How the Surge in Canadian Golf Participation is Creating New
GLOW WITH DTF PRINTS
Lab director and digital imaging expert David Sweetnam highlights the Neon evolution in DTF Prints. 1,16
THREE WORDS THAT CALM CUSTOMERS AND GROW BUSINESS
We highlight three simple words that lower the temperature on stressful business situations and cement customer loyalty. 8
LOOSE LIPS, LOST ORDERS
Oversharing can lead to disastrous outcomes. In a relationship business, your reputation is your bottom line. 14,18
FIVE WAYS TO PROTECT YOUR BOTTOM LINE IN THE AGE OF AI
Business strategist and author Joe Curcillo o ers a road map for leaders making decisions in the age of AI. 22
NEW PRODUCT SPOTLIGHTS
Showcased are the newest product o erings courtesy of the industry’s leading suppliers. 26
By Adriano Aldini, Imprint Canada
For much of the last century, golf has held a unique position in business culture. Deals are discussed on the fairway, relationships are strengthened between holes, and networking o en happens somewhere between the rst tee and the clubhouse patio.
But in recent years, something bigger has been happening across Canada’s golf landscape.
e sport is experiencing a renewed surge in participation. What initially appeared to be a pandemic-era spike has now proven to be something more durable. Participation levels have stabilized well above historical norms, creating a stronger and more vibrant golf ecosystem than the industry has seen in decades.
For distributors, decorators and suppli-
By David Sweetnam, Director of Lab Services, Keypoint Intelligence
When the DTF revolution began, we saw printers that were pouring out of China all utilizing CMYKW ink con guration and the same dual Epson printhead con guration. is meant di erentiation from one supplier to another was largely down to the printer skillset.
Within a year, the DTF evolution saw vendors launching systems with 3-4 printheads. Most promoted this purely as a speed enhancement bene t. However, the extra printheads also opened up a new opportunity to go beyond CMYK and W printing, with vendors able to dedicate an entire head or certain channels to new ink colours. Some added light magenta or cyan to improve hal one ll quality. However, most went down the route of expanding the colour space with standard spot colours, and some went even further and introduced neon ink.
How Do Neon Inks Allow You to Di erentiate Your Apparel from a CMYK-Only Shop?
ere is the obvious di erence of course, a glow in the dark garment created using neon inks will make you stand out in a nightclub or other destination where black light (UV light) is being used.
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Awareness is Your Advantage
Driving today demands a di erent level of awareness than it did even a few years ago.
It is no longer enough to simply watch the road ahead. You have to anticipate the unexpected. A driver glancing at their phone. A pedestrian stepping into tra c without looking. A cyclist weaving through lanes with headphones on, disconnected from everything around them.
You learn quickly that success behind the wheel is not just about control. It is about awareness. Running a business is no di erent.
You can be focused, disciplined and committed to your goals, but that alone is not enough. e landscape around you is constantly shi ing. Competitors change tactics. Technologies rapidly evolve. External pressures such as economic conditions, policy decisions and supply chain disruptions introduce variables you cannot control.
What you can control is how aware you are of them. Self-awareness in business is o en misunderstood. It is not just about looking inward. It is about understanding how your decisions, your communication and your reactions impact everything around you. It is recognizing where you are strong, where you are exposed, and where you may be operating on autopilot.
Because autopilot is where mistakes happen. Just like on the road, the biggest risks are o en not the obvious ones. ey are the subtle shi s. e overlooked signals. e assumptions that go unchecked.
e businesses that navigate uncertainty best are not always the fastest or the biggest. ey are the most alert. ey observe and adapt.
When a challenge appears, they assess it clearly. ey adjust where needed. And they continue forward with intention.
In this industry, where relationships, timing and reputation carry real weight, that level of awareness is not optional. It is essential.
So the question becomes simple. Are you just focused on the road ahead, or are you truly aware of everything happening around you?
NEW PRODUCT SPOTLIGHTS
PUBLISHER
Tony Muccilli : tony@imprintcanada.com
PRODUCTION MANAGEMENT
Adriano Aldini : news@imprintcanada.com
CONTRIBUTORS
Adriano Aldini, Joe Curcillo, David Sweetnam, Garett Brown
Imprint Canada is published six times per year by Tristan Communications Ltd. e contents of this
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News {Business Development}
Three Words That Calm Customers and Grow Your Business
By Garrett Brown, Imprint Canada
In the busy promotional products industry, we spend a lot of time talking to clients and prospects about pricing, product trends, turnaround times, artwork and decoration techniques.
But sometimes, the smallest competitive advantage is not operational. It is verbal.
ere are three words that can immediately shi how customers perceive you: “Take care of.”
It sounds simple because it is simple. And that is precisely why it works.
“I’ll Handle It” vs. “I’ll Take Care of It”
When a client emails about a rush order, a logo revision or a missing portion of an order, most of us respond automatically with one of the following statements: “Okay, I’ll handle it,” or “I’ll deal with it,” or “I’ll look into it.”
All of these responses technically signal compliance because you are acknowledging the request and you are committing to action.
But if you pay close attention to the underlying tonality of those responses “I’ll deal with it” insinuates friction;
“I’ll handle it” sounds procedural, and “I’ll look into it” feels aloof.
Now compare that to: “I’ll take care of it.”
It’s the same commitment but it conveys a completely di erent emotional impact. To acknowledge that you will “take care of,” the issue which has arised implies ownership and protection.
It signals that the request will not just be processed, but guided to completion. It reassures the client that someone is personally accountable.
In a relationship-driven business like ours, that distinction matters.
Why It Works in Our Industry
Promotional products are o en tied to deadlines that are rigid: trade shows, corporate launches, client events, employee onboarding programs.When something goes wrong, stress levels tend to spike quickly.
Your customer is not just ordering polos or drinkware. ey are managing internal stakeholders, budgets and brand expectations. When they reach out to you, they are looking for reassurance from a trusted advisor as much as resolution.
Saying “I’ll take care of it,” calms the temperature. It tells them they do not need to chase you and that you see the issue as yours to manage.
For distributors working with demanding corporate buyers, that language builds trust and loyalty. For suppliers supporting distributors under pressure, it strengthens partnership. For decorators managing tight production windows, it reinforces reliability.
Words create atmosphere. Atmosphere builds condence.
It Changes Internal Culture Too
is phrase is not only powerful with customers. It elevates internal communication as well.
When a colleague asks for help with a last-minute spec sample or an art proof correction, responding with “I’ll take care of it,” feels collaborative. Contrast that with “Fine, I’ll handle it.” One builds teamwork. e other builds quiet resentment.
Culture is shaped in small moments. If leaders in distributorships and supplier organizations consistently model language that re ects care and ownership, it ripples outward. Teams begin to mirror it with clients.
And in an industry where service di erentiation is o en the deciding factor, that cultural tone becomes a competitive edge.
Using It to Grow Accounts
ere is another subtle bene t to these three words.
ey open the door to additional business. A er resolving an issue, you might say: “Would you like us to take care of inventory tracking on this program going forward?” - or - “Do you want us to take care of coordinating decoration with your other locations?”
Notice the shi . “Take care of” positions additional services as support, not sales pressure, and it frames expansion as simpli cation for the client.
In a sector where margins can be tight and competition is erce, growing existing accounts is o en more pro table than chasing new ones. Language that makes customers feel supported makes those conversations easier.
A Small Shift With Outsized Impact
No one wins business solely because of a phrase. Operational excellence, competitive pricing and product knowledge are paramount. But communication shapes perception. And perception shapes loyalty.
e next time a client emails with urgency, you know what to say! ose three words signal accountability, calm and care. And in a relationship business, that is what clients remember most.
