Business analytics is primarily about getting the most out of data. Data has lately been dubbed "the new oil" rather
than the "sludge of the information era." While data can be used to develop new products and services, identify market niches,
and spot new opportunities, it is also notoriously amorphous and difficult to extract value from. It involves different steps to get
the insights from the data present majorly involving approaches like Aligning strategy, desired behaviors, and business
performance management with analytical activities and capabilities is necessary to derive value from data.
