Air Dry STYLING cream
our why
CLIMATE-PROOF YOUR STYLE
Behind the chair, you see what most don’t — the cumulative effects of heat, styling, and environmental exposure on hair integrity.
We created Air Dry Styling Cream to give stylists a more versatile option: a formula that enhances texture while helping shield hair from humidity, UV exposure, pollution, and heat when it’s used.
We believe that styling should elevate the look while preserving the long-term health of the hair. Air Dry Styling Cream allows you to refine texture rather than work against it — building protection into the service without adding complexity to your kit.
Greg & Joanne Starkman Founders, Innersense Organic Beauty
STYLE THAT STANDS UP TO THE ELEMENTS
Your smooth style should hold up – in sun, wind, humidity, and city air.
key ingredients
air dry styling cream
ALGIN
Creates a lightweight, flexible film on the hair for soft hold, helping to lock in hydration and reduce frizz during the air-drying process. Sounds like: AL·jin
BAOBAB
Rich in omega fatty acids and vitamins, this oil nourishes dry or damaged hair adding softness and shine. Sounds like: bau·bab
AMINO ACIDS
The building blocks of protein that help repair and protect the hair structure while increasing moisture retention and enhancing natural texture. Sounds like: uh·mee·no a·sihdz
product BENEFITS
Air dry styling cream
Smooths frizz while protecting from humidity, UV, pollution and heat up to 450°F
Adds soft hold and enhances natural texture
Lightweight hydration without buildup
product CLAIMS
Air dry styling cream
clinically proven:
5X instant frizz reduction
72-HOUR frizz control –even in humidity
450°F Heat, UV & Pollution protection
product positioning
AIR DRY STYLING CREAM
A Multi-tasking lightweight gel-cream styler clinically proven to smooth unwanted frizz, hydrate, and protect hair from heat and environmental factors—powered by clean, hair-caring ingredients.
Value Proposition
Air Dry Styling Cream delivers smooth, natural-looking style with built-in protection against humidity, pollution, environmental stress, and occasional heat styling. Designed to enhance natural texture, it smooths unwanted frizz and seals in lasting hydration for soft, resilient hair in any climate.
POINTS OF DIFFERENCE
AIR DRY STYLING CREAM
CLEAN PERFORMANCE DESIGNED FOR AIR DRYING
Unlike traditional stylers, Air Dry Styling Cream is formulated to perform as hair dries naturally. It delivers smoothness, frizz control and soft hold without silicones, synthetic polymers, or buildup.
LIGHTWEIGHT STRUCTURE THAT SMOOTHS WITHOUT STIFFNESS
Algin, a natural algae-derived ingredient, creates flexible structure and cuticle smoothing for a polished, blowout-like finish, without crunch, weight or residue.
CARE-FORWARD PROTECTION FOR EVERYDAY HAIR HEALTH
Amino Acids and Baobab Oil support hair strength, hydration, and resilience while helping protect hair from. Humidity, UV rays, environmental exposure and heat styling.
TARGET USERS
AIR DRY STYLING CREAM
IDEAL GUEST:
The Flexible Styler
Guests who don't style their hair the same way every day but they want one product that works across all of it. Guests that want definition that respects natural texture and movement.
Guests that want one formula that performs whether they air dry or use heat.
The Intentional Air-Dryer
Guests who choose to air dry and expect their hair to look refined and cared for, never accidental or unfinished.
Guests that want a lightweight feel that enhances movement without weighing hair down.
The Informed Clean Performance Seeker
Guest that are ingredient-literate clean beauty consumers who expect real, measurable performance. Guests that want multi-benefit styling that smooths, defines, conditions and protects in a single step.
IN SALON
AIR DRY STYLING CREAM
Incorporating AIR DRY STYLING CREAM into your services
Use as a protective layer applied first into the hair to protect your styles from heat when blow drying or diffusing.
For guests who require light hold without the feeling of product in their hair, apply into wet hair to provide lightweight moisture that doesn't weight the hair down.
Demonstrate and show your guest how much to use and how to apply to create effortless, air dried results.
Products to layer with
Sweet Spirit Leave In Conditioner
Layer on larger textures and tighter curls for extra slip when styling and added moisture is needed.
Serenity Smoothing Cream
For a heat protective blowdry or diffused finish.
Hair Love Prep Spray
Use to refresh curls in between washes and help to reduce unwanted frizz.
Quiet Calm Curl Control
Adds additional hydration and definition to medium and coarser hair patterns.
I Create Waves
After the hair is dry, spray onto hair for added texture and volume.
I Create Shine
Use to break the ultra soft cast for guests who require additional shine and smoothness on larger textures.
GUEST EDUCATION
AIR DRY STYLING CREAM
Recommend to guests who want
A smooth, natural-looking style
Air dried, no heat needed result
Heat, UV and Pollution protection
Lasting hydration for soft, resilient hair in any climate
Lightweight hydration without buildup
Soft hold
DIRECTIONS FOR USE
Dispense a small amount into your hands and rub palms together. Apply to wet hair, focusing on mid-lengths to ends. Allow hair to air dry naturally or diffuse to enhance texture and movement. To refresh, apply a small amount to dry hair sections to smooth and redefine.