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News {Business Development}
Golf, continued from Page 1
ers in the promotional products industry, that growth represents more than just a positive headline. It signals a meaningful expansion of opportunities across apparel, accessories, corporate events and branded merchandise programs.
Simply put, when golf grows, the promotional products industry grows alongside it.
A New Baseline for Participation
According to the 2026 Pulse Report from the National Golf Course Owners Association (NGCOA), the Canadian golf industry delivered an impressive year in 2025.
Rounds played increased 7.9 per cent, marking the h increase in the past six years. Even more striking is how participation compares with the pre-pandemic era. National golf activity now sits 36.4 per cent above 2019 levels, a powerful indicator that the surge that began in 2020 has not faded.
Instead, the game has established a new baseline.
“ is year’s Pulse Report con rms that golf’s growth is not a short-term trend but a structural shi in participation,” said Jordan Vizena, Managing Director of Research & Membership for NGCOA Canada. “Operators across Canada have successfully converted increased interest in the game into sustained engagement and stronger business performance.”
For the promotional products industry, this structural shi opens the door to new long-term partnerships.
More rounds played means more golfers purchasing equipment, apparel and accessories. It also means more golf leagues, more club events and more tournaments. Each of these touchpoints creates opportunities for branded merchandise programs.
Distributors may nd opportunities working directly with golf courses to supply pro shop merchandise such as branded hats, polos, outerwear and accessories. Courses increasingly look for creative retail o erings that blend performance apparel with lifestyle appeal.
Decorators may also see increased demand for customized merchandise tied to leagues and club events.
Weekly league champions, member-guest tournaments and club championships o en feature prizes or participant gi s that
Golf naturally blends sport, lifestyle and business networking, making it one of the most powerful environments for branded merchandise.
can be personalized with club branding.
As golf participation grows, so does the ecosystem of events and retail programs surrounding the sport.
Additional indicators reinforce just how broad the game’s momentum has become.
Golf Canada reported 11.2 million scores posted through the Golf Canada App in 2025, a new record, by more than 360,000 Golf Canada members across 1,550 clubs nationwide. e surge in digital score tracking re ects both rising participation and a more engaged gol ng community.
e growth is also extending to the next generation of players. First Tee Canada, the youth development program that introduces young Canadians to the game, reached more than 106,000 participants in 2025, a 25 per cent increase year over year. Since launching in 2021, the program has introduced over 276,000 young Canadians to the sport.
For the golf industry and the businesses connected to it, these trends signal something important. e pipeline of future golfers is expanding, suggesting that participation levels may remain elevated for years to come.
The Ripple E ect on Promotional Products
When participation rises, the ripple e ect extends well beyond the course itself.
Golf facilities are businesses with multiple revenue streams. In addition to green fees and memberships, they generate income through food and beverage, retail shops, tournaments, leagues and corporate events.
Each of these touchpoints represents an opportunity for branded merchandise.
As participation grows, so does demand for items like performance polos, caps, golf balls, towels, outerwear and accessories. Many courses are expanding their retail o erings to capture this momentum, while corporate sponsors are increasing their presence at tournaments and charity events.
For distributors, this presents an opportunity to build deeper relationships with golf operators and event organizers.
Some distributors are now o ering complete tournament merchandise packages, bundling together items such as logoed golf balls, welcome kit apparel, prize table merchandise and sponsor giveaways.
By providing turnkey solutions, distributors can position themselves as partners in event planning rather than simply product suppliers.
Decorators may also nd opportunities in short-run customization. Many tournaments now feature limited-edition
Golf, continued on Page 12
News {Business Development}
Golf, continued from Page 10 merchandise tied to speci c events or sponsors. Being able to produce smaller batches of high-quality branded goods quickly can give decorators a competitive advantage.
As golf activity expands, the demand for event merchandise programs is expanding right alongside it.
Golf Apparel Goes Mainstream
Another factor fueling demand for golf-related promotional products is the evolution of golf apparel itself.
Over the past decade, the category has undergone a transformation. Performance fabrics, athletic cuts and versatile designs have replaced the rigid styles that once de ned the sport.
Today’s golf apparel is designed to transition seamlessly between environments. A modern golf polo may be worn on the course, at a casual business meeting or during travel. Quarterzips, lightweight jackets and technical outerwear have become everyday wardrobe staples for many professionals.
is shi has elevated golf apparel into a broader lifestyle category.
For decorators and distributors, that versatility signi cantly expands the potential market for golf-inspired merchandise.
Companies increasingly use premium golf apparel as corporate gi s, employee recognition items and executive-level client gi s. A stylish quarter-zip or performance polo featuring subtle branding may be perceived as more desirable than traditional corporate apparel.
ere is also growing interest in co-branded merchandise tied to golf events. For example, a corporate sponsor may produce limited-run apparel combining its logo with the branding of a speci c tournament or golf club.
For decorators, this creates opportunities to showcase premium embellishment techniques such as embroidery, tonal branding or subtle logo placements that elevate the perceived value of the product.
As golf fashion continues to blend with everyday style, branded golf apparel is becoming one of the most versatile promotional categories available.
For distributors and decorators, golf’s resurgence is opening the door to new merchandise programs, retail partnerships and expanded tournament branding opportunities.
A Younger, More Diverse Audience
e current growth cycle in golf is also being driven by a more diverse audience than in previous decades.
Younger players have entered the game in large numbers and many courses have responded by modernizing their facilities, experiences and adding entertainment-oriented programming.
Technology has also played a role. Golf simulators, mobile tee-time booking platforms and digital scoring apps have made the game more accessible and engaging for a new generation of players.
For suppliers and distributors, this shi in demographics creates new opportunities to rethink traditional golf merchandise.
Younger golfers o en gravitate toward lifestyle-oriented products rather than purely functional items. Branded trucker hats, retro-inspired golf towels, minimalist ball markers and performance hoodies are gaining popularity among this audience.
Decorators who can help brands create merchandise that feels contemporary and design-forward may nd strong demand in this evolving segment of the golf market.
The
Corporate Event Engine
Corporate tournaments are one of the most powerful drivers of branded golf merchandise. ese events o en serve multiple purposes: companies use them to strengthen client relationships, recognize top performers and support charitable initiatives.
e event environment lends itself naturally to promotional products. Welcome kits may include branded hats, polos or golf balls. Sponsors o en provide items such as towels, ball markers or drinkware at on-course activations. Prize tables frequently feature premium branded merchandise ranging from outerwear to golf bags.
For distributors, the opportunity lies in positioning themselves as merchandise partners for these events.
Some distributors now o er tournament merchandising programs that include event branding, curated gi kits and sponsor merchandise packages. ese programs simplify the planning process for event organizers while creating larger orders and recurring business opportunities.
Decorators may also bene t from the growing popularity of charitable golf tournaments. Many nonpro t organizations host annual golf events as major fundraising initiatives, o en purchasing branded merchandise for participants and sponsors.
As participation in golf grows, so too will the number of tournaments looking for distinctive merchandise programs.
Stability Heading into 2026
e recent NGCOA report suggests that the industry is entering a period of greater stability.
A er several years of rapid expansion, operators expect continued growth in 2026, though at a more moderate pace.
Macroeconomic conditions appear somewhat steadier as well. In ation has returned closer to the Bank of Canada’s target range and small business con dence has improved.
For the promotional products industry, this stability may prove just as important as growth.
