Key Concepts & Terminologies
The Comprehensive Guide to the Legal Landscape
Opportuni es & Challenges
The Impact of Ar ficial Intelligence on the Legal Profession
e n t s
Championing Jus ce and Empowering Clients 26. Debra R. Schoenberg A Lawyer’s Journey to finding her Passion 34. Dr. Tanvi Zahavi
Transforming Greek Finance with a Global Vision 16. Chris na Papanicolopoulou 38. Visable CxO
Articles
Concepts & Terminologies
Inaneramarkedbyremarkablestridestowardgenderequality, thelegalworldstandsasashiningexampleofwomen breakingbarriers,shatteringglassceilings,andascendingto positionsofleadershipandinfluence.It’swithgreatprideand admirationthatwepresentthisfeature,highlightingteninfluential womenwhohaveleftanindeliblemarkonthelegalprofession.
Thelegallandscape,traditionallyseenasamale-dominatedrealm, isundergoingadynamictransformationthankstotheunwavering determinationandexceptionaltalentoftheseextraordinarywomen. Throughtheirintellect,dedication,andtirelesscommitmentto justice,theyhavenotonlyachievedpersonalsuccessbuthavealso blazedatrailforcountlessotherstofollow
Women
Editor’sView
Thisedition-WomeninCharge-10
InfluentialLeadersintheLegalWorld, bringsyouthestoriesofwomenwhohave risentothehighestechelonsofthelegal world,servingasjudges,attorneys, advocates,andthoughtleaders.Their experiences,challenges,andtriumphs provideinvaluableinsightsintothe evolvinglegalindustryandthecritical roleofwomenwithinit.
th ro u g h nIsecitcarP lageL laitneul
Fromchampioninghumanrightsand socialjusticetopushingboundariesin corporatelawandreshapinglegal technology,theachievementsoftheseten leadersserveasatestamenttotheboundless potentialthatexistswithinthelegalprofession. Theirworkextendsfarbeyondindividual accomplishment;ittouchesthelivesofcountlessindividualswho benefitfromtheircommitmenttofairness,equity,andtheruleof law.
Aswedelveintothestoriesoftheseinfluentialwomen,wehopeto notonlycelebratetheirachievementsbutalsoinspirethenext generationoflegalprofessionals.Theirjourneysremindusthatthe legalworldisbecomingmorediverse,inclusive,andequitablewith eachpassingdayandthatwomenhaveapivotalroletoplayin shapingitsfuture.
Have an inspiring read ahead!
Forcenturies,thelegalprofessionhasbeen
knownforitsrigidstructuresand hierarchicalsystems.Butassociety evolves,sotoomustthelegalprofession.A neweraisdawninginwhichclientsfor legalservicesarerequestinginnovative solutionsandfreshapproaches.Forthoseattheforefrontof thesedevelopments,thisshiftisrevolutionizingthelegal industry,resultingintremendousbenefitsforclientsand attorneysalike.
NicoleKalajianisonesuchattorneyleadingthechargein thisneweraoflegalpractice.Withapassionfor empowermentanddirectengagement,Nicoleisshapinga newparadigminwhichcreativityandinnovationarethe normsratherthantheexceptions.AsaPartneratRimon Law,ahighlyselective,full-service,globallawfirm, Nicoleiscommittedtoprovidingconsistentexcellence, teamwork,andinnovationacrossfivecontinents.
ForNicole,thisphilosophyisnotjustabusinessstrategy–it’sawayoflife.Shebelievesthateverylawyer-client relationshipshouldworktoalignmutualvaluesandgoals. Eachclientandteammemberisdifferent–sotooshouldbe thesolutions. Byfosteringanenvironmentofflexibility andcreativity,Nicoleisfosteringamorediverse,inclusive legalindustrythatcanbetterservetheneedsofallclients.
