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July/August 2019- Illinois Beef
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CONTENTS JULY/AUGUST 2019
4 Show Results 8 Minute With The Meents 10 Hereford Breeders Strengthen Marketing Skills At ‘The Brand’ Marketing Summit BOARD OF DIRECTORS PRESIDENT Lisa Babbs (618) 367-6488 VICE-PRESIDENT Dave Roome 309-945-8400
ADVERTISERS INDEX Ellis Farms Happ Herefords Hereford Fall Classic Lorenzen Farms Lowderman Cattle Company Milligan Herefords
CONTACT
To place advertisements or your latest Hereford news contact:
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Codee Schlipf Illinois Beef Association Director of Communications 2060 West Iles Ave., Suite B Springfield, IL 62704 217-787-4280 codee@illinoisbeef.com www.illinoisbeef.com
MEMBERSHIP SERVICES/SECRETARY Cody and Tamar Crum (217) 248-7282 illinoishereford@gmail.com TREASURER Buddy Edenburn (217) 649-0108 jimedenburn@clarkdietz.com BOARD OF DIRECTORS Randy Kline: (309) 824-9937 Matt Johnson: (309) 883-9466 Gene Stumpf: (618) 407-8374 Robert Knott: (309) 224-2628 Ron Severson: (815) 325-6901 Phil Tjardes: (815) 383-0003 Brent Lowderman: (309) 221-9621 Adam Harms: (217) 369-3609 Luke Goldstein: (217) 663-3390
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Illinois Beef - July/August 2019
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PRESIDENT’S NOTE
A
s Kevin and I traveled from southern Illinois to Rockford for the Illinois Hereford Preview Show it was evident to see that everyone has been affected by the ongoing rain. It has been a very trying year in Illinois, but it is also very exciting to be a part of the Illinois Hereford Association. First of all, I would like to congratulate the award winners at our annual banquet at the Illinois Beef Expo this year. Congratulations to Lorenzen Farms on being named the Breeder of the Year, Larry Moffett IHA Hall of Fame and John Meents the recipient of the Distinguished Service Award. As we move forward in 2019 there are many changes coming our way in the next few months. First of all, we will be launching a brand new website this summer. A big “Thank You” goes out to Marilyn Tjardes and the Tjardes Family for the generous donation to make the website update possible. Second of all, Tamar is doing an outstanding job keeping our membership updated through Facebook and our new ENews, and we have joined the IBA for our new state publication. As you can see, there are a lot of changes going on within our association, but in order for us to continue to grow and improve we must change with the times. It was also very exciting at this year’s Illinois Hereford Preview Show in Rockford. As always the show was very impressive. The quality of the cattle was very deep both days of the show. In addition to the quality of the cattle was the “top notch” juniors we have. The kids were supporting Bailey and Cody by sporting their “Showing for Bailey and Cody” cards in the show harnesses. The outpouring of love and generosity was very touching during the banquet. Our Hereford Family is amazing and I’m very proud to be a part of such an organization. Good Luck to all the juniors this year at the upcoming shows and I look forward to seeing everyone this summer!
- Lisa Lisa Babbs, IHA President
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July/August 2019 - Illinois Beef
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Show Results 2019 Illinois Hereford Preview Show
Belvidere, Ill. | June 15-16 | Judges: Steve Austin and Matt Woolfork Photos by Cindy Cagwin- Johnston
Champion Bred-and-Owned Female
Reserve Champion Bred-and-Owned Female
Grand Champion Bred-and-Owned Bull
Reserve Grand Champion Bred-and-Owned Bull
Grand Champion Steer
Reserve Grand Champion Steer
Shown by Noah Benedict
Shown by Kade and Kendall Boatman
Shown by Korbin Collins 4
Illinois Beef - July/August 2019
Shown by Lauren McMillan
Shown by Krista Allscheid
Shown by Stetson Story
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Champion Horned Female
Reserve Champion Horned Female
Shown by Riley Rhodes
Shown by Cory Stumpf
Champion Polled Female
Reserve Champion Polled Female
Grand Champion Cow-Calf Pair
Reserve Grand Champion Cow-Calf Pair
Shown by Danielle Richardson
Shown by Lauren McMillan
Shown by Kade and Kendall Boatman
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Shown by Ty Bickelhaupt
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Illinois Hereford Royalty Abby Petersen,Victoria Allen, and Rachel Hood
Premiere Exhibitor and Breeder Lauren Jones
Outstanding Junior of the Year Noah Benedict
Team Fitting Noah Benedict, Kade Boatman, Stetson Storey IJHA Board of Directors Noah Benedict, President; Lauren McMillan, Vice President; Molly Biggs, Secretary; Nick Torrance, Treasurer Directos: Reid Allen, Haley Bickelhaupt, Jacob Bohnsack, Paige Lemenager, Rhett Lowderman, Emma Richardson, Lucas Stumpf, CJ Sweatman
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Illinois Beef - July/August 2019 Illinois Beef - July/August 2019
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A huge thank you to our host families - Boatmans, Bernards, Garnharts, Mucks, & Richardsons. We appreciate all the work that you did to put on such a great preview show.
