IMPRINT CANADA THE MARKETING AND INFORMATION SOURCE FOR IMPRINTABLE PRODUCTS E9Q'BMF= *(*(
A Tristan Communications Ltd. Publication
AFKA<= L@AK AKKM= ?DG:9D J=L9AD F=OK
6
)1 .) % )/, (&#(
.#(!- ), (! !#(! 3 )1 , # ,-%3
C==HAF? ;MKLGE=JK O@=F L@AF?K ?G OJGF? Customer Service expert Jeff Mowatt outlines five key things you can do to turn upset customers into loyal fans. 8
AFKA?@LK GF L@= ?DG:9D F1- E9KC E9JC=L
Volume 27, Issue 3
14
HH= HJG<M;L KHGLDA?@L Feature showcase of Personal Protective Equiment from leading suppliers who pivoted operations during the pandemic. 18
F=O HJG<M;L KHGLDA?@LK
It’s not easy to keep participants engaged in meetings, even when you’re sitting across the table from them. But when everyone is sitting in their individual houses—often with spouses, kids, and barking dogs in the next room—it’s even trickier to pull this off. With much of the workforce working from home, it’s crucial that we make “meeting engagement� a priority. You want people listening, questioning, offering up ideas; you don’t want them email@Q\P I NM_ [QUXTM [\MX[ SMMXQVO MUXTWaMM[
MVOIOML L]ZQVO WVTQVM UMM\QVO[ KIV JM
ing, checking Facebook, or just being a passive U]KP UWZM MNNMK\Q^M listener. The good news is, there are some simple things you can do that skyrocket engagement. In my book, coauthored along with Heidi Wisbach, Impactful Online Meetings: How to Run Polished Virtual Working Sessions That Are Engaging and Effective— Zoom | Webex| GoToMeeting | Skype | Google, there’s a wealth of tips for making online meetings as impactful as possible.
Leading suppliers showcase their newest product offerings. 20
8VTQVM 6MM\QVO[ KWV\QV]ML WV 9IOM
" ( '# - 0 & ." ,/." Ă )/. )/, ,-"#* ) )/ #% " . )/ D
7KH ,PSULQW &DQDGD 9LUWXDO 7UDGH 6KRZ
6(( 3$*(6 )25 83&20,1* (9(17 ,1)250$7,21
3 ) &% -
How you behaved during the coronavirus pandemic reveals some essential truths about whether you lead with your head only or also with your heart. The good news is, if you feel as though your behaviour left a lot to be desired, it’s not too late to switch to a more heartfelt leadership style. A couple months ago, a crisis hit the world - one that =PM _Ia UIVIOMZ[ IVL J][QVM[[ W_VMZ[ TMIL L]ZQVO I KZQ[Q[
changed almost everything about how companies operate. ZM^MIT[ UIVa PQLLMV \Z]\P[ IJW]\ \PMQZ XMZ[WVITQ\a We all know the details, so no need to enumerate them here. But as we continue to navigate this fearful, uncertain, emotionally charged stretch of history, I want business owners to ask themselves a big question: What has the pandemic taught you about the role your heart plays in your leadership style? Times of crisis and extreme change have a way of revealing hidden truths; it shows us what we’re made of and it shows the people around us what we’re made of.
,035,17 &$1$'$¡6
',*,7$/ &$7$/2*8( /,%5$5<
AK FGO GH=F
QGMJ )%KLGH LG <GOFDG9< KMHHDA=J <A?AL9D ;9L9DG?M=K
OOO&AEHJAFL;9F9<9&;GE
5MILMZ[PQX KWV\QV]ML WV 9IOM
The official back to work CAP & MASK Decorated masks with custom logos Double Layer General Use Washable and Reusable Comfortable and Soft 100% Cotton Available in 18 Colors
fersten.com
Keeping you protected
Follow us on twitter: @imprint_canada
L@X.ITMD 1/1/ Economies around the globe have been brought to their knees, each struggling to regain their balance, especially European tourism-based economies such as Greece, Italy and Spain.
). ( @ /. Ă 1 . *- %1 , -
The killing of George Floyd in police custody in Minnesota has resulted in massive protests across the United States and countries around the world. While these protests have been focused on police brutality, long standing issues of structural and systemic racism around the globe have jumped to the forefront. What can we expect over the coming months?
Rather than say that a lot has happened over the past four months, I think it is more accurate to ask, “what hasn’t happened?� COVID-19 has infected over 9.5 million people worldwide - with over 483,000 deaths. The pandemic is still tracking upwards in heavily populated regions, in nations with low levels of access to healthcare, as well as in countries where political and economical approaches have superseded scientific recommendation; the number of lives lost continues to rise.
The medical community is alerting everyone of possible future waves of the pandemic, with the strategy being to identify small outbreaks as soon as they happen and clamping down on those outbreaks to prevent them from approaching earlier levels which shut down most of society.
Our federal government must continue to diligently set rules on air travel, quarantines, and international borders while each province must continue to regulate its own economic sectors via phases based on COVID-19 reports. We must all be extremely thankful that we live in a country where priority one is and will always be: lives before the economy! Individually, we must continually meet the daily challenge that adaption presents us all with. Whether it is in our personal lives or in business, each day will continue to deliver a new learning curve. How we adapt and react to the stresses of these challenges will position us for the future. A future from which we have been forced to take a few steps back from, but one that we all face and share in together, even if somewhat apart. Hope and health to all!
Throughout my ongoing conversations with businesses in our industry, most have had to take a hard look at diversifying supply chains, making smarter use of markets and suppliers in the region they operate in.
0D\ -XQH _ IMPRINT CANADA
à à 0YPYPIQSR %XLPIXMGE TSWXW *MVWX 5YEVXIV VIZIRYI SJ QMPPMSR 0YPYPIQSR %XLPIXMGE E LIEPXL] PMJIWX]PI MRWTMVIH EXLPIXMG ETTEVIP GSQTER] JSV ]SKE VYRRMRK ERH QSWX SXLIV W[IEX] TYVWYMXW TSWXIH TIV GIRX VIZIRYI HIGPMRI XS QMPPMSR MR ½ VWX UYEVXIV 5 *= IRHIH SR 1E] GSQTEVIH XS QMPPMSR MR WEQI TIVMSH TVMSV ]IEV 2IX MRGSQI JSV XLI UYEVXIV [IVI QMPPMSR 5 *= QMPPMSR ±3YV WXVSRK HMKMXEP FYWMRIWW HIQSRWXVEXIW XLI WXVIRKXL SJ SYV KYIWX GSRRIGXMSR ERH XLI PSRK XIVQ STTSVXYRMX] XS GVIEXI JYVXLIV 3QRM I\TIVMIRGIW KSMRK JSV[EVH ² 'EPZMR 1G(SREPH GLMIJ I\IGYXMZI SJ½ GIV EX 0YPYPIQSR %XLPIXMGE WEMH MR E TVIWW VIPIEWI +VSWW TVS½ X JSV XLI UYEVXIV HIGVIEWIH XS QMP PMSR JVSQ QMPPMSR 7IPPMRK KIRIVEP ERH EHQMRMWXVEXMZI I\TIRWIW JSV 5 *= [IVI QMPPMSR ERH -RGSQI JVSQ STIVEXMSR [IVI QMPPMSR HS[R JVSQ QMPPMSR 8LI GSQTER] WXEXIH XLEX EPP SJ MXW VIXEMP PSGEXMSRW [LMGL [IVI GPSWIH MR *IFVYEV] LEZI VISTIRIH -R 1EVGL MX XIQTSVEVMP] GPSWIH EPP SJ MXW VIXEMP PSGEXMSRW MR 2SVXL %QIVMGE )YVSTI ERH GIVXEMR GSYRXVMIW MR %WME 4EGM½ G 7YFWIUYIRX XS 1E] XLI GSQTER] FIKER VISTIRMRK MXW VIXEMP PSGE XMSRW MR XLIWI QEVOIXW MR PMRI [MXL XLI KYMHERGI JVSQ PSGEP EYXLSVMXMIW
(MGO´W 7TSVXMRK +SSHW VITSVXW 5 WEPIW HS[R XS FMPPMSR (MGO´W 7TSVXMRK +SSHW VITSVXIH TIV GIRX HIGPMRI MR MXW RIX WEPIW XS 97 FMPPMSR MR ½ VWX UYEVXIV 5 *MWGEP =IEV IRHIH SR 1E] GSQTEVIH XS WEPIW SJ FMPPMSR MR WEQI TIVMSH PEWX ]IEV 8LI GSQTER] MRGYVVIH E RIX PSWW SJ QMPPMSR GSQTEVIH XS RIX MRGSQI SJ QMP PMSR MR XLI ½ VWX UYEVXIV SJ PEWX ½ WGEP ]IEV ±%PXLSYKL XLI FYWMRIWW IRZMVSRQIRX SJ VIQEMRW YRGIV XEMR (MGO´W 7TSVXMRK +SSHW MW MR E TSWMXMSR SJ WXVIRKXL ² )H[EVH 7XEGO GLEMVQER ERH GLMIJ I\IGYXMZI SJ½ GIV EX (MGO´W 7TSVXMRK
IMPRINT CANADA _ 0D\ -XQH
IMPRINT CANADA May/June 2020 - Volume 27, Issue 3
GFDAF= =<ALAGF
Source: Fibre2Fashion.com
+SSHW WEMH MR E TVIWW VIPIEWI %W XLI PIEHIV MR XLI WTSVXMRK KSSHW VIXEMP WIGXSV SYV VIPE XMSRWLMTW [MXL OI] FVERHW LEZI RIZIV FIIR WXVSRKIV ERH [I EVI MR E KVIEX TPEGI XS WYTTSVX XLMW HIQERH ² 8LI GSQTER] EPWS WXEXIH XLEX MXW I GSQQIVGI WEPIW JSV ½ VWX UYEVXIV MRGVIEWIH TIV GIRX MRGPYHMRK GYVFWMHI GSRXEGXPIWW TMGOYT ) GSQQIVGI TIRIXVEXMSR JSV 5 [EW ETTVS\MQEXIP] TIV GIRX SJ GSQTER]´W XSXEP RIX WEPIW ±8LVSYKL XLI ½ VWX JSYV [IIOW SJ XLI WIGSRH UYEVXIV SYV GSRWSPMHEXIH WEQI WXSVI WEPIW LEZI HIGVIEWIH SRP] JSYV TIV GIRX VITVIWIRXMRK E TVSKVIWWMZI VIGSZIV] EW [I VISTIR SYV WXSVIW ERH QEMRXEMR WXVSRK WEPIW QSQIRXYQ MR SYV I'SQ QIVGI FYWMRIWW [LMGL LEW MRGVIEWIH SZIV TIV GIRX ² WEMH 0EYVIR ,SFEVX 4VIWMHIRX EX (MGO´W 7TSVXMRK +SSHW
&IH &EXL &I]SRH 7XVIRKXLIRW 'VIHMX *EGMPMX] &IH &EXL &I]SRH LEW ERRSYRGIH XLI JYVXLIV WXVIRKXL IRMRK SJ MXW PMUYMHMX] TSWMXMSR F] I\IGYXMRK ER QMPPMSR XLVII ]IEV WIGYVIH EWWIX FEWIH VIZSPZMRK GVIHMX JEGMPMX] %&0 *EGMPMX] [MXL W]RHMGEXI SJ FEROW ±%R MQTSVXERX JSGYW EW [I XVERWJSVQ SYV GSQTER] MW XS IRWYVI PMUYMHMX] ERH XS MQTVSZI GEWL ¾ S[ KIRIVEXMSR 8LI GSQTER] [IRX MRXS XLI 'SZMH TERHIQMG [MXL E LIEPXL] GEWL TSWMXMSR 8LMW RI[ %&0 JEGMPMX] MR GSQFMREXMSR [MXL EGXMSRW FIMRK XEOIR XS HVMZI GEWL ¾ S[ EVI IREFPMRK E QSVI VSFYWX FEPERGI WLIIX ² +YWXEZS %VREP GLMIJ ½ RERGMEP SJ½ GIV
XVIEWYVIV EX &IH &EXL &I]SRH WEMH MR E TVIWW VIPIEWI 8LI GSQTER]´W 'SZMH VIWTSRWI LEW EPWS MRGPYHIH EKKVIW WMZI ERH XLSYKLXJYP WXITW XS WEJIKYEVH MXW TISTPI ERH GSQ QYRMXMIW [LMPI GSRXMRYMRK XS WIVZI GYWXSQIVW -R PEXI 1E] XLI GSQTER] FIKER XEOMRK QIEWYVIH WXITW XS VI STIR WXSVIW XS XLI TYFPMG MRGPYHMRK XLI PEYRGL SJ E WXSVI WEJIX] TPER XS LIPT IRWYVI GYWXSQIVW GER WLST MR MXW WXSVIW GSR½ HIRXP] 8LI GSQTER] I\TIGXW RIEVP] EPP WXSVIW XS VI STIR F] .YP]
1115#'*,#(. ( 5 )'Q' ! 4#(
F=OK )
E9C= QGMJ GFDAF= E==LAF?K EGJ= =F?9?AF? ;GFL < H? )+
) .
O@9L @9K L@= H9F<=EA; J=N=9D=< 9:GML QGMJ D=9<=JK@AH ;GFL < H? )* ?DG:9D J=L9AD F=OK
0
C==HAF? ;MKLGE=JK O@=F L@AF?K ?G OJGF?
