2025
IMPACT & RESPONSIBLITY REPORT *
A Letter from Our Founders
To our Innersense community,
As we reflect on the past year, we find ourselves returning to one word: responsibility. Innersense was born in the salon from a personal desire to create high-performing products without compromising human health. Early on, we have described this approach as clean chemistry: a commitment to thoughtful ingredient selection grounded in both performance and care. Over the past twenty years, that intention has grown with us. What began with formulation has expanded into a broader understanding of what it means to grow thoughtfully, to care deeply and to make choices that honor both people and the natural resources our products depend on.
As we have grown, so has our sense of accountability. Responsibility is not a fixed standard or a finished goal. It is a practice that requires attention, humility, and a willingness to evolve.
We’re proud of the progress we’ve made, from advancing ingredient integrity and supporting industry change, to improving packaging systems and environmental practices, and partnering with organizations working to protect health and communities. At the same time, we recognize that creating physical products has real impacts and that not every challenge has a simple solution.
This report reflects where we are today. It outlines the systems we have built, the standards we uphold and the areas where we are still learning. We share it in the spirit of transparency and accountability, knowing that trust is earned through clarity and consistent action.
To our stylists, partners, team members and community, thank you for being part of this journey and for holding us to a high standard. Your care and commitment inspire us to keep doing the work, one intentional choice at a time.
With gratitude,
GREG & JOANNE STARKMAN
Co-Founders, Innersense Organic Beauty
How We Define Responsibility
OUR VALUES
At Innersense Organic Beauty, responsibility defines how we operate. It informs the decisions behind formulation, sourcing, packaging, industry engagement and the ways we extend care within and beyond our business.
From the beginning, our purpose has been clear and personal: to create high-performing products that support human health. As the company has grown, our understanding of responsibility has expanded. It requires discernment, consistent standards and a willingness to evolve as science, regulation and industry expectations advance.
Ingredient integrity is foundational to everything we do. From there, our responsibility extends outward to the environmental systems impacted by our products and to the communities we support.
OUR RESPONSIBILITY, IN PRACTICE
INGREDIENT INTEGRITY & HUMAN HEALTH
Our products begin in the salon, where performance is essential. Responsibility starts with ingredient integrity: formulas developed to meet defined internal standards and trusted by professionals. This commitment includes transparency, ongoing scientific review and participation in efforts aimed at advancing stronger formulation standards across the industry.
ENVIRONMENTAL STEWARDSHIP & CLIMATE RESPONSIBILITY
We value the natural world as the source of the ingredients and materials we rely on. Responsibility also requires evaluating the environmental impacts connected to our materials, packaging and operations. This includes decisions about post-consumer recycled content, refill systems, emissions measurement and material selection, all within the realities of a complex global supply chain.
CARE, COMMUNITY & HUMAN WELL-BEING
Our responsibility extends beyond product to the people connected to our work. This includes our team, the professionals who use our products and the communities we are a part of. We invest time, resources and partnerships in ways that contribute to education, access and long-term well-being.
Together, these areas guide how we allocate resources, set priorities and measure progress. The sections that follow outline how this framework is applied in practice.
OUR IMPACT IN 2025
$58,109 invested in value-chain climate initiatives as part of our Climate Label certification
409,855 LBS of plastic recovered from nature (rePurpose Global) 100% of our office energy comes from renewable sources *
$530,000+ donated to nonprofit partners in 2025 9 nonprofit and organization partners supported
536 HOURS of education delivered to salon professionals
1,380+ stylists and educators engaged
20 Years of Clean Beauty
20 Years in business
20 Years of ingredient exclusion standards
3,000+ ingredients actively excluded or restricted under our internal standard
$2,000,000+ contributed to partners in the 1% for the Planet network since 2020
49 countries where Innersense is sold
39 hair & body products in our line
78 full-time employees
*Applies to company-operated office facilities.
