IN THIS ISSUE: 1
American Angus Association to Update $Value Indexes
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Show Results
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Show Results
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Show Results
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American Angus Association Launches National Advertising Campaign
BOARD OF DIRECTORS
ADVERTISERS INDEX
UPCOMING EVENTS
President: Garrett Lampe Vice President: Trevor Kuipers Secretary: Aaron Schafer Business Manager: Doug Turner Past President: Greg McClure
American Angus Associaton Bill Farm Angus Callan Farms Curtin Land & Cattle Eathington Angus Evers Livestock Farm Kieswetter Angus Kramer Angus Lemenager Lorenzen Farms Panther Creek Ranch Rhodes Angus Sunnyhill Angus Farm Walnut Grove Angus York Farms
Visit the Events page at www.illinoisangus.com for a list of upcoming events and Angus sales this fall and winter.
Bureau County: John DeRycke Central Illinois: Luke Lemenager Illinois Valley: Annie Chaffin Lamoine Valley: Tracy Rawlings Logan County : Carla Jurgenson Northern Illinois: Paul Handsaker South Central: Richard Hurst Wabash Valley: Keith Kramer Directors At Large: Scott Anderson Greg McClure Tyler Schleich Bret Parr Alan Miller Tyler Rhode Trevor Kuipers Kevin Cassady David Jenkins Jeff Dameron Brent Henkel
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CONTACT
To place advertisements or your latest Angus news contact:
Codee Schlipf Illinois Beef Association Director of Communications 2060 West Iles Ave., Suite B Springfield, IL 62704 217-787-4280 codee@illinoisbeef.com www.illinoisbeef.com
American Angus Association to Update $Value Indexes Updates are based on a major research effort and will be effective this June. The American Angus Association® Board of Directors approved changes to the $Value Indexes during the February board meeting Feb. 18-21, 2019. Updated $Value Indexes will be available this June, and changes include revisions to Beef Value ($B), updating the Weaned Calf Value ($W) model to the new Maternal Value ($Maternal) and rounding all $Values to whole dollars to eliminate decimals. Quality Grade ($QG) and Yield Grade ($YG) will be removed because $QG is redundant to the Marbling EPD, and $YG is redundant to Fat and REA EPDs. In addition, a balanced index will be implemented June 2020 with a complete education plan to be executed with the membership and industry to take place over the next 15 months. “Our current $Value Index models have served us well since 2004,” said Dan Moser, Angus Genetics Inc. president. “But since 2004, technology has improved, and new EPDs have been created. So, an extensive research project was initiated in February of 2018, which included an industry survey of all sectors that allowed staff to gain insight into how Angus breeders utilize genetic tools. These results complemented the core research analysis that ultimately led to the updated $Value models.” Angus Genetics Inc. (AGI) staff worked alongside AbacusBio, a renowned animal breeding technology consulting company, to develop and conduct the survey, analyze the results and update economic models. The AGI team reviewed the findings and put together recommendations to best serve the goals of the membership and the breed. The recommendations were reviewed by the Board, and several were approved. $B will be updated to better reflect current end points when finishing cattle. $W will become $Maternal and will include more EPDs, such as maternal calving ease, heifer pregnancy and docility. Also effective in June 2019, all $Values will be rounded to whole dollars, eliminating the decimals, or cents, portion of each $Value. Finally, a balanced index also was approved to roll out June 2020. A comprehensive education initiative will be conducted over the next 15 months to ensure that membership can see exactly how the balanced index will work, what EPDs are included and how it can be considered when making breeding decisions.
www.illinoisbeef.com
March/April 2019 - Illinois Beef
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Show Results 2019 Illinois Beef Expo Junior Show
Grand Champion Angus Heifer
Grand Champion Angus Steer
Reserve Champion Angus Heifer
Reserve Champion Angus Steer
Division 1 Champion Shown by Paige Lemenager
Division 1 Reserve Champion Shown by Lauren Wolter
Division 3 Champion Shown by Ashton Dillow
Division 2 Champion Shown by Carter Hoge
Shown by Jeron Johnson
Shown by Kashen Ellerbrock
No Photo Available: Division 2 Reserve Champion, Nalaney Guyer 2
Illinois Beef - March/April 2019
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Division 4 Champion Shown by Addison Bartlow
Division 3 Reserve Champion Shown by Emily Brooks
Division 4 Reserve Champion Shown by Ella Eathington
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March/April 2019 - Illinois Beef
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Show Results 2019 Illinois Angus Futurity Show and Sale
Springfield, Ill. | February 22 | Craig Moffitt, Iowa
Grand Champion Bull
Reserve Grand Champion Bull
Grand Champion Female
Reserve Grand Champion Female
Reserve Heifer Calf Champion
First Place Get-Of-Sire
Dustin Stuckemeyer, Altamont, Ill.
Prairie View Farm, Gridley, Ill.