),
AFKA?@LK GF L@= ?DG:9D F1- E9KC E9JC=L
+(
@GO DGF? <G=K ;GNA<%)1 D9KL GF KMJ>9;=K
F=O HJG<M;L KHGLDA?@LK )0 *( *- *0
HH= K@GO;9K= O=9J9:D=K K@GO;9K= 9<N=JLAKAF? KH=;A9DLQ K@GO;9K= KMHHDA=K =IMAHE=FL K@GO;9K=
PUBLISHER
Tony Muccilli : tony@imprintcanada.com
PRODUCTION MANAGEMENT
OFFICE ADMINISTRATOR
Maria Natale : shows@imprintcanada.com
GENERAL INQUIRIES
Adriano Aldini : news@imprintcanada.com
feedback@imprintcanada.com, (905)856-2600
CONTRIBUTORS
ADVERTISING SALES
Jeff Mowatt, Howard Tiersky, Adriano Aldini, Deb Boelkes
Tony Muccilli (Toronto) Tel: (905) 856-2600 Fax: (905) 856-2667
MARKETING COORDINATOR
Steve Silva : feedback@imprintcanada.com Imprint Canada is published six times per year by Tristan Communications Ltd. The contents of this publication may not be reproduced either in part or in whole without the consent of the copyright owner. The views expressed in this publication are not necessarily those of the publisher. Request for missing issues are not accepted after three months from the date of publication.
TRISTAN COMMUNICATIONS LTD. Publications mail agreement no. 40025740 Return undeliverable mail to: 190 Marycroft Avenue, Unit 16, Woodbridge, Ontario, L4L 5Y2 Email: shows@imprintcanada.com ISSN: 1480-1884 GST Registration #: RT892913294
Introducing CAD-CUT
®
ULTRAWEED
™
THE GO-TO MATERIAL YOU NEED CAD-CUT® UltraWeed™ is the all-purpose heat transfer vinyl your apparel business needs. With smooth cutting on any vinyl cutter, effortless weeding, and a low application temp, STAHLS’ Canada guarantees UltraWeed™ will give you the ultimate, worry-free experience from start to finish.
⊲ Frustration free cutting ⊲ Effortless weeding ⊲ Scorch-free application ⊲ Matte finish & soft feel ⊲ Perfect for everyday projects
Don’t worry about what to use, focus on what matters most — your business. Get started with CAD-CUT ® UltraWeed™.
bit.ly/can-stahls-uw
hijklmn 800.521.5255 | STAHLS.CA
News ^%XVLQHVV 'HYHORSPHQW`
*#(! /-.)' ,- " ( "#(!- ) ,)(! Five keys to turning upset customers into fans both digitally and physically 3 )1 ..
When it comes to dealing with dissatisfied customers, most business owners and managers believe that money back guarantees and/or exchange policies will fix the problem. This is a lousy strategy. Money back guarantees and exchanges may fix the problem, but they do nothing to fix the relationship. Policies don’t fix relationships — people do. I often find that there is little attention paid to how employees
can fix the damaged relationship when the customer has been let down, and the consequences of this are staggering. Inadequately trained front line employees chase away repeat customers and referrals, spread damaging word-of-mouth advertising, and become frustrated and de-motivated because they’re constantly dealing with upset customers. On the other hand, by applying just a few critical
2M 2M
2M
people skills, front line employees can create such positive feelings — for both themselves and their customers, that an upset customer will become even more loyal. Here are five key strategies in how to do this: 1.  Focus on concerns vs complaints: No one likes to hear customers complain. Employees become impatient when faced with these “trouble-makers.� To prevent this defensive mindset, employees need to be trained to treat customer complaints as concerns.  Employees should be made aware of the fact that customers who express concerns are helping you to stay sharp, competitive and successful. Focusing on customer concerns instead of complaints will shift a potentially negative situation into one that is positive, helpful, and productive. 2.  Empower front-line employees: For their 43rd wedding anniversary, my father called a florist to order 43 roses for my mother. The clerk quoted the single rose price times 43. She offered no quantity discount despite the fact that they’re usually cheaper by the dozen. She admitted that this didn’t make sense, adding that her boss wasn’t in and the policy was to issue no discounts without the manager’s approval. The lesson is that you can often prevent customers from becoming upset if you empower your front line employees to make reasonable on-the-spot decisions. This type of delegation requires two important factors: training and trust. The irony is that a lot of managers say they can’t afford to train employees, when in fact they can’t afford not to. You don’t get customers for free; you earn customers by investing in training. 3.  Prove that you’re listening: When a customer is voicing their dissatisfaction, stop whatever you’re doing and listen without interrupting. Then prove that you’ve heard them; that means repeating and paraphrasing. IMPORTANT: make sure you tell them why you’re repeating what they’ve said. That ensures that the customer knows that you truly understand the problem. 4.  Express sincere empathy: Virtually every upset customer feels frustrated because they didn’t get what they expected. It’s just that simple. Whether or not they have a valid reason for feeling frustrated is completely irrelevant. Upset customers need to know that you care - not just about their problem but about their frustration. Empathizing is something that no refund or exchange will ever do. 5.  Apologize and provide extras: Tell the customer, “I’m sorry.� Even if it wasn’t your fault, but your co-worker’s, you represent your organization to that customer, so apologize on behalf of the entire company. Even when you suspect the customer may have erred, it’s better to give the customer the benefit of the doubt, than to be “right� and lose a lifetime of repeat and spin-off business. If your product or service really did fall short of the mark, then to retain the customer, of course you’d give them a refund or exchange. But that’s not enough. On top of the exchange or refund, give them something for their inconvenience.  Any small gesture or token of appreciation (that doesn’t force them to spend more money) will be greatly appreciated and will transform that upset customer into one of your greatest advocates. The Training Solution: Every business has occasions where things go wrong and customers are disappointed. When that happens, your customer base won’t be preserved by money back guarantees or exchanges. Rather, properly trained frontline employees will save your business. *JW]\ \PM *]\PWZ#
Jeff Mowatt is a customer service strategist and Hall of Fame speaker. He’s the author of the bestselling business books: Becoming a Service Icon in 90 Minutes a Month and Influence with Ease. This article is based on the bestselling book, Becoming a Service Icon in 90 Minutes a Month.
Jeff heads his own training company and has written and produced 13 self-study coaching tools. His Influence with EaseÂŽ column has been syndicated & featured in more than 200 business and online publications.
IMPRINT CANADA _ 0D\ -XQH
7+( ,035,17 &$1$'$ 6+2:6 /,1( 83
7KH ,PSULQW &DQDGD 9LUWXDO 7UDGH 6KRZ
IMPRINT CANADA VIRTUAL SHOW: LIVE-RUN POP-UP dƵĞƐĚĂLJ :ƵůLJ ϭϰ͕ ϮϬϮϬ
7KH ,PSULQW &DQDGD 9LUWXDO 7UDGH 6KRZ
Ύ^W / > d,Z Ͳ z s EdΎ IMPRINT CANADA VIRTUAL SHOW: FALL 2020 ^ĞƉƚĞŵďĞƌ ϵ͕ ϭϬ Θ ϭϭ͕ ϮϬϮϬ
7KH ,PSULQW &DQDGD 9LUWXDO 7UDGH 6KRZ
IMPRINT CANADA VIRTUAL SHOW: Holiday 2020 POP-UP
/,9( 581 323 83 -XO\
)$// 6(37(0%(5
+2/,'$< 323 83 2&72%(5
=PcX^]P[ 8\_aX]c 2P]PSP BW^f LGJGFLG ;GF?J=KK ;=FLJ=$ FGJL@ :MAD<AF?
B9FM9JQ 0 1$ *(*)
KĐƚŽďĞƌ ϮϬ͕ ϮϬϮϬ
NATIONAL IMPRINT CANADA SHOW - Toronto,ON :ĂŶƵĂƌLJ ϴ Θ ϵ͕ ϮϬϮϭ
'FBUVSJOH 1SPNP2VFTU &OE #VZFS )PVST
FTbcTa] 8\_aX]c 2P]PSP BW^f :EG ;=FLJ=$ ;9D?9JQ$ 9D:=JL9
>=:JM9JQ )* )+$ *(*)
WESTERN IMPRINT CANADA SHOW - CALGARY, AB &ĞďƌƵĂƌLJ ϭϮ Θ ϭϯ͕ ϮϬϮϭ
'FBUVSJOH 1SPNP2VFTU &OE #VZFS )PVST
7KH ,PSULQW &DQDGD 9LUWXDO 7UDGH 6KRZ 635,1* 323 83 0DUFK
IMPRINT CANADA VIRTUAL SHOW: SPRING 2021 POP-UP
DĂƌĐŚ Ϯϯ͕ ϮϬϮϭ
BE A PART OF HISTORY!
*NQSJOU $BOBEB IBT MBVODIFE UIF JOEVTUSZhT öSTU 7JSUVBM 5SBEF 4IPXT LJDLJOH Pò XJUI B +VMZ -JWF 3VO 1PQ 6Q FWFOU UP SFVOJUF UIF JOEVTUSZ BOE UP QSPWJEF ZPV B DSJUJDBM IFBE TUBSU UP EJTDPWFS IPU OFX QSPNPUJPOBM QSPEVDUT BOE BQQBSFM BMPOH XJUI UIF MBUFTU JO QSPEVDU EFDPSBUJOH FRVJQNFOU BOE TVQQMJFT
3FHJTUFS PODF GPS BDDFTT UP BMM 7JSUVBM 4IPXT +VTU DPNQMFUF ZPVS GSFF SFHJTUSBUJPO GPS UIF +VMZ -JWF 3VO 1PQ 6Q FWFOU BOE ZPV XJMM BVUPNBUJDBMMZ CF BDUJWBUFE GPS BMM *NQSJOU $BOBEB 7JSUVBM 5SBEF 4IPXT
&YIJCJUPST IBWF WJSUVBM CPPUIT XIFSF ZPV DBO NFFU XJUI UIFN UISPVHI WJEFP FYQMPSF UIFJS QSPEVDUT EPXOMPBE QSPEVDU DBUBMPHVFT SFRVFTU TBNQMFT BOE DPMMFDU $MPVE 1PJOUT &WFSZUIJOH ZPV OFFE UP HFU ZPVS CVTJOFTT CBDL PO USBDL XJMM CF JO WJSUVBM CPPUIT
CLOUD POINTS - WIN $1000! &YIJCJUPST IBWF $MPVE 1PJOUT UP HJWF ZPV XIFO ZPV WJTJU UIFJS CPPUI SFRVFTU TBNQMFT BUUFOE B NFFUJOH BOE NPSF $PMMFDU $MPVE 1PJOUT GPS B DIBODF UP XJO DBTI BU UIF 'BMM 4IPX
SEMINARS Michelle McBain Social Selling: Keeping business moving and acquire customers in the face of adversity. A new Digital Normal has been forced upon all of us, if you are ready or not. Join our session to learn critical tools essential to overcome these challenges and redefine your digital brand, and be successful in your mission.
Roger Grannis
Grace Schroeder
The Four Languages of Sales
(FUUJOH #BDL UP 8PSL
To be successful in today’s competitive environment, you need to master the art of speaking four Sales Languages. In this energizing session, you will learn how to:
Business is facing an unprecedented challenge in responding to the COVID-19 crisis: how and when can employees safely return to work, and how and when will customers feel comfortable returning to physical business establishments and resuming face-to-face interactions? Solving this challenge will require a tremendous amount of technical and logistical innovation and coordination. Â How should businesses plan for a safe and successful re-entry?
t &BTJMZ JEFOUJGZ FBDI DVTUPNFS T 4BMFT -BOHVBHF̓ t 4QFBL UIFJS 4BMFT -BOHVBHF̓ t 5BJMPS ZPVS NFTTBHF TP UIBU JU iGFFMT SJHIUw UP FWFSZ DVTUPNFS̓ t $MPTF NPSF TBMFT
Angela Leavitt 8IBU OPX ̓)PX UP (SPX JO B %PXO .BSLFU Turbulent times may have you asking, 'What do I do now?' If history has shown us one thing, it's that innovative companies use down markets to cement their thought leadership, sharpen their strategies, and overtake competition. This session will explore sales and marketing strategies that will not only keep you afloat, but also allow you to grow during uncertain times.
3&(*45&3 '3&& "5 )5514 *$7*356"-4)084 $0.