*Unless otherwise noted, all data in this report reflects activity through December 31, 2025
Responsibility in Practice
INGREDIENT INTEGRITY & HUMAN HEALTH
At Innersense, ingredient integrity is foundational to our standards. Our products are used daily and selected by professionals and individuals who expect both performance and thoughtful formulation. Professional performance should not come at the expense of rigorous ingredient criteria.
HOW WE FORMULATE
At Innersense, ingredient integrity is foundational to our standards. Our products are used daily and selected by professionals and individuals who expect both performance and thoughtful formulation. Professional performance should not come at the expense of rigorous ingredient criteria.
From the beginning, our founders described this approach as clean chemistry—a formulation philosophy that prioritizes ingredient choices informed by human health considerations, functional performance and environmental factors. While “clean chemistry” is not a regulated industry term, we use it internally to describe our approach to ingredient evaluation and formulation decisions.
We actively maintain a comprehensive ingredient standard that excludes or restricts more than 3,000 substances, compiled in our Never Any List. This internal standard is informed by peer-reviewed toxicological research, regulatory guidance and hazard assessments, and is reviewed regularly as new scientific data, regulatory changes and material innovations emerge.
Our formulation philosophy prioritizes purpose-driven ingredients. Each ingredient must serve a clear functional role in the formula, supporting performance and product integrity rather than being included solely for marketing claims.
INGREDIENT EVALUATION CONSIDERS:
• Human health profile, toxicological data and exposure considerations
• Regulatory status and functional necessity
• Environmental persistence and bioaccumulation potential
Each ingredient is assessed against our internal criteria and supported by supplier documentation, toxicological review and evolving scientific evaluation.
Responsibility in Practice
ADVANCING SAFER STANDARDS ACROSS THE INDUSTRY
We operate under internal ingredient standards that exceed current U.S. regulatory requirements. While cosmetic regulation has strengthened in recent years, gaps remain in ingredient disclosure and safety substantiation. Responsibility, for us, does not end with our own formulations. We support stronger, science-based regulation across the industry to help advance clearer standards and greater transparency.
For many years, we have supported Breast Cancer Prevention Partners (BCPP) and the Campaign for Safe Cosmetics, a program of BCPP, and their efforts to strengthen federal and state regulation of cosmetic safety, by legislatively mandating fragrance ingredient disclosure as well as bans and restrictions on chemicals of concern in beauty and personal care products. In 2025, this included engagement related to the Safer Beauty Bill Package (HR4433, HR4434, HR4435, HR4436) , comprehensive federal legislation addressing cosmetic safetymodernization and supply chain transparency. Collectively, partner-led advocacy efforts generated more than 302 earned media placements with an estimated reach of 850 million people. *
In 2025, we also supported Weaving Voices for Health & Justice, formerly Women’s Voices for the Earth, in community-informed environmental health advocacy. This included policy engagement connected to Washington State’s formaldehyde ban in cosmetic products, effective 2027.
Through these partnerships, we contribute to advocacy and education efforts that help inform regulatory conversations nationwide. Advancing cosmetic safety requires collaboration among brands, policymakers, scientists and communities to ensure standards evolve alongside scientific understanding.
*Media reach reflects partner-reported metrics.
Responsibility in Practice
PACKAGING & ENVIRONMENTAL FOOTPRINT
Packaging is one of the most tangible ways responsibility shows up in daily use. Because our products are designed for wet environments such as showers and professional salon settings, packaging decisions must balance safety, durability and environmental considerations.
PACKAGING DECISIONS AND TRADE-OFFS
We approach packaging as a series of informed decisions that balance safety, performance and environmental impact within real-world constraints.
In our core assortment, excluding Color Purity, more than half of SKUs are packaged in bottles made from 100% post-consumer recycled (PCR) High-Density Polyethylene (HDPE), excluding closures. We selected this material intentionally. It is widely recyclable across our primary markets, has a lower carbon footprint than virgin plastic and many glass alternatives and performs reliably in high-moisture environments. Using post-consumer recycled resin reduces reliance on virgin plastic while maintaining the durability our products require for daily use.