A stable and expanding golf industry allows distributors and suppliers to build predictable relationships with golf courses, event organizers and corporate sponsors. Instead of chasing short-term spikes in demand, companies can develop long-term merchandise programs tied to annual tournaments, league events and seasonal promotions.
For distributors willing to invest in these relationships, the golf market may become a consistent and reliable source of business.
A Long Fairway Ahead
e resurgence of golf in Canada is proving to be more than a temporary phenomenon.
Participation levels have grown to historically high levels, revenues continue to exceed expectations and facilities across the country are adapting to serve a broader audience of golfers.
As more Canadians embrace the game, the demand for branded apparel, accessories and event merchandise will continue to expand.
For the promotional products industry, this momentum presents a unique opportunity. e growth of golf represents one of the most promising growth opportunities in the promotional products landscape today.
And for those ready to engage with the market, the fairway ahead may be longer than ever.
As golf activity expands, the demand for event merchandise programs is expanding right alongside it.
Loose Lips, Lost Orders:
Protecting Your Reputation in a Relationship Business
By Adriano Aldini, Imprint Canada
If you have been in the promotional products industry long enough, you have likely seen it happen.
A company posts a frustrated rant on social media. A distributor res o a blunt email about a delayed shipment. A decorator vents about a di cult client within earshot of the showroom.
None of these moments feel catastrophic at the time. But
in a relationship-driven business like ours, small indiscretions compound quickly. Reputations are fragile. And in an industry where referrals, repeat orders and trust are everything, how we communicate matters as much as what we deliver.
Here are some of the most common workplace missteps and how to avoid them.
1. Emailing Customers With Bad News
Delays. Backorders. Tari impacts. Pricing adjustments. Art revisions...bad news is part of doing business, especially in an industry that depends on global supply chains and tight event timelines.
e mistake is not the bad news itself but in how it’s delivered.
Email feels e cient. But tone does not travel well in text. What you intend as transparent can o en land as cold, defensive or dismissive. What’s worse, once an email is sent, it can be forwarded, copied to senior management or screenshotted. A simple production delay can spiral into a chain of escalations that consume hours of management time and erode goodwill.
In most cases, a phone call is the smarter move. Even better, if the relationship warrants it, handle it face-to-face. Voice carries empathy. It allows for immediate clari cation. It gives you the chance to acknowledge frustration and o er solutions in real time.
For companies managing corporate clients or suppliers supporting national accounts, this distinction is critical. A ve-minute call can preserve a ve-year relationship.
A useful rule: if the news could disappoint or cost someone money, pick up the phone.
Bad news is part of doing business, especially in an industry that depends on global supply chains and tight event timelines.
2. Airing Internal Problems to Customers
“We’re short-sta ed;” “Our production team dropped the ball.” is communication may feel honest, it may even feel relatable, but it is almost always a mistake.
Customers do not want a backstage tour of your internal dysfunction. When you disclose communication breakdowns, sta ng shortages or internal politics, you are not building transparency. You are undermining con dence.
In the promotional products sector, buyers rely on you to coordinate multiple moving parts: sourcing, decoration, compliance, logistics and branding. If they sense internal chaos, they start to wonder what else might go wrong. And in a competitive marketplace, that doubt can quickly send them to one of your many competitors.
If there is an internal issue a ecting a project, frame it around solutions, not blame.
Instead of: “We’re short-sta ed and that’s why this is late.”
Try: “We experienced an unexpected production bottleneck, but here’s what we’re doing to ensure you receive your order in time.”
Ownership builds trust. Excuses erode it.
3. Complaining About Customers to Co-Workers
Every company has “that” client. e one with lastminute changes; the one who negotiates every last penny; the one who calls three times a day for updates.
Venting might seem harmless. It can even feel like team bonding. But when le unchecked, it becomes engrained in the company culture.
Venting is rarely ever harmless.
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To those of us who regard nightclubs as a distant blurry memory from younger years, this lure might not result in an impulsive credit card purchase. However, neon inks do not just cater to the nightlife crowd, with the vibrant pink, orange, yellows, blues and green colours making designs stand out in daylight and generate that wow factor everyone can appreciate.
Neon inks are luminescent. Luminescence is the emission of visible or near-visible electromagnetic radiations due to absorption of energy other than heat. To you and I, it means “it makes things glow.”
Neon inks are, in fact, fluorescent, which means the emission is immediate and, therefore, generally only visible if the light source is continuously on (such as UV lights) but does not continue glowing if the light source is turned off.
How Do Neon Inks Actually Perform?
We have already seen some pretty interesting results on neon-capable devices tested to date.
e rst device we tested was the Ricoh Pro 10 (also available as the Azon Primo+ Neon X). e 60cm roll-fed printer has the standard CMYKW inks plus four neon inks— magenta, yellow, orange, and green. e Pro 10 includes print modes that allow printing in just CMYKW mode or CMYKW + neon mode. In the latter, the neon magenta and yellow are incorporated into the standard ICC pro le and used to a greater or lesser extent in the creation of every colour within the device gamut. All four neon ink colours can also be used in their pure form when spot colour layers are added to the design le.
As expected, using the CMYKW + neon mode provided a larger colour gamut: In fact, we measured a colour space 27% larger in HQ mode when printing on white t-shirts (see Figure 1)
is larger colour space re ected in the reproduction of more realistic metallics, healthier skin tones and brighter memory colours. It also resulted in superior colour matching, with Home Depot Orange (PANTONE 165C) dropping from a 7.24 DeltaE in CMYKW mode to an incredible 2.56 in CMYKW+neon mode.
e second printer with ‘glow-power’ under test is the Pronto Neon from Croatian vendor Azon. is compact desktop device comes with four colour channels plus white ink, with the standard magenta and yellow inks being
replaced by neon equivalents. ere is a second model in the Pronto series that does use standard CMYK inks. Azon advises that the Neon version makes up 70 per cent of Pronto sales which is not surprising as the device o ers something unique for the Etsy-style small business. One of the user-friendly features we liked on the Pronto Neon was that there is no need to create spot-colour layers to get maximum neon impact, a bene t that will be appreciated by small shops that may not have a graphic artist.
However, it is not all rainbows and unicorns. e switch out of standard magenta and yellow inks does come with its limitations. e device is not suitable for some work involving realistic colours like skin tones, foods or spot colour matching brand work.
e latest device we have tested with neon inks is the 13—yes, 13!—colour device from Chinese vendor Keditec. is device includes four uorescent inks—magenta, yellow, orange, and green. Unlike the other two devices the Keditec neon inks are only utilized as a spot colour and not integrated in the icc colour pro le. However, with its RGBOr that are integrated into the icc pro le those looking for large colour gamut capabilities will not feel short changed.
How Do Neon Inks Stand up to Prolonged
Washing?
Due to the more challenging chemical nature of pho-
toluminescence inks, we were interested to see how well they stood up to repeated wash/tumble dry cycles. We were pleasantly surprised to see that even a er 20 cycles, the quality of the garments printed on the Azon Pronto Neon were still at a very high level, with no ne detail degradation and excellent stretch resistance.
e colour gamut had shrunk a little more than average, and the luminescence under UV light was marginally less intense. Having said that, the impact is minor and a clubber would still look great dancing the night away.
Is the Market Embracing Neon Inks?
I ran a poll on LinkedIn to see where the market was in terms of embracing neon. A quarter of the responders indicated they either had or were looking to buy neon in the next 12 months. Interesting, only 18 per cent thought that neon ink could command a higher premium than CMYK alone. at is not to say that neon ink couldn’t open up new doors or help close sales.
Take a look at this conversation below that I had with a senior graphic designer, when she realized the extra creative options neon could add to her client o erings.