News ^%XVLQHVV 'HYHORSPHQW` 5MILMZ[PQX KWV\QV]ML NZWU 9IOM
3. They live by the Golden Rule in good times
6. They keep asking, “How do I help you
know, we’re 86 per cent unionized. At Southwest, you could be in the middle of a ferocious negotiation over something or somebody or some work rule, whatever. But...if you walk into the room at the beginning of the day, when you walked in as a total stranger, you would not know who was who, because they’re not on one side versus the other. They’re intermingling. They’re talking. They know each other by their first names. They know their families. They know something about them because that’s who we are. Do we argue? Yes. But do families argue? Yes. Do we have disagreements? Yes. But there is such a trust there.�
me, my time is very precious. I don’t have a lot of slack time; for me, it’s my faith, my family, and then my job. I knew there was time we needed to spend together. She needed that oneon-one time. It was in the afternoon, so I said, ‘Let’s go grab lunch.’ My favorite lunch restaurant is Wendy’s. So, we went off to Wendy’s for lunch. I didn’t think anything of it. We sat down. I thought we had a good conversation. Later, I found out she was a little put off we went to Wendy’s. The message to her was I didn’t really care. I didn’t really know. She was absolutely right. In the frenzy of the day-to-day, I kind of forgot that. We laugh about it now, but whenever we go out to lunch, it’s always Wendy’s. We’ve made a joke out of it. But I needed to understand what was important to her and how I needed to show up as a boss. That’s what genuine leaders, I think, do. They ask the question, ‘How do I need to show up to help you?’ You’ve got to modify your strategy and your behavior to help them grow.�
CX\Tb ^U RaXbXb P]S TgcaT\T RWP]VT and bad. grow?� WPeT P fPh ^U aTeTP[X]V WXSST] It’s the foundation of trust. Colleen Barrett, president emeriBritt Berrett, former president of Texas Health Presbyterian tus of Southwest Airlines, says, “You just have to practice the Hospital in Dallas, emphasizes the need to show your people cadcWb* Xc bW^fb db fWPc fTzaT Golden Rule, on or off the clock, with each other, with your who don’t necessarily share your values that you care. \PST ^U P]S Xc bW^fb cWT _T^_[T customers, with anybody you come into contact with. It’s really “I had a funny experience with one of our chief officers,� Pa^d]S db fWPc fTzaT \PST ^U simple. I’m not saying we never fight with our unions. You says Berrett. “I adore her and work very closely with her. For And while many leaders have had to make really tough decisions in the upheaval caused by COVID-19, the way they did those things speaks volumes. In other words, if you had to lay people off, did you do it with love and concern? Were you patient as employees struggled to balance their newly remote jobs with home schooling and childcare? Did you say “thank you�? Did you double-down on efforts to keep people engaged and inspired? Did you continue to nurture their growth and push them to live up to their potential? All these are the attributes of what I call a “heartfelt leader.� They mean you don’t lead only with your head - always putting goals and profits ahead of people - but you also care deeply about employees’ well being. (It’s not an either/or proposition. People who truly believe you care will work harder and are more engaged, making it a smart financial strategy.) In my book Heartfelt Leadership, I lay out the path to leading with the heart. Full of real stories and lessons from top heartfelt executives, the book will help you learn to transform from a person people follow because they have to, to one they want to follow. Now that the dust is starting to settle and businesses are slowly starting back down the road to normalcy, I urge you to take a good hard look at your own “heartfelt quotient� and see how you stack up. Here are a few things heartfelt leaders regularly do:
7. They don’t treat employees like assets.
7W_ \PI\ \PM L][\ Q[ [\IZ\QVO \W [M\\TM IVL J][QVM[[M[ IZM [TW_Ta
[\IZ\QVO JIKS LW_V \PM ZWIL \W VWZUITKa \ISM I OWWL TWWS I\ aW]Z
W_V pPMIZ\NMT\ Y]W\QMV\q IVL [MM PW_ aW] [\IKS ]X
1. They give their personal best every moment.
My first job working for a major corporation was at Disneyland. My high school drill team auditioned and was selected to perform together throughout the winter holiday season. I was a ‘marching card,’ the ace of clubs with the Alice in Wonderland dance unit. Once we had the job, we each gave our personal best every single moment. We competed against ourselves to set new personal best records with each ensuing performance. If any one of us made a wrong move, it impacted all of us, and it certainly impacted our ‘guests.’ We all depended on each other. Disneyland depended on us. The audience who had paid so dearly to attend depended on us. If any one of us failed individually, we all failed. We had to work together at peak performance, in perfect unison, every single time. We had to be perfect. No excuses. Ever. Disneyland set a bar for job performance and work ethic against which I have measured every other career and customer service experience I have ever encountered throughout my life. My heartfelt thanks will forever go to Walt Disney and all the Disneyland cast and crew members for that incredibly important lesson.
2. They build a culture of love. (That’s what draws the talent).
Tim Hindes, co-founder and CEO of Stay Metrics, a provider of driver retention tools, believes that successful companies are the ones that lead with love from the top down. He says, “When we started with two of us in 2008, we basically grew the company to $30 million in under three-and-a-half years. It wasn’t the two of us who did it. By the time we were done, we had thirty-five team members. We constantly had people coming into our offices saying, ‘This guy is talented. He wants to be part of this.’ If you dare to create this type of environment, one so unorthodox, you’ll find talented people will come to you who don’t want to play the old game. So, not only is it the right thing to do, it’s a brilliant move. I do think a lot of the problems we have in business, if you root down to it, are an absence of love and culture at the top.� IMPRINT CANADA _ 0D\ -XQH
4. They use the magic words: �I don’t know� (and they use them often).
Garry Ridge, chairman and CEO of the WD-40 Company, shares the power of admitting that you don’t have all the answers. He says: “I love three words so much, ‘I. DON’T. KNOW.’ I think they’re the most powerful words we can use as leaders, to say, ‘I don’t know. Tell me what you know.’ Suddenly these barriers come down. Fear goes away. Conversation happens. Dialogue. Learning. Eventually, we come toward a position we both then say we think we agree on.�
5. They strive to never hurt anyone.
This should be a given, but sadly it’s not. As a leader, your goal should be to enhance the lives of your employees and certainly to do no harm. Garry Ridge says, “When we put on the badge of leadership every morning, we take on the responsibility of other people. As leaders, we have no right, by our actions, to mess up other people’s lives. We leaders need to take that extremely seriously. Too many leaders out there, through their overinflated self, their ego, who are driven by short-term goals instead of long-term thinking, make decisions that hurt people every day. They have no right to do it. The Dalai Lama says, ‘Our purpose in life is to make people happy. If we can’t make them happy, at least don’t hurt them.’ Our purpose as a leader is to help people engage and enable, NOT to hurt them. We want to apply to their positive, not to their negative.�
7TaTzb W^f Xc f^aZb X] cWT aTP[ f^a[S) fWT] h^d cadbc _T^_[T P]S h^d VXeT cWT\ \^aT aTb_^]bXQX[Xch P]S PRR^d]cPQX[Xch cWT \^aT cWTh fP]c c^ _TaU^a\ cWT \^aT cWTh S^]zc fP]c c^ [Tc h^d S^f]
Howard Behar, former president of Starbucks Coffee, says, “We hear leaders all the time say, ‘People are our greatest asset.’ They’re not assets. You don’t own them. They can choose or not choose to be part of your organization. There’s nothing keeping them there, except maybe fear of loss. The more we treat people with caring, with love, the more they want to perform, the more they want to be part of the organization. “Here’s how it works in the real world: When you trust people and you give them more responsibility and accountability when they’re ready for it—sometimes even when they’re not ready for it—the more they want to perform, the more they don’t want to let you down. They don’t want to let their teammates down. They don’t want to let themselves down. It just works. There’s no magic here.�
7. They recognize that everyone who works for them is a somebody.
Paul Spiegelman, former CEO of BerylHealth, says, “Everybody is a ‘somebody.’ We’re not taking ‘nobodies’ and making them feel like a ‘somebody.’ We’re recognizing they are ‘somebody.’ I can ask people questions. I can learn enough about them and show I care about them to make them feel good about themselves. To me, that is probably the secret sauce, so to speak: Make people feel good about themselves. “Even if you have to admit you haven’t been acting like a heartfelt leader, now is the perfect time to turn things around. Right now, many people all over the world are taking stock of their lives and vowing to become better, kinder, more loving human beings. No reason leaders can’t do the same. Let this crisis be a growth experience—one that inspires you to start making a positive impact on your company, on your employees, and on the world.� These seven humane traits that heartfelt leaders routinely do within their business’ culture have produced incredible results during a “normal� socioeconomic climate. But it’s in times of crises when these traits truly stand out and set the tone for the organization. It’s never too late to look at your “heartfelt quotient� and try to improve where you can - both for your own sake and for those who follow you. *JW]\ \PM *]\PWZ# Deb Boelkes is the author of The WOW Factor Workplace: How to Create a Best Place to Work Culture and Heartfelt Leadership: How to Capture the Top Spot and Keep on Soaring. She is not just a role model heartfelt leader, she’s the ultimate authority on creating best places to work, with 25+ years in Fortune 150 high-tech firms, leading superstar business development and professional services teams. As an entrepreneur, she has accelerated advancement for women to senior leadership. Deb has delighted and inspired over 1,000 audiences across North America.
About the Book: Heartfelt Leadership: How to Capture the Top Spot and Keep on Soaring (Business World Rising, 2020, ISBN: 978-1-734-07613-4) is available from major online booksellers. For more information, please visit www.businessworldrising.com.
News ^%XVLQHVV 'HYHORSPHQW` 8VTQVM 6MM\QVO[ KWV\QV]ML NZWU 9IOM
Here are some practices that will keep people focused and tuned-in.
a wide range of other types of documents: idea lists, project plans, lists of competitors, etc.
Ask people to share a funny or embarrassing story.
Compel attendees to use the chat feature.
When facilitating introductions (which you should always do when people don’t know each other well), help participants get to know each other by sharing a brief fun fact or a funny story. According to Slack’s Ultimate Guide to Remote Meetings, one study found that workers who shared a funny or embarrassing story about themselves with their team produced 26 per cent more ideas in brainstorming sessions than workers who didn’t.
You can increase participation and get feedback by asking your audience to enter something into the chat. Ask a question like, “What do you think is the most important aspect of our customer service?� and ask everyone to quickly go to their chat and enter a one or two-word answer. You then not only know they are “still there,� but you are engaging with them and getting some feedback. You are in dialogue with your audience.
Turn on video to squelch multitasking.
Do a spontaneous poll.
Encouraging or even requiring participants to turn on their video cameras immediately makes them more engaged because they can be seen and therefore their reactions are part of “the show� versus something private. Also, they’re less likely to multitask (which is an engagement killer) since others can see them.
Most online meeting platforms have the ability for the host to put a multiple-choice poll out to all attendees and then show a graph of responses. If an important issue comes up spontaneously that you want to poll, send a private text to a person who is “on point� to support presentation needs and ask them to quickly create the poll (it takes 1-2 minutes) and ask them to text you back when it’s ready. Keep the discussion going while you wait and then when you get the message that the poll is ready, let the group know you’d like to poll them on the topic—that will be the cue for your support person to put the poll up on the screen. You will look like a magician since you ‘just happened’ to have a poll ready to go on the very topic that came up spontaneously on the call. It’s good if your participants think you are all-knowing; they are less likely to try to multitask without being noticed.
Give people roles so they’re not just “webinar watchers.� Seek to involve as many people as possible with presentation roles in a meeting. Sometimes we even do this ‘on the spot.’ For example, at a meeting to review selected customer feedback that had been received on a product, we put the feedback on a slide, picked three participants, and asked them to alternate between reading the 15 to 20 lines of feedback to the group. No rehearsal needed.
Work together on a deliverable. You’re probably familiar with a SWOT analysis. Instead of presenting a completed SWOT to your meeting participants, put a link to a blank SWOT slide in Google Slides and ask them all to simultaneously work on filling it in. In under two minutes, you will have a completed SWOT that represents the collaborative efforts of the group. This can also be done with
Hold breakout sessions. In most meetings of more than eight people, usually just five to seven participants do most of the talking. This is one reason why during live workshops, I often break larger groups into breakout teams so they can come up with ideas, work on prioritization, action planning—whatever the work is—in
smaller groups and then come back to the larger group and report on the work they did. (Several of the major online meeting platforms including Zoom and Google Hangouts now offer breakouts.) We give each team clear instructions in writing for the work they are to do and then usually give them 20 to 40 minutes to complete it. A compressed time frame forces the group to organize quickly, get to work, and to focus on progress, not process or perfection. I’ve been amazed over the years that sometimes when clear instructions, a small team, and a tight time frame are combined like that, you get work done in a half hour that might have taken days, weeks, or months if done ‘the usual way. Don’t be shocked if you find people love working together virtually. It’s not unusual to find that you get more done than ever before. Great things can happen when everyone is present and focused, even when it’s from the comfort of their own homes. When the pandemic is over, you may not want to go back to the old way of working.
*JW]\ \PM *]\PWZ#
Howard Tiersky is a successful entrepreneur who has been named by IDG as one of the “10 Digital Transformation Influencers to Follow Today� and by Enterprise Management 360 as “One of the Top 10 Digital Transformation Influencers That Will Change Your World.� Howard is the founder of two companies that enable large brands to win in the digital world, FROM: The Digital Transformation Agency and Innovation Loft. He has worked with numerous clients to create highly engaging online workshops, seminars, conferences, and other types of collaborative experiences. His dozens of Fortune 1000 clients have included Verizon, NBC, Nutrisystem, Viacom, Avis, Universal Studios, JPMC, NFL, Facebook, Spotify, and Amazon. Prior to starting his own business 12 years ago, Howard spent over 15 years with Capgemini, one of the world’s leading consulting firms, where he was one of the founders of their global digital practice. Howard speaks regularly at major industry conferences and has served on the faculty of the NYU Interactive Telecommunications Program. He is a frequent contributor to CIO magazine. For more information, please visit impactfulonlinemeetings.com
0D\ -XQH _ IMPRINT CANADA
News ^%XVLQHVV 'HYHORSPHQW`
(-#!".- )( ." ),& 1# ?; -% ( /-.,3 .) 868; The N95 Mask Market is expected to grow at a Compound Annual Growth Rate of 13.86 per cent from 2020 to 2025, to reach $2.035 billion by 2025, increasing from $933.793 million in 2019 (all figures US). N95 is widely used as a protective mask designed to achieve a close facial fit with an efficient filtration of airborne particles. It is designated as N95 because it blocks at least 95 per cent of small test particles (0.3 microns). Increasing air pollution all around the globe is expected to drive the growth of the market during the forecast period. However, the availability of substitutes is anticipated to restrain the growth of the market in the coming years. For instance, Cummins and DuPont recently partnered to make an N95 mask alternative to support healthcare workers meeting the growing demand for respirator masks.
#-#(! #, *)&&/.#)( The unhealthy air quality is a warning of air pollution that has gripped the entire world and the polluted air is leading to a number of health problems. According to the World Bank, air pollution kills nearly seven million people every year. The combined impact of outdoor and indoor pollution causes 7 million premature deaths largely as a result of increased mortality from stroke, heart disease, lung cancer, chronic obstructive pulmonary disease, and acute respiratory infections. Also, while all the countries are affected, rapidly growing cities in the South East Asia and the western pacific are the most affected with many showing pollution levels at least five times above the World Health Organization recommended levels.