Where secondary packaging is used, including unit cartons, we use 100% FSC-certified paper to support responsible forest management and traceability within our paper supply chain. We also use paper-based fillers where protective packaging is required and continue evaluating material efficiencies across secondary packaging components.
To reduce overall plastic use, we offer lightweight refill pouches for select Hairbaths, Conditioners and Styling products. Each pouch refills either three 10 oz bottles or one 32 oz bottle and uses approximately 70% less plastic than our standard 32 oz rigid bottle, based on material weight comparison. By extending the life of primary packaging, refill formats reduce plastic use and lower associated manufacturing and transport emissions.
Limitations remain. Components such as pumps, sprayers and mixed-material closures are not consistently recyclable and tubes remain challenging across many municipal systems. These constraints reflect broader infrastructure and material limitations across the beauty industry. We continue working with suppliers, industry groups and peer brands to evaluate emerging materials and improve recyclability where viable, recognizing that meaningful progress often requires collective innovation.
Responsibility in Practice
SUPPORTING CIRCULAR AND LOWER-IMPACT SYSTEMS
Material choices alone do not determine whether packaging stays in circulation. Clear labeling, access to recycling infrastructure and industry collaboration are equally important. We participate in programs such as How2Recycle® in the United States and Canada to provide standardized recycling guidance on packaging and we engage with industry groups including the Sustainable Packaging Coalition to support research, innovation and progress toward more circular systems.
To address plastic waste beyond our own packaging, we partner with rePurpose Global through its Verified Plastic Recovery Program. Through this program, we fund the recovery of an amount of plastic equivalent to the volume used across our production and operations. This investment supports formal waste management services in regions where infrastructure is limited. In 2025, partner-supported projects provided access to waste management services for more than 270,000 households, reaching approximately 1.19 million people. Since 2021, more than 950,000 pounds of plastic have been recovered in alignment with our commitment. *
We are also a member of Pact Collective, a nonprofit working to reduce beauty industry waste by closing the loop on hard-to-recycle packaging and expanding consumer education. Through in-store collection bins and cross-industry collaboration, Pact helps divert components such as pumps, sprayers and mixed-material packaging that are not accepted in most municipal recycling systems.
Recovery is one component of our broader packaging strategy. Our priority remains reducing material use and improving design while supporting the systems that keep materials in circulation.
*Plastic recovery metrics reflect partner-reported data.
CLIMATE RESPONSIBILITY
Understanding our climate impact informs how we make business decisions. While packaging and ingredient choices influence a portion of our footprint, emissions occur across our full value chain, including raw materials, manufacturing, transportation and operations.
Since 2020, we have maintained certification with The Climate Label (formerly Climate Neutral) administered by The Change Climate Project. The certification requires participating companies to measure greenhouse gas emissions across Scopes 1, 2 and 3, implement reduction strategies over time and fund climate initiatives aligned with their emissions footprint.
Responsibility in Practice
EMISSIONS OVERVIEW (2024 EMISSIONS)
• In 2025, we measured 3,452 tonnes CO 2 e from our 2024 operations and value chain, covering Scopes 1, 2 and 3
• The majority of emissions occur within our supply chain, including raw materials, manufacturing and transportation
• 100% of electricity used across company-operated California facilities is sourced from renewable energy
INVESTING IN REDUCTION
Through our Climate Transition Budget under The Climate Label c ertification, $58,109 in value-chain climate initiatives were recognized, including investments in increased recycled content in packaging and renewable energy initiatives within our US warehouse operations. These investments supported |increased recycled content in packaging and renewable energy initiatives within our US warehouses operations.
We are committed to continuing to evaluate material selection, manufacturing processes and logistics strategies to reduce emissions intensity over time, prioritizing improvements where we have direct influence.