ButKalajian’simpactextendsbeyondjustherclients.She isalsoarespectedthoughtleaderintheinvestment managementindustry,regularlypublishingarticlesand speakingonpanelsaboutthelatesttrendsanddevelopments inthefield.Herinsightsandexpertisearehighlyvaluedby herpeers,wholooktoNicoleforguidanceonhowto navigatetheever-changinglandscapeoftheinvestment managementindustry.
NicoleKalajianservesaninstrumentalroleincreatinga brightnewfutureforthelegalsector.Hervisionof fosteringamoreflexible,innovative,andinclusivelegal professionseekstobettermeettheneedsofbothclientsand practitionersbypushingforchangesthatarelongover-due. Nicole’sworkhasbeenapplaudedbyawidebreadthof participantsandisgainingsignificanttractionacrossthe legalindustry,bothdomesticallyandinternationally.
We sat down to talk to Nicole Kalajian, Partner at Rimon Law and award-winning investment management attorney
During her illustrious career, Ms. Kalajian has received numerous accolades (i.e., too many to list here), including receiving the Super Lawyers Rising Star award (for five consecutive years) and being named one of the Top 50 Women Leaders in Law of 2022! But Nicole doesn’t want to rest on her laurels. Instead, she strives to continually shape a new era for the legal industry as a whole. One in which attorneys are given the freedom to adapt their working practices to their unique client needs, as well as their own lives and passions.
TheInvestmentManagementLawExpert
Nicoleispassionateaboutinvestmentmanagementlaw.Her daysarespenthelpinginvestmentadvisers,commodity tradingadvisors,androbo-advisersnavigateregulatory, compliance,andbusinessmatters.Shealsoproudlyassists withthedevelopmentandlaunchofnewinvestment products,suchashedges,commodities,realestate,ESG, andcryptocurrencyfunds.Nicolealsoregularlyworkswith high-net-worthinvestors,familyoffices,andinstitutional investorsinconnectionwithvariousinvestment considerations.
SinceNicoleispassionateabouthelpingclientsunderstand andanalyzetheirlegal,compliance,andregulatory responsibilities,aswellascreatingnewstructures,herdays areincrediblyvaried.Oneday,she’llbeworkingwitha clienttodraftprivatefundofferingdocumentation,andthe nextishelpingafamilyofficeestablishitsownadvisory practices.Investmentlawisnotsolelyapursuitbutrathera vocation.Nicoleishonouredtocontributetoherclients’ constantprogressionandprosperity,aswellasthatoftheir investors. ForNicole,herclientsarelikefamily–the familythatstaystogether,growstogether
BridgingtheGapBetweenInvestmentAdvisersand LegalProfessionals
AsNicoleworkedinthefinanceandaccountingdivision ofarealestatedevelopmentfirm,Nicolepursuedher undergraduatedegreewithadoublemajorinhonors financeandhonorseconomicswithaminorin accounting.Herinterestinfinancewassolidifiedby thisexperienceandcoursework. Herinterestinlaw thenbeganaftersheenrolledinabusinesslaw course.ItwasthenthatNicolerecognizedher vocation–theliaisonbetweentheinvestment servicesindustryandthelaw Thisrealization promptedNicoletopursueaJurisDoctorateinLaw, aswellasaMastersinFinancialServicesLaw(LLM), withasidefocusininternationallaw.
Onceaninvestmentlawattorney,Nicolewasquickly immersedinthefast-pacedworldoftheever-changing financialindustry.Collaboratingwithherfirm,Nicole providedvaluableassistancetoclientsinnavigatingthe aftermathofsignificanteventssuchastheMFGlobal failureandthecollapseofPeregrineFinancialGroup.She alsoplayedacrucialroleinaddressingtheimpactof regulatorymodificationsonadvisersinboththesecurities andcommoditiesarenas.Nicole’scontributionsto numerouslegalperiodicalsandpanelsduringthisperiod furthersolidifiedherexpertiseinthisfield.