( , -#(! * , *#. " &." , -* ( #(! #( 0 ,#)/- 0 &)*#(! )/(.,# It is considered as one of the prime drivers for the growth
CWT =($ <PbZ <PaZTc Xb Tg_TRcTS c^ Va^f Pc P R^\_^d]S 0]]dP[ 6a^fcW APcT ^U " '% Ua^\ ! ! c^ aTPRW DB ! "$ QX[[X^] Qh ! !$
of the market during the forecast period. According to the Organisation for Economic Co-operation and Development data, the per capita healthcare spending in Indonesia has increased from $162 in 2008 to nearly $350 by the end of 2018. Both public and private players are investing heavily in the developing countries to cater to the growing demand for the N95 mask on account of growing health awareness.
(. /* . In the United States, The Department of Health and Human Services in March 2020 stated that the country has a stockpile of roughly 30 million N95 respirators; however, it may need up to 300 million due to the coronavirus pandemic. To meet this growing demand 3M’s largest manufacturing facility in Aberdeen, South Dakota, more than 65 employees are working overtime to increase the production. The research, development, and lab management company Battelle recently received special emergency authorization from the U.S. healthcare regulator (FDA) to put into use a system to decontaminate used N95 respirator masks using concentrated hydrogen peroxide.
),." à ' ,# #- ")& #(! -#!(#Û (. -" , #( ." ' ,% . By geography, the N95 mask market is segmented as North America, South America, Europe, the Middle East and Africa, and the Asia Pacific. The N95 mask market in North America is estimated to hold a significant share in 2020 and is anticipated to grow rapidly on account of rising health awareness coupled with the growing prevalence of coronavirus which is expected to significantly impact the market in short term in countries like the United States and Canada in the region. Simultaneously, the region is the home of the world’s largest pharmaceutical companies and with the high hygiene standards for healthcare professionals among American populations; the market is anticipated to witness substantial growth in North America. Similar trends are expected to be there in the European region. Italy is one of the worst affected countries due to COVID-19 and has imported more than 15 million N95 masks from China in just one month. The Asia Pacific region is also expected to provide good
growth opportunities on account of rising air pollution in countries like India and China coupled with the increasing healthcare expenditure in the region.
)'* .#.#0 (-#!".Prominent key market players in the Indian N95 mask market include 3M Company, Honeywell, Prestige Ameritech, Kimberly-Clark, Vega Corporation Co, Alpha Pro Tech, and Makrite among others. 3M and Honeywell are the global leading N95 mask manufacturers and are holding a significant share in the market. Due to intense competition, different firms are adopting different strategies to improve their margins. Large enterprises look for strategic partnerships including mergers and acquisitions and joint ventures to boost their market share. Major players in the global N95 mask market have been covered along with their relative competitive position and strategies. The N95 Mask Market Forecasts from 2020 to 2025 report which is available to buy at www.researchandmarkets.com - also mentions recent deals and investments of different market players over the last year. The company profiles section details the business overview, financial performance (public companies) for the past few years, key products and services being offered along with the recent deals and investments of these important players in the global N95 mask market.
From our families to your families, we are wishing you good health. All of our offices are open, working safely to support your needs, and committed to helping you through these challenging times. Place your supplies orders online at www.rbdigital.ca.
FOR MORE INFORMATION PLEASE CALL US OR VISIT OUR WEBSITE FOR MORE DETAILS.
ORDER ONLINE RBDigital.ca
IMPRINT CANADA _ 0D\ -XQH
Vancouver 1-888-739-1864
Edmonton 1-866-890-9488
Saskatchewan (306) 289-2107
at your side
Winnipeg 1-800-665-8958
Toronto 1-800-263-1413
MontrĂŠal 1-800-361-0100
Atlantic 1-877-928-3354
Windmill Canada www.windmillcanada.ca #WC49117
Washable 3 Layer Cloth Face Mask Pack of 10 Available in Red or White
As Low As
$
60
(A)
Per 10 Pack
Get Your Face Masks for Employees, Community & Valued Customers! • • • • • •
Washable & re-usable non-surgical mask Three layers for added protection Made with 65% Cotton, 35% Polyester fabric Pleats catch particles & extend to be form fitting Sold in packages of 10, blank This product is not rated by FDA. Personal use only.
Personal Protection Masks (not for medical use) NOW AVAILABLE w/elastic or ties (6 per pkg)
-Double Ply Protective Mask -washable, breathable & environmentally friendly -double lined supersoft comfort -outside: 95% cotton / 5% poly 15oz Forever Fleece -inside layer: 100% 10.5oz cotton Superweight Jersey -all fabric is knit & dyed in Montreal, QC -one size (9" x 5") OR -elastic loops for around the ears (KA19E) -100% Made in Canada
100% MADE IN CANADA www.kingathletics.ca
KF9041 TWO TONE DOUBLE HOODED SWEATSHIRT WITH CONTRASTING INNER HOOD AND DRAWSTRING • 95% COTTON, 5% POLYESTER | 15 OZ • 2x1 rib cuffs and waist (95% cotton, 5% lycra®). • Two-ply hood with inside contrast. • Contrasting drawcord. • Double-needle coverstiching on neck and armhole. • Pouch pocket. • NAFTA.
PROUDLY DISTRIBUTED BY
CANADIANS SERVING CANADIANS TORONTO | MONTREAL | VANCOUVER | CALGARY | MONCTON
1 800 711-1600 | technosport.com
Imprint_Fev2019_KF.indd 1
19-02-20 13:14
3(5621$/ 3527(&7,9( (48,30(17 ;M][IJTM /IKM 6I[S 7YV[LJ[ `V\YZLSM HUK V[OLYZ ^P[O (14»Z MHJL THZR 42 ;OL KV\ISL SH`LY MHIYPJ THKL MYVT H JV[[VU ZWHUKL_ ISLUK HSSV^Z MVY JVTMVY[ HUK IYLH[OHIPSP[` ;OL LSHZ[PJ LHY SVVWZ THRL P[ H 6UL :PaL -P[Z 4VZ[ ;OPZ K\YH ISL THZR PZ YL\ZHISL HUK ^HZOHISL HUK KLSP]LYZ NYLH[ ]HS\L ^OPSL OLSWPUN `V\ Z[VW [OL ZWYLHK 6MMLYLK PU ISHJR HUK H]HPSHISL MYVT HSS [OYLL VM (14»Z *HUHKPHU ^HYLOV\ZLZ /WZ UWZM QVNWZUI\QWV XTMI[M KWV\IK\ *36 2V\MZVI\QWVIT I\
! WZ ^Q[Q\ ___ IRUQV\T KWU
7M_ UT UT 6WQ[\]ZQbQVO 1IVL
<IVQ\QbMZ[ +LaPUL*VYW PZ ZOV^JHZPUN [OL UL^LZ[ LKP[PVUZ [V P[Z /LHS[O >LSSULZZ SPUL VM WYVK\J[Z 2LLW `V\Y OHUKZ TVPZ[\YPaLK HUK JSLHU ^P[O P[Z UL^ 4VPZ[\YPaPUN /HUK :HUP[PaLY (]HPSHISL PU IV[O TS 77, *3 HUK TS 77, (4 VW[PVUZ [OPZ *H UHKPHU 4HKL NLS IHZLK TVPZ[\Y PaPUN ZHUP[PaLY PZ /LHS[O *HUHKH HWWYV]LK JVU[HPUZ HSJVOVS HUK PZ MYLL VM WHYHILUZ WO[OHSH[LZ HUK Z\SWOH[LZ 6W[PVUZ H]HPSHISL [V HKK `V\Y SVNV ( NYLH[ NPM[ VY NP]L H^H` /WZ UWZM QVNWZUI\QWV XTMI[M KWV\IK\ -MbQVM,WZX I\ ! ! WZ
^Q[Q\ ___ LMbQVMKWZX KWU
1MILJIVL /IKM
6I[S <]XXWZ\
+Qb ,WTTMK\QWV /IKM 6I[S
)Pa *VSSLJ[PVU PZ ZOV^JHZPUN P[Z 7YL ZOY\UR *V[ [VU 1LYZL` 7S` Va `K -HJL 4HZRZ :[`SL -4 JVTLZ WYL ^HZOLK HUK KPZPUMLJ[LK HUK PUKP]PK\HSS` WHJRHNLK ;OLZL UVU TLKPJHS NYHKL THZRZ HYL ^HZO HISL HUK YL\ZHISL 9LJVTTLUKLK KLJVYH[PVU VU [OL JOLLR HYLH I` ZJYLLU WYPU[ WHK WYPU[ VY OLH[ ZLHS TH_ SVNV ZPaL VM PU > _ PU /
4HJHYVU PZ ZOV^JHZPUN P[Z /LHK IHUK -HJL 4HZR :\WWVY[ :2<! 6: 4(:) 4HKL MYVT H WVS`LZ[LY ZWHUKL_ ISLUK [OPZ P[LT PZ _ HUK JVTLZ ^P[O I\[[VUZ PU ISHJR VY ^OP[L
/WZ LM\IQT[ ^Q[Q\ ___ 9ZWUWUIKI ZWV KI WZ KITT ! ! WZ MUIQT
2VNW)XZWUWUIKIZWV KI
/WZ UWZM LM\IQT[ XTMI[M ^Q[Q\ ___ JQbKWTTMK\QWV KI WZ KWV\IK\
,][\WUMZ <MZ^QKM \W KWVNQZU I^IQTIJQTQ\a =.5# ! +2C ,*7
99. 0W 4Q\[ 2VKT]LM
-Q[XW[IJTM /IKM 6I[S[
0TW^M[
,W\\WV *V\QUQKZWJQIT =ZQXTM
5IaMZ *LR][\IJTM 6I[S
;LJOUVZWVY[ *HUHKH PZ ZOV^JHZ PUN P[Z *V[[VU (U[PTPJYVIPHS ;YPWSL 3H`LY (KQ\Z[HISL 4HZR MYVT 4 6 :[`SL (]HPSHISL PU JVSV\YZ [OLZL UVU TLKPJHS NYHKL THZRZ MLH[\YL [OYLL SH`LYZ H WS` MVY WVJRL[ Ä S[LY H :PS]HK\Y;4 -SL_ HU[PTPJYVIPHS MHIYPJ [OH[ PUOPIP[Z NYV^[O VM IHJ[LYPH HUK M\UNP [V RLLW P[ JSLHU :VSK PU WVS` IHNNLK WHJRZ VM MHJL JV]LYZ \UP[ $ MHJL JV]LYZ
>OP[LYPKNL 0UJ PZ VMMLYPUN P[Z 77, .V 2P[ ;OLZL RP[Z PUJS\KL H 7S` +PZWVZHISL -HJL 4HZRZ ^OPJO PZ PKLHS MVY H ^PKL YHUNL VM HWWSPJH[PVUZ HUK KPZWVZHISL 5P[YPSL NSV]LZ ^OPJO HYL [OL WLYMLJ[ JVTWYVTPZL IL[^LLU SH[L_ HUK ]PU`S 5P[YPSL PZ THKL MYVT HU HSSLYN` ZHML JVTWV\UK [OH[ MLLSZ SPRL SH[L_ I\[ PZ Z[YVUNLY HUK TVYL JVTMVY[HISL [V ^LHY .YLH[ MVY KLTHUKPUN HWWSPJH[PVUZ SPRL JSLHUPUN HUK ZHUP[PaPUN [OL`»YL HSZV [OL WLYMLJ[ VW[PVU MVY IHZPJ NLYT WYV[LJ[PVU ^OPSL `V\»YL VU [OL NV /WZ LM\IQT[ XTMI[M ^Q[Q\ _PQ\MZQLOMQVK KWU
,WV\IK\ =MKPVW[XWZ\ =MT# ! WZ ^Q[Q\ ___ \MKPVW[XWZ\ KWU
<QVOTM >[M 7WV 6MLQKIT /I[S 6I[S[ -0,3 PZ VMMLYPUN P[Z 7S` +PZWVZHISL 5VU 4LKPJHS -HJL 4HZR 0[LT )3 7YV[LJ[ `V\YZLSM HUK V[O LYZ 4HKL MYVT LU]PYVUTLU[ MYPLUKS` TH[LYPHS [OLZL ZPUUNSL \ZL THZRZ HYL TVPZ[\YL WYVVM HUK UVU [V_PJ HUK MLH[\YL 4PJYVUZ! % )HJ[LYPH -PS[YH[PVU ,M Ä JPLUJ` :[HUKHYK )-, /WZ UWZM QVNWZUI\QWV XTMI[M ^Q[Q\ ___ NQMT KWU WZ
KWV\IK\ !
,IVILQIV 6ILM 1IVL
<IVQ\QbMZ *XXZW^ML +a
1MIT\P ,IVILI 4HJHYVU PZ VMMLYPUN P[Z *HUHKPHU 4HKL /HUK :HUP[PaLY :2< *SLHUZ ^P[OV\[ ^H[LY (J[P]L 0UNYLKPLU[ ! ,[O`S (SJVOVS TS ^OP[L IV[[SL *\Z[VT 3VNV PU JVSV\Y WYVJLZZ 69 NLULYPJ 3HILS 9TMI[M ^Q[Q\ ___ 9ZWUWUIKIZWV KI WZ KITT
! ! $ 2VNW)XZWUWUIKIZWV KI
+QO 4 /ZMM[\IVLQVO *KZaTQK +IZZQMZ 2LLW `V\Y LTWSV`LLZ HUK J\Z[VTLYZ ZHML ^P[O )PN 2»Z -YLLZ[HUKPUN (JY`SPJ )HYYPLY )2 (*)(990,9 ;OPZ Z[\YK` PU[LYSVJR PUN KLZPNU ZL[Z \W PU ZLJVUKZ ^P[O UV [VVSZ YLX\PYLK +LZPNULK HUK THKL PU *HUHKH ^P[O H ZTVV[O Ä UPZO HUK I\SS UVZL LKNLZ ,WV\IK\ +QO 4 =MT# !
