No institution wants to lose customers and would do anything to prevent it. But banks can’t do anything about
customer churn unless they predict it first. Predicting customer churn will help them to reach out to such customers and offer
the assistance they need. With the support of precise and early churn prediction, customer resource management, and customer
experience teams can be more assertive and customer-focused. It has been reported that simply reaching out to customers early
enough can prevent 11 percent of attrition.