Offre 100% Influence B2B English - Infopro Digital Media

Social Media, a must- have:

3 reasons to position yourself in B2B

EFFECTIVNESS

73%

of marketers believe that their social media strategy has been effective for their company

ENGAGEMENT

84%

of B2B decision makers consult social networks before making a purchase decision

LEADS

53%

of B2B marketers reported to have generated leads through social networks - 85% of B2B leads come from Linkedin

Create an active and engaged community within your social media networks

We provide support and expertise at every stage of your strategy

1

Audit, training and workshop, we help you to set up a successful strategy

The 100% B2B content agency of the Infopro Digital group

2 3

COUNSEL DESIGN & PRODUCTION

We design and produce impactful and engaging posts adapted to your target and your needs

FOCUS ON EVENTS RELAY

A turnkey offer to announce, cover and extend the impact of your events on social media

We provide 3 levels of services to deploy your B2B strategy*

- SUPPORT ON 3 LEVELS -

DISCOVER

SOCIAL MEDIA

TRAINING

❑ To better understand the different social media channels and their unique fetures

❑ The business use of social media

❑ Management and administration tools

❑ Moderating communities

Sample training topics:

• How to take full advantage of LinkedIn in your industry

• How executives should speak out on social networks (personal branding)

DEVELOP YOUR STRATEGY AUDIT & WORKSHOP

1 2 3

❑ Audit of your online presence, social listening

❑ Defining your objectives for each social media channel

❑ Definition of the areas of expression and themes to be deployed for each social media channel

❑ Selection of the most relevant formats

❑ Establishment of publication frequencies and editorial calendar

CREATE YOUR CHARTER DELIVERABLE

❑ Corporate identity and user guide

❑ Content formats and editorial line for each social media channel

❑ Editorial rules

2. Design and production of your social media post formats

We provide an editorial approach to your messages

Lives Communication with yourcommunity through live video

Stories

Photos and videos in portrait format, with a 24-hour playback limit

Smart pictures posts

Creation of ad hoc visuals for impactful messages, formats adapted to each network

Video posts

Short and impactful videos, easily consumed by your targets

Forums

Formatted editorial speeches that respond to the codes of social networks

Interviews or talks, sharing of expertise, business presentations, demos...

Share yournews or your commitments, announce yourproduct innovations...

Key figures, infographics, expert/client feedback...

Visuals selection

Video extracts, best moments selection... with special social networks editing

Forqualitative and structured interventions towards professionals in a "thought leadership" perspective

Rates: ACCORDING TO SPECIFICATIONS

Some examples of posts– Net exclu. VAT

Visual post + short text

About 250 characters

Visual Post + long text

1000 to 1500 characters

Smart picture post + short text

About 250 charatcers

Video post raw extract

20s-30s, sub-titles, full extract

Video post excerpt edited from a video made by Stories

Approx.60s, optimized for social media with editing and wrapping

LinkedIn Tribune

3 slides

Trust us to produce your content and save money on your social media posts.

3. Promote your events on social media

Participating in a trade show? Communicate before, during and after

Announce your presence with a “teaser” messages

Entrust us with the writing and illustration of your posts

 Design of your distribution plan

 Writing of content

 Iconographic choices

 Editing of trend elements, etc...

Broadcast your news live

Make the most of all the content you create

Our experts help you to ensure and facilitatethe coverage of the event

 Framework program for your CM

 Preparation of key messages

 Live tweet

 Live mobile video, etc...

Entrust us with the rewriting and reassembling of the collected elements/content

 Key information

 Video clips

 Quotes

 Summary of the conferences

Fancy trying it out? Opt for the discovery pack!!

Include social media at every stage - Before/During/After

Before Teasing on your social networks

 3 posts optimized for Twitter & LinkedIn

 Text format + smart picture

During Video coverage of your booth

After Playback on your social media

 Shooting session 30 mn to cover demos and/or interviews

 1'30'' editing

 5 posts optimized for Twitter & LinkedIn, including :

• 3 text formats + smart picture

• 2 video clips

RATE: 5 250 € NET HT

Optional: let us manage your community engagement

To manage your community and focus on your core business

Community management is essential to engage and develop your audiences throughout the year

 Definition of the editorial line for each of your social media channels

 Publication schedule and tactics

 Posts creation

 Moderation

 Engaging the conversation

 Performance monitoring

➔ Tailor- made estimates according to your needs

The 100% B2B content agency of the Infopro Digital group

Much more than an agency, Stories is :

 The reference for editorial and media sector expertise

 The agility and creativity of an agency

 The tech and performance synergies of the Infopro Digital group (SEO, Data, Insight, Platform...)