INDUSTRY INSIDER | SKINCEUTICALS |
SKINCEUTICALS®
CELEBRATES 25 BEAUTIFUL YEARS AS A GLOBAL PIONEER IN SKIN HEALTH Taking a closer look at one of the leading integrated skincare brands in the world
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WENDY LEWIS is Founder/ President of Wendy Lewis & Co Ltd, Global Aesthetics Consultancy since 1997, author of 13 books, Editor in Chief of beautyinthebag.com, and frequent presenter on the international stage. Her first textbook, Aesthetic Clinic Marketing in the Digital Age (CRC Press) will debut a second edition in 2021. contact wl@wendylewisco.com
OUNDED IN DALLAS, TX, IN 1997, THE SKINCEUTICALS BRAND OF scientifically-backed treatment products has been at the forefront of integrated skincare. The brand’s history became synonymous with skin science from its inception. Being the brainchild of the highly revered Dr. Sheldon R. Pinnell, who served as Chief of Dermatology at the prestigious Duke University Medical Center in North Carolina, SkinCeuticals boasts a rich history steeped in science. One of Dr. Pinnell’s milestone discoveries is the Duke Antioxidant patent that has been a driving force for the brand throughout its rich history. In 2005, L’Oréal acquired SkinCeuticals, the same year that the iconic C E Ferulic took the professional skincare space to the next level. This first-of-its-kind daytime antioxidant featured a synergistic combination of ferulic acid, L-ascorbic acid, and alpha-tocopherol that delivered potent environmental protection while improving the appearance of lines, wrinkles, and discolouration. The SkinCeuticals philosophy is based on a precise combination of clinical in-office procedures and an advanced homecare regime, the ideal pairing to achieve healthy, youthful-looking skin. True to their rich heritage, the brand formulates skincare with proven efficacy as a safe and effective complement to office-based treatments for reduced downtime and optimal results. Made in the USA, the SkinCeuticals range of clinical skincare is used globally by over 8,000 skincare professionals for daily homecare and complements the results of aesthetic procedures.
Science-backed skincare without a prescription SkinCeuticals’ stated mission has been to improve skin health by providing advanced skincare backed by science from over two decades of research. Made in the USA, the brand’s high potency formulas have been proven to be absorbed optimally into the skin. Their complete skincare solutions are recommended by dermatologists, plastic surgeons, medispas, and other skin care professionals worldwide to correct the appearance of the signs of ageing and help prevent future damage. Today, after 25 years, the SkinCeuticals mantra has remained consistent; to improve skin health through advanced skincare, backed by science, research, and innovation. Centred around three main pillars: Prevent, Correct and Protect, to deliver healthy skin and optimal results. Their comprehensive range of advanced products works synergistically to provide effective results that resonate with dermatologists, plastic surgeons, and aesthetic doctors
My approach to SkinCeuticals integrated skincare is based around a simple ‘ABC + targeted treatment’ routine where I utilise vitamin A, sunblock and vitamin C to prepare my patients’ skin for any rejuvenating treatments. 16
May/June 2022 | prime-journal.com