HERE’S HOW OUR EMISSIONS ARE CATEGORIZED
6.9 ( t CO 2 e)
Direct emissions under company’s control, such as natural gas used to heat your office or diesel burnt in fleet vehicles.
1.2 ( t CO 2 e)
Indirect emissions from energy (such as electricity) that are consumed at company facilities.
3,445.2 ( t CO 2 e)
Emissions from raw materials, manufacturing, shipping, air travel, and other activities in the supply chain.
Responsibility in Practice
PEOPLE, COMMUNITY & WELL-BEING
Care has always been at the center of Innersense. Our work is built on relationships — with our team, the professionals who trust our products and the communities we are part of.
Responsibility extends beyond formulation and packaging. It is reflected in how we support the people connected to our business and how we invest in their growth, well-being and long-term success.
SUPPORTING OUR TEAM
A culture of care begins internally.
In 2025, this included paid volunteer time for employees to support causes meaningful to them, product stipends to ensure team members have access to the products they help create, discounted fitness and wellness resources, flexible work-from-home policies, mindfulness and team connection initiatives and healthy snacks provided in-office to support daily well-being. We also maintained in-office Pact Collective collection bins to encourage responsible disposal of hard-to-recycle packaging.
These efforts are designed to support balance, engagement and long-term well-being across our team. As a Certified B Corporation, we recognize that employee experience is a measurable part of our overall impact.
Responsibility in Practice
PEOPLE, COMMUNITY & WELL-BEING
SUPPORTING STYLISTS AND COMMUNITY
Our roots are in the salon, and we continue to prioritize education, connection and long-term relationships with the professional community. In 2025, we delivered 536 hours of professional education, engaging more than 1,380 stylists and educators. These programs support technical skill development while strengthening community, shared learning and business resilience. We also supported scholarship funding through Beauty Changes Lives, helping expand access to professional beauty education and career pathways for the next generation of industry professionals.
In addition to technical education, we support programs that expand access and inclusivity within the professional beauty community. In 2025, this included providing gender-affirming haircut education for stylists through training hosted at Black Dagger Hair, helping professionals build skills to better serve and celebrate diverse clients. We also supported SAVV (Safe Alternatives to Violent Victimization), an organization that provides services and advocacy for individuals and families affected by domestic violence.
In early 2025, we contributed $10,000 to the Professional Beaut y Association Disaster Relief Fund to support licensed beauty professionals affected by the California wildfires. The fund provided essential resources to stylists who lost homes, tools or income and supported the distribution of Beauty Relief Kits to help professionals resume work following the disaster.
For those who bring our products into their daily routines, responsibility also means consistency, transparency and reliable performance. Trust is built through products that perform as expected and through relationships that endure over time.
EXTENDING CARE THROUGH COMMUNITY PARTNERSHIPS
Beyond our internal operations, we provide financial support to organizations working at the intersection of health, dignity, education and access.
In 2025, we continued partnerships with Camp WSA, Choose Love, Lipstick Angels and Project Beauty Share, supporting programs that expand access to essential resources, community support and educational opportunity.
These partnerships extend our commitment to care beyond product. They reflect sustained financial support for organizations advancing m eaningful impact within the communities they serve. Detailed partner impact metrics are outlined in the Collective Impact & Partnerships section.
Governance & Accountability
Governance is where responsibility becomes enforceable. Transparency, independent verification and legal accountability ensure that our commitments extend beyond statements and are embedded in how our business operates. These structures guide how we measure impact, report progress and prioritize improvement.
CERTIFIED B CORPORATION
We became a Certified B Corporation in 2021 and recertified in 2024 with a score of 89.9, up from our initial score of 83.5. B Corp certification evaluates governance, workers, community, environment and customer impact against verified standards of social and environmental performance.
In 2025, B Lab introduced updated standards that strengthen requirements around stakeholder governance, accountability and impact management. We are reviewing these updates as part of our next certification cycle.