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Breeder of the Year Lorenzen Farms
IHA Hall of Fame Moffett Farms
Minute with the Meents John Meents, AHA Field Staff Marketing purebred livestock is always a challenge to reach new customers while maintaining your past customer base. This summer the American Hereford Association has released “Herefords on Demand”, a new program to help assist the members of AHA with the newest, most modern, up to date online catalog production system. “Hereford on Demand” is a tremendous marketing tool for breeders no matter what size of Hereford operation you are. This exciting system will allow private treaty sale listings, select small sale events, video sale offerings, show heifer prospect sales, sire directories, as well as traditional sale catalogs. Live expected progeny differences, (EPDs) updates that are searchable within an individual catalog or across all catalogs will be available with “Herefords on Demand”. This is a great opportunity for all Hereford breeders when buying or selling. The process to create a “Hereford on Demand” catalog has been created to be as user-friendly as possible with four steps to enter information for the catalog. These steps will guide the breeder through entering contact information, sale details, lot information, and then selecting a layout form. A Creative Services staff member will then work directly with the breeder to approve the catalog prior to posting it to the AHA website. Breeders can also order a small number to be printed for mailing. MAKE YOUR CATTLE BETTER TODAY BECAUSE YOU HAVE TO MARKET THEM TOMORROW! Today you now have a new system to assist you in marketing your Hereford genetics. Take advantage, by contacting Hereford Publication, INC, Creative Service Department, at 816-842-3757.
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HEREFORD BREEDERS STRENGTHEN MARKETING SKILLS AT ‘THE BRAND’ MARKETING SUMMIT More than 200 Hereford enthusiasts traveled to Kansas City, Mo., June 3-4, for two days jam-packed with sessions featuring some of the best marketers in the business. With presentations from professionals representing all sectors of the cattle industry, attendees at “The Brand” Marketing Summit gleaned insight on using traditional and digital platforms to better market their programs and to be advocates for the Hereford breed and the beef industry. This first-of-its-kind event hosted by the American Hereford Association and Vermeer Corporation allowed attendees to sharpen their marketing skills while developing effective tactics to reach current and potential customers. Lori Lucero and Mariano Aragon, Mora, N.M., who started their operation, Los Amantes, just over a year ago describe how the event helped them learn more about the breed they invested in and how to grow their new operation. “Here at the Brand, I was really exposed at how united the Hereford organization is and how supportive everybody is about what we’re all doing — we’re all in this together,” Mariano says. “I’m so glad we came to The Brand Marketing Summit,” adds Lori. “We have learned a lot of information that we are able to take back and implement into our operation and we met a lot of great people from all over. This has been very beneficial.” Events were underway Monday afternoon with a welcome by AHA President Pete Atkins and Mark Core, Vermeer executive vice president and chief marketing officer, followed by presentations covering the growth and efficiency trends within the breed, consumer preferences and purchasing decisions regarding meat products, and establishing a directional compass to shape a business model. Afterward, participants enjoyed a social at the AHA headquarters where they recorded brief promotional videos to upload to their social media platforms. The evening festivities continued at Howl at the Moon in downtown Kansas City, which featured a live auction that generated nearly $50,000 for the Hereford Youth Foundation of America (HYFA) and the Hereford Research Foundation (HRF). Kicking off Tuesday morning was the Voice of the Kansas City Chiefs, Mitch Holthus. The 26-year National Football League broadcaster shared a motivational message about applying his agricultural background to unite the Chiefs organization and fan base. He discussed his “5 C’s for Success” — cooperation, creative, courage, confidence and conduit — and how producers can apply those principles in marketing and growing their operations. Participants spent the remainder of the day learning from marketing professionals about social media marketing, video storytelling and overcoming saletime challenges. As well, AHA staff announced the soft launch of Herefords On Demand, a digital catalog resource featuring the most current data on a searchable and user-friendly platform. Hereford breeders walked away from the summit with an arsenal of tools to better their marketing strategies. Bob Harrell Jr., Baker City, Ore., says he and his family are going to utilize more videos, especially footage captured with drone technology, and social media to showcase their operation. “[Marketing] is about building relationships,” Harrell says. “We want to sell our image and what we stand for to the consumer and to our bull customers. We have a lot of customers that have been with us since we started and we are constantly getting new customers, so we are looking for all kinds of avenues to tell our story to them. This has been a great summit for that.” Atkins notes it was great to see such a large and diverse group, comprised of both big and small breeders, work together to learn and to collaborate on a common a goal — promoting the Hereford breed and the beef industry. “I was proud to see so many people participate in this event,” Atkins says. “It shows there are truly dedicated breeders who want to learn and work hard to push their operations and the breed to even higher levels. I think it is a testament to the values and quality of the people in our breed.”
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Lorenzen Farms Chrisman, IL Adam Harms, Herdsman 217-369-3609 adamdharms@hotmail.com Steve Lorenzen: 217-822-2803
Jack and Sherry Lowderman Monte, Carrie and Rhett Brent, Kris, Blake and Morgan Cody, Abby, Nash and Tuck P.O. Box 488 Macomb, IL 61455 OďŹƒce: 309-833-5543
www.lowderman.com
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Illinois Beef - July/August 2019
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