Media Solutions
WHO WE ARE The Illinois Beef Association is the state’s leading trade organization for cattle farmers. The Illinois cattle industry thrives on multi-generational family farms. The farmers and cattle producers of the Illinois Beef Association serve as stewards of the livestock, land, and environment entrusted to them. The IBA is a network of passionate people working together to produce high quality beef. IBA’s membership consists of roughly 2,000 members and represents state breed and industry partners. IBA works to serve its members, promote the viability of the beef industry in Illinois, and build demand for beef through education, communication and marketing.
Illinois Beef Frequency: Bi-monthly (6 issues/year) Circulation: 2,000 Audience: IBA members, allied industry and product representatives, industry stakeholders and thought leaders Illinois Beef is published for Illinois cattlemen represented by all aspects of the beef industry. Timely articles and editorial columns provide readers with information to help them make sound management and marketing decisions. Illinois Beef is distributed to a targeted and influential audience looking for great cattle and great products.
3 2 20IISSUES SS Illinois Beef January/February 2023
Illinois Beef March/April 2023
Illinois Beef May/June 2023
Illinois Beef July/August 2023
Illinois Beef September/October 2023
Illinois Beef November/December 2023
Regular Features
IBA News • Producer Profiles • Management • Policy & Issues • Events
Editorial Calendar January/February Deadline: Dec. 10 *Expanded Circulation* Illinois Beef Expo Information IPT Bull Sale Consignor & Junior Profiles Spring Policy Issues Checkoff: Review & Outlook
July/August Deadline: June 15 *Expanded Circulation Annual Meeting Recap Two IBA Award Winner Features Summer Points Shows Checkoff: Celebrating Summer Grilling
March/April Deadline: Feb. 15 NCBA Convention/Cattle Industry Updates Illinois Beef Expo Points Program Feature Checkoff: Programs & Spring Recipes
September/October Deadline: Aug. 15 Illinois State Fair Results Two IBA Award Winner Features Checkoff: Your Dollar Does
May/June Deadline: April 15 Prominent Issues Legacy Producer Feature Checkoff: May Beef Month
November/December Deadline: Oct. 15 Membership Two IBA Award Winner Features Management Features Checkoff: Holiday Traditions
Membership Directory Deadline: June. 15 Shipped with the July/August issue
*Expanded circulation issues are also sent to all individual junior member households.
Advertising Rates
IBA Producer Member Rates Space B&W 2-color 4-color Full page
$540
$820
$940
2/3 page
$420
$700
$820
1/2 page
$310
$590
$710
1/3 page
$235
$515
$635
1/4 page
$180
$460
$580
Premium Positions (IBA Members) $1,140
Commercial Rates
Space
B&W
2-color
4-color
Full page
$730 $1,110 $1,270
2/3 page
$570
$945
$1,110
1/2 page
$420
$800
$960
1/3 page
$320
$700
$860
1/4 page
$245
$620
$785
Business Card Ads $180 (6 issues) / $40 per issue - billed yearly
Back Cover, Inside Back Cover, Inside Front Cover Membership Directory Ads Full Page - $500 Half Page - $250
Digital Ad Package Type Rate All digital ads are required to have E-Blast $300 ten business days of lead time. Facebook $300 Advertisers are given two rounds of changes before publishing.
Dimensions Full Page: 8” x 10.75” 2/3 Page: Horizontal - 7” x 6.5” Vertical - 4.7” x 9.75”
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1/2 Page: Horizontal - 7” x 4.7” Vertical - 3.3” x 9.75” 1/3 Page: Horizontal - 7” x 3.25” Vertical - 9.75” x 2.4” 1/4 Page: 3.3” x 4.7” Business Card Ad: 2.2” x 1.5”
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Full Page
1/2 Page Horizontal
Membership Directory Full Page: 5.75” X 8.75”
1/2 Page Vertical
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Page Size: 8” x 10.75” Bleed ads need .125” over on all sides Accepted Formats: Adobe PDF, TIFF, EPS, or JPEG saved at a minimum of 300 dpi resolution
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Illinois Beef Association Open Shop : 08:00am Springfield, Illinois
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Banana + Strawberry Pineapple + Mango + Banana Orange + Strawberry
2/3 Page Vertical
Membership Directory 1/2 Page: 4.5” X 3.6” Free ad layout/design for all advertisers Advertising rates are discounted for year-long contracts
1/3 Page Vertical
Strawberry + Blueberry + Raspberry Cherry + Beet Mango + Avocado
1/4 Page
Cattle Concepts E-Newsletter Cattle Concepts is IBA’s monthly digital newsletter that is shared with the entire membership and subscribers list. The e-newsletter is issued the third Wednesday of every month, with 2-3 Special Editions per year. Cattle Concepts consists of four regular columns – Market Report, Seedstock Report, Looking Forward and a feature article — plus two rotating columns — Producer Events and Association News. USDA AG MARKETING SERVICES NOVEMBER 16, 2022 Issue #1
devin@illinoisbeef.com
to members throughout Illinois. These meetings will cover topics including the current state and federal livestock production regulations, economic climate of the cattle feeding industry, and various feeder and cowcalf nutrition-focused topics.
