A unicorn company is a private company with valuation over $1 billion. Currently, there are approximately 471
Unicorns in the world. The maximum number of unicorns are found in United States and China. A large number of unicorns
are technology driven including financial technology, internet software etc. With a success rate of 10%, start-ups face a number
of challenges. The paper analyses two Unicorn start-ups - Airbnb and Byju’s, how they started, their funding history, current
challenges, business structure using the business canvas model and their future expectations.
