At Sotheby’s International Realty Canada, we strive to help you stand out from the competition with an unrivalled local and global marketing platform, exclusive marketing technology, design and marketing services, and marketing training/learning opportunities.
Learn more about the extensive marketing services and marketing technology we offer – connect with your local Marketing team to learn how we can help you improve your business impact.
Elevate your marketing for every client. Your listings are showcased on an exclusive digital and social platform that reaches buyers locally, across Canada and around the world.
SERVICES INCLUDED
TRADITIONAL PROPERTY MARKETING
Branded Property Brochures (Print + Digital)*
Branded Property Signage
Personalized QR Code Riders
Realtor.ca
SOTHEBY’S INTERNATIONAL REALTY NETWORK
sothebysrealty.ca
sothebysrealty.com
Over 100 Affiliate Websites Around the World
WORLDWIDE PROPERTY SYNDICATION & EXPOSURE
wsj.com
marketwatch.com
financialtimes.com
juwai.com
asia.nikkei.com
Robb Report
Luxuryestate
countrylife.co.uk
Mansion Global
Barron's
Country Life
James Edition
Figaro Properties propgoluxury.com
House 24
Apple TV
Mobile App (Google Play & Apple App Store)
SOCIAL MEDIA EXPOSURE
Youtube CANADA’S #1 REAL ESTATE BROKERAGE YOUTUBE CHANNEL
Instagram Paid Property Launch Ad LAUNCH WEEK
Facebook Paid Property Launch Ad LAUNCH WEEK
PROFESSIONALLY MANAGED CO-OP ADVERTISING †
Google Display Ad Co-op
Facebook/Instagram Ad Co-op
Insight Magazine and Targeted Direct Mail
Sotheby's International Realty Global Co-op
Local Co-op Advertising
OTHER BROKERAGES
Enhance your productivity, impress clients and win more business with an innovative marketing technology platform that is exclusive to our brand.
Annual Marketing Technology Value: Over $ 7,500
MARKETING TECHNOLOGY INCLUDED
BUSINESS CARDS
Agent ID Digital Business Card (NFC Tech + QR Code)
WEBSITE MARKETING
sothebysrealty.ca Agent ID/Team ID Profile Page sothebysrealty.com Agent Profile Page
Free Search Optimized Agent ID/Team ID Website
INNOVATIVE MARKETING TECHNOLOGY
gateway.sothebysrealty.ca
Spark Marketing Library
Guestbook+ Open House Sign In Portal
Design Vault
ActivePipe Email Marketing Platform
CLIENT MARKETING REPORTS & ACCOUNTABILITY
Folio™ Marketing Reports + Client Portal
ListTrac Reporting
GLOBAL TECHNOLOGY
access.sir.com
OTHER BROKERAGES
We offer a vast array of beautifully branded, professionally pre-designed marketing materials to showcase your property listings and business. Login to your Gateway (gateway.sothebysrealty.ca) and Design Vault account to access your files.
PRE-DESIGNED MARKETING LAYOUTS INCLUDED
ANNUAL MARKETING PLANNER
25 complimentary standard (single sheet, double sided) property brochures for every listing when you build & submit your brochure file in Gateway/ Design Vault (or your XpressDocs account in Victoria/Vancouver Island/ Gulf Islands).
MARKETING ADMINISTRATIVE SUPPORT (BRAND/COMPANY CREATED LAYOUTS) *
Branded Business Cards
Property Brochures: 2–4 Pages
Listing Presentation
Consumer Guides
Social Media Assets: Just Listed/Sold
Postcards
One Page Flyers
Templated Ads
DESIGN VAULT BRAND ASSETS
Dozens of Brand & Company Pre-designed Marketing Layouts
ACTIVEPIPE EMAIL BRAND ASSETS
Dozens of Brand & Company Pre-designed Email Layouts
SPARK MARKETING LIBRARY
75+ Brand & Company Pre-designed Social Media & Collateral Assets (per year)
REALTOR® MARKETING & TECHNOLOGY TRAINING
National Webinars
Local Training
OTHER BROKERAGES
Elevate your brand and make a lasting impression with your marketing. Our professional graphic design and marketing services team are available to help you promote your residential property listings and business. All project fees reflect “starting from” prices –please contact your local Marketing team for quotes and details.
CUSTOM GRAPHIC DESIGN & MARKETING SERVICES
Content Personalization of Brand/Company Created Layouts (Design Vault)
Graphic Design & Premium Marketing Consultation
Rush Request (< 24 Hour Turnaround)
Revisions Over 2 Rounds
PROPERTY BROCHURES (CUSTOM)
Property Brochure: 4-8 Pages
DIGITAL PROPERTY BROCHURES (CUSTOM)
Digital Property Brochure: 2 Pages
Digital Property Brochure: 4-8 Pages
LISTING PRESENTATION (CUSTOM)
Listing Presentation (Print or Digital)
SOCIAL MEDIA ASSETS (CUSTOM)
Social Media Static Post/Story: Initial Design
Social Media Motion Graphic
Digital Ad Campaign
EMAIL MARKETING
E-Newsletter: Initial Design
E-Newsletter: Monthly Content Update (From Provided Content) + ActivePipe Deployment
PRINT MARKETING (CUSTOM)
Farming Letter
Farming Postcard
Market Report: 2-4 Pages
Market Report: 4-8 Pages
Print Ad Design
AGENT BRANDING PACKAGES
Comprehensive Agent Brand Identity Design (Wordmark, Colour Palette, Social Assets, Email, Print & Other)
MEDIA BUYING
Media Buying (Exclusive to Sotheby's International Realty Canada)
(up to $99/hour for
All advertising materials must be submitted on or before the deadlines below. Late submissions may not be accepted and will result in a $100 rush charge. Ad approvals must be provided by email on or before the communicated deadlines or the ad will be submitted as is, at the agents’ expense.
SOTHEBY’S INTERNATIONAL REALTY CANADA CO-OP ADS
Ad Booking, Material & Revision Deadlines
Final Approval Deadlines
Ad Material Submission Deadline
Final Revision Deadline
Final Approval Deadline
3 Business Days Before 1 Business Day (24 Hours) Before Half Business Day (12 Hours) Before
Our graphic design, marketing and marketing administration team strive to complete your projects as quickly as possible. To meet the needs of all agents, brokers and clients, please note that project turnaround times are as follows, once all materials are received.
Projects are accepted on a first-come, first-served basis. Please plan ahead to allow sufficient time for design revisions, and to accommodate print production and delivery times which vary by project and team capacity.
Custom Design Project
(e.g. 6-Page Brochure, Custom Property Brochure, Custom Listing Presentation, Other Custom Design Projects)
Rush Request (< 24 Hour Turnaround)
MINIMUM TURNAROUND TIME
Min. 3–5 Business Days for First Proof *
*Design, print production and delivery times vary by project and team capacity. Please confirm timing with your Marketing team. As Communicated As Communicated
Rush projects may not be accepted. $100 charge applies.
The following marketing services require the agent/broker to engage a freelancer or agency directly at the agent/broker’s investment, and are outside of the scope of services offered by the company.
EXTERNAL
Copywriting & Editing
Listing Photography
Headshot Photography
Videography
Video Editing & Reels
3D Videography/Matterport Video Production
Floorplans
Website Design & Development
Social Media Account Management
Listings & Personal Public Relations
Special Events Coordination
Translation
Development/New Project Branding, Marketing & Design
ActivePipe Email Deployment & List Management
CRM Support & Management
Folio Report Updates & Management