Givenherhighlyuniqueexpertiseinbothsecuritiesand commoditieslaw,Nicolehasbeeninstrumentalinguiding thecryptocurrencyarenathroughacomplexregulatory framework.Asasignificantcontributortotheformationof theGlobalDCA,avoluntaryorganizationcateringtodigital assetproviders,Nicoleplayedavitalroleinnavigatingthe organization’sinitiallegalchallenges.Additionally,Nicole organizednumerousroundtablesandconferencestodiscuss theever-evolvingregulatorylandscapeofcryptocurrency Astheinvestmentmanagementsectorcontinuestoundergo rapidtransformation,Nicolealwaysstrivestostayaheadof thecurveforthebenefitofherclients.
EndBurnoutwithInnovation
Nicoleisthrilledtohavejointheexceptionalrosterof attorneysatRimon. JustlikeNicole,Rimonisahighly innovationlawfirmthatstrivestobreakawayfrom outdatedcustomsinthelegalfield.Theindustryis notoriousforconsuminganddiscardingnumeroustalented individuals,withuncompromisingbillablehours,black-box compensation,andone-model-fits-allclientapproach.
Unlikethestatusquo,Rimonseekstoanendthecycleof attorneyburnoutanddeparture,andthusdissatisfactionat thejob.
Rimon’steamiscomposedofbrilliant,transformative mindseagertoshifttheparadigm. Rimonoffersahigh degreeofautonomyamongstitslegalpractitioners,which approachishighlyuniqueinthelegalindustry. Rimonis determinedtocounterthehighburnoutratethataffectsall attorneys,anddisproportionatelyaffectswomenin particular.Rimon’sbusinessmodelintentionallyallows Partnersandteammemberstosteertheirowncareerpaths. Theultimategoalistofostergreaterinclusivityofdiverse talent,aswellasateamofattorneysactuallyexcitedto practicelaw Thisnovelapproach,exclusivetoRimonLaw, fostersacultureoflimitedcompetition,therebyresultingin enhancedcooperationandservicequality.
Amongotheruniqueattributes,Rimonstandsoutinthe legalindustryforitsuniqueapproachtobilling,scheduling, andoperations.Unlikemanyotherfirms,Rimonallowsits attorneystosettheirownrates,workhours,andpractices, thusgivingthemcompleteautonomy.UndertheRimon umbrella,theseattorneysoperateasindependentteam members,workingflexiblyandresponsivelytomeetthe variedneedsoftheirclients.Thisapproachbenefitsboththe attorneysandtheirclients,allowingforbetterbudget controlandamoretailoredapproachtolegalservices.
Disrupting600YearsofBadHabits
Rimonisdelightedtodisrupt600yearsofbadhabitsthat runrampantinthelegalindustry. OutsideRimon,toxic competitionamongattorneys,wastedmoneyonextravagant offices,andstiflingbureaucracypreventsmanytalented lawyersfrombuildingcareerstheylove.Attorneysoften feeltrappedbetweenchronicdissatisfactiontocrippling burnout,asopposedtoapassionatedevotiontotheirclients andinterests.
Headquarteredinternationally,inthecloud,Rimonishighly adaptableandagile;thusfulfillingclientneedsbyfostering internationaldailycollaboration.Rimon’sapproach resonateswithtraditionalandprogressiveclientsalike,as wellattorneysdisenchantedwithold-schoollawfirm operations.
Traditionallawfirmsaresimplyoutoftouch.Theoldway oflegalworkfavorsindividualswithlittletonofamilyor personalcommitments. Thosewhoarewillingtowork unnecessarilylonghoursbillingclientsforthetimetheysit
attheirworkdeskinsteadoffortheactualvalueprovided. That’snotasmartwaytopracticelaw.Manytalented peoplesimplydon’twanttoworkthiswayanylonger,nor dotheirclientswhogetstuckwiththeunnecessarycostand inefficiencies.Theoldwayisparticularlyfrustratingfor modernbusinesses,suchasassetmanagers,techanddigital businesses,whoareunabletoobtainlegalassistancethat fitstheirneedsandpractices.
