PRIME PEOPLE | MARK WILSON |
MARK WILSON
PRIME talks to Mark Wilson, VP International Marketing & Commercial Operations at Allergan Aesthetics, an AbbVie Company, on his vision for the future of the industry Allergan Aesthetics is one of the biggest names in the industry. What would you attribute that success to? For me, the key has been building a deep understanding of practitioners and their patients. And based on this, constantly innovating to deliver quality sciencebacked technologies and treatments that meet their unmet needs and advance the field of aesthetic medicine. As a company, we are always looking to encourage open dialogue and listen to all perspectives. From connecting with thousands of consumers globally each year to understand their changing views, to listening to our customers and what they tell us about their patients’ motivations and needs. As the world around us evolves, we are driven by our mission to
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empower confidence in the patients and practitioners of today and tomorrow.
How does Allergan Aesthetics support practitioners and patients? Everyone is different, and it’s important for us to understand the individual needs of the patients our customers serve. They are more than just a face or body, just like a practitioner is more than just an injector or a technician. And I see us as more than just a pharmaceutical company. By taking a 360° view, we look at all angles of the aesthetics journey to support practitioners and their patients at every step of the way. From the very first consultation to the moment a practitioner uses one of our products, we’re focused on being there to listen, enhance their skills and support them and their patients.
March/April 2023 | prime-journal.com
The Allergan Medical Institute (AMI) provides bespoke, quality educational programs to practitioners all around the world to help them hone their skills and pursue the highest levels of clinical excellence. Through various forums we aim to train over 75,000 practitioners globally every year. We offer expert-led training, online learning, and exclusive resources, so practitioners can confidently deliver outcomes that help their patients achieve their aesthetic goals. Enhancing the patient-practitioner consultation is key. Through AMI and investment in consumer education we aim to support practitioners to navigate, communicate, and enhance this process to ensure patients are informed and empowered to confidently get the best out of their aesthetics journey.