Is a form of advertising campaign or marketing strategy used by brands, companies, or a non-profit organization involving
celebrities or a well- known person using their social status and their fame in promotion of a product, service or to raise awareness
on environmental or social matters. Marketers use celebrity endorsers in the expectation that the brand's celebrity endorser's positive
photos will also be passed on to the celebrity related products or brand image. Celebrity endorsement is usually used by beauty or
fashion brands, but a non-profit organization often depends on celebrities, as celebrities have mass communication skills that can
draw people's attention and help to reach a wider audience to raise awareness of a particular organization or issue, thus making
celebrities successful fundraisers.