BestGlobal-TechEnabledLawFirm
Rimonisalsodedicatedtovastlyprogressingallaspectsof work,fromallowingemployeestosettheirownschedules toutilizingacloud-basedapproachtocompletelegaltasks. Rimon’scommitmenttoinnovationandthere-imagingof workitselfhasearnedsignificantrecognition.Amongst variousaccolades,RimonhasbeennamedtheBestGlobalTechEnabledLawFirmUSA2023byNewWorldReport. Asaleaderinthisregard,Rimonconsistentlyemploys cutting-edgetechnologytobenefitclientswithreenvisionedwork-streams,back-officesandresearch capabilities.Rimonalsomakessignificantinvestmentsin top-of-the-lineprocessing,storage,andprivacysystems, etc.
Ever-ExpandingCapabilities
Rimonisaglobal,full-servicelawfirmwithanetworkof 47officesspanningacross11countriesin5continents.As such,Rimon’steamoflegalexpertsregularlyassistwitha widenetofinternationalwork,rangingfromrealestate, corporate,M&A,intellectualproperty,entertainment, manufacturing,ERISA,tax,privacylaw,etc.Rimonhas alsodevelopedadistinctiveinternationalalliancenetwork thatprovidesaccesstonecessarylocalexpertiseonaglobal scale,thusextendingitslegalexpertiseandcoveragefar beyonditsexistingattorneybase.
Rimon’sgoalistoreach200lawyersbytheendofthe2023 andachieveAMLaw200status.Inlinewiththesegoals, Rimoniscurrentlyrecruitingapproximatelyfivelawyers permonth,mostofwhomcomefrombig-law.While growthremainsagoaltoincreaseclientcoverage,emphasis isalsoplacedoneducatingthemarketaboutRimon’snovel andimprovedapproach–anapproachthatdoesn’trequire rigidschedulesordailyofficeattendance.Plus,thefirm providesitsattorneys/staffwithtop-of-the-linetechnical andback-officesupport,regardlessofchosenwork locations.
In light of the above, Nicole regularly reminds her clients, “Your track record isn’t the only key to success. Who you surround yourself with can make a huge difference to your expansion. It’s important to understand early on that you –as an investment adviser - only have so much time in your day, which is best spent making investments and bringing in more investors to help your business expand. Thus, having the right team on your side to help navigate the process is crucial.” Rimonissuchateam.
Further,Rimonhasastrongfocusonexpandingitsreachin LatinAmerica.JuanZuniga,Rimon’sManagingPartner (whohappenstobeHispanic),isapioneer–intenttobring Rimontoanewlevelofexcellenceandbreadth,aswellas intonewterritories.Hisvastexperience,networkand valuableinsightshavebeeninstrumentalinguidingthe firm’sexpansionplans,withthegoaltofurthercover clients’cross-borderneeds.Thisisanareathefirmis eagertodiversifyintoandexcitedtoexpandfurther.
The Impact of on the Artificial Intelligence Legal Profession
Inrecentyears,thelegalprofessionhaswitnesseda profoundtransformationfueledbytheintegrationof ArtificialIntelligence(AI)technologies.These advancementshavereshapedhowlegalpractitioners operate,promisingincreasedefficiency,accuracy,and accessibility Thisarticledelvesintotheopportunitiesand challengespresentedbyAIinthelegallandscape.
I.IntroductiontoAIinLaw
ArtificialIntelligence,abranchofcomputerscience, encompassesthedevelopmentofsystemscapableof performingtasksthattypicallyrequirehumanintelligence. Inthelegaldomain,AItechnologiesleveragealgorithms andmachinelearningtoanalyzevastamountsofdata, extractinsights,andassistindecision-makingprocesses.