IMPRINT CANADA _ 0D\ -XQH
!! WZ ^Q[Q\ ___ JQOSKTW\PQVO KI
=_W /IKMUI[S <\aTM[ *^IQTIJTM
:[VYT[LJO 7LYMVYTHUJL (WWHYLS PZ VMMLYPUN P[Z 7LYMVYTHUJL -HJL 4HZR :[`SL *42 ;OPZ THJOPUL ^HZOHISL THZR PZ YL\ZHISL HUK KLSP]LYZ SH`LY WYV[LJ[PVU ^P[O HU HJ[P]H[LK OPNO LMÄ JPLUJ` JHYIVU Ä S[LY -LH[\YLZ PUJS\KL HU HKQ\Z[HISL UVZL IYPKNL HU LYNV UVTPJ ZOHWL [OH[ WYV[LJ[Z [OL TV\[O HUK JOPU HUK H \UP]LYZHS Ä [ ^P[O HU HKQ\Z[HISL Z[VWWLY HUK \S[YH ZVM[ LSHZ[PJPaLK Z[YHWZ
2PUN ([OSL[PJZ PZ ZOV^JHZPUN P[ Z +V\ISL 7S` 7YV[LJ[P]L 4HZR H]HPSHISL PU [^V Z[`SLZ! Ã… H[ KYH^Z[YPUN [V HKQ\Z[ [V HU` ZPaL 2( LSHZ[PJ SVVWZ MVY HYV\UK [OL LHYZ 2( , ;OLZL ^HZOHISL IYLH[OHISL LU]PYVUTLU[HSS` MYPLUKS` THZRZ HYL KV\ISL SPULK MVY Z\ WLYZVM[ JVTMVY[ ;OL V\[ZPKL PZ THKL MYVT JV[[VU WVS`LZ[LY Va -VY L]LY -SLLJL ISLUK ^OPSL [OL PUZPKL SH`LY MLH[\YLZ Va JV[[VU :\WLY^LPNO[ 1LYZL` (SS MHIYPJ PZ RUP[ K`LK PU 4VU[YLHS 8*
/WZ UWZM QVNWZUI\QWV XTMI[M ^Q[Q\ P\\X[# LQ[\ZQJ]\WZ [\WZU\MKP KI
33(
7M_ 9MZNWZUIVKM /IKM 6I[S[
/WZ LM\IQT[ KWV\IK\ 4QVO
*\PTM\QK[ =MT# !
WZ ^Q[Q\ ___ SQVOI\PTM\QK[ KI
7M_ .KW -Q[XW[IJTM /IKM 6I[S +QO 4 ! Wb 1IVL IVL <]ZNIKM
<IVQ\QbMZ )PN 2 Va /HUK HUK :\YMHJL 3PX\PK :HUP[PaLY JVTLZ ^P[O ZWYH` [VW HUK TLL[Z /LHS[O *HUHKH HUK >VYSK /LHS[O 6YNHUPaH[PVU Z[HUKHYKZ 0[ PZ THKL PU *HUHKH ^P[O [OL MVSSV^PUN 4LKPJPUHS 0UNYLKPLU[! 0ZVWYVW`S (SJVOVS ] ] HUK 5VU TLKPJPUHS 0UNYLKPLU[Z! .S`JLYVS /`KYVNLU 7LYV_PKL >H[LY (X\H ?HU[OHU .\T -YHNYHUJL ;OPZ WYVK\J[ PZ HSZV H]HPSHISL PU Va Va HUK .HSSVU ZPaLZ ,WV\IK\ +QO 4 =MT# ! !! WZ ^Q[Q\
___ JQOSKTW\PQVO KI
,IX _Q\P /IKM
<PQMTL .L[ M\SS WYV[LJ[PVU ^P[O (14»Z UL^ LZ[ 77, Z[`SL 4 JHW ^P[O MHJL ZOPLSK ;OL WVS`L[O`SLUL MHJL ZOPLSK PZ ZLJ\YLS` MHZ[LULK VU[V [OL JHW ^P[O ZUHW I\[[VUZ ^OPJO HSSV^Z P[ [V IL YL[YHJ[HISL HUK VY YLTV]HISL ;OL JHW PZ THKL PU (14»Z WVW\SHY ¸-\SS -P[¹ ZOHWL ZWVY[Z H ]LSJYV JSVZ\YL HUK JVTLZ PU ISHJR 7YV[LJ[ `V\YZLSM HUK V[OLYZ /WZ UWZM QVNWZUI\QWV XTMI[M KWV \IK\ *36 2V\MZVI\QWVIT I\ ! WZ ^Q[Q\ ___ IRUQV\T KWU
+LaPUL*VYW 0UJ WYV\K [V PU[YVK\JL P[Z ,JV +PZWVZHISL -HJL :OPLSKZ 77, >/ 4HKL PU *HUHKH [OPZ \UPX\L LJVUV T` MHJL ZOPLSK WYV]PKLZ H X\PJR LHZ` HUK KPZWVZHISL ZVS\[PVU MVY IV[O H[ OVTL HUK VU [OL QVI ULLKZ +LZPNULK MVY UVU TLKPJHS \ZL [OPZ HK\S[ ZPaL MHJL THZR PZ THKL ^P[O ]PYNPU Ä ILY WHWLYIVHYK ^P[O H JSLHY 7,; HU[P MVN MHJL ZOPLSK 0[Z \UPX\L KLZPNU OHZ HU HKQ\Z[HISL OVVR HUK SVVW OLHKIHUK [OH[ ^PSS Ä [ IV[O ^P[O VY ^P[OV\[ NSHZZLZ :LJ\YL WYV[LJ[P]L HUK JVTMVY[HISL JVUZPKLY [OL ,JV +PZWVZHISL -HJL 4HZR MVY `V\Y JSPLU[Z» ULLKZ /WZ UWZM QVNWZUI\QWV XTMI[M KWV\IK\ -MbQVM,WZX I\ ! ! WZ ^Q[Q\ ___ LMbQVMKWZX KWU
7WV 6MLQKIT @I[PIJTM /IKM
6I[S ,WUM[ QV ,PQTLZMV [ <QbM[ 4HJHYVU PZ VMMLYPUN :R\!6: 4(: WYPU[LK PU *VSV\Y WYVJLZZ VU [OL V\[ZPKL UVU WYPU[LK PUZPKL P[ MLH[\YLZ H 7S` JVUZ[Y\J[PVU ^P[O HU VWLUPUN MVY Ä S[LYZ Ä S[LYZ UV[ PU JS\KLK (]HPSHISL PU *OPSKYLU ZPaLZ" 0UKP]PK\HSS` 7HJRHNLK /WZ LM\IQT[ ^Q[Q\ ___ 9ZWUWUIKIZWV KI WZ KITT ! ! WZ MUIQT 2VNW)XZWUWUIKIZWV KI
7M_ /IKM <PQMTL NZWU +QO 4 ,TW\PQVO ;OL )PN 2 -HJLZOPLSK PZ LZWLJPHSS` KLZPNULK [V WYV[LJ[ `V\ MYVT KYVWSL[Z ZHSP]H VPS HUK K\Z[ [OH[ TH` JVU[HPU *6=0+ <UP]LYZHS ZPaL ,WV\IK\ +QO 4 =MT# !
!! WZ ^Q[Q\ ___ JQOSKTW\PQVO KI
0D\ -XQH _ IMPRINT CANADA
:($5$%/(6 BW]\P >VQ[M` 6QL_MQOP\ ,TI[[QK 1WWLa 4PSS[L_ PZ ZOV^JHZPUN P[Z @V\[O <UPZL_ 4PK^LPNO[ *SHZZPJ /VVK` :[`SL
MLH[\YLZ H KV\ISL SH`LY Ã… LLJL OVVK ZPUNSL YPUNZW\U `HYU JV[[VU Z\YMHJL MVY L_JLSSLU[ WYPU[PUN YLZ\S[Z YPI ^P[O S`JYH ZWHUKL_ HUK KV\ISL ULLKSL JV]LY Z[P[JOPUN ;OPZ *7:0( JVTWSPHU[ NHYTLU[ PZ H]HPS HISL PU H ^PKL YHUNL VM JVSV\YZ PU ZPaLZ! : ?3 /WZ QVNWZUI\QWV ^Q[Q\ ___ UQTT\M` KI WZ KWV\IK\ " !
;Q^QMZI ,ZM_ 7MKS =MM *HUHKH :WVY[Z^LHY Z 9P]PLYH ;LL : PZ H WVS`LZ[LY WLHJOLK QLYZL` ^P[O HU[P IHJ[LYPHS ^PJRPUN HUK X\PJR KY` Ä UPZOLZ -LH[\YLZ PU JS\KL Å H[SVJRLK ZLHTZ HUK H [HWLK IHJR ULJR ZLHT MVY HKKLK JVTMVY[ :[`SL : PZ H]HPSHISL PU 4LU Z HUK 3HKPLZ : )V[O Z[`SLZ JVTL PU H YHUNL VM JVSV\YZ /WZ UWZM LM\IQT[ XTMI[M KWV\IK\ ,IVILI <XWZ\[_MIZ =MT# ! WZ ^Q[Q\ ___ KIVILI[XWZ\[_MIZ KWU
;WW\[ /]TT CQX 1WWLa
>T\ZI 5QOP\_MQOP\ _Q\P
6I`QU]U =PMZUIT
.NNQKQMVKa ;OL (ZWLU /`IYPK 1HJRL[ PZVSH[LZ HUK JVU[HPUZ OLH[ PU KHTW HUK JVSK LU]P YVUTLU[Z ^P[O H SPNO[^LPNO[ X\PS[LK IVK` IVUKLK RUP[ JVSSHY HUK ZSLL]LZ ( 7-* -YLL K\YHISL ^H[LY YLWLSSLU[ Ä UPZO VU [OL THPU IVK` OLSWZ YLWLS ^H[LY PU KHTW JVUKP[PVUZ *OPU ZH]LY HUK HKQ\Z[HISL OLT SL[Z `V\ HKQ\Z[ MVY TH_PT\T JVTMVY[ /WZ UWZM QVNWZUI\QWV XTMI[M ^Q[Q\ P\\X[# LQ[\ZQJ]\WZ [\WZU\MKP KI
=PM =Z]KSMZ ,IX
-LYZ[LU >VYSK^PKL Z +VY]HS ;Y\JRLY *HW -7 PZ [YLUKPLY [OHU L]LY ^P[O P[Z Z[Y\J[\YLK JOHTIYH` MYVU[ WHULSZ [OPZ ZLJ[PVU JHW MLH[\YLZ [^V WHULS WYV Z[P[JO [Y\JRLY TLZO ZPKL HUK IHJR WHULSZ 4HKL MYVT *V[[VU *OHTIYH` ^P[O 7VS`LZ[LY ;Y\JRLY 4LZO (]HPSHISL PU +LUPT )S\L )SHJR 9LK HUK .YL` ,WV\IK\ /MZ[\MV @WZTL_QLM ! WZ ^Q[Q\ ___ NMZ[\MV KWU
,TI[[a 9WTW Ja =ZI^Q[
6I\PM_
;OL 7HKKSLJYLLR -SLLJL -\SS APW /VVK` PZ H JSHZZPJ Z^LH[ZOPY[ ^P[O [OL X\HSP[` `V\ ^V\SK L_WLJ[ MYVT 9VV[Z 4HKL ^P[O \S[YH ZVM[ HUK JVa` SV^ ZOYPUR TPJYVÃ… LLJL HUK H QLYZL` SPULK OVVK [V RLLW `V\ JVTM` HUK ^HYT 0[ L]LU OHZ H OPKKLU ZLJ\ YP[` WVJRL[ [V RLLW `V\Y ]HS\HISLZ ZHML
;OPZ [PTLSLZZ ^YPURSL YLZPZ[HU[ HUK X\PJR KY` WVSV MLH[\YLZ SPNO[^LPNO[ TVPZ[\YL KPZWLYZPUN MHIYPJ ;OL ZPNUH[\YL JVSSHY Z[H` [LJOUVSVN` HUK LUOHUJLK MV\Y ^H` Z[YL[JO [LJOUVSVN` LUZ\YLZ `V\ SS SVVR `V\Y ILZ[ (]HPSHISL PU NYLH[ JVSV\Y ^H`Z
,WV\IK\ =ZQUIZS <XWZ\[_MIZ# =MT# ! ! ! $
___ \ZQUIZS[XWZ\[_MIZ KWU
/WZ QVNWZUI\QWV KWV\IK\ 0 0 0WTN ,WUXIVa
! WZ ^Q[Q\ ___ OOKWZXWZI\M KI
IMPRINT CANADA _ 0D\ -XQH
:($5$%/(6
7M_ <IU 9WTW *HUHKH :WVY[Z^LHY Z :HT 7VSV 0[LT : MLH[\YLZ WVS`LZ[LY PU[LYSVJR ^P[O HU[P IHJ[LYPHS ^PJRPUN HUK X\PJR KY` Ä UPZOLZ -LH[\YLZ PUJS\KL ZLSM MHIYPJ WPLJL JVSSHY I\[[VU WSHJRL[ HUK ZPKL ZLHT ZWSP[Z (]HPS HISL PU ZPaLZ : ?3 PU H YHUNL VM NYLH[ JV SV\Y^H`Z /WZ UWZM LM\IQT[ XTMI[M KWV\IK\ ,IVILI
<XWZ\[_MIZ =MT# ! WZ ^Q[Q\
___ KIVILI[XWZ\[_MIZ KWU
>T\QUI\M ;]VVMZ[ ,IX (14 PU[YVK\JLZ [OL \S[PTH[L Y\UUPUN JHW ;OL THPU MLH[\YL VM ) 4 PZ [OL 7VS`LZ[LY 9PI :[VW 4LZO ^OPJO OLSWZ HSSV^ HPY [V Å V^ MYLLS` HSS [OV\NO [OL JHW 0[ HSZV ZWVY[Z HU (;,*/ *VVS +Y` Z^LH[IHUK [OH[ OLSWZ HIZVYI WLYZWPYH[PVU ;OL ZLSM JSV[O IHJR Z[YHW ^P[O ]LSJYV JSVZ\YL LSHZ[PJ SVVW HSSV^Z MVY X\PJR HUK LHZ` ZPaL HKQ\Z[TLU[ 9\U [V `V\Y OLHY[»Z JVU[LU[ (]HPSHISL PU ISHJR VY ^OP[L /WZ QVNWZUI\QWV XTMI[M KWV\IK\ *36 2V\MZVI\QWVIT I\
! WZ ^Q[Q\ ___ IRUQV\T KWU
*L]T\ 1MI^a @MQOP\
-MT]`M CQXXMZ 3IKSM\ 4PSS[L_ PZ VMMLYPUN [OL (K\S[ /LH]`^LPNO[ +LS\_L APWWLY 1HJRL[ :[`SL MLH[\YLZ :PUNSL 9PUNZW\U @HYU JVUZ[Y\J[PVU ^P[O H @22 (U[PX\L 4L[HS 4H[JOPUN APWWLY ;OL *V[[VU Z\YMHJL KLSP]LYZ L_JLSSLU[ WYPU[PUN YLZ\S[Z HUK [OL KV\ISL SH`LY Ã… LLJL OVVK HUK YPI ^P[O 3`JYH :WHUKL_ NP]L [OPZ NHYTLU[ H K\YHISL WYLTP\T MLLS (]HPSHISL PU ?: ?3 PU H YHUNL VM NYLH[ JVSV\Y^H`Z
6MVo[ <MIUTM[[ =MKPVQKIT 9MZNWZUIVKM 5WVO
<TMM^M <PQZ\ ;OPZ -0;4(;0*: H[OSLPZ\YL SVUN ZSLL]L ZOPY[ PZ ZLHTSLZZ SPNO[^LPNO[ HUK ZV JVTMVY[HISL -4 4LU -4 >VTLU 7LYMLJ[ [V ^LHY H[ [OL N`T VY HZ HU L]LY`KH` SH`LY PUN WPLJL 4HKL MYVT 7VS`HTPKL 7VS`LZ[LY (]HPSHISL PU )SHJR HUK *OHYJVHS PU ZPaL YHUNL MYVT ?: ?3 MVY 4LU HUK >VTLU ,WV\IK\ /MZ[\MV @WZTL_QLM ! WZ
^Q[Q\ ___ NMZ[\MV KWU NQ\UI\QK[
/WZ UWZM QVNWZUI\QWV ^Q[Q\ ___ UQTT\M` KI WZ KWV\IK\ " !
