This paper describes the implications of using Machine Learning as a key facet of the methodology in Market
Research. With the advent of machine learning and collection of large data sets by service providers, there is a dearth of
observational and insightful knowledge of these data pools. Machine Learning and Advanced Quantitative Research are the
most common methodologies around that are applied with the appropriate qualitative insights as a concomitant to establish an
observational context and gain deeper insights in Market Trends.