Innersense Organic Beauty is also incorporated as a Benefit Corporation. This legal structure expands fiduciary responsibility beyond shareholders to include consideration of social and environmental impact in decision-making, embedding accountability at the board and executive levels.
LEAPING BUNNY CERTIFIED
Innersense Organic Beauty is certified cruelty-free through the Leaping Bunny program. This certification requires independent verification across our supply chain and annual reaffirmation of compliance, extending the standard beyond finished products to ingredient sourcing and manufacturing.
1% FOR THE PLANET
As a member of 1% for the Planet since 2020, we commit to giving at least 1% of our annual revenue to environmental causes. This commitment is certified annually, with contributions supporting verified nonprofit organizations.
To date, Innersense Organic Beauty has contributed more than $2 million through this commitment. Supported organizations include those advancing stronger chemical safety standards in beauty, expanding environmental health advocacy and diverting waste from the environment.
Participation in the 1% for the Planet network formalizes our environmental giving and ties it directly to business growth.
Governance & Accountability
INTERNAL COMPLIANCE
In addition to third-party certifications, we maintain internal compliance processes to track evolving cosmetic, environmental and packaging regulations across key markets. This includes ongoing review of ingredient policies, labeling requirements and material disclosures to ensure alignment with applicable laws and emerging regulatory frameworks.
Our California operations are certified through the California Green Business Network, which recognizes businesses that meet verified standards for environmental compliance and operational efficiency at the state level. This certification reflects our commitment to meeting or exceeding regulatory requirements across energy use, waste management and resource conservation.
ONGOING ACCOUNTABILITY
Standards evolve. Certifications require renewal. Performance must be measured over time. We regularly assess our governance structures and operational practices to ensure accountability remains integrated into how we operate.
Collective Impact & Partnerships
Many of the challenges connected to ingredient safety, environmental impact and community well-being extend beyond the scope of any single company. Addressing them requires coordination across brands, nonprofit organizations and community partners.
We support organizations whose work advances systemic improvements aligned with our priorities, including safer formulation standards, improved waste infrastructure and expanded access to essential services.
Together, these partnerships reflect our commitment to supporting dignity, resilience and access to care across the communities we serve.
INGREDIENT INTEGRITY & INDUSTRY CHANGE
BREAST CANCER PREVENTION PARTNERS
Breast Cancer Prevention Partners works to reduce exposure to chemicals linked to breast cancer and advance stronger, health-protective safety standards in consumer products.
In 2025, our support contributed to state and federal policy efforts focused on cosmetic safety modernization, fragrance ingredient disclosure and restrictions on chemicals of concern. Partner-led advocacy tied to these efforts generated more than 850 million earned media impressions nationwide and engaged more than 120,000 individuals through national networks and community outreach — reinforcing the growing momentum toward safer beauty standards.
In 2025, members of our team participated in Climb Against the Odds, a Mount Shasta climb to raise funds and awareness for Breast Cancer Prevention Partners, reinforcing our commitment through both financial support and direct engagement.
Collective Impact & Partnerships
INGREDIENT INTEGRITY & INDUSTRY CHANGE
WEAVING VOICES FOR HEALTH & JUSTICE
Weaving Voices for Health & Justice advances community-led environmental health advocacy and amplifies the voices of communities disproportionately affected by environmental harm.
In 2025, our support contributed to community-led advocacy efforts related to environmental health policy, including public engagement connected to state-level restrictions on formaldehyde in cosmetic products. *
*Impact metrics reflect partner-reported data.
GREEN BEAUTY COMMUNITY
Green Beauty Community advances sustainability education and collaboration within the professional beauty industry. Through shared resources and industry partnerships, the organization supports salon professionals in integrating more responsible practices into their work.
