevOps practices and believes there are always ways that technology can help people work better.
downtothedifferenttypesofinnovation.Nowonder peopleareconfused.
Mydefinitionofinnovationisasfollows:Innovationis doingthesameoldthingsbetterforaneconomicbenefit.
Nowyoumightarguewithmehere.Afterall,some innovationissodisruptiveastobeconsideredtotallynew anddifferent.Orisit?
Whenyouthinkofinnovativecompanies–Tesla,Apple,& UberarecommonexamplesI'mgiven–peopleusually thinkofcutting-edgetechandinnovation.Butdespitethe massivelydisruptiveleapsforwardthatthesecompanies havegiventheworld,theyarestillsolvingthesame underlyingproblems.Transportationandenergy Communication.Commuting.
Whatdoesthismeanforyou?It'simportanttore-frame howyouthinkaboutinnovation.Andtodothat,youneed toanswertwoquestions.First,whydoyouwantto innovate?Luckily,thisisaneasyoneasitonlyhastwo answers:eitheryouwanttomakemoneyorsave money—possiblybothatthesametime.
Thesecondquestion:Whatproblemareyousolving?Ifyou arelookingtomakemoney,thenwhatproblemareyou solvingforyourcustomers?Ifyouarelookingtosave money,thenwhatproblemdoyouneedtosolveinternally? Andifyouaresolvinganinternalproblem,coulditapplyto yourclients?Ifyoudon'tunderstandyourproblem,you can'thopetogettoasolutionthatreallyworksforyour businessandyourclients.
Thisquestionisultimatelyaboutvalue.Whatvalueareyou getting,andwhatvalueareyougiving?
Experimentationiskey,andafailureisalwaysanoption
Onceyouknowyourproblem,it'stimetofindasolution. Easiersaidthandone,whichiswhereexperimentation comesintoplay.Wheninnovatingwithproductsor processes,youhavetobewillingtobewrong.Thisis wheretheadage"failearly,failoften"reallycomesinto play Youhavetobewillingtotryandfailandtryagain, keepingwhatworksandthrowingouttherest.
Unfortunately,mostpeoplearemeasuredonsuccess,which isoftentothedetrimentoftheorganization.
Somakesurethatwhoeverisrunningyourinnovation initiativeshasthemandatetofail.Fearoffailurekeepsus inourcomfortzonesandpreventsusfromthinkingoutside theboxortryingnewthings,butwhenfailureis encouragedaspartofalearningandinnovationjourney,the endresultsarebeyondyourcurrentimagination.
Risksandrewards
Startinganinnovationjourneyisariskyprospect.Afterall, iffailureisalwaysanoption,thenyoudoruntheriskof investingwithoutrealizingthebenefits.Butthebigger questionyouhavetoaskyourselfis:Canyouaffordnotto change?Canyouaffordtokeepdoingwhatyou'redoing whiletheworldchangesaroundyou?
Today,thetechnologylandscapeischangingmorerapidly thanever.Computersaregettingfasterandsmarter,and people'sexpectationsofwhattheirexperienceswillbeare notonlyhigherbuttheyarebeingsharedinstantlywitha broad-rangingcommunity.Goodexperiencesare celebrated,andbadoroutdatedexperiencesarereviled.
Ifinnovationisonyouragenda,thenit'stimetostart thinkingaboutyourproblems,andthoseofyourclients, andaboutwhatvalueyoucanbringtothetable.
Besuretostaytunedformynextarticle,whereIwillbe unpackingexactlywhatisinvolvedinaninnovation journey.