Conversation
“Is there a glow in the dark version? Would be great for evening event apparel.” –Sr. Graphic Designer & E-Commerce Specialist
“Hi (redacted name) the neon inks for DTF are uorescent so they emit light immediately when the light source is on (i.e. a UV light in a nightclub for example) then they will glow.” – David Sweetnam
“very cool, I just assumed NEON INK in apparel world meant ‘brighter, unique colors.’ This adds an entirely new marketing plan on my end for certain clients. Thanks!”
Figure 1: 27% larger colour space with neon inks versus the solid CMYK only print profile.
Richer gold metallics with neon inks on the right versus CMYK only image on the left”
“Daylight (left) and Night time under UV (right)
Neon spot fills shining through on the Keditec print”
Luminescence after 20 washes (bottom) versus unwashed (top)
No Bulls**t. Just Great Transfers.
When team members regularly mock or complain about customers, the tone of the entire organization shi s. e language seeps into emails. e body language changes on calls. e service mindset erodes.
Customers are perceptive, and they quickly pick up on subtle cues. Whether it’s a slightly impatient tone, or a delayed response, or even a transactional attitude instead of a consultative one, your customers will notice.
In our industry, where long-term contracts, repeat programs and seasonal campaigns are common, contempt can be very expensive!
Leaders in organizations should be especially vigilant here to address the root cause instead of letting cynicism spread like a virus. If complaining becomes normalized, it signals deeper issues around training, workload or account management.
It is fair to debrief internally when projects are challenging. But those conversations should be professional, solution-focused and limited to the appropriate context.
4. Over-Sharing on Social Media
e lines between personal and professional have blurred. Many sales professionals actively use LinkedIn, Instagram, Facebook and TikTok to build their brand.
When done well, these channels can elevate credibility, generate leads, build social proof and grow the company’s bottom line. When done poorly, it can damage both individual and company reputations.
Rants about clients or sarcastic posts about “clueless buy-
ers”; political arguments that alienate half your audience; photos from trade shows that inadvertently reveal condential information are all business killers,
In a B2B environment like ours, social media is not about personal expression but rather a public extension of your company brand, culture and focus.
Before posting, ask three questions:
1. Would I be comfortable if my biggest client saw this?
2. Would I be comfortable if my CEO saw this?
3. Does this add value or just vent emotion?
If the answer to the rst two is no, or the third is questionable, do not publish.
5. Thinking Twice Before You Hit Send
e common thread in all these examples is impulse. We move quickly in this business becuase deadlines loom, pressure is constant and emotions can run high.
But speed without re ection is where reputational damage begins. A simple pause can prevent hours of cleanup.
Before sending an email, re-read it for tone. Before escalating a complaint, consider whether a direct conversation would resolve it faster. Before venting, ask whether you are solving a problem or spreading negativity.
Suppliers depend on distributors. Distributors depend on decorators. Everyone depends on end buyers trusting that their brand is in capable hands.
Reputations in this sector are built over years and can be compromised in moments.
In the end, professionalism is not about being perfect, but about being intentional. oughtful communication signals competence, while discretion signals maturity. And restraint o en signals leadership.
In a business where word travels quickly across trade shows, buying groups and LinkedIn feeds, protecting your reputation is not just personal hygiene. It is strategic advantage. ink twice. en speak.
COMMUNICATION
CHECK: THE 10-SECOND RULE
Before you send the email, post the message or vent your frustration, pause for 10 seconds and run through this quick checklist:
1. Is this the right channel? If the message involves bad news, tension or disappointment, a phone call is often better than an email.
2. Is the tone professional? Reread the message as if you were the customer receiving it. Does it sound helpful or defensive?
3. Am I solving or explaining the problem? Customers care less about why something went wrong and more about how you are fixing it.
4. Would I say this in front of the client? If the answer is no, it probably should not be written, posted or said in the workplace.
5. Could this be forwarded or screenshot? Assume every email and message could be shared. Write accordingly.
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Five Ways to Protect Your Bottom Line in the Age of AI
By Joe Curcillo
AI has moved from shiny headline to background noise. It dra s reports, crunches numbers, and spits out answers before you nish your co ee. Impressive, sure.
But here’s the truth: AI doesn’t carry consequences. It doesn’t look a client in the eye. It doesn’t feel the ripple e ects of a decision. It doesn’t even care. And it sure doesn’t take responsibility for your bottom line.
If the answer that arti cial intelligence generates tanks your revenue, alienates members, or erodes trust, you’re the one le holding the bill. at’s why strategy and the leadership behind it, matters more than ever. No algorithm owns the outcome. You do.
So let’s move past the hype. Here are ve deliberate moves you can make right now to protect your bottom line and lead beyond the prompt.
1. Sit With the Fog
AI thrives on clarity.
You ask, it answers. But authentic leadership lives in the fog, where messy, high-stakes decisions, trade-o s and consequences collide.
Decisions on budgets, hiring cycles, strategic shi s are not clean equations; they’re ambiguous, political and require human nuance.
AI can dra a neat pro/con list. Your job is to pause and ask: What’s missing? Who wins? Who loses? What happens next?
If you skip that step, the hidden costs will show up later as disengagement, member churn, or bad investments.
Picture a company reviewing a new initiative. e
AI doesn’t carry any consequences for damages to your
AI-generated summary makes the case sound airtight. But the leader who slows down, who asks, “What does this mean for our employees? What message does this signal to our clients and partners?”
ese questions can be critical and they can save an organization from a six- gure mistake.
Do this now: At your next meeting, call a “Fog Check.” Ask the three questions: “What’s missing? Who wins? Who loses?”
Don’t let the quick, clean and easy answer become the costly one.
2. Keep Ethics at the Centre
AI doesn’t care if the answer is fair, inclusive, or aligned with your mission, that’s your job. AI simply optimizes. Businesses don’t just need to move fast, they’re trusted to make the correct decisions. Shortcuts that ignore ethics or facts show up later as lawsuits, reputational hits, and fractured relationships. at’s not a side issue. at’s a direct strike on your bottom line.
We’ve all seen organizations save weeks of e ort by letting AI automate outreach—only to discover the model baked in subtle bias that alienated the very people they most needed to reach. e “time savings” evaporated into months of damage control.
Do this now: Before green-lighting an AI-driven idea, ask: Does this align with our values? Would I defend this decision ve years from now? If not, stop.
3. Think in Systems, Not Silos
AI speeds up silos, marketing automates campaigns, nance accelerates forecasts, and operations run smoothly. It all looks good until those isolated wins collide.
Shortcuts that ignore ethics or facts show up later as lawsuits, reputational hits, and fractured relationships...That’s a direct strike on your bottom line.
AI, continued on Page 24
bottom line.
News {Business Development}
Good leaders - the ones who can see the whole picture before it beomes clear - know that a $10,000 savings in production isn’t a win if it creates a $15,000 customer experience problem.
Your job isn’t to celebrate local brilliance. It’s to orchestrate the system. Otherwise, the hidden costs will eat your margins alive.
ink about your own teams: When IT rolls out a new platform without consulting HR, the disruption isn’t just technical, it’s cultural. AI multiplies the risk when every department starts adopting tools in isolation.
Do this now: Assign a “system scanner” to your next initiative. eir role is to ag downstream impacts before nal sign-o .
4. Synthesize, Don’t Just Search
Anyone can search for answers. e internet fostered that and now AI has made it look trivial.
But leadership isn’t about collecting inputs, it’s about creating meaning, focus and direction.
ink of a orchestra conductor: every instrument makes noise on its own, but only with synthesis does it become music. Same with leadership; you’re the one who connects the dots between data, context and customer experience. at’s where your margin is made. It is not in the dra that AI spits out, but in the connections only you can make.
