The advent of Web 2.0 has ushered in a new era in business operations, allowing for dual communication between
businesses and their customers. Today, corporate professionals often hire social media platforms to raise awareness about the
product and sell their products to customers. However, the main aim of communicating information via online plateforms
specially the social media is to inspire the consumers to interact with the business. At the moment, brand health is the is the
testing of products and brands by digital viewers.
