Education is a process to prepare individuals to be able to prepare themselves in the era of globalization. The education
system in Indonesia is divided into three, namely formal, informal and non-formal education. Universities that cause a lot of
intense competition, especially for private universities to get prospective students, various potentials and advantages possessed by
universities will be mobilized as much as possible to face the competition, one of them is Mercu Buana University which is a
private university with accreditation A in Jakarta.