A leader who notices that a single line in a market report echoes a member’s frustration last week is doing more than simply analysis. ey’re incorporating actual real-life impacts into future strategy. at’s not a “nice to have.” It’s the di erence between a good idea and a pro table one.
Do this now: Before proceeding, demand at least one hidden link between data, feedback, and long-term strategy in your next planning session.
A $10,000 savings in production isn’t a win if it
creates a $15,000 customer experience problem.
5. Protect the Human Work
AI will keep getting faster. at’s not the threat. e danger is forgetting the work only humans can do.
Machines don’t build trust. ey don’t mentor. ey don’t sense when silence in a room means resistance. at’s the work that keeps members engaged, employees loyal, and revenue steady.
Don’t outsource it. Double down.
Make time for mentoring, storytelling, and coaching. at’s not so work, it’s bottom-line protection. When people feel seen and supported, they stay. Retention, trust and loyalty are valuable currency.
Do this now: Block 30 minutes this week for a conversation that’s not about tasks, only trust. Meet with a stakeholder, employee, or partner.
Horizon Check
You don’t need to outrun AI (that’s impossible). You need to use AI to build better systems and lead beyond it. e leaders who thrive now aren’t the ones who chase speed or shiny tools. ey’re the ones steady enough to sit in ambiguity, disciplined enough to keep ethics central, wide-eyed enough to think in systems, skilled enough to synthesize, and human enough to protect the work only people can do.
at’s what holding the horizon means: keeping your eyes xed on long-term direction while navigating the
fog of daily complexity. AI can generate. But only leadership delivers. Protecting your bottom line isn’t about the machine.
Do the ve things well that AI cannot.
AI LEADERSHIP CHECK
Before acting on an AI-generated answer, pause and ask:
1. What Are We Missing?
What context, stakeholders, or long-term effects are absent from the output?
2. Are There Winners and Losers?
Could this solution benefit one group or department while harming or negatively impacting another?
3. Would I Defend This Publicly?
If this decision was made to be common knowledge among customers and peers, would you confidently stand behind it?
If the answer to any of those questions is unclear, slow down before moving forward.
Remember: Speed saves time, but good judgement protects your bottom line.
WEARABLES WEARABLES
Nike Club Fleece Elevates Your Game
Luxor Performance Cap
Meet your new course classic. The Luxor Performance Cap blends sleek style with serious function, featuring FERSTDRY™ moisture wicking, UV protection, and a modern nebula jacquard design with matching mesh peak insert. Structured fit, lightweight feel and four sharp corporate colours make it the perfect cap for tournaments, teams, and logos that deserve to be seen.
For more information, please visit www.fersten.com for
GEO Bucket Hat
Spring 2026 brings longer days on the course and renewed energy on the job site. The GEO Bucket Hat from Atlantis Headwear delivers relaxed style for both. Made from 100% recycled polyester with a loose, easy fit, it’s a sustainable essential for golf rounds, spring workwear, and life outdoors.
For more information visit: corporateworkapparel.com or www.sportex.com
Reversible Soft Mesh Traffic Safety Vest
Big K’s new BK121 Reversible Soft Mesh Traffic Safety Vest delivers added versatility with two high-visibility colour options in one garment—orange on one side and lime on the other. Made with breathable mesh for comfort, it features 5-point tear-away construction, practical storage, dual radio straps, and 4" reflective tape. Custom imprinting is available, making it ideal for branded safety programs and corporate visibility. For more information, please visit www.bigkclothing.ca
Athletic Rope Cap
The Nike Club Fleece Sleeve Swoosh ½ Zip (NKDX6718 / NKDX6720) is designed for comfort on cool mornings and effortless style at the clubhouse. Durable construction, soft fleece, and contrast Swoosh branding create elevated appeal for undeniable brand power on the course. Available in adult and ladies’ styles for coordinated golf programs.
For more details, please visit www.sanmarcanada.com
Adidas Texture Stripe Polo
S&S Canada is introducing the Adidas Men's Textured Stripe Polo. Style A704 is constructed from an 86/14 recycled polyester/elastane blend and features a premium Jacquard texture and a textured stripe outlook. This polo offers a regular fit with self-collar and three-button placket.
For more information, please visit en-ca.ssactivewear.com
Performance Reversible Mesh Tank Top
Embrace retro vibes with this five-panel rope cap that combines lightweight performance fabric with old-school fashion for a fresh take on a vintage look. Style i7256 features a modified flat visor and an adjustable plastic snapback closure. This Athletic Rope Cap delivers UV protection & moisture wicking properties and comes in a wide range of great colourways.
For more information, please visit www.dmlcreation.com
Canada Sportswear is offering its Adult Performance Reversible Mesh Tank Top. Style S04480 comes in a range of great colours and reverses to white on all colourways. Features include 100% polyester open hole mesh with wicking and anti-bacterial finishes, unique cationic yarn and dye for easy printing, and a woven label/name patch at wearer's left hem. This style is open at the body hem for easy decoration and is also available in youth style S4480Y.
For more information, please contact 1-800-659-5174 or visit www.canadasportswear.com
Jerzees NuBlend®
Quarter Zip
6 Panel Light Brushed Trucker Cap
KC Caps' best seller - style 6420 - is the perfect mesh back cap designed for promotional programs and everyday wear. With a light brushed cotton front and poly mesh back panels, you can add any logos and decorations with ease on the front, side and back. Finished with a self-fabric Velcro closure for easy adjustability, and available in a wide range of solid and two-tone colours, this cap is an excellent choice for corporate promotions, events, and branded merchandise.
For more information, please visit www.kccaps.ca
JERZEES NuBlend Unisex ¼ Zip (Style 995MR) is made with pill-resistant NuBlend® fabric and features a tear-away label, and high-stitch density for smooth printing. Constructed from a 50/50 blend to ensure durability, minimal shrinkage, this premium blank canvas is perfect for creative expression and comes in 12 vibrant colours. This garment empowers individuality and style through decorated apparel that inspires confidence and connection. Stocked In Canada. For more information contact canadacustomerservice@fotlinc.com
Volante H2X-DRY 1/4 Zip Pullover
The Volante H2X-DRY® 1/4 Zip Pullover (FPL-2W) features an ultra-soft touch 5-ounce single jersey fabric made with equal blend of GRSCertified Polyester and polyester with spandex for added stretch and recovery. H2X-DRY® moisture management technology draws moisture away from the skin, helping you to maintain optimal body comfort. Self-fabric collar for maximum comfort. UPF Rating of 50+ protects the skin from the sun’s rays. Available in a coordinating Men’s style (FPL-2M), this Pullover comes in Midnight Heather, Retro Blue Heather, Charcoal Heather and Granite Heather colourways.
For more information, please visit www.stormtechperformance.com H2X-DRY
Softness, Redefined
AJM is proud to introduce 6C630M. Made with a new innovative polyester fabric, it has the soft feel of cotton but has 4/5 colourfastness against fading in sunlight, making it ideal for those working or being outdoors. Made in a 6-panel “Constructed Full-Fit” shape, with an elastic tuck-in velcro closure; allowing for a snug and comfortable fit. Available in 5 solid colourway.
For details, please contact A.J.M. International at 1-800-361-6256 or visit www.ajmintl.com
Chicago Performance Polo
Quarter Zip Holloway Pullover
Momentec Brands is offering the Court ¼ Zip Pullover, Style # 223127 from Holloway. This Eco-Revive stretch pullover features moisture-wicking fabric, quarter-zip styling, and self-fabric cuffs and bottom band for everyday team wear.