II.OpportunitiesArisingfromAIAdoption
1.EnhancedLegalResearch
AI-poweredtoolshaverevolutionizedlegalresearch, enablingpractitionerstoaccessawealthofinformation efficiently.NaturalLanguageProcessing(NLP)algorithms analyzecaselaw,statutes,andlegaldocuments,providing comprehensiveandrelevantinsightsinafractionofthe timeitwouldtakeahumanresearcher.
2.ContractAnalysisandDueDiligence
AIsystemsexcelincontractanalysis,extractingcritical clauses,andidentifyingpotentialrisks.Thiscapability streamlinesduediligenceprocesses,reducingthetimeand resourcesrequiredfortransactionalwork.
3.PredictiveAnalytics
AImodels,throughmachinelearning,cananalyze historicaldatatopredictlegaloutcomes.Thiscanbe invaluableforlawyersinassessingthelikelyoutcomeofa case,allowingformoreinformeddecision-makingand strategydevelopment.
4.AutomationofRepetitiveTasks
Administrativetaskslikedocumentreview,dataentry,and draftingroutinelegaldocumentscanbeautomatedwithAIpoweredtools.Thisnotonlysavestimebutalsominimizes theriskofhumanerror
5.ImprovedClientService
AI-drivenchatbotsandvirtualassistantsenhanceclient interactionsbyprovidinginstantresponsestoqueriesand offeringpersonalizedrecommendations.Thisleadsto increasedclientsatisfactionandloyalty.
III.AddressingChallengesinAIIntegration
1.EthicalConsiderations
TheuseofAIinlawraisesethicalquestions,particularly concerningtransparency,accountability,andbiasesin algorithms.Itisimperativeforlegalprofessionalstoensure thatAIsystemsadheretoethicalstandardsanddonot compromisetheintegrityoflegalpractice.
2.JobDisplacementConcerns
WhileAIstreamlinesmanyprocesses,thereareconcerns aboutpotentialjobdisplacementwithinthelegal profession.However,expertsarguethatAIshouldbe viewedasatoolthataugmentshumancapabilitiesrather thanentirelyreplacesthem.
3.DataSecurityandPrivacy
Thelegalprofessiondealswithsensitiveandconfidential information.Adequatesafeguardsmustbeinplaceto protectclientdatafrombreachesorunauthorizedaccess whenutilizingAItechnologies.
4.ContinuousLearningandAdaptation
Legalprofessionalsmustinvestinongoingeducationto stayabreastofevolvingAItechnologiesandtheir applicationsinlaw.Understandingthecapabilitiesand limitationsofAIisessentialforitseffectiveintegration.
5.CostConsiderations
ImplementingAItechnologiesmayinvolveasignificant initialinvestment.However,thelong-termbenefitsinterms ofincreasedefficiencyandimprovedclientserviceoften outweightheinitialcosts.
IV.TheFutureofAIinLaw
AsAItechnologiescontinuetoevolve,thelegalprofession cananticipateevenmoresophisticatedtoolsand applications.Additionally,collaborationsbetweenlegal expertsandAIdeveloperswilllikelyleadtotailored solutionsthataddressspecificlegalchallenges.
V.Conclusion
TheintegrationofArtificialIntelligenceinthelegal professionmarksasignificantmilestoneintheevolutionof legalpractice.Whileitpresentschallenges,the opportunitiesforincreasedefficiency,accuracy,andclient serviceareimmense.Legalprofessionalswhoembraceand adapttothistechnologicalshiftarepoisedtothriveinthis neweraoflegalpractice.Bycarefullynavigatingthe ethicalandpracticalconsiderations,thelegalcommunity canharnessthefullpotentialofAItobetterservethe interestsofjusticeandsocietyasawhole.
The Comprehensive Guide to the LegalLandscape
Thelegallandscapeisavastandintricateterrainthat
governsoursocieties,providingstructureandorder tovariousaspectsofourlives.Whetheryou'rea lawstudent,alegalprofessional,orsimplysomeone interestedinunderstandingthefoundationsofthelegal system,thiscomprehensiveguidewillintroduceyouto essentialkeyconceptsandterminologiesthatformthe backboneofthelegalworld.