In 2025, 405 salon professionals participated in the Green Pledge, and the Green Beauty Community Guidebook, developed with Pivot Point, expanded sustainability curriculum access to more than 40,000 beauty students. The community now includes more than 1,700 members nationwide and connects over 21,000 professionals through digital engagement and events. As a founding member, Innersense Organic Beauty supported the organization’s early development and continues to engage as it evolves from awareness-building toward hands-on industry activation, including the Green Salon Impact Tour.
Collective Impact & Partnerships
ENVIRONMENTAL STEWARDSHIP & CLIMATE RESPONSE
REPURPOSE GLOBAL
rePurpose Global works to address plastic waste by funding and formalizing waste management systems in regions where infrastructure is limited. Through partnerships with local organizations, they support material recovery while improving working conditions and income stability for waste workers.
Through their Verified Plastic Recovery Program, our commitment funds the recovery of an amount of plastic equivalent to our measured plastic footprint across all stages of production and operations. In 2025, the projects we supported provided 270,000+ households with access to formal waste management services, positively impacting 1.19 million people. Since 2021, more than 950,000 pounds of plastic have been recovered in alignment with our certified commitment.
THE CHANGE CLIMATE PROJECT
The Change Climate Project works with companies to measure, reduce and fund solutions that address greenhouse gas emissions across Scopes 1, 2 and 3. Through structured carbon accounting, third-party verification and required annual investment in climate solutions, the organization provides a framework for climate accountability.
Since 2020, we have maintained certification with The Climate Label (formely Climate Neutral), administered by The Change Climate Project. In 2024, we measured 3,452 tonnes of CO 2 e across our operations and supply chain and invested $58,109 in value-chain climate initiatives focused on reducing emissions where we have direct influence.
Collective Impact & Partnerships
ENVIRONMENTAL STEWARDSHIP & CLIMATE RESPONSE
FOOD FOREST COLLAB
Food Forest Collab builds women-led regenerative agriculture enterprises designed to restore ecosystems while strengthening local economic resilience. Through community food forests and cooperative ownership models, their work supports long-term food security, ecological restoration and income stability.
In 2025, our support helped launch a women-led farming cooperative in Kenya, governed and operated entirely by local women, and helped establish a community reinvestment fund with 20% of profits directed back into local initiatives.
packaging and advancing collaborative circular solutions in the industry. Pact’s work includes collection programs and educational resources designed to close the loop on packaging that is not accepted by traditional recycling systems, and to support shared progress on sustainable design and waste diversion.
In 2025, we maintained in-office collection bins for hard-to-recycle beauty packaging. Materials such as pumps, sprayers and mixed-material components are diverted through these programs and processed through appropriate recovery channels rather than sent to landfill. Through collective industry engagement and consumer education, Pact advances shared solutions to packaging challenges that no single brand can solve alone.
Collective Impact & Partnerships
CARE, COMMUNITY & WELL-BEING
WILLIAMS SYNDROME ASSOCIATION
The Williams Syndrome Association (WSA) provides education, connection and support for individuals living with Williams syndrome and their families. Through community programming, research funding and family resources, the WSA helps foster belonging and access to care.
In 2025, our support helped fund Camp WSA programs serving 55 children and teens and made participation more accessible through scholarship support for families navigating this rare genetic condition.
LIPSTICK ANGELS
Lipstick Angels provides professional beauty and wellness services to patients affected by cancer. Through bedside sessions in hospitals and care facilities, they offer moments of human connection, comfort and confidence during physically and emotionally challenging times.
In 2025, Lipstick Angels delivered services to 18,500 individuals receiving cancer treatment. Our support contributed to extending access to these one-on-one care experiences for patients and families during critical periods of treatment.
Collective Impact & Partnerships
CARE, COMMUNITY & WELL-BEING
CHOOSE LOVE MOVEMENT
The Choose Love Movement develops evidence-based social and emotional learning programs grounded in neuroscience, resilience and compassion. Their curriculum is designed to help individuals build skills for responding to stress and adversity with greater awareness and connection.