Four Corners Farms, Saint Francisville, Ill. 4
Illinois Beef - March/April 2019
Pasture View Farm, Dunlap, Ill.
Jack Dameron, Towanda, Ill.
Pasture View Farm, Dunlap, Ill.
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March/April 2019 - Illinois Beef
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Show Results 2019 National Western Stock Show’s Angus Bull Sale Show Denver, Colo. | January 16
Photos by Chris Jeffcoat, American Angus Association
Grand Champion Bull
Weaver Angus Farm, Edwards, Ill.
2019 National Western Stock Show’s Junior Angus Show Denver, Colo. | January 17 | Ryan Rathmann, Texas Photos by Chris Jeffcoat, American Angus Association
Reserve Intermediate Champion Heifer Lauren Wolter, Aviston, Ill.
Summer Heifer Calf Champion Paige Lemenager, Hudson, Ill.
Reserve Summer Heifer Calf Champion Lauren Wolter, Aviston, Ill. 6
Illinois Beef - March/April 2019
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2019 National Western Stock Show’s Super Point (ROV) Angus Show Denver, Colo. | January 16-18 | Steve Reimer, S.D., and Kelly Burns, Neb. Photos by Chris Jeffcoat, American Angus Association
Reserve Senior Bull Calf Champion
Reserve Intermediate Champion Heifer
Top Line Farm, Tremont, Ill.
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Anne Dameron, Towanda, Ill.
March/April 2019 - Illinois Beef
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American Angus Association Launches National Advertising Campaign New print and digital campaign promotes the value of registered Angus genetics. The American Angus Association® announces the launch of a new national advertising campaign promoting the value of registered Angus genetics to the backbone of the beef industry – commercial cattle producers. The new campaign showcases the registered Angus bull, cow and calf, with each to be promoted within its respective season. Along with the print campaign, a new companion website serves as a gathering point for cattle producers who desire to learn more about historic Angus strengths in maternal, carcass and performance qualities. “The new advertisements ultimately tie back to our Long Range Strategic Plan,” said Clint Mefford, director of communications. “We want to reinforce the value of using registered Angus bulls through a comprehensive promotional and educational campaign geared toward commercial producers.” The first advertisement — assertively named “Director of Breed Improvement” — showcases the dominance of the Angus bull and his influence on America’s cow herd. With more cattle qualifying for the Certified Angus Beef® brand (CAB®) than ever before, it’s clear that the Angus bull has had a continuing impact on the commercial cattle industry. The Director of Breed Improvement advertisements are currently running in national and regional publications throughout the United States, as well as digitally on select online platforms. “There is no denying the importance of the registered Angus bull in America’s predominantly black-hided cow herd,” said Mefford. “This campaign is solely focused on the commercial sector and serves as a resource for the pride our members have in their registered Angus seedstock.” The second advertisement will make its debut this summer during feeder-calf sale season. It is rightfully named “Head of the Class,” as Angus and Angus-influenced feeder calves consistently find themselves at the top of the chart when it comes to sale averages and carcass quality. According to the 2016 Here’s the Premium study conducted by Certified Angus Beef LLC, Angus steers and heifers bring an average of almost $25 more per head than their non-Angus competitors. As an added bonus, when producers market Angus-sired calves, there is documented value from that transaction. The Association’s commercial programs, AngusSource® and Angus LinkSM are designed to help commercial producers find the extra value. Finally, the third advertisement focuses on the maternal side of the Angus business – highlighting the Angus cow and her maternal strengths. Named the “Most Valuable Player” for a reason, she provides unparalleled maternal instincts and is adaptable to nearly any region. The “Most Valuable Player” ads will be placed strategically in publications and online during the fall calving season. “The American Angus Association is known for groundbreaking marketing initiatives, dating back to the early 60’s influential advertisement campaigns,” said Mefford. “As we look to the future of our communication efforts, we feel our new campaign and website will set the stage for the next generation of Angus advertisements and will broaden the Angus influence in America’s herd even further.”
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Illinois Beef - March/April 2019
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Bill Farm Angus Marvin Kramer
1037 N. 2850 St. Farina, IL 62838 mkramerangus@gmail.com Cell: 618-267-3884
340 Valley View Circle Dahinda, IL 61428 (309) 337-5196 The new home for SAV Emblynette 4603! Owned with Pasture View Angus
Carl & Janet Evers 22198 Little Indian Rd. Virginia, IL 62691
217-415-3033 evers52@yahoo.com
LARRY RHODES 217-473-5868 cell 217-854-5200 office
rhodesangus@royell.org
9350 Rte 108, Carlinville, IL 62626
www.RhodesAngus.com
www.illinoisbeef.com
Lorenzen Farms Chrisman, IL Adam Harms, Herdsman 217-369-3609 adamdharms@hotmail.com Steve Lorenzen: 217-822-2803
March/April 2019 - Illinois Beef
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Illinois Beef - March/April 2019
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Illinois Beef - March/April 2019
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