7M_ <\aTQ[P =M`\]ZML
1ITN CQX
9WTa ,W\\WV 1QOP ?Q[QJQTQ\a
1WWLML 3IKSM\
>P[O H Z\I[SL HUK Z[`SPZO [L_[\YLK WH[[LYU [OL 4H[OLY PZ Z\YL [V [\YU OLHKZ ^OLYL]LY P[ NVLZ 0UOLYLU[ TVPZ[\YL ^PJRPUN HUK IYLH[OHISL MHIYPJ RLLW `V\ JVVS HUK JVTMVY[HISL ^OPSL [OL JOPU N\HYK RLLWZ [OL aPWWLY MYVT PYYP[H[PUN `V\Y ULJR HUK JOPU 0[ Z L]LU ZUHN YLZPZ[HU[ ZV `V\ JHU ^LHY P[ HNHPU HUK HNHPU ;OL YLHS JOHSSLUNL ^P[O [OPZ ]LYZH[PSL OHSM aPW PZ Ä UKPUN H WSHJL `V\ JHU [ ^LHY P[
:\THNNV»Z 7VS` *V[[VU /PNO =PZPIPSP[` /VVKLK 1HJRL[ Z[`SL PZ THKL MYVT JLY[PÄ LK / = WVS` JV[[VU Å LLJL MHIYPJ 0[ MLH[\YLZ H KL [HJOHISL OVVK M\SS MYVU[ aPWWLYZ HUK ¹ Z[YPWL ^P[O ¹ 4 :JV[JOSP[L 9LÅ LJ[P]L HUK JVU[YHZ[ PUN JVSV\Y TH[LYPHS 0[ PZ H]HPSHISL PU 3PTL HUK 6YHUNL JVSV\YZ :PaLZ HYL H]HPSHISL MYVT : [V ?3 0[ PZ JVTWSPHU[ [V *HUHKH *:( A (5:0 YLX\PYLTLU[Z
/WZ UWZM LM\IQT[ KWV\IK\ =ZQUIZS <XWZ\[_MIZ# =MT#
! ! ! $ ___ \ZQUIZS[XWZ\[_MIZ KWU
/WZ UWZM QVNWZUI\QWV XTMI[M ^Q[Q\ ___ []UIOOW KWU WZ KWV\IK\ ! " !
,IQV[^QTTM 9WTW Ja
=ZI^Q[6I\PM_
;OPZ JV[[VU WVS`LZ[LY PU[LYSVJR WVSV MLH[\YLZ [OL PJVUPJ ;4 SVNV HUK JOLZ[ Z[YPWLZ ;OPZ SPMLZ[`SL WLYMVYTHUJL WVSV KLSP]LYZ WYLTP\T X\HSP[` MHIYPJ [OH[ WYV]PKL Z[`SL WLYMVYTHUJL HUK JVTMVY[ MVY ^VYR HUK WSH` ;OL ^YPURSL YLZPZ[HU[ HUK MV\Y ^H` LUOHUJLK Z[YL[JO [LJO UVSVN` LUZ\YLZ `V\ SS HS^H`Z SVVR `V\Y ILZ[
=PM .[[MV\QIT 6QKZW 9QY]M
9WTW 1I[ *V\Q JIK\MZQIT
9ZWXMZ\QM[ ;OL +L]V PZ HU HU[P ZUHN HUK HU[P IHJ[LYPHS WVSV VMMLYPUN -,9:; +9@;4 4VPZ[\YL >PJRPUN 7YV[LJ[PVU LZZLU[PHS MVY `V\Y TVZ[ HJ[P]L KH`Z :[`SL -7 PZ THKL MYVT 7VS`LZ[LY 4PJYV 7PX\L HUK PZ H]HPSHISL PU )SHJR MYVT ?: ?3 ,WV\IK\ /MZ[\MV @WZTL_QLM ! WZ
^Q[Q\ ___ NMZ[\MV KWU
/WZ UWZM QVNWZUI\QWV XTMI[M KWV\IK\ 0 0 0WTN
,WUXIVa ! WZ ^Q[Q\
___ OOKWZXWZI\M KI
7QSM ?QK\WZa <XWZ\ <PQZ\
;LJOUVZWVY[ *HUHKH PZ ZOV^JHZPUN [OL 5PRL =PJ[VY` :WVY[ :OPY[ )= ;OPZ WVW\SHY HUK ]LYZH[PSL WYLTP\T WVSV PZ THKL MYVT YLJ`JSLK WVS`LZ[LY HUK MLH[\YLZ +YP -0; [LJO UVSVN` ;OL Z[HUKHYK Ä [ HUK ^P[O KV\ISL RUP[ ZVM[ MLLS WPX\t [L_[\YL LUZ\YLZ HSS KH` JVTMVY[ 6[OLY KL [HPSZ PUJS\KL [OL MHTV\Z :^VVZO VU SLM[ ZSLL]L HUK H [^V I\[[VU WSHJRL[ /WZ UWZM QVNWZUI\QWV ^Q[Q\ ___ \MKPVW[XWZ\ KWU WZ
KWV\IK\ !
IMPRINT CANADA _ 0D\ -XQH
5QOP\_MQOP\ ,ZW[[_QVL @W^MV
+WUJMZ 3IKSM\ *HUHKH :WVY[Z^LHY PZ ZOV^JHZPUN P[Z *YVZZ^PUK 3PNO[^LPNO[ )VTILY :[`SL 3 PZ THKL MYVT U`SVU ^V]LU NHY TLU[ ^P[O H TLZO IVK` SPUPUN HUK H ^PUK YLZPZ[HU[ HUK ^H[LY YLWLSSLU[ Ä UPZO ;OL YPI RUP[ JVSSHY J\MM HUK OLTZ HSVUN ^P[O ^LS[ ZUHW JSVZ\YL WVJRL[Z Ä UPZO VMM [OPZ SPNO[^LPNO[ ]LYZH[PSL NHYTLU[ (]HPSHISL PU )SHJR 5H]` HUK 6SP]L JV SV\Y^H`Z (]HPSHISL PU ZPaLZ : ?3 /WZ UWZM LM\IQT[ XTMI[M KWV\IK\ ,IVILI <XWZ\[_MIZ =MT#
! WZ ^Q[Q\ ___ KIVILI[XWZ\[_MIZ KWU
+2,ย 9ZM^I0]IZL=6 ,TQK <\QKย 9MV ;OL TVZ[ WVW\SHY YL[YHJ[HISL PU WYVTV *:(5;0 PZ H]HPSHISL ^P[O 7YL]H.\HYKย 7YL]H.\HYK WYVK\J[Z JVU[HPU HU ,7( YLNPZ[LYLK HU[P TPJYVIPHS HNLU[ [OH[ PZ TVSKLK KPYLJ[S` PU[V [OL WYVK\J[ ;OPZ OLSWZ WYV[LJ[ [OL WYVK\J[ I` Z\WWYLZZPUN [OL NYV^[O VM IHJ[LYPH TVSKZ TPSKL^ HUK M\UNP (S^H`Z PU Z[VJR ^P[O MYLL ZL[ \W HUK `V\ JHU HSZV HKK [OL 7YL]H.\HYKย SVNV H[ UV HKKP[PVUHS JOHYNL
+]NNITW ,PMKS 9QKVQK
+TIVSM\
?Q[Q\ ___ JQKOZIXPQK KWU$ MUIQT K][\WUMZ[MZ^QKM)JQKOZIXPQK KWU
WZ KWV\IK\ !!!
,JVYP[L PZ ZOV^JHZPUN [OL *SHZZPJ ร LLJL WPJUPJ ISHURL[ ^P[O )\MMHSV JOLJR KLZPNU PU YLK HUK YV`HS ) ;OPZ P[LT OHZ ^H[LY YLZPZ[HU[ 7=* MVHT IHJRPUN ^P[O =LSJYV ร HW JSVZ\YL HUK [VW JHYY` OHUKSL .L[ YLHK` [V LUQV` [OL V\[KVVYZ ^P[O H JSHZZPJ Z[`SL H[ H NYLH[ ]HS\L (]HPSHISL PU YLK YV`HS
;WJ][\ <\aTQ[P 5QOP\_MQOP\
?Q[Q\ ___ MKWZQ\M KWU NWZ N]TT LM\IQT[
@V\ JHU [HRL VU HU`[OPUN ^P[O [OL ^LH[OLY YLZPZ[HU[ 5VYZLTHU *HYY` 6U ;OL aPWWLYLK THPU JVTWHY[TLU[ MHJPSP[H[LZ LHZ` VYNHUPaH[PVU HUK HJJLZZ [V T\S[PWSL Z[VYHNL aVULZ PUJS\KPUN SH\UKY` ZOVL Z[VYHNL ;OPZ WHJR HSZV MLH[\YLZ PUJO SHW[VW ZSLL]L IHJR WHJR ZOV\SKLY Z[YHWZ HUK 9-0+ ISVJRPUN [LJOUVSVN`
=PM 4Ma =W 8]Z =QUM[ :SPW `V\Y RL`Z VU [OL JOYVTL ZWSP[ YPUN VM /> 3VNHU aPUJ HSSV` Z[`S\Z [VVS VY /> 3PU\Z HS\TPU\T [VVS HUK JHYY` P[ L]LY`^OLYL ^P[O `V\ [V W\[ H WYV[LJ[P]L IHY YPLY IL[^LLU `V\Y OHUKZ HUK KVVY OHUKSLZ W\ISPJ [V\JO ZJYLLUZ HUK LSL]H[VY I\[[VUZ
/WZ UWZM QVNWZUI\QWV XTMI[M ^Q[Q\
P\\X[# LQ[\ZQJ]\WZ [\WZU\MKP KI
?Q[Q\ ___ [XMK\WZIVLKW KI NWZ UWZM
LM\IQT[
6MKPIVQKo[ 0TW^M[ :[HYSPUL PZ ZOV^JHZPUN P[Z 4LJOHUPJ .SV]LZ :[`SL HYL THKL VM :`U [OL[PJ 3LH[OLY HUK MLH[\YL IYLH[OHISL ร U NLY ZPKL WHULSZ ^OPJO WYV]PKL ]LU[PSH[PVU HUK JVTMVY[ ;OL ZLJ\YL ร [ PZ LUOHUJLK ^P[O H :WHUKL_ IHJR HUK ,SHZ[PJ J\MM ^P[O H OVVR HUK SVVW ZLJ\YLK JSVZ\YL ;OPZ YLPUMVYJLK ร UNLYZ KLSP]LY HKKLK WYV[LJ[PVU (]HPSHISL PU [^V ZPaLZ 3 ?3
+ZQOP\MV >X BW]Z 7M`\ 9ZWUW ,IUXIQOV
,WV\IK\ ! WZ ^Q[Q\
___ [\IZTQVM KWU NWZ UWZM LM\IQT[
/WZ UWZM QVNWZUI\QWV XTMI[M ^Q[Q\ ___ UIZ\QVQ^Q[XIS KWU
WZ KWV\IK\ !