In 2025, Choose Love programs reached more than 11 million individuals globally, with curriculum accessed across 17,000+ schools in 135 countries.
Our support contributed to expanding trauma-informed education and community well-being initiatives aligned with our commitment to care and resilience.
PROJECT BEAUTY SHARE
Project Beauty Share works to ensure that women and families navigating housing insecurity, poverty or crisis have access to personal care and hygiene essentials. By partnering with community organizations and service providers, they distribute products that support dignity and health.
In 2025, Project Beauty Share distributed more than 50,000 pounds of hygiene and personal care products, reaching 77,000+ women and families. Our support contributed to expanding access to essential personal care resources for women and families experiencing housing insecurity or crisis.
Progress & Priorities
As Innersense continues to grow, responsibility requires deeper systems and clearer measurement. Expanding our operations increases complexity across packaging, climate accounting, supply chain traceability and regulatory compliance. With scale comes a greater obligation to strengthen oversight, improve transparency and make more disciplined decisions.
GROWTH & CLIMATE INTENSITY
As a growing brand, reducing total emissions while expanding production presents real tension. We address this by prioritizing reductions in emissions intensity per unit produced, improving operational efficiency and lowering energy use within the facilities we directly influence. Through ongoing measurement, third-party verification and targeted value-chain investment, we are focused on measurable improvement over time, even as overall business volume increases.
PACKAGING & MATERIAL REALITIES
While a significant portion of our packaging uses post-consumer recycled (PCR) HDPE or PET, recycled content alone does not guarantee circularity. Keeping materials in circulation depends on local collection systems, consumer participation, sorting infrastructure and end-market demand.
Beauty packaging often relies on small-format and multi-component designs that support safety, product stability and user experience, yet present recycling challenges across many municipal systems. We are focused on reducing overall material use, expanding refill formats where performance allows and working with suppliers and industry partners to improve recyclability and evaluate emerging materials.
Progress & Priorities
Recent federal proposals, including the Safer Beauty Bill Package, signal continued momentum toward modernizing cosmetic safety oversight in the United States. While regulatory frameworks have evolved in recent years, U.S. personal care oversight remains less comprehensive than in many global markets, particularly in areas such as pre-market review and ingredient disclosure.
We will continue supporting science-based policy efforts that strengthen transparency and advance stronger safety standards, working alongside organizations focused on modernizing regulatory systems across the industry.
In 2026, we will formalize an ingredient integrity index to expand how ingredients are evaluated, incorporating safety, sustainability, innovation and sourcing considerations into a more structured decision framework. We are also establishing an external advisory panel with expertise in toxicology, environmental health, green chemistry and supply chain systems to strengthen scientific input and regulatory awareness.
We are also exploring opportunities to further strengthen ingredient sourcing practices, including prioritizing upcycled materials where appropriate and working with suppliers that implement closed-loop manufacturing systems. These efforts aim to reduce resource intensity while maintaining the performance and safety standards that define our formulations.
As we grow, our standards must evolve with us. We remain committed to strengthening accountability, improving measurement and building systems that align product performance with transparency and long-term responsibility.
Progress & Priorities
STRENGTHENING GOVERNANCE
Updated B Corp standards introduce more rigorous documentation, impact management requirements and accountability expectations. We are committed to aligning with these strengthened standards and integrating the required governance processes across our operations.
At the same time, increased scrutiny around environmental and product-related marketing claims, along with evolving greenwashing legislation, underscores the importance of precision and transparency in brand communications. We view this as a constructive shift. Our focus is to ensure that our claims are substantiated, measurable and clearly communicated so our community can make informed decisions.
Closing Reflection
At Innersense, responsibility is not a destination. It is a practice that guides how we formulate, source, package and partner.
As we grow, our commitment is to continue strengthening our standards, improving our systems and communicating with clarity. The work is ongoing, and so is our accountability to the community we serve.
