The data is turning into the fundamental resource in the present science and innovation. Tragically, a lot of accessible
and put away information isn't utilized today. This information is known as dull information. Big data is said to offer not just
phenomenal degrees of business knowledge concerning the propensities for buyers and opponents, yet in addition to proclaim an
upset in the manner by which business are coordinated and run. Organizations strive to achieve a competitive edge through, big
data and business analytics tool. In this paper we have discussed about how dark data is used in organizations and the
technologies evolved in business model. We have explored awareness in dark data and how we can implement them in business
model.