For more information, please visit www.momentecbrands.ca
The Chicago Performance Polo delivers sporty comfort with bold colour-block styling that looks sharp from tee-off to clubhouse. Built in breathable 100% polyester piqué with FERST-DRY™ anti-snag and antibacterial tech, it keeps players cool and fresh all day. Easy to brand, available in eight standout colours. For more information, please visit www.fersten.com
Turbo Mesh Athletic Short with Pockets
Canada Sportswear introduces the Turbo Mesh Athletic Short with Pockets. Style P04485 is constructed from 100% polyester open hole mesh and delivers a wicking and anti-bacterial finish. Fully lined with polyester tricot knit, these shorts are made with unique cationic yarn and dye for easy printing. Detailing includes an elastic waistband with drawcord, side seam pockets and a tear-away label. Also available in Youth P4485Y. These shorts are available in Black and Navy.
For details contact 1-800-659-5174; www.canadasportswear.com
Cotton Twill Bucket Hat is On-Trend on the Green
A fresh fairway favourite for the season ahead. The ATC™ Everyday Cotton Twill Bucket Hat (C1302) delivers laid-back course vibes with a relaxed brim and multi-row stitching built for sunny rounds. Lightweight, breathable, and effortlessly cool, it’s the ideal canvas for clubhouse merch, charity tournaments, and branded giveaways.
For more details, please visit www.sanmarcanada.com
Relaxed Golf Cap
A classic dad cap, perfected for the golf course. Comfortable, relaxed, and effortlessly stylish, it’s a go-to favourite for golfers who value both performance and laid-back appeal. Style i1002 features a unstructured low-profile six panel construction with a washed chino twill and a fabric strap with antique brass sliding buckle. Available in a wide range of great colourways. For more information, please visit www.dmlcreation.com
NuBlend® Unisex Hood
Kemi Performance 1/4 Zip
The Kemi Performance ¼-Zip is the perfect spring golf mid-layer, combining stretch comfort with FERST-DRY™ moisture control and anti-bacterial freshness. Lightweight, breathable and polished with a clean mock-neck silhouette. Add your logo and turn this wellness-inspired pullover into a premium branded essential.
For more information, please visit www.fersten.com
Women's Sierra Lightweight Vest
JERZEES NuBlend Unisex Hood (Style 996MR) is a premium blank canvas designed to maximize creative expression. Made with pill-resistant NuBlend® fabric, tear-away label, and high-stitch density for smooth printing, the 50/50 blend ensures durability and minimal shrinkage. Available in 51 vibrant colours, it empowers individuality and style through decorated apparel that inspires confidence and connection.
For more information contact canadacustomerservice@fotlinc.com
Constructed Jersey Knit Mesh Back Cap
A modern take on the classic trucker cap, Style 8964 features a structured 6-panel design with a soft 65/35 cotton/poly heather jersey knit front, available in Charcoal or Light Grey. The front panels are paired with contrasting mesh back panels offered in a variety of colours, providing unique colour combinations to complement different logos and branding needs. Finished with a pre-curved peak and adjustable poly-snap closure, this two-tone style is ideal for any sports, promotional programs, and everyday lifestyle wear. For more information, please visit www.kccaps.ca
This packable lightweight vest is built to keep you at your best in mild weather. Style SVX-2WA features a water-resistant outer shell that provides reliable protection in mild wet weather, while the sleek design ensures maximum mobility and perfect fit. When not in use, it easily packs into its own pocket for convenient storage. This jacket is a perfect solution for mild weather conditions.
For more details, visit www.stormtechperformance.com
Cutter & Buck Recycled Women's Full Zip Hooded Jacket
For more details, visit www.cutterbuck.ca
The iconic Roam Eco Recycled Women's Full Zip Hooded Jacket is engineered for exceptional versatility. Designed for year-round active life, this full-zip hoodie features high quality certified eco-friendly recycled polyester, rayon and double knit spandex to ensure unparalleled comfort and performance.
True North 5-Panel Snap Back Cap
Canada Sportswear's True North Cap (Style H08355) is made from a 80/20 recycled polyester / cotton twill construction. This cap features a structured 5-panel mid-profile construction with an adjustable snap back closure, precurved visor with 8 rows of topstitching and a tear-away label and tear-away embroidery backing for easy decoration. Available in a great range of colourways to suit any promotional campaign.
For details, please contact 1-800-659-5174 or visit www.canadasportswear.com a back
Swindon Lightweight Jacket
The Swindon Lightweight Jacket is your go-to spring shell, featuring breathable mesh lining, waterproof protection, critically seam-sealed construction, and easy E-Zip™ embroidery access. With warmth rating 1 and sleek styling, it’s perfect for windy tee times and rainy tournaments. Functional and logo-ready, this jacket keeps brands visible in any forecast.
For more details, please visit www.fersten.com
Unisex Drop Shoulder 1/2 Zip Hoodie
Just Like Hero is showcasing the ultimate unisex fulllength oversized 1/2 zip hood. Style HERO-4220 targets the modern, style-conscious consumer regardless of gender. This premium garment seamlessly blends contemporary streetwear aesthetics with luxurious comfort, perfect for brands looking to make an inclusive statement in fashion. Visit www.justlikehero.com for more details
Solid Half-Pipe Cap
Style 8368 features a structured cotton twill 6-panel design with a pre-curved peak highlighted by a contrast piping along the edge of the brim. This detail creates a subtle underline that complements and enhances logo and brand visibility, making it a versatile choice for promotional use. With a performance sweatband for added comfort and a self-fabric Velcro closure for an adjustable fit, this cap is a great fit for any sports day or everyday wear. Available in a variety of colour combinations, choose yours to add a special effect to your brand. For more information, please visit www.kccaps.ca
Two-Tone, Rope Cap
AJM adds a second rope cap with style 5170M. This unique cap sports a two-tone 5mm thick rope along the base of the front panel. The cap is entirely made with polyester fabric, in a 5-panel, “Constructed Pro-Round-Five” shape. It features deluxe buckram laminated front panels with Pro-stitch, a slightly curved peak with 8 rows of stitching and comes with a plastic adjustable back strap. For a similar style with mesh back, see style 5160M.
For more details, please contact A.J.M. International at 1-800-361-6256 or visit www.ajmintl.com
Short Sleeve Polo Shirt
Los Angeles Apparel is showcasing the 18/1 short sleeve polo (Style 18412GD). Made of from 6.5 oz. cotton jersey for everyday versatility, this polo delivers the same generous fit and dropped shoulder as the popular 1801GD Garment Dye T-shirt. With a 2-button placket for a casual feel, this polo is shrink-free as a result of garment dyeing and has a naturally broken-in texture. This item is a garment dye product. For more details, please visit www.losangelesapparel.net
Summit Perforated Cap with Rope
DML Creation's i3056 Summit Perforated Cap combines elevated style and performance with laser-cut perforations, a quick-dry sweatband, and bold rope accent. A polished look that moves easily from tee box to mountain trail, and everywhere in between.