I.CommonLawvs.CivilLawSystems
1.CommonLawSystem
Inacommonlawsystem,lawsaredevelopedandrefined throughcourtdecisionsandprecedents.Judgesinterpret statutesandmakedecisionsbasedonpreviousrulings. CountriesliketheUnitedStates,UnitedKingdom,and Canadaprimarilyfollowthissystem.
2.CivilLawSystem
Contrastingly,inacivillawsystem,lawsarecodifiedand basedonwrittenstatutesandregulations.Judgesplaya morelimitedroleininterpretation,anddecisionsare primarilybasedonlegislation.ManyEuropeancountries, includingFranceandGermany,operateunderthissystem.
II.StatutoryLaw
Statutorylawreferstolawsenactedbylegislatures.These lawscancoverawiderangeoftopics,fromcriminal offensestotaxcodes.Statutorylawiscrucialfor maintainingorderinsocietyandisenforcedbygovernment agenciesandlawenforcement.
III.CommonLegalTerminologies
1.Jurisdiction
Jurisdictionreferstoacourt'sauthoritytohearanddecidea specificcase.Itcanbebasedongeographicallocation, subjectmatter,orthepartiesinvolved.
2.PlaintiffandDefendant
Theplaintiffisthepartythatinitiatesalawsuit,seekinga remedyfromthecourt.Thedefendantisthepartybeing suedandisrequiredtorespondtotheallegations.
3.DueProcess
Dueprocessensuresthatlegalproceedingsarefair, transparent,andfollowestablishedrulesandprocedures.It safeguardsindividuals'rightswhenfacinggovernment action.
4.Tort
Atortisacivilwrongorinjurycausedbyonepartyto another.Itcanresultinlegalliabilityforthewrongdoerand entitletheinjuredpartytoseekcompensation.
5.Contract
Acontractisalegallybindingagreementbetweentwoor morepartiesthatoutlinesspecificobligationsandterms. Breachofcontractcanleadtolegalaction.
6.Negligence
Negligenceoccurswhenapersonfailstoexercise reasonablecare,resultinginharmorinjurytoanotherparty
Itformsthebasisformanypersonalinjurycases.
7.ConstitutionalLaw
Constitutionallawreferstothebodyoflawsandprinciples outlinedinanation'sconstitution.Itdefinesthestructureof governmentandprotectsfundamentalrights.
IV.CriminalLawvs.CivilLaw
1.CriminalLaw
Criminallawpertainstooffensesagainstthestate,suchas theft,assault,andmurder.Penaltiesmayinclude imprisonment,fines,orprobation.
2.CivilLaw
Civillawaddressesdisputesbetweenindividuals, organizations,orentities.Remediesincivilcasesoften involvemonetarycompensationorspecificactions.
V.LegalProfessionals
1.Attorney
Anattorney,alsoknownasalawyer,isaqualifiedlegal professionalwhoprovideslegaladvice,representsclientsin court,andprepareslegaldocuments.
2.Judge
Ajudgepresidesovercourtproceedings,interpretslaws, andensuresfairapplicationoflegalprinciples.Theymake decisionsbasedontheevidencepresented.
3.Paralegal
Aparalegalassistsattorneysinlegalresearch,document preparation,andadministrativetasks.Theyplayacrucial supportingroleinlawfirms.
VI.AlternativeDisputeResolution(ADR)
ADRmethods,includingmediationandarbitration,offer alternativestolitigationforresolvingdisputes.Theycanbe morecost-effectiveandlessadversarial.
VII.IntellectualProperty
Intellectualpropertyreferstointangiblecreationsofthe mind,suchasinventions,designs,andartisticworks. Patents,copyrights,andtrademarksprotecttheseassets.