Contact: devin@illinoisbeef.com
WWW.ILLINOISBEEF.COM
Dates and locations include:
ATTLE C CONCEPTS
December 6 - 3 p.m. DeKalb County Farm Bureau, Sycamore January 19 - 3 p.m. JWCC Ag Education Center, Baylis
The monthly newsletter for Illinois' beef producers
Contact Annie Schoetmer for more information: annie@illinoisbeef.com
Market Report
Seedstock Report
Greenville Livestock Auction Nov. 12, 2022 Total: 314 Feeder: 0 (0.0%) Replacement: 314(100.0%) Trade: Active, Good Demand
From the Ground Up Harrisburg, IL Oct. 15, 2022 Head: 55 Gross: $292,300 Lot Average: $5,314
Fairview Sale Barn Nov. 10, 2022 Total: 1,369 Feeder: 1,369 (100.0%) Replacement: 0 (0.0%) Trade: Steady-Higher
Upcoming Sales Norman Gladewater & Friends Sidell, IL | Nov. 19
United Producers Nov. 8, 2022 Total: 203 Breeding: 7(3.4%) Slaughter: 160(78.8%) Feeder: 36(17.7%)
Breeders Alliance Sidell, IL | Nov. 19 Divas & Donors - The Exclusive Dixon, IL | Nov. 25
LOOKING FORWARD IBA is Moving! Starting Monday, November 21, Illinois Beef Association’s new address will be: 2501 N 8th Street Springfield, IL 62702
CALL YOUR VET
Rudow Family Cattle Pana, IL | Nov. 19
Renew your certification at one of the in-person meetings or online at www.BQA.org. www.BQA.org Contact annie@illinoisbeef.com for more information.
FDA PLAN WILL LIMIT ACCESS TO SOME ANTIBIOTICS Have you discussed antibiotic access with your veterinarian recently? This is a topic that cattle owners should be considering, with new regulations taking effect next year requiring producers to have a clientpatient relationship with a veterinarian to get a prescription for a variety of medically important
Siebring Angus Gilman, IL | Nov. 27
Illinois Weekly Summary Nov. 14, 2022 Total: 2,622 Feeder: 1,369(52.2%) Slaughter: 939(35.8%) Replacement: 314(12%)
SALE REPORTS SOURCED FROM
Beef Quality Assurance Training November 30, 6 p.m. -- Fairview Sale Barn December 1, 6 p.m. -- Greenville VFW Hall December 6, 6 p.m. -- DeKalb County Farm Bureau December 8, 6 p.m. -- Reel Livestock Center December 14, 6 p.m. -- United Producers Inc. January 19, 6 p.m. -- JWCC Ag Education Center
SEND SALE REPORTS & UPCOMING SALE DATES TO
by Devin Bollman
Starting in June next year, the U.S. Food and Drug Administration (FDA) Guidance for Industry #263 will take effect, limiting over-the-counter access to certain antibiotics, such as penicillin and oxytetracycline. This guidance is part of a five-year-plan by the FDA Center for Veterinary Medicine entitled “Supporting antimicrobial stewardship in veterinary settings: Goals for fiscal years 2019-2023.” The FDA says this program aims to preserve the effectiveness of antimicrobial therapies in humans and animals alike, by promoting
Stay up to date on all things beef with insightful information in each issue of Cattle Concepts newsletter! For advertising or to have your information included, please contact devin@illinoisbeef.com
Illinois Beef Association | Illinois Beef Association, 2501 N. 8th St., Springfield, IL 62702 Unsubscribe devin@illinoisbeef.com
Monthly Issue Dates (third Wednesday) and Advertising Deadlines (first Wednesday) January 17th (deadline January 3rd) February 21st (deadline February 7th) March 20th (deadline March 6th) April 17th (deadline April 3rd) May 15th (deadline May 1st) June 19th (deadline June 5th) July 17th (deadline July 3rd) August 21st (deadline August 7th) September 18th (deadline September 4th) October 16th (deadline October 2nd) November 20th (deadline November 6th) December 18th (deadline December 4th)
Commercial Advertising Type Banner Ad Full Ad
Rate 6” x 1.5” 4” x 3”
Rate $150 $200
Sale Advertising Producer members can promote sales in the Upcoming Sales section of the Seedstock Report, free of charge and may include operation name, sale title, location (town or online sale platform) and date.
Packages One-Issue Digital Package $750/issue Your ad in E-Blast, Facebook Post and E-Newsletter(Full Ad) form. Event Advertisement Package $1,600/issue One full-page 4-color magazine ad, E-blast, Facebook post and E-Newsletter Space (Banner Ad). Mini Event Package(IBA Members Only) $1,200/issue One full-page 4-color magazine ad and e-blast. Yearly Mega Magazine(IBA Members Only) $5,250/year Six full-page 4-color advertisements in Illinois Beef. Facebook Package $750 Three Facebook posts on the IBA Facebook page. E-Blast Package $500 Two E-Blasts to the IBA email list. E-Newsletter Package A $350 Three banner ads(three seperate issues) displayed on IBA’s monthly newsletter. E-Newsletter Package B $500 Three full ads(three seperate issues) displayed on IBA’s monthly newsletter.
Our Audience
Type of Operation Not Specified 15.2%
Auction Market 0.6%
Cow/Calf Commercial 31.9%
Club-Calf 6% Dairy 0.6%
Feeder 16.3% Backgrounder 2.8% Processor 0.2% Cow Calf Purebred 26.4%
Producer Membership Type Individual Junior Members 20.6%
51-100 Head with Juniors 2.5%
50 Head or Less 46.8%
50 Head or Less with Juniors 8.8%
101 or More Head 9.2% 51-100 Head 10.6%
Agribusiness Membership Type Elite Agribusiness 8.8%
Allied Agribusiness 22.1%
Supporting Agribusiness 69.1%
Contact Us For all Illinois Beef advertising inquiries please reach out to Olivia Hoots at olivia@illinoisbeef.com, or by calling 217-787-4280 and asking for Olivia. We are willing and ready to serve beef producers and industry partners through the designing and placement of advertising in Illinois Beef and digital outlets as well. Please reach out with any questions or to build a customized package.
Illinois Beef Association Illinois Beef magazine 2501 N 8th Street Springfield, IL 62702 217-787-4280 www.illinoisbeef.com