For more information, please visit www.dmlcreation.com
Adidas Women's Fleece Quarter-Zip Pullover
S&S Canada is offering the stylish and versatile Adidas Women's Fleece Quarter-Zip Pullover. Style A601 is made from 100% recycled polyester fleece on main body, with a supple 89 / 11 recycled polyester / elastane woven blend on the front yoke. Detailing includes a regular fit, stand-up collar, drop shoulders, front zippered pockets and a contrast heat-transfer logo on right collar. For details, please visit en-ca.ssactivewear.com
Weekender Perforated Snapback Cap
Momentec Brands is showcasing the Weekender Perforated Snapback Cap, Style # P424 from Pacific Headwear. Perforated side panels and poly/spandex woven stretch fabric, and contrast cording bring breathability and a modern team look to this lightweight snapback. For more information, please visit www.momentecbrands.ca
Cutter & Buck Recycled Men's Polo
The exceptionally soft, iconic and sustainable Coastline Epic Comfort Eco Recycyled Mens Polo is designed to be your favourite versatile polo perfect for your active lifestyle. Move effortlessly in the lightweight, breathable double peached stretch performance jersey feeling airy and weightless on body. Made from recycled plastic bottles, ideal sun protective layer perfect for golf, tennis, WFH, travel, the office or wherever your adventure takes you. Easy to wash and wear. For more information, visit www.cutterbuck.ca layer
Gildan HammerTM
Maxweight T-Shirt
The Gildan Hammer Maxweight T-Shirt is the perfect blend of comfort and durability, making it an essential addition to your wardrobe. Crafted from high-quality cotton, this t-shirt offers a soft feel against the skin while maintaining a sturdy structure for everyday wear. Features include a boxy, oversized fit, taped neck and shoulders, side seams and a tear away label. Available in a great range of colours. For details, please visit www.gildan.com/ca/en
Garment Dye Quarter Zipper
5 Rivers Apparel is showcasing the Garment Dye Quarter Zipper. Style 4850 is crafted from a 14 oz. 60/40 cotton-poly fleece. This midweight layer offers warmth, durability and a soft hand feel. Available in a range of on-trend colours including Black, Camel, Forest Green, Chocolate Brown, Charcoal and Navy.
For details, please visit www.5RiversApparel.com
Basic Small First Aid Kit
RAM International’s FSCSA2S-16UM-24 is a CSA Z1220-24 Type 2 Basic Small First Aid Kit designed for workplaces with 2–25 workers. Packed in a durable 16-unit metal case with gasket, it includes essential first aid supplies for everyday response. Artwork printing on kits is available, making it a practical option for branded workplace safety programs. For details, please visit www.raminternational.ca
Insulated Travel Mug Made with TritanTM by Eastman
AD SPECIALTY AD SPECIALTY
Valentino Gift Set
Travel in style with the Valentino 3-Piece Travel Set, designed to bring elegance and convenience to your journeys. This set includes a stylish toiletry bag, a durable passport holder, and a sleek cardholder. The toiletry bag features a convenient front zippered pocket and a side grab handle for easy access and portability. The passport holder is equipped with RFID protection to keep your personal information safe while traveling. The 6-slot cardholder offers RFID protection to prevent identity theft. Made from high-quality faux leather for a premium look and feel. For details visit www.bugattiwholesale.com
Experience the clarity of glass with the durability of steel. Dezinecorp is proud to introduce the newest addition to their line of nearly indestructible, BPA-free products made with Tritan® from Eastman – 16 oz. Insulated Travel Tumbler (style T7193). Made in Canada, this air-insulated travel mug helps to keep drinks the perfect temperature while on the go. Featuring a push on leak-resistant slide lid and decorated with a stunning full-colour insert, this travel tumbler is the perfect choice for your next gift or give-away.
For more information, please contact DezineCorp at (866) 625-7820 or visit www.dezinecorp.com
Saratoga ModuSpin Gel Glide Pen
Elevate your writing experience with the Saratoga ModuSpin Gel Glide Pen from ADG Promo. Designed with comfort and style in mind, this pen is perfect for those who appreciate the finer details in everyday tools. This fidget-style pen features a smooth spinner at the end and is wrapped in a Softex™ luster finish. Whether you’re jotting down notes or signing off on big ideas, the GelGlide™ ink delivers a fluid, smudge-free performance that keeps up with your pace. Each pen is laser-engraved for a sleek, professional look. For more information, please visit www.adgpromo.ca
Corporate & Tourney Gift Set
The Presidential Golf Gift Set is an ideal way to connect your brand with the high-end game of golf. Your logo is a detachable magnetic ball marker on all items in the custom-branded magnetic closure gift box. This VIP Gift Set includes: a premium Spyglass Cabretta leather golf glove; a Eurofix retractable divot repair tool; a Chromeplated hat clip, and a set of 6 custom logo ball markers. For more information visit thecsigroup.net/topgluv or contact orest@thecsigroup.net
Carhartt® 20-Can Cooler Backpack is Tournament Ready
From the course to the clubhouse patio, this Carhartt® Cooler Backpack (CT89132109) holds up to 20 cans and keeps refreshments close at hand. Seam-sealed, fully insulated and built with comfortpadded straps, it’s perfect for golf tournaments and sponsor prizes. Durable, practical, and built to handle long days on the course. For more details, please visit www.sanmarcanada.com
Storm 15 oz Tumbler
Stay hydrated on the go with Magnus Pen’s Storm Bamboo and Stainless Steel Tumbler. This sleek and stylish tumbler features a complete snap-on safety lid to prevent spills, making it perfect for travel or daily use. With a 450 ml capacity, this tumbler is ideal for both hot and cold beverages. The laser finish on the bamboo base adds a unique touch to each product, making it a one-of-a-kind accessory.
For details visit www.magnuspen.com
Custom Golf Tee Packs
SMG Golf is pleased to offer PromoTees custom golf tee packs. Featuring your customer’s brand, with their story, their way. These fully customized tee packs include either 10 long lasting biodegradable tees or 3 Wedge tees; each feature a 3.5” x 5” header card printed on two sides, allowing customers to tell their story rather than just feature their logo. Use Promo-Tees to introduce new products, highlight a sales promotion, or as an upscale business card. Ideal as a corporate or golf tournament giveaway.
For more information, please contact SMG Golf, Tel: (514) 895-5536; www.smggolf.ca; www.virtualcharitygolf.com
Ready For Any Occasion with Steel Chill-Cups
DezineCorp is excited to highlight their selection of ‘Steel Chill-Cups’ (style M0700). These 16 oz. cups are made in the USA from infinitely recyclable steel. Setting the standard for the future of sustainable drinkware! Available in 3 bold colours—green, red, & grey – and with the option of a clear lid for splash resistant sipping. Choose the perfect cup to complement your occasion. These eye-catching cups add a fun flair and provide perfect branding opportunities for any event! For more information, please contact DezineCorp at (866) 625-7820 or visit www. dezinecorp.com
Handy Multi Tool Has 13 Functions
Magnus Pen is introducing the MT-010 Handy 13-in-1 Folding Multi-tool, complete with a convenient Nylon sheath equipped with a belt loop for easy access. This versatile tool boasts 13 essential functions to tackle a variety of tasks, including pliers, a saw, screwdrivers, knives, wire cutters, and more. Compact and lightweight, this multi-tool is designed for effortless storage and portability, making it the perfect companion for wherever your adventures take you. Laser finish varies subject to the colour of product underlay.
For details visit www.magnuspen.com
Hole Graphix & Tee Signs
SMG Golf is pleased to offer Hole Graphix and Golf Ball Tee signs. Both products are made from a durable polycarbonate material. A permanent print is applied to Hole Graphix and as well can be applied to one or both sides of the Tee signs. A removable vinyl sticker can also be applied to one or both sides of the Tee signs.The product often features tournament branding printed permanently on one side, with a sponsor logo printed on removable vinyl and applied to the other side, allowing for long term flexibility/use of the product.