VIII.FinalThoughts
Navigatingthelegallandscaperequiresafoundational understandingofkeyconceptsandterminologies.Whether you'reinteractingwiththelegalsystemprofessionallyor personally,thisguideequipsyouwiththeknowledgeto comprehendandengageinlegaldiscussionsand proceedingseffectively.Remember,legalliteracy empowersindividualsandcommunitiestoupholdtheir rightsandresponsibilitieswithintheframeworkofthelaw
for Made Easy
Hamburg,October2023-Theexchangeofgoods andservicesacrossborders—inotherwords, foreigntrade—isbecomingincreasingly important.Allcrisesofrecentyears,fromtheCOVID pandemictothewarinUkraine,scarcityofsomeresources, orinflation,haveshownthatgeographicsales diversificationcanbeadecisiveresiliencefactorfor companies.EspeciallynowthatChina'seconomyis weakening,companiesneedreplacementmarkets.Thanks totheopportunitiesbroughtaboutbyincreasing digitalization,newmarketscanbeconqueredmoreeasily. Smallandmedium-sizedcompaniescanadvertiseandsell theirproductsorservicesgloballyviaonlineshopsaswell asplatforms—andinasustainableway
VisableisaGerman-basedcompanyoperating2platforms wlw(WerLiefertWas)forGerman-speakingcountriesand EuropagesforSMEsinotherEuropeancountries. Internationalizationisperceivedasahugeopportunityfor GermanSMEs,especiallyintheB2Bsector.B2Ctradehas longbeenglobal,butB2Bcompaniesarestilllagging behind.Fueledbythedevelopmentsofrecentyears,SME B2Bbusinessisnowcatchingupintheareaof internationalizationandisexpectedtodeveloprapidly.The onlineB2Be-commercemarketisestimatedat25billion dollarsby2028,seventimesmorethantheB2Cecommercemarket.SMEscantapthishugeworldwide opportunityfromtheirnationallocation.
France,number8intotalexportsworldwide,oreven Germany,number3intotalexportsworldwide,according tothe Observatory of Economic Complexity (OEC), has by nomeansexhaustedthegiganticpotentialofdigitalsales. EuropeanSMEswouldbenefitfromthereputationofthe "MadeinEurope","MadeinGermany",and"Madein France"qualitysealsandthehighdemandfortheir productsabroad.Theopportunitiesforinternational expansionforEuropeanSMEsaregreaterthantherisks.
InternationalizingMarketing
Suitablemarketingmeasurestosupportthe internationalizationofbusinessactivitiesaresearchengine optimization(SEO),searchengineadvertising(SEA),and socialmedia.Butaboveall,internationalonline marketplacesarekeyplayers.Dependingonthesource,up to1professionalpurchaseroutof2isusingB2B marketplacesforhisorherprocurementneeds.InEurope, platformssuchasEuropagesandwlwareavailable.They bringsuppliersandbuyerstogether.Forexample:
• TheinquiriesonEuropagescomefromatotalof193 countries,andonwlw,from137countries.
• Onwlw,themostinquiriesin2022camefrom Germany,Austria,Switzerland,theUnitedStates,and China.
• OnEuropages,themostrequestscamefromFrance, Spain,theUnitedStates,Italy,andGermany
• The10countrieswiththemostrequestsonwlware distributedacross3continents:Europe,NorthAmerica, andAsia.
• The10countrieswiththemostinquiriesonEuropages aredistributedoverthe4continents:Europe,North America,Asia,andAfrica.
PartnerofEuropeanSMEs:wlwandEuropagesHelp WithInternationalization
WithhelpfulfunctionsonitsB2Bplatforms,wlwand Europages,VisablesupportsEuropeanSMEsintheir stepsontotheglobalmarket.Acompanysearchand apreciseproductsearchwithmanysortingand filteringoptionsareavailableforthispurpose. Amongotherthings,filteringaccordingtocertain qualitycriteriaispossible,suchasISO certifications,whicharebecomingincreasingly relevantinordertoprovecompliancewith
prescribedstandardswithregardtosupplychainprotection laws.Viathe Request for Quote/Connect service,buyers canalsocommissionveryspecificinquiries,whichare processedbytheVisableresearchteamandAI-supported.