HOW MUCH TO USE / WHERE TO APPLY
Begin with a small amount based on the length and density of your hair. You can build up more product into the hair as needed, focusing on the mid lengths and ends of your hair first. Apply more as needed to refine and enhance natural texture.
APPLICATION
AIR DRY STYLING CREAM
STEP 1
Begin with clean, damp hair. Gently remove excess moisture with a micro fiber towel to create the ideal foundation for product absorption.
STEP 2
Dispense a small amount into your palms and rub hands together to evenly distribute the formula.
STEP 3
Work through sections from mid-lengths to ends, ensuring even distribution while respecting the hair’s natural texture and movement.
STEP 4
Use your hands to scrunch, smooth, or direct the hair depending on the desired finish, enhancing waves, curls, or natural movement. Apply additional products based on your guests desired results and finish.
STEP 5
A llo w hair to air dry or diffuse. O nce dry, re fi ne the fi nish w ith a small amount through the sur f ace to smooth unwanted f ri zz and add polish.
Link to how to Video
PRO TIPS
AIR DRY STYLING CREAM
To refresh waves, curls and blow-outs, awaken a small amount of Air Dry Styling Cream in your palms, and smooth through sections for a polished, natural finish.
Use as a blow-out cream for a smooth finish with light hold and 450° heat protection on all hair types.
Layer with Sweet Spirit Leave In Conditioner on larger textures and tighter curls for extra slip when styling and added moisture.
After the hair has air dried, spray I Create Waves for added texture and volume.
EDUCATION
air dry styling cream
DIGITAL PRODUCT LAUNCH
March 16th | 10:00am PST
DIGITAL CHAIR & VIRTUAL CLASSES
Virtual Class Recording: Product Launch Call
Virtual Class Recording: Hold & Waves
Pre-Recorded Product Information Video
Added To All Virtual Hold & Waves Classes
IN-PERSON CLASSES
Prep with Purpose Natural State
Mindful Styling
Conscious Curls
SOCIAL EDUCATION
Styling Reels across multiple hair patterns, usage and ingredient highlights.
DIGITAL AND IN-PERSON CLASSES
air dry styling cream
DIGITAL CHAIR IN-PERSON CLASSES VIRTUAL CLASSES
HOW-To-USE VIDEOS
air dry styling cream
Before & afterS
air dry styling cream
COMPARISON CHART
LINK TO ASSET
SOCIAL LAUNCH ASSETS
product REFERENCE TOOLS
Air Dry styling cream
6 fl oz / 177 ml
US $30 | CA $38 | EUR £28 / ¤32
2 fl oz / 59 ml US $10 | CA $12 | EUR £10 / ¤11
32 fl oz / 946 ml
US $74 | CA $102 | EUR £62 / ¤72
salon visual merchandising
air dry styling cream
LINK TO ASSETS
5” x 7”
Counter glorifiers: 5” x 8”
Mirror Glorifiers: 5” x 5”
salon BUY-IN OPPORTUNITIES
air dry styling cream
SAVINGS
IDEAL FOR 1-3 CHAIR SALONS
Includes:
Air Dry Styling Cream (6oz)
Air Dry Styling Cream (2oz)
backbar product (6oz)
Dry Styling Cream Sample Pack (20)
1x double-sided shelf sitter insert (5x7)
1x product glorifier insert (5x8)
1x mirror cling for station
IDEAL FOR 3+ CHAIR SALONS Includes:
(2oz)
(6oz)
(32oz)
Cream Sample Pack (20)
double-sided shelf sitter inserts (5x7) 1x product glorifier insert (5x8)
2x mirror clings for station
FREQUENTLY ASKED QUESTIONS
air dry styling cream
Does AIR DRY STYLING CREAM increase how long it takes to air dry hair?
No – the formula is lightweight and absorbs into the hair so it should not noticeably extend dry time.
Can AIR DRY STYLING CREAM layer with other products?
Yes, Air Dry Styling Cream can be used alone or layered with other styling products. Apply to damp hair first, then layer additional products as needed based on your styling routine.
Does thIS product have heat protectant?
Yes, Air Dry Styling Cream provides 450 degree heat protection for occasional use of blow dryers, diffusers, or other hot tools.
Who is this product best for?
Air Dry Styling Cream is suitable for all hair types and textures. It is designed for anyone looking to smooth hair, reduce excess frizz, add light hydration, and protect against humidity and environmental stressors.
Does this product hav e ho l d?
Air Dry Styling Cream provides soft, touchable hold . I t helps maintain shape and smoothness w ithout stiffness or crunch.
Is AIR DRY STYLING CREAM suitable for fine hair?
Yes, the formula is lightweight and designed not to weigh hair down, making it suitable for all hair types.
Can I blow dry or diffuse with this product?
Yes, Air Dry Styling Cream can be used before blow drying or diffusing. It provides heat protection and smoothing benefits in addition to air-dry styling benefits.
Why is there heat protection IN an air dry STYLING cream?
While the product is optimized for air drying, it is formulated to support overall hair health. The added heat protection allo w s flexibility for users w ho also heat style.
does the product contain gluten, nuts, animal-by products or coconut?
Yes, this product is vegan and free of gluten, nuts, and coconut.
SALON LAUNCH DATES
EXCLUSIVE EARLY ACCESS PRE-ORDER DATE
March 16th
ship DATE
March 31st
LAUNCH DATE April 7th