Looking for the perfect tournament gift? Start planning your 2026 tourney gifts now, with budget-friendly picks; tourney gloves sized on the spot; trending golf must-haves; curated golf gift sets; ecofriendly golf gifts and prizes…The CSI Group has you covered. For more information, visit: go.thecsigroup.net/hub-new or contact Orest@thecsigroup.net
Custom Backpack
This customizable backpack is designed to perfectly blend style, comfort, and functionality. Crafted with durable, eco-friendly materials, it’s built to keep up with your daily adventures while making a statement. This backpack features a 100% customizable recycled plastic (PET) outer shell, and an inner shell made of lightweight, resistant ABS. Detailing includes a padded back and adjustable shoulder straps for maximum comfort, top carrying handles and multiple interior compartments for smart storage and easy access, and side mesh pockets for added convenience. Fits laptops up to 15.6” inches and includes a ridden back zippered pocket. For details visit www.bugattiwholesale.com
Auto Emergency Kit
RAM International’s FSAUTOEK1 Auto Emergency Kit is a practical roadside safety solution equipped with emergency essentials including booster cables, warning triangles, a tow rope, flashlight, and a compact first aid kit. Designed for preparedness on the go, it’s a smart fit for fleet, corporate, and promotional use. Artwork printing on kits is available for custom branded programs. For more information, please visit www.raminternational.ca
Tech Essentials Gift Set
Bring on the golf season with a player-pleasing tech gift set. This set includes a 3-in-1 charger (compatible with all mobile phones, earbuds, and Apple Watch), paired with a rechargeable Bluetooth speaker. Packaged in a customizable vintage-style tin. Perfect for golf tourneys, summer events, and employee appreciation.
For details, please visit: thecsigroup.net/ simplex or contact Orest@thecsigroup.net
Passport 2 Piece Gift Set
Introducing the Bugatti 2-Piece Travel Passport Set, the ultimate companion for travellers. Crafted with care and precision, this set is made from 100% vegan leather, it includes 6 card slots, a slip pocket for passport and for your boarding pass. It features an ID window, allowing you to easily identify your luggage in a crowded airport. This set comes in a gift box.
For details visit www.bugattiwholesale.com
Bamboo Golf Tee Set with Recycled Pouch
The Bamboo Golf Tee Set with Recycled Pouch is the perfect gift for golf events! This eco-friendly set includes six bamboo tees (measuring 2.75”), a durable divot tool, and two ball markers, all secured in a convenient recycled PET drawstring pouch. This set not only meets your on-course needs but also supports environmental nonprofits through a partnership with 1% For The Planet. For details, please visit www.psnca.com
SUPPLIES & EQUIPMENT SUPPLIES & EQUIPMENT
Komodo Flatbed UV Printer
Print Digital Solutions is introducing the Komodo UV1315i Flatbed UV Printer, a versatile 4' x 4' system engineered for precision, textured output, and specialty applications. Equipped with Epson printheads and vision positioning camera registration for automatic alignment and improved efficiency, the UV1315i is designed for rigid media and dimensional effects in a compact, production-ready platform. For more details, please visit PrintDigitalSolutions.com or contact 1-800-608-4506
High Volume Conveyor Dryer Exhausts Toxic Fumes
Vastex International introduces its new three-chamber, 46,800 watt ERVP-VI-24 conveyor dryer that cures up to 900 DTF-printed images/hr, up to 900 images/hr screen printed with water-based ink or discharge, and up to 2,700 images/hr screen-printed with plastisol ink, while exhausting off-gases from the shop environment. This unit satisfies the unique requirements of DTF shops by condensing glycol off-gases as liquid condensate in a removable vessel, and exhausting any remaining vapour from the shop environment.
For information, please visit www.vastex.com
Toyoda Falcon Modular DTF Printing System – Built to Scale
The Toyoda Falcon Modular DTF Printing System is engineered to grow with your operation. Available in 2, 3, 4, or 6-head configurations, it scales from emerging production to full industrial output. Featuring advanced colour capabilities, intuitive touchscreen controls, ink recirculation, and electronic pinch rollers, it delivers consistent, high-speed performance with precision and reliability for demanding, high-volume environments.
For more information, please visit: www.rbdigital.ca
20" TURBO Reflex Silver Heat Transfer Vinyl
Quality Digital Solutions is showcasing its TURBO Reflex Silver Heat Transfer Vinyl, ideal for nighttime visibility and brilliance in the spotlight. Health and safety regulations are very strict when it comes to work on roads, at night or in dark areas. Visibility is key; workwear equipped with EN 20471 certified reflective film is mandatory. This product enhances visibility as soon as light is projected on the film and delivers excellent washability up to 60 °C. Suitable for cotton, polyester, poly-cotton and polyester acrylic.
For more details, visit www.qualitydigitalsolutions.ca
OtterProTM Premium DTF Powder
The OtterPro™ Premium DTF Powder is a high-quality hot melt adhesive powder engineered to deliver superior bonding and long-lasting durability in direct-to-film (DTF) printing. Featuring a finer 60–160µm powder size, it is specially formulated for use with DTF transfer films, providing smooth, even coverage and reliable curing for consistent, professional production results. This 1000g pack supports producing vibrant, durable transfers on a wide range of fabrics including cotton, polyester, blends, and nylon. For details, please visit www.jotoimagingsupplies.ca
Tajima TMEZ – The Ultimate Machine for Heavy Workwear
The Tajima TMEZ is the world’s first and only embroidery machine with automatic thread tension adjustment, powered by i-TM Intelligent Thread Management technology. Designed to handle heavy workwear with ease, it automatically detects fabric thickness and adjusts settings in real time. The result is cleaner detail, fewer thread breaks, and up to 30% greater productivity with minimal operator training required.
For more information, please visit: www.rbdigital.ca
Premium Golf Emblems & Transfers That Stand Out
MerchMakerTM - The Compact Heat Press
Launch your merch journey with the all new MerchMaker™ from STAHLS'. Designed for makers and crafters, this compact and affordable heat press delivers the professional quality and reliability you expect from STAHLS' while keeping heat printing simple, fast, and easy.
For more information, visit Stahls' Canada, www.stahls.ca
Emblemtek is showcasing its golf embroidered emblems and transfers designed specifically for tournaments, pro shops, and club apparel. With sharp stitching, clean details, and a durable application, these transfers are great for polos, hats, and outerwear. Perfect for seasonal events and sponsor branding.
Find out more at emblemtek.com
Triumph Direct To Film CMYK+W Inks
Discovery Lancer is showcasing its collection of DTF inks. Triumph is a Premium quality Water-Based DTF Ink that has been designed to produce the softest hand-feel heat transfers from your Direct To Film printer. Designed for Epson Printheads (XP600 / I3200), this DTF ink delivers an enlarged colour gamut, improved wash fastness and vivid colours. These high-performance DTF inks are engineered to endure 30+ industrial washes (per AATCC 61 standards), ensuring: zero fading even after repeated laundering and no cracking on stretched fabrics (e.g., cotton/poly blends)
For more details, visit www.discoverylancer.com
Laser Cut Embroidered Patches with Trotec Speedy Series
RB Digital is proud to be the exclusive Canadian distributor of Trotec Laser. The Speedy Series delivers unmatched precision and clean-edge performance, making it ideal for cutting embroidered patches with speed and accuracy. Achieve crisp borders, intricate detail, and consistent results that elevate patch production and streamline your finishing workflow.
For details please visit: www.rbdigital.ca
Breathable. Brandable. Reversible.
RAM International offers a full range of CSA Z1220-24 first aid kits ready for your brand.
Provide trusted, compliant first aid solutions under your own label with options for individual workers, small teams, and larger workplaces.
