Nutramedic &Cosmetics awareness creates an exciting opportunity for health and nutrition brands, to tap into an engaged and proactive health market. As we are learning about beneficial bacteria in the gut, there is the opportunity to develop synbiotics for more targeted health applications. One fascinat ing route is in supporting cognitive health. The brain and the gut have a bi-directional rela tionship, known as the ‘gut-brain axis’. This system can exchange signals through the central and enter ic nervous systems and goes some way to explaining why emotions are so often connected with the gut, such as having nausea or being sick when worried, or ‘butterflies in the stomach’ when nervous. As the synbiotic category develops, it could well expand into cognitive health, with supplements designed to support better mental health by supporting the gutbrain axis. Our partnership with probiotic expert, Probi AB, has led to the co-creation of proven synergistic and complementary synbiotics. Available as complete ‘off the shelf’ standalone solutions, the scientific legwork has already been done, making the combinations of Bimuno® GOS and Digestis® and Bimuno® GOS and Defendum® great ‘plug in and play’ options for for mulators. Science and evidence must be at the heart of new product development, ensuring that products like Bimuno® GOS, which selectively nourishes beneficial gut bacteria associated with digestive health, immu ne function, and cognition, are comprehensively stud ied and proven. In fact, the combination of Bimuno® GOS and Digestis® is backed by close to 300 scienti fic publications, showing how simple it can be to put science at the centre of new product formulations.
The future of gut microbiome modulation
It’s an exciting era in the nutritional industry, and the future of health could lie in the modulation of the gut microbiome. As the synbiotic category emerges - just one example of the power of ‘biotics’ - it's clear that formulators can capitalise on enormous com mercial viability. At Clasado, we’ve seen the formation of this mar ket, and its subsequent eruption, first-hand. We have made our name as the go-to partner in prebiotics, with the most comprehensively studied prebiotic in gredient of its kind. Our focus on research has led to Bimuno® GOS being the subject of more than 110 stud ies on its efficacy and safety, including more than 20 clinical trials. From our key position in the nutraceu tical supply chain, we’re excited to see how busines ses capitalise on the remarkable potential of the syn biotic category in the months and years to come. If newly developed products can be underpinned with robust scientific backing, formulators can make the most of this emerging category and deliver key first-to-market products. Synbiotics have the po tential to revolutionise gut health and overall well being by speaking directly to the needs of today’s health audience, creating a brighter and healthier future for us all. Health and nutrition brands and for mulators take note; the synbiotic category is not just 'one to watch,' but a core commercial opportuni ty not to be missed. www.clasado.com
Darmell
Expert in the Nutritional Supplements Field
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holistic approach to health has always been our first choice when it comes to ways to support it. Nutritional supplements are an extremely important factor that can contribute to maintaining optimal health and are a good ally in the fight against various health disorders. That is why professional path of Darmell is focused on developing new nutri tional supplements and informing interested industry workers about ingredients, evidence of effectiveness, news, regulation and other relevant information in the field. By combining many years of business experience, continuous acquisition of knowledge and cultivating business acquaintances, we are able to provide a vari ety of services. Services we offer: • Consulting in the elaboration of ideas and concepts for the development of new products - from the selection of ingredients to the launch of the finished product, with the help of finding the appropriate manufacturer of medicinal forms. • Consulting related to the registration of dietary supplements. • Writing content for various purposes, in the field of dietary supplements and functional foods, related to individual ingredients and finished products. • Help in finding a suitable distributor for finished products. We also actively deal with: • Representing renowned companies producing branded ingredients/raw mate rials for nutritional supplements. • Publishing professional publications in the field of nutritional supplements, functional food and cosmetics. Darmell Ltd. 20+ years of experience in developing new concepts for food supplements Mob: + 385 91 68 12 444 darmell@protonmail.com www.dar-mell.com
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