Already,alargeproportionofthemessagesonEuropages aresentacrossnationalandlanguageborders.Linguistic hurdlesdonotstandinthewayofinitiatingbusiness.This isbecausetheplatformspecificallyaimstomakeiteasier forB2Bbuyerstosearchfortheproductsorservicesthey needintheirownlanguage.Whentheyfindarelevant supplier,Europageshelpsthemcontacthimintheirown language.Severalcompaniesfromdifferentcountrieswith differentlanguagescanalsobecontactedinoneinquiry
InternationalizationMadeEasy-WiththeRight StrategyandtheRightPartners
Withawell-thought-outstrategy,internationalization projectsareahugeopportunityforgrowthforEuropean SMEs-especiallyintheB2Bsector Theyensurefuture viability,asthereisstrongcut-throatcompetitioninthe localmarket.Thankstothepossibilitiesofdigitalization,it iseasierthanevertocompareandsellproductsandservices worldwide.
VisablesupportsindustrialSMEsinmakingproductsand servicesinternationallyaccessibletobuyers.Asa combinationofitsownB2Bplatformsandonline marketingservices,suchasGoogleAdsandRetargeting, tailoredspecificallytobusinesscustomers,thecompany offersabroaddigitalportfolioforincreasingreachonthe Internet.
TheplatformsoperatedbyVisableGmbHincludewlw ("Werliefertwas"),todaytheleadingB2Bplatforminthe D-A-CHregion,andtheEuropeanB2Bplatform Europages,onwhicharoundthreemillioncompaniesare registered.Together,theplatformsreachthreemillionB2B buyersamonthwhoarelookingfordetailedcompanyand productinformation.Withitsonlinemarketingservices, Visableofferscompaniesadditionalopportunitiesto increasetheirreachontheInternet.
Visablewascreatedinresponsetothechallengesof internationalizationanddigitalizationintheB2Bsectorand todayemploysaround450peopleatitslocationsin Hamburg,Berlin,Münster,andParis.Asajointumbrella forthewlwandEuropagesbrands,Visableiscontinuously expandingitsB2Bplatformsandonlinemarketingservices.
Youcanfindfurtherarticles,information,pressreleases, anddownloadsathttps://www.visable.com/de_de/ueberuns/presse
• Growth,resilience,andfutureviability:Thereisstilla lotofpotentialininternationalizationforGerman SMEs.
• Planning,consulting,andstrategy:Important approachesforsuccessfulinternationalizationinthe B2Bsector.
• PeterF.Schmid,CEOofB2Bplatformoperator Visable,says, "We actively accompany German companies as they step onto the international stage."
• This Trade and Development Report Update warnsthat developingcountriesarefacingyearsofdifficultyas theglobaleconomyslowsdownamidheightened financialturbulence.
Keypoints:
• Globalgrowthisexpectedtobelowerthanearlier projected,signalingapotentialeconomicdownturn.
• Developingcountriesfacemountingdebtand insufficientinternationalsupport,riskinganotherlost decade.
• Thebankingcrisishighlightslong-neglectedfinancial fragilitiesandregulatoryweaknesses.
• Decliningenergycostsleadtolowerinflation,but elevatedfoodpricesmaintainahighcostoflivingin manydevelopingcountries.
• Growingglobalasymmetriesthreatendeveloping countries'resilience,requiringstrongermultilateral actionandanurgentfocusonsovereigndebt architecture.
https://unctad.org/publication/trade-and-developmentreport-update-april-2023
SmallandMedium-sizedEnterprises(SMEs)areknownfor theirscarcityofavailableresources,facingchallenges beyondpredictions,andlookingforopportunitiestosurvive andthriveinunpredictableinternationalbusiness environments.However,someSMEsarebetterequippedto developopportunitiesandbringvaluetothefirmthan others.
