IMPRINT CANADA THE MARKETING AND INFORMATION SOURCE FOR IMPRINTABLE PRODUCTS OCTOBER 2022
A Tristan Communications Ltd. Publication
INSIDE THIS ISSUE RETAIL BRAND UPDATE
4
ARE CUSTOMERS IGNORING YOU?
Customer Service guru Jeff Mowatt explains how to react when customers are ignoring your communications. 8
COMMON SALES OBJECTIONS & HOW TO OVERCOME THEM
The most common objections salespeople encounter are outlined along with strategies to overcome them.
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NEW PRODUCT SPOTLIGHTS
24
Volume 29, Issue 5
Social Media Content Ideas That Will Bring In Business Fill Up Your Content Calendar With These Engaging Tips By Adriano Aldini, Imprint Canada
Social Media has made building a brick and mortar business today much different from 15 years ago. Today, you can promote your products, services and brands on literally dozens of media channels and quickly reach audiences that were previously much harder to target. A recent Hootsuite report showed that 48 per cent of consumers inquire about products online and 42 per cent of social media users can be converted into customers once provided with accurate, helpful information about your business, service or product. Social media has become a business partner, a marketing tool, an effective Consistency is key when it comes to social media. It’s marketing strategy and using it to your important to create and stick to a content calendar business’ advantage is crucial. So how that will engage and interact with your audience. do you raise brand awareness? How do you engage people, gain new customers and convert them to buyers? Content Ideas, continued on Page 12
Bust Out of Service Fatigue:
The What, Where, Why & How Behind the Decline in Customer Service Excellence By Laurie Guest
January 6 & 7, 2023 Toronto Congress Centre
REGISTRATION NOW OPEN AT IMPRINTCANADA.COM
Does it feel like no matter how hard you try to please your customer, it isn’t enough? Are you in charge of leading others and the faster you train teams and build energy, the quicker it seems to fade? Are you a business owner feeling hopeless about the never-ending needs of staff and customers while trying to achieve a profitable bottom line? You’re exhausted, right? This exhaustion is what’s called service fatigue, defined as that feeling that keeps you from delivering the excellent customer service your staff and clients have come to expect. Left unchecked, this weariness can impact your business in many negative ways, from short tempers to lost business. Let’s unpack the what, where, why, and how of service fatigue and get on the path to busting out of it.
Beware of Service Fatigue: Wearing multiple hats and trying to keep all of your customers and employees happy can lead to exhaustion and burnout.
Service Fatigue, continued on Page 6
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