SPEAKING MILLENNIAL
CONNECTING WITH THE NEXT GENERATION OF CLIENTS
There are 53 million Millennials and Gen-Zers (ages 18 to 42) in the U.S. today who need, or need more, life insurance.1 And as LIMRA puts it, it’s imperative that life insurers adapt and reach them — but how? Transamerica is looking at ways to serve this crucial market, which is why we collaborated with Erin Lowry, author of the four-part Broke Millennial series and trusted financial translator to Millennials and Gen-Zers around the country. Erin’s been featured in The New York Times, Wall Street Journal, on CBS Sunday Morning, and on CNBC. The pages that follow are filled with her insight and wisdom, geared specifically to help agents connect with this burgeoning market segment.
Erin Lowry Author, Broke Millennial Series, Personal Finance Expert
1
“2023 LIMRA Barometer Study,” LIMRA, 2023