IL PENSIERO “THE THOUGHT”
Office: 10001 Stonell Drive
Member of FUSIE (Federazione Italiana Stampa Unitaria all’Estero)
Settembre 2023 THE ONLY ITALIAN NEWSPAPER PUBLISHED IN THE STATE OF MISSOURI
NUMERO 9
An Italian American Publication
Warm, Lemony, and Perfect for Fall: Try Fresta Limoncello!
do a limoncello and so the process began.” Collaborating with master distiller Derik Reiser, Joe meticulously crafted the perfect recipe using all natural ingredients, no artificial coloring, and lemons free of wax coating. “I’m very proud of the fact that Fresta is an all natural product.” Rejecting excessive sweetness, Fresta focused on achieving a product that had both a lemony smell and flavor plus that slight burn and lingering warmth as it rolls over the back of the palate. The liquor went on to win the Silver Medal in the New Orleans Spirits Expo Liqueur Category just two weeks after hitting the market. Not a bad start for this limoncello brand! Proudly distilled, distributed, and packaged right here in St. Louis, Missouri, Fresta Limoncello is handmade in small batches to assure its exceptional quality. You can find Fresta Limoncello in bars, restaurants, and markets throughout St. Louis, including Viviano’s on The Hill, DiGregorio’s Market, Urzi’s, and more! Follow Joe Fresta on Facebook to stay up to date on where you can find his award winning limoncello!
by Courtney Kamm
Inspired by his already emerging brand, The Pasta House Company, and deep rooted Italian heritage, founder Joe Fresta shares his journey to crafting his own citrus liqueur, Fresta Limoncello. “I became interested in branding years ago when I discovered the power of social media promoting…” Fresta said when asked if there was a particular moment or idea that sparked the idea of Fresta Limoncello, “I was literally creating and building my brand.” Joe Fresta used social media to promote his philanthropic work through my Cancer Care Foundation - helping raise money, promote events including the notable “The Steinberg Winter Classic,” and more. Social media also helped promote his Facebook Food Critic page and now weekly radio show, “The Weekly Special.” Fresta was no stranger to the creation, execution, and promotion of ideas. When approached with the idea of branding his own alcoholic beverage, Fresta had his hesitations. “I didn’t want to do bourbon, vodka, tequila, wine or beer simply because there were too many other people putting their names on those products already making them extremely saturated,” Joe said, “ I told {him} I would
Labor Day Weekend in St. Louis by Courtney Kamm
Are you spending Labor Day weekend in STL with family and friends? Here is a list of all the festivals, food, and fun you can get into over the long weekend:
St. Louis, Missouri 63123
CONTINUOUS SERVICE AND ACTIVITY SINCE 1904
12 PAGES
1. Greek Festival at St. Nicholas Greek Orthodox Church. Saturday and Sunday from 11 a.m. - 8 p.m. and Monday from 11 a.m. - 6 p.m. 2. The Gateway Cup Cycling Races starting Friday, September 1 at Lafayette Park for the Tour de Lafayette. Giro Della Montagna will be held on Sunday, September 3 on The Hill and is the third leg of the Gateway Cup Race. 3. 22nd Annual Big Muddy Blues Festival at Laclede’s Landing. 4. Missouri’s Botanical Garden Japanese Festival on Saturday and Sunday from 10 a.m. - 8 p.m. and Monday from 10 a.m. - 5 p.m. 5. Eckert’s Applefest at Eckert’s Belleville Farm on Saturday from 10 a.m. - 5 p.m. 6. Alton Jazz & Wine Festival at Liberty Bank Alton Amphitheater on Saturday from 6-10 p.m. Tickets are between $5 and $80. 7. St. Louis World’s Fair Heritage Festival & Games at the upper Muny lot at Forest Park on Saturday from 5-9 p.m. and Sunday and Monday from 11 a.m. - 11 p.m. There are so many more events and activities going on around the city. Continue to check local news stations to stay up to date on events happening in your neighborhood!