4HY[PUP =PZWHR 0UJ PZ ZOV^JHZPUN P[Z UL^ Z\U NSHZZLZ ;OLZL ZOHKLZ ^PSS OLSW IYPNO[LU \W HU` VJJHZPVU HUK ^P[O `V\Y IYHUK UHTL VY SVNV PTWYPU[LK VU [OL JVSV\YM\S HYT VM [OLZL Z\UNSHZZLZ `V\ยป]L NV[ H WLYMLJ[ ^HYT ^LH[OLY NP]LH^H` *OVVZL MYVT H ]HYPL[` VM ]PIYHU[ JVSV\YZ MVY H [Y\L ยธ^V^ยน MHJ[VY
<S]TTKIVLa <M[P .^W =Z]M @QZMTM[[ +T]M\WW\P .IZJ]L ;OL :LZO ,]V WYV]PKLZ \W [V OYZ VM WSH`IHJR [PTL OYZ ,HYI\KZ OYZ JOHYNPUN JHZL HUK MLH[\YLZ YHWPK JOHYNL ^OPJO WYV]PKLZ OYZ VM WSH`IHJR [PTL ^P[O VUS` H TPU\[L JOHYNL 0UJS\KLK PZ H ;`WL * <:) JHISL MVY JOHYNPUN HUK ,HY .LSZ : 4 3 MVY HSS KH` JVTMVY[ >P[O )\PS[ PU [V\JO ZLUZVYZ `V\ JHU HUZ^LY H JHSS JOHUNL [OL ZVUN HJ[P]H[L ]VPJL HZZPZ[HU[ HUK JVU[YVS ^P[O ]VS\TL ^P[OV\[ YLHJOPUN MVY `V\Y TVIPSL KL]PJL /WZ UWZM QVNWZUI\QWV XTMI[M ^Q[Q\ ___ XKVI KWU
5)"/,:06 7+$1. <28 '30/5-*/& &44&/5*"- 4&37*$& 803,&34 8& "3& "-- */ 5)*4 50(&5)&3
0D\ -XQH _ IMPRINT CANADA
吀䔀䄀䴀 唀一䤀 䘀伀刀䴀 䐀䤀 匀吀刀䤀 䈀唀吀伀刀 䘀伀刀 吀䠀䔀 䘀伀䰀䰀伀圀䤀 一䜀 䈀刀䄀一䐀匀 䐀䤀 匀吀刀䤀 䈀唀吀䔀唀刀 䐀ᤠ 唀一䤀 䘀伀刀䴀䔀匀 䐀ᤠ 준儀唀䤀 倀䔀匀 倀伀唀刀 䰀䔀匀 䴀䄀刀儀唀䔀匀 匀唀䤀 嘀䄀一吀䔀匀
/]TT ,WTWZ +IVLIVI ;OPZ IHUKHUH VMMLYZ H M\SS JVSV\Y MYVU[ HUK IHJR PTWYPU[ [V YLHSS` NL[ `V\Y JHTWHPNU UV[PJLK ;OL [\IL ZOHWL HSSV^Z MVY LHZ` ^LHYPUN HUK ^VYRZ HZ H MHJL JV]LY PUN [V WYV[LJ[ HNHPUZ[ Z\U ^PUK K\Z[ HZ H ILHUPL ^YPZ[IHUK OHPY IHUK ZJHYM VY YHSS` [V^LS ยถ [OL VW[PVUZ HYL LUKSLZZ ( [PTLS` WYVTV[PVUHS NP]LH^H` MVY ZJOVVSZ ZWVY[Z [LHTZ V\[KVVY JVTWHUPLZ HUK T\JO TVYL ?Q[Q\ ___ JQKOZIXPQK KWU$ MUIQT K][\WU MZ[MZ^QKM)JQKOZIXPQK KWU WZ KWV\IK\ !!!
9ZW\MK\ BW]Z 9ZQ^IKa 4HY[PUP =PZWHR 0UJ PZ ZOV^JHZPUN P[Z [^V [VUL ^LIJHT JV]LY 7YV[LJ[ `V\Y ZLJ\YP[` WYP]HJ` HUK WYL]LU[ ^LIJHT ZW`PUN ^P[O [OPZ \UPX\L P[LT :PTWS` WSHJL `V\Y ร UNLY VU [OL ^OP[L JVU[V\YLK [HI HUK ZSPKL `V\Y ร UNLY [V OPKL HUK JVUJLHS [OL ^LIJHT YL ]LHSPUN [OL JV]LYยปZ ZLJVUK JVSV\Y -P[Z TVZ[ ZTHY[WOVULZ :THY[ ;=Z SHW[VWZ 7*Z HUK [HISL[Z HUK HSS L_[LYUHS [OPYK WHY[` ^LIJHTZ /WZ UWZM QVNWZUI\QWV XTMI[M ^Q[Q\
___ UIZ\QVQ^Q[XIS KWU WZ KWV\IK\ !
=P]TM 1MZQ\IOM q
,WUX]\MZ +IKSXIKS ;OL ;O\SL /LYP[HNL );* )HJRWHJR PZ H ^PUULY ;OL L_[LYPVY TH[LYPHSZ VM [OPZ IHJRWHJR HYL )S\LZPNUย HWWYV]LK ;OPZ IHN MLH[\YLZ H aPWWLYLK THPU JVTWHY[TLU[ MVY LHZ` HJJLZZ ^OLU VU [OL ร VVY VY KLZR .L[ HTWSL LSLJ[YVUPJZ VYNHUPaH[PVU ^P[O [OL WHKKLK SHW[VW ZSLL]L HUK H ZLWHYH[L X\PJR HJJLZZ WVJRL[ MVY HJJLZZVYPLZ VY WV^LY JVYKZ ;OPZ IHJRWHJR HSZV MLH[\YLZ H ZPKL ^H[LY IV[[SL WVJRL[ HUK H K\YHISL OHUKSL SVVW [V NYHI VY OHUN [OL IHN /WZ UWZM QVNWZUI\QWV XTMI[M ^Q[Q\ ___ XKVI KWU
/I[PQWV 1MI\PMZ /IVVa <PW]TLMZ 9IKS ,JVYP[L PZ VMMLYPUN H JVU[LTWVYHY` ZWPU VU H JSHZZPJ HJJLZZVY` 0[LT ) PZ ZPaLK [V JHYY` `V\Y LZZLU[PHSZ ^P[OV\[ ILPUN \UJVTMVY[HIS` I\SR` ;OL /LH[OLY JOHYJVHS NP]LZ [OPZ \UPX\L ZOV\SKLY WHJR H MHZOPVUHISL HWWLHS [OH[ยปZ UL\[YHS HUK NVLZ ^P[O HU` HUK L]LY`[OPUN ;OPZ HJJLZZVY` PZ NYLH[ MVY [OVZL HJ[P]L PUKP]PK\HSZ VU [OL NV ?Q[Q\ ___ MKWZQ\M KWU NWZ N]TT LM\IQT[
/TWWZ <\QKSMZ 2LLW LTWSV`LLZ HUK J\Z[VTLYZ ZHML ^P[O ร VVY Z[PJRLYZ [V OLSW THPU[HPU ZVJPHS KPZ[HUJPUN <ZL VUL VM )PJยปZ Z[VJR IHJRNYV\UKZ VY Z\ITP[ `V\Y V^U J\Z[VT HY[^VYR ;OLZL ^OP[L ]PU`S Z[PJR LYZ HYL ZLTP WLYTHULU[ HUK KLZPNULK [V Z[H` ZLJ\YL PU OPNO [YHMร J HYLHZ (]HPSHISL PU ZX\HYL VY JPYJSL ZOHWL ^P[O MYLL ZL[ \W HUK M\SS JVSVY PTWYPU[ Z[HUKHYK ?Q[Q\ ___ JQKOZIXPQK KWU$ MUIQT K][\WUMZ[MZ ^QKM)JQKOZIXPQK KWU WZ KWV\IK\ !!!
0I\PMZ 5IZOM 6M[P 9ZWL]KM
+IO +LIJV PZ ZOV^JHZPUN P[Z .H[OLY 3HYNL 4LZO 7YVK\JL )HN 0[LT 7 ;OPZ ยน > _ ยน / IHN MLH[\YLZ + 7VS`LZ[LY 4LZO JVUZ[Y\J[PVU H ISHJR KYH^Z[YPUN ^P[O [VNNSL JSVZ\YL HUK H ZVSPK MYVU[ TPKKSL WHULS MVY KLJVYH[PUN ^P[O M\SS TLZO IHJR ;OPZ IYLH[OHISL HUK YL\Z HISL IHN PZ THKL MYVT Z[YVUN HUK SPNO[^LPNO[ TH[LYPHS /HUK ^HZO YLJVTTLUKLK -+( JVTWSPHU[ /WZ UWZM QVNWZUI\QWV KWV\IK\ " " WZ ^Q[Q\
___ LMJKW[WT]\QWV[ KWU
68- =ZIQT ?IK]]U @I\MZ +W\\TM
+LIJV PZ ZOV^JHZPUN [OL 4VU[HKV *VYR (UK 3PULU 1V\YUHS 0[LT *( ;OPZ P[LT MLH[\YLZ H JVYR HUK JV[[VU SPULU JV]LY ^P[O ZOLL[Z VM .:4 SPULK WHWLY ;OL LSHZ[PJ WLU SVVW OVSKZ [OL PUJS\KLK TH[JOPUN ^OLH[ Z[YH^ HUK JVYR WLU ;OPZ YL[HPS PUZWPYLK KLZPNU ZOV^JHZLZ Z\Z[HPUHIPSP[` ^OPSL OPNOSPNO[PUN M\UJ[PVUHS HUK Z[`SL
:[HYSPULยปZ UL^ Va 46+ ;YHPS =HJ\\T >H[LY )V[[SL MLH[\YLZ H :[HPUSLZZ :[LLS K\HS ^HSS JVU Z[Y\J[PVU ;OL ]HJ\\T PUZ\SH[PVU THPU[HPUZ ? VW[PTHS KYPURPUN [LTWLYH[\YLZ 6[OLY MLH[\YLZ PUJS\KL SLHK MYLL PU HSS HJJLZZPISL JVTWVULU[Z H [^PZ[ VMM :[HPUSLZZ Z[LLS SPK H Z^LH[ MYLL KLZPNU HUK K\YHISL WV^KLY JVH[LK ร UPZO ;OPZ SPNO[^LPNO[ HUK LHZ` [V JHYY` IV[[SL PZ H NYLH[ HKKP[PVU [V `V\Y WYVTV WYVNYHTZ
/WZ UWZM QVNWZUI\QWV KWV\IK\ " " WZ ^Q[Q\
___ LMJKW[WT]\QWV[ KWU
,WV\IK\ ! WZ ^Q[Q\ ___ [\IZTQVM KWU NWZ
UWZM LM\IQT[
,WZS 5QVMV 3W]ZVIT
$0(5,&$1 (),5' &$1$'$ ,1& 8301 boul. Ray Lawson, Montreal, QC, H1J 1X9 1-800-361-6073 www.ame๏ฌ rd.ca 0D\ -XQH _ IMPRINT CANADA
-ZaMZ[ @Q\P 1QOP ?WT]UM .`PI][\
p.^MZa\PQVO _QTT JM WS q
p™I ^I JQMV ITTMZ q
.UJZWQLMZML +ILOM[ ;OLZL JVSV\YM\S LTISLTZ ZOV^JHZPUN [OL ¸YHPU IV^ WVZP[P]L¹ TLZZHNL HYL THU\MHJ[\YLK ^P[O WVS`LZ[LY LTIYVPKLY` [OYLHKZ HUK MHIYPJ HUK HYL ÄUPZOLK ^P[O H 4LYYV^LK IVYKLY -LH[\YLZ PUJS\KL [OYLHK JVSV\YZ H ¹ KPHTL[LY ZL^ VU VY VW[PVUHS ZHML[` WPU HWWSPJH[PVU HUK UV VYKLY TPUPT\TZ ;V ZWYLHK [OL TLZZHNL VM Z\WWVY[ HUK OVWL [OL` JHU IL \ZLK PU HSS ^HSRZ VM SPML VU H ^PKL YHUNL VM NHYTLU[Z \UPMVYTZ JHYLLY ^LHY ZWVY[Z^LHY HUK YLJYLH[PVUHS JSV[OPUN 9TMI[M ^Q[Q\ MUJTMU\MS KWU NWZ UWZM QVNWZUI\QWV
,ZQ\QKIT 99. <M_QVO
=PZMIL ( , *HUHKH PZ H [Y\Z[LK ZV\YJL HUK VUL VM [OL SHYNLZ[ Z\WWSPLYZ VM ZL^PUN [OYLHK HUK ZWLJPHS[` `HYUZ :\WWVY[PUN [OL TLKPJHS HUK ^VYR^LHY JVT T\UP[PLZ ( , VMMLYZ 9:3 HWWYV]LK JYP[PJHS 77, ZL^PUN [OYLHKZ MVY H T\S[P[\KL VM 77, WYVK\J[Z PUJS\KPUN KPZWVZHISL Z\YNPJHS WYVK\J[Z Z\YNPJHS THZRZ ZJY\IZ OVZWP[HS ZOLL[Z HUK [V^LSZ YL\Z HISL TLKPJHS NV^UZ JSLHU YVVT NHYTLU[Z HUK WYV[LJ[P]L JV]LYHSS Z\P[Z :;(@ :(-, /WZ UWZM QVNWZUI\QWV XTMI[M KWV\IK\ * .
,IVILI I\ ! !
IMPRINT CANADA _ 0D\ -XQH
3P[[SL9LK ? :LYPLZ JVU]L`VY KY`LYZ HUK +;. JHWHISL ?+ :LYPLZ JVU]L`VY KY`LYZ UV^ MLH[\YL HU \WNYHKLK L_OH\Z[ Z`Z[LT [OH[ PUJYLHZLZ KY`PUN LMÄJPLUJ` YLK\JLZ UVPZL SL]LSZ HUK PTWYV]LZ VWLYH[VY ZHML[` ;OL \WNYHKL PZ Z[HUKHYK VU 3P[[SL9LK ? ? HUK ? TVKLSZ MVY J\YPUN VM ZJYLLU WYPU[LK WSHZ[PZVSZ ^H[LY IHZLK PURZ HUK KPZJOHYNL HUK VU 3P[[SL9LK ? + ? + HUK ? + TVKLSZ HKKP[PVUHSS` JHWHISL VM J\Y PUN +;. WYPU[LK KPNP[HS ^OP[L PUR +Y`PUN JHWHJP[` OHZ PTWYV]LZ I` HWWYV_PTH[LS` WLY JLU[ PU OPNO TVPZ[\YL HWWSPJH[PVUZ SPRL ^H[LY IHZLK PURZ HUK +;. WYPU[PUN ?Q[Q\ ___ ZJLQOQ\IT KI WZ MUIQT QVNW)ZJLQOQ\IT KI \W ZMY]M[\ UWZM
QVNWZUI\QWV
<\I\M 8N =PM *Z\ .UJZWQLMZa 6IKPQVM[
+IKSML @Q\P =ZIQVQVO <]XXWZ\ 4LSJV Z ,4; ? LTIYVPKLY` THJOPUL HUK ZVM[^HYL HYL PKLHS MVY IV[O [OL UV]PJL LTIYVPKLYLY HUK [OL L_WLY[ >P[O HK]HUJLK (J[PMLLK [LJOUVSVN` PUUV]H[P]L UL^ [YPTTLY KLZPNU HUK PTWYV]LK ZVM[^HYL 4LSJV JVU[PU\LZ [V SLHK [OL ^H` PU LTIYVP KLY` [LJOUVSVN` ,]LY` UL^ ,4; ? LTIYVPKLY` THJOPUL PUJS\KLZ JVTWYLOLUZP]L [YHPU PUN HUK \USPTP[LK [LSLWOVUL LTHPS Z\WWVY[ MVY [OL SPML VM [OL THJOPUL ,ITT !!! ! ! NWZ UWZM QVNWZUI\QWV WZ KPMKS W]\ \PM VM_ ^QZ\]IT
UIKPQVM LMUW I\
JQ\ Ta 6MTKW-MUW
Instantly Customize Your Products, With Canadian Spirit, Simplex, Adspec and Initials!
ITEM: F - 45
www.initialsco.com
www.canadianspirit.com
www.simplexpromo.com
www.adspecimages.com
-W]JTM /IKM 6I[S 9ITTM\ =HZ[L_ 0U[LYUH[PVUHS OHZ PU[YVK\JLK H UL^ -HJL 4HZR 7HSSL[ ^P[O H 8\PJR :[YL[JO KLZPNU MVY YHWPK ZJYLLU WYPU[PUN VU H ^PKL ]HYPL[` VM MHJL THZR [`WLZ HUK Z[`SLZ ;OL WHSSL[ JHU IL ZLJ\YLK ^P[O [^V SVJR RUVIZ [V HU` =HZ[L_ WYLZZ VY V[OLY WYLZZLZ OH]PUN H PU _ PU _ JT YV[VY HYT 9\IILY Z[YPWZ VM [OL 8\PJR :[YL[JO MYHTL Z[YL[JO ZPUNSL VY T\S[P SH`LY THZR TH[LYPHS V]LY [OL KPHTVUK ZOHWLK Y\IILY JV]LYLK WHSSL[Z Ã…H[[LUPUN WSLH[Z HUK JVU[V\YZ PU [OL PTWYPU[ HYLH ^P[O UV ZOPM[PUN VY ULLK MVY WHSSL[ HKOLZP]L /WZ QVNWZUI\QWV XTMI[M ^Q[Q\ ___ ^I[\M` KWU
5I\M` /ZMM .TI[\QK[ <XMKQNQKITTa
NWZ /IKM 6I[S[ *HUZL^ 0UJ PZ VMMLYPUN P[Z UL^ 3H[L_ -YLL ,SHZ[PJZ ZWLJPÄJHSS` MVY MHJL THZRZ (]HPSHISL PU HZZVY[LK ZPaLZ HUK X\HSP[PLZ [V Z\P[ `V\Y ULLKZ /WZ UWZM QVNWZUI\QWV WV ITT aW]Z MUJZWQLMZa [KZMMV
XZQV\QVO []XXTQM[ KWV\IK\ ,IV[M_ 2VK =MT# ! $
___ KIV[M_ KWU
7M_ <I_OZI[[ 9ZQV\MZ[
(M[LY H [^V `LHY KL]LSVWTLU[ WYVJLZZ ^P[O 9PJVO :H^NYHZZ HUUV\UJLK [OH[ [OL :. HUK :. HYL H]HPSHISL VU [OL NSVIHS THYRL[ ;OL UL^ WYPU[LYZ HYL THKL L_JS\ZP]LS` MVY :H^NYHZZ» H^HYK ^PUUPUN PURZ! :\ISP1L[ </+ *OYVTH)SHZ[ </+ HUK ,HZ`:\ISP <ZLYZ ^PSS UV[PJL TVYL ]PIYHU[ YPJOLY JVSV\YZ HZ ^LSS HZ KLLWLY ISHJRZ :\ISP1L[ </+ HZ ^LSS HZ ,HZ`:\ISP ^PSS OH]L H TVU[OZ ZOLSM SPML MYVT [OL KH[L VM THU\MHJ[\YL H[ SH\UJO ;OL :. HUK :. HYL TVYL LULYN` LMÄJPLU[ SLHKPUN [V SLZZ ^HZ[L MVY IV[O [OL \ZLY HUK [OL LU]PYVUTLU[ /WZ UWZM QVNWZUI\QWV XTMI[M ^Q[Q\ ___ [I_OZI[[QVS KWU
IMPRINT CANADA _ 0D\ -XQH
=PM 0=AXZW+ >P[O [OL UL^ .;? WYV ) `V\ JHU RLLW `V\Y OPNO ]VS\TL WYPU[ ZOVW SVVRPUN MVY^HYK ^P[O [OL ZWLLK LMÄJPLUJ` HUK ÅL_PIPSP[` [OH[ `V\Y I\ZPULZZ KL THUKZ 5L^ (K ]HUJLK 0UR :`Z[LT \[PSPaLZ I\SR PUR MVY SVUNLY Y\UUPUN [PTL 9LKLZPNULK >OP[L 0UR 7YPU[ /LHK JPYJ\SH[LZ [OL PUR PUZPKL [OL WYPU[ OLHK MVY SV^LY Y\UUPUN JVZ[ <W [V PUJYLHZL PU 7YPU[ :WLLK [V RLLW \W ^P[O [OL KLTHUKZ VM `V\Y OPNO ]VS\TL ZOVW ?Q[Q\ ___ ZJLQOQ\IT KI WZ MUIQT QVNW)ZJLQOQ\IT KI \W ZMY]M[\
UWZM QVNWZUI\QWV
9W_MZN]T 6IOVM\QK 1WWX[ /WZ
-QNNQK]T\ .UJZWQLMZa 3WJ[ ,TIYVPKLY` :`Z[LTZ *HUHKH PZ UV^ VM MLYPUN 4PNO[` /VVW THNUL[PJ OVVWZ MVY HSS THQVY LTIYVPKLY` THJOPULZ 0M `V\ OH]L LTIYVPKLY` QVIZ [OH[ HYL KPMÄJ\S[ [V Ä[ PU H Z[HUKHYK OVVW SPRL OVYZL ISHURL[Z VY ^PU[LY ^VYR^LHY [Y` H 4PNO[` /VVW 7V^LYM\S THNUL[Z I\PS[ PU[V [OL OVVWZ JH\ZL [OLT [V ZUHW [VNL[OLY WYV]PKPUN H ZVSPK Z[HISL OVSK VU [OL TH[LYPHS /WZ LM\IQT[ KITT !!! ! ! WZ ^Q[Q\ ___ MUJZWQLMZa[a[\MU[ KWU
News ^&29,' 83'$7(`
)1 )(! ) - ." ),)( 0#,/- #0 )( /, -D Many emergency room workers remove their clothes as soon as they get home, some before they even enter. Does that mean you should worry about COVID-19 transmission from your own clothing, towels, and other textiles? While researchers found that the virus can remain on some surfaces for up to 72 hours, the study didn’t include fabric. “So far, evidence suggests that it’s harder to catch the virus from a soft surface (such as fabric) than it is from frequently touched hard surfaces like elevator buttons or door handles,� wrote Lisa Maragakis, MD, senior director of infection prevention at the Johns Hopkins Health System. One thing experts do know: at this point, transmission happens mostly through close contact, not from touching hard surfaces or clothing. The best thing you can do to protect yourself is to stay home. And if you do go out, practice social distancing. The coronavirus that causes COVID-19 mainly spreads from person to person. When someone who is infected coughs or sneezes, they send droplets containing the virus into the air. A healthy person can then breathe in those droplets. You may also catch the virus if you touch a surface or object that has the virus on it and then touch your mouth, nose, or eyes. The coronavirus can live for hours to days on surfaces like countertops and doorknobs. How long it survives depends on the material the surface is made from. The guide shown here, outlines how long coronaviruses (which are the family of viruses that includes the one that causes COVID-19) can live on the surfaces you probably touch every day. Keep in mind that researchers are still learning about the coronavirus. But you’re probably more likely to catch it from being around someone who has it than from touching a contaminated surface.
& (#(! ( #-#( .#(! */ &# -* - /,#(! T7? WHAT YOU SHOULD KNOW Surfaces frequently touched with hands are most likely to be contaminated. These include doorknobs, handrails, elevator buttons, light switches, cabinet handles, faucet handles, tables, countertops and electronics. It is not yet known how long the virus causing COVID-19 lives on surfaces, however, evidence suggests it can live on objects and surfaces from a few hours to days.
CHOOSE A PRODUCT THAT CLEANS AND DISINFECTS • When cleaning public spaces, choose products that clean and disinfect all at once (e.g. premixed store-bought disinfectant cleaning solutions and/or wipes when available). • Cleaning products remove germs, dirt, and impurities from surfaces by using soap (or detergent) and water. Cleaning does not necessarily kill germs, but by removing them, it lowers their numbers and the risk of spreading infection. • Disinfecting products kill germs on surfaces using chemicals. • Use only approved hard-surface disinfectants that have a Drug Identification Number (DIN). A DIN is an 8-digit number given by Health Canada that confirms the disinfectant product is approved and safe for use in Canada. Health Canada has published a list of hard-surface disinfectants that are likely to be effective for use against (COVID-19). This list is updated regularly at www.canada.ca.
CREATE A CLEANING PROCEDURE • Operators of office settings should develop or review protocols for cleaning public spaces. This will determine where IMPRINT CANADA _ 0D\ -XQH
improvements or additional cleaning may be needed. • Read and follow manufacturer’s instructions for safe use of cleaning and disinfection products (e.g. wear gloves, use in well-ventilated area, allow enough contact time for disinfectant to kill germs based on the product being used). • Wash hands with soap and water or use alcohol-based hand sanitizer after removing gloves. • Use damp cleaning methods such as damp clean cloths, and/or a wet mop. Do not dust or sweep which can distribute virus droplets into the air. • Contaminated disposable cleaning items (e.g. mop
heads, cloths) should be placed in a lined garbage bin before disposing of them with regular waste. Reusable cleaning items can be washed using regular laundry soap and hot water (60-90°C). Clean and disinfect surfaces that people touch often. • In addition to routine cleaning, surfaces that are frequently touched with hands should be cleaned and disinfected more often, as well as when visibly dirty. • Shared spaces such as kitchens and bathrooms should also be cleaned more often. **This information is updated regularly by Health Canada and the CDC, please check online regularly for updates.**
Big K Imprint Ad June 2020 FINAL2_Layout 1 20-06-17 12:11 PM Page 1
King of Safety HIGHER MARGINS FOR YOU
BK-FACESHIELD
BK-SAN 250 / 100 / 50 ml
BK-3PLY
BK-EARSAVER B / W
BK-KN95
BK-SAN-1G
BK-ACBARRIER
BK-FACEMASK-NV
Over 25 Product Catagories
www.BigKClothing.ca I N D U S T R Y S TA N D A R D P R O D U C T S • Q U A L I T Y & D U R A B I L I T Y T E S T E D • I N N O VAT I V E F E AT U R E S • P R O F E S S I O N A L LY E N D O R S E D
Proudly Canadian, serving Canadians
We are here for you FOR ALL YOUR PPE NEEDS
www.canadasportswear.com
